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S1E13 - If your podcast could change one life, would you start today?
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In today's episode, I'm tackling the biggest challenges entrepreneurs face when using video to grow their brand. First, break down the critical difference between having the right energy and having too much energy on camera, revealing the sweet spot that keeps viewers engaged. Next, I'll share two powerful content hacks: how to use React Content to become the best known in your industry and the viral "Pattern Interrupt" ad technique. Finally, we can get into the tough truth about high-ticket sales: how to confidently overcome the "It's too expensive" objection by stopping the need to defend your price and instead, presenting your service as a clear investment in the customer's future. I'll also share the cautionary tale of a small business whose viral success almost destroyed them, stressing the importance of scaling your systems before the orders flood in. This episode is packed with value to help your business turn content into cash flow.
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We’re business-solution-driven creatives helping you become the best-known, not just the best.
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Transcript
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[SPEAKER_06]: What's behind social media?
00:01.133 --> 00:01.673
[SPEAKER_06]: What is more than the C.I.
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[SPEAKER_06]: to all the content that's already working and how can we use that to help our own channels and help our own brand and more than just get views, but get some sales through it.
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[SPEAKER_06]: [⪠Music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music
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[SPEAKER_06]: No one is up everybody, welcome back to another episode of more than meets the iPodcast.
00:37.416 --> 00:40.926
[SPEAKER_06]: And if you watched our last YouTube video, we're talking about bringing energy.
00:40.966 --> 00:45.158
[SPEAKER_06]: And the thing I didn't talk about was bringing too much energy.
00:45.138 --> 00:51.651
[SPEAKER_06]: because if you bring too much energy, it can actually not translate very well on videos, so there actually is a sweet spot.
00:52.252 --> 00:58.124
[SPEAKER_06]: And I don't think that was a little too much, but actually they were saying yes, that was a little too much.
00:59.106 --> 01:00.649
[SPEAKER_06]: Well, they okay, there's the line.
01:00.629 --> 01:09.302
[SPEAKER_06]: But I've seen some other people that they just say really, really, really loud and fast and high energy, but they say it too fast.
01:09.622 --> 01:11.445
[SPEAKER_06]: And it's like, bro, I just woke up.
01:11.746 --> 01:12.747
[SPEAKER_06]: Like, that's too much.
01:13.208 --> 01:15.952
[SPEAKER_06]: So it's important to bring energy, but also bring the right amount of energy.
01:16.232 --> 01:25.807
[SPEAKER_06]: Welcome back to another episode of More Than Me Si, where we talk about what's behind a brand or a person or a product.
01:26.127 --> 01:30.113
[SPEAKER_06]: And today, we're going to look at what's behind social media.
01:30.093 --> 01:34.760
[SPEAKER_06]: Hey, sorry to interrupt, but what if you didn't have to hunt for your next client?
01:34.780 --> 01:49.241
[SPEAKER_06]: What if there's a way that you could spend less than three hours per month, even as a busy entrepreneur, and start attracting your ideal clients, so that they come to you rather than you have to always go to them.
01:49.541 --> 01:54.028
[SPEAKER_06]: You could be the best of your industry, but we want to make you the best known.
01:54.288 --> 01:59.796
[SPEAKER_06]: And you can get started on this for free on our website,
01:59.776 --> 02:13.150
[SPEAKER_06]: and look for our ideal client profile generator we've trained AI to come up with who you should reach out to and who you need to become to be that go-to expert of your industry and city.
02:13.270 --> 02:14.191
[SPEAKER_06]: So what are you waiting for?
02:14.292 --> 02:16.514
[SPEAKER_06]: Go to jtvisuals.com.
02:19.677 --> 02:24.062
[SPEAKER_06]: jtvs us.com and get started today.
02:24.042 --> 02:38.007
[SPEAKER_06]: What is more than we see eye to all the content that's already working and how can we use that to help our own channels and help our own brand and more than just get views but get some sales through it.
02:38.248 --> 02:42.996
[SPEAKER_06]: At the end of the day, that's what businesses are for and if you do sales correctly,
02:42.976 --> 02:45.038
[SPEAKER_06]: You're not high-pressuring people.
02:45.459 --> 02:53.428
[SPEAKER_06]: You don't have vanity products, but you have products that when people buy, it actually makes their life better.
02:54.069 --> 03:00.636
[SPEAKER_06]: That's the stuff that we're after, not the regular hate just buy it to buy it consumerism and all that stuff.
03:01.157 --> 03:06.483
[SPEAKER_06]: So today we're focusing in on content and how can you make videos better for social media?
03:07.023 --> 03:10.367
[SPEAKER_06]: And actually one of the ways is through react content.
03:10.347 --> 03:25.943
[SPEAKER_06]: Go and find people who are on TikTok or Instagram depending on where your ideal client profile or client attraction profile person is Where they hang out with their common interests are go to that channel find what they're watching what they like
03:25.923 --> 03:34.230
[SPEAKER_06]: And then bring that in and watch it, blind, react to it, and give your honest opinions and honest reactions to what's going on.
03:34.791 --> 03:39.074
[SPEAKER_06]: And talk about how you would have done it differently or you support what they did.
03:39.595 --> 03:47.722
[SPEAKER_06]: Because then you become the credible validation behind the brand or whatever the theme is and whatever industry that you're in.
03:47.782 --> 03:54.968
[SPEAKER_06]: And that's how you can easily hack your way to becoming the best known of your industry.
03:54.948 --> 04:02.464
[SPEAKER_06]: And if you do that in a long form, it makes it so much simpler and there's even more to go see, then just clips on social media.
04:02.565 --> 04:04.770
[SPEAKER_07]: Going viral almost destroyed my small business.
04:05.110 --> 04:07.696
[SPEAKER_07]: I know that's kind of a crazy thing to say, but it's true.
04:08.037 --> 04:10.863
[SPEAKER_07]: Going viral's a small business has been my goal for a long time.
04:11.103 --> 04:15.032
[SPEAKER_07]: And while it was so exciting when it happened, it was the most stressful time of my life.
04:15.012 --> 04:20.460
[SPEAKER_07]: I was getting hundreds of orders every day and that I never happened before, so I had no idea how to keep up with it.
04:20.780 --> 04:22.743
[SPEAKER_07]: At that time, I didn't have any hired help.
04:22.964 --> 04:23.484
[SPEAKER_07]: It was just me.
04:23.705 --> 04:24.967
[SPEAKER_07]: So I literally did not sleep.
04:25.187 --> 04:29.153
[SPEAKER_07]: I spent every single hour of the day working so that I can get orders out as quickly as possible.
04:29.353 --> 04:36.784
[SPEAKER_07]: Thankfully, I had some amazing friends come over and help me pack orders, but my business is handmade, so I had to hand make every single piece that I sent out.
04:36.764 --> 04:40.490
[SPEAKER_07]: The stress from all this was really manifesting and I felt it physically every day.
04:40.610 --> 04:45.217
[SPEAKER_07]: And when I finally caught up and got all the orders out the door, I was completely exhausted and burnt out.
04:45.498 --> 04:47.781
[SPEAKER_07]: I didn't want to make anything for a long, long time.
04:48.202 --> 04:51.347
[SPEAKER_07]: But that wasn't really possible because of the holiday season was right around the corner.
04:51.487 --> 04:56.294
[SPEAKER_07]: So I kind of just had to push through my burnout and keep working and keep working until the year was over.
04:56.375 --> 04:59.920
[SPEAKER_07]: And that not only took a toll on my physical health, but my mental health as well.
04:59.900 --> 05:02.744
[SPEAKER_07]: Don't get me wrong, I really am so happy that I went viral.
