The Exact System That Made 1 Podcast $1.2 Million

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[SPEAKER_02]: If you're in the business world and you haven't been living under Iraq, then you've probably heard of the diary of a CEO podcast with Stephen Bartlett.

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[SPEAKER_02]: Not that long ago he put out a video that revealed how he has made $1.2 million dollars per year with one podcast.

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[SPEAKER_02]: Everyone talks about the guests on the Diary of CEO, but I don't think that's the main reason why the podcast works.

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[SPEAKER_02]: There are thousands of podcasts with big guests that just never grow.

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[SPEAKER_02]: And after watching this recent video that Steven put out, I knew that I had to dig in deeper to figure out their exact system,

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[SPEAKER_02]: implement that app scale for our podcast.

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[SPEAKER_02]: So we're going to look at how the show is structured, how the audience discovers it, how they leverage it to make money.

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[SPEAKER_02]: And most importantly, why millions of Americans come back every week.

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[SPEAKER_02]: In fact, they post twice a week now.

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[SPEAKER_02]: And after seeing what I saw on us behind the scenes video, I want to translate that to you, so you can understand and see how it could possibly work for you as well.

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[SPEAKER_02]: We are just the video production company.

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[SPEAKER_02]: We are this revolution driven created this for the WestPi.

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[SPEAKER_02]: Yo, what's up everybody?

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[SPEAKER_02]: Welcome back to another episode of the more the meets the eye podcast where we talk about what's behind a person, a product, or a practice, especially when it comes to marketing and podcasting.

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[SPEAKER_02]: I'm Jared Taylor and I've got my coffee and I want to welcome you to JT visuals that's spelled without the letter eye because there's more than meets the eye today.

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[SPEAKER_02]: We're looking at what is behind the practice and as much as we can, the person behind Stephen Bartlett and the diary of a CEO podcast and its success.

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[SPEAKER_01]: Hey, sorry to interrupt, but Joe, you got something on your chest.

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[SPEAKER_01]: When I failed my first eight business, I chalked it up to a couple of things.

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[SPEAKER_01]: Number one, I was very proud and I didn't learn how to build a business, but the second thing I realized is I didn't go to school for this.

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[SPEAKER_02]: And it's fun to try to figure things out and explore, but then there comes a point where you're like, wait, hold on.

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[SPEAKER_02]: What are all the other successful business owners doing?

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[SPEAKER_01]: We've provided something for you if you feel the same exact way.

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[SPEAKER_01]: We've provided school SKWOL entrepreneur experience where you can actually have a free content and a community of people that are also in there that are entrepreneurs that love to give feedback and ask for feedback.

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[SPEAKER_01]: If you don't feel like you have the resources, enough to help you become successful, join our school.

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[SPEAKER_01]: It starts for free.

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[SPEAKER_01]: So what do you waiting for?

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[SPEAKER_02]: Go to JTViguals.com slash school.

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[SPEAKER_02]: That's JTViguals without the eye.

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[SPEAKER_02]: And that's school with a kick.

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[SPEAKER_02]: Now back to the show.

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[SPEAKER_02]: So the first things first, I got some help with our producer Azaria.

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[SPEAKER_02]: and we need to audit this podcast and figure out where it is with all of the numbers.

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[SPEAKER_02]: And there are many social platforms that they post on.

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[SPEAKER_02]: They're posting on video on YouTube.

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[SPEAKER_02]: They're doing YouTube shorts for clips.

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[SPEAKER_02]: They're doing Instagram reels.

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[SPEAKER_02]: And they're doing TikTok for sure.

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[SPEAKER_02]: I'm not sure about all the other platforms, but let's dig in.

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[SPEAKER_02]: We're going to figure this out in real time.

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[SPEAKER_02]: Okay, so I found him on TikTok and actually this is interesting because I like analyzing what's the profile photo, how many followers, what's the name, what's the user name, because there's a nickname and a user name.

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[SPEAKER_02]: And he has 4.6 million followers.

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[SPEAKER_02]: But not just the followers.

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[SPEAKER_02]: Let's look at some of this.

