YouTube
Apple Podcasts
Spotify
Audible
S1E14 - If your podcast could change one life, would you start today?
Let’s do it together: https://jtvsuals.com
Join our FREE shared growing community for marketing and business growth & resources: https://jtvsuals.com/skool
----------
Most people start a podcast to “get views.” The smart ones use it to get clients.
In this episode, we break down how to turn your podcast into a lead magnet — from inviting guests who are your ideal clients to using video strategically, embedding tasteful offers, and creating content that compounds visibility.
We cover:
🎯 The “react content” formula that hacks the algorithm.
🎙 Why your podcast should be a lead magnet, not a hobby.
💡 How to invite potential clients as guests to build real connections.
🚀 Using short clips, transformation stories, and “hot content” to sell naturally.
📈 The rise of individualism marketing (why brands with personality win).
🧩 Turning a podcast into a sales system, not a side project.
Watch the full breakdown — and learn how to sponsor your own content like a pro.
----------
Want feedback on your content? Submit it for our “Keep, Tweak, or Yeet” segments.
Want to suggest content for us to blind react to? Let us know in the comments!
Share your story in the comments or let us know what you’d love to see in future episodes!
We’re business-solution-driven creatives helping you become the best-known, not just the best.
----------
Don’t forget to like, share, and subscribe for more insights into building your brand and reaching your audience authentically. We would be more than happy to answer any questions from the comments as well!
----------
Discover your new favorite local Kansas City Podcast:
https://network.jtvsuals.com
----------
Support this Podcast & Access Exclusive Content
https://jtvsuals.com/supportmmi
----------
Become a Sponsor!
https://jtvsuals.com/sponsor
-- Sponsored Links --
JT VSUALS Podcast Network: Book a quick call to get started with premium podcast production and management like the one you are watching!
https://jtvsuals.com/quickcall
Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI
Use Opus to clip your podcasts: 30% off the first month of a Pro Plan
https://opus.pro/jt30
Have humans make your clips and post for you
https://jtvsuals.com/solutions/product/68d45a143e775a778d50afa8/?variant=68d45b4c776c4cb3b8b1c2f7
-- Podcasting Gear and Resources --
$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)
Behringer XM8500 https://amzn.to/4fsKsQt
Fantastic Mic! High Quality:
Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt
Shure MV7X (more affordable) https://amzn.to/3SC462k
Shure MV7+ (USB C + XLR. It could possible to plug directly into phone) https://amzn.to/46z068P
Most affordable XLR Recorder:
Zoom PodTrak P4 https://amzn.to/3SDqAAj
Fantastic Audio Recorder:
RØDECaster Pro II https://amzn.to/3WIhZh0
Apps for recording:
Rode Capture (can record front and back camera simultaneously)
https://rode.com/en-us/apps/rode-capture
For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.
If you want someone to handle everything for you, hire JT VSUALS. See membership plans: https://go.jtvsuals.com
#podcasting #contentcreation #branding #videoproduction #marketingstrategy #authenticmarketing #smallbusinessgrowth #jtvsuals #podcast2025 #contentmachine
It's spelled JT VSUALS but pronounced JT Visuals because there's more than meets the "I"
Support this podcast at — https://redcircle.com/more-than-meets-the-i/exclusive-content
Transcript
WEBVTT
00:00.031 --> 00:05.780
[SPEAKER_01]: Do you ever feel like a plastic bag drifting through the wind wanting to start again?
00:05.821 --> 00:12.972
[SPEAKER_01]: Do you ever feel feel so paper thin like a house of cards one blow from cave an end?
00:13.373 --> 00:19.763
[SPEAKER_01]: Do you ever feel already very deep six feet under screams but no one seems to hear a thing?
00:20.084 --> 00:22.428
[SPEAKER_01]: Do you know that there's still a chance for you?
00:22.768 --> 00:25.633
[SPEAKER_01]: Because there's a spark in you.
00:25.613 --> 00:32.323
[SPEAKER_01]: You just got to ignite the light and let it shine just own the night like the 4th of July.
00:32.383 --> 00:35.308
[SPEAKER_01]: Because baby, you're a future podcaster.
00:35.608 --> 00:46.305
[SPEAKER_00]: Let's go!
00:50.791 --> 01:05.556
[SPEAKER_01]: Yo, what's up everybody, welcome back to another episode of more than meets the iPodcast, where we talk about what's behind a person, a practice, or a product, especially when it comes to marketing, because we are business solution-driven creatives.
01:05.937 --> 01:11.466
[SPEAKER_01]: So welcome to JT visuals without the
01:11.446 --> 01:15.834
[SPEAKER_01]: Hey, start in, but what if you didn't have to hunt for your next client?
01:16.115 --> 01:30.581
[SPEAKER_01]: What if there's a way that you can spend less than 3 hours per month, even as a busy entrepreneur and start attracting your ideal clients, so that they come to you, rather than you, have to always go to them.
01:30.882 --> 01:34.348
[SPEAKER_01]: You could be the best of your industry, but we want to make you,
01:34.328 --> 01:35.330
[SPEAKER_01]: the best known.
01:35.590 --> 01:53.805
[SPEAKER_01]: And you can get started on this for free on our website go to jtvisuals.com and look for our ideal client profile generator we've trained AI to come up with who you should reach out to and who you need to become to be that go to expert of your industry.
01:53.785 --> 01:55.488
[SPEAKER_01]: So what are you waiting for?
01:55.608 --> 02:04.866
[SPEAKER_01]: Go to JT Visuals.com, the JTVS UALS.com, JTVS UALS.com, and get started today.
02:05.387 --> 02:09.094
[SPEAKER_01]: Today we're also talking about not wasting other people's time.
02:09.074 --> 02:16.161
[SPEAKER_01]: So when it comes to talking on video, it can be a little pretty difficult and daunting task at times and it's hard to come up with what to do.
02:16.442 --> 02:18.604
[SPEAKER_01]: But what if you could come up with something in two words?
02:18.764 --> 02:20.766
[SPEAKER_01]: Well, we already covered this react content.
02:21.147 --> 02:37.984
[SPEAKER_01]: So continuing to do that is actually a great strategy because it builds on what other people already doing and what has been proven that audiences enjoy and you're interjecting showing up on the algorithm and you're hacking your
02:37.964 --> 02:40.347
[SPEAKER_01]: So, when you do that, it's amazing.
02:40.467 --> 02:45.374
[SPEAKER_01]: However, if you do that in context of a podcast where it's audio only, it can be very difficult.
02:45.795 --> 02:47.317
[SPEAKER_01]: So, how do you level up on that?
02:47.678 --> 02:53.706
[SPEAKER_01]: Well, you look for content that has audio, driven content, so that it's entertaining for your audience.
02:54.147 --> 02:59.894
[SPEAKER_01]: So, one of the best commodities for a podcast is actually to treat it as your lead magnet.
03:00.215 --> 03:07.465
[SPEAKER_01]: So, you want to bring in people who are guests that will help your show or help your business.
03:07.445 --> 03:23.277
[SPEAKER_01]: When you're doing a video podcast by inviting a potential customer to be guest on your podcast, you're creating this experience and it's memorable and you spend a detailed amount of time yats on camera, but at the same time you're having a really great meeting with a camera rolling.