05:02.804 --> 05:08.633
[SPEAKER_07]: I have so many more eyes on my art than I ever did, and I'm finally able to make a consistent income to help support my family.
05:08.653 --> 05:10.897
[SPEAKER_07]: And because of going viral, we got to get goose.
05:11.117 --> 05:14.562
[SPEAKER_07]: But all of that good also came with the expense of my own health and happiness.
05:14.822 --> 05:19.449
[SPEAKER_07]: So if you're an artist or small business, praying and wanting to go viral, I just hope you keep this in mind.
05:19.750 --> 05:24.557
[SPEAKER_07]: While it is such an amazing thing, it can also have so many negatives that go along with it.
05:24.638 --> 05:30.286
[SPEAKER_07]: Overall, my wish for you is to have a viral video, but also that you're prepared for the wild ride you're about to go on afterwards.
05:30.726 --> 05:40.139
[SPEAKER_06]: Okay, I'm a little confused, but like I totally get it because you need to make sure that you're scalable, which is a business thing, more than a marketing thing.
05:40.660 --> 05:43.504
[SPEAKER_06]: Are you willing, can you handle more clients?
05:43.564 --> 05:45.126
[SPEAKER_06]: Like, what would happen if this happens?
05:45.526 --> 05:47.389
[SPEAKER_06]: What was hard was,
05:47.369 --> 05:54.757
[SPEAKER_06]: that she had to hand-make all of this stuff and kudos to you for making all of that.
05:55.178 --> 05:56.019
[SPEAKER_06]: That's the trick.
05:56.119 --> 06:03.627
[SPEAKER_06]: She was sold on her being the soul backbone to everything that she makes.
06:04.168 --> 06:11.116
[SPEAKER_06]: And I'm imagining that this was just some side hustle that they were just trying to supplement a little more.
06:11.436 --> 06:15.621
[SPEAKER_06]: And of course they want to make all the sales, but they want to keep up with capacity.
06:15.601 --> 06:22.492
[SPEAKER_06]: So this can actually happen with marketing and with video content as well, and this has part one.
06:22.552 --> 06:24.074
[SPEAKER_06]: So there's a little more to this story.
06:24.115 --> 06:34.090
[SPEAKER_06]: It looks like, but I would say that this is that stress for an entrepreneur that was forced, and this was avalanche versus snowball.
06:34.211 --> 06:37.035
[SPEAKER_06]: I got to a point in my business where I was like,
06:37.015 --> 06:45.651
[SPEAKER_06]: Man, even if I put out ads, like what's stopping me from doing ads, and it was because I didn't, I was scared of all the business that I would get from it working.
06:46.572 --> 06:52.824
[SPEAKER_06]: And so that was a sign that I was not ready and I need to work on my systems.
06:53.205 --> 06:57.112
[SPEAKER_06]: I need to start scaling first and then I can be ready and go.
06:57.573 --> 07:01.099
[SPEAKER_06]: However, at the same time, you have the right to say no.
07:01.079 --> 07:07.914
[SPEAKER_06]: So, like, there's a little bit of some tenacity and just saying, hey, we're out of orders, instead of forcing yourself to go through it.
07:08.195 --> 07:16.152
[SPEAKER_06]: Now that you know that the demand is there, you just erase the price on what you're offering because you are...
07:16.132 --> 07:20.637
[SPEAKER_06]: proven to be more valuable now at this point, and then that could be a way to get through it.
07:20.697 --> 07:27.765
[SPEAKER_06]: She was really smart to bring in her friends, hopefully she, you know, bought them coffee or about pizza or something, like she did something with them because that was it.
07:27.785 --> 07:33.131
[SPEAKER_06]: Looks like it would be a huge help for her, but I think that was just on the packaging stuff.
07:33.151 --> 07:40.440
[SPEAKER_06]: So this is an interesting one here, and I hope that she's really going really well now.
07:40.520 --> 07:43.303
[SPEAKER_06]: This looks like this was from 2024.
07:43.283 --> 07:48.175
[SPEAKER_06]: and right now at the time of recording more October of 2025.
07:49.438 --> 08:01.967
[SPEAKER_06]: So this is given like about a year and a half and I hope that she's still posting content and trying to go viral again and keep her audience because that's so much leverage for her to always have so much
08:01.947 --> 08:10.612
[SPEAKER_06]: To give to her audience and to keep her business going and now she could easily hire someone else and train them how to do it the way that she does it.
08:11.093 --> 08:17.391
[SPEAKER_06]: It's more like scale Delgate elevate or if you want to be that soul artist
08:17.371 --> 08:20.615
[SPEAKER_06]: then you raise your price to match the demand.
08:21.396 --> 08:23.219
[SPEAKER_06]: And then what would you be willing to do it for?
08:23.339 --> 08:25.742
[SPEAKER_06]: So a lot of people, they pray for this.
08:26.023 --> 08:29.768
[SPEAKER_06]: And what I do like is that she was very honest with it.
08:30.148 --> 08:32.191
[SPEAKER_06]: And she did not just sugarcoat it.
08:32.231 --> 08:36.737
[SPEAKER_06]: She actually unshugred coated it and tried to show the raw side of things.
08:37.198 --> 08:37.618
[SPEAKER_06]: It worked.
08:38.219 --> 08:43.446
[SPEAKER_06]: What's funny is she went viral, but then made this video about the story of it to go even more viral.
08:43.426 --> 08:48.311
[SPEAKER_06]: and this just brings even more support and people start liking her.
08:48.351 --> 08:54.717
[SPEAKER_06]: So the fact that she made this video and posted it, I hope that these people start going and their lives are totally changed.
08:54.737 --> 08:59.201
[SPEAKER_06]: One one video made a huge difference in her whole business.
08:59.261 --> 09:01.303
[SPEAKER_02]: What do you say when somebody says this to expensive?
09:01.804 --> 09:02.845
[SPEAKER_02]: I just agree with them.
09:02.865 --> 09:11.593
[SPEAKER_02]: If you believe that your product is 10 times more valuable than what people are paying investing in, then your certainty is what is felt.
09:11.573 --> 09:12.815
[SPEAKER_02]: I totally get where you're coming from.
09:13.075 --> 09:14.177
[SPEAKER_02]: It is a serious commitment.
09:14.317 --> 09:18.143
[SPEAKER_02]: Our best clients understand this is an investment in their future.
09:18.183 --> 09:21.728
[SPEAKER_02]: But can I ask you a question if it was free, would you want to move forward?
09:22.329 --> 09:23.450
[SPEAKER_02]: Well, of course, it was free.
09:23.791 --> 09:24.372
[SPEAKER_02]: All right, perfect.
09:24.432 --> 09:27.797
[SPEAKER_02]: And what part of it do you feel you think is going to help you the most?
09:28.278 --> 09:29.920
[SPEAKER_02]: While this is in this.
09:29.900 --> 09:30.421
[SPEAKER_02]: perfect.
09:30.801 --> 09:38.691
[SPEAKER_02]: Then wouldn't you agree that if you want to overcome and you repeat back the things that they say they were dealing with, that sometimes we have to make investments ahead of the results that we want?
09:39.011 --> 09:41.514
[SPEAKER_02]: See, I think you don't believe in your price.
09:42.035 --> 09:48.763
[SPEAKER_02]: And because of that, you want to defend your price and you take an objection as a rejection of who you are, has nothing to do with you.
09:48.783 --> 09:52.708
[SPEAKER_02]: Most times it's not even the real objection, they're just too scared to make a decision.
09:52.908 --> 09:57.694
[SPEAKER_02]: Sales is holding somebody's hand, helping them cross a bridge, they're scared to cross.