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[SPEAKER_02]: Okay.

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[SPEAKER_02]: See, this is why it's not all about followers.

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[SPEAKER_02]: There are some clips in here.

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[SPEAKER_02]: That's 12,000.

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[SPEAKER_02]: And 12,000.

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[SPEAKER_02]: That's a lot.

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[SPEAKER_02]: And there's 9,400 on one.

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[SPEAKER_02]: But these are recent.

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[SPEAKER_02]: You know, they keep rolling out.

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[SPEAKER_02]: It takes time for it to snowball and catch up.

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[SPEAKER_02]: But then we see 400,000 views, and we see 275,000 views, 600,000 views on these videos, which just shows that the content they're putting out, people are watching it, and they're liking it.

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[SPEAKER_02]: On top of that, he's accumulated 4.6 million followers.

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[SPEAKER_02]: And on TikTok, they title it the podcast.

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[SPEAKER_02]: The diary of a CEO is what they made the nickname is the podcast name.

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[SPEAKER_02]: So now it's searchable if they must have found out that people on TikTok are searching the diary of a CEO and they're searching Steven Bartlett and so which one comes up and actually on TikTok you can have a username and that username is your at symbol that has to be unique and somehow he got at Steven.

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[SPEAKER_02]: And it's been on that for a long time.

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[SPEAKER_02]: And then there's the diary of a CEO as the profile.

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[SPEAKER_02]: What does it look like on Instagram?

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[SPEAKER_00]: Instagram is basically the same thing.

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[SPEAKER_00]: It's also called the diary of a CEO podcast with At Stephen.

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[SPEAKER_02]: Okay, so that's an interesting format.

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[SPEAKER_02]: So he actually combined podcast show with personal brand.

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[SPEAKER_02]: So when you click and you watch one of these, it shows up as the diary of a CEO.

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[SPEAKER_02]: It doesn't say Stephen.

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[SPEAKER_02]: So it doesn't look like personal brand on this.

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[SPEAKER_02]: What about his followers on Instagram?

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[SPEAKER_00]: Three million.

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[SPEAKER_02]: Three million.

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[SPEAKER_02]: So he's got more on TikTok.

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[SPEAKER_02]: That's interesting.

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[SPEAKER_02]: What about the profile photo?

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[SPEAKER_02]: Is it a logo or is it a person?

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[SPEAKER_00]: It's Stephen's face with DOAC.

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[SPEAKER_02]: Okay, so that's something that's, that's food for thought.

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[SPEAKER_02]: On the bio it says the room where it all happens, and then it gives information hosted by Stephen Bartlett joined 15 million plus people by subscribing to us below.

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[SPEAKER_02]: Their ask on TikTok is to go and subscribe on YouTube.

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[SPEAKER_02]: That's very interesting, that's good, it's direct.

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[SPEAKER_02]: And there's only one, there's only one called action.

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[SPEAKER_02]: He doesn't have a link tree.

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[SPEAKER_02]: He doesn't have the Metricool Smart Links.

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[SPEAKER_02]: And he doesn't have lemonade.

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[SPEAKER_02]: You know, delete lemonade from your profile on TikTok of people know what I mean.

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[SPEAKER_02]: What about on Instagram?

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[SPEAKER_02]: What's his like bio look like?

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[SPEAKER_00]: Yeah, the bio says the world's fastest growing community of people who are striving to better themselves hosted by At Stephen.

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[SPEAKER_00]: And then there's one link.

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[SPEAKER_00]: When I click on it, there's two options to subscribe on YouTube or join the DoX circle.

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[SPEAKER_02]: Okay, click the do-act circle, and we'll see what that is.

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[SPEAKER_02]: I'm wondering if it's like some sort of insider thing, like a community like school.com or something.

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[SPEAKER_00]: Before the camera's roll, after they stop and in the spaces between that shape everything, join the minds behind the diary of a CEO access the unfiltered conversations, the breakthrough insights and the community that's redefining what it means to think deeply about the world we're building.

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[SPEAKER_02]: Okay, that's cool, so that's the exclusive content then.

