The Real Reason Your Views Aren't Turning Into Clients

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[SPEAKER_00]: If your coach trying to grow on YouTube and your stuck under 1,000 subscribers, we're there with you.

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[SPEAKER_00]: And we're building this publicly.

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[SPEAKER_00]: And instead of pretending we have it all figured out, we decided to go and reverse engineer those who do, study their frameworks, analyze their hooks, broke down what actually drives retention.

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[SPEAKER_00]: and then trained AI on those principles to build a smarter system.

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[SPEAKER_00]: Here's what we realized.

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[SPEAKER_00]: Most coaches don't struggle because they lack value.

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[SPEAKER_00]: They struggle because they don't engineer attention and they don't connect to their YouTube to what's already making them money.

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[SPEAKER_00]: So, in this video, I'm going to show you exactly the framework that we're utilizing for this.

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[SPEAKER_00]: The AI we're training to write stronger hooks and why attention without leverage might be the real reason coaching channels stall.

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[SPEAKER_00]: Yo, what's up, everybody?

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[SPEAKER_00]: Welcome back to another episode of More The Me Si Podcast, where we talk about what's behind a person a practice or a product, especially when it comes to marketing.

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[SPEAKER_00]: I'm Jared Taylor, and I've got my, well, it's not coffee today, but I want to welcome you to JT visuals, and that's spelled without the eye because there's more Me Si.

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[SPEAKER_00]: Today, we're going to look at what's behind the practice of YouTube, especially if you're a business coach.

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[SPEAKER_00]: Hey, sorry to interrupt, but Joe, you got something on your chest.

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[SPEAKER_01]: When I failed my first eight business, I chalked it up to a couple of things.

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[SPEAKER_01]: Number one, I was very proud and I didn't learn how to build a business, but the second thing I realized is I didn't go to school for this.

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[SPEAKER_00]: And it's fun to try to figure things out and explore, but then there comes a point where you're like, wait, hold on.

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[SPEAKER_00]: What are all the other successful business owners doing?

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[SPEAKER_01]: We've provided something for you if you feel the same exact way.

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[SPEAKER_01]: We've provided school SKWOL entrepreneur experience where you can actually have a free content and a community of people that are also in there that are entrepreneurs that love to give feedback and ask for feedback.

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[SPEAKER_01]: If you don't feel like you have the resources enough to help you become successful, join our school.

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[SPEAKER_01]: it starts for free.

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[SPEAKER_00]: So what are waiting for?

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[SPEAKER_00]: Go to jtvigels.com slash school that's jtvigels without the eye and that's school with a kick.

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[SPEAKER_00]: Now back to the show.

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[SPEAKER_00]: The thing about coaches is they are experts and they do know what they're talking about, at least for the most part, and they know that in video they need to communicate value.

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[SPEAKER_00]: But there's that word value.

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[SPEAKER_00]: What in the heck does that mean?

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[SPEAKER_00]: And before they even figure out exactly what it means, they just start talking about things that they've seen work in a very general way.

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[SPEAKER_00]: And that's actually okay to start in that way.

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[SPEAKER_00]: And then you learn the practice of posting consistently, you learn how to edit better, and you know how to utilize your public speaking skills and convert that into good video-making skills.

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[SPEAKER_00]: So you take an expert who knows what they're doing, they've proven themselves,

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[SPEAKER_00]: But the thing is, value does not equal visibility.

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[SPEAKER_00]: And then we run into a complete misconception about YouTube, which is the future long-term plan that man, when I make it, YouTube's going to be paying me all this money, and they don't even realize they could get paid on their very first video that they start producing.

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[SPEAKER_00]: If they follow this system.

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[SPEAKER_00]: Because you won't make money on YouTube if you don't have something of value, true, tested value that others will buy because it solves their problem.

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[SPEAKER_00]: Instead of waiting around for YouTube to monetize, to show ads, and then you collect paychecks from them.

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[SPEAKER_00]: you could take it into your own hands and use YouTube to funnel people to point them towards your coaching services.

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[SPEAKER_00]: Monetization is not random.

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[SPEAKER_00]: The system must be built and it must work in a certain way so that your authority is engineered because views alone don't build leverage.

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[SPEAKER_00]: There's a process, there's a journey, there's a system.

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[SPEAKER_00]: If you went viral today, you could get a million views, gain 5,000 followers, and nothing happened because you didn't set up your authority engine system, or your ideal client journey.

