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Throwback BONUS - If your podcast could change one life, would you start today?
Let’s do it together: https://jtvsuals.com
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JT unveils a game-changing technology that promises to revolutionize content creation, drastically speeding up turnaround times for video and podcast production. Discover how this innovative solution allows for live editing as you record, an absolute game-changer for public speakers, podcasters, and high-impact communicators. JT also dives into the "Core Four" pillars for scaling any business: warm outreach, cold outreach, organic content, and paid ads. Learn why local businesses often hesitate with advertising and how to overcome that fear to unlock massive growth. Plus, gain insights into identifying your target audience, leveraging content distribution tools like Metricool, and the power of designing content for specific platforms and cultures. This episode is packed with strategies to help you conquer production delays, enhance your credibility, and efficiently scale your business.
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Want feedback on your content? Submit it for our “Keep, Tweak, or Yeet” segments.
Share your story in the comments or let us know what you’d love to see in future episodes!
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Don’t forget to like, share, and subscribe for more insights into building your brand and reaching your audience authentically. I would be more than happy to answer any questions from the comments as well!
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Discover your new favorite local Kansas City Podcast:
https://network.jtvsuals.com
Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI
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Become a Sponsor!
https://jtvsuals.com/sponsor
-- Sponsored Links --
JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!
https://jtvsuals.com/quickcall
Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI
Use Opus to clip your podcasts: 30% off the first month of a Pro Plan
https://opus.pro/jt30
-- Podcasting Gear and Resources --
$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)
Behringer XM8500 https://amzn.to/4fsKsQt
Fantastic Mic! High Quality:
Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt
Shure MV7X (more affordable) https://amzn.to/3SC462k
Shure MV7+ (USB C + XLR. It could possible to plug directly into phone) https://amzn.to/46z068P
Most affordable XLR Recorder:
Zoom PodTrak P4 https://amzn.to/3SDqAAj
Fantastic Audio Recorder:
RØDECaster Pro II https://amzn.to/3WIhZh0
Apps for recording:
Rode Capture (can record front and back camera simultaneously)
https://rode.com/en-us/apps/rode-capture
For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.
If you want someone to handle everything for you, hire JT VSUALS. See membership plans: https://go.jtvsuals.com
#podcasting #contentcreation #branding #videoproduction #marketingstrategy #authenticmarketing #smallbusinessgrowth #jtvsuals #podcast2025 #contentmachine
It's spelled JT VSUALS but pronounced JT Visuals because there's more than meets the "i"
Transcript
WEBVTT
00:01.202 --> 00:04.263
[SPEAKER_00]: I really just want to showcase something that I'm just passionate about.
00:05.263 --> 00:12.444
[SPEAKER_00]: And that is this piece of technology that's going to really ten X the speed of what I even I'm able to do.
00:12.724 --> 00:16.085
[SPEAKER_00]: And I've been working on being able to implement this forever.
00:16.785 --> 00:26.187
[SPEAKER_00]: And I just want to show you that I'm recording here on my iPhone and already this is coming through.
00:28.306 --> 00:30.507
[SPEAKER_00]: This is live in the editor.
00:30.607 --> 00:31.368
[SPEAKER_00]: See, there's Joe.
00:31.968 --> 00:32.648
[SPEAKER_00]: We can go back.
00:32.989 --> 00:34.910
[SPEAKER_00]: We can hit play while it's still recording.
00:35.670 --> 00:39.552
[SPEAKER_00]: And we can start sending clips down and edit while it's still going.
00:40.633 --> 00:52.039
[SPEAKER_00]: So like applying this to things for my niche group, which are like public speakers, the high eye on the disk assessment, the podcasters, all those kind of people
00:53.014 --> 01:03.518
[SPEAKER_00]: would love this because imagine like growth club, we can have a team around that can send up the hype clips as the events going, you know, things like that.
01:04.038 --> 01:10.240
[SPEAKER_00]: Or when we're in a podcast, when we leave the podcast, we're all done with it, too.
01:11.141 --> 01:15.803
[SPEAKER_00]: Because the editor edited the long version, and then other people edited the clip versions.
01:16.303 --> 01:17.603
[SPEAKER_00]: And this is what I want to get to.
01:18.143 --> 01:22.185
[SPEAKER_00]: Now, it's accessible on the iPhone already, because the iPhone could do everything.
01:23.825 --> 01:33.274
[SPEAKER_00]: But the problem with iPhone is it doesn't have the lenses that can zoom in and actually look optically awesome, like they kind of can, but it's not optically amazing.
01:33.595 --> 01:43.624
[SPEAKER_00]: And so you have to buy a bunch of add-ons to get it to work well, like iPhone, Apple films, all their things with their iPhones, and it looks great, and they really pull it off.
01:44.485 --> 01:46.667
[SPEAKER_00]: But sometimes you really need those longer lenses.
01:47.744 --> 02:10.033
[SPEAKER_00]: things like that just to really make it feel more compressed because the sensor sizes and everything all the nerd talk basically like it looks better when you use real lenses real glass and not just like little pancakes that claim they're doing things but this is really good for a start and I haven't really seen a lot of other
02:11.088 --> 02:13.689
[SPEAKER_00]: video companies go all in with this ecosystem.
02:14.570 --> 02:17.952
[SPEAKER_00]: And so that's why I'm trying to do that and make it the implementation.
02:17.972 --> 02:20.773
[SPEAKER_00]: Because there are many different trenches we can do.
02:21.774 --> 02:23.795
[SPEAKER_00]: And it's not just to stand out from anybody else.