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[SPEAKER_00]: Exclusive content in our circle, unreleased episodes, inside our knowledge, early access, does that cost, does it say I'm sure it does it's 699 euros per month or 69 99 for the year

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[SPEAKER_02]: Okay, so yeah, he created a subscription service to get more out of it.

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[SPEAKER_02]: And I wonder at what point that he decided that was something to do because I know where we struggled when we put out exclusive content and tried to charge even less.

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[SPEAKER_02]: We knew we knew we weren't at that level.

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[SPEAKER_02]: So we tried to charge less, but it didn't bring good results.

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[SPEAKER_02]: And I didn't actually think that was a good next step and we did it too early.

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[SPEAKER_02]: We did it way too early.

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[SPEAKER_02]: You're gonna wait till you have a lot more listeners to be able to do something like that.

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[SPEAKER_02]: Okay, so that's interesting about the socials.

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[SPEAKER_02]: I'm sure there's other platforms he's on.

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[SPEAKER_02]: I'm assuming he's on LinkedIn, probably Twitter, probably somewhere in Facebook, but I'm guaranteeing that TikTok and Instagram has to be the largest social platforms.

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[SPEAKER_02]: So now when they do that, they have all these clips, a lot of people will see the clips, and then push them to go and subscribe.

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[SPEAKER_02]: So if we look at YouTube, we're like a YouTube, this is where it gets interesting.

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[SPEAKER_02]: There's 15.3 million subscribers.

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[SPEAKER_02]: Subscribers on YouTube are way more valuable than followers on TikTok.

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[SPEAKER_02]: And this is significantly higher, three times higher than what we were seeing on TikTok.

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[SPEAKER_02]: 4.5 million views four days ago, 2.6 million views seven days ago, 3.2 million views 12 days ago.

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[SPEAKER_02]: This is crazy, like the results of the conversations and how they package their videos and what they're able to show over and over and over.

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[SPEAKER_02]: This is interesting to me.

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[SPEAKER_02]: There's Steven Bartlett.com

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[SPEAKER_02]: and then there's all the social platforms.

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[SPEAKER_02]: So, yep, there's Facebook, there's LinkedIn.

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[SPEAKER_02]: There's something called book and then there's 100 CEOs newsletter and diary of a CEO newsletter.

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[SPEAKER_02]: So, they do the newsletter.

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[SPEAKER_02]: It looks like that's how they can collect info to grow their audience.

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[SPEAKER_02]: If I click on book, what is it?

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[SPEAKER_02]: Where does it take me?

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[SPEAKER_02]: It's literally his book.

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[SPEAKER_02]: I didn't know if it was booking for a calendar or if it was buying some book and it's buying a book.

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[SPEAKER_02]: It actually says pre order Stevens new book.

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[SPEAKER_02]: So he's using this platform now.

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[SPEAKER_02]: to be able to be that go to person for, really for what makes him unique, which is interviewing, gathering information, and then presenting it in new ways.

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[SPEAKER_02]: Okay, so now in this video that I watched, there was a part where he said right away in this video, he says, this podcast is about this podcast.

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[SPEAKER_02]: And this works though because the audience is already invested

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[SPEAKER_02]: who he is and so the listener is thinking I already listen and I want to understand the machine behind it and so that confirms the click immediately which is really critical for retention then he brings it to a relatable origin story because he talks about how when he first started and I believe he said nine years ago

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[SPEAKER_02]: nine years ago.

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[SPEAKER_02]: So this podcast has been going for nine years and we're all thinking oh he made 1.2 million dollars from a podcast that must have been easy, but how long until he did that.

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[SPEAKER_02]: And that's actually the real barrier.

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[SPEAKER_02]: What is it when you can start taking matters in your own hands and get sponsors?

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[SPEAKER_02]: And I've heard a lot of mixed results.

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[SPEAKER_02]: I know a local podcaster that before

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[SPEAKER_02]: before they even prove themselves.

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[SPEAKER_02]: So sometimes you just gotta get people to believe and you and tell them the project you're starting and you would like for them to be a sponsor for it.