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[SPEAKER_00]: But what is it that actually separates coaches who stand tall and grow?

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[SPEAKER_00]: versus those who hit a wall and stall.

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[SPEAKER_00]: So I wanted to look into this and I found several great examples to study.

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[SPEAKER_00]: I studied everything from the first 30 seconds to the packaging of how they deliver the videos.

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[SPEAKER_00]: I studied the retention structures,

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[SPEAKER_00]: I studied monetization alignment and what I found out is that we were doing a lot of things correctly, but just really needed a little bit of a realignment because it wasn't just about teaching, it was about packaging.

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[SPEAKER_00]: And it wasn't just that we had good information, and I thought that to be valuable, is that it wasn't compelling information.

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[SPEAKER_00]: And then another thing is that we were making videos, thinking it was good, and I still

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[SPEAKER_00]: Are all the people that we studied and got courses for?

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[SPEAKER_00]: Are they just hoping?

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[SPEAKER_00]: Are they just teaching?

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[SPEAKER_00]: Are they just being informative?

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[SPEAKER_00]: No, they're sharing stories.

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[SPEAKER_00]: They're being compelling.

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[SPEAKER_00]: They're giving away frameworks.

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[SPEAKER_00]: They're rinsing repeat.

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[SPEAKER_00]: Consistently figured out what works for them.

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[SPEAKER_00]: And they do that every single time.

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[SPEAKER_00]: They engineered it.

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[SPEAKER_00]: So we decided to engineer as well, and so we built a system instead of always just guessing.

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[SPEAKER_00]: Instead of just experimenting at like, we were like 90% in experiment, we switched over to being 10% experiment, maybe 20%.

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[SPEAKER_00]: So, for example, after studying all this, taking all the courses and downloading PDFs, learning all the guides, I really delve deep into this, which delves like a word.

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[SPEAKER_00]: I feel like only AI really says, by the way, so I just wanted to say it as a human.

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[SPEAKER_00]: But I really delve deep into all that people were saying, and make sure it align to specifically who we're helping and us ourselves.

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[SPEAKER_00]: Could this apply into our context?

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[SPEAKER_00]: And then here's what I found out.

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[SPEAKER_00]: So, for example, just the title on a YouTube video.

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[SPEAKER_00]: This is something that a lot of coaches would put as a title and it would be pretty decent.

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[SPEAKER_00]: So for example, it could be five ways to build authority as a coach that could have been one of our videos.

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[SPEAKER_00]: That could have been this video.

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[SPEAKER_00]: We could have come up with five ways.

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[SPEAKER_00]: In the past, they said that all the numbers, whenever you do seven things or five things, or three things, it always

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[SPEAKER_00]: Psychologically, it was better if you had an odd number.

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[SPEAKER_00]: So if you say four things, it just doesn't resonate or draw as much attention as if it was three things or five things.

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[SPEAKER_00]: So sometimes you look at the marketing and then you make the teaching fit into it.

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[SPEAKER_00]: And that can be wrong because you could be making up stuff or cutting out essential things.

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[SPEAKER_00]: So what's good about this title, five ways to build authority as a coach is that it does

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[SPEAKER_00]: resonate with a very specific audience.

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[SPEAKER_00]: It does have that.

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[SPEAKER_00]: It's like those who are coaches and those that are looking to build authority and then here's five ways to build it.

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[SPEAKER_00]: So it seems good like it checks all the boxes, but after all this training and running it through, this is what it came up with next.

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[SPEAKER_00]: All right, so I made this inside chat, GPT.

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[SPEAKER_00]: So I'm going to go to my custom GPT and all I typed in here is can we improve this title colon?

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[SPEAKER_00]: 5 ways to build authority as a coach.

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[SPEAKER_00]: Let's see what it gives us.

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[SPEAKER_00]: Says this is generic listicle packaging.

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[SPEAKER_00]: 5 ways to build authority as a coach fails the JT standard.

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[SPEAKER_00]: Because

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[SPEAKER_00]: no specific audience.

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[SPEAKER_00]: It got like kind of a specific, not totally.

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[SPEAKER_00]: No clear outcome.

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[SPEAKER_00]: We kind of did, but again, the keyword clear, no tension.

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[SPEAKER_00]: It was missing some tension.

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[SPEAKER_00]: No curiosity gap.

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[SPEAKER_00]: Why is someone curious here?

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[SPEAKER_00]: There's just maybe like a very minute school curiosity that you could insert into this.