09:58.154 --> 09:58.675
[SPEAKER_02]: That's it.
09:59.347 --> 10:00.008
[SPEAKER_06]: Man, that's awesome.
10:00.028 --> 10:01.069
[SPEAKER_06]: Dare my toes really good.
10:01.230 --> 10:12.005
[SPEAKER_06]: If you want to attract your ideal clients, then in these moments, you got to make them chase you a little bit more than you feel so desperate and then defend your price and everything.
10:12.285 --> 10:14.308
[SPEAKER_06]: It's just like, shrug your shoulders, man.
10:14.348 --> 10:16.251
[SPEAKER_06]: Be like, it's not for everyone.
10:16.331 --> 10:18.013
[SPEAKER_06]: If you can't do it, then...
10:17.993 --> 10:22.720
[SPEAKER_06]: I guess you won't get to your goal, but I really like the objection navigation here.
10:22.920 --> 10:37.101
[SPEAKER_06]: I've done that before, just because people tend to create more reasons than actual reasons, and so it can help you knock down some other reasonings to why they're not moving forward with your brand deal or whatever it is.
10:37.882 --> 10:38.803
[SPEAKER_06]: And
10:38.783 --> 10:44.872
[SPEAKER_06]: I've done the line before to several people where it's like, hey, if this was free, what do you do it?
10:45.793 --> 10:47.796
[SPEAKER_06]: And they're like, yes, I'm sure we could do it.
10:48.237 --> 10:49.839
[SPEAKER_06]: I'm sure we could find people to do it for us.
10:49.879 --> 10:51.842
[SPEAKER_06]: If we didn't have capacity, I'm like, oh, cool.
10:51.862 --> 11:00.555
[SPEAKER_06]: So you're telling me this is not a capacity thing, which earlier they said it was, this is actually a budget thing.
11:00.535 --> 11:01.817
[SPEAKER_06]: am I hearing that correctly?
11:01.957 --> 11:08.466
[SPEAKER_06]: Even if you're desperate, it's hard to be in that spot where you don't want to make a deal for them because then now what about your existing clients?
11:08.506 --> 11:09.267
[SPEAKER_06]: It's not fair to them.
11:09.647 --> 11:12.892
[SPEAKER_06]: Whatever deal you make, you need to be willing to make that deal with everybody.
11:13.372 --> 11:15.135
[SPEAKER_06]: And there is always a way to make an offer.
11:15.195 --> 11:18.479
[SPEAKER_06]: People can't refuse, but most of the time, if they're like, man, I can't afford that.
11:18.499 --> 11:19.540
[SPEAKER_06]: That's more than my mortgage.
11:19.580 --> 11:21.703
[SPEAKER_06]: It's like, oh, you're thinking like that still.
11:21.964 --> 11:24.227
[SPEAKER_06]: That's interesting to me because I've heard that before.
11:24.287 --> 11:25.969
[SPEAKER_06]: And it, it's just like,
11:25.949 --> 11:30.218
[SPEAKER_06]: Well, this isn't out of your personal pocket, like at least for what we sell.
11:30.820 --> 11:33.786
[SPEAKER_06]: It's like, this is a business expense, you've got to think differently.
11:33.827 --> 11:35.931
[SPEAKER_06]: But at the same time, you just kind of go, not for everyone.
11:36.172 --> 11:40.301
[SPEAKER_06]: I would definitely do everything that Darren Martell says if you really want to grow in sales and marketing.
11:40.662 --> 11:41.945
[SPEAKER_06]: He is phenomenal.
11:42.125 --> 11:43.047
[SPEAKER_06]: He's great.
11:43.027 --> 12:00.615
[SPEAKER_06]: and he came from a rough life and everything and then made his life a lot better and now he's helping give back and helping other people do that too and he's even find in some kids that are on the street and everything and then helping them become entrepreneurs to accomplish their dreams and that's really cool.
12:00.835 --> 12:06.243
[SPEAKER_04]: First viral marketing hack I'm seeing in Soritu, leave it to marketers to do cool things with a eye in a new platform.
12:06.484 --> 12:07.245
[SPEAKER_04]: Check this out.
12:07.225 --> 12:10.810
[SPEAKER_00]: I just wanted to share Synner to AI.
12:10.830 --> 12:14.796
[SPEAKER_00]: We're building a B2B platform that lets mid-sized companies train private language models on their own data in minutes.
12:14.816 --> 12:16.679
[SPEAKER_00]: Think chat GPT but with NDA's baked in.
12:16.699 --> 12:18.442
[SPEAKER_04]: Pattern Interrupt and it's finest.
12:18.462 --> 12:19.263
[SPEAKER_04]: I love marketers.
12:19.603 --> 12:21.025
[SPEAKER_04]: Of course I had to do one of myself.
12:21.045 --> 12:21.987
[SPEAKER_03]: Sorry everyone, quick interruption.
12:23.048 --> 12:23.990
[SPEAKER_03]: I promise this will be fast.
12:24.010 --> 12:26.794
[SPEAKER_03]: If you're thinking about automating anything with AI, your workflow is reports whatever.
12:27.054 --> 12:28.276
[SPEAKER_03]: Hatchwork's AI is who you talk to.
12:28.296 --> 12:29.658
[SPEAKER_03]: It's all they do and they make it super easy.
12:29.678 --> 12:30.740
[SPEAKER_03]: Seriously, just reach out to him.
12:30.760 --> 12:31.781
[SPEAKER_06]: It's too easy, yo.
12:31.801 --> 12:32.222
[SPEAKER_06]: That's good.
12:32.262 --> 12:33.604
[SPEAKER_06]: We have to do that tomorrow.
12:34.445 --> 12:35.326
[SPEAKER_06]: That's my reaction to this.
12:35.746 --> 12:36.787
[SPEAKER_06]: That's very creative.
12:37.028 --> 12:38.589
[SPEAKER_06]: That's a good way to use AI.
12:38.810 --> 12:53.225
[SPEAKER_06]: Actually, interjecting yourself into moments of things that have proven to show engagement and proven to show retention in the video and then you interrupt like right before whatever it is that's happening.
12:53.505 --> 13:02.595
[SPEAKER_06]: So like, you may now kiss the, and then you interrupt and then you just say, all right, just just once I can start the interrupt, but did you know that blah, blah, blah, blah, blah and then you get out?
13:02.710 --> 13:15.625
[SPEAKER_06]: And that'll be memorable and when you create memorable and sarcastic and funny things like that, then it's really good and creates this feeling and people are more receptive to that kind of stuff.
13:16.106 --> 13:16.807
[SPEAKER_06]: We like laughing.
13:16.847 --> 13:18.689
[SPEAKER_06]: Laughing is an emotion.
13:18.989 --> 13:26.458
[SPEAKER_06]: And so if you cost people to laugh through your brand while they're spending time on it, then they're going to remember that.
13:26.578 --> 13:28.060
[SPEAKER_01]: People watched
13:28.732 --> 13:32.219
[SPEAKER_01]: All day long, all night long, people were buying stuff for me.
13:32.239 --> 13:36.528
[SPEAKER_01]: Like, 3,000, 4,000, 5,000, 10,000, 20,000, 80,000 dollars a day.
13:37.269 --> 13:40.195
[SPEAKER_01]: People were buying stuff.
13:40.215 --> 13:40.757
[SPEAKER_01]: Depending on the day.
13:41.959 --> 13:45.065
[SPEAKER_01]: All day, whether I'm there or not, I'm at the golf course, people were buying stuff.
13:45.206 --> 13:46.909
[SPEAKER_01]: I meant to restaurant people were buying stuff from me.