03:23.257 --> 03:24.738
[SPEAKER_01]: So there's two birds, one stone.
03:25.119 --> 03:27.661
[SPEAKER_01]: Also, they're really going to remember it when they remember it.
03:27.681 --> 03:28.421
[SPEAKER_01]: They're thinking of you.
03:28.562 --> 03:31.464
[SPEAKER_01]: They're sharing with their friends, which grows your audience as well.
03:31.884 --> 03:37.730
[SPEAKER_01]: And if they don't book with you, then they will at least track their audience, which is another potential customer.
03:38.090 --> 03:40.372
[SPEAKER_01]: So you keep bringing that on and keep going and keep going.
03:40.732 --> 03:53.263
[SPEAKER_01]: But if you get someone that's like a medium lead or maybe like hot lead, and then you invite them to do a free guest appearance on your podcast right after your podcast, you could make an offer.
03:53.243 --> 04:02.623
[SPEAKER_01]: and then in that podcast experience that offer is more valid depending on how they did on the podcast and how they felt about it.
04:02.883 --> 04:10.780
[SPEAKER_01]: And you could also have another follow-up for that after you've already pushed out clips and tagged them and everything because
04:10.760 --> 04:14.668
[SPEAKER_01]: There is a lot more when it's a video podcast.
04:14.888 --> 04:24.428
[SPEAKER_01]: There's a lot of times that we've had guests as podcasters and they've been agest on other podcasts, but this is the first time that they've been on a video podcast.
04:24.448 --> 04:30.220
[SPEAKER_01]: So they're going to see and experience the benefits of that because they're going to be on social media.
04:30.200 --> 04:37.287
[SPEAKER_01]: and on some of the shows that we produce, we've seen more than a million hits from guests on podcast.
04:37.588 --> 04:47.899
[SPEAKER_01]: So they're getting so much value that it's okay if you treat it for free that you're treating it as a sales opportunity or you can use it as a way to bring more value for your listeners.
04:48.059 --> 04:53.905
[SPEAKER_01]: Hopefully it's somewhat of both because you don't want to just push things and then learn that your audience doesn't like it.
04:54.145 --> 04:59.751
[SPEAKER_01]: Another way to like go about that is to start thinking
04:59.731 --> 05:12.851
[SPEAKER_01]: other people watching, and there's this trend that's happening, we're realizing in this very high content world that every business owner consumes content now.
05:13.151 --> 05:17.638
[SPEAKER_01]: They've always done it, but it's more in the past than in the form of books.
05:17.618 --> 05:23.089
[SPEAKER_01]: and now it's more and more and more business owners and leaders are listening to podcasts as well.
05:23.430 --> 05:29.302
[SPEAKER_01]: So if they learn that there's a local podcast and they become a guest on there, then that's going to draw a lot of attention.
05:29.603 --> 05:35.796
[SPEAKER_01]: Or if they start their own podcast, they can use it as sales opportunity to bring in people.
05:35.776 --> 05:42.429
[SPEAKER_01]: and to give value back to the customers, but the trend that I'm seeing is individualism within a business.
05:42.870 --> 05:52.570
[SPEAKER_01]: So it's no longer just, I'm only B2B, I should only speak business language, but it's more building an audience around common interest.
05:52.550 --> 05:55.175
[SPEAKER_01]: and building an audience around personality.
05:55.315 --> 05:56.958
[SPEAKER_01]: I love humor, so I love throwing in jokes.
05:57.179 --> 06:00.164
[SPEAKER_01]: So if people like my personality, they're like the personality of the business.
06:00.244 --> 06:01.166
[SPEAKER_01]: It's a good reflection of that.
06:01.607 --> 06:05.875
[SPEAKER_01]: If they like the energy, then it's a good reflection of how the business is gonna make them feel.
06:06.275 --> 06:06.957
[SPEAKER_01]: That's branding.
06:07.738 --> 06:10.423
[SPEAKER_01]: So it's a really good way to establish
06:10.403 --> 06:13.912
[SPEAKER_01]: solid, solid, solid branding for your company.
06:13.933 --> 06:19.127
[SPEAKER_01]: Remember that branding is more on the side of like how people feel when they interact with you.
06:19.508 --> 06:25.965
[SPEAKER_01]: Brandings more, the core set up the foundation and then marketing's the messaging behind that of.
06:25.945 --> 06:28.027
[SPEAKER_01]: what are you doing to get them?
06:28.047 --> 06:31.890
[SPEAKER_01]: What are you doing to go into the market so that they can become a customer?
06:31.930 --> 06:41.179
[SPEAKER_01]: That's marketing and sales is more of it's kind of similar but it's more on the in-person thing and receiving calls and then converting based on calls.
06:41.819 --> 06:51.028
[SPEAKER_01]: Always marketing should push more sales or marketing should push direct to consumer which is still sales but you don't need like a sales person in that sense.
06:51.048 --> 06:52.089
[SPEAKER_01]: You just need a sales system.
06:52.429 --> 06:55.952
[SPEAKER_01]: So that's all of like what a podcast
06:55.932 --> 06:57.454
[SPEAKER_01]: It's individualism time.
06:58.195 --> 07:01.599
[SPEAKER_01]: That means we get to start thinking about client attraction profiles.
07:02.120 --> 07:04.062
[SPEAKER_01]: What is it on the people that we're trying to reach?
07:04.443 --> 07:07.847
[SPEAKER_01]: What kind of interests are they interested in?
07:08.288 --> 07:11.692
[SPEAKER_01]: And can we create a community around those interests?
07:11.712 --> 07:19.321
[SPEAKER_01]: Because if we created a community around those interests, then they go and see that, oh yeah, I would also like to do the thing that your business does.
07:19.622 --> 07:23.847
[SPEAKER_01]: If you're a service industry, or if you're a product, or if you're a med spa,
07:23.827 --> 07:34.560
[SPEAKER_01]: and you create all this personality and people become a fan of your show and help with their own skincare routine even if they don't buy directly from you or they're across the world.
07:34.941 --> 07:46.375
[SPEAKER_01]: Eventually, they come around, they're like, man, there's something in their mind of what would it be like if I was to go to their salon, if I was to go to their med spa or whatever it is, and that's what it is.
07:46.355 --> 07:47.297
[SPEAKER_01]: with a podcast.
07:47.517 --> 07:50.502
[SPEAKER_01]: But it gets more impressive, the more numbers that come in.
07:50.943 --> 07:57.414
[SPEAKER_01]: So the more numbers they see if the buzz around it, they feel like they're going to get left behind and there's that fear of missing out.
07:57.434 --> 07:58.215
[SPEAKER_01]: The starts to happen.
07:58.295 --> 08:05.427
[SPEAKER_01]: So basically what you want to do is not that you want to create a fear of missing out, but you want to create an alternate.
08:05.407 --> 08:13.777
[SPEAKER_01]: of hey we're going to do the best we can that you're going to feel like you miss out because you're not on board with it that's just being super high quality.
08:14.178 --> 08:19.785
[SPEAKER_01]: So you don't do it to create fear you do it to help other people at the best of your ability.