02:24.295 --> 02:32.940
[SPEAKER_00]: But it's also to add on to other people who could easily have us carry them through this with white label things.
02:33.400 --> 02:38.043
[SPEAKER_00]: So like once we conquer the play, then we could be like, hey, you got a black magic camera.
02:38.103 --> 02:38.723
[SPEAKER_00]: That's what they're called.
02:39.569 --> 02:50.459
[SPEAKER_00]: And you got one of these ones that can do where it sends over Wi-Fi as you're recording even out on the field, then we can implement this for you and make this a benefit to your business.
02:50.479 --> 02:53.482
[SPEAKER_00]: So we're trying to really team up and just help this to kind of be a thing.
02:53.502 --> 03:00.888
[SPEAKER_00]: Because I've even seen it in my own business, too, where it's like, man, these turnaround times are they always take longer than what you think.
03:01.509 --> 03:04.151
[SPEAKER_00]: And that's the opposite what you want to be for a business.
03:05.102 --> 03:08.785
[SPEAKER_00]: You want to under promise over deliver as a business.
03:09.366 --> 03:12.729
[SPEAKER_00]: But in the creative space, it's very common and easy to slip into.
03:12.749 --> 03:14.370
[SPEAKER_00]: Oh, yeah, I could get that done in three days.
03:14.930 --> 03:18.634
[SPEAKER_00]: And then you didn't calculate that you're going to have storage issues.
03:18.654 --> 03:23.158
[SPEAKER_00]: You didn't calculate that you're going to have interruptions in the office.
03:23.178 --> 03:24.679
[SPEAKER_00]: You didn't calculate that you're going to have
03:26.705 --> 03:42.889
[SPEAKER_00]: You know, the technology fail, it just crashes, like the software, something with the load, the render, when you export all of the clips, and then boom, it fails at like ninety-nine percent, and that took five hours just to export it.
03:43.229 --> 03:51.191
[SPEAKER_00]: And now you guys start all over, like all these things just happen, and it's really hard to calculate that.
03:51.271 --> 03:53.032
[SPEAKER_00]: With this, I'm trying to help
03:53.752 --> 04:11.213
[SPEAKER_00]: My business and other businesses like this so we can all conquer that so everyone can get faster turnaround and I'm excited because the first step for this is hiring in house editor and I'm at that step because it is going to require a team and so I'm excited to see this start to come to life.
04:11.313 --> 04:12.154
[SPEAKER_00]: Now I want to assess
04:13.182 --> 04:22.627
[SPEAKER_00]: all the people in the room where we are, because I just want to bring a little bit of value, workshop some things, and so where is everyone in their business?
04:23.707 --> 04:33.392
[SPEAKER_00]: Is your focus to see your business scale right now, or is your focus to get a mission message out there?
04:35.853 --> 04:39.815
[SPEAKER_00]: If you feel comfortable, raise your hand for scaling your business over the message.
04:41.877 --> 04:43.038
[SPEAKER_00]: Like that's the highest priority.
04:43.198 --> 04:43.398
[SPEAKER_00]: Okay.
04:43.938 --> 04:47.580
[SPEAKER_00]: And then raise your hand if you have a message and you really just need more people to hear it.
04:49.541 --> 04:49.721
[SPEAKER_00]: Okay.
04:50.201 --> 04:50.381
[SPEAKER_00]: Cool.
04:50.821 --> 04:53.443
[SPEAKER_00]: That's I knew we were in a business group, so that's awesome.
04:54.763 --> 04:57.525
[SPEAKER_00]: There's this book I highly recommend called one hundred million dollar leads.
04:59.206 --> 04:59.646
[SPEAKER_00]: Thanks, Jill.
05:01.328 --> 05:10.018
[SPEAKER_00]: I'm going to read that over and over and over and over and consume every single piece of it and get to know it so I can implement it for every other, every other business for us.
05:10.719 --> 05:20.431
[SPEAKER_00]: But there's a thing in there called the Core Four and in this Core Four, if you want to scale your business, I'm kind of a business coaching here, but with your permission.
05:22.370 --> 05:28.313
[SPEAKER_00]: So if you want to scale your business, there's three things to start doing, or four, I mean.
05:28.994 --> 05:40.220
[SPEAKER_00]: And the first thing, and I had no idea I was doing this, but still reach out to your local connections that you know and like, put yourself out there and just so it's warm out reach really, like,
05:43.652 --> 05:47.175
[SPEAKER_00]: Someone correct me if I'm wrong too, but this is the gist of it.
05:47.736 --> 05:49.477
[SPEAKER_00]: So there's a warm outreach.
05:49.497 --> 05:52.759
[SPEAKER_00]: You want to exhaust all of that because it's the lowest hanging fruit.
05:53.140 --> 05:57.403
[SPEAKER_00]: Why would you spend all this time trying to get like way over here and get their attention?
05:57.443 --> 06:01.987
[SPEAKER_00]: You're wasting all that time when someone over here is ready to give you provision for the vision already.
06:02.627 --> 06:08.332
[SPEAKER_00]: And then the second thing is actually great cardamom would love it, but it's cold outreach.
06:11.152 --> 06:17.075
[SPEAKER_00]: And this is when you start generating those call lists and do all the cold calls and things like that, and you try to start getting out there.
06:17.736 --> 06:23.919
[SPEAKER_00]: The third thing is actually, and this is from those really high business guys who have seen so much success in this.
06:23.979 --> 06:30.843
[SPEAKER_00]: So if you don't take my word for it, take Alex or Moses word for it, and Gary V, Grant Cardone, and all those guys.