13:47.429 --> 13:50.633
[SPEAKER_01]: I'm in bed, a sleep, I'm not even dreaming about work.
13:51.153 --> 14:09.015
[SPEAKER_01]: If you were buying stuff from me, might I want you to point, because I asked the question, what principles, what principles, can I apply, what principles can I execute on, that can perpetuate, letting people know, I have solved their problem, I've got a problem, this is the price.
14:08.995 --> 14:10.918
[SPEAKER_01]: What principles can I apply to that?
14:11.238 --> 14:13.701
[SPEAKER_06]: This is a clip and I don't know the full context.
14:14.262 --> 14:16.224
[SPEAKER_06]: My ring golden is amazing.
14:16.445 --> 14:17.086
[SPEAKER_06]: He's incredible.
14:18.027 --> 14:19.329
[SPEAKER_06]: Anything you run into from him.
14:19.909 --> 14:24.315
[SPEAKER_06]: But he does oftentimes have clips that feel a little incomplete just because Out of context.
14:24.776 --> 14:29.762
[SPEAKER_06]: So he's he driving awareness so that you can go back and watch the fuller thing.
14:30.123 --> 14:31.424
[SPEAKER_06]: And that's what you want to do.
14:31.485 --> 14:37.973
[SPEAKER_06]: But he speaks on a lot of things that
14:37.953 --> 14:43.661
[SPEAKER_06]: This one was more about he's flipped the script and he stopped going on the hunt for clients.
14:43.922 --> 14:49.610
[SPEAKER_06]: He's one of those guys that's a business coach and really good at what he does and he does so much more than that and he creates so much value for people.
14:49.971 --> 14:51.153
[SPEAKER_06]: He gets marketing.
14:51.193 --> 14:52.174
[SPEAKER_06]: He understands it.
14:52.495 --> 14:53.556
[SPEAKER_06]: He runs the place.
14:53.696 --> 14:58.443
[SPEAKER_06]: He's someone that's good to copy and someone that's good to learn from and to watch.
14:58.483 --> 15:00.226
[SPEAKER_06]: There's so much value in his clips.
15:00.506 --> 15:02.609
[SPEAKER_06]: There's so much value in his long form.
15:03.030 --> 15:04.332
[SPEAKER_06]: He's written some books.
15:04.312 --> 15:18.172
[SPEAKER_06]: So when you go, it turns into something even more, and I even know some people that have been trained by him in leadership, and I think he's usually around like the John Maxwell people and things like that.
15:18.272 --> 15:25.483
[SPEAKER_06]: So if you're into that, then definitely follow my own golden, he's really cool, and he also does Bible studies a lot too, and that's really cool.
15:25.523 --> 15:31.011
[SPEAKER_06]: So he brings like this faith aspect into business, and he's actually accomplished things too.
15:30.991 --> 15:46.232
[SPEAKER_06]: And so he's like someone that you can really listen to there's proof in the putty the thing to get out of most on this clip though Is the perceived value in the the likely outcome that people are actually looking for so you can learn to work backwards to create
15:46.212 --> 15:50.057
[SPEAKER_06]: customers and to create the solution that the customers are looking for.
15:50.638 --> 16:11.528
[SPEAKER_06]: What usually happens in business, which I even started this way, is like, you just go to something, you want to start it because you're the technician and you want to do that and you want to own a job and you don't want to report to a boss and then you start realizing, wait, I do everything and there's so much more of business than just doing the thing that I love doing, there's so much more to it than just video.
16:11.508 --> 16:13.411
[SPEAKER_06]: Then going out there and editing.
16:13.511 --> 16:14.613
[SPEAKER_06]: There's way more to it.
16:14.953 --> 16:31.980
[SPEAKER_06]: And one of the things was learning the language to speak at a level that other people can understand And that's what he's talking about here People care about the results and they care about the outcomes and they care about their dreams and they care about their vision and they care about where their company is going
16:31.960 --> 16:43.182
[SPEAKER_06]: How does your business or brand fit into that and get them their significantly closer that is equal to the ROI that they're paying for?
16:43.643 --> 16:47.370
[SPEAKER_06]: That's when people are happy buyers, and you don't want unhappy buyers.
16:47.485 --> 16:51.532
[SPEAKER_06]: it's better to not have a buyer at all than to have an unhappy buyer.
16:51.752 --> 17:06.878
[SPEAKER_06]: So then you start communicating things backwards and you think of the customers, you think of the clients, you think of the people that you're trying to serve, and then you move into what are their problems, what are their roadblocks, what are their obstacles that they run into that I can help them with.
17:06.858 --> 17:14.409
[SPEAKER_06]: and then you bring that out in them in conversation or in video and in marketing, then they feel like you're the solution to their problem.
17:14.590 --> 17:16.453
[SPEAKER_06]: And then they're more likely to buy from you.
17:16.513 --> 17:25.566
[SPEAKER_06]: And that's when he's talking about, hey, I do this in my sleep, you know, and he's set up really good systems, really good automations, really good people that run his business.
17:25.827 --> 17:27.950
[SPEAKER_06]: He makes offers that people can't refuse.
17:28.210 --> 17:33.979
[SPEAKER_06]: He's created so much value and he's really not just the best, but he's become the best known now.
17:33.959 --> 17:50.348
[SPEAKER_06]: for his industry and for what he does and so many people are running into him and getting so much value from that so now they're like wait if this is the value of his free thing what's it like to actually be there and then what's it like to actually be coached by him what would transform in my business
17:50.328 --> 17:54.595
[SPEAKER_06]: And then it starts painting this picture of like, man, I really want to talk to him.
17:55.136 --> 17:58.522
[SPEAKER_06]: I feel like he could really bring something to the table and help our business.
17:58.723 --> 17:59.865
[SPEAKER_06]: That's what he brings out.
18:00.105 --> 18:01.568
[SPEAKER_06]: And that's what he's talking about in that clip.
18:01.588 --> 18:04.573
[SPEAKER_06]: Which is brilliant and really good, and it's great for marketing.
18:04.833 --> 18:09.862
[SPEAKER_06]: Talking about too much of the one zeros and one zero and one one.
18:09.902 --> 18:14.310
[SPEAKER_06]: That's what I enjoy doing, but I can't do that.
18:14.290 --> 18:23.263
[SPEAKER_06]: I need to talk to other marketers, other video, film gurus if I'm going to communicate in that way and communicate that language.
18:23.583 --> 18:24.545
[SPEAKER_06]: But we're not here for that.
18:25.186 --> 18:29.672
[SPEAKER_06]: We're here to be solution driven creatives for businesses.
18:30.113 --> 18:32.316
[SPEAKER_06]: And so if we're going to do that, we know that.
18:32.296 --> 18:56.143
[SPEAKER_06]: local businesses are a target audience and future consultants to help them not just be the best but become the best known through video podcasting or YouTube channels and we really need to hone in on what are their pain points that we bring solutions for and can make an offer that they can't refuse because there's so much value that's given and it's understandable value.
18:56.613 --> 19:03.610
[SPEAKER_06]: Sometimes you can know your value and other people don't know it because you can't communicate it in the right way and into their language.
19:03.630 --> 19:11.630
[SPEAKER_06]: So once you can start doing that more, then it starts working out way better and that's exactly what a podcast does.
19:11.690 --> 19:13.575
[SPEAKER_06]: That's exactly what a YouTube channel does.
19:13.555 --> 19:38.989
[SPEAKER_06]: It helps with the educational side of things to help warm people up into the information, especially if it's like high information buyers They're going to do their research before they book with you to make sure that's a right fit for them and for you and then you need to have a conversation with them to convert them and everything But then you start getting so well known that now you're attracting the low informed buyers for your business and for your brand, which is amazing.