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[SPEAKER_02]: But then after that, it makes you wonder like at what point can you go and get big fish sponsors like what Stephen Bartlett did?

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[SPEAKER_02]: So he started out with the cheap microphone and recording under a duvet and he edited himself.

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[SPEAKER_02]: It helps us when he shares that in his video.

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[SPEAKER_02]: It actually helps us think like, oh, I could start one.

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[SPEAKER_02]: So it kind of humanizes them.

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[SPEAKER_02]: But then like here was one of the important things that I realized after watching his video behind the scenes was really the habit engine.

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[SPEAKER_02]: He said that he posted every Monday and that was what made a difference.

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[SPEAKER_02]: And then he looked at the listener behavior and he said that he learned that 50% of the listeners listen during transit.

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[SPEAKER_02]: And after you learn that information, he's like, okay, so now I'm gonna release every Monday at 7 a.m. because that's when people are in transit most of the time.

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[SPEAKER_02]: And that helps listener behavior, joining them, meeting them where they are.

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[SPEAKER_02]: And then it became so much more than that by doing it weekly.

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[SPEAKER_02]: It became a weekly ritual for those listeners.

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[SPEAKER_02]: So I think that's huge.

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[SPEAKER_02]: It's not just publishing content to put it out there and hope someone sees it.

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[SPEAKER_02]: He's meeting them where they are and helping create habits that involve listening to his show.

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[SPEAKER_02]: And they keep coming back because he keeps putting it out there and it's the kind of content that they're interested in.

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[SPEAKER_02]: So then there's another part in the video that I think you guys should know.

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[SPEAKER_02]: And that part is when he reveals 95% of podcast discovery actually happens outside of the podcast apps.

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[SPEAKER_02]: meaning it's not Apple Podcast, it's not Spotify, 95% of the discovery is outside of those platforms and they don't even provide a lot of promotion opportunity anyways.

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[SPEAKER_02]: So he built discovery through guests who bring audiences and the YouTube algorithm.

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[SPEAKER_02]: And he got good at knowing how to show up on the YouTube algorithm.

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[SPEAKER_02]: And then of course he has all of his short form, clips going that point back to it.

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[SPEAKER_02]: And it looks like he also has a newsletter.

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[SPEAKER_02]: So there's the fourth thing that newsletter is capturing existing audiences.

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[SPEAKER_02]: Since you have the fight to be on the algorithm again, anyway, that means the 15.3 million subscribers he has.

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[SPEAKER_02]: It's possible.

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[SPEAKER_02]: He doesn't show up on the algorithm again.

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[SPEAKER_02]: So if he has a newsletter and he has millions in the newsletter, he can put out a post.

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[SPEAKER_02]: providing value within the context of the video, which intrigues people to want to go and listen again.

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[SPEAKER_02]: So adding email to your system, some sort of newsletter, that points people towards the episode every time it releases, is a great way to own your audience.

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[SPEAKER_02]: And there's a certain way you can do it to make sure that there's at least 20% open rate on your emails.

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[SPEAKER_02]: Okay, so Azaria, this is interesting.

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[SPEAKER_02]: So, he has all these high-profile guests, and then in this video he actually reveals that he cares so much about the quality of the conversation, and then he wants the listeners to feel like they can listen to good conversations, he has completely deleted episodes and never released them.

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[SPEAKER_02]: It was rare, but it's happened one or two times.

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[SPEAKER_02]: And I imagine that, like, and we edit and have a whole conversation, a range of whole thing.

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[SPEAKER_02]: But then it actually came down to the dedication to those who listen, and make sure it's good and protects the quality of the show itself.

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[SPEAKER_00]: And that's why it's important to qualify guests before they come in to make sure they're going to align with the topics and the values of the show.

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[SPEAKER_02]: Yeah, that's very important.

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[SPEAKER_02]: And I think that for them, when those have happened, was after qualifying really well, and that's why they've had so few.

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[SPEAKER_00]: Right, there would be more if they let anyone be on the show.

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[SPEAKER_02]: Yeah, so that's important.

