S1E18 - If your podcast could change one life, would you start today?

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Today I'm diving into how focusing on the true meaning of the Christmas season—Jesus—can actually transform your business strategy. We discuss the highly recommended book, "The Christ-Centered Company" by Darren Shearer, and explore what it means to operate a business with integrity and genuine focus on who truly matters. The key takeaway? Be stinking genuine and stop chasing what everyone else is doing!


Check out the book here! https://amzn.to/4iuT4YI


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Transcript
WEBVTT

00:00.807 --> 00:19.812
[SPEAKER_00]: And in this book, it was life-changing because it really helps my company to be able to be focused on what matters and not just what matters, but who matters.

00:24.938 --> 00:37.635
[SPEAKER_00]: You know what is up everybody, welcome back to another episode of more than meets the iPodcast where we talk about what's behind a person, a practice, or the product, especially when it comes to marketing.

00:37.956 --> 00:43.403
[SPEAKER_00]: Because we're business solution driven creatives and I'm Jared Taylor, I've got my coffee.

00:43.383 --> 00:49.535
[SPEAKER_00]: and I welcome you to JT visuals and that's spelled without the eye because there's more than me CI.

00:49.856 --> 00:57.331
[SPEAKER_00]: Every time you listen, you're growing your business because of what you input and what you decide to listen to and take action on.

00:57.652 --> 01:05.307
[SPEAKER_00]: So here we are in December in the focus and the season, it's all on Jesus in the Christmas season and what it's all about.

01:05.287 --> 01:10.473
[SPEAKER_00]: Whether you believe that or not, that is my belief, and that is what it is to me.

01:10.633 --> 01:15.579
[SPEAKER_00]: I can't say it's not, and I can't accept all of it because it truly is about Jesus.

01:15.719 --> 01:18.302
[SPEAKER_00]: And I just wanna bring that focus in on that.

01:18.502 --> 01:27.632
[SPEAKER_00]: And if you don't believe, then still stay here, stick with me in this because we're gonna take a dive into some of the things that

01:27.612 --> 01:37.909
[SPEAKER_00]: Jesus has portrayed and led by example that actually relates to business and how this Christmas season and in this time can really help.

01:38.159 --> 01:38.840
[SPEAKER_00]: your business.

01:39.341 --> 01:40.343
[SPEAKER_00]: It's the time of giving.

01:40.363 --> 01:49.541
[SPEAKER_00]: It's the most wonderful time of the year, you know, but then everyone's all like forgetting about that because it's so stressful and they're like, oh, I didn't do gifts.

01:49.601 --> 01:50.703
[SPEAKER_00]: I didn't do that in this.

01:50.863 --> 01:54.029
[SPEAKER_00]: I don't have enough money for this or whatever the struggle is.

01:54.290 --> 01:58.418
[SPEAKER_00]: Just step back and think of the original meaning and what that really means for your life.

01:58.678 --> 02:01.163
[SPEAKER_00]: Just strip away the nonsense.

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[SPEAKER_00]: and then focus on what actually matters and then let go of the rest.

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[SPEAKER_00]: And that's essentially what this book has done for me in my business and what it means because I've actually found that Jesus is oftentimes the best business partner.

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[SPEAKER_00]: I mean, not oftentimes all the time.

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[SPEAKER_00]: It's just how much I seek a mal and everything.

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[SPEAKER_00]: Hey, start in a row.

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[SPEAKER_00]: But what if you didn't have to hunt for your next client?

02:27.281 --> 02:33.090
[SPEAKER_00]: What if there's a way that you could spend less than three hours per month, even as a busy entrepreneur?

02:33.070 --> 02:41.721
[SPEAKER_00]: and start attracting your ideal clients so that they come to you rather than you have to always go to them.

02:42.022 --> 02:46.508
[SPEAKER_00]: You could be the best of your industry but we want to make you the best known.

