How to Start a Podcast in 2026: The Long Game for Business & Nonprofits

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[SPEAKER_00]: I'm gonna be completely honest with you.

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[SPEAKER_00]: Have just a very genuine off-the-cuff conversation about how you may not need to hire us.

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[SPEAKER_00]: Yo, what's up everybody, welcome back to another episode of the more than meets the eye podcast, where we talk about what's behind a person, a practice, or the product, especially when it comes to marketing and branding because we are business solution-driven creatives.

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[SPEAKER_00]: I'm Jared Taylor.

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[SPEAKER_00]: I've got my coffee, and I want to welcome you to JT visuals, and that's without the eye, because there's more than meets the eye.

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[SPEAKER_00]: Okay, jump and straight into everything we just need to talk.

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[SPEAKER_00]: I'm going to be completely honest with you, and have just a very genuine off-the-cuff conversation about how you

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[SPEAKER_00]: may not need to hire us, so let's jump straight into it because the first thing we usually look for is what's your goal?

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[SPEAKER_00]: What are you looking to accomplish?

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[SPEAKER_00]: What's your desired outcome?

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[SPEAKER_00]: And we got to figure that out for your business and for what you expect from a podcast show.

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[SPEAKER_00]: We're going to have a podcast.

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[SPEAKER_00]: this podcast is about podcasts.

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[SPEAKER_00]: Hey, start it in a row, but what if you didn't have to hunt for your next client?

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[SPEAKER_00]: What if there's a way that you can spend less than three hours per month, even as a busy entrepreneur, and start attracting your ideal clients so that they come to you rather than you have to always go to them.

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[SPEAKER_00]: You could be the best of your industry, but we want to make you,

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[SPEAKER_00]: the best known.

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[SPEAKER_00]: And you can get started on this for free on our website go to jtvisuals.com and look for our ideal client profile generator we've trained AI to come up with who you should reach out to and who you need to become to be that go to expert of your industry.

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[SPEAKER_00]: and city.

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[SPEAKER_00]: So what are you waiting for?

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[SPEAKER_00]: Go to JT Visuals.com, the JTVS UALS.com, JTVS UALS.com and get started today.

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[SPEAKER_00]: We're teaching you how to do it yourself to not hire us because if you can do it right without the struggle, then awesome you win and we all win.

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[SPEAKER_00]: Right off the bat.

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[SPEAKER_00]: To start a podcast, there's a million questions I have in my head.

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[SPEAKER_00]: And so that's where I love to help is to navigate through that and ask questions.

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[SPEAKER_00]: However, if you're doing this yourself, you have to answer those questions yourself.

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[SPEAKER_00]: And I would advise to ask Ted JPT and Google and YouTube and find a bunch of other really great videos about how to start a podcast.

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[SPEAKER_00]: you're going to hit a point where that kind of overwhelms you and you're going to have to choose whether you want to continue to push through that because you think it's worth it or to pivot and get someone to help you.

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[SPEAKER_00]: I would be happy to help you through this if you wanted to pay for a one time consultation to get it all set up.

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[SPEAKER_00]: But in order to start your own podcast,

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[SPEAKER_00]: First, you should probably listen to our last podcast episode.

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[SPEAKER_00]: I think it was the last one or the second, I think it was the episode 15 or something like that, where we're talking about how to put legs on your podcast to make sure that it can sustain itself.

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[SPEAKER_00]: And that's more in the business talk.

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[SPEAKER_00]: On this one, we're talking about more of the technical things that if you were to not hire us, these are the things you would have to do.

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[SPEAKER_00]: So, what you need to do to start your own podcast is first come up with a name.

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[SPEAKER_00]: And when you come up with that name, make sure it aligns with where you're going.

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[SPEAKER_00]: I do actually recommend personal branding.

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[SPEAKER_00]: However, maybe you got to decide if you want to scale it.

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[SPEAKER_00]: and make it so it's not all about just you and you can work on your personal brand as a separate brand and I do recommend that it's something simple to search or to find that's not crowded with a bunch of other options.

