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This bonus episode of Quick Tea with JT on the More Than Meets The "i" podcast focuses on 2 business essentials with an emphasis on one of them. Customer Acquisition
Support this podcast at — https://redcircle.com/more-than-meets-the-i/exclusive-content
Transcript
WEBVTT
00:00.972 --> 00:02.513
[SPEAKER_00]: You know, what is up, everybody?
00:02.553 --> 00:07.054
[SPEAKER_00]: Welcome back to another episode of more than meets the eye podcast.
00:07.094 --> 00:18.578
[SPEAKER_00]: We'll reveal behind the curtain of what's going on in the business world and with an emphasis on the marketing and emphasis on digital marketing.
00:18.718 --> 00:19.858
[SPEAKER_00]: Marketing's pretty broad.
00:20.238 --> 00:22.399
[SPEAKER_00]: So welcome to QuickT with JT.
00:22.439 --> 00:24.040
[SPEAKER_00]: This is a special edition version.
00:24.440 --> 00:27.441
[SPEAKER_00]: It is bonus to podcast listeners only.
00:29.160 --> 00:41.928
[SPEAKER_00]: The point of this is so that podcast listeners who subscribe on Apple, Spotify, get a little bit more value on our channel.
00:42.468 --> 00:48.852
[SPEAKER_00]: And we really want to just be a solution, a business solution, a go-to business solution for you all.
00:49.072 --> 00:57.638
[SPEAKER_00]: So today, what I want to talk about is two fundamentals, two parts of business.
00:58.627 --> 01:01.208
[SPEAKER_00]: And the two parts of business, we're going to focus on one part.
01:02.168 --> 01:09.231
[SPEAKER_00]: But Steve Jobs said, you make great products and then you tell people about it.
01:10.192 --> 01:14.694
[SPEAKER_00]: So there's two things, make great products and tell people about it.
01:16.314 --> 01:26.218
[SPEAKER_00]: So in your business, whether it's a medspa, chiropractor, or a coach, or any other business,
01:28.353 --> 01:38.477
[SPEAKER_00]: Really, really this applies to any business, because the marketing's gonna be so broad on this strategy, and then you make it specific to your industry.
01:39.117 --> 01:42.318
[SPEAKER_00]: But, so you need to make a great product.
01:43.018 --> 01:51.301
[SPEAKER_00]: There needs to be a reason why you exist in the marketplace at all, and that is part of your unique selling proposition.
01:52.162 --> 01:55.743
[SPEAKER_00]: So when you have that and how you're different,
01:57.645 --> 02:05.127
[SPEAKER_00]: because of what you make, how you serve people, or how your product is different from another product, how it's the best one.
02:06.047 --> 02:11.048
[SPEAKER_00]: Now the thing is, everyone claims they have the best product, and if they don't, then they should make it better.
02:12.528 --> 02:15.789
[SPEAKER_00]: So the whole thing about that is, does it work?
02:17.449 --> 02:18.629
[SPEAKER_00]: Does it provide results?
02:20.730 --> 02:22.070
[SPEAKER_00]: Where's the receipts for it?
02:22.930 --> 02:23.870
[SPEAKER_00]: Who's it working for?
02:23.890 --> 02:25.851
[SPEAKER_00]: And that is,
02:27.800 --> 02:31.904
[SPEAKER_00]: really a way to gauge your quality product.
02:32.764 --> 02:42.612
[SPEAKER_00]: And don't just put your lens of emphasis on it, but also put the customers experience on it.
02:43.293 --> 02:49.138
[SPEAKER_00]: So that way, basically, if you want to build a great product, listen to the customers you're trying to target.
02:50.859 --> 02:54.022
[SPEAKER_00]: Now, the thing is maybe you don't know.
02:55.163 --> 02:56.344
[SPEAKER_00]: Maybe you don't know who your target
02:57.572 --> 02:59.993
[SPEAKER_00]: customer is or your ideal customer.
03:00.013 --> 03:22.702
[SPEAKER_00]: Well really what I would advise if you're just starting off or you have capacity to pivot, do it now and pick an avatar of really one industry, one kind of business, then you can dig deep into what their pain is and what really drives them and find one
03:23.690 --> 03:29.652
[SPEAKER_00]: and partner with them or get in touch or have meetings or have one to one's called a partnership or whatever it is.