19:38.969 --> 19:54.042
[SPEAKER_06]: All right, and that's it for this week on more than BC iPodcasts we dove into several different kinds of content for businesses when it comes to your marketing plans and becoming the best known of your industry always remember to do the reps and keep on keeping on.
00:00.031 --> 00:01.113
[SPEAKER_06]: What's behind social media?
00:01.133 --> 00:01.673
[SPEAKER_06]: What is more than the C.I.
00:01.693 --> 00:05.218
[SPEAKER_06]: to all the content that's already working and how can we use that to help our own channels and help our own brand and more than just get views, but get some sales through it.
00:05.238 --> 00:27.490
[SPEAKER_06]: [⪠Music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music playing in background music
00:30.035 --> 00:36.995
[SPEAKER_06]: No one is up everybody, welcome back to another episode of more than meets the iPodcast.
00:37.416 --> 00:40.926
[SPEAKER_06]: And if you watched our last YouTube video, we're talking about bringing energy.
00:40.966 --> 00:45.158
[SPEAKER_06]: And the thing I didn't talk about was bringing too much energy.
00:45.138 --> 00:51.651
[SPEAKER_06]: because if you bring too much energy, it can actually not translate very well on videos, so there actually is a sweet spot.
00:52.252 --> 00:58.124
[SPEAKER_06]: And I don't think that was a little too much, but actually they were saying yes, that was a little too much.
00:59.106 --> 01:00.649
[SPEAKER_06]: Well, they okay, there's the line.
01:00.629 --> 01:09.302
[SPEAKER_06]: But I've seen some other people that they just say really, really, really loud and fast and high energy, but they say it too fast.
01:09.622 --> 01:11.445
[SPEAKER_06]: And it's like, bro, I just woke up.
01:11.746 --> 01:12.747
[SPEAKER_06]: Like, that's too much.
01:13.208 --> 01:15.952
[SPEAKER_06]: So it's important to bring energy, but also bring the right amount of energy.
01:16.232 --> 01:25.807
[SPEAKER_06]: Welcome back to another episode of More Than Me Si, where we talk about what's behind a brand or a person or a product.
01:26.127 --> 01:30.113
[SPEAKER_06]: And today, we're going to look at what's behind social media.
01:30.093 --> 01:34.760
[SPEAKER_06]: Hey, sorry to interrupt, but what if you didn't have to hunt for your next client?
01:34.780 --> 01:49.241
[SPEAKER_06]: What if there's a way that you could spend less than three hours per month, even as a busy entrepreneur, and start attracting your ideal clients, so that they come to you rather than you have to always go to them.
01:49.541 --> 01:54.028
[SPEAKER_06]: You could be the best of your industry, but we want to make you the best known.
01:54.288 --> 01:59.796
[SPEAKER_06]: And you can get started on this for free on our website,
01:59.776 --> 02:13.150
[SPEAKER_06]: and look for our ideal client profile generator we've trained AI to come up with who you should reach out to and who you need to become to be that go-to expert of your industry and city.
02:13.270 --> 02:14.191
[SPEAKER_06]: So what are you waiting for?
02:14.292 --> 02:16.514
[SPEAKER_06]: Go to jtvisuals.com.
02:19.677 --> 02:24.062
[SPEAKER_06]: jtvs us.com and get started today.
02:24.042 --> 02:38.007
[SPEAKER_06]: What is more than we see eye to all the content that's already working and how can we use that to help our own channels and help our own brand and more than just get views but get some sales through it.
02:38.248 --> 02:42.996
[SPEAKER_06]: At the end of the day, that's what businesses are for and if you do sales correctly,
02:42.976 --> 02:45.038
[SPEAKER_06]: You're not high-pressuring people.
02:45.459 --> 02:53.428
[SPEAKER_06]: You don't have vanity products, but you have products that when people buy, it actually makes their life better.
02:54.069 --> 03:00.636
[SPEAKER_06]: That's the stuff that we're after, not the regular hate just buy it to buy it consumerism and all that stuff.
03:01.157 --> 03:06.483
[SPEAKER_06]: So today we're focusing in on content and how can you make videos better for social media?
03:07.023 --> 03:10.367
[SPEAKER_06]: And actually one of the ways is through react content.
03:10.347 --> 03:25.943
[SPEAKER_06]: Go and find people who are on TikTok or Instagram depending on where your ideal client profile or client attraction profile person is Where they hang out with their common interests are go to that channel find what they're watching what they like
03:25.923 --> 03:34.230
[SPEAKER_06]: And then bring that in and watch it, blind, react to it, and give your honest opinions and honest reactions to what's going on.
03:34.791 --> 03:39.074
[SPEAKER_06]: And talk about how you would have done it differently or you support what they did.
03:39.595 --> 03:47.722
[SPEAKER_06]: Because then you become the credible validation behind the brand or whatever the theme is and whatever industry that you're in.
03:47.782 --> 03:54.968
[SPEAKER_06]: And that's how you can easily hack your way to becoming the best known of your industry.
03:54.948 --> 04:02.464
[SPEAKER_06]: And if you do that in a long form, it makes it so much simpler and there's even more to go see, then just clips on social media.
04:02.565 --> 04:04.770
[SPEAKER_07]: Going viral almost destroyed my small business.
04:05.110 --> 04:07.696
[SPEAKER_07]: I know that's kind of a crazy thing to say, but it's true.
04:08.037 --> 04:10.863
[SPEAKER_07]: Going viral's a small business has been my goal for a long time.
04:11.103 --> 04:15.032
[SPEAKER_07]: And while it was so exciting when it happened, it was the most stressful time of my life.
04:15.012 --> 04:20.460
[SPEAKER_07]: I was getting hundreds of orders every day and that I never happened before, so I had no idea how to keep up with it.
04:20.780 --> 04:22.743
[SPEAKER_07]: At that time, I didn't have any hired help.
04:22.964 --> 04:23.484
[SPEAKER_07]: It was just me.
04:23.705 --> 04:24.967
[SPEAKER_07]: So I literally did not sleep.
04:25.187 --> 04:29.153
[SPEAKER_07]: I spent every single hour of the day working so that I can get orders out as quickly as possible.
04:29.353 --> 04:36.784
[SPEAKER_07]: Thankfully, I had some amazing friends come over and help me pack orders, but my business is handmade, so I had to hand make every single piece that I sent out.
04:36.764 --> 04:40.490
[SPEAKER_07]: The stress from all this was really manifesting and I felt it physically every day.
04:40.610 --> 04:45.217
[SPEAKER_07]: And when I finally caught up and got all the orders out the door, I was completely exhausted and burnt out.
04:45.498 --> 04:47.781
[SPEAKER_07]: I didn't want to make anything for a long, long time.
04:48.202 --> 04:51.347
[SPEAKER_07]: But that wasn't really possible because of the holiday season was right around the corner.
04:51.487 --> 04:56.294
[SPEAKER_07]: So I kind of just had to push through my burnout and keep working and keep working until the year was over.
04:56.375 --> 04:59.920
[SPEAKER_07]: And that not only took a toll on my physical health, but my mental health as well.
04:59.900 --> 05:02.744
[SPEAKER_07]: Don't get me wrong, I really am so happy that I went viral.
05:02.804 --> 05:08.633
[SPEAKER_07]: I have so many more eyes on my art than I ever did, and I'm finally able to make a consistent income to help support my family.
05:08.653 --> 05:10.897
[SPEAKER_07]: And because of going viral, we got to get goose.
05:11.117 --> 05:14.562
[SPEAKER_07]: But all of that good also came with the expense of my own health and happiness.