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[SPEAKER_00]: For example, for some reason, when you search on Spotify podcast, the entrepreneur experience podcast, which is one of the ones we do, it actually does

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[SPEAKER_00]: And there's a lot of theories and reasons why and we read several articles on that.

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[SPEAKER_00]: But it comes up very well on Apple.

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[SPEAKER_00]: And that's because we searched Apple first.

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[SPEAKER_00]: But I would advise that you search all of them, make sure that doesn't already exist.

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[SPEAKER_00]: So there's no competition to win someone's searching up your podcast.

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[SPEAKER_00]: What happens and can they find you easy?

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[SPEAKER_00]: Because when you go around and speak and say, hey, yeah, we got more than me see iPodcast and it's spelled with the I.

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[SPEAKER_00]: instead of eye because we want to look at the story what's behind something that's memorable and people don't always remember a URL or a link when it's just in person or through video or they heard it somewhere.

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[SPEAKER_00]: And so they're going to want to go and search up more than meets the eye.

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[SPEAKER_00]: And that one actually does come up pretty well.

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[SPEAKER_00]: On the major platforms, it's going to be apple podcasts.

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[SPEAKER_00]: It's going to be Spotify.

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[SPEAKER_00]: And those are the ones to really dive into and focus on.

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[SPEAKER_00]: However, you're going to want to put it on all of them.

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[SPEAKER_00]: And hopefully we can get to that today.

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[SPEAKER_00]: We're just going to have a casual conversation.

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[SPEAKER_00]: See how far we can get with the time that we have.

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[SPEAKER_00]: If you want more, leave a comment and I'll answer any of those questions.

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[SPEAKER_00]: And we can just continue this journey on how you can start a podcast in 2026.

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[SPEAKER_00]: So you can set it up for that.

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[SPEAKER_00]: So we have several people who have considered podcasts and what I'm going to do when we go and talk with them is figure out why they decided they think a podcast would help them not to be like, oh, well, shouldn't I just say yes?

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[SPEAKER_00]: Because that's what we do.

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[SPEAKER_00]: Well, actually, I want to make sure it can truly help with what they're trying to do.

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[SPEAKER_00]: So you got to answer that.

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[SPEAKER_00]: If you're trying to start a podcast, you got to answer why.

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[SPEAKER_00]: and you really need to answer why would people listen to this podcast?

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[SPEAKER_00]: That's a big deal.

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[SPEAKER_00]: Now also, something I completely disagree with like, do not hire us if you are trying to do a podcast for this reason.

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[SPEAKER_00]: And this reason is to be famous.

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[SPEAKER_00]: Don't hire us if you just want to go viral and be famous because we're in it for a longer game and true life change and actual business and solutions that actually help people.

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[SPEAKER_00]: When you start a podcast,

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[SPEAKER_00]: It's a free platform that people can go on and listen and it's very competitive compared to other noise.

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[SPEAKER_00]: So if you pick a niche, you can find a really niche group and appealed to them, but what are you going to talk about?

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[SPEAKER_00]: Because if you talk about everything that...

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[SPEAKER_00]: has to do with sales and your business and it's not reaching your ideal listener or the person that you're trying to impact them.

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[SPEAKER_00]: What's the point?

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[SPEAKER_00]: So you don't do it because you're creator and you want to get creator rewards and you want to go viral on TikTok and you want to make money from TikTok.

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[SPEAKER_00]: If you're in it for creator stuff and those people are really good at what

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[SPEAKER_00]: TikTok and they get really good at it or they're on YouTube and they want to just be a YouTuber cool those people are really good at it but if you start a podcast just because of that and you don't already have that community built or the reason why they should even listen to your podcast it's not gonna stand it's not gonna be very good and people will see right through it or you could actually find success in it

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[SPEAKER_00]: but you find out that it was for all the wrong reasons and what do you do then?

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[SPEAKER_00]: It gets very difficult there and we stay away from that because we really, really value other businesses and solutions and how they help people, even nonprofits too, we really love nonprofits because awareness can bring so much to the table, to the podcast table.

