He Ditched Old-School Ads to Build an Army of 120 Kansas City Creators

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[SPEAKER_00]: the old school days of doing radio and TV ads, newspapers, mailers.

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[SPEAKER_00]: I call that like spray and pray, marketing.

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[SPEAKER_00]: We have over 120 creators who work across Kansas City.

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[SPEAKER_00]: People keep asking me coffee, they're like, we need to do a coffee too.

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[SPEAKER_00]: I've been asked coffee, barbecue, burger.

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[SPEAKER_00]: What would you want to see next?

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[SPEAKER_01]: Hello, and welcome back to Be Like Changers.

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[SPEAKER_01]: I am your host, Kathy, and today I have a very special guest with me.

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[SPEAKER_01]: It is court.

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[SPEAKER_01]: He is with Go Explore, K.C.

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[SPEAKER_01]: In y'all might know him as the K.C.

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[SPEAKER_01]: Pizza Pass, but this story is way more than about a slice of pizza.

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[SPEAKER_01]: It's about one person's vision to help local businesses be seen, discovered, and supported.

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[SPEAKER_01]: Court has crafted a platform that brings families together, help small businesses gain exposure, and encourages people to explore all the amazing places here that Kansas City has to offer.

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[SPEAKER_01]: I have personally had the opportunity to experience going into some of these pizza places, meeting these small business owners, which is so on brand for Kathy Coates events.

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[SPEAKER_01]: That is what my heart is all about, the same as court when we met each other.

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[SPEAKER_01]: Poor.

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[SPEAKER_01]: Poor coffee house and which was amazing coffee.

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[SPEAKER_01]: I actually had a matcha there that day.

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[SPEAKER_01]: Oh, okay.

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[SPEAKER_01]: Yeah, and it was so good And I just remember meeting you and hearing your heart and seeing how our vision just lines up and so I just loved it and so I said I have

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[SPEAKER_01]: have to get court on the show so everybody can know the heart of the KCP's a path.

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[SPEAKER_01]: So thanks court for coming in today and being with us.

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[SPEAKER_00]: Thank you Kathy.

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[SPEAKER_00]: I appreciate it as a great opportunity.

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[SPEAKER_00]: You bring in so many good Kansas City entrepreneur and entrepreneurs and you're so good about pruning Kansas City and so really appreciate everything you do.

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[SPEAKER_01]: Thank you, court.

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[SPEAKER_01]: Thank you.

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[SPEAKER_01]: What did you think about when you came into J.T.

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[SPEAKER_01]: Visual today?

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[SPEAKER_00]: This is a super cool studio.

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[SPEAKER_00]: This is a super cool place.

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[SPEAKER_00]: Creating this is like my background because I was a journalism video journalism teacher.

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[SPEAKER_00]: And so being in a studio like this with all the cameras and such things.

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[SPEAKER_01]: It really kind of takes it back, right?

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[SPEAKER_01]: I can take you back a little bit.

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[SPEAKER_01]: I know it's really nice to be able to come in here and just be able to record.

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[SPEAKER_01]: And Lee, because you know, both of us they really busy shouting out all the businesses and now I have Gabriel Gives and he's out there doing, you know, my son, who is special needs, he's deaf and autistic.

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[SPEAKER_01]: And so we've been doing some pieces too.

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[SPEAKER_01]: And he keeps me super busy.

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[SPEAKER_01]: So it is nice to be able to walk in, be able to record that podcast, they take care of it, they put out all my shorts, they can stress me.

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[SPEAKER_01]: Yeah.

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[SPEAKER_00]: So thanks for coming, and I'm glad you're getting to experience just a piece of that.

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[SPEAKER_01]: And I just want to give the viewers your story, kind of like where you came from.

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[SPEAKER_01]: So let's roll it back.

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[SPEAKER_01]: So I was a high school teacher and a football coach.

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[SPEAKER_01]: All right.

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[SPEAKER_00]: And I got out of that and got into marketing.

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[SPEAKER_00]: And I started working with all kinds of different businesses, helping them generate leads, like,

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[SPEAKER_00]: dentists.

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[SPEAKER_00]: And I got in with restaurants helping him with marketing.

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[SPEAKER_00]: I was like, wow, it's way easier to get people to come buy a hamburger or pizza than join a gym, right?

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[SPEAKER_00]: And so that's really, gosh, it's been about 10 years now.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: Been really focused on pizza.

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[SPEAKER_00]: And I love pizza.

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[SPEAKER_00]: Everybody has an opinion on what kind of pizza they like.

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[SPEAKER_00]: Kansas City has so many great pizza places.

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[SPEAKER_01]: Yes, yes, they do.

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[SPEAKER_01]: Yeah, absolutely do.

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[SPEAKER_01]: I have tried three so far.

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[SPEAKER_01]: Okay, great.

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[SPEAKER_01]: Yeah, so the first one was the old Chinese pizza.

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[SPEAKER_01]: Yes, and so I went in and an order piece of to go home.

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[SPEAKER_00]: Yes.

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[SPEAKER_01]: And decided to do something a little different because, you know, moms, we always go home and feed all our children, but we always eat last, right?

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[SPEAKER_01]: So I said, well, since I'm shouting it out, I'm going to sit down and have pizza first and then go home and feed my family.

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[SPEAKER_01]: So that was what I did.

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[SPEAKER_01]: So it was super fun love it.

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[SPEAKER_01]: And then I went to Ava Rae, it's wow, that was an experience, that was super cool.

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[SPEAKER_01]: And I got to meet the owner there, so that was cool.

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[SPEAKER_01]: She was super nice because of course I went and that weekend I took my grand babies back with as my two older grand daughters.

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[SPEAKER_01]: And so we went back twice, that's how good it was.

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[SPEAKER_01]: And I love their pizza, but what I was really surprised is, I don't know, have you tried the pasta there yet?

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[SPEAKER_01]: I'm trying to post it.

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[SPEAKER_01]: Oh my gosh, you've got to try the chicken alfredo.

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[SPEAKER_01]: That's probably one of the best chicken alfredo's ever had.

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[SPEAKER_01]: Okay, wow.

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[SPEAKER_01]: I will tell the owner that you know.

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[SPEAKER_01]: I'm a foodie, y'all know, I'm a foodie.

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[SPEAKER_01]: So yeah, so that was amazing, but the piece it was great too.

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[SPEAKER_01]: Don't get me wrong.

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[SPEAKER_01]: I mean, it was good.

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[SPEAKER_01]: This last one I did was 1889 pizza.

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[SPEAKER_01]: And so that was a cool experience.

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[SPEAKER_01]: I actually got to see him teach in a class.

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[SPEAKER_00]: Well, you had a great video.