05:14.822 --> 05:19.449
[SPEAKER_07]: So if you're an artist or small business, praying and wanting to go viral, I just hope you keep this in mind.
05:19.750 --> 05:24.557
[SPEAKER_07]: While it is such an amazing thing, it can also have so many negatives that go along with it.
05:24.638 --> 05:30.286
[SPEAKER_07]: Overall, my wish for you is to have a viral video, but also that you're prepared for the wild ride you're about to go on afterwards.
05:30.726 --> 05:40.139
[SPEAKER_06]: Okay, I'm a little confused, but like I totally get it because you need to make sure that you're scalable, which is a business thing, more than a marketing thing.
05:40.660 --> 05:43.504
[SPEAKER_06]: Are you willing, can you handle more clients?
05:43.564 --> 05:45.126
[SPEAKER_06]: Like, what would happen if this happens?
05:45.526 --> 05:47.389
[SPEAKER_06]: What was hard was,
05:47.369 --> 05:54.757
[SPEAKER_06]: that she had to hand-make all of this stuff and kudos to you for making all of that.
05:55.178 --> 05:56.019
[SPEAKER_06]: That's the trick.
05:56.119 --> 06:03.627
[SPEAKER_06]: She was sold on her being the soul backbone to everything that she makes.
06:04.168 --> 06:11.116
[SPEAKER_06]: And I'm imagining that this was just some side hustle that they were just trying to supplement a little more.
06:11.436 --> 06:15.621
[SPEAKER_06]: And of course they want to make all the sales, but they want to keep up with capacity.
06:15.601 --> 06:22.492
[SPEAKER_06]: So this can actually happen with marketing and with video content as well, and this has part one.
06:22.552 --> 06:24.074
[SPEAKER_06]: So there's a little more to this story.
06:24.115 --> 06:34.090
[SPEAKER_06]: It looks like, but I would say that this is that stress for an entrepreneur that was forced, and this was avalanche versus snowball.
06:34.211 --> 06:37.035
[SPEAKER_06]: I got to a point in my business where I was like,
06:37.015 --> 06:45.651
[SPEAKER_06]: Man, even if I put out ads, like what's stopping me from doing ads, and it was because I didn't, I was scared of all the business that I would get from it working.
06:46.572 --> 06:52.824
[SPEAKER_06]: And so that was a sign that I was not ready and I need to work on my systems.
06:53.205 --> 06:57.112
[SPEAKER_06]: I need to start scaling first and then I can be ready and go.
06:57.573 --> 07:01.099
[SPEAKER_06]: However, at the same time, you have the right to say no.
07:01.079 --> 07:07.914
[SPEAKER_06]: So, like, there's a little bit of some tenacity and just saying, hey, we're out of orders, instead of forcing yourself to go through it.
07:08.195 --> 07:16.152
[SPEAKER_06]: Now that you know that the demand is there, you just erase the price on what you're offering because you are...
07:16.132 --> 07:20.637
[SPEAKER_06]: proven to be more valuable now at this point, and then that could be a way to get through it.
07:20.697 --> 07:27.765
[SPEAKER_06]: She was really smart to bring in her friends, hopefully she, you know, bought them coffee or about pizza or something, like she did something with them because that was it.
07:27.785 --> 07:33.131
[SPEAKER_06]: Looks like it would be a huge help for her, but I think that was just on the packaging stuff.
07:33.151 --> 07:40.440
[SPEAKER_06]: So this is an interesting one here, and I hope that she's really going really well now.
07:40.520 --> 07:43.303
[SPEAKER_06]: This looks like this was from 2024.
07:43.283 --> 07:48.175
[SPEAKER_06]: and right now at the time of recording more October of 2025.
07:49.438 --> 08:01.967
[SPEAKER_06]: So this is given like about a year and a half and I hope that she's still posting content and trying to go viral again and keep her audience because that's so much leverage for her to always have so much
08:01.947 --> 08:10.612
[SPEAKER_06]: To give to her audience and to keep her business going and now she could easily hire someone else and train them how to do it the way that she does it.
08:11.093 --> 08:17.391
[SPEAKER_06]: It's more like scale Delgate elevate or if you want to be that soul artist
08:17.371 --> 08:20.615
[SPEAKER_06]: then you raise your price to match the demand.
08:21.396 --> 08:23.219
[SPEAKER_06]: And then what would you be willing to do it for?
08:23.339 --> 08:25.742
[SPEAKER_06]: So a lot of people, they pray for this.
08:26.023 --> 08:29.768
[SPEAKER_06]: And what I do like is that she was very honest with it.
08:30.148 --> 08:32.191
[SPEAKER_06]: And she did not just sugarcoat it.
08:32.231 --> 08:36.737
[SPEAKER_06]: She actually unshugred coated it and tried to show the raw side of things.
08:37.198 --> 08:37.618
[SPEAKER_06]: It worked.
08:38.219 --> 08:43.446
[SPEAKER_06]: What's funny is she went viral, but then made this video about the story of it to go even more viral.
08:43.426 --> 08:48.311
[SPEAKER_06]: and this just brings even more support and people start liking her.
08:48.351 --> 08:54.717
[SPEAKER_06]: So the fact that she made this video and posted it, I hope that these people start going and their lives are totally changed.
08:54.737 --> 08:59.201
[SPEAKER_06]: One one video made a huge difference in her whole business.
08:59.261 --> 09:01.303
[SPEAKER_02]: What do you say when somebody says this to expensive?
09:01.804 --> 09:02.845
[SPEAKER_02]: I just agree with them.
09:02.865 --> 09:11.593
[SPEAKER_02]: If you believe that your product is 10 times more valuable than what people are paying investing in, then your certainty is what is felt.
09:11.573 --> 09:12.815
[SPEAKER_02]: I totally get where you're coming from.
09:13.075 --> 09:14.177
[SPEAKER_02]: It is a serious commitment.
09:14.317 --> 09:18.143
[SPEAKER_02]: Our best clients understand this is an investment in their future.
09:18.183 --> 09:21.728
[SPEAKER_02]: But can I ask you a question if it was free, would you want to move forward?
09:22.329 --> 09:23.450
[SPEAKER_02]: Well, of course, it was free.
09:23.791 --> 09:24.372
[SPEAKER_02]: All right, perfect.
09:24.432 --> 09:27.797
[SPEAKER_02]: And what part of it do you feel you think is going to help you the most?
09:28.278 --> 09:29.920
[SPEAKER_02]: While this is in this.
09:29.900 --> 09:30.421
[SPEAKER_02]: perfect.
09:30.801 --> 09:38.691
[SPEAKER_02]: Then wouldn't you agree that if you want to overcome and you repeat back the things that they say they were dealing with, that sometimes we have to make investments ahead of the results that we want?
09:39.011 --> 09:41.514
[SPEAKER_02]: See, I think you don't believe in your price.
09:42.035 --> 09:48.763
[SPEAKER_02]: And because of that, you want to defend your price and you take an objection as a rejection of who you are, has nothing to do with you.
09:48.783 --> 09:52.708
[SPEAKER_02]: Most times it's not even the real objection, they're just too scared to make a decision.
09:52.908 --> 09:57.694
[SPEAKER_02]: Sales is holding somebody's hand, helping them cross a bridge, they're scared to cross.
09:58.154 --> 09:58.675
[SPEAKER_02]: That's it.
09:59.347 --> 10:00.008
[SPEAKER_06]: Man, that's awesome.
10:00.028 --> 10:01.069
[SPEAKER_06]: Dare my toes really good.