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[SPEAKER_00]: I think AI gets a little bit dramatic sometimes in saying no curiosity gap when there's actually maybe a little bit, but the point goes across and it says it's

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[SPEAKER_00]: easily replaceable and anyone could make it.

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[SPEAKER_00]: So it's like how do we make this stand out?

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[SPEAKER_00]: And what change wasn't the topic?

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[SPEAKER_00]: It was the tension.

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[SPEAKER_00]: So there's two things that points out about this.

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[SPEAKER_00]: And it's per the playbook that I put in here and trained it on.

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[SPEAKER_00]: Packaging is the product.

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[SPEAKER_00]: And then there's a second thing that if they don't click, they don't watch.

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[SPEAKER_00]: And then what the AI is actually doing, and it's like, wait, hold on, we got to know a little bit more before we come up with a better title.

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[SPEAKER_00]: It's not that simple.

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[SPEAKER_00]: So it wants to clarify a question to help make it more specific.

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[SPEAKER_00]: Is it what type of coaches this for?

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[SPEAKER_00]: Life coaches, business coaches, fitness coaches, new coaches, under 10K, established coaches trying to scale, authority means something different in each case.

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[SPEAKER_00]: So, I need to

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[SPEAKER_00]: Assign which audiences is and I'm gonna pick business coaches.

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[SPEAKER_00]: It says good.

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[SPEAKER_00]: We're getting somewhere Five ways to build authority as a business coach is still weak because it's advice heavy Man advise heavy like it's all about being the expert without being the expert like you don't want to seem like that Know it all you want to feel like the person that's helping people and truly helping their problem and doing it in a humble way

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[SPEAKER_00]: asking for contribution from other people when someone makes a comment, then you can adjust your approach based on the comment and really feel like the audience is part of it too.

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[SPEAKER_00]: It's not just, I know it all, therefore you must do this.

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[SPEAKER_00]: So there's no stakes in this title, no transformation, no clear outcome, no curiosity gap again, completely replaceable, and then using the framework,

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[SPEAKER_00]: to choose from, that they make authority to equal the clients.

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[SPEAKER_00]: So outcome-driven angle is this.

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[SPEAKER_00]: Why most coaches never build real authority, boom, instant curiosity, that wouldn't definitely sell that.

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[SPEAKER_00]: The authority gap killing business coaches.

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[SPEAKER_00]: Or if we stuck with five things still, maybe we really wanted the five things, we could do it another way and say,

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[SPEAKER_00]: That sounds great.

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[SPEAKER_00]: There's several more on here too.

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[SPEAKER_00]: Five things that make business coaches instantly credible.

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[SPEAKER_00]: That one's interesting because it's time-tested.

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[SPEAKER_00]: It's like, whoa, just by watching this video, I know I'm going to gain a piece of knowledge, and that knowledge applied could equal instant credibility.

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[SPEAKER_00]: And then there's another one that's the real reason business coaches

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[SPEAKER_00]: struggle to stand out.

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[SPEAKER_00]: So these will suggest really good ideas, however, it is very important to make sure that you actually hold the true answer for this and you're not picking it just because it's a good title.

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[SPEAKER_00]: We don't want to do that.

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[SPEAKER_00]: We got to make sure we can actually deliver on this, but this can reframe what you already know.

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[SPEAKER_00]: So that's why it's important for you to right back and make sure that it's accomplishing the right thing.

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[SPEAKER_00]: so that we can uphold integrity because integrity is where credibility comes from as well.

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[SPEAKER_00]: There's also some other follow-up questions it asks that I can continue to go on to make sure that I'm actually thinking of an ideal client or an ideal viewer during this time so that way I'm not just aiming in the dark.

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[SPEAKER_00]: So instead of five ways to build authority as a coach,

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[SPEAKER_00]: and then I'm putting parentheses in how to fix it.

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[SPEAKER_00]: The title is very important, but you need to answer a question first.

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[SPEAKER_00]: Are you here to try to generate discoverability through SEO, where you hear to appear on an algorithm on a for-you-page, or

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[SPEAKER_00]: draw people from an email to entice them through curiosity to go and watch the video.

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[SPEAKER_00]: Because if we choose the route of SEO, it's going to be filled with keywords.

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[SPEAKER_00]: And while that looks good on a program called vidIQ and you get all these people trying to solicit because they installed a program called vidIQ and it says that it's 5 out of 10 and I can improve it.