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[SPEAKER_00]: They were tossing the pizza in the air, right?

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[SPEAKER_01]: Yes, I was like, how awesome was that?

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[SPEAKER_01]: And they know what he knew I was coming.

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[SPEAKER_01]: But I was like, what a great moment to actually come and got to see him tossing it up in the air.

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[SPEAKER_01]: And so yeah, if you haven't seen it, check it out on Kathy Coats event, you'll be able to see it, or even it's on Casey Pizza past too.

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[SPEAKER_01]: So.

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[SPEAKER_01]: Yeah, so tell us just a little bit more so you went from being a teacher and to coming up with this great idea.

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[SPEAKER_01]: So tell us just a little bit more about how that idea came about.

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[SPEAKER_00]: Well, so it evolved when I got, when I started working with restaurants, I didn't know how to get clients.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: I had never been in sales, I didn't know how to get clients.

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[SPEAKER_00]: So I had a crazy idea and I reached out to a restaurant owner and I said, can I come in?

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[SPEAKER_00]: This is 10 years ago.

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[SPEAKER_00]: Can I come in and do a Facebook Live?

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[SPEAKER_00]: And then wait, can I come into a Facebook Live?

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[SPEAKER_00]: And we'll show how the foods made and she's like, oh, that'd be great.

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[SPEAKER_00]: Come on in.

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[SPEAKER_00]: And when in, we did a, it was probably a five minute Facebook Live.

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[SPEAKER_00]: People were watching and like engaging.

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[SPEAKER_00]: Afterwards, she loved it and we started chatting and she ended up hiring me for my marketing.

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[SPEAKER_00]: And I was like, wow, this is way easier way to get clients because you're building relationships, right?

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[SPEAKER_00]: You're going in, you're giving them value, and you know, you're helping promote them.

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[SPEAKER_00]: So I started doing it.

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[SPEAKER_00]: This was 10 years ago before like influencer was a thing.

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[SPEAKER_01]: Yeah, right?

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[SPEAKER_00]: And so these were all Facebook lives.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: And so I did that and then when the pandemic hit is kind of the next place where to evolve because you know, all these mom and pop restaurants were struggling.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: And we were hit.

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[SPEAKER_00]: It was so very hard.

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[SPEAKER_00]: So big guys like the Chipotle's, the Papa John's, like they were going to be fine.

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[SPEAKER_00]: But our mission became then let's get people to go.

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[SPEAKER_00]: explore local places.

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[SPEAKER_00]: And so that was where the idea of gox for local came from is helping people go find go to local places.

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[SPEAKER_00]: Because I think there's a big push right now for people to go to local.

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[SPEAKER_00]: people would rather spend their money I think with a local business.

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[SPEAKER_01]: Yes.

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[SPEAKER_00]: Then, you know, an McDonald's, right?

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[SPEAKER_01]: You know, they want to build our community.

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[SPEAKER_01]: Yes.

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[SPEAKER_01]: You know, we're all, which I'm happy to see that shift, because I started about 10 years ago too.

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[SPEAKER_01]: So Kathy Coates event started 10 years ago.

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[SPEAKER_01]: And we had our events and castles, mansions, golf clubs, winery.

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[SPEAKER_01]: So we were a big fan of starting that going live.

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[SPEAKER_01]: So it was way back before influencers showed up or anything.

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[SPEAKER_01]: So I was exactly understand that going live.

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[SPEAKER_01]: And so we would even go live during our events.

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[SPEAKER_01]: And so we would have anywhere from 25 to 50 vendors popped up in all these different places so that you could shop local.

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[SPEAKER_01]: But we would do the spoil me silly ladies' nights out.

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[SPEAKER_01]: That was one of our signature names that we'd go around so it was a big ladies' night hour.

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[SPEAKER_01]: They can come shopping, pampering prizes.

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[SPEAKER_01]: All those kind of fun things.

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[SPEAKER_01]: So that wasn't unique way of being able to capture the community and bring them in and let them know about all these small local places.

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[SPEAKER_01]: And that's what I found out, just like you was it's so much easier, I hate sailing, always hated to sail, even, you know, because I really want to get with that person and give them what they need.

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[SPEAKER_01]: You know what I'm saying?

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[SPEAKER_01]: And that's what it was, you showed up doing lives at a small business, helping them with what they need.

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[SPEAKER_01]: That's not a sail, that is like, you know, the heart.

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[SPEAKER_01]: and it shows your heart you know and for the community and I believe the community wants to do the same thing they want to show back because there's so many families now that are opening their own you know going after their dreams and this is the way we can do it is by supporting local and shouting it out and getting it out there and I think it just works way better than just

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[SPEAKER_01]: Those being pushed or sold to or called on the phone, you know, because it really shows the heart of those businesses and there is so many local businesses right here in Kansas City that that people just don't even know about we're just hitting the the, you know, I in a little tip of the iceberg, you know, right.

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[SPEAKER_01]: And so I absolutely.

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[SPEAKER_01]: fell in love when I saw I ran across you, and so I go explore.

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[SPEAKER_01]: Okay, see, okay.

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[SPEAKER_01]: That's kind of what is like, I saw these pieces of things.

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[SPEAKER_01]: I was like, wow, okay.

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[SPEAKER_01]: So this is similar.

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[SPEAKER_01]: So I really enjoyed so thank you for allowing me to be able to go out and even experience those spots as well.

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[SPEAKER_01]: So because that's great.

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[SPEAKER_00]: Well, yeah, I mean, tell me about your evolution as a creator.

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[SPEAKER_00]: Because you've been doing these videos.

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[SPEAKER_01]: Oh, yes.

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[SPEAKER_00]: So what was the, what was the like when you went in?

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[SPEAKER_00]: Did the, the pizza where people watching you like do it?

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[SPEAKER_01]: Do you ever get that where people are like little bit.

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[SPEAKER_01]: Some way, I mean, it is a little different.

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[SPEAKER_01]: So I wasn't a creator at first.

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[SPEAKER_01]: Okay.

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[SPEAKER_01]: Well, yes.

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[SPEAKER_01]: I'm always been a creator.

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[SPEAKER_01]: Just not the influencer style go in.

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[SPEAKER_01]: So every where I go, my friends, we have my best friend.

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[SPEAKER_01]: I've been in best friends with her since middle school.

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[SPEAKER_00]: Okay.

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[SPEAKER_01]: And so if you want to hash tag Newman Norwood to see some really great funny experiences, you will see a lot of harsh stuff because we've done that naturally.

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[SPEAKER_01]: So he says hash tag Newman Norwood, Newman Norwood nights, you know all that kind of stuff.

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[SPEAKER_01]: But every place we've always went, we record.