06:32.144 --> 06:36.167
[SPEAKER_00]: So it's warm, cold, and then it's organic content.
06:38.188 --> 06:39.388
[SPEAKER_00]: We're just content and branding.
06:40.608 --> 06:45.032
[SPEAKER_00]: Like all of this you start with branding, but because branding is all encompassing.
06:45.673 --> 06:57.344
[SPEAKER_00]: But this specifically is to have content and start putting it out there and everything to be able to have people come in and see what you're all about and put your story out there.
06:57.364 --> 07:02.690
[SPEAKER_00]: And then the fourth thing is a brand and go would love this, but it's ads.
07:04.018 --> 07:06.921
[SPEAKER_00]: So then after that, if you want to scale and get to know more, it's ads.
07:07.842 --> 07:14.329
[SPEAKER_00]: And this is where we start to hesitate for some reason as local business owners.
07:14.949 --> 07:16.030
[SPEAKER_00]: We just hesitate here.
07:16.431 --> 07:21.035
[SPEAKER_00]: We know it's successful for the big guys, but we hold off for some reason.
07:21.596 --> 07:23.338
[SPEAKER_00]: And I don't know what that is that holds us back.
07:25.405 --> 07:28.167
[SPEAKER_00]: Maybe it's because we haven't gotten through the easy yet.
07:29.327 --> 07:35.531
[SPEAKER_00]: But if you could spend a thousand dollars on ads knowing you get three thousand back, why would you stop?
07:36.732 --> 07:41.415
[SPEAKER_00]: You know, the hardest thing with ads that might stop us is you have to make the first move.
07:42.676 --> 07:43.416
[SPEAKER_00]: It's that risk.
07:43.937 --> 07:45.498
[SPEAKER_00]: Boom, she knows it because he's in it.
07:47.261 --> 07:56.650
[SPEAKER_00]: But anyways, I wanted to just share this because wherever we are in business, this is where I want you to hire me here or here because you're going to start needing content.
07:58.632 --> 08:01.415
[SPEAKER_00]: If you want to scale, you're going to have to get beyond
08:02.356 --> 08:06.397
[SPEAKER_00]: your connections of what you can do because these hit ceilings.
08:07.097 --> 08:14.240
[SPEAKER_00]: And sometimes, like, with this, like, you could start scraping and all that, or whatever, but you got to still keep doing it.
08:14.300 --> 08:17.100
[SPEAKER_00]: So build the systems to keep doing it because it's a both hand world.
08:17.160 --> 08:18.361
[SPEAKER_00]: It's not really either or.
08:18.881 --> 08:19.601
[SPEAKER_00]: Would you like this?
08:19.901 --> 08:20.581
[SPEAKER_00]: Or would you like this?
08:20.982 --> 08:22.582
[SPEAKER_00]: I'm a believer in and.
08:23.782 --> 08:25.783
[SPEAKER_00]: Or I'm a believer in.
08:28.838 --> 08:32.202
[SPEAKER_00]: all of it, or, well, I forgot what I was gonna say.
08:32.943 --> 08:36.107
[SPEAKER_00]: Man, this big dude, that's like the fifth time that's happened this week.
08:36.668 --> 08:38.110
[SPEAKER_00]: I'm like, dang, what else I guess?
08:38.610 --> 08:44.057
[SPEAKER_00]: But yeah, either do that, and most of the time we're in a both-an world.
08:44.973 --> 08:49.554
[SPEAKER_00]: or we're in a, there's a third option, and no one just discovered it yet.
08:50.154 --> 08:51.015
[SPEAKER_00]: And that's who I am.
08:51.835 --> 08:54.836
[SPEAKER_00]: I'm the kind of guy that's like, how can I rather than I can't?
08:55.456 --> 09:01.177
[SPEAKER_00]: I bridge that poor dad that Robert Kiesaki or, is that how do you say his name?
09:02.478 --> 09:04.218
[SPEAKER_00]: How can I rather than I can't?
09:04.618 --> 09:06.499
[SPEAKER_00]: And sometimes I can't afford it.
09:07.779 --> 09:10.620
[SPEAKER_00]: I can't, because the cost,
09:12.193 --> 09:15.416
[SPEAKER_00]: Usually, that's a huge thing that stops us.
09:15.856 --> 09:17.998
[SPEAKER_00]: But really, if you start thinking, how can I?
09:18.058 --> 09:20.400
[SPEAKER_00]: It's like, well, what's your dream?
09:21.360 --> 09:22.081
[SPEAKER_00]: What's your goal?
09:22.841 --> 09:24.342
[SPEAKER_00]: And how much do you value that?
09:25.063 --> 09:26.044
[SPEAKER_00]: Would this help that?
09:27.065 --> 09:31.108
[SPEAKER_00]: If so, why you put in a price tag on accomplishing your dream?
09:32.228 --> 09:32.809
[SPEAKER_00]: Things like that.
09:33.589 --> 09:34.730
[SPEAKER_00]: But also, how can I?
09:35.611 --> 09:38.013
[SPEAKER_00]: Awesome thing with podcasts, you can split that
09:39.657 --> 09:40.577
[SPEAKER_00]: Just go find a partner.
09:41.018 --> 09:41.778
[SPEAKER_00]: Now you got half off.
09:42.018 --> 09:42.498
[SPEAKER_00]: You split it.
09:44.580 --> 09:46.020
[SPEAKER_00]: And then that's a way to really do it.
09:46.100 --> 09:52.203
[SPEAKER_00]: It's just like investing with mutual funds versus buying the whole stock yourself.