08:20.085 --> 08:28.596
[SPEAKER_01]: You could also treat a podcast to bring on new customers in the way of like they've just booked.
08:28.576 --> 08:33.903
[SPEAKER_01]: So go in and document their journey by bringing them on a podcast.
08:33.923 --> 08:36.247
[SPEAKER_01]: Caleb Hammer is a financial advisor.
08:36.307 --> 08:47.282
[SPEAKER_01]: Well, he has a financial coaching firm and his podcast has become a great success and he loves doing it to the point where he's just doing it for fun now because they make enough money.
08:47.542 --> 08:52.149
[SPEAKER_01]: Their business is exploding and just anybody and everybody wants to be on the podcast.
08:52.169 --> 08:54.031
[SPEAKER_01]: He gets the most ridiculous people to show up to.
08:54.051 --> 08:56.194
[SPEAKER_01]: All right, at least the ones that I see trending.
08:56.635 --> 08:58.077
[SPEAKER_01]: But those people,
08:58.057 --> 09:04.510
[SPEAKER_01]: When he brings them on the podcast, they go through screening process and fill out a form and they're a new client.
09:05.031 --> 09:10.783
[SPEAKER_01]: When they film, you don't have to wait for the success, document the journey as you go.
09:11.484 --> 09:19.761
[SPEAKER_01]: And if anything, you just answered a lot of questions that other potential customers are asking because that's what that first new customer is thinking.
09:19.741 --> 09:21.663
[SPEAKER_01]: and they're going to help communicate that for you.
09:21.883 --> 09:26.668
[SPEAKER_01]: And then if there is a huge transformation, you know, there's a lot of factors that go into this.
09:26.688 --> 09:28.449
[SPEAKER_01]: Sometimes it's not your product at all.
09:28.569 --> 09:33.414
[SPEAKER_01]: Sometimes it's actually just their circumstances or whatever happens that causes them to stop.
09:34.034 --> 09:35.596
[SPEAKER_01]: And then you don't see the whole thing.
09:35.636 --> 09:38.579
[SPEAKER_01]: Well, you could just leave it at the first thing.
09:38.639 --> 09:43.704
[SPEAKER_01]: And you got their audience because that's amplifying the word of mouth from their reach.
09:44.044 --> 09:46.146
[SPEAKER_01]: So it would be a hey mom, look, I was on a podcast.
09:46.166 --> 09:48.448
[SPEAKER_01]: I don't know about Caleb Hammer's style,
09:48.428 --> 09:50.892
[SPEAKER_01]: That's a little more, I don't know if people go around.
09:50.912 --> 09:53.816
[SPEAKER_01]: Hey, I was on this or not, unless it was a ended up being a good one.
09:54.096 --> 09:57.040
[SPEAKER_01]: And so you want to treat the podcast like that.
09:57.261 --> 10:00.966
[SPEAKER_01]: And if you do have that transformation story, then you can bring them on as a follow-up.
10:01.487 --> 10:07.055
[SPEAKER_01]: And you could also milk that by creating a medium form video to combine it.
10:07.556 --> 10:09.498
[SPEAKER_01]: Like, hey, I was doing this and then here's this.
10:10.039 --> 10:13.064
[SPEAKER_01]: Or a short form, like I went from this to this.
10:13.484 --> 10:14.706
[SPEAKER_01]: Here's the follow-up episode.
10:14.686 --> 10:28.748
[SPEAKER_01]: So, a podcast can do a lot more if you integrate it more into your business, and I'm seeing this trend as well for a business when it comes to a podcast or a YouTube channel is the highest question when first starting is when can I monetize?
10:29.529 --> 10:31.432
[SPEAKER_01]: But actually that's the wrong question.
10:31.752 --> 10:34.416
[SPEAKER_01]: You don't want to ask when can I monetize and get paid by YouTube.
10:34.617 --> 10:39.985
[SPEAKER_01]: That is something that's flashing and it's cool and we like to say that eventually down the road you could
10:39.965 --> 10:48.053
[SPEAKER_01]: have a whole other stream of income from social media platforms, TikTok pays for that YouTube pays for that, but that's not the primary thing.
10:48.413 --> 10:53.778
[SPEAKER_01]: Sell your business, sell your service, sell what you do in the podcast.
10:54.219 --> 10:55.660
[SPEAKER_01]: That's how you monetize it quick.
10:55.680 --> 11:00.264
[SPEAKER_01]: To use a video podcast or a YouTube channel correctly, that's what you need to do.
11:00.505 --> 11:04.168
[SPEAKER_01]: The thing is though, you don't get on a podcast just to say what you want.
11:04.549 --> 11:06.090
[SPEAKER_01]: You gotta say,
11:06.070 --> 11:11.398
[SPEAKER_01]: what will actually help the audience and try to drive engagement and that's where bringing on guests is really good too.
11:11.678 --> 11:18.509
[SPEAKER_01]: But you also need to make sure that you're adding so much value to your customers or listeners in the podcast itself.
11:18.789 --> 11:22.695
[SPEAKER_01]: In order to do that, you got to create entertainment.
11:22.675 --> 11:27.282
[SPEAKER_01]: or value or education, that's worth it to the listeners.
11:27.602 --> 11:29.345
[SPEAKER_01]: That's worth it for them to get all the way through.
11:29.745 --> 11:40.701
[SPEAKER_01]: And that's where I like throwing in the react content or throwing in some entertainment or throwing in some jokes or something to keep the retention and so that it's easy to listen to.
11:40.681 --> 11:49.495
[SPEAKER_01]: However, when you do that, you might find yourself being more about someone else than communicating your actual brand message and add.
11:49.916 --> 11:57.087
[SPEAKER_01]: So what's a way that you can still get your message across and not seem so overbranded or seem so over.
11:57.067 --> 12:05.923
[SPEAKER_01]: Advertisey if that's a word and the best way to do that is to run the show how it's supposed to be run But then just interrupt with your ad.
12:06.363 --> 12:16.341
[SPEAKER_01]: Oh, hey guys I don't normally do this, but by the way we have our own podcast production here in Kansas City if you're in the area We would love to have you in your business
12:16.321 --> 12:19.626
[SPEAKER_01]: represented here on our podcast and shoot your own show.
12:19.986 --> 12:21.408
[SPEAKER_01]: Boom doesn't have to be very long.
12:21.949 --> 12:24.372
[SPEAKER_01]: In fact, sometimes you call this hot content.
12:24.853 --> 12:29.680
[SPEAKER_01]: So you start with the hook and then you get to the O, which is outcome and then you go to transformation.
12:30.220 --> 12:39.173
[SPEAKER_01]: After the O, after you show the outcome, do a teaser ad, like a quick 10 seconds of, hey, by the way, I have a seminar thing coming up.
12:39.153 --> 12:39.995
[SPEAKER_01]: we have some tickets.
12:40.256 --> 12:51.688
[SPEAKER_01]: I'll tell you more about that later and then you move on to the transformation and you talk about the transformation but then you get to another point within the transformation talk that you show the full ad and that's another method.
12:51.808 --> 12:55.137
[SPEAKER_01]: So you can create hot content or you can
12:55.117 --> 13:04.271
[SPEAKER_01]: continue and do like within the first 90 seconds or you can do a pre roll of little interruptions for ads within your podcast or YouTube channel of your own thing.