02:46.768 --> 03:01.407
[SPEAKER_00]: And you can get started on this for free on our website go to jtvisuals.com and look for our ideal client profile generator we've trained AI to come up with who you should reach out to and who you need to become.

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[SPEAKER_00]: to be that go-to expert of your industry and city.

03:05.774 --> 03:06.675
[SPEAKER_00]: So what are you waiting for?

03:06.735 --> 03:08.879
[SPEAKER_00]: Go to JTViguals.com.

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[SPEAKER_00]: This JTVS UALS dot com.

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[SPEAKER_00]: JTVS UALS dot com.

03:15.008 --> 03:16.090
[SPEAKER_00]: And get started today.

03:16.531 --> 03:26.466
[SPEAKER_00]: And in this book it was life-changing because it really helps my company to be able to be focused on what matters and not just what matters but who matters.

03:26.446 --> 03:29.795
[SPEAKER_00]: And that is being a Christ-centered company.

03:29.915 --> 03:36.372
[SPEAKER_00]: It is a mean that for us, the stance that we take, it's not like every client needs to be a Christian or anything like that.

03:36.974 --> 03:41.907
[SPEAKER_00]: It's just that we're gonna operate in a way that's wholesome, we're gonna operate in a way that honors Jesus.

03:41.887 --> 03:44.452
[SPEAKER_00]: And that's what JT Visuals is.

03:44.472 --> 03:51.024
[SPEAKER_00]: That's a little bit more of more than meets the eye is actually because we want to show and be an example.

03:51.465 --> 03:56.014
[SPEAKER_00]: And it's even hard just talking about it even on this episode, because I want to show it, not tell it.

03:56.394 --> 03:59.039
[SPEAKER_00]: And on this episode, it is a little bit more tell.

03:59.340 --> 04:04.249
[SPEAKER_00]: That's what's hard with podcasts as well, is you should usually show, don't tell.

04:04.229 --> 04:07.814
[SPEAKER_00]: But how can you show while telling if you could follow that?

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[SPEAKER_00]: Anyways, on this one, it's called Christ-centered company.

04:11.340 --> 04:12.762
[SPEAKER_00]: This book, highly recommend it.

04:13.062 --> 04:13.743
[SPEAKER_00]: It's very good.

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[SPEAKER_00]: It really digs into how to set up your business to be a Christ-centered company.

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[SPEAKER_00]: I'll just read a little bit of the back of the book in

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[SPEAKER_00]: what it describes itself to be and it says in a cry center company Jesus is revealed through the influencers of the company and ultimately throughout its defining culture and habits.

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[SPEAKER_00]: We're focusing in on more than just this book today.

04:36.628 --> 04:51.280
[SPEAKER_00]: We're looking at what's behind it and the author his Darren Sheer and to be honest, I listened to the audible version of this and I was like, um

04:51.260 --> 04:54.584
[SPEAKER_00]: probably at the average business owner aged looking.

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[SPEAKER_00]: He has a message and he has a company.

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[SPEAKER_00]: He's built it.

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[SPEAKER_00]: He has examples and he goes through and my favorite section in this is all about marketing and it's just I remember in the book somewhere there was something about beware of marketing tactics and falling into that because if you're not upholding the integrity

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[SPEAKER_00]: based on what people say and their experiences with it.

05:22.181 --> 05:33.457
[SPEAKER_00]: So if you say one thing and one person and then opposite to another, that's a lack of integrity and it's easy in marketing and sales to just kind of say what you think that other person wants to hear in order to get them to buy it.

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[SPEAKER_00]: That's not the way to go.

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[SPEAKER_00]: You want to be aware of that.

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[SPEAKER_00]: Plus these days, 2025, going into 2026, people can sniff that out.

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[SPEAKER_00]: They can sniff out that you're trying to be all salesy and you're just not as genuine.