03:30.752 --> 03:32.993
[SPEAKER_00]: And just listen to them, ask them questions.
03:33.833 --> 03:41.036
[SPEAKER_00]: And then from there, you can present your product and then be like, what questions do you have now?
03:41.516 --> 03:46.938
[SPEAKER_00]: And then, write down all those questions and serve them well, like, hey, what would make this better?
03:47.258 --> 03:48.698
[SPEAKER_00]: You know, what do you like most about it?
03:48.738 --> 03:49.618
[SPEAKER_00]: What would make this better?
03:53.007 --> 04:13.123
[SPEAKER_00]: what could we do differently next time is another way to say that and really just interview him just get to know the product so once you have a great product though the thing is a lot of people spend a lot of time here and they don't go to the next step and the next step is to tell people about it so maybe you told your mom maybe you shared it on Facebook on your personal once
04:14.256 --> 04:19.460
[SPEAKER_00]: I don't know what it is, but usually we don't tell people about it enough.
04:19.620 --> 04:24.364
[SPEAKER_00]: And then we wonder why we're not getting all the customers that we want.
04:25.144 --> 04:35.932
[SPEAKER_00]: And there's this big thing that's usually missing when it comes to marketing and telling people about your product to get them to purchase form.
04:36.112 --> 04:42.357
[SPEAKER_00]: So, but the first thing is make sure your product or service is actually of service or solution to
04:44.212 --> 04:45.573
[SPEAKER_00]: the actual customer.
04:48.094 --> 04:52.375
[SPEAKER_00]: If they want it like cool, it'll help the fundamentals and this still helps.
04:52.955 --> 04:58.097
[SPEAKER_00]: But for me in my vision, I want to make sure it actually brings value and makes the world a better place.
04:58.238 --> 05:02.219
[SPEAKER_00]: I don't want to just sell something, make something to sell something to you know.
05:03.319 --> 05:07.141
[SPEAKER_00]: I want to actually serve people well and that tends to sell better too when you serve.
05:08.341 --> 05:12.023
[SPEAKER_00]: So get it to a point where it's scalable
05:13.325 --> 05:29.178
[SPEAKER_00]: meaning that you can take on the work and you can just really get a lot of people involved and you won't hit capacity for it and then you can market it and not be scared to market it.
05:30.279 --> 05:37.885
[SPEAKER_00]: So a lot of people, if you don't want to grow, if you don't want to scale, then marketing probably is not really your thing.
05:38.406 --> 05:42.109
[SPEAKER_00]: But don't complain when you make that choice and then customer stop.
05:43.433 --> 05:50.378
[SPEAKER_00]: showing up and then you complain because you don't have enough business and then you burn out and you have to shut down.
05:51.518 --> 05:54.901
[SPEAKER_00]: And it's all because you didn't choose to put marketing into it.
05:55.701 --> 06:06.808
[SPEAKER_00]: So I encourage you to put it out there to make sure that you have what's called a customer acquisition channel.
06:07.969 --> 06:11.271
[SPEAKER_00]: So this is also a way to
06:13.527 --> 06:17.988
[SPEAKER_00]: acquire new customers and there are many different routes you can take for this.
06:18.908 --> 06:37.991
[SPEAKER_00]: And this is where you really got a test and measure and try things long-term, try things short-term, double down on what's working to get more people, get more foot traffic to get more sales and having an acquisition channel is going to really change your business.
06:38.611 --> 06:41.872
[SPEAKER_00]: So that's the question to answer as you're listening to this.
06:43.718 --> 06:51.244
[SPEAKER_00]: Do you have a way in your business that your proactively getting customers?
06:52.805 --> 06:55.427
[SPEAKER_00]: If you do have a way, how are you doing that?
06:56.407 --> 07:05.914
[SPEAKER_00]: And if you are doing it a certain way, then is that the best, most efficient way, or should you add another way?
07:06.275 --> 07:07.776
[SPEAKER_00]: So you should have multiple ways.
07:08.937 --> 07:13.340
[SPEAKER_00]: Some people, this is social media, organic is free, and social media.