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[SPEAKER_02]: Because we ourselves easily can turn our podcast into a guest experience only, like where it's only focused on that, and it's not focused on the actual content for what listeners can grow in and deemed valuable.

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[SPEAKER_02]: So it's important to really balance all of that, and that really builds the trust, which is what he's done, and then that trust over time isn't linear at compounds.

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[SPEAKER_00]: Well, and if your listeners don't trust you, you won't have listeners in your guest experience won't be as valuable, so it kind of goes into a circle.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: But what's the best way to actually monetize a podcast while still keeping trust?

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[SPEAKER_00]: Sponsors.

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[SPEAKER_02]: Sponsors, which is a segue to our sponsor, JT visuals, the guest experience.

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[SPEAKER_02]: We'll speak more on that later.

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[SPEAKER_02]: Okay, so he does the method for sponsorships in the episodes.

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[SPEAKER_02]: where he's doing host red ads, which is valuable because when the host reads it, they know how to make it work.

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[SPEAKER_02]: They know how to articulate it and share the story behind why someone needs that product versus if someone else just wants to submit some commercial, it's going to be a little too sales forward and not story driven.

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[SPEAKER_02]: And so when he does it, he also only accepts ads and does sponsorships for the products that he actually believes in.

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[SPEAKER_02]: So it requires a good vetting process and make sure it's actually valuable to those that want to buy it who are the listeners.

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[SPEAKER_02]: And that's cool too.

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[SPEAKER_02]: That surprised me because you think you want to be monetized by YouTube and get to a point where YouTube just goes, all right, we can monetize you and then you make all the money from the ads that YouTube decides to put on there, but the thing is YouTube doesn't really consult you about what kind of ads go on there, but if you took the matters in your own hands, that's exactly what Stephen did.

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[SPEAKER_02]: He took matters in his own hands.

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[SPEAKER_02]: and went direct to CEOs and made deals.

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[SPEAKER_02]: Because when you do it the other way, there's a overturn that's like $25 to $50 per thousand downloads, which is not very much money that a creator gets for ads, versus you can go direct and he is now at 1.2 million per year just by doing that.

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[SPEAKER_02]: exactly.

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[SPEAKER_02]: The effort level is higher, but the effectiveness is much higher as well.

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[SPEAKER_02]: But sometimes I really like in the design of the ads that I think we should start doing is the progress bar on the bottom of the screen just to help people know that this is an ad.

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[SPEAKER_02]: Sometimes when you're listening to a podcast and it's a hostred ad, it can feel like the podcast is still going, which is kind of the point.

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[SPEAKER_02]: but it can be abrupt if you don't do it correctly and on YouTube if you have that progress bar it just kind of shows that the ad won't last very long.

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[SPEAKER_02]: Don't worry we're not doing a five minute infomercial until you buy you know.

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[SPEAKER_00]: Yeah people want to know is this 15 seconds 30 seconds a minute or five minutes.

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[SPEAKER_02]: Yeah, exactly.

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[SPEAKER_02]: And the goal is to be really short for it to be most effective anyways.

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[SPEAKER_02]: And then you frame it in a way that is beneficial to the listener.

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[SPEAKER_02]: When I failed my first eight businesses, it was because I didn't know exactly what to do.

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[SPEAKER_02]: And I was stubborn about it, it's like in a story form.

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[SPEAKER_02]: That's one of our ads that we've done.

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[SPEAKER_02]: You probably already heard it in this podcast.

18:48.141 --> 18:52.026
[SPEAKER_02]: There wasn't another thing that I found pretty interesting that I've been itching to try.

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[SPEAKER_02]: And I'm seeing podcasts like the diary of a CEO and several other ones do this.

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[SPEAKER_02]: And that is a medium clip.

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[SPEAKER_02]: like a longer horizontal YouTube friendly clip that is 12 minutes long, maybe 15, and it's just a segment that people perhaps missed in the long form and couldn't get in the shorts.

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[SPEAKER_02]: And I see that he has that.

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[SPEAKER_02]: So he has not just one channel.

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[SPEAKER_02]: but he also has a second channel.