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[SPEAKER_00]: You're thumbnail sucks because it doesn't agree with vidIQ and vidIQ is awesome.

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[SPEAKER_00]: I love it.

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[SPEAKER_00]: it's focused on SEO.

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[SPEAKER_00]: It's not focused on the number one rule of YouTube, which is if they don't click, they don't watch.

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[SPEAKER_00]: Curiosity is more important than keywords.

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[SPEAKER_00]: And so changing your approach and that way will help build higher views in the end.

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[SPEAKER_00]: But let's look at those titles.

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[SPEAKER_00]: What changed?

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[SPEAKER_00]: it wasn't the topic.

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[SPEAKER_00]: It was the tension.

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[SPEAKER_00]: And instead of teaching something helpful, we exposed a mistake.

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[SPEAKER_00]: And we made it about risk, not tips.

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[SPEAKER_00]: Okay, I mentioned tension.

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[SPEAKER_00]: But where's the tension?

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[SPEAKER_00]: The tension is in the implication.

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[SPEAKER_00]: If most coaches stay invisible, dot dot, then you might be one of them.

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[SPEAKER_00]: And now we've made it so it's not informative.

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[SPEAKER_00]: It's not full of just information.

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[SPEAKER_00]: It's personal.

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[SPEAKER_00]: Okay, but what about the loop?

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[SPEAKER_00]: Did it open a loop?

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[SPEAKER_00]: What's a loop?

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[SPEAKER_00]: It's a curiosity loop.

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[SPEAKER_00]: We need to open up curiosity so that people will be enticed to view and watch it.

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[SPEAKER_00]: In the loop in the new title is this.

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[SPEAKER_00]: Why do coaches stay invisible?

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[SPEAKER_00]: And am I making that same mistake?

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[SPEAKER_00]: And until that question's answered, you watch the video.

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[SPEAKER_00]: Okay, but what about the risk side of things?

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[SPEAKER_00]: What's at risk?

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[SPEAKER_00]: What's at risk isn't views?

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[SPEAKER_00]: It's your leverage.

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[SPEAKER_00]: And if

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[SPEAKER_00]: You're rebuilding trust from scratch every time an authority compounds random content doesn't so to be clear This is really more about positioning not posting you know

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[SPEAKER_00]: and sports, you know, we got the lipics going on, we got FIFA coming to Kansas City soon, and depending on when you're watching this, maybe that's in the past, but you don't win championships by sprinting randomly down the field.

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[SPEAKER_00]: In fact, one of the most important things that takes people out of the game is when they tear their ACL.

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[SPEAKER_00]: and I want to invite you and show you how to not tear your ACL in the game of authority building through YouTube for your business, especially as a business coach.

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[SPEAKER_00]: And if you're building any sort of personal brand at all, you could have the business coach model and so this still applies to you.

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[SPEAKER_00]: Don't tear your ACL.

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[SPEAKER_00]: This is an acronym.

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[SPEAKER_00]: A Attention C Credibility L leverage.

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[SPEAKER_00]: You can't jump

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[SPEAKER_00]: you need attention first.

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[SPEAKER_00]: You have to grab the attention of those ideal people you were trying to serve.

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[SPEAKER_00]: And then you serve them well, repeatedly in over time, build reputation and continue, don't stop in their consistency.

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[SPEAKER_00]: Now you've built online reputation, which is really credibility.

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[SPEAKER_00]: Once you have credibility, you're building a community now at this point.

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[SPEAKER_00]: Then you can leverage.

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[SPEAKER_00]: In leverage is where you make offers and you really make money because you built and proved to people that when they give you their time to watch your content or engage in your PDFs and resources and courses and your services.

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[SPEAKER_00]: that it's worth their time.

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[SPEAKER_00]: And when they find that it's worth their time, that's so high credibility that if they have the money, they know there's a extreme value and if they could find the right offer and then become one of your clients.

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[SPEAKER_00]: So really, if we're talking about sports again, a little bit, attention is what gets you in the game.

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[SPEAKER_00]: And credibility is what keeps you on the field.

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[SPEAKER_00]: We're talking about a game all the time, what about the season, and what about after that?

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[SPEAKER_00]: And I know there are coaches with game plans and sometimes they just have the wrong game plan, but there are a lot that are on YouTube that are running around without a true game plan.

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[SPEAKER_00]: And so eventually they get caught up in the thing, they probably coach against anyways, which is burnout.