05:48.501 --> 05:55.214
[SPEAKER_00]: And so I just want to encourage you, as you're listening, if there's even one takeaway from this episode, it's to just be stinkin' genuine.

05:55.475 --> 06:02.408
[SPEAKER_00]: Stop trying to be the other person that you look up to, be yourself, also.

06:02.388 --> 06:06.216
[SPEAKER_00]: become who God wants you to be.

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[SPEAKER_00]: Because life will be so much better there.

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[SPEAKER_00]: There's some things that just don't matter in the world and the things that do matter.

06:12.750 --> 06:14.514
[SPEAKER_00]: It's all coming up during this season.

06:14.754 --> 06:21.429
[SPEAKER_00]: Just want to zoom in here on a little bit of what this book is about and encourage you to go and buy this book.

06:21.489 --> 06:23.012
[SPEAKER_00]: We got a link in the description.

06:22.992 --> 06:23.893
[SPEAKER_00]: Going by it.

06:24.053 --> 06:25.896
[SPEAKER_00]: It's not our book.

06:25.916 --> 06:31.242
[SPEAKER_00]: We have an Amazon affiliate link that helps support the channel But that's the only affiliation.

06:31.302 --> 06:32.444
[SPEAKER_00]: It's like, I don't know this guy.

06:32.624 --> 06:33.205
[SPEAKER_00]: I've read the book.

06:33.245 --> 06:37.410
[SPEAKER_00]: It's been Transformational got it from a business coach and it's really good.

06:37.490 --> 06:43.477
[SPEAKER_00]: It helps you with corporate purpose and culture And it helps with marketing sales and customer care.

06:43.517 --> 06:49.725
[SPEAKER_00]: It goes to accounting and accountability There's people management business law and conflict

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[SPEAKER_00]: risk management and philanthropy.

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[SPEAKER_00]: What it says on the back of the book, let me just read this part here.

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[SPEAKER_00]: Marketplace Christians are occasionally told platitudes like the Bible is the best handbook for business.

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[SPEAKER_00]: God cares about business.

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[SPEAKER_00]: Business is ministry and you don't have to leave the business world to do work that glorifies God.

07:10.370 --> 07:11.612
[SPEAKER_00]: However,

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[SPEAKER_00]: view, have seen the actionable scriptural proof that these claims are indeed the case, other than perhaps a proverb here and there.

07:23.454 --> 07:27.542
[SPEAKER_00]: So if you want a deeper dive into really look into it,

07:27.522 --> 07:28.343
[SPEAKER_00]: Go get this book.

07:28.363 --> 07:31.426
[SPEAKER_00]: It's called the Christ-centered company by Darren Sheer.

07:31.887 --> 07:32.588
[SPEAKER_00]: It's on Amazon.

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[SPEAKER_00]: We have a link in the description.

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[SPEAKER_00]: Go through the book.

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[SPEAKER_00]: Take your time.

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[SPEAKER_00]: Don't speed up too much on it because this will actually transform your business.

07:39.555 --> 07:42.158
[SPEAKER_00]: And when you get to the marketing section, it is really good.

07:43.380 --> 07:46.563
[SPEAKER_00]: So I think it's like chapter seven or eight or six seven.

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[SPEAKER_00]: But the marketing part really brings in an example.

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[SPEAKER_00]: I never thought of and it's actually about niching down.

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[SPEAKER_00]: and how Jesus made an example of this because when God became flesh and He dwelt among us and He was born of Mary, He chose a particular people group to share the message with and to impact and that particular people group was to the Jews.

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[SPEAKER_00]: So that was niching down.

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[SPEAKER_00]: Not to exclude

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[SPEAKER_00]: on a particular area and then it expands after that.

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[SPEAKER_00]: I hear this all the time for like social media and for marketing and that's why they brought it up in here.

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[SPEAKER_00]: How did Jesus do it?

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[SPEAKER_00]: So read the book to find out more about it.