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[SPEAKER_00]: And then when people run into it, social media becomes the outreach for that and then they can really

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[SPEAKER_00]: change their lives or be impacted or motivated to take action that then changes their life.

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[SPEAKER_00]: So the podcast is like the setup.

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[SPEAKER_00]: If you've, you know, I've coached volleyball.

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[SPEAKER_00]: It's kind of like bumps set and spike.

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[SPEAKER_00]: A podcast is actually more like a bump.

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[SPEAKER_00]: And then there's a set in that social media.

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[SPEAKER_00]: And then the spike is how you do and how you run your business or nonprofit.

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[SPEAKER_00]: Just to put that

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[SPEAKER_00]: podcasts and a lot of people haven't thought of it at all and the best way I can say is like to draw a parallel of like Joe Rogan.

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[SPEAKER_00]: So if you watch the Joe Rogan audio experience then you truly know what a podcast is about.

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[SPEAKER_00]: However, most of you guys are not in your head saying yes I know who Joe Rogan in the podcast is and I know that he does a podcast and he brings guests.

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[SPEAKER_00]: But most of you have actually found it all on social media, and you haven't listened to more than three episodes of a full podcast.

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[SPEAKER_00]: And that is a good reason to have a podcast is when you really need more social media content.

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[SPEAKER_00]: When your pipeline is empty, it's difficult.

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[SPEAKER_00]: You're in the grind and people are telling you, you need to post more, you need to post more.

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[SPEAKER_00]: We didn't know about this.

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[SPEAKER_00]: If only I knew about this, or if you're in person, people are interesting.

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[SPEAKER_00]: I wanna hear you speak more, or things like that.

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[SPEAKER_00]: If you hear that, then posting on social media is gonna be really good for you.

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[SPEAKER_00]: And doing a podcast, like in the beginning stages, even just to get it out there to fulfill your social media,

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[SPEAKER_00]: is brilliant.

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[SPEAKER_00]: Once you kind of like develop lakes for your podcast and why and where you want to go, if you're a believer, truly pray about it too, and then film your own content.

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[SPEAKER_00]: So don't ask the question, do not ask the question, what camera do I buy?

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[SPEAKER_00]: Stop asking that.

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[SPEAKER_00]: If you're going to do it yourself, you're probably doing it because you want to keep it cheap or you want to keep it affordable.

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[SPEAKER_00]: And if that is the case, use what you already have to accomplish that goal.

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[SPEAKER_00]: So that's why I say use your phone.

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[SPEAKER_00]: And one of the best ways to start your podcast is to use just the road capture app and buy microphones for it.

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[SPEAKER_00]: or even better actually is to just set up your phone and selfie mode and if you know you're only doing it for social media clips in general then it doesn't matter if it's horizontal or vertical.

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[SPEAKER_00]: Set it up get a little desk tripod and if you're close to your phone you don't need a mic.

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[SPEAKER_00]: This will do pretty good.

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[SPEAKER_00]: and you can clean up audio pretty good as well.

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[SPEAKER_00]: If you want to bring on more people, that's when you've got to move the phone farther away, and then that's where the audio has to come in.

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[SPEAKER_00]: And so when you move your phone away, it gets quieter because the mic on the phone is farther away.

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[SPEAKER_00]: Therefore, you need a mic that's close while the visuals can stay far away.

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[SPEAKER_00]: If you're big into video at all, this probably sounds so basic, but if you're not, then this may be the first time you've heard it explain like this.

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[SPEAKER_00]: And so it starts getting more complex the more people you add to it.

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[SPEAKER_00]: If it's just you, you can do it and you can start and better yet, you can also start on Zoom.

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[SPEAKER_00]: Even though I'm not a fan of that, it still could be better if you wanted to start on Zoom.

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[SPEAKER_00]: And then don't think about running a show, just

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[SPEAKER_00]: talk about what you love, or bring on someone and ask them questions dig into their story rather than making it all about you.

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[SPEAKER_00]: So after you do that, I highly advise that you are video podcast and don't even think about going audio only and then switch into video later.