09:52.844 --> 09:59.567
[SPEAKER_00]: So why not go and team up with a group of people to be able to do it and make it happen and have an asset for you to pull ads.
10:00.247 --> 10:04.470
[SPEAKER_00]: And then I'll end on this last thing because I love this one where they both tying together here.
10:05.648 --> 10:26.599
[SPEAKER_00]: where you have the mix of the organic and the ads is people are going and they are making fake podcasts just for an ad and then you go to their profile and they have nothing there so they skip that step that was a red flag for me because they weren't set up on socials or anything and it's like oh I don't know but what
10:27.062 --> 10:50.153
[SPEAKER_01]: just a shout out for Jared and okay so I love this organic though I would I would venture to say that that is important to do as you're doing warm and cold because we're running into a lot as keeps it makes it doing a lot of that the warm and cold so they're doing the networking and then maybe they even have like a cold calling sales person but then their their prospect is going to their social media to verify
10:50.733 --> 10:53.775
[SPEAKER_01]: And there's nothing there, just like the person that's running at, don't get backwards.
10:54.175 --> 10:58.278
[SPEAKER_01]: Like the person that's running at, and you go to their page, and there's nothing real there.
10:58.298 --> 10:59.678
[SPEAKER_01]: It's all credibility.
10:59.698 --> 11:01.019
[SPEAKER_01]: So organic makes you credible.
11:01.399 --> 11:03.040
[SPEAKER_01]: Do three at the same time.
11:03.140 --> 11:05.962
[SPEAKER_00]: Yeah, and you do it as you go.
11:05.982 --> 11:09.444
[SPEAKER_00]: And you just find ways, and it's really awesome.
11:09.684 --> 11:10.605
[SPEAKER_00]: I'm presenting here.
11:11.165 --> 11:15.548
[SPEAKER_00]: Well, I'm not spending any extra time making content, because I can just record it.
11:16.388 --> 11:19.110
[SPEAKER_00]: And then have people edit this as you're watching it.
11:19.550 --> 11:23.612
[SPEAKER_00]: There's just one last tie-in, which is people are faking podcasts just to make an ad.
11:23.952 --> 11:29.935
[SPEAKER_00]: Why not have a real podcast and have real content and use that as an ad?
11:30.195 --> 11:34.097
[SPEAKER_00]: Warms more like people you know, people you've met through networking groups.
11:35.537 --> 11:38.399
[SPEAKER_00]: They're more likely to say yes, like you already know them.
11:38.419 --> 11:40.259
[SPEAKER_00]: That's not straight up.
11:41.640 --> 11:43.621
[SPEAKER_00]: Some random person that's just on a list.
11:44.521 --> 11:45.682
[SPEAKER_00]: You've seen them face to face.
11:46.242 --> 11:48.323
[SPEAKER_00]: Inorganic is like a pair of silver to that.
11:49.272 --> 11:51.753
[SPEAKER_00]: Organic is more content, organic content.
11:52.193 --> 11:57.875
[SPEAKER_00]: So people are seeing you and feeling like they get to know you a little bit.
12:01.517 --> 12:04.258
[SPEAKER_00]: So organic content would be like podcasting.
12:04.278 --> 12:07.579
[SPEAKER_00]: There's video, the organic content can be photos, sharing stories.
12:08.199 --> 12:09.600
[SPEAKER_00]: It's mostly going to be social.
12:11.673 --> 12:12.654
[SPEAKER_00]: instructional videos too.
12:12.894 --> 12:17.857
[SPEAKER_00]: Some things on the website and introduction about you, your story, that can warm people up as well.
12:18.177 --> 12:18.657
[SPEAKER_00]: It's free.
12:19.478 --> 12:21.959
[SPEAKER_00]: It's free and it's real.
12:22.039 --> 12:27.022
[SPEAKER_00]: Find your audience and pick your focus, but then see if it's scalable to just push all that everywhere.
12:27.702 --> 12:32.905
[SPEAKER_00]: Because if you want to reach as many people as possible, go to as many places as possible.
12:33.386 --> 12:35.507
[SPEAKER_00]: And if you can do it with a click of a button, why wouldn't you?
12:37.228 --> 12:44.093
[SPEAKER_00]: And so there are tools that there's one I like to use called metric cool and it starts free and then it's pretty darn affordable.
12:44.233 --> 12:51.458
[SPEAKER_00]: It's kind of like hootsweet where you can like schedule things out but more importantly you aggregate things and it's a click of a button to scale.
12:52.098 --> 12:57.502
[SPEAKER_00]: So like if you could be on LinkedIn when you're already making threads posts or like what the heck is blue sky?
12:58.763 --> 12:59.924
[SPEAKER_00]: I can't keep up with all these socials.
13:00.144 --> 13:03.747
[SPEAKER_00]: Well you can with a click of a button set up your account and then boom.
13:04.488 --> 13:08.909
[SPEAKER_00]: and then start pushing it out there, and they also even have it organized for inbox.
13:09.309 --> 13:13.551
[SPEAKER_00]: Because people are worried about that, I know, where it's like, well, how am I supposed to respond to all the messages?
13:14.051 --> 13:18.052
[SPEAKER_00]: Well, you can just go to Metricool on the inbox tab and see all of it in one place as well.
13:18.452 --> 13:21.393
[SPEAKER_00]: That I would say, pick your folks one based on your audience.
13:22.322 --> 13:29.364
[SPEAKER_00]: And if you don't know your audience identify it, if you have a hard time identifying it, pick your best client that you would want more of them.