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[SPEAKER_00]: However, it is good to niche down and to go broad.

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[SPEAKER_00]: if you can do and that's when it hits.

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[SPEAKER_00]: For us and our strategy, it's to develop the systems and consistency.

08:48.597 --> 08:56.348
[SPEAKER_00]: And then I admit and I think this is a good tactic that we throw spaghetti at the wall and then we try to see what sticks.

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[SPEAKER_00]: But the thing is you don't just throw a spaghetti at the wall and see what sticks and then leave it there.

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[SPEAKER_00]: You throw darts at it after that.

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[SPEAKER_00]: You throw the dart at what did stick.

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[SPEAKER_00]: And once you figure out what's stuck, then you go back and you analyze why did that?

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[SPEAKER_00]: How long did we cook it?

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[SPEAKER_00]: How long is the water boiling?

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[SPEAKER_00]: Did I burn my hand?

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[SPEAKER_00]: Like, can you make the process better and you go from there to start when we do our marketing and plans that I encourage you to do, too, is to think of one person that you want to reach.

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[SPEAKER_00]: That one kind of person, but if you actually know someone, think of that person and market to the one.

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[SPEAKER_00]: and go towards that group and niche down, and then you'll find that you can niche wider as well.

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[SPEAKER_00]: So you can cover more topics, cover more area, but at the same time, people know that you're the marketing guy, you're the branding guy.

09:51.328 --> 09:58.478
[SPEAKER_00]: So like, we can do our videos and we are where it's appealing to wider audiences.

09:58.899 --> 10:02.404
[SPEAKER_00]: However, we don't have to deep dive every single thing.

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[SPEAKER_00]: We're talking about coffee, and we love coffee, and we're experimenting, and we're doing taste tests, and it becomes entertainment to a mass group, while at the same time, we give our two cents on the branding, and some things that they could have improved on, or things that we liked, and reasons why we think that it's working, and that really builds up the brand for the business and to being the expert.

10:30.177 --> 10:43.562
[SPEAKER_00]: then they'll want to go with us, but we get them into the video in the first place because we got to have a little bit of some entertainment or curiosity, something has to draw people into the video.

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[SPEAKER_00]: So I actually recommend that to be an option, and that's throwing spaghetti.

10:48.643 --> 10:52.207
[SPEAKER_00]: And then you go, hey, do I even want to throw a dart at this noodle?

10:52.267 --> 10:55.530
[SPEAKER_00]: Like, look what wall that's on or like, where are you throw this spaghetti?

10:55.550 --> 10:59.835
[SPEAKER_00]: Like, what I hear this saying all the time and people preach against it.

10:59.895 --> 11:02.417
[SPEAKER_00]: But it's like, but what if it was a good tactic?

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[SPEAKER_00]: I've heard another analogy of like a shotgun.

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[SPEAKER_00]: It's like seeing where it hits and then when it hits, cool.

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[SPEAKER_00]: Usually the issue is that it's in the dark.

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[SPEAKER_00]: and you don't know where you're aiming.

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[SPEAKER_00]: And Zig Ziglar says, if you aim at nothing, you hit it every time.

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[SPEAKER_00]: But what if you aim with a shotgun to discover what is gonna hit?

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[SPEAKER_00]: And what's behind the target?

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[SPEAKER_00]: And then figure out, wait, do I actually even want a bull's eye?

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[SPEAKER_00]: Or do I need something over here?

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[SPEAKER_00]: and maybe it's the wrong target in the first place.

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[SPEAKER_00]: Why am I even aiming here?

11:36.489 --> 11:38.353
[SPEAKER_00]: But then you get good at the craft.

11:38.413 --> 11:41.319
[SPEAKER_00]: You get really good at throwing the dart or shooting the bow and arrow.

11:41.339 --> 11:44.806
[SPEAKER_00]: Or whatever it is, like in this analogy, you get good at that.

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[SPEAKER_00]: It's like exercising, and it's learning sport.