07:14.572 --> 07:15.633
[SPEAKER_00]: So it's like, why not do it?
07:15.853 --> 07:17.834
[SPEAKER_00]: Like, a costume time, that's it.
07:19.515 --> 07:23.278
[SPEAKER_00]: But if you don't have the time, then have someone else do it.
07:25.739 --> 07:34.344
[SPEAKER_00]: And it's a more of a longer term brand building as well, which ultimately builds the trust in this day and age, and then gets another customer.
07:35.365 --> 07:39.628
[SPEAKER_00]: So another way for customer acquisition is
07:41.429 --> 07:41.669
[SPEAKER_00]: ads.
07:42.510 --> 07:47.694
[SPEAKER_00]: If you're not putting out ads, then what are you doing?
07:49.856 --> 07:51.778
[SPEAKER_00]: You need to put some ad dollars out there.
07:51.858 --> 07:55.201
[SPEAKER_00]: So there's always something marketing for you.
07:55.521 --> 07:59.324
[SPEAKER_00]: There's always an opportunity for someone to just sign up.
08:01.206 --> 08:04.189
[SPEAKER_00]: And the ads are active and it pushes.
08:04.809 --> 08:06.230
[SPEAKER_00]: It really goes out there.
08:06.270 --> 08:07.651
[SPEAKER_00]: It's not just a sign.
08:09.250 --> 08:13.151
[SPEAKER_00]: in your front lawn of your business.
08:14.991 --> 08:16.272
[SPEAKER_00]: It's not that sign.
08:16.432 --> 08:23.814
[SPEAKER_00]: It's sending someone to go to sales and then they come back with contact info.
08:25.374 --> 08:28.435
[SPEAKER_00]: That's what it's like for marketing.
08:28.655 --> 08:37.537
[SPEAKER_00]: And then if you have low information buyers and less friction on your way that you acquire after the ads,
08:38.700 --> 08:46.624
[SPEAKER_00]: then it really helps build less friction and so you get more conversions.
08:47.765 --> 08:52.507
[SPEAKER_00]: And so that's really the whole thing.
08:53.368 --> 08:55.609
[SPEAKER_00]: So it could happen in your sleep.
08:57.230 --> 09:00.932
[SPEAKER_00]: Could that happen in your business in your sleep right now where it is?
09:02.072 --> 09:06.315
[SPEAKER_00]: Could you wake up to five new clients?
09:08.255 --> 09:11.076
[SPEAKER_00]: And if you can, then awesome.
09:11.416 --> 09:12.597
[SPEAKER_00]: You might be doing something right.
09:13.417 --> 09:17.239
[SPEAKER_00]: Sometimes there's a net, and that just catches people.
09:18.860 --> 09:22.541
[SPEAKER_00]: But how do you know that they're going to run over there towards the net?
09:22.961 --> 09:28.404
[SPEAKER_00]: And so doing ads, it's like telling them, hey, walk with me.
09:29.564 --> 09:30.365
[SPEAKER_00]: Let's go and do this.
09:30.565 --> 09:37.848
[SPEAKER_00]: So it's a go-getter mentality of way to tell people about your product and how it can better their lives.
09:40.028 --> 09:46.222
[SPEAKER_00]: And that's really just another quick T I wanted to provide here with JT visuals.
09:48.699 --> 09:56.604
[SPEAKER_00]: And really just hopefully that provides some value to ways to be thinking about how to acquire more customers.
09:57.164 --> 10:02.407
[SPEAKER_00]: We do have the way, because once you get into ads, now you need content.
10:02.847 --> 10:05.749
[SPEAKER_00]: And you need to know how to make that content work for you.
10:06.449 --> 10:11.612
[SPEAKER_00]: And if you just do ads, it also introduces another thing, which is that short term.
10:11.652 --> 10:14.354
[SPEAKER_00]: So when you stop doing ads, they stop coming.
10:14.374 --> 10:16.095
[SPEAKER_00]: So now you're stuck.
10:17.663 --> 10:18.264
[SPEAKER_00]: Which is okay.
10:18.304 --> 10:19.184
[SPEAKER_00]: It's part of business.
10:19.324 --> 10:22.086
[SPEAKER_00]: Like you always need to put in dollars to acquire new customers.