13:30.464 --> 13:34.265
[SPEAKER_00]: So that would be a good way to start molding that.
13:34.845 --> 13:43.747
[SPEAKER_00]: You can make multiple avatars if you need to, you know, try a test and measure, nothing's set in stone, and then pick your focus.
13:44.667 --> 13:46.530
[SPEAKER_00]: make content based on pack.
13:47.111 --> 13:48.694
[SPEAKER_00]: That's what I like to say.
13:48.774 --> 13:49.976
[SPEAKER_00]: It's platforms and culture.
13:50.536 --> 13:52.660
[SPEAKER_00]: So every platform does hit a little differently.
13:53.341 --> 13:58.229
[SPEAKER_00]: And so if you can identify that culture, use that culture for your primary one.
13:59.130 --> 14:03.537
[SPEAKER_00]: And it's just like for the beginning stage, just distribute that across everywhere.
14:03.557 --> 14:05.280
[SPEAKER_00]: All right.
14:05.500 --> 14:06.001
[SPEAKER_00]: That is it.
14:06.021 --> 14:06.982
[SPEAKER_00]: All right, guys.
14:07.002 --> 14:07.824
[SPEAKER_00]: Good afternoon Taylor.
00:01.202 --> 00:04.263
[SPEAKER_00]: I really just want to showcase something that I'm just passionate about.
00:05.263 --> 00:12.444
[SPEAKER_00]: And that is this piece of technology that's going to really ten X the speed of what I even I'm able to do.
00:12.724 --> 00:16.085
[SPEAKER_00]: And I've been working on being able to implement this forever.
00:16.785 --> 00:26.187
[SPEAKER_00]: And I just want to show you that I'm recording here on my iPhone and already this is coming through.
00:28.306 --> 00:30.507
[SPEAKER_00]: This is live in the editor.
00:30.607 --> 00:31.368
[SPEAKER_00]: See, there's Joe.
00:31.968 --> 00:32.648
[SPEAKER_00]: We can go back.
00:32.989 --> 00:34.910
[SPEAKER_00]: We can hit play while it's still recording.
00:35.670 --> 00:39.552
[SPEAKER_00]: And we can start sending clips down and edit while it's still going.
00:40.633 --> 00:52.039
[SPEAKER_00]: So like applying this to things for my niche group, which are like public speakers, the high eye on the disk assessment, the podcasters, all those kind of people
00:53.014 --> 01:03.518
[SPEAKER_00]: would love this because imagine like growth club, we can have a team around that can send up the hype clips as the events going, you know, things like that.
01:04.038 --> 01:10.240
[SPEAKER_00]: Or when we're in a podcast, when we leave the podcast, we're all done with it, too.
01:11.141 --> 01:15.803
[SPEAKER_00]: Because the editor edited the long version, and then other people edited the clip versions.
01:16.303 --> 01:17.603
[SPEAKER_00]: And this is what I want to get to.
01:18.143 --> 01:22.185
[SPEAKER_00]: Now, it's accessible on the iPhone already, because the iPhone could do everything.
01:23.825 --> 01:33.274
[SPEAKER_00]: But the problem with iPhone is it doesn't have the lenses that can zoom in and actually look optically awesome, like they kind of can, but it's not optically amazing.
01:33.595 --> 01:43.624
[SPEAKER_00]: And so you have to buy a bunch of add-ons to get it to work well, like iPhone, Apple films, all their things with their iPhones, and it looks great, and they really pull it off.
01:44.485 --> 01:46.667
[SPEAKER_00]: But sometimes you really need those longer lenses.
01:47.744 --> 02:10.033
[SPEAKER_00]: things like that just to really make it feel more compressed because the sensor sizes and everything all the nerd talk basically like it looks better when you use real lenses real glass and not just like little pancakes that claim they're doing things but this is really good for a start and I haven't really seen a lot of other
02:11.088 --> 02:13.689
[SPEAKER_00]: video companies go all in with this ecosystem.
02:14.570 --> 02:17.952
[SPEAKER_00]: And so that's why I'm trying to do that and make it the implementation.
02:17.972 --> 02:20.773
[SPEAKER_00]: Because there are many different trenches we can do.
02:21.774 --> 02:23.795
[SPEAKER_00]: And it's not just to stand out from anybody else.
02:24.295 --> 02:32.940
[SPEAKER_00]: But it's also to add on to other people who could easily have us carry them through this with white label things.
02:33.400 --> 02:38.043
[SPEAKER_00]: So like once we conquer the play, then we could be like, hey, you got a black magic camera.
02:38.103 --> 02:38.723
[SPEAKER_00]: That's what they're called.
02:39.569 --> 02:50.459
[SPEAKER_00]: And you got one of these ones that can do where it sends over Wi-Fi as you're recording even out on the field, then we can implement this for you and make this a benefit to your business.
02:50.479 --> 02:53.482
[SPEAKER_00]: So we're trying to really team up and just help this to kind of be a thing.
02:53.502 --> 03:00.888
[SPEAKER_00]: Because I've even seen it in my own business, too, where it's like, man, these turnaround times are they always take longer than what you think.
03:01.509 --> 03:04.151
[SPEAKER_00]: And that's the opposite what you want to be for a business.
03:05.102 --> 03:08.785
[SPEAKER_00]: You want to under promise over deliver as a business.
03:09.366 --> 03:12.729
[SPEAKER_00]: But in the creative space, it's very common and easy to slip into.
03:12.749 --> 03:14.370
[SPEAKER_00]: Oh, yeah, I could get that done in three days.