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[SPEAKER_00]: They teach that you should leverage your time and invest in other people to help scale businesses, but they're not doing it themselves, a lot of them.

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[SPEAKER_00]: And you know, maybe they're new, maybe they're growing, so there's some grace, and we should root for them if they really mean well, they're going to be a good person and help the world become a better place by helping more good businesses.

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[SPEAKER_00]: But what's worse than burnout, man tearing your ACL, you might be out of business.

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[SPEAKER_00]: It could be the equivalent of being canceled.

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[SPEAKER_00]: You know, I mean, who really?

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[SPEAKER_00]: decides that anyways, you have to have a massive amount of people that hate you or something, but anyways, okay, so eventually you could burn out, but even worse, you could tear your ACL, losing your attention, losing your credibility, losing all your leverage.

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[SPEAKER_00]: And all that could be in the name of trying to force growth.

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[SPEAKER_00]: Even in sports there's warm up and you got to build that muscle and you got to build it over time.

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[SPEAKER_00]: If you overdo it and you are out of shape,

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[SPEAKER_00]: you could be tearing your ACL or something else.

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[SPEAKER_00]: But in this very context for this video, I want you to think of YouTube equals attention.

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[SPEAKER_00]: YouTube is a fantastic attention generator, and then here's the thing that you're probably already doing and don't realize this can leverage and grow your YouTube channel overnight if you're not doing this at all.

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[SPEAKER_00]: and that is email.

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[SPEAKER_00]: Email is credibility because if you have someone's list and you've already been nurturing them through a list you've developed a reputation with them and hopefully you've been doing it in a way that isn't just hey here's my next event sign up here's my offer because that's all ask ask ask ask and now you become another marketing email but what if you frame it in a more

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[SPEAKER_00]: authority, system, engine, type of way.

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[SPEAKER_00]: What if you communicated value and shared a story that was a companion and left people just the right amount of information?

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[SPEAKER_00]: that you could send an email every day and still gain retention and not lose people and not have unsubscribers.

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[SPEAKER_00]: It's like the best marketing emails is to actually not market.

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[SPEAKER_00]: You share the story, and if they would like to learn more, they watch your video, and that emails got to be ugly.

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[SPEAKER_00]: Don't show a bunch of photos and make it look like promotions everywhere and put your logo everywhere.

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[SPEAKER_00]: This needs to look like you actually wrote it to someone personally.

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[SPEAKER_00]: and it's got to be really short and easy to read, not one big giant paragraph.

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[SPEAKER_00]: So YouTube is attention.

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[SPEAKER_00]: Email is credibility.

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[SPEAKER_00]: Even if they're not reading it, they're seen it and swiping by, but they're realizing you're trying to communicate a value to them.

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[SPEAKER_00]: And they'll see that as a gold nugget even if they don't read it.

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[SPEAKER_00]: So eventually there's one that they do read.

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[SPEAKER_00]: And if you send one a day, the odds are they'll read one of them of the week and then watch that video.

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[SPEAKER_00]: And then if you're communicating such value in a way and they're like, oh, they're sending too many emails.

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[SPEAKER_00]: I'm going to unsubscribe.

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[SPEAKER_00]: Maybe you're either too marketing or they were never going to buy from you in the first place.

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[SPEAKER_00]: You had no influence over them.

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[SPEAKER_00]: So actually unsuscribers are fantastic.

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[SPEAKER_00]: But the L leverage, that's your offer, that's your monetization, that's how you keep the thing going.

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[SPEAKER_00]: And if those three things are not connected, then you don't have an authority engine.

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[SPEAKER_00]: You're just running plays and they don't score.

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[SPEAKER_00]: You can have fun that way.

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[SPEAKER_00]: Don't get me wrong.

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[SPEAKER_00]: You can, it's a lot of fun.

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[SPEAKER_00]: But if you really want to win, that's even more fun.

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[SPEAKER_00]: Most business coaches on YouTube are trying to monetize attention directly with YouTube.

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[SPEAKER_00]: But the thing is, attention alone doesn't pay you.

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[SPEAKER_00]: It's credibility that converts.

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[SPEAKER_00]: and it's leverage that scales.

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[SPEAKER_00]: So come along with me, follow along.

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[SPEAKER_00]: This is what we're building.

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[SPEAKER_00]: We're using chatGPT as an example that you saw.

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[SPEAKER_00]: And it is not magic.

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[SPEAKER_00]: It's not the end all be all.

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[SPEAKER_00]: It is simply the amplification, the efficiency, and the organizer.