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[SPEAKER_00]: When you put in the reps, you get good at it.

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[SPEAKER_00]: And then,

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[SPEAKER_00]: As you're getting good at it, you learn how to direct that energy and direct that skill towards something that's really going to dig in and matter.

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[SPEAKER_00]: And that's what we do.

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[SPEAKER_00]: And we help you snowball into it so you don't have to already be that expert.

12:08.508 --> 12:16.341
[SPEAKER_00]: And at the same time, when I talk about being the expert of your industry, I'm not saying you talk down to people, and I don't think it should be that way.

12:16.574 --> 12:20.078
[SPEAKER_00]: There's so much that I can learn on YouTube.

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[SPEAKER_00]: There's so much I can learn on social media.

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[SPEAKER_00]: There's so much I can learn about being viral or is it good to go viral?

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[SPEAKER_00]: Maybe it's just bad to go viral when it's only chasing trends.

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[SPEAKER_00]: What if there's a system that can catch the virality and then maybe it is good?

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[SPEAKER_00]: Or why did we go viral and why did we go?

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[SPEAKER_00]: and become viral on this thing, what if we went and became viral on this thing?

12:46.151 --> 13:04.173
[SPEAKER_00]: I kind of have changed my mind a little bit where I say go deep rather than wide, because the truth is I think that it should be both, and you just pick one to go first, and I do think that going deep first is better, and then you can branch out to go wide.

13:04.594 --> 13:09.480
[SPEAKER_00]: However, there are some people that have done really well at going wide, and then going deep.

13:09.730 --> 13:19.100
[SPEAKER_00]: So the thing where you actually go wrong is by not trying, not doing it, not giving it in a shot, and not giving it more than one shot, like you have to keep going.

13:19.460 --> 13:22.383
[SPEAKER_00]: That's why I like saying, keep on keeping on, you gotta keep doing it.

13:22.704 --> 13:23.865
[SPEAKER_00]: You really gotta put in the reps.

13:24.726 --> 13:26.548
[SPEAKER_00]: The muscles don't build overnight, you know?

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[SPEAKER_00]: If you're in the fitness world and you're considering doing a podcast or video marketing or social media, yes, I think that would be great.

13:33.075 --> 13:36.278
[SPEAKER_00]: However, don't do one-offs, don't just,

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[SPEAKER_00]: do it for a little bit and then give up.

13:37.881 --> 13:46.777
[SPEAKER_00]: It's just like building that muscle mass where you keep doing the reps and you keep going and then eventually you just keep looking back and you're like seeing the progress.

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[SPEAKER_00]: Go back and look at some of our first videos on the channel.

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[SPEAKER_00]: Go look at like my personal channel, Jared Taylor, which is a collaboration on this right now if you're on YouTube.

13:55.833 --> 13:59.980
[SPEAKER_00]: Then go to YouTube and look up the Jared Taylor channel and see where it goes back to.

14:00.281 --> 14:09.137
[SPEAKER_00]: I might have cleaned it up a little bit but I have some even older videos in an older channel that I ended up deleting one time but I still have access to it and some of the very first videos that I made.

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[SPEAKER_00]: It's not something that happens overnight but you do expedite the process whenever you stand on the shoulders of those who are leading the way or doing it.

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[SPEAKER_00]: or it's scalable and it's not going to burn you out as fast by doing all the reps.

14:24.143 --> 14:30.154
[SPEAKER_00]: Here's the thing about burnout that I just kind of questioned and I want to know your thoughts in the comments.

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[SPEAKER_00]: Is it really a thing?

14:33.565 --> 14:44.187
[SPEAKER_00]: because I know that we get tired and I know that we find ourselves doing the wrong thing, but if you truly know why you do what you do, then is it?

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[SPEAKER_00]: Or is it just stretching our capacity?

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[SPEAKER_00]: And I think people say it's a thing.