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[SPEAKER_01]: I mean, that's just kind of, it's content.

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[SPEAKER_01]: And it goes, because I've learned people want to know your story behind the scenes.

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[SPEAKER_01]: So it became, you know, starting with those live videos, right?

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[SPEAKER_01]: And then having to go for, because when COVID hit, of course there was no events.

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[SPEAKER_00]: Oh yeah.

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[SPEAKER_01]: So I had to learn to go online.

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[SPEAKER_01]: And so then my business partner, she started having a family and more kids and more kids.

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[SPEAKER_01]: And then she's like, I can't do this.

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[SPEAKER_01]: Well, she was the younger one who knew more about videos and doing the online stuff.

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[SPEAKER_01]: She said all that up.

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[SPEAKER_01]: I was the one who would go out personally meet with the businesses, make the deals for how many times we're going

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[SPEAKER_01]: because that was my background.

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[SPEAKER_01]: And so then I had to learn how to do it.

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[SPEAKER_01]: Because now we're going to go with your home, I thought I was going to throw my computer out the window.

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[SPEAKER_01]: I don't know how many times.

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[SPEAKER_01]: Because I was like, really, I'm too old for this when I'm going to disclose my well, everybody knows.

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[SPEAKER_01]: I'm 53.

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[SPEAKER_01]: But anyway, so, but at that point in time, I was just like, oh my gosh, I gotta do this.

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[SPEAKER_01]: So I'm calling my kids on the phone, like you are gonna be able to do this.

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[SPEAKER_01]: You're gonna do this.

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[SPEAKER_01]: And so, I started with Facebook.

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[SPEAKER_01]: I don't know you knew the lives, right?

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[SPEAKER_01]: So then Facebook, then I had to learn Instagram, because she already had Instagram.

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[SPEAKER_01]: So now we're learning the Instagram.

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[SPEAKER_01]: And you know, now the TikTok.

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[SPEAKER_01]: So it just kind of went on and on, I just not gonna quit.

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[SPEAKER_01]: I wasn't gonna quit.

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[SPEAKER_01]: Like, I'm just not gonna do this.

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[SPEAKER_01]: We're gonna figure it out.

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[SPEAKER_01]: And so that's where me and my friend we just are video and everything just we're going to figure it out you know I started cutting my own stuff clip in my own stuff and the where I really learned to edit was because we started taking those events online during COVID if you really want to see some crazy stuff if you go.

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[SPEAKER_01]: To you, too, at the very beginning, we had just because people didn't know about lighting back there.

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[SPEAKER_01]: It was just, it was nothing professional, but hey, we had like Facebook groups where we would do a little shopping things on the weekend.

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[SPEAKER_01]: Yes.

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[SPEAKER_01]: We even started doing, I had a lady who was a baker, so she would teach people how to do cupcakes.

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[SPEAKER_01]: And so she would send the whole kid to everybody who signed up.

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[SPEAKER_01]: I would go and we go on to Zoom and everybody would come together because we couldn't meet in person.

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[SPEAKER_01]: So there would be about, you know, eight to ten to twelve people doing cupcakes.

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[SPEAKER_01]: They'd already baked them and they came in and she taught a class on how to decorate.

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[SPEAKER_01]: So people's kids were in it.

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[SPEAKER_01]: It was great.

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[SPEAKER_01]: Like it was so fun.

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[SPEAKER_01]: So that's kind of how I evolved.

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[SPEAKER_00]: Okay.

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[SPEAKER_01]: Well, I had to edit a lot of that stuff.

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[SPEAKER_01]: I had to figure it out, cut it like, you know.

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[SPEAKER_01]: And so that's where I start cutting it.

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[SPEAKER_01]: It could, well, then that's where, you know, when we come up out of their influencers, that's when I started learning more about influencers and what they were doing.

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[SPEAKER_01]: Of course, it was easier for me to make friends with them than them doing.

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[SPEAKER_01]: Because I'm like, I'm not an influencer like you.

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[SPEAKER_00]: I'm a fan at back then.

13:40.970 --> 13:41.490
[SPEAKER_00]: Oh, okay.

13:41.590 --> 13:42.290
[SPEAKER_00]: I was like, I'm not.

13:42.810 --> 13:43.210
[SPEAKER_01]: I'm not.

13:43.250 --> 13:43.550
[SPEAKER_01]: I'm not.

13:43.590 --> 13:46.391
[SPEAKER_01]: And then I'm like, okay, yeah, you built your audience.

13:46.531 --> 13:47.171
[SPEAKER_01]: Yes, you are.

13:50.932 --> 13:52.112
[SPEAKER_01]: in that direction.

13:52.412 --> 13:54.353
[SPEAKER_01]: So, you know, I started doing more of that.

13:54.393 --> 14:05.515
[SPEAKER_01]: And so, really, some of my first clips you're not gonna believe this, as in, just besides me going in with my friends and just shouting it out on stories and stuff, as in a true influencer piece, you're one of my first few.

14:06.015 --> 14:09.856
[SPEAKER_01]: First one, I mean, going in and making you say, hey, I can do this for you as a business.

14:09.996 --> 14:10.416
[SPEAKER_01]: Oh, awesome.

14:10.436 --> 14:13.896
[SPEAKER_01]: So, like so, you started that in me, like, okay, you can really do this.

14:14.417 --> 14:16.257
[SPEAKER_01]: And then what was even more cool about that?

14:17.253 --> 14:20.215
[SPEAKER_01]: I guess I started thinking, okay, I started getting really frustrated.

14:20.776 --> 14:24.418
[SPEAKER_01]: Because at this point in time, I'm not doing events anymore.

14:24.999 --> 14:27.100
[SPEAKER_01]: I'm my project manager, takes them.

14:27.260 --> 14:28.321
[SPEAKER_01]: I am just a mentor.

14:28.721 --> 14:33.545
[SPEAKER_01]: So I come in and teach, give the strategy, because my son at home is deaf and autistic.

14:34.526 --> 14:39.229
[SPEAKER_01]: And I found myself being frustrated because my whole purpose was to be home with him.

14:39.810 --> 14:42.031
[SPEAKER_01]: But now I'm getting so involved with businesses.

14:42.051 --> 14:43.592
[SPEAKER_01]: It was taking me away from home.

14:44.573 --> 14:58.302
[SPEAKER_01]: So I was like, okay, I got a project manager what's going on here and come to find out I was like you're not looking at it right and it was doing the pieces through the KC piece of past that made me realize why don't you include him.

14:59.482 --> 15:00.003
[SPEAKER_01]: Bring him in.

15:01.020 --> 15:02.420
[SPEAKER_01]: And so I thought, okay, let me test it.