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[SPEAKER_00]: of my thoughts.

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[SPEAKER_00]: The AI tool doesn't create the authority.

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[SPEAKER_00]: It organizes proven structure and it forces clarity.

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[SPEAKER_00]: It surfaces tension and it prevents generic hooks.

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[SPEAKER_00]: I remember when just hooks alone was good enough to stand out on social media and on videos.

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[SPEAKER_00]: that ain't the case anymore.

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[SPEAKER_00]: Everyone's learned about hooks.

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[SPEAKER_00]: They're doing hooks left and right.

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[SPEAKER_00]: But now it's standing out, especially with AI, now AI is trained on generic hooks too.

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[SPEAKER_00]: So you need to guide the AI with what's proven and help it know this works and this doesn't.

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[SPEAKER_00]: I want to do it like this and not like this.

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[SPEAKER_00]: And that's what we built.

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[SPEAKER_00]: So we're not using AI to replace thinking.

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[SPEAKER_00]: Thinking is very important.

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[SPEAKER_00]: We're using it to press your test our packaging.

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[SPEAKER_00]: Heck, for example, something I built on here was that I had CHAPT grade one of the thumbnails I made.

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[SPEAKER_00]: and it pointed out one of the most foundational things about thumbnails that I almost released this way and it was big bold letters that are easy to read with someone smiling and it said more money

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[SPEAKER_00]: Now what I'm saying is sounds obvious, but we can easily put a thumbnail out like that.

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[SPEAKER_00]: Some people want to take one snapshot and then use it on all their thumbnails.

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[SPEAKER_00]: It's got a change.

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[SPEAKER_00]: It's got to be different.

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[SPEAKER_00]: So I ran it through the pressure test of this AI, which I never really trained for images, but I did have it trained on the things I learned about thumbnails.

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[SPEAKER_00]: It just corrected it and it looked pretty real to me.

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[SPEAKER_00]: If you're curious about what it looks like, leave a comment or leave your email.

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[SPEAKER_00]: or message me directly, I'll gladly send you that before and after of that thumbnail so you can see for yourself.

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[SPEAKER_00]: So with all this pressure testing and trained AI, this really helps us with our packaging so that we can better engineer hooks.

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[SPEAKER_00]: YouTube intros, and then we can better write an email that aligns and pushes people to the video without being too lengthy and wordy, and then that alone creates a journey, a pathway for offers so that people will buy your solutions for their problems.

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[SPEAKER_00]: This creates funding for your business so that you can continue helping people.

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[SPEAKER_00]: And here's a secret about this video itself is that it's not about this video being a test.

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[SPEAKER_00]: The real test is not this single video.

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[SPEAKER_00]: It's what happens over the next six to 12 months as this compounds.

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[SPEAKER_00]: So if your business coach, your problem is not usually expertise and it's not the value that you can provide.

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[SPEAKER_00]: And it's not even in-person leverage usually.

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[SPEAKER_00]: You usually already out there networking and doing proper things.

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[SPEAKER_00]: But what it is is digital leverage.

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[SPEAKER_00]: You already know how to build trust.

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[SPEAKER_00]: You have a reputation.

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[SPEAKER_00]: You already know how to sell things most likely.

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[SPEAKER_00]: And you've already dreamed about YouTube or being out there and having a podcast, but you just haven't engineered.

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[SPEAKER_00]: Your YouTube channel to do the same thing that your email is already doing.

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[SPEAKER_00]: Most people have thousands of people on their email list already and under 100 on subscribers on YouTube, one share over the email for every video could make the world of a difference.

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[SPEAKER_00]: So remember attention, credibility, leverage.

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[SPEAKER_00]: And if you want to see more about how we're training this AI to build better hooks in a line with YouTube, so that it becomes part of your authority system.

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[SPEAKER_00]: Then check out the link in the description below.

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[SPEAKER_00]: We'd love to have you on our school community, so you can gain more resources about this topic and have a full framework and walk through, specifically on this topic.

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[SPEAKER_00]: And what I'll do is share a link

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[SPEAKER_00]: to my exact trained GPT for you to be able to use for your own videos over on the school community.

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[SPEAKER_00]: Called the Entrepreneur Experience Hub.

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[SPEAKER_00]: Thanks so much for your time today.

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[SPEAKER_00]: Thank you for listening to this one.

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[SPEAKER_00]: Keep on doing the reps so you don't tear your ACL and keep on keeping on.