03:14.930 --> 03:18.634
[SPEAKER_00]: And then you didn't calculate that you're going to have storage issues.
03:18.654 --> 03:23.158
[SPEAKER_00]: You didn't calculate that you're going to have interruptions in the office.
03:23.178 --> 03:24.679
[SPEAKER_00]: You didn't calculate that you're going to have
03:26.705 --> 03:42.889
[SPEAKER_00]: You know, the technology fail, it just crashes, like the software, something with the load, the render, when you export all of the clips, and then boom, it fails at like ninety-nine percent, and that took five hours just to export it.
03:43.229 --> 03:51.191
[SPEAKER_00]: And now you guys start all over, like all these things just happen, and it's really hard to calculate that.
03:51.271 --> 03:53.032
[SPEAKER_00]: With this, I'm trying to help
03:53.752 --> 04:11.213
[SPEAKER_00]: My business and other businesses like this so we can all conquer that so everyone can get faster turnaround and I'm excited because the first step for this is hiring in house editor and I'm at that step because it is going to require a team and so I'm excited to see this start to come to life.
04:11.313 --> 04:12.154
[SPEAKER_00]: Now I want to assess
04:13.182 --> 04:22.627
[SPEAKER_00]: all the people in the room where we are, because I just want to bring a little bit of value, workshop some things, and so where is everyone in their business?
04:23.707 --> 04:33.392
[SPEAKER_00]: Is your focus to see your business scale right now, or is your focus to get a mission message out there?
04:35.853 --> 04:39.815
[SPEAKER_00]: If you feel comfortable, raise your hand for scaling your business over the message.
04:41.877 --> 04:43.038
[SPEAKER_00]: Like that's the highest priority.
04:43.198 --> 04:43.398
[SPEAKER_00]: Okay.
04:43.938 --> 04:47.580
[SPEAKER_00]: And then raise your hand if you have a message and you really just need more people to hear it.
04:49.541 --> 04:49.721
[SPEAKER_00]: Okay.
04:50.201 --> 04:50.381
[SPEAKER_00]: Cool.
04:50.821 --> 04:53.443
[SPEAKER_00]: That's I knew we were in a business group, so that's awesome.
04:54.763 --> 04:57.525
[SPEAKER_00]: There's this book I highly recommend called one hundred million dollar leads.
04:59.206 --> 04:59.646
[SPEAKER_00]: Thanks, Jill.
05:01.328 --> 05:10.018
[SPEAKER_00]: I'm going to read that over and over and over and over and consume every single piece of it and get to know it so I can implement it for every other, every other business for us.
05:10.719 --> 05:20.431
[SPEAKER_00]: But there's a thing in there called the Core Four and in this Core Four, if you want to scale your business, I'm kind of a business coaching here, but with your permission.
05:22.370 --> 05:28.313
[SPEAKER_00]: So if you want to scale your business, there's three things to start doing, or four, I mean.
05:28.994 --> 05:40.220
[SPEAKER_00]: And the first thing, and I had no idea I was doing this, but still reach out to your local connections that you know and like, put yourself out there and just so it's warm out reach really, like,
05:43.652 --> 05:47.175
[SPEAKER_00]: Someone correct me if I'm wrong too, but this is the gist of it.
05:47.736 --> 05:49.477
[SPEAKER_00]: So there's a warm outreach.
05:49.497 --> 05:52.759
[SPEAKER_00]: You want to exhaust all of that because it's the lowest hanging fruit.
05:53.140 --> 05:57.403
[SPEAKER_00]: Why would you spend all this time trying to get like way over here and get their attention?
05:57.443 --> 06:01.987
[SPEAKER_00]: You're wasting all that time when someone over here is ready to give you provision for the vision already.
06:02.627 --> 06:08.332
[SPEAKER_00]: And then the second thing is actually great cardamom would love it, but it's cold outreach.
06:11.152 --> 06:17.075
[SPEAKER_00]: And this is when you start generating those call lists and do all the cold calls and things like that, and you try to start getting out there.
06:17.736 --> 06:23.919
[SPEAKER_00]: The third thing is actually, and this is from those really high business guys who have seen so much success in this.
06:23.979 --> 06:30.843
[SPEAKER_00]: So if you don't take my word for it, take Alex or Moses word for it, and Gary V, Grant Cardone, and all those guys.
06:32.144 --> 06:36.167
[SPEAKER_00]: So it's warm, cold, and then it's organic content.
06:38.188 --> 06:39.388
[SPEAKER_00]: We're just content and branding.
06:40.608 --> 06:45.032
[SPEAKER_00]: Like all of this you start with branding, but because branding is all encompassing.
06:45.673 --> 06:57.344
[SPEAKER_00]: But this specifically is to have content and start putting it out there and everything to be able to have people come in and see what you're all about and put your story out there.
06:57.364 --> 07:02.690
[SPEAKER_00]: And then the fourth thing is a brand and go would love this, but it's ads.
07:04.018 --> 07:06.921
[SPEAKER_00]: So then after that, if you want to scale and get to know more, it's ads.
07:07.842 --> 07:14.329
[SPEAKER_00]: And this is where we start to hesitate for some reason as local business owners.
07:14.949 --> 07:16.030
[SPEAKER_00]: We just hesitate here.
07:16.431 --> 07:21.035
[SPEAKER_00]: We know it's successful for the big guys, but we hold off for some reason.
07:21.596 --> 07:23.338
[SPEAKER_00]: And I don't know what that is that holds us back.