15:02.660 --> 15:04.021
[SPEAKER_01]: So we tested a couple of them.

15:04.041 --> 15:05.301
[SPEAKER_01]: This is because he doesn't like it.

15:05.321 --> 15:06.461
[SPEAKER_01]: I'm not going to make you do it.

15:06.501 --> 15:08.942
[SPEAKER_01]: But I thought he already comes to the events with me.

15:09.002 --> 15:09.742
[SPEAKER_01]: Yes, stuff.

15:09.782 --> 15:12.223
[SPEAKER_01]: He helps businesses like stuff.

15:12.383 --> 15:19.125
[SPEAKER_01]: Their business cards into different things or he'll stuff things for them than they give out.

15:19.785 --> 15:21.986
[SPEAKER_01]: And so we have just a few that we help.

15:22.006 --> 15:27.107
[SPEAKER_01]: They keep saying busy because the thing is he wants to be busy, everybody has a purpose.

15:27.807 --> 15:31.168
[SPEAKER_01]: I don't care, you know, what you have going, everybody has a purpose in life.

15:31.309 --> 15:35.470
[SPEAKER_01]: And so I thought, you know what, you preach this to everybody's teach this to everybody else.

15:36.291 --> 15:37.211
[SPEAKER_01]: He does too.

15:37.431 --> 15:38.431
[SPEAKER_01]: So what is it?

15:38.451 --> 15:41.613
[SPEAKER_01]: Like help him find what he can do in life to make him happy.

15:42.856 --> 15:45.038
[SPEAKER_01]: And so I was like, boy, I'd love to eat.

15:45.138 --> 15:51.903
[SPEAKER_01]: So I'm like, okay, so we went in and he delivered girly pop sodas the first time to a spa.

15:52.483 --> 15:58.808
[SPEAKER_01]: And because she was just getting started, and he got to help watch her mix it up, and then walked it in and give him away.

15:58.908 --> 16:01.130
[SPEAKER_01]: And the biggest smile came across this face.

16:01.830 --> 16:05.433
[SPEAKER_01]: And he's just a smile in the hand in the mouth and I thought, well, this is a little different.

16:05.893 --> 16:08.715
[SPEAKER_01]: And so we did a couple more and I kept noticing these smiles.

16:09.476 --> 16:11.618
[SPEAKER_01]: Well, one night he was having a hard time going to sleep.

16:11.918 --> 16:16.821
[SPEAKER_01]: So we went and took and was driving around.

16:17.782 --> 16:27.708
[SPEAKER_01]: And during COVID he closed his hands because we moved him out of day services home and sometimes we need to move a special needs autistic child like that or young adult.

16:28.608 --> 16:36.572
[SPEAKER_01]: They'll pick up different, you know, new bad habits or ticks or whatever you want to call them and he closed his hands and would not open them.

16:36.893 --> 16:40.755
[SPEAKER_01]: So he lost a lot of the signs that he would do but he started signing ice cream.

16:41.355 --> 16:42.577
[SPEAKER_00]: He was like ice cream ice cream.

16:42.777 --> 16:44.700
[SPEAKER_01]: I'm like, okay, so let's go get ice cream.

16:44.740 --> 16:47.424
[SPEAKER_01]: So there was nobody open, but McDonald's at the time.

16:47.445 --> 16:48.366
[SPEAKER_01]: So we went through McDonald's.

16:48.386 --> 16:49.808
[SPEAKER_01]: Thank you McDonald's for being open, Mike.

16:50.209 --> 16:54.035
[SPEAKER_01]: But we went through, and I got him as ice cream count and he turned around and smiled.

16:55.486 --> 17:15.369
[SPEAKER_01]: said what he said he would not eat his ice cream before I took a picture and I'm like he always eats he don't care about it he don't even know how they wait to say grace like we're like come on he's out of eat yeah so I was like he really likes this so we started seeing that there was many things we could do because we'd already had built the audience you know with our small you know and

17:16.130 --> 17:19.412
[SPEAKER_01]: been nimble to help with KCP surpass and sounds like okay.

17:19.832 --> 17:30.017
[SPEAKER_01]: So I started taking him also to a lot of nonprofits that he loves to hang up clothes so we hang up clothes and I video it and then we shout it out like what does this nonprofit need.

17:30.437 --> 17:32.158
[SPEAKER_01]: And so those are the things that we're doing now.

17:32.198 --> 17:33.639
[SPEAKER_01]: So you ask how to vault.

17:33.879 --> 17:36.960
[SPEAKER_01]: That's how to vault for me and it's all because you encourage me.

17:37.000 --> 17:37.761
[SPEAKER_01]: I don't know if you know that.

17:38.301 --> 17:39.963
[SPEAKER_01]: to get a little more serious about it.

17:40.023 --> 17:43.267
[SPEAKER_01]: Like, I did little pieces here and there if I'm going around the street.

17:43.287 --> 17:52.638
[SPEAKER_01]: I mean, yes, you always see that I'm shouting out businesses, but as in standing, I would do it more as shouting out of business instead of being the influencer role.

17:52.658 --> 17:53.339
[SPEAKER_01]: Does that make sense?

17:53.399 --> 17:54.860
[SPEAKER_01]: Like, there's a little bit of difference.

17:55.301 --> 17:57.944
[SPEAKER_01]: There's a difference between shouting out a business.

17:58.925 --> 18:05.587
[SPEAKER_01]: because you're shouting them out, or you're in their, you know, doing strategy for them, because we do that too.

18:05.627 --> 18:12.788
[SPEAKER_01]: Like, I go in and help them do the whole ladies not, you know, out, or if they want to do a ribbon cutting or anything like that.

18:12.808 --> 18:18.250
[SPEAKER_01]: We do those things, but that's me more being the mentor, tell them how to market, do the marketing.

18:19.110 --> 18:26.578
[SPEAKER_01]: Um, you know, giving them a strategy, not me being more the influencer coming in, testing their stuff, shouting, not telling what we like, but we don't like.

18:27.078 --> 18:32.544
[SPEAKER_01]: And so I mean, you really encourage me that, okay, yeah, you can be more of the influencer part.

18:32.664 --> 18:33.565
[SPEAKER_01]: So, yeah.

18:33.585 --> 18:34.306
[SPEAKER_01]: I don't know if you knew that.

18:34.466 --> 18:35.787
[SPEAKER_00]: Well, that's awesome.

18:36.248 --> 18:37.289
[SPEAKER_00]: That is great to hear.

18:37.369 --> 18:41.834
[SPEAKER_00]: So, it's so cool to be working with so many creators across Kansas City.

18:42.394 --> 18:44.055
[SPEAKER_00]: so many talented creators.

18:44.095 --> 18:45.476
[SPEAKER_01]: So tell me a little bit about that.