10:01.230 --> 10:12.005
[SPEAKER_06]: If you want to attract your ideal clients, then in these moments, you got to make them chase you a little bit more than you feel so desperate and then defend your price and everything.
10:12.285 --> 10:14.308
[SPEAKER_06]: It's just like, shrug your shoulders, man.
10:14.348 --> 10:16.251
[SPEAKER_06]: Be like, it's not for everyone.
10:16.331 --> 10:18.013
[SPEAKER_06]: If you can't do it, then...
10:17.993 --> 10:22.720
[SPEAKER_06]: I guess you won't get to your goal, but I really like the objection navigation here.
10:22.920 --> 10:37.101
[SPEAKER_06]: I've done that before, just because people tend to create more reasons than actual reasons, and so it can help you knock down some other reasonings to why they're not moving forward with your brand deal or whatever it is.
10:37.882 --> 10:38.803
[SPEAKER_06]: And
10:38.783 --> 10:44.872
[SPEAKER_06]: I've done the line before to several people where it's like, hey, if this was free, what do you do it?
10:45.793 --> 10:47.796
[SPEAKER_06]: And they're like, yes, I'm sure we could do it.
10:48.237 --> 10:49.839
[SPEAKER_06]: I'm sure we could find people to do it for us.
10:49.879 --> 10:51.842
[SPEAKER_06]: If we didn't have capacity, I'm like, oh, cool.
10:51.862 --> 11:00.555
[SPEAKER_06]: So you're telling me this is not a capacity thing, which earlier they said it was, this is actually a budget thing.
11:00.535 --> 11:01.817
[SPEAKER_06]: am I hearing that correctly?
11:01.957 --> 11:08.466
[SPEAKER_06]: Even if you're desperate, it's hard to be in that spot where you don't want to make a deal for them because then now what about your existing clients?
11:08.506 --> 11:09.267
[SPEAKER_06]: It's not fair to them.
11:09.647 --> 11:12.892
[SPEAKER_06]: Whatever deal you make, you need to be willing to make that deal with everybody.
11:13.372 --> 11:15.135
[SPEAKER_06]: And there is always a way to make an offer.
11:15.195 --> 11:18.479
[SPEAKER_06]: People can't refuse, but most of the time, if they're like, man, I can't afford that.
11:18.499 --> 11:19.540
[SPEAKER_06]: That's more than my mortgage.
11:19.580 --> 11:21.703
[SPEAKER_06]: It's like, oh, you're thinking like that still.
11:21.964 --> 11:24.227
[SPEAKER_06]: That's interesting to me because I've heard that before.
11:24.287 --> 11:25.969
[SPEAKER_06]: And it, it's just like,
11:25.949 --> 11:30.218
[SPEAKER_06]: Well, this isn't out of your personal pocket, like at least for what we sell.
11:30.820 --> 11:33.786
[SPEAKER_06]: It's like, this is a business expense, you've got to think differently.
11:33.827 --> 11:35.931
[SPEAKER_06]: But at the same time, you just kind of go, not for everyone.
11:36.172 --> 11:40.301
[SPEAKER_06]: I would definitely do everything that Darren Martell says if you really want to grow in sales and marketing.
11:40.662 --> 11:41.945
[SPEAKER_06]: He is phenomenal.
11:42.125 --> 11:43.047
[SPEAKER_06]: He's great.
11:43.027 --> 12:00.615
[SPEAKER_06]: and he came from a rough life and everything and then made his life a lot better and now he's helping give back and helping other people do that too and he's even find in some kids that are on the street and everything and then helping them become entrepreneurs to accomplish their dreams and that's really cool.
12:00.835 --> 12:06.243
[SPEAKER_04]: First viral marketing hack I'm seeing in Soritu, leave it to marketers to do cool things with a eye in a new platform.
12:06.484 --> 12:07.245
[SPEAKER_04]: Check this out.
12:07.225 --> 12:10.810
[SPEAKER_00]: I just wanted to share Synner to AI.
12:10.830 --> 12:14.796
[SPEAKER_00]: We're building a B2B platform that lets mid-sized companies train private language models on their own data in minutes.
12:14.816 --> 12:16.679
[SPEAKER_00]: Think chat GPT but with NDA's baked in.
12:16.699 --> 12:18.442
[SPEAKER_04]: Pattern Interrupt and it's finest.
12:18.462 --> 12:19.263
[SPEAKER_04]: I love marketers.
12:19.603 --> 12:21.025
[SPEAKER_04]: Of course I had to do one of myself.
12:21.045 --> 12:21.987
[SPEAKER_03]: Sorry everyone, quick interruption.
12:23.048 --> 12:23.990
[SPEAKER_03]: I promise this will be fast.
12:24.010 --> 12:26.794
[SPEAKER_03]: If you're thinking about automating anything with AI, your workflow is reports whatever.
12:27.054 --> 12:28.276
[SPEAKER_03]: Hatchwork's AI is who you talk to.
12:28.296 --> 12:29.658
[SPEAKER_03]: It's all they do and they make it super easy.
12:29.678 --> 12:30.740
[SPEAKER_03]: Seriously, just reach out to him.
12:30.760 --> 12:31.781
[SPEAKER_06]: It's too easy, yo.
12:31.801 --> 12:32.222
[SPEAKER_06]: That's good.
12:32.262 --> 12:33.604
[SPEAKER_06]: We have to do that tomorrow.
12:34.445 --> 12:35.326
[SPEAKER_06]: That's my reaction to this.
12:35.746 --> 12:36.787
[SPEAKER_06]: That's very creative.
12:37.028 --> 12:38.589
[SPEAKER_06]: That's a good way to use AI.
12:38.810 --> 12:53.225
[SPEAKER_06]: Actually, interjecting yourself into moments of things that have proven to show engagement and proven to show retention in the video and then you interrupt like right before whatever it is that's happening.
12:53.505 --> 13:02.595
[SPEAKER_06]: So like, you may now kiss the, and then you interrupt and then you just say, all right, just just once I can start the interrupt, but did you know that blah, blah, blah, blah, blah and then you get out?
13:02.710 --> 13:15.625
[SPEAKER_06]: And that'll be memorable and when you create memorable and sarcastic and funny things like that, then it's really good and creates this feeling and people are more receptive to that kind of stuff.
13:16.106 --> 13:16.807
[SPEAKER_06]: We like laughing.
13:16.847 --> 13:18.689
[SPEAKER_06]: Laughing is an emotion.
13:18.989 --> 13:26.458
[SPEAKER_06]: And so if you cost people to laugh through your brand while they're spending time on it, then they're going to remember that.
13:26.578 --> 13:28.060
[SPEAKER_01]: People watched
13:28.732 --> 13:32.219
[SPEAKER_01]: All day long, all night long, people were buying stuff for me.
13:32.239 --> 13:36.528
[SPEAKER_01]: Like, 3,000, 4,000, 5,000, 10,000, 20,000, 80,000 dollars a day.
13:37.269 --> 13:40.195
[SPEAKER_01]: People were buying stuff.
13:40.215 --> 13:40.757
[SPEAKER_01]: Depending on the day.
13:41.959 --> 13:45.065
[SPEAKER_01]: All day, whether I'm there or not, I'm at the golf course, people were buying stuff.
13:45.206 --> 13:46.909
[SPEAKER_01]: I meant to restaurant people were buying stuff from me.
13:47.429 --> 13:50.633
[SPEAKER_01]: I'm in bed, a sleep, I'm not even dreaming about work.
13:51.153 --> 14:09.015
[SPEAKER_01]: If you were buying stuff from me, might I want you to point, because I asked the question, what principles, what principles, can I apply, what principles can I execute on, that can perpetuate, letting people know, I have solved their problem, I've got a problem, this is the price.