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[SPEAKER_00]: Like you're going to regret that, especially in 2026.

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[SPEAKER_00]: It's simple.

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[SPEAKER_00]: just record on your phone.

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[SPEAKER_00]: Buy some road kit mics if you have two people in the same room, that's easy.

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[SPEAKER_00]: And then from there, once you have a piece of content recorded, you may want to edit it.

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[SPEAKER_00]: But if you know you're not good at editing, then practice and run it as if it's a live stream and as soon as you hit record, start talking.

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[SPEAKER_00]: You can do that and then hit stop.

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[SPEAKER_00]: And you can get away with posting that.

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[SPEAKER_00]: But where do you put it?

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[SPEAKER_00]: You absolutely must put it on YouTube.

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[SPEAKER_00]: that's the whole point.

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[SPEAKER_00]: So go and put the whole thing on YouTube then convert that into audio if you want to mac you can right click and go encode video and then go to audio only and then after you do that submit that audio only copy to Spotify for creators.

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[SPEAKER_00]: That's what I would recommend.

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[SPEAKER_00]: Go use Spotify for creators to get it on the podcast sites.

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[SPEAKER_00]: If you run into any

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[SPEAKER_00]: You know, you're going to realize there's a lot more to this.

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[SPEAKER_00]: How are you really can do a lot just with your phone?

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[SPEAKER_00]: So sign up for Spotify creators enable your sites.

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[SPEAKER_00]: So you guys go now sign up for each and every podcast platform that you want to sign up on.

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[SPEAKER_00]: And that would be Apple Podcast for sure.

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[SPEAKER_00]: Spotify once you sign up for Spotify for creators.

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[SPEAKER_00]: You should already be on there, but you might need to just start a show and add it on there.

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[SPEAKER_00]: They make it easy when you do it that way.

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[SPEAKER_00]: and then you submit it, you need to make sure that you have good title and description per episode.

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[SPEAKER_00]: And I want you to think about it a little differently so that it's more like searchable things than it is just generic titles.

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[SPEAKER_00]: It's not like tying my shoe in the rain.

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[SPEAKER_00]: Actually, that's kind of intriguing.

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[SPEAKER_00]: How do I come up with?

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[SPEAKER_00]: I've trouble coming up with bad titles because that actually sounds cool.

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[SPEAKER_00]: I've been training myself to not.

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[SPEAKER_00]: However, there's generic stuff like,

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[SPEAKER_00]: there could be flashy things that could make a good movie title or a book title that should not be a YouTube title.

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[SPEAKER_00]: And what I mean is like radical grace while those are cool words that's not going to make a good YouTube video.

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[SPEAKER_00]: If you make a podcast about radical grace, release it, and that's the title in your YouTube description, it's not going to hold up, and people aren't going to click and be intrigued to watch it, and you really need to get people intrigued to watch it.

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[SPEAKER_00]: So if you talked about more of

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[SPEAKER_00]: how to show grace when you lose your patience.

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[SPEAKER_00]: That's something someone would click.

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[SPEAKER_00]: Because that's something more searchable and that's something that someone would be inclined to click on more than just a generic title.

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[SPEAKER_00]: So that's very important, get really good at that.

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[SPEAKER_00]: And you can use ChatGPT or Gemini or Cloud or Gronk, or whatever, or is it Gronk is a Gronkowski football player.

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[SPEAKER_00]: He's not AI, he's real.

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[SPEAKER_00]: Make sure and think of that.

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[SPEAKER_00]: And if you use the AI to help you come up with this stuff, know how to wrangle that AI.

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[SPEAKER_00]: So once you have your long form, I'm gonna give away something here too.

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[SPEAKER_00]: That's really easy.

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[SPEAKER_00]: If you really wanna get into this, convert that YouTube video by pasting the link into something called Opus Clip.

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[SPEAKER_00]: It's another AI tool.

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[SPEAKER_00]: You gotta sign up for it.

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[SPEAKER_00]: You do have to pay for it.