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[SPEAKER_02]: So I know in the past a lot of people would make separate channels for shorts, for clips, and for other things, but it's like, do we still do that?

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[SPEAKER_02]: And on one of them I actually was surprised because he has listed the diary of a CEO shorts and this one seems to be an active, pretty old content of the latest videos that are up there.

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[SPEAKER_02]: And I think that was experimental, and then he left it attached to the YouTube channel.

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[SPEAKER_02]: But then there's another one called Clips, which in our language, we usually say Clips, and that's our like one to minute 30 of social shorts.

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[SPEAKER_02]: but I don't know what else you would call this if it's like medium so there's clips in here and this is active and one of them is like the real reason America has no idea what's coming and it's 20 minutes and then there's one that's the simple way to earn $100,000 from zero dollars and 64 minutes.

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[SPEAKER_02]: And this is one from an episode that are highlights based on like Cody Sanchez and Alex Hormose and this other guy I don't know.

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[SPEAKER_02]: So they just put out clips like this that are featured for YouTube.

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[SPEAKER_02]: Do you see it on YouTube?

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[SPEAKER_00]: Yeah, I found it.

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[SPEAKER_00]: I found it interesting that a lot of the thumbnails have his exact same face, like they used the same picture of his face for a lot of thumbnails.

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[SPEAKER_02]: Oh, that is actually very interesting.

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[SPEAKER_02]: I know that every episode isn't it different on the long episodes?

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[SPEAKER_00]: Not necessarily.

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[SPEAKER_02]: Oh, interesting.

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[SPEAKER_02]: I mean, his personality is actually pretty tame like that.

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[SPEAKER_00]: I'm scrolling through some latest videos in the original YouTube and there are some different ones but the first three are the same face and then it gives variety after that.

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[SPEAKER_02]: That's interesting.

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[SPEAKER_02]: Do you see, do you notice like in the top left to they started putting new in the thumbnail and then they go back and change the thumbnail later?

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[SPEAKER_00]: Oh, yes, I do see that.

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[SPEAKER_00]: And then they changed that little logo to just be Doak instead of new, so there's still something in that corner.

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[SPEAKER_02]: And that's actually very interesting to me too, because I've talked about not putting logos in thumbnails, but they put it in there.

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[SPEAKER_02]: They didn't put the business logo.

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[SPEAKER_02]: They put the diary of a CEO logo in there.

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[SPEAKER_00]: It's really small, but it does seem unnecessary.

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[SPEAKER_02]: They have a whole team that's just experimental for this kind of stuff.

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[SPEAKER_02]: And so what works today might not work tomorrow, but it seems to work for them.

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[SPEAKER_02]: And I think just him having his face is what legitimizes some things, but it is interesting all the thumbnails.

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[SPEAKER_02]: They really show something.

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[SPEAKER_02]: Like there's one that's the real reason nuclear war is closer than you know.

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[SPEAKER_02]: And then it says the truth on the thumbnail and shows a big nuclear explosion, which looks like an AI-generated thing.

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[SPEAKER_02]: But if we watch it, I'm sure it doesn't actually have that in the video.

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[SPEAKER_00]: Yeah, there's always an image like in between two people's faces.

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[SPEAKER_02]: Yeah, see, it's him talking.

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[SPEAKER_00]: Also, having words.

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[SPEAKER_02]: He adds him at the round table, talking about it, which that's interesting, and he's not losing credibility doing this.

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[SPEAKER_02]: So it almost goes to show like maybe there is.

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[SPEAKER_00]: It's a representation of what they talk about, and it's obvious to the audience that that's not legitimately going to be in the video.

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[SPEAKER_02]: yeah it's good point.

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[SPEAKER_02]: So in those kind of cases it's probably better to actually show something visual in the thumbnail like that.

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[SPEAKER_02]: Now something I am seeing is they do keep a theme for their thumbnails and they've stuck to a single color and that color's red and it's black and white, the big faces on there.

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[SPEAKER_02]: Very similar to how we do something nails but they do show a lot more words

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[SPEAKER_02]: them what we usually do and that's interesting.