14:08.995 --> 14:10.918
[SPEAKER_01]: What principles can I apply to that?
14:11.238 --> 14:13.701
[SPEAKER_06]: This is a clip and I don't know the full context.
14:14.262 --> 14:16.224
[SPEAKER_06]: My ring golden is amazing.
14:16.445 --> 14:17.086
[SPEAKER_06]: He's incredible.
14:18.027 --> 14:19.329
[SPEAKER_06]: Anything you run into from him.
14:19.909 --> 14:24.315
[SPEAKER_06]: But he does oftentimes have clips that feel a little incomplete just because Out of context.
14:24.776 --> 14:29.762
[SPEAKER_06]: So he's he driving awareness so that you can go back and watch the fuller thing.
14:30.123 --> 14:31.424
[SPEAKER_06]: And that's what you want to do.
14:31.485 --> 14:37.973
[SPEAKER_06]: But he speaks on a lot of things that
14:37.953 --> 14:43.661
[SPEAKER_06]: This one was more about he's flipped the script and he stopped going on the hunt for clients.
14:43.922 --> 14:49.610
[SPEAKER_06]: He's one of those guys that's a business coach and really good at what he does and he does so much more than that and he creates so much value for people.
14:49.971 --> 14:51.153
[SPEAKER_06]: He gets marketing.
14:51.193 --> 14:52.174
[SPEAKER_06]: He understands it.
14:52.495 --> 14:53.556
[SPEAKER_06]: He runs the place.
14:53.696 --> 14:58.443
[SPEAKER_06]: He's someone that's good to copy and someone that's good to learn from and to watch.
14:58.483 --> 15:00.226
[SPEAKER_06]: There's so much value in his clips.
15:00.506 --> 15:02.609
[SPEAKER_06]: There's so much value in his long form.
15:03.030 --> 15:04.332
[SPEAKER_06]: He's written some books.
15:04.312 --> 15:18.172
[SPEAKER_06]: So when you go, it turns into something even more, and I even know some people that have been trained by him in leadership, and I think he's usually around like the John Maxwell people and things like that.
15:18.272 --> 15:25.483
[SPEAKER_06]: So if you're into that, then definitely follow my own golden, he's really cool, and he also does Bible studies a lot too, and that's really cool.
15:25.523 --> 15:31.011
[SPEAKER_06]: So he brings like this faith aspect into business, and he's actually accomplished things too.
15:30.991 --> 15:46.232
[SPEAKER_06]: And so he's like someone that you can really listen to there's proof in the putty the thing to get out of most on this clip though Is the perceived value in the the likely outcome that people are actually looking for so you can learn to work backwards to create
15:46.212 --> 15:50.057
[SPEAKER_06]: customers and to create the solution that the customers are looking for.
15:50.638 --> 16:11.528
[SPEAKER_06]: What usually happens in business, which I even started this way, is like, you just go to something, you want to start it because you're the technician and you want to do that and you want to own a job and you don't want to report to a boss and then you start realizing, wait, I do everything and there's so much more of business than just doing the thing that I love doing, there's so much more to it than just video.
16:11.508 --> 16:13.411
[SPEAKER_06]: Then going out there and editing.
16:13.511 --> 16:14.613
[SPEAKER_06]: There's way more to it.
16:14.953 --> 16:31.980
[SPEAKER_06]: And one of the things was learning the language to speak at a level that other people can understand And that's what he's talking about here People care about the results and they care about the outcomes and they care about their dreams and they care about their vision and they care about where their company is going
16:31.960 --> 16:43.182
[SPEAKER_06]: How does your business or brand fit into that and get them their significantly closer that is equal to the ROI that they're paying for?
16:43.643 --> 16:47.370
[SPEAKER_06]: That's when people are happy buyers, and you don't want unhappy buyers.
16:47.485 --> 16:51.532
[SPEAKER_06]: it's better to not have a buyer at all than to have an unhappy buyer.
16:51.752 --> 17:06.878
[SPEAKER_06]: So then you start communicating things backwards and you think of the customers, you think of the clients, you think of the people that you're trying to serve, and then you move into what are their problems, what are their roadblocks, what are their obstacles that they run into that I can help them with.
17:06.858 --> 17:14.409
[SPEAKER_06]: and then you bring that out in them in conversation or in video and in marketing, then they feel like you're the solution to their problem.
17:14.590 --> 17:16.453
[SPEAKER_06]: And then they're more likely to buy from you.
17:16.513 --> 17:25.566
[SPEAKER_06]: And that's when he's talking about, hey, I do this in my sleep, you know, and he's set up really good systems, really good automations, really good people that run his business.
17:25.827 --> 17:27.950
[SPEAKER_06]: He makes offers that people can't refuse.
17:28.210 --> 17:33.979
[SPEAKER_06]: He's created so much value and he's really not just the best, but he's become the best known now.
17:33.959 --> 17:50.348
[SPEAKER_06]: for his industry and for what he does and so many people are running into him and getting so much value from that so now they're like wait if this is the value of his free thing what's it like to actually be there and then what's it like to actually be coached by him what would transform in my business
17:50.328 --> 17:54.595
[SPEAKER_06]: And then it starts painting this picture of like, man, I really want to talk to him.
17:55.136 --> 17:58.522
[SPEAKER_06]: I feel like he could really bring something to the table and help our business.
17:58.723 --> 17:59.865
[SPEAKER_06]: That's what he brings out.
18:00.105 --> 18:01.568
[SPEAKER_06]: And that's what he's talking about in that clip.
18:01.588 --> 18:04.573
[SPEAKER_06]: Which is brilliant and really good, and it's great for marketing.
18:04.833 --> 18:09.862
[SPEAKER_06]: Talking about too much of the one zeros and one zero and one one.
18:09.902 --> 18:14.310
[SPEAKER_06]: That's what I enjoy doing, but I can't do that.
18:14.290 --> 18:23.263
[SPEAKER_06]: I need to talk to other marketers, other video, film gurus if I'm going to communicate in that way and communicate that language.
18:23.583 --> 18:24.545
[SPEAKER_06]: But we're not here for that.
18:25.186 --> 18:29.672
[SPEAKER_06]: We're here to be solution driven creatives for businesses.
18:30.113 --> 18:32.316
[SPEAKER_06]: And so if we're going to do that, we know that.
18:32.296 --> 18:56.143
[SPEAKER_06]: local businesses are a target audience and future consultants to help them not just be the best but become the best known through video podcasting or YouTube channels and we really need to hone in on what are their pain points that we bring solutions for and can make an offer that they can't refuse because there's so much value that's given and it's understandable value.
18:56.613 --> 19:03.610
[SPEAKER_06]: Sometimes you can know your value and other people don't know it because you can't communicate it in the right way and into their language.
19:03.630 --> 19:11.630
[SPEAKER_06]: So once you can start doing that more, then it starts working out way better and that's exactly what a podcast does.
19:11.690 --> 19:13.575
[SPEAKER_06]: That's exactly what a YouTube channel does.
19:13.555 --> 19:38.989
[SPEAKER_06]: It helps with the educational side of things to help warm people up into the information, especially if it's like high information buyers They're going to do their research before they book with you to make sure that's a right fit for them and for you and then you need to have a conversation with them to convert them and everything But then you start getting so well known that now you're attracting the low informed buyers for your business and for your brand, which is amazing.
19:38.969 --> 19:54.042
[SPEAKER_06]: All right, and that's it for this week on more than BC iPodcasts we dove into several different kinds of content for businesses when it comes to your marketing plans and becoming the best known of your industry always remember to do the reps and keep on keeping on.