10:24.727 --> 10:32.992
[SPEAKER_00]: But if you don't foundationally have something else as well, then it's not going to go as far as you would hope.
10:33.032 --> 10:38.515
[SPEAKER_00]: So you need to be playing the long term play and you need to be playing the short term play.
10:39.355 --> 10:42.677
[SPEAKER_00]: And the short term being adds and then the long term being
10:43.884 --> 11:10.787
[SPEAKER_00]: Organic content with longer form than just one minute social clips and I'm saying that just because That is the direction of the market I know it seems like everyone of their mom kind of has a podcast right now, but if you do a video podcast It helps you show yourself and it helps people recognize the face of the business and feel like there's more trust and then it builds brand and
11:12.448 --> 11:19.293
[SPEAKER_00]: I heard Alex from Mozi, say this, and he said, would you rather have one hundred?
11:21.355 --> 11:32.663
[SPEAKER_00]: Like, would you rather have a customer, a single customer, watch one hundred shorts, or one long two-hour podcast?
11:33.984 --> 11:40.950
[SPEAKER_00]: Now, if they listened to that one two-hour podcast, it was a higher quality hands down.
11:42.036 --> 11:49.678
[SPEAKER_00]: then if they watched you on YouTube shorts or on Instagram reels or TikTok, one hundred times.
11:51.579 --> 11:56.580
[SPEAKER_00]: So that really goes to show like there is a way to have higher quality content.
11:57.600 --> 12:01.842
[SPEAKER_00]: And you still need the shorts, but that needs to lead to something that's longer.
12:02.962 --> 12:05.043
[SPEAKER_00]: And that longer content needs to exist.
12:05.383 --> 12:09.104
[SPEAKER_00]: And if you're doing ads and you don't have an established profile,
12:10.016 --> 12:10.696
[SPEAKER_00]: I've seen that too.
12:10.956 --> 12:14.157
[SPEAKER_00]: They didn't even have a TikTok profile and they're advertising on TikTok.
12:14.437 --> 12:19.359
[SPEAKER_00]: So you couldn't go and look and see what the business was all about.
12:21.160 --> 12:38.185
[SPEAKER_00]: So you need the organic, you need the paid, and you need the short, and you need the long, and then the long builds that trust and helps give people more information so that they can be a high quality customer for you.
12:39.393 --> 12:43.155
[SPEAKER_00]: and be ready to book and they really know what you're all about and what they're getting into.
12:43.735 --> 12:49.038
[SPEAKER_00]: So that's why I doubled down on really tripled down on
12:50.057 --> 13:15.793
[SPEAKER_00]: video podcast production because I've seen what it can do for businesses there's all sorts of things that you're required to do and it comes to telling people about your products and that's email marketing that's social media posting and you need to do that as much as humanly possible and then everyone's telling you hey you need to like daily's a first good goal you know and all of that or a lot of people are only posting once
13:17.647 --> 13:21.529
[SPEAKER_00]: every month or once every week and that is not going to cut it anymore.
13:21.990 --> 13:23.010
[SPEAKER_00]: There's AI out there.
13:23.030 --> 13:44.664
[SPEAKER_00]: You need to be able to be found on AI and so video podcasts actually helps check all these boxes because AI looks through podcasts that transcribes every word that you say and then when people are looking things up on AI it can come up and then it's posted on web pages on your website.
13:46.530 --> 14:15.226
[SPEAKER_00]: it could be through a blog and then your social media is conquered because now you have daily posts going out people are daily being reminded that you exist and it's working for you and then that's also adds towards your longer form content which is the longer podcast so now when people listen even though you might have thirty listeners at first or that's actually pretty generous if that's a launch at thirty
14:15.986 --> 14:17.347
[SPEAKER_00]: And you didn't have an audience at all.
14:17.407 --> 14:39.405
[SPEAKER_00]: Now you're building this like really well trusted audience and over time that becomes a thousand and then it becomes ten thousand and then it becomes a hundred thousand and then it becomes a million and once you hit that million man now that you've got this large trusted audience You're just gonna keep working on products again to help bring them up
14:41.442 --> 14:43.204
[SPEAKER_00]: and really serve them really well.