18:45.556 --> 18:47.757
[SPEAKER_01]: How's that been working with the different creators?

18:47.937 --> 18:48.917
[SPEAKER_00]: Oh, it's been so fun.

18:49.538 --> 18:52.539
[SPEAKER_00]: Because I had a restaurant owner tell me this.

18:52.559 --> 18:59.823
[SPEAKER_00]: I was like, what do you because we help schedule creators to go in and promote restaurants that are on the KZP?

18:59.843 --> 19:00.263
[SPEAKER_00]: It's past.

19:00.283 --> 19:03.225
[SPEAKER_00]: So you went into old Chinese pizza and did a short video.

19:03.305 --> 19:03.445
[SPEAKER_00]: So

19:04.125 --> 19:17.250
[SPEAKER_00]: We have over 120 creators, we've worked with crosscans of city and so we scheduled this and An owner said you know a marketing company could not Replicate this because every creator comes in with a different story.

19:17.790 --> 19:18.630
[SPEAKER_00]: They have a different story.

19:18.650 --> 19:30.215
[SPEAKER_00]: They tell about what their experiences like They have a different story about the pizza and here's the thing also creators have a network of people They're followers trust them

19:31.415 --> 19:46.891
[SPEAKER_00]: like that is and they have hyper whatever their niche is right and I always say riches are in the niches right so if you're the there's the Kansas City cheese woman I can't remember her name but she's all about Kansas City cheese

19:47.111 --> 19:47.331
[SPEAKER_00]: Right.

19:47.531 --> 19:50.493
[SPEAKER_00]: So her people trust her that she knows about she's.

19:50.814 --> 19:50.994
[SPEAKER_00]: Right.

19:51.054 --> 20:12.909
[SPEAKER_00]: So when she goes into a restaurant and talks about pizza and the cheese her people Trust her right and That is why I think the power of influencers is especially at the micro level of like People that live in shani, right, and they you know someone goes into a shani restaurant and does, you know Old shani pizza They trust them more

20:13.187 --> 20:13.367
[SPEAKER_00]: Right.

20:13.748 --> 20:31.750
[SPEAKER_00]: And I think for the restaurants, it's, you know, the old school days of doing radio and TV ads, newspapers, mailers, I call that like spray and pray marketing because basically you're like, I'm just going to buy a billboard.

20:32.371 --> 20:37.113
[SPEAKER_00]: I'm putting a bunch of money into a billboard, and as people drive by, I hope they see it.

20:37.233 --> 20:39.355
[SPEAKER_00]: I hope they're my ideal customers.

20:39.835 --> 20:43.877
[SPEAKER_00]: I don't know whether and I hope they come in and I don't know whether or not they do.

20:44.668 --> 20:49.853
[SPEAKER_00]: And so, but with influencers, they have your targeted audience.

20:50.073 --> 20:52.355
[SPEAKER_00]: They have people that love cheese in Kansas City.

20:52.495 --> 20:53.236
[SPEAKER_00]: Right.

20:53.256 --> 21:02.024
[SPEAKER_00]: And if the person they trust tells them to go try a pizza place, they're going to be more likely to go than seen a billboard that they saw, you know?

21:02.284 --> 21:02.525
[SPEAKER_01]: Yeah.

21:02.605 --> 21:08.790
[SPEAKER_00]: And so, I think the value of creators is so huge right now today.

21:08.970 --> 21:09.271
[SPEAKER_01]: Yes.

21:09.591 --> 21:34.984
[SPEAKER_00]: because we're a we're all on our phones right and we're all you know we're scrolling Instagram and you see restaurants that have some kind of like I call Instagram were the food I'm like a big obnoxious slice of pizza right or something and you see creator doing something with that like taking a big messy bite or something people love that and they want to watch it and they're like where's this restaurant I want to go in you know you know Kathy went there

21:39.646 --> 21:41.427
[SPEAKER_00]: I tell every restaurant owner that'll listen to me.

21:41.847 --> 21:48.291
[SPEAKER_00]: I think every small business owner, creator, creators are something you need to be partnering with.

21:48.471 --> 21:49.352
[SPEAKER_01]: And I think so.

21:49.372 --> 21:52.014
[SPEAKER_01]: I mean, you hit that on the head in a micro influencers.

21:52.374 --> 21:56.056
[SPEAKER_01]: Because you know, the ones that have massive follow-ins, of course, they get into getting paid.

21:56.096 --> 21:57.437
[SPEAKER_01]: I mean, I think some people who

21:58.338 --> 22:03.904
[SPEAKER_01]: Um, our influencers for like a deed is a Nike's amazing how much they make on one real.

22:03.924 --> 22:13.534
[SPEAKER_01]: They're gonna say whatever, but when your micro influencers you can give, you know, that, you know, kind of like Glenn, I always gotta give it to him.

22:13.574 --> 22:17.098
[SPEAKER_01]: He has this and that his little meter, you know, is it good or is it buzzing?

22:17.158 --> 22:26.809
[SPEAKER_00]: That was when he has to know shout out to him, but if you know the dude food reviews it and he gives his honest opinion Now he's known for he is trusted for that.

22:26.909 --> 22:38.842
[SPEAKER_01]: Yes, and I've got to know him personally And so he really does he'll tell if it's not you not gonna tell you yeah, and so like even Gabriel you could tell by his face Like if it's a good he'll do the thumbs up or he'll go and that means it's good, but if it's not good he'll

22:39.608 --> 22:43.110
[SPEAKER_01]: Yeah, why don't I think it's funny, but I mean, but it's true.

22:43.410 --> 22:44.731
[SPEAKER_01]: Our audience wants the truth.

22:44.791 --> 22:47.172
[SPEAKER_01]: People are seeking the truth.

22:47.372 --> 23:00.680
[SPEAKER_01]: And I really believe that's why the micro influencers, the age of the micro and friends are right now because people want to know like, you know, first like you said, they're scrolling through scene and it's more than just restaurants.

23:00.760 --> 23:16.227
[SPEAKER_01]: because that's, you know, that's like I told you, you kind of helped me get more into the restaurant scene, because before I was all about the small business, of course had the following for that KC women's events was where I started and when in COVID, we rebranded to Kathy Coats events.

23:16.887 --> 23:28.601
[SPEAKER_01]: And all of that, all of that group is people who wanted to shop local, people who wanted to support local, so I was like, okay, I'm going to kind of go over and help the business is more, but I've got to feed them.

23:29.021 --> 23:31.905
[SPEAKER_01]: So I have a big group, you know, 6,000 vendors.

23:32.365 --> 23:33.667
[SPEAKER_01]: So I couldn't really walk away.