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[SPEAKER_02]: So I'm wondering if that means we can get away with just a little bit more words now.

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[SPEAKER_00]: It depends.

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[SPEAKER_00]: Some of them are three words and some of them are a little bit longer.

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[SPEAKER_02]: Now something he does really good it looks like is they put the high profile guest in the title so it helps with discoverability.

23:38.497 --> 23:44.925
[SPEAKER_02]: I mean it cuts off a lot of them like he has

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[SPEAKER_02]: look at their intro hook.

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[SPEAKER_02]: That's next level.

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[SPEAKER_02]: If you go and watch any of his episodes, watch their intro, it's actually really good.

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[SPEAKER_02]: So what I did notice those when they make their 30 second hook based on what was already in the conversation, they use that as their trailer promotion right when the episode releases.

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[SPEAKER_02]: That's the first clip they put out.

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[SPEAKER_02]: Is that intro hook?

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[SPEAKER_00]: He highlights a word in each of the thumbnail images in red.

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[SPEAKER_02]: Yeah, it does create a difference.

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[SPEAKER_02]: He goes edge to edge on these thumbnails.

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[SPEAKER_00]: Yeah, there are no borders, not a whole lot of negative space.

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[SPEAKER_02]: Which when you're competing against the rest on YouTube, it doesn't need to be a good design for thumbnails.

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[SPEAKER_00]: It needs to be effective design.

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[SPEAKER_02]: Yeah, I think it's really changed the game.

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[SPEAKER_02]: Okay, so after looking into all of that, we have found out that there are five pillars of the Diary OCEO system, and we would love to help you implement these systems.

24:54.161 --> 24:57.825
[SPEAKER_02]: The five pillars consist of consistency.

24:58.126 --> 24:58.946
[SPEAKER_02]: That's number one.

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[SPEAKER_02]: And then the second one is guest leverage.

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[SPEAKER_02]: Now, in the video where he goes behind the scenes,

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[SPEAKER_02]: He talks about how he ended up hiring a team to be able to go and vet and search for high profile guests that would actually bring discoverability.

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[SPEAKER_02]: They're not just talking about people, the business owner knows around.

25:22.394 --> 25:29.463
[SPEAKER_02]: No, this job is to go and search and find those who have followings already.

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[SPEAKER_02]: And that helps increase the show.

25:33.007 --> 25:34.531
[SPEAKER_02]: that's guess leverage.

25:34.551 --> 25:37.237
[SPEAKER_02]: And then the third thing is distribution.

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[SPEAKER_02]: So when they put it on YouTube and do the thumbnails, they also do social clips and they do it consistently.

25:46.097 --> 25:50.307
[SPEAKER_02]: And that helps create discoverability through the distribution.

25:50.506 --> 25:53.450
[SPEAKER_02]: And then the fourth thing is quality control.

25:53.870 --> 25:58.757
[SPEAKER_02]: So they have this high quality control that they'll even delete an episode if they need to.

25:59.077 --> 26:04.044
[SPEAKER_02]: And I'm not sure what the backside looks like for when an episode is done for QC.

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[SPEAKER_02]: Does he lay eyes on it?

26:06.106 --> 26:08.610
[SPEAKER_02]: Would as he lay eyes just on the visual aspect?

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[SPEAKER_02]: Does he listen to his podcast after?

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[SPEAKER_02]: I'm assuming that he has

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[SPEAKER_02]: high-end production people that he trusts and got to a point where he completely delegates it, but maybe he's so smart with the social aspect of things that he's making sure the titles and thumbnails and everything are a pass or he'll give feedback afterwards and let them run.

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[SPEAKER_02]: I would like to know a little bit more about that side of things.

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[SPEAKER_02]: So if you guys know anything, let me know.

26:37.497 --> 26:40.021
[SPEAKER_02]: And then the fifth thing is direct monetization.

26:40.401 --> 26:55.061
[SPEAKER_02]: Cut out the middle man, don't do it the way that you think you should by letting YouTube monetize you with their ads or with podcast platforms, offering to