14:43.785 --> 14:54.159
[SPEAKER_00]: So that's the long play and that's what we're all about and that all happens through video podcast and it's just so crazy that that can't happen.
14:55.941 --> 14:57.203
[SPEAKER_00]: And that's the route and then
14:58.464 --> 15:27.506
[SPEAKER_00]: not even to mention that podcasts also become YouTube channels when they're on video and on podcast platforms for audio only there can be advertisements and you can get paid just to show other people's ads on your show now that you have an audience and on YouTube every subscriber is worth more than any social media follower because YouTube monetizes pretty decently so it actually can start to become another
15:28.209 --> 15:29.601
[SPEAKER_00]: Stream of income for your business.
15:30.907 --> 15:40.770
[SPEAKER_00]: So this really excites me about video podcasts and the whole side of things where it says to tell people about your business and products and services.
15:42.571 --> 15:47.593
[SPEAKER_00]: That is the side of things that we absolutely help with and what guide you will coach you to.
15:48.813 --> 15:55.815
[SPEAKER_00]: And I just really hope that even these podcasts that you're listening to that you'll find so much value through it.
15:56.196 --> 16:00.157
[SPEAKER_00]: And then that you can be inspired to go and do something where you go with us or not.
16:01.044 --> 16:16.714
[SPEAKER_00]: So make that, make that your thing, be thinking about ways that you acquire customers and make sure that's on your list and that you don't expect anything to happen if you're not out there making something happen.
16:17.235 --> 16:22.178
[SPEAKER_00]: So with that, I just want to encourage you to keep on keeping up.
00:00.972 --> 00:02.513
[SPEAKER_00]: You know, what is up, everybody?
00:02.553 --> 00:07.054
[SPEAKER_00]: Welcome back to another episode of more than meets the eye podcast.
00:07.094 --> 00:18.578
[SPEAKER_00]: We'll reveal behind the curtain of what's going on in the business world and with an emphasis on the marketing and emphasis on digital marketing.
00:18.718 --> 00:19.858
[SPEAKER_00]: Marketing's pretty broad.
00:20.238 --> 00:22.399
[SPEAKER_00]: So welcome to QuickT with JT.
00:22.439 --> 00:24.040
[SPEAKER_00]: This is a special edition version.
00:24.440 --> 00:27.441
[SPEAKER_00]: It is bonus to podcast listeners only.
00:29.160 --> 00:41.928
[SPEAKER_00]: The point of this is so that podcast listeners who subscribe on Apple, Spotify, get a little bit more value on our channel.
00:42.468 --> 00:48.852
[SPEAKER_00]: And we really want to just be a solution, a business solution, a go-to business solution for you all.
00:49.072 --> 00:57.638
[SPEAKER_00]: So today, what I want to talk about is two fundamentals, two parts of business.
00:58.627 --> 01:01.208
[SPEAKER_00]: And the two parts of business, we're going to focus on one part.
01:02.168 --> 01:09.231
[SPEAKER_00]: But Steve Jobs said, you make great products and then you tell people about it.
01:10.192 --> 01:14.694
[SPEAKER_00]: So there's two things, make great products and tell people about it.
01:16.314 --> 01:26.218
[SPEAKER_00]: So in your business, whether it's a medspa, chiropractor, or a coach, or any other business,
01:28.353 --> 01:38.477
[SPEAKER_00]: Really, really this applies to any business, because the marketing's gonna be so broad on this strategy, and then you make it specific to your industry.
01:39.117 --> 01:42.318
[SPEAKER_00]: But, so you need to make a great product.
01:43.018 --> 01:51.301
[SPEAKER_00]: There needs to be a reason why you exist in the marketplace at all, and that is part of your unique selling proposition.
01:52.162 --> 01:55.743
[SPEAKER_00]: So when you have that and how you're different,
01:57.645 --> 02:05.127
[SPEAKER_00]: because of what you make, how you serve people, or how your product is different from another product, how it's the best one.
02:06.047 --> 02:11.048
[SPEAKER_00]: Now the thing is, everyone claims they have the best product, and if they don't, then they should make it better.
02:12.528 --> 02:15.789
[SPEAKER_00]: So the whole thing about that is, does it work?