13:04.451 --> 13:16.669
[SPEAKER_01]: So you can create some of super value that can turn people into super leads or you bring on your customer that's new and document the journey and they become testimonial.
13:17.172 --> 13:28.746
[SPEAKER_01]: or you can run your show how you normally run it, however you want the show to go, like it's a talk show, or whatever it is, and then you just have interruptions of what you have to offer.
13:29.066 --> 13:38.177
[SPEAKER_01]: So that way if you have a run ads or let's say like one video is super interesting, people will still hear about you and your business while actually watching another piece of content.
13:38.618 --> 13:40.660
[SPEAKER_01]: Sponsor your own content.
13:41.181 --> 13:46.487
[SPEAKER_01]: Make sure to include that and have that every time and don't wait till the very end to do it.
13:46.467 --> 13:48.393
[SPEAKER_01]: Interrupt and just throw it in there.
13:48.433 --> 13:49.776
[SPEAKER_01]: There's tasteful ways to do it.
13:50.198 --> 13:58.722
[SPEAKER_01]: And if you had like a three to four time a month episode for a podcast, you could easily divide that up.
13:59.343 --> 14:19.900
[SPEAKER_01]: and then separate it so that there's variety within your podcast so you can do one that's more on the common interest like a book club for entrepreneurs or something like that and then go through that or you can do it where you bring on that new customer and talk about their journey or go back to some older customers too maybe you do have the satisfying stories
14:19.880 --> 14:20.421
[SPEAKER_01]: from them.
14:20.801 --> 14:23.103
[SPEAKER_01]: That is the best way to amplify word of mouth.
14:23.143 --> 14:26.567
[SPEAKER_01]: If you've seen word of mouth working, do it that way and it really amplifies it.
14:26.927 --> 14:35.636
[SPEAKER_01]: And you can also do it where you invite potential customers to be a guest to share their story within that common interest.
14:35.656 --> 14:36.877
[SPEAKER_01]: Common interest is the game.
14:37.178 --> 14:39.119
[SPEAKER_01]: Brands don't attract brands.
14:39.600 --> 14:40.461
[SPEAKER_01]: Who what?
14:40.941 --> 14:41.302
[SPEAKER_01]: Hold on.
14:41.502 --> 14:41.742
[SPEAKER_01]: What?
14:42.303 --> 14:43.184
[SPEAKER_01]: We're B to B though.
14:43.244 --> 14:44.605
[SPEAKER_01]: We're business to business.
14:44.737 --> 14:51.088
[SPEAKER_01]: Yeah, it's a person in a business who attracts another person in the business to do business together.
14:51.970 --> 14:52.812
[SPEAKER_01]: That's what happens.
14:53.593 --> 14:57.640
[SPEAKER_01]: So it comes back to individualism to another individual.
14:57.861 --> 15:00.265
[SPEAKER_01]: These individuals, what are they having common?
15:00.245 --> 15:12.790
[SPEAKER_01]: Well, they both like chess, so maybe those common people who like chess are also really good at long care for some reason, make the podcast about that or make the show about that and also divert because of individualism.
15:12.850 --> 15:15.475
[SPEAKER_01]: So divide it up and choose all of it.
15:15.595 --> 15:20.004
[SPEAKER_01]: It's and the answer is and it's not or let's not do I do this or this.
15:20.084 --> 15:21.527
[SPEAKER_01]: It's like do both.
15:21.507 --> 15:24.110
[SPEAKER_01]: And how do you really know until you actually try it?
15:24.310 --> 15:28.434
[SPEAKER_01]: You can always add more frequency and add more output.
15:28.834 --> 15:29.955
[SPEAKER_01]: Volumes the name of the game.
15:30.175 --> 15:32.698
[SPEAKER_01]: It doesn't matter about how many subscribers anymore.
15:33.078 --> 15:34.760
[SPEAKER_01]: That's just a flashing number nowadays.
15:35.240 --> 15:39.264
[SPEAKER_01]: That's just a way to like study someone and go, oh, are they influential or not?
15:39.865 --> 15:43.128
[SPEAKER_01]: So once you cross a certain threshold, it doesn't even matter anymore.
15:43.308 --> 15:48.173
[SPEAKER_01]: It's a vanity number, and it looks cool, and it does like add some credibility.
15:48.406 --> 15:49.969
[SPEAKER_01]: But what would you rather have?
15:50.009 --> 15:53.376
[SPEAKER_01]: Millions of views on your individual pieces of content?
15:54.277 --> 15:56.562
[SPEAKER_01]: Or a million followers with like 200 views each.
15:57.023 --> 15:57.864
[SPEAKER_01]: That's what it's about.
15:57.904 --> 15:59.026
[SPEAKER_01]: That's the name of the game.
15:59.407 --> 16:02.433
[SPEAKER_01]: So keep creating the individual piece of content and make it really well.
16:03.034 --> 16:05.359
[SPEAKER_01]: And then the rest will fall into place.
16:06.060 --> 16:09.807
[SPEAKER_01]: Actually, I can see within maybe 10 years or more
16:09.787 --> 16:12.352
[SPEAKER_01]: Followers is just not really a thing anymore.
16:12.652 --> 16:33.111
[SPEAKER_01]: It's just going to be what you're interested in because that's what keep people on the platform It knows that hey, you talk about cameras all the time So I'm gonna show you more content that people may it about cameras and we're gonna feed it to a hundred people and they feed that video to the first 100 people and then that hundred people didn't like the video So they're not gonna send it out anymore on the algorithm
16:33.091 --> 16:39.180
[SPEAKER_01]: But if you make good content about cameras, then it'll feed it out to that first hundred and it's good.
16:39.761 --> 16:42.045
[SPEAKER_01]: And they saw that more people staying on the platform for that.
16:42.065 --> 16:43.407
[SPEAKER_01]: So then you're going to feed it to the next group.
16:43.427 --> 16:44.829
[SPEAKER_01]: Well, the next one thousand people.
16:45.249 --> 16:47.172
[SPEAKER_01]: Oh, there's one thousand people like it.
16:47.493 --> 16:48.915
[SPEAKER_01]: So I think this is something massive.
16:48.935 --> 16:53.061
[SPEAKER_01]: We could send out and it goes to 10,000 people and then it pushes out to 100,000.
16:53.101 --> 16:55.605
[SPEAKER_01]: Then it pushes out to even more.
16:55.585 --> 17:00.632
[SPEAKER_01]: and depending on the interaction and comments of what keeps people on the platform, that's how the algorithm works.
17:00.892 --> 17:03.235
[SPEAKER_01]: So it doesn't matter about the subscribers.
17:03.616 --> 17:04.537
[SPEAKER_01]: That's what's exciting.
17:05.058 --> 17:05.919
[SPEAKER_01]: Anybody can do it.
17:06.239 --> 17:08.803
[SPEAKER_01]: But what about those direct sales?
17:09.443 --> 17:15.872
[SPEAKER_01]: And what about those who want to go longer form and watch those and really engage at a higher level?
17:15.852 --> 17:22.768
[SPEAKER_01]: those are the kind of people that are going to become your fan over the interest and communicate through it and then they're going to eventually want to buy from you.