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[SPEAKER_00]: You can do a free trial, but it's gonna make your life a lot easier

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[SPEAKER_00]: into clips so you can then get it on social media and that you can add titles like those white cards that are on top of why someone should watch it.

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[SPEAKER_00]: We call it the social text hook and it's the first frame of what shows up and then it does the captions and it can animate it too if you want that.

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[SPEAKER_00]: you can add something at the end that can be an end screen to help with your branding, choose the clips, depending on how many minutes it's scanned, you could choose like 15 to 30 different options and you could heart all those and decide which ones to use and then you can read it and then

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[SPEAKER_00]: you download it and then you need to put it into a social media tool because from here I recommend that you're not only using Facebook and Instagram.

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[SPEAKER_00]: It is a start.

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[SPEAKER_00]: However, you need to know what your best platform will be and distribute it everywhere even when you think you shouldn't do that because there's the question of, should I just focus on wanting it really good at that one platform?

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[SPEAKER_00]: It's going to overwhelm me if I post on all of them.

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[SPEAKER_00]: And actually, that is a valid point to where you shouldn't, just post everywhere, just a post everywhere, however, if it's easy and it's a click of the button, that is better do that and you can figure out, oh, this one hit, this one didn't get 50 views more than normal, this one got a thousand views, why is that and like double down and then you could just put out dollars behind that.

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[SPEAKER_00]: So that's kind of the full strategy, and I recommend our social media tool, link in the description if you really want to utilize that after Opus.

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[SPEAKER_00]: Now Opus will actually allow you to schedule some things, but it's missing a lot of features because it's primarily

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[SPEAKER_00]: an AI editing tool.

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[SPEAKER_00]: Use it for that and then use our social media tool.

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[SPEAKER_00]: It is primarily a social media tool.

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[SPEAKER_00]: So it's going to focus on all the right things, meaning like Instagram collaborations and inbox.

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[SPEAKER_00]: inbox as a great feature where you can see all of your platforms, all the comments and the DMs and you can make sure you're going through and you can put a team on there and have someone else and then assign them to that comment to respond to because that becomes a daunting task and that is an amazing feature.

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[SPEAKER_00]: All those hats that you're wearing, if you find that it's bears a lot of weight, that's when you call us.

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[SPEAKER_00]: and if you are overwhelmed by even listening to this, I'm surprised you made it to the end of the subset.

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[SPEAKER_00]: Definitely give us a call, give us an email, give us a shout like wherever you are, DM us, and we will get back with you as soon as possible and figure out what you're looking for and how to help you.

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[SPEAKER_00]: That's what it's all about.

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[SPEAKER_00]: and we want to save you as much time as possible when you find yourself using these AI tools and they're really awesome but you find yourself wearing the hat of what it's supposed to solve anyways.

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[SPEAKER_00]: Meaning like you're wearing an editing hat and you thought this thing was gonna edit for you, it actually just becomes a glorified editor.

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[SPEAKER_00]: It just gets you into the door really easy into an editing program and then you're like, wait a minute, why am I the editor?

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[SPEAKER_00]: I should hire someone else to be the editor.

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[SPEAKER_00]: That's when you call us.

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[SPEAKER_00]: So we're here to save time and to be your delegation and to help you through the process.

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[SPEAKER_00]: However, if you are someone that is into all of this and you really want to get into it, then I recommend you go learn it.

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[SPEAKER_00]: Like you go work and you go to all the research.

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[SPEAKER_00]: Figure it out and then comment and let us know what you did because we're all in it together and we want to learn as much as possible so we can teach as much as possible so more lives can be changed.

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[SPEAKER_00]: Now, that was a very quick rundown version and there's a lot of more details than that, but we're gonna have to wrap it up due to time.

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[SPEAKER_00]: We hope that we can see you on the next one.

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[SPEAKER_00]: So, really, keep your head up.

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[SPEAKER_00]: Keep going, keep doing the reps because it takes practice and practice and practice.

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[SPEAKER_00]: You're not gonna be good on that first one, but you might be good on your 1000th or your 10,000th, wherever you are, keep doing it,