23:33.727 --> 23:35.629
[SPEAKER_01]: I could walk away from the scene to why.

23:35.789 --> 23:37.511
[SPEAKER_01]: I think I still can make money through that, but.

23:37.931 --> 23:51.959
[SPEAKER_01]: I help other coordinators now, I have the coordinators corner where I kind of help mentor them and teach them for about a year and then they can do their own events successfully so that other vendors know that they're getting good quality events to be in.

23:52.479 --> 23:58.802
[SPEAKER_01]: So I've got that part going but I had to still feed that audience so of course, you know, we're shouting out small businesses all the time.

23:59.263 --> 24:03.665
[SPEAKER_01]: But what I find is that it works more than just restaurants.

24:03.685 --> 24:05.006
[SPEAKER_01]: Like people you have, um,

24:06.243 --> 24:24.156
[SPEAKER_01]: Oh, and now I'm just off the top of my head, the travel Casey or Casey travel or weather, and all she does is go around and talk about the different places to travel and go, you know, so you've got you to find out influencers who travel all over the world and find out where to go or what to do in Kansas City.

24:24.176 --> 24:28.820
[SPEAKER_01]: We have influencers that talk about the different hotels and what to do in Kansas City.

24:29.600 --> 24:39.167
[SPEAKER_01]: And, you know, so those small businesses, like Gabriel did one recently, the new slime place, the bubbles in slime came here, and he loves some slime.

24:39.187 --> 24:53.457
[SPEAKER_01]: So we went in and he got to show that, well, that lets the community know first of all, it's special needs friendly, you know, that it's a great place for the people with young adults, even, or with special needs can go.

24:54.017 --> 24:57.500
[SPEAKER_01]: And so I think that's important for that community to know where they can go.

24:58.120 --> 25:07.692
[SPEAKER_01]: And so it's more than just you know food and you know, and so I think it's great to find all these different places and there's influencers for it all.

25:07.812 --> 25:09.094
[SPEAKER_01]: So yeah, that's awesome.

25:09.563 --> 25:13.404
[SPEAKER_00]: And I think experiences are what people are looking for.

25:13.704 --> 25:23.968
[SPEAKER_00]: And if you can show like what this experience is like of going to this restaurant, this event, this place, whatever it is, I think that's what people want more.

25:24.008 --> 25:27.429
[SPEAKER_00]: They would rather go to a restaurant where they can have a cool experience.

25:27.449 --> 25:29.510
[SPEAKER_00]: So then what they could have at home.

25:29.850 --> 25:31.031
[SPEAKER_01]: Yes, so true.

25:31.531 --> 25:37.015
[SPEAKER_01]: And I noticed that even when I started the pop up shopping events, we always did the shopping pampering prizes.

25:37.035 --> 25:39.177
[SPEAKER_01]: We were ahead of that before it even happened.

25:39.717 --> 25:42.519
[SPEAKER_01]: And so because people were coming there, we're not coming more just to shop.

25:42.979 --> 25:45.361
[SPEAKER_01]: They were wanting, you know, all the stuff that comes with it.

25:45.521 --> 25:50.405
[SPEAKER_01]: You know, like, it's a place that women can go do everything they like to do in one spot.

25:50.445 --> 25:50.625
[SPEAKER_00]: Yeah.

25:51.065 --> 26:03.376
[SPEAKER_01]: And now you're starting to see that move into the brick and mortar more like you're saying those experiences where you can go sip and paint You see I'm saying like no shop started popping that okay, you're even seeing in more of your events.

26:03.476 --> 26:14.886
[SPEAKER_01]: They're doing more of that stuff there, you know having all happened in that same place And so I start to see that but people are they're wanting it's not like they're wanting to go out and be a big crowd anymore.

26:14.906 --> 26:15.326
[SPEAKER_00]: Right.

26:15.486 --> 26:17.288
[SPEAKER_01]: I think you know it's more about

26:17.748 --> 26:22.370
[SPEAKER_01]: being in those spaces where, you know, we have an event coming up here pretty soon.

26:23.410 --> 26:27.892
[SPEAKER_01]: At May's tavern that we're going to do a murder mystery pop up shopping.

26:28.052 --> 26:32.093
[SPEAKER_01]: So I don't know if you've been to a murder mystery like at a restaurant.

26:32.253 --> 26:33.734
[SPEAKER_00]: I've never been that I would love to.

26:33.794 --> 26:34.814
[SPEAKER_01]: Yeah, it's so cool.

26:34.854 --> 26:36.955
[SPEAKER_01]: Like so it's like a whole dinner experience.

26:36.995 --> 26:43.777
[SPEAKER_01]: And through this whole time, there's like tips and all these different clues to figure out who did the, you know.

26:44.157 --> 26:47.720
[SPEAKER_01]: So we're going to do that through the pop-up shopping and at the bar, it's going to be fun.

26:48.200 --> 26:50.983
[SPEAKER_01]: So, but people are wanting those experiences.

26:51.203 --> 26:55.606
[SPEAKER_01]: And so you hit that on the head, I see it in every direction we go.

26:55.647 --> 26:59.530
[SPEAKER_01]: And it is a lot of fun because it gives you something fun to do besides just the normal.

27:00.090 --> 27:03.592
[SPEAKER_00]: Yeah, let's go out to heat on Friday night, like, you know, so I think that's great.

27:03.732 --> 27:04.492
[SPEAKER_01]: I think that's great.

27:05.133 --> 27:07.714
[SPEAKER_01]: So I know you have kind of thought about.

27:07.774 --> 27:10.035
[SPEAKER_01]: So what do you first see coming in the future?

27:10.095 --> 27:11.956
[SPEAKER_01]: Are you thinking you're always in this day with pizza?

27:11.976 --> 27:13.537
[SPEAKER_01]: Are we gonna try something different?

27:13.677 --> 27:13.777
[SPEAKER_01]: Or?

27:13.837 --> 27:20.881
[SPEAKER_00]: Well, you know, goes for a local kind of idea came from really the next vision was restaurant.

27:20.901 --> 27:22.042
[SPEAKER_00]: We were helping restaurants.

27:22.922 --> 27:25.843
[SPEAKER_00]: and this is during the pandemic and they were like, what do we do?

27:25.963 --> 27:28.224
[SPEAKER_00]: How do we get people in the door?

27:28.585 --> 27:30.505
[SPEAKER_00]: And I'm like, do you have an email list?

27:30.865 --> 27:31.786
[SPEAKER_00]: Do you have phone numbers?

27:31.846 --> 27:33.286
[SPEAKER_00]: No, I've never had to do that before.

27:33.867 --> 27:48.813
[SPEAKER_00]: And so that kind of inspired us of what's a way that we can help restaurant owners get people in and show them the impact that we are making to help them bring in business.