17:22.949 --> 17:24.212
[SPEAKER_01]: And there you have it for this week.
17:24.613 --> 17:31.549
[SPEAKER_01]: It's been more about individualism and if you have a business and you advertise to another business, who's the one that sees that?
17:31.529 --> 17:32.631
[SPEAKER_01]: that's what you got to think of.
17:33.171 --> 17:34.894
[SPEAKER_01]: Go deeper, figure out the who.
17:35.315 --> 17:42.826
[SPEAKER_01]: I hope that's really encouraging to you guys and give you some ideas and if you do want to start a podcast and you're in the Kansas City area, we'd love to help you.
17:43.187 --> 17:51.259
[SPEAKER_01]: Even if you're not in the Kansas City area, we can still help run the full play by consulting with you and then we can put you on our editing social media plan.
17:51.239 --> 17:57.006
[SPEAKER_01]: and we can get things set up remotely and then make sure you're good to go and then we can run the rest of the play.
17:57.106 --> 17:59.249
[SPEAKER_01]: So actually we're not just brick and mortar.
17:59.349 --> 18:01.191
[SPEAKER_01]: We can serve anybody anywhere.
18:01.251 --> 18:03.494
[SPEAKER_01]: Thank you so much for listening and making it this far.
18:03.955 --> 18:04.816
[SPEAKER_01]: Really appreciate it.
18:05.276 --> 18:11.304
[SPEAKER_01]: Would love for you to go and join our school community, shared with the entrepreneur experience podcast without further do.
18:11.324 --> 18:14.007
[SPEAKER_01]: I want to encourage you to keep on keeping on.
00:00.031 --> 00:05.780
[SPEAKER_01]: Do you ever feel like a plastic bag drifting through the wind wanting to start again?
00:05.821 --> 00:12.972
[SPEAKER_01]: Do you ever feel feel so paper thin like a house of cards one blow from cave an end?
00:13.373 --> 00:19.763
[SPEAKER_01]: Do you ever feel already very deep six feet under screams but no one seems to hear a thing?
00:20.084 --> 00:22.428
[SPEAKER_01]: Do you know that there's still a chance for you?
00:22.768 --> 00:25.633
[SPEAKER_01]: Because there's a spark in you.
00:25.613 --> 00:32.323
[SPEAKER_01]: You just got to ignite the light and let it shine just own the night like the 4th of July.
00:32.383 --> 00:35.308
[SPEAKER_01]: Because baby, you're a future podcaster.
00:35.608 --> 00:46.305
[SPEAKER_00]: Let's go!
00:50.791 --> 01:05.556
[SPEAKER_01]: Yo, what's up everybody, welcome back to another episode of more than meets the iPodcast, where we talk about what's behind a person, a practice, or a product, especially when it comes to marketing, because we are business solution-driven creatives.
01:05.937 --> 01:11.466
[SPEAKER_01]: So welcome to JT visuals without the
01:11.446 --> 01:15.834
[SPEAKER_01]: Hey, start in, but what if you didn't have to hunt for your next client?
01:16.115 --> 01:30.581
[SPEAKER_01]: What if there's a way that you can spend less than 3 hours per month, even as a busy entrepreneur and start attracting your ideal clients, so that they come to you, rather than you, have to always go to them.
01:30.882 --> 01:34.348
[SPEAKER_01]: You could be the best of your industry, but we want to make you,
01:34.328 --> 01:35.330
[SPEAKER_01]: the best known.
01:35.590 --> 01:53.805
[SPEAKER_01]: And you can get started on this for free on our website go to jtvisuals.com and look for our ideal client profile generator we've trained AI to come up with who you should reach out to and who you need to become to be that go to expert of your industry.
01:53.785 --> 01:55.488
[SPEAKER_01]: So what are you waiting for?
01:55.608 --> 02:04.866
[SPEAKER_01]: Go to JT Visuals.com, the JTVS UALS.com, JTVS UALS.com, and get started today.
02:05.387 --> 02:09.094
[SPEAKER_01]: Today we're also talking about not wasting other people's time.
02:09.074 --> 02:16.161
[SPEAKER_01]: So when it comes to talking on video, it can be a little pretty difficult and daunting task at times and it's hard to come up with what to do.
02:16.442 --> 02:18.604
[SPEAKER_01]: But what if you could come up with something in two words?
02:18.764 --> 02:20.766
[SPEAKER_01]: Well, we already covered this react content.
02:21.147 --> 02:37.984
[SPEAKER_01]: So continuing to do that is actually a great strategy because it builds on what other people already doing and what has been proven that audiences enjoy and you're interjecting showing up on the algorithm and you're hacking your
02:37.964 --> 02:40.347
[SPEAKER_01]: So, when you do that, it's amazing.
02:40.467 --> 02:45.374
[SPEAKER_01]: However, if you do that in context of a podcast where it's audio only, it can be very difficult.
02:45.795 --> 02:47.317
[SPEAKER_01]: So, how do you level up on that?
02:47.678 --> 02:53.706
[SPEAKER_01]: Well, you look for content that has audio, driven content, so that it's entertaining for your audience.
02:54.147 --> 02:59.894
[SPEAKER_01]: So, one of the best commodities for a podcast is actually to treat it as your lead magnet.
03:00.215 --> 03:07.465
[SPEAKER_01]: So, you want to bring in people who are guests that will help your show or help your business.
03:07.445 --> 03:23.277
[SPEAKER_01]: When you're doing a video podcast by inviting a potential customer to be guest on your podcast, you're creating this experience and it's memorable and you spend a detailed amount of time yats on camera, but at the same time you're having a really great meeting with a camera rolling.
03:23.257 --> 03:24.738
[SPEAKER_01]: So there's two birds, one stone.
03:25.119 --> 03:27.661
[SPEAKER_01]: Also, they're really going to remember it when they remember it.
03:27.681 --> 03:28.421
[SPEAKER_01]: They're thinking of you.
03:28.562 --> 03:31.464
[SPEAKER_01]: They're sharing with their friends, which grows your audience as well.
03:31.884 --> 03:37.730
[SPEAKER_01]: And if they don't book with you, then they will at least track their audience, which is another potential customer.
03:38.090 --> 03:40.372
[SPEAKER_01]: So you keep bringing that on and keep going and keep going.
03:40.732 --> 03:53.263
[SPEAKER_01]: But if you get someone that's like a medium lead or maybe like hot lead, and then you invite them to do a free guest appearance on your podcast right after your podcast, you could make an offer.
03:53.243 --> 04:02.623
[SPEAKER_01]: and then in that podcast experience that offer is more valid depending on how they did on the podcast and how they felt about it.
04:02.883 --> 04:10.780
[SPEAKER_01]: And you could also have another follow-up for that after you've already pushed out clips and tagged them and everything because
04:10.760 --> 04:14.668
[SPEAKER_01]: There is a lot more when it's a video podcast.
04:14.888 --> 04:24.428
[SPEAKER_01]: There's a lot of times that we've had guests as podcasters and they've been agest on other podcasts, but this is the first time that they've been on a video podcast.
04:24.448 --> 04:30.220
[SPEAKER_01]: So they're going to see and experience the benefits of that because they're going to be on social media.