02:17.449 --> 02:18.629
[SPEAKER_00]: Does it provide results?
02:20.730 --> 02:22.070
[SPEAKER_00]: Where's the receipts for it?
02:22.930 --> 02:23.870
[SPEAKER_00]: Who's it working for?
02:23.890 --> 02:25.851
[SPEAKER_00]: And that is,
02:27.800 --> 02:31.904
[SPEAKER_00]: really a way to gauge your quality product.
02:32.764 --> 02:42.612
[SPEAKER_00]: And don't just put your lens of emphasis on it, but also put the customers experience on it.
02:43.293 --> 02:49.138
[SPEAKER_00]: So that way, basically, if you want to build a great product, listen to the customers you're trying to target.
02:50.859 --> 02:54.022
[SPEAKER_00]: Now, the thing is maybe you don't know.
02:55.163 --> 02:56.344
[SPEAKER_00]: Maybe you don't know who your target
02:57.572 --> 02:59.993
[SPEAKER_00]: customer is or your ideal customer.
03:00.013 --> 03:22.702
[SPEAKER_00]: Well really what I would advise if you're just starting off or you have capacity to pivot, do it now and pick an avatar of really one industry, one kind of business, then you can dig deep into what their pain is and what really drives them and find one
03:23.690 --> 03:29.652
[SPEAKER_00]: and partner with them or get in touch or have meetings or have one to one's called a partnership or whatever it is.
03:30.752 --> 03:32.993
[SPEAKER_00]: And just listen to them, ask them questions.
03:33.833 --> 03:41.036
[SPEAKER_00]: And then from there, you can present your product and then be like, what questions do you have now?
03:41.516 --> 03:46.938
[SPEAKER_00]: And then, write down all those questions and serve them well, like, hey, what would make this better?
03:47.258 --> 03:48.698
[SPEAKER_00]: You know, what do you like most about it?
03:48.738 --> 03:49.618
[SPEAKER_00]: What would make this better?
03:53.007 --> 04:13.123
[SPEAKER_00]: what could we do differently next time is another way to say that and really just interview him just get to know the product so once you have a great product though the thing is a lot of people spend a lot of time here and they don't go to the next step and the next step is to tell people about it so maybe you told your mom maybe you shared it on Facebook on your personal once
04:14.256 --> 04:19.460
[SPEAKER_00]: I don't know what it is, but usually we don't tell people about it enough.
04:19.620 --> 04:24.364
[SPEAKER_00]: And then we wonder why we're not getting all the customers that we want.
04:25.144 --> 04:35.932
[SPEAKER_00]: And there's this big thing that's usually missing when it comes to marketing and telling people about your product to get them to purchase form.
04:36.112 --> 04:42.357
[SPEAKER_00]: So, but the first thing is make sure your product or service is actually of service or solution to
04:44.212 --> 04:45.573
[SPEAKER_00]: the actual customer.
04:48.094 --> 04:52.375
[SPEAKER_00]: If they want it like cool, it'll help the fundamentals and this still helps.
04:52.955 --> 04:58.097
[SPEAKER_00]: But for me in my vision, I want to make sure it actually brings value and makes the world a better place.
04:58.238 --> 05:02.219
[SPEAKER_00]: I don't want to just sell something, make something to sell something to you know.
05:03.319 --> 05:07.141
[SPEAKER_00]: I want to actually serve people well and that tends to sell better too when you serve.
05:08.341 --> 05:12.023
[SPEAKER_00]: So get it to a point where it's scalable
05:13.325 --> 05:29.178
[SPEAKER_00]: meaning that you can take on the work and you can just really get a lot of people involved and you won't hit capacity for it and then you can market it and not be scared to market it.
05:30.279 --> 05:37.885
[SPEAKER_00]: So a lot of people, if you don't want to grow, if you don't want to scale, then marketing probably is not really your thing.
05:38.406 --> 05:42.109
[SPEAKER_00]: But don't complain when you make that choice and then customer stop.
05:43.433 --> 05:50.378
[SPEAKER_00]: showing up and then you complain because you don't have enough business and then you burn out and you have to shut down.
05:51.518 --> 05:54.901
[SPEAKER_00]: And it's all because you didn't choose to put marketing into it.