07:25.405 --> 07:28.167
[SPEAKER_00]: Maybe it's because we haven't gotten through the easy yet.
07:29.327 --> 07:35.531
[SPEAKER_00]: But if you could spend a thousand dollars on ads knowing you get three thousand back, why would you stop?
07:36.732 --> 07:41.415
[SPEAKER_00]: You know, the hardest thing with ads that might stop us is you have to make the first move.
07:42.676 --> 07:43.416
[SPEAKER_00]: It's that risk.
07:43.937 --> 07:45.498
[SPEAKER_00]: Boom, she knows it because he's in it.
07:47.261 --> 07:56.650
[SPEAKER_00]: But anyways, I wanted to just share this because wherever we are in business, this is where I want you to hire me here or here because you're going to start needing content.
07:58.632 --> 08:01.415
[SPEAKER_00]: If you want to scale, you're going to have to get beyond
08:02.356 --> 08:06.397
[SPEAKER_00]: your connections of what you can do because these hit ceilings.
08:07.097 --> 08:14.240
[SPEAKER_00]: And sometimes, like, with this, like, you could start scraping and all that, or whatever, but you got to still keep doing it.
08:14.300 --> 08:17.100
[SPEAKER_00]: So build the systems to keep doing it because it's a both hand world.
08:17.160 --> 08:18.361
[SPEAKER_00]: It's not really either or.
08:18.881 --> 08:19.601
[SPEAKER_00]: Would you like this?
08:19.901 --> 08:20.581
[SPEAKER_00]: Or would you like this?
08:20.982 --> 08:22.582
[SPEAKER_00]: I'm a believer in and.
08:23.782 --> 08:25.783
[SPEAKER_00]: Or I'm a believer in.
08:28.838 --> 08:32.202
[SPEAKER_00]: all of it, or, well, I forgot what I was gonna say.
08:32.943 --> 08:36.107
[SPEAKER_00]: Man, this big dude, that's like the fifth time that's happened this week.
08:36.668 --> 08:38.110
[SPEAKER_00]: I'm like, dang, what else I guess?
08:38.610 --> 08:44.057
[SPEAKER_00]: But yeah, either do that, and most of the time we're in a both-an world.
08:44.973 --> 08:49.554
[SPEAKER_00]: or we're in a, there's a third option, and no one just discovered it yet.
08:50.154 --> 08:51.015
[SPEAKER_00]: And that's who I am.
08:51.835 --> 08:54.836
[SPEAKER_00]: I'm the kind of guy that's like, how can I rather than I can't?
08:55.456 --> 09:01.177
[SPEAKER_00]: I bridge that poor dad that Robert Kiesaki or, is that how do you say his name?
09:02.478 --> 09:04.218
[SPEAKER_00]: How can I rather than I can't?
09:04.618 --> 09:06.499
[SPEAKER_00]: And sometimes I can't afford it.
09:07.779 --> 09:10.620
[SPEAKER_00]: I can't, because the cost,
09:12.193 --> 09:15.416
[SPEAKER_00]: Usually, that's a huge thing that stops us.
09:15.856 --> 09:17.998
[SPEAKER_00]: But really, if you start thinking, how can I?
09:18.058 --> 09:20.400
[SPEAKER_00]: It's like, well, what's your dream?
09:21.360 --> 09:22.081
[SPEAKER_00]: What's your goal?
09:22.841 --> 09:24.342
[SPEAKER_00]: And how much do you value that?
09:25.063 --> 09:26.044
[SPEAKER_00]: Would this help that?
09:27.065 --> 09:31.108
[SPEAKER_00]: If so, why you put in a price tag on accomplishing your dream?
09:32.228 --> 09:32.809
[SPEAKER_00]: Things like that.
09:33.589 --> 09:34.730
[SPEAKER_00]: But also, how can I?
09:35.611 --> 09:38.013
[SPEAKER_00]: Awesome thing with podcasts, you can split that
09:39.657 --> 09:40.577
[SPEAKER_00]: Just go find a partner.
09:41.018 --> 09:41.778
[SPEAKER_00]: Now you got half off.
09:42.018 --> 09:42.498
[SPEAKER_00]: You split it.
09:44.580 --> 09:46.020
[SPEAKER_00]: And then that's a way to really do it.
09:46.100 --> 09:52.203
[SPEAKER_00]: It's just like investing with mutual funds versus buying the whole stock yourself.
09:52.844 --> 09:59.567
[SPEAKER_00]: So why not go and team up with a group of people to be able to do it and make it happen and have an asset for you to pull ads.
10:00.247 --> 10:04.470
[SPEAKER_00]: And then I'll end on this last thing because I love this one where they both tying together here.
10:05.648 --> 10:26.599
[SPEAKER_00]: where you have the mix of the organic and the ads is people are going and they are making fake podcasts just for an ad and then you go to their profile and they have nothing there so they skip that step that was a red flag for me because they weren't set up on socials or anything and it's like oh I don't know but what
10:27.062 --> 10:50.153
[SPEAKER_01]: just a shout out for Jared and okay so I love this organic though I would I would venture to say that that is important to do as you're doing warm and cold because we're running into a lot as keeps it makes it doing a lot of that the warm and cold so they're doing the networking and then maybe they even have like a cold calling sales person but then their their prospect is going to their social media to verify
10:50.733 --> 10:53.775
[SPEAKER_01]: And there's nothing there, just like the person that's running at, don't get backwards.
10:54.175 --> 10:58.278
[SPEAKER_01]: Like the person that's running at, and you go to their page, and there's nothing real there.