04:30.200 --> 04:37.287
[SPEAKER_01]: and on some of the shows that we produce, we've seen more than a million hits from guests on podcast.
04:37.588 --> 04:47.899
[SPEAKER_01]: So they're getting so much value that it's okay if you treat it for free that you're treating it as a sales opportunity or you can use it as a way to bring more value for your listeners.
04:48.059 --> 04:53.905
[SPEAKER_01]: Hopefully it's somewhat of both because you don't want to just push things and then learn that your audience doesn't like it.
04:54.145 --> 04:59.751
[SPEAKER_01]: Another way to like go about that is to start thinking
04:59.731 --> 05:12.851
[SPEAKER_01]: other people watching, and there's this trend that's happening, we're realizing in this very high content world that every business owner consumes content now.
05:13.151 --> 05:17.638
[SPEAKER_01]: They've always done it, but it's more in the past than in the form of books.
05:17.618 --> 05:23.089
[SPEAKER_01]: and now it's more and more and more business owners and leaders are listening to podcasts as well.
05:23.430 --> 05:29.302
[SPEAKER_01]: So if they learn that there's a local podcast and they become a guest on there, then that's going to draw a lot of attention.
05:29.603 --> 05:35.796
[SPEAKER_01]: Or if they start their own podcast, they can use it as sales opportunity to bring in people.
05:35.776 --> 05:42.429
[SPEAKER_01]: and to give value back to the customers, but the trend that I'm seeing is individualism within a business.
05:42.870 --> 05:52.570
[SPEAKER_01]: So it's no longer just, I'm only B2B, I should only speak business language, but it's more building an audience around common interest.
05:52.550 --> 05:55.175
[SPEAKER_01]: and building an audience around personality.
05:55.315 --> 05:56.958
[SPEAKER_01]: I love humor, so I love throwing in jokes.
05:57.179 --> 06:00.164
[SPEAKER_01]: So if people like my personality, they're like the personality of the business.
06:00.244 --> 06:01.166
[SPEAKER_01]: It's a good reflection of that.
06:01.607 --> 06:05.875
[SPEAKER_01]: If they like the energy, then it's a good reflection of how the business is gonna make them feel.
06:06.275 --> 06:06.957
[SPEAKER_01]: That's branding.
06:07.738 --> 06:10.423
[SPEAKER_01]: So it's a really good way to establish
06:10.403 --> 06:13.912
[SPEAKER_01]: solid, solid, solid branding for your company.
06:13.933 --> 06:19.127
[SPEAKER_01]: Remember that branding is more on the side of like how people feel when they interact with you.
06:19.508 --> 06:25.965
[SPEAKER_01]: Brandings more, the core set up the foundation and then marketing's the messaging behind that of.
06:25.945 --> 06:28.027
[SPEAKER_01]: what are you doing to get them?
06:28.047 --> 06:31.890
[SPEAKER_01]: What are you doing to go into the market so that they can become a customer?
06:31.930 --> 06:41.179
[SPEAKER_01]: That's marketing and sales is more of it's kind of similar but it's more on the in-person thing and receiving calls and then converting based on calls.
06:41.819 --> 06:51.028
[SPEAKER_01]: Always marketing should push more sales or marketing should push direct to consumer which is still sales but you don't need like a sales person in that sense.
06:51.048 --> 06:52.089
[SPEAKER_01]: You just need a sales system.
06:52.429 --> 06:55.952
[SPEAKER_01]: So that's all of like what a podcast
06:55.932 --> 06:57.454
[SPEAKER_01]: It's individualism time.
06:58.195 --> 07:01.599
[SPEAKER_01]: That means we get to start thinking about client attraction profiles.
07:02.120 --> 07:04.062
[SPEAKER_01]: What is it on the people that we're trying to reach?
07:04.443 --> 07:07.847
[SPEAKER_01]: What kind of interests are they interested in?
07:08.288 --> 07:11.692
[SPEAKER_01]: And can we create a community around those interests?
07:11.712 --> 07:19.321
[SPEAKER_01]: Because if we created a community around those interests, then they go and see that, oh yeah, I would also like to do the thing that your business does.
07:19.622 --> 07:23.847
[SPEAKER_01]: If you're a service industry, or if you're a product, or if you're a med spa,
07:23.827 --> 07:34.560
[SPEAKER_01]: and you create all this personality and people become a fan of your show and help with their own skincare routine even if they don't buy directly from you or they're across the world.
07:34.941 --> 07:46.375
[SPEAKER_01]: Eventually, they come around, they're like, man, there's something in their mind of what would it be like if I was to go to their salon, if I was to go to their med spa or whatever it is, and that's what it is.
07:46.355 --> 07:47.297
[SPEAKER_01]: with a podcast.
07:47.517 --> 07:50.502
[SPEAKER_01]: But it gets more impressive, the more numbers that come in.
07:50.943 --> 07:57.414
[SPEAKER_01]: So the more numbers they see if the buzz around it, they feel like they're going to get left behind and there's that fear of missing out.
07:57.434 --> 07:58.215
[SPEAKER_01]: The starts to happen.
07:58.295 --> 08:05.427
[SPEAKER_01]: So basically what you want to do is not that you want to create a fear of missing out, but you want to create an alternate.
08:05.407 --> 08:13.777
[SPEAKER_01]: of hey we're going to do the best we can that you're going to feel like you miss out because you're not on board with it that's just being super high quality.
08:14.178 --> 08:19.785
[SPEAKER_01]: So you don't do it to create fear you do it to help other people at the best of your ability.
08:20.085 --> 08:28.596
[SPEAKER_01]: You could also treat a podcast to bring on new customers in the way of like they've just booked.
08:28.576 --> 08:33.903
[SPEAKER_01]: So go in and document their journey by bringing them on a podcast.
08:33.923 --> 08:36.247
[SPEAKER_01]: Caleb Hammer is a financial advisor.
08:36.307 --> 08:47.282
[SPEAKER_01]: Well, he has a financial coaching firm and his podcast has become a great success and he loves doing it to the point where he's just doing it for fun now because they make enough money.
08:47.542 --> 08:52.149
[SPEAKER_01]: Their business is exploding and just anybody and everybody wants to be on the podcast.
08:52.169 --> 08:54.031
[SPEAKER_01]: He gets the most ridiculous people to show up to.
08:54.051 --> 08:56.194
[SPEAKER_01]: All right, at least the ones that I see trending.
08:56.635 --> 08:58.077
[SPEAKER_01]: But those people,
08:58.057 --> 09:04.510
[SPEAKER_01]: When he brings them on the podcast, they go through screening process and fill out a form and they're a new client.
09:05.031 --> 09:10.783
[SPEAKER_01]: When they film, you don't have to wait for the success, document the journey as you go.
09:11.484 --> 09:19.761
[SPEAKER_01]: And if anything, you just answered a lot of questions that other potential customers are asking because that's what that first new customer is thinking.
09:19.741 --> 09:21.663
[SPEAKER_01]: and they're going to help communicate that for you.
09:21.883 --> 09:26.668
[SPEAKER_01]: And then if there is a huge transformation, you know, there's a lot of factors that go into this.