05:55.701 --> 06:06.808
[SPEAKER_00]: So I encourage you to put it out there to make sure that you have what's called a customer acquisition channel.
06:07.969 --> 06:11.271
[SPEAKER_00]: So this is also a way to
06:13.527 --> 06:17.988
[SPEAKER_00]: acquire new customers and there are many different routes you can take for this.
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[SPEAKER_00]: And this is where you really got a test and measure and try things long-term, try things short-term, double down on what's working to get more people, get more foot traffic to get more sales and having an acquisition channel is going to really change your business.
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[SPEAKER_00]: So that's the question to answer as you're listening to this.
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[SPEAKER_00]: Do you have a way in your business that your proactively getting customers?
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[SPEAKER_00]: If you do have a way, how are you doing that?
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[SPEAKER_00]: And if you are doing it a certain way, then is that the best, most efficient way, or should you add another way?
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[SPEAKER_00]: So you should have multiple ways.
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[SPEAKER_00]: Some people, this is social media, organic is free, and social media.
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[SPEAKER_00]: So it's like, why not do it?
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[SPEAKER_00]: Like, a costume time, that's it.
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[SPEAKER_00]: But if you don't have the time, then have someone else do it.
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[SPEAKER_00]: And it's a more of a longer term brand building as well, which ultimately builds the trust in this day and age, and then gets another customer.
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[SPEAKER_00]: So another way for customer acquisition is
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[SPEAKER_00]: ads.
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[SPEAKER_00]: If you're not putting out ads, then what are you doing?
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[SPEAKER_00]: You need to put some ad dollars out there.
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[SPEAKER_00]: So there's always something marketing for you.
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[SPEAKER_00]: There's always an opportunity for someone to just sign up.
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[SPEAKER_00]: And the ads are active and it pushes.
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[SPEAKER_00]: It really goes out there.
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[SPEAKER_00]: It's not just a sign.
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[SPEAKER_00]: in your front lawn of your business.
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[SPEAKER_00]: It's not that sign.
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[SPEAKER_00]: It's sending someone to go to sales and then they come back with contact info.
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[SPEAKER_00]: That's what it's like for marketing.
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[SPEAKER_00]: And then if you have low information buyers and less friction on your way that you acquire after the ads,
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[SPEAKER_00]: then it really helps build less friction and so you get more conversions.
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[SPEAKER_00]: And so that's really the whole thing.
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[SPEAKER_00]: So it could happen in your sleep.
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[SPEAKER_00]: Could that happen in your business in your sleep right now where it is?
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[SPEAKER_00]: Could you wake up to five new clients?
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[SPEAKER_00]: And if you can, then awesome.
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[SPEAKER_00]: You might be doing something right.
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[SPEAKER_00]: Sometimes there's a net, and that just catches people.
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[SPEAKER_00]: But how do you know that they're going to run over there towards the net?
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[SPEAKER_00]: And so doing ads, it's like telling them, hey, walk with me.
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[SPEAKER_00]: Let's go and do this.
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[SPEAKER_00]: So it's a go-getter mentality of way to tell people about your product and how it can better their lives.
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[SPEAKER_00]: And that's really just another quick T I wanted to provide here with JT visuals.
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[SPEAKER_00]: And really just hopefully that provides some value to ways to be thinking about how to acquire more customers.
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[SPEAKER_00]: We do have the way, because once you get into ads, now you need content.
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[SPEAKER_00]: And you need to know how to make that content work for you.
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[SPEAKER_00]: And if you just do ads, it also introduces another thing, which is that short term.
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[SPEAKER_00]: So when you stop doing ads, they stop coming.
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[SPEAKER_00]: So now you're stuck.
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[SPEAKER_00]: Which is okay.
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[SPEAKER_00]: It's part of business.
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[SPEAKER_00]: Like you always need to put in dollars to acquire new customers.
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[SPEAKER_00]: But if you don't foundationally have something else as well, then it's not going to go as far as you would hope.
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[SPEAKER_00]: So you need to be playing the long term play and you need to be playing the short term play.