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[SPEAKER_00]: And sometimes it just becomes excuse and sometimes it's really a sign that I just don't enjoy this or I don't get results out of this or it's it's not doing anything for me it's not doing anything for them and then so therefore we stop and then it becomes a stat that it was burnout when really maybe it was just because it wasn't a good for either party so really on this one I just want to approach this with some humility and just kind of be like hey war learning this.

15:18.217 --> 15:22.243
[SPEAKER_00]: help us to learn it if you're farther than us, we would really appreciate that.

15:22.984 --> 15:36.923
[SPEAKER_00]: And at the same time, we're not trying to be the expert that is talking down on the other person because it's not very attractive as a business to be able to be like that and always talk down on people.

15:37.384 --> 15:40.528
[SPEAKER_00]: And you always want someone that's like, all hyped, it's like,

15:40.508 --> 15:59.125
[SPEAKER_00]: Yo, we did this and it's proven and all of that and we see that in a lot of common marketing, but wouldn't it be better to subscribe to this YouTube channel in this podcast and continue on the journey and you grow with us as we grow and as we go.

15:59.408 --> 16:07.100
[SPEAKER_00]: And we continue to edify each other and build up and then our businesses do really well.

16:07.400 --> 16:25.348
[SPEAKER_00]: If you are making YouTube and you've been really good at it, then I want to know like have you found that when you ask more questions and include the viewers as a way to contribute and that I'm not the thought expert, but I'm the thought contributor.

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[SPEAKER_00]: does it do better?

16:26.731 --> 16:42.308
[SPEAKER_00]: That's the curiosity that's driving me and that's what's behind our business and what's going and we're always doing the research, always trying to find what's working and we've seen what works, the thing is things don't always work the same way all the time.

16:42.288 --> 16:49.800
[SPEAKER_00]: And so that's why I'm happy that I have that curiosity mindset of chasing down here to chase down here.

16:49.900 --> 16:51.142
[SPEAKER_00]: And hey, this is working.

16:51.182 --> 16:54.046
[SPEAKER_00]: Let's go 100 times down this until it doesn't work.

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[SPEAKER_00]: And then you got to be honest when it doesn't.

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[SPEAKER_00]: But I found 10 other ways while we were going down here.

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[SPEAKER_00]: Thank you for tuning in to this one.

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[SPEAKER_00]: I know it was kind of a mixture of talking about a book and going deep and then wide and how that has helped Jesus start his ministry but also it's a lesson that we can take from our marketing tactics and I mean tactics more in a loose sense.

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[SPEAKER_00]: It's a neutral way.

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[SPEAKER_00]: It's not a bad thing.

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[SPEAKER_00]: as long as you're actually holding integrity to help people and you really mean well and treat people well and have excellence.

17:30.154 --> 17:32.037
[SPEAKER_00]: Then tactics just a play.

17:32.257 --> 17:33.079
[SPEAKER_00]: It's a playbook.

17:33.099 --> 17:38.527
[SPEAKER_00]: Don't get so caught up on that word if you're not normally in the business world or the marketing space tactic can seem negative.

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[SPEAKER_00]: I want to encourage you to

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[SPEAKER_00]: start this book.

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[SPEAKER_00]: Let me know.

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[SPEAKER_00]: It dude, what if it became a thing that we could all go on this journey and go through the book together and do a little book club through a series of this, but I'm not going to do it if I'm not seeing the feedback of it because I don't want to.

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[SPEAKER_00]: Go down a route that there's no interest because I'm truly here to help who's behind the screen watch in this video And not here to just Preach blindly.

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[SPEAKER_00]: I've thrown the spaghetti and some of what sticks is when you Contribute back and that really helps guide the target of where we throw and talk and help people

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[SPEAKER_00]: Thank you, and with that, I want to encourage you to keep on doing the reps, doing the things that are helping your business and marketing, and keep on keeping on.