09:26.688 --> 09:28.449
[SPEAKER_01]: Sometimes it's not your product at all.
09:28.569 --> 09:33.414
[SPEAKER_01]: Sometimes it's actually just their circumstances or whatever happens that causes them to stop.
09:34.034 --> 09:35.596
[SPEAKER_01]: And then you don't see the whole thing.
09:35.636 --> 09:38.579
[SPEAKER_01]: Well, you could just leave it at the first thing.
09:38.639 --> 09:43.704
[SPEAKER_01]: And you got their audience because that's amplifying the word of mouth from their reach.
09:44.044 --> 09:46.146
[SPEAKER_01]: So it would be a hey mom, look, I was on a podcast.
09:46.166 --> 09:48.448
[SPEAKER_01]: I don't know about Caleb Hammer's style,
09:48.428 --> 09:50.892
[SPEAKER_01]: That's a little more, I don't know if people go around.
09:50.912 --> 09:53.816
[SPEAKER_01]: Hey, I was on this or not, unless it was a ended up being a good one.
09:54.096 --> 09:57.040
[SPEAKER_01]: And so you want to treat the podcast like that.
09:57.261 --> 10:00.966
[SPEAKER_01]: And if you do have that transformation story, then you can bring them on as a follow-up.
10:01.487 --> 10:07.055
[SPEAKER_01]: And you could also milk that by creating a medium form video to combine it.
10:07.556 --> 10:09.498
[SPEAKER_01]: Like, hey, I was doing this and then here's this.
10:10.039 --> 10:13.064
[SPEAKER_01]: Or a short form, like I went from this to this.
10:13.484 --> 10:14.706
[SPEAKER_01]: Here's the follow-up episode.
10:14.686 --> 10:28.748
[SPEAKER_01]: So, a podcast can do a lot more if you integrate it more into your business, and I'm seeing this trend as well for a business when it comes to a podcast or a YouTube channel is the highest question when first starting is when can I monetize?
10:29.529 --> 10:31.432
[SPEAKER_01]: But actually that's the wrong question.
10:31.752 --> 10:34.416
[SPEAKER_01]: You don't want to ask when can I monetize and get paid by YouTube.
10:34.617 --> 10:39.985
[SPEAKER_01]: That is something that's flashing and it's cool and we like to say that eventually down the road you could
10:39.965 --> 10:48.053
[SPEAKER_01]: have a whole other stream of income from social media platforms, TikTok pays for that YouTube pays for that, but that's not the primary thing.
10:48.413 --> 10:53.778
[SPEAKER_01]: Sell your business, sell your service, sell what you do in the podcast.
10:54.219 --> 10:55.660
[SPEAKER_01]: That's how you monetize it quick.
10:55.680 --> 11:00.264
[SPEAKER_01]: To use a video podcast or a YouTube channel correctly, that's what you need to do.
11:00.505 --> 11:04.168
[SPEAKER_01]: The thing is though, you don't get on a podcast just to say what you want.
11:04.549 --> 11:06.090
[SPEAKER_01]: You gotta say,
11:06.070 --> 11:11.398
[SPEAKER_01]: what will actually help the audience and try to drive engagement and that's where bringing on guests is really good too.
11:11.678 --> 11:18.509
[SPEAKER_01]: But you also need to make sure that you're adding so much value to your customers or listeners in the podcast itself.
11:18.789 --> 11:22.695
[SPEAKER_01]: In order to do that, you got to create entertainment.
11:22.675 --> 11:27.282
[SPEAKER_01]: or value or education, that's worth it to the listeners.
11:27.602 --> 11:29.345
[SPEAKER_01]: That's worth it for them to get all the way through.
11:29.745 --> 11:40.701
[SPEAKER_01]: And that's where I like throwing in the react content or throwing in some entertainment or throwing in some jokes or something to keep the retention and so that it's easy to listen to.
11:40.681 --> 11:49.495
[SPEAKER_01]: However, when you do that, you might find yourself being more about someone else than communicating your actual brand message and add.
11:49.916 --> 11:57.087
[SPEAKER_01]: So what's a way that you can still get your message across and not seem so overbranded or seem so over.
11:57.067 --> 12:05.923
[SPEAKER_01]: Advertisey if that's a word and the best way to do that is to run the show how it's supposed to be run But then just interrupt with your ad.
12:06.363 --> 12:16.341
[SPEAKER_01]: Oh, hey guys I don't normally do this, but by the way we have our own podcast production here in Kansas City if you're in the area We would love to have you in your business
12:16.321 --> 12:19.626
[SPEAKER_01]: represented here on our podcast and shoot your own show.
12:19.986 --> 12:21.408
[SPEAKER_01]: Boom doesn't have to be very long.
12:21.949 --> 12:24.372
[SPEAKER_01]: In fact, sometimes you call this hot content.
12:24.853 --> 12:29.680
[SPEAKER_01]: So you start with the hook and then you get to the O, which is outcome and then you go to transformation.
12:30.220 --> 12:39.173
[SPEAKER_01]: After the O, after you show the outcome, do a teaser ad, like a quick 10 seconds of, hey, by the way, I have a seminar thing coming up.
12:39.153 --> 12:39.995
[SPEAKER_01]: we have some tickets.
12:40.256 --> 12:51.688
[SPEAKER_01]: I'll tell you more about that later and then you move on to the transformation and you talk about the transformation but then you get to another point within the transformation talk that you show the full ad and that's another method.
12:51.808 --> 12:55.137
[SPEAKER_01]: So you can create hot content or you can
12:55.117 --> 13:04.271
[SPEAKER_01]: continue and do like within the first 90 seconds or you can do a pre roll of little interruptions for ads within your podcast or YouTube channel of your own thing.
13:04.451 --> 13:16.669
[SPEAKER_01]: So you can create some of super value that can turn people into super leads or you bring on your customer that's new and document the journey and they become testimonial.
13:17.172 --> 13:28.746
[SPEAKER_01]: or you can run your show how you normally run it, however you want the show to go, like it's a talk show, or whatever it is, and then you just have interruptions of what you have to offer.
13:29.066 --> 13:38.177
[SPEAKER_01]: So that way if you have a run ads or let's say like one video is super interesting, people will still hear about you and your business while actually watching another piece of content.
13:38.618 --> 13:40.660
[SPEAKER_01]: Sponsor your own content.
13:41.181 --> 13:46.487
[SPEAKER_01]: Make sure to include that and have that every time and don't wait till the very end to do it.
13:46.467 --> 13:48.393
[SPEAKER_01]: Interrupt and just throw it in there.
13:48.433 --> 13:49.776
[SPEAKER_01]: There's tasteful ways to do it.
13:50.198 --> 13:58.722
[SPEAKER_01]: And if you had like a three to four time a month episode for a podcast, you could easily divide that up.
13:59.343 --> 14:19.900
[SPEAKER_01]: and then separate it so that there's variety within your podcast so you can do one that's more on the common interest like a book club for entrepreneurs or something like that and then go through that or you can do it where you bring on that new customer and talk about their journey or go back to some older customers too maybe you do have the satisfying stories
14:19.880 --> 14:20.421
[SPEAKER_01]: from them.
14:20.801 --> 14:23.103
[SPEAKER_01]: That is the best way to amplify word of mouth.