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[SPEAKER_00]: And the short term being adds and then the long term being
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[SPEAKER_00]: Organic content with longer form than just one minute social clips and I'm saying that just because That is the direction of the market I know it seems like everyone of their mom kind of has a podcast right now, but if you do a video podcast It helps you show yourself and it helps people recognize the face of the business and feel like there's more trust and then it builds brand and
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[SPEAKER_00]: I heard Alex from Mozi, say this, and he said, would you rather have one hundred?
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[SPEAKER_00]: Like, would you rather have a customer, a single customer, watch one hundred shorts, or one long two-hour podcast?
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[SPEAKER_00]: Now, if they listened to that one two-hour podcast, it was a higher quality hands down.
11:42.036 --> 11:49.678
[SPEAKER_00]: then if they watched you on YouTube shorts or on Instagram reels or TikTok, one hundred times.
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[SPEAKER_00]: So that really goes to show like there is a way to have higher quality content.
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[SPEAKER_00]: And you still need the shorts, but that needs to lead to something that's longer.
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[SPEAKER_00]: And that longer content needs to exist.
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[SPEAKER_00]: And if you're doing ads and you don't have an established profile,
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[SPEAKER_00]: I've seen that too.
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[SPEAKER_00]: They didn't even have a TikTok profile and they're advertising on TikTok.
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[SPEAKER_00]: So you couldn't go and look and see what the business was all about.
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[SPEAKER_00]: So you need the organic, you need the paid, and you need the short, and you need the long, and then the long builds that trust and helps give people more information so that they can be a high quality customer for you.
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[SPEAKER_00]: and be ready to book and they really know what you're all about and what they're getting into.
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[SPEAKER_00]: So that's why I doubled down on really tripled down on
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[SPEAKER_00]: video podcast production because I've seen what it can do for businesses there's all sorts of things that you're required to do and it comes to telling people about your products and that's email marketing that's social media posting and you need to do that as much as humanly possible and then everyone's telling you hey you need to like daily's a first good goal you know and all of that or a lot of people are only posting once
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[SPEAKER_00]: every month or once every week and that is not going to cut it anymore.
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[SPEAKER_00]: There's AI out there.
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[SPEAKER_00]: You need to be able to be found on AI and so video podcasts actually helps check all these boxes because AI looks through podcasts that transcribes every word that you say and then when people are looking things up on AI it can come up and then it's posted on web pages on your website.
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[SPEAKER_00]: it could be through a blog and then your social media is conquered because now you have daily posts going out people are daily being reminded that you exist and it's working for you and then that's also adds towards your longer form content which is the longer podcast so now when people listen even though you might have thirty listeners at first or that's actually pretty generous if that's a launch at thirty
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[SPEAKER_00]: And you didn't have an audience at all.
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[SPEAKER_00]: Now you're building this like really well trusted audience and over time that becomes a thousand and then it becomes ten thousand and then it becomes a hundred thousand and then it becomes a million and once you hit that million man now that you've got this large trusted audience You're just gonna keep working on products again to help bring them up
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[SPEAKER_00]: and really serve them really well.
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[SPEAKER_00]: So that's the long play and that's what we're all about and that all happens through video podcast and it's just so crazy that that can't happen.
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[SPEAKER_00]: And that's the route and then
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[SPEAKER_00]: not even to mention that podcasts also become YouTube channels when they're on video and on podcast platforms for audio only there can be advertisements and you can get paid just to show other people's ads on your show now that you have an audience and on YouTube every subscriber is worth more than any social media follower because YouTube monetizes pretty decently so it actually can start to become another
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[SPEAKER_00]: Stream of income for your business.
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[SPEAKER_00]: So this really excites me about video podcasts and the whole side of things where it says to tell people about your business and products and services.
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[SPEAKER_00]: That is the side of things that we absolutely help with and what guide you will coach you to.
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[SPEAKER_00]: And I just really hope that even these podcasts that you're listening to that you'll find so much value through it.
15:56.196 --> 16:00.157
[SPEAKER_00]: And then that you can be inspired to go and do something where you go with us or not.
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[SPEAKER_00]: So make that, make that your thing, be thinking about ways that you acquire customers and make sure that's on your list and that you don't expect anything to happen if you're not out there making something happen.
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[SPEAKER_00]: So with that, I just want to encourage you to keep on keeping up.