27:49.453 --> 27:52.374
[SPEAKER_00]: And so, goes for local started probably five years ago.

27:53.815 --> 28:06.119
[SPEAKER_00]: And we've been growing, and a lot of testing at the beginning, trying different things, and really, let's see here last about six, seven months ago, got hyper-focused on pizza.

28:06.739 --> 28:10.000
[SPEAKER_00]: So, I went out, I visited 50 pizza spots.

28:10.420 --> 28:12.421
[SPEAKER_00]: In the last, I don't know, six, seven months.

28:12.541 --> 28:14.522
[SPEAKER_00]: I've ate a lot of pizza.

28:14.782 --> 28:17.823
[SPEAKER_00]: And so many different great pizza places across Kansas City.

28:19.163 --> 28:33.133
[SPEAKER_00]: And so the goal is focus on pizza right now, but really goes for locals more than that, because it's a whole ecosystem, because then merchants can have their own membership.

28:33.173 --> 28:43.720
[SPEAKER_00]: Kind of like a mug club at a brewery, where you get your mug on the wall and you pay a membership to be part of it.

28:44.280 --> 28:52.403
[SPEAKER_00]: Well, so old Chinese pizza has a membership where people can pay and get exclusive things of old Chinese pizza.

28:52.664 --> 28:57.866
[SPEAKER_00]: It's $199 and they get a free pizza every week plus beer and different things.

28:58.546 --> 29:07.590
[SPEAKER_00]: And so our goal is help people find new pizza places and then help people become regulars at that restaurant.

29:07.630 --> 29:07.910
[SPEAKER_00]: Right.

29:07.990 --> 29:10.091
[SPEAKER_00]: So the people at love old Chinese pizza,

29:10.811 --> 29:12.472
[SPEAKER_00]: help them come in more often.

29:12.552 --> 29:18.093
[SPEAKER_00]: So our goal is help people discover new and then become loyal regulars.

29:18.413 --> 29:22.555
[SPEAKER_00]: And so kind of go right now is pizza, but people keep asking me coffee.

29:22.575 --> 29:23.995
[SPEAKER_00]: They're like, we need to do a coffee tour.

29:24.535 --> 29:24.855
[SPEAKER_00]: Right.

29:25.235 --> 29:27.896
[SPEAKER_00]: I've been asked coffee, barbecue, burger.

29:28.256 --> 29:29.557
[SPEAKER_00]: What would you want to see next?

29:30.318 --> 29:31.599
[SPEAKER_01]: Oh my goodness.

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[SPEAKER_01]: I probably I'm probably going to have to say coffee.

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[SPEAKER_00]: Okay, you want coffee.

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[SPEAKER_01]: Yeah, because we're going to do a coffee top coffee shop tour ourselves to be like with the pop ups.

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[SPEAKER_01]: Okay.

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[SPEAKER_01]: I'm that mean we do it together.

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[SPEAKER_01]: Okay.

29:41.987 --> 29:42.507
[SPEAKER_01]: There you go.

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[SPEAKER_01]: So yes, but no, but I love the I go to coffee shops a lot to work.

29:47.511 --> 30:02.188
[SPEAKER_01]: Yeah, you know, if I, you know, on, you know, Thursdays and Fridays is the day I go do my own thing, you know, me and Gabriel do stuff all week, but those are the two days he gets to go hang out with his brothers or do some fun stuff on his own without his mother, you know, because I mean, does he want to hang out with mom all the time?

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[SPEAKER_01]: Absolutely not.

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[SPEAKER_00]: Yeah.

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[SPEAKER_01]: But then I get to go meet with businesses and stuff so a lot of times I meet in coffee shops and stuff So that's probably why cuz I would use it the most okay, but they all sound great I mean everybody loves a good burger, right?

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[SPEAKER_01]: I mean like but I love that concept because it is true we can you know make that first impression By going that first time with your piece of past

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[SPEAKER_01]: But, you know, it's all about getting people to come back because it's important to have that royal person who's coming back so that you continually have business.

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[SPEAKER_01]: I love your business model.

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[SPEAKER_01]: I mean, it helps so much.

30:36.708 --> 30:43.813
[SPEAKER_01]: I mean, that's what be like changes is all about as people who have a heart to help the community and are doing big things here in Kansas City.

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[SPEAKER_01]: And that's what you're doing.

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[SPEAKER_01]: So, tell us just a little bit more about the pizza pass and how people can get the pizza pass and what

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[SPEAKER_00]: Well, KCPetsapass.com is where you can go to get it.

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[SPEAKER_00]: And I think we have 10 pizza places on there.

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[SPEAKER_00]: So right now is, say, it's $19.

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[SPEAKER_00]: So sign up $19 and you get free offers.

31:05.461 --> 31:15.463
[SPEAKER_00]: You get a free pizza, 1889, pizza in the Palatana, free pizza, old Chinese pizza, free New York slice at Providence, Pizza, Buffalo State.

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[SPEAKER_00]: I could go on.

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[SPEAKER_00]: But so our idea is people go out and try these.

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[SPEAKER_00]: and they've reported to me.

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[SPEAKER_01]: Oh, they're working on it.

31:26.867 --> 31:28.347
[SPEAKER_01]: And I'm on about halfway through.

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[SPEAKER_00]: Yeah, and I've had multiple people say, yes, I just need to go to one more.

31:32.630 --> 31:36.011
[SPEAKER_00]: And, you know, so people love exploring.

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: People love and they're like, oh, I've never heard of Averase.

31:39.373 --> 31:39.533
[SPEAKER_00]: Right.

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[SPEAKER_00]: Like you said, I never heard of Averase.

31:40.814 --> 31:41.855
[SPEAKER_01]: This way, I didn't know where it was.

31:41.895 --> 31:42.675
[SPEAKER_01]: Yeah, that was great.

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[SPEAKER_01]: I was like, what I've ever come to this side of town, but I found there was a lot of other things out there.

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[SPEAKER_01]: I could do too.

31:48.178 --> 31:48.998
[SPEAKER_01]: I mean, like, it wasn't.

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[SPEAKER_01]: I was like, I need to come back out here more often.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: Yeah.

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[SPEAKER_00]: So it's really cool to help people discover, because again, pizza, there's so many pizza places, and these independently owned restaurant owners need support.

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[SPEAKER_00]: Right, and they need support.

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[SPEAKER_00]: And so that's our goal, help people find and then help them turn into,

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[SPEAKER_00]: repeat customers, because that's how restaurants are built on.

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[SPEAKER_00]: They need those oil people better.

32:13.142 --> 32:17.406
[SPEAKER_01]: And remember if you use KC events for me, you get $5 off.