14:23.143 --> 14:26.567
[SPEAKER_01]: If you've seen word of mouth working, do it that way and it really amplifies it.
14:26.927 --> 14:35.636
[SPEAKER_01]: And you can also do it where you invite potential customers to be a guest to share their story within that common interest.
14:35.656 --> 14:36.877
[SPEAKER_01]: Common interest is the game.
14:37.178 --> 14:39.119
[SPEAKER_01]: Brands don't attract brands.
14:39.600 --> 14:40.461
[SPEAKER_01]: Who what?
14:40.941 --> 14:41.302
[SPEAKER_01]: Hold on.
14:41.502 --> 14:41.742
[SPEAKER_01]: What?
14:42.303 --> 14:43.184
[SPEAKER_01]: We're B to B though.
14:43.244 --> 14:44.605
[SPEAKER_01]: We're business to business.
14:44.737 --> 14:51.088
[SPEAKER_01]: Yeah, it's a person in a business who attracts another person in the business to do business together.
14:51.970 --> 14:52.812
[SPEAKER_01]: That's what happens.
14:53.593 --> 14:57.640
[SPEAKER_01]: So it comes back to individualism to another individual.
14:57.861 --> 15:00.265
[SPEAKER_01]: These individuals, what are they having common?
15:00.245 --> 15:12.790
[SPEAKER_01]: Well, they both like chess, so maybe those common people who like chess are also really good at long care for some reason, make the podcast about that or make the show about that and also divert because of individualism.
15:12.850 --> 15:15.475
[SPEAKER_01]: So divide it up and choose all of it.
15:15.595 --> 15:20.004
[SPEAKER_01]: It's and the answer is and it's not or let's not do I do this or this.
15:20.084 --> 15:21.527
[SPEAKER_01]: It's like do both.
15:21.507 --> 15:24.110
[SPEAKER_01]: And how do you really know until you actually try it?
15:24.310 --> 15:28.434
[SPEAKER_01]: You can always add more frequency and add more output.
15:28.834 --> 15:29.955
[SPEAKER_01]: Volumes the name of the game.
15:30.175 --> 15:32.698
[SPEAKER_01]: It doesn't matter about how many subscribers anymore.
15:33.078 --> 15:34.760
[SPEAKER_01]: That's just a flashing number nowadays.
15:35.240 --> 15:39.264
[SPEAKER_01]: That's just a way to like study someone and go, oh, are they influential or not?
15:39.865 --> 15:43.128
[SPEAKER_01]: So once you cross a certain threshold, it doesn't even matter anymore.
15:43.308 --> 15:48.173
[SPEAKER_01]: It's a vanity number, and it looks cool, and it does like add some credibility.
15:48.406 --> 15:49.969
[SPEAKER_01]: But what would you rather have?
15:50.009 --> 15:53.376
[SPEAKER_01]: Millions of views on your individual pieces of content?
15:54.277 --> 15:56.562
[SPEAKER_01]: Or a million followers with like 200 views each.
15:57.023 --> 15:57.864
[SPEAKER_01]: That's what it's about.
15:57.904 --> 15:59.026
[SPEAKER_01]: That's the name of the game.
15:59.407 --> 16:02.433
[SPEAKER_01]: So keep creating the individual piece of content and make it really well.
16:03.034 --> 16:05.359
[SPEAKER_01]: And then the rest will fall into place.
16:06.060 --> 16:09.807
[SPEAKER_01]: Actually, I can see within maybe 10 years or more
16:09.787 --> 16:12.352
[SPEAKER_01]: Followers is just not really a thing anymore.
16:12.652 --> 16:33.111
[SPEAKER_01]: It's just going to be what you're interested in because that's what keep people on the platform It knows that hey, you talk about cameras all the time So I'm gonna show you more content that people may it about cameras and we're gonna feed it to a hundred people and they feed that video to the first 100 people and then that hundred people didn't like the video So they're not gonna send it out anymore on the algorithm
16:33.091 --> 16:39.180
[SPEAKER_01]: But if you make good content about cameras, then it'll feed it out to that first hundred and it's good.
16:39.761 --> 16:42.045
[SPEAKER_01]: And they saw that more people staying on the platform for that.
16:42.065 --> 16:43.407
[SPEAKER_01]: So then you're going to feed it to the next group.
16:43.427 --> 16:44.829
[SPEAKER_01]: Well, the next one thousand people.
16:45.249 --> 16:47.172
[SPEAKER_01]: Oh, there's one thousand people like it.
16:47.493 --> 16:48.915
[SPEAKER_01]: So I think this is something massive.
16:48.935 --> 16:53.061
[SPEAKER_01]: We could send out and it goes to 10,000 people and then it pushes out to 100,000.
16:53.101 --> 16:55.605
[SPEAKER_01]: Then it pushes out to even more.
16:55.585 --> 17:00.632
[SPEAKER_01]: and depending on the interaction and comments of what keeps people on the platform, that's how the algorithm works.
17:00.892 --> 17:03.235
[SPEAKER_01]: So it doesn't matter about the subscribers.
17:03.616 --> 17:04.537
[SPEAKER_01]: That's what's exciting.
17:05.058 --> 17:05.919
[SPEAKER_01]: Anybody can do it.
17:06.239 --> 17:08.803
[SPEAKER_01]: But what about those direct sales?
17:09.443 --> 17:15.872
[SPEAKER_01]: And what about those who want to go longer form and watch those and really engage at a higher level?
17:15.852 --> 17:22.768
[SPEAKER_01]: those are the kind of people that are going to become your fan over the interest and communicate through it and then they're going to eventually want to buy from you.
17:22.949 --> 17:24.212
[SPEAKER_01]: And there you have it for this week.
17:24.613 --> 17:31.549
[SPEAKER_01]: It's been more about individualism and if you have a business and you advertise to another business, who's the one that sees that?
17:31.529 --> 17:32.631
[SPEAKER_01]: that's what you got to think of.
17:33.171 --> 17:34.894
[SPEAKER_01]: Go deeper, figure out the who.
17:35.315 --> 17:42.826
[SPEAKER_01]: I hope that's really encouraging to you guys and give you some ideas and if you do want to start a podcast and you're in the Kansas City area, we'd love to help you.
17:43.187 --> 17:51.259
[SPEAKER_01]: Even if you're not in the Kansas City area, we can still help run the full play by consulting with you and then we can put you on our editing social media plan.
17:51.239 --> 17:57.006
[SPEAKER_01]: and we can get things set up remotely and then make sure you're good to go and then we can run the rest of the play.
17:57.106 --> 17:59.249
[SPEAKER_01]: So actually we're not just brick and mortar.
17:59.349 --> 18:01.191
[SPEAKER_01]: We can serve anybody anywhere.
18:01.251 --> 18:03.494
[SPEAKER_01]: Thank you so much for listening and making it this far.
18:03.955 --> 18:04.816
[SPEAKER_01]: Really appreciate it.
18:05.276 --> 18:11.304
[SPEAKER_01]: Would love for you to go and join our school community, shared with the entrepreneur experience podcast without further do.
18:11.324 --> 18:14.007
[SPEAKER_01]: I want to encourage you to keep on keeping on.