10:58.298 --> 10:59.678
[SPEAKER_01]: It's all credibility.
10:59.698 --> 11:01.019
[SPEAKER_01]: So organic makes you credible.
11:01.399 --> 11:03.040
[SPEAKER_01]: Do three at the same time.
11:03.140 --> 11:05.962
[SPEAKER_00]: Yeah, and you do it as you go.
11:05.982 --> 11:09.444
[SPEAKER_00]: And you just find ways, and it's really awesome.
11:09.684 --> 11:10.605
[SPEAKER_00]: I'm presenting here.
11:11.165 --> 11:15.548
[SPEAKER_00]: Well, I'm not spending any extra time making content, because I can just record it.
11:16.388 --> 11:19.110
[SPEAKER_00]: And then have people edit this as you're watching it.
11:19.550 --> 11:23.612
[SPEAKER_00]: There's just one last tie-in, which is people are faking podcasts just to make an ad.
11:23.952 --> 11:29.935
[SPEAKER_00]: Why not have a real podcast and have real content and use that as an ad?
11:30.195 --> 11:34.097
[SPEAKER_00]: Warms more like people you know, people you've met through networking groups.
11:35.537 --> 11:38.399
[SPEAKER_00]: They're more likely to say yes, like you already know them.
11:38.419 --> 11:40.259
[SPEAKER_00]: That's not straight up.
11:41.640 --> 11:43.621
[SPEAKER_00]: Some random person that's just on a list.
11:44.521 --> 11:45.682
[SPEAKER_00]: You've seen them face to face.
11:46.242 --> 11:48.323
[SPEAKER_00]: Inorganic is like a pair of silver to that.
11:49.272 --> 11:51.753
[SPEAKER_00]: Organic is more content, organic content.
11:52.193 --> 11:57.875
[SPEAKER_00]: So people are seeing you and feeling like they get to know you a little bit.
12:01.517 --> 12:04.258
[SPEAKER_00]: So organic content would be like podcasting.
12:04.278 --> 12:07.579
[SPEAKER_00]: There's video, the organic content can be photos, sharing stories.
12:08.199 --> 12:09.600
[SPEAKER_00]: It's mostly going to be social.
12:11.673 --> 12:12.654
[SPEAKER_00]: instructional videos too.
12:12.894 --> 12:17.857
[SPEAKER_00]: Some things on the website and introduction about you, your story, that can warm people up as well.
12:18.177 --> 12:18.657
[SPEAKER_00]: It's free.
12:19.478 --> 12:21.959
[SPEAKER_00]: It's free and it's real.
12:22.039 --> 12:27.022
[SPEAKER_00]: Find your audience and pick your focus, but then see if it's scalable to just push all that everywhere.
12:27.702 --> 12:32.905
[SPEAKER_00]: Because if you want to reach as many people as possible, go to as many places as possible.
12:33.386 --> 12:35.507
[SPEAKER_00]: And if you can do it with a click of a button, why wouldn't you?
12:37.228 --> 12:44.093
[SPEAKER_00]: And so there are tools that there's one I like to use called metric cool and it starts free and then it's pretty darn affordable.
12:44.233 --> 12:51.458
[SPEAKER_00]: It's kind of like hootsweet where you can like schedule things out but more importantly you aggregate things and it's a click of a button to scale.
12:52.098 --> 12:57.502
[SPEAKER_00]: So like if you could be on LinkedIn when you're already making threads posts or like what the heck is blue sky?
12:58.763 --> 12:59.924
[SPEAKER_00]: I can't keep up with all these socials.
13:00.144 --> 13:03.747
[SPEAKER_00]: Well you can with a click of a button set up your account and then boom.
13:04.488 --> 13:08.909
[SPEAKER_00]: and then start pushing it out there, and they also even have it organized for inbox.
13:09.309 --> 13:13.551
[SPEAKER_00]: Because people are worried about that, I know, where it's like, well, how am I supposed to respond to all the messages?
13:14.051 --> 13:18.052
[SPEAKER_00]: Well, you can just go to Metricool on the inbox tab and see all of it in one place as well.
13:18.452 --> 13:21.393
[SPEAKER_00]: That I would say, pick your folks one based on your audience.
13:22.322 --> 13:29.364
[SPEAKER_00]: And if you don't know your audience identify it, if you have a hard time identifying it, pick your best client that you would want more of them.
13:30.464 --> 13:34.265
[SPEAKER_00]: So that would be a good way to start molding that.
13:34.845 --> 13:43.747
[SPEAKER_00]: You can make multiple avatars if you need to, you know, try a test and measure, nothing's set in stone, and then pick your focus.
13:44.667 --> 13:46.530
[SPEAKER_00]: make content based on pack.
13:47.111 --> 13:48.694
[SPEAKER_00]: That's what I like to say.
13:48.774 --> 13:49.976
[SPEAKER_00]: It's platforms and culture.
13:50.536 --> 13:52.660
[SPEAKER_00]: So every platform does hit a little differently.
13:53.341 --> 13:58.229
[SPEAKER_00]: And so if you can identify that culture, use that culture for your primary one.
13:59.130 --> 14:03.537
[SPEAKER_00]: And it's just like for the beginning stage, just distribute that across everywhere.
14:03.557 --> 14:05.280
[SPEAKER_00]: All right.
14:05.500 --> 14:06.001
[SPEAKER_00]: That is it.
14:06.021 --> 14:06.982
[SPEAKER_00]: All right, guys.
14:07.002 --> 14:07.824
[SPEAKER_00]: Good afternoon Taylor.