32:17.486 --> 32:17.986
[SPEAKER_00]: There you go.

32:18.006 --> 32:18.707
[SPEAKER_00]: There you go.

32:18.747 --> 32:19.588
[SPEAKER_01]: I'll do my plug.

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[SPEAKER_01]: If you want $5 off, that's how you get it.

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[SPEAKER_01]: But yeah, so I love that.

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[SPEAKER_01]: I love it.

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[SPEAKER_01]: And so definitely, and shout out below.

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[SPEAKER_01]: Tell us if you're watching us on YouTube, shout out below.

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[SPEAKER_01]: Some of the pizza places you've been with your favorite places.

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[SPEAKER_01]: I'm sure he'd like to if he's missed one.

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[SPEAKER_01]: He's going to want to go in more than 50.

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[SPEAKER_01]: And if not, come on get a pizza pass and hang out with that, it's great.

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[SPEAKER_00]: I went to an event the other day and I had a booth and I had a big board and I gave her a post-it notes that came up and I said, tell me who your favorite pizza is.

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[SPEAKER_00]: Right, you can't say city.

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[SPEAKER_00]: And so I had all these post-it notes all over the board.

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[SPEAKER_00]: And there were places that I had never heard of, like, Tim's pizza.

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[SPEAKER_00]: Okay.

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[SPEAKER_00]: Independence never heard of it, but then all of a sudden like so I post to the video all those people were like Oh, yeah, you need to go to 10 feet.

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[SPEAKER_00]: So I need to go out to Tim's Pizza.

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[SPEAKER_01]: I haven't been there yet, but like so I'm still discovering new places Yeah, I said it's just unlimited even barbecue like I have not I had been to almost every people keep shot not different barbecue places

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[SPEAKER_00]: that.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: Like, but I think it's great because it sometimes we can, I don't know if you are guilty of this, but sometimes on guilty of this kind of, I think it's because we live such busy, high-paced lives.

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[SPEAKER_01]: We find ourselves like, okay, I'm in Johnson County, so I say in Johnson County, you know what I mean?

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[SPEAKER_01]: And so, but like, oh, it's over, you know, in Leesame and I've got to go over there.

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[SPEAKER_01]: I know all this stuff was here, or you know, North Kansas City.

33:46.828 --> 33:49.771
[SPEAKER_01]: And I'm like, I didn't know all this shopping stuff was here.

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[SPEAKER_01]: Like, so you find yourself in these places, even me, who, like, helps a lot of businesses all over town.

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[SPEAKER_01]: There's still spots that I haven't been.

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[SPEAKER_01]: And I'm like, oh, wow, I need to come over here.

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[SPEAKER_01]: Like, maybe I can help shop this business out or that business out.

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[SPEAKER_01]: So even,

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[SPEAKER_01]: We just don't write out of places, but you know, I guess we just got to keep going right.

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[SPEAKER_01]: Yeah.

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: There's lots of great places.

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[SPEAKER_00]: And so, you know, and then our goal bigger picture is be able to take this to other cities like Omaha pizza pass Omaha tacos St. Louis and be able to take that to other places.

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[SPEAKER_00]: And then be able to tap in and work with creators in all those cities because.

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[SPEAKER_00]: You know, I had pizza with the St. Louis pizza guy, pizza babble is his name.

34:35.116 --> 34:42.504
[SPEAKER_00]: So he's the St. Louis, but he's from St. Louis, and he came to Kansas City, and he wanted to try St. Louis Sal pizza.

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[SPEAKER_00]: And so it's like real thin, Waldo pizza.

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[SPEAKER_00]: So we went to Waldo pizza.

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[SPEAKER_00]: They're like famous for

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[SPEAKER_00]: St. Louis style pizza and so he went there and so like we did a review So like you're like Same who is pizza guy Reviewing St. Louis style pizza.

34:58.822 --> 35:09.875
[SPEAKER_01]: So I love that See if you do so many different things and that's what I love about it You know when you travel on me because of course I do travel so I'm like I'm in Salina right now because my air conditioner went out on Monday and

35:10.355 --> 35:12.999
[SPEAKER_01]: it's not going to be here till the end of the month.

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[SPEAKER_01]: And so it's my son.

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[SPEAKER_01]: I got to keep him kind of on a normal pattern so he didn't get through too often.

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[SPEAKER_01]: So I've been traveling back and forth from there.

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[SPEAKER_01]: So I thought, why don't I shop some places that one up there?

35:22.813 --> 35:23.855
[SPEAKER_01]: You have lived in Wichita.

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[SPEAKER_01]: I do stuff up there.

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[SPEAKER_01]: So

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[SPEAKER_01]: I mean, it's fun to be able to cross that over or take somebody with you and have that experience.

35:31.425 --> 35:33.087
[SPEAKER_01]: And so I love it.

35:33.167 --> 35:34.809
[SPEAKER_01]: I mean, your heart is so big.

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[SPEAKER_01]: Of course, I know it's going to work for you.

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[SPEAKER_01]: And thank you so much for what you do for the community right here.

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[SPEAKER_01]: And I know it makes a difference and that's what be life-changers is all about is making differences in people's lives.

35:49.946 --> 35:50.647
[SPEAKER_01]: So thank you.

35:50.667 --> 35:58.275
[SPEAKER_01]: That's why I asked you to be on my show because I just knew people needed to know the story behind the KCP to pass.

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[SPEAKER_00]: Yeah.

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[SPEAKER_01]: you know, it's much bigger than just a slice of pizza.

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[SPEAKER_01]: You're changing lives once life at a time.

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[SPEAKER_00]: Yeah, I mean that's what we want people to go discover and then go explore and then help those businesses grow and because we need them, we need businesses to succeed.

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[SPEAKER_00]: You know, when I walk into restaurant, I see, you know, I've talked to so many restaurant owners that this is their life.

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[SPEAKER_00]: They put everything into this and they work 80 hours a week and those people, you know, if we can support them, you know,

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[SPEAKER_00]: I'm a big proponent of that, especially here in Kansas City.

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[SPEAKER_01]: So thank you.

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[SPEAKER_01]: And guys now, gone out, get your KCP surpassed.

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[SPEAKER_00]: There you go.

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[SPEAKER_01]: You can help change lives to one slice at a time by checking out the new places that you may not have been and go support the ones that you have been before and get that.

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[SPEAKER_01]: discount because we all like a discount that is for sure.

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[SPEAKER_01]: But you know, all of us can go be a life changer and help our community.

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[SPEAKER_01]: So thank you for joining us this episode.

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[SPEAKER_01]: I can't wait to you come back for the next one.

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[SPEAKER_01]: So go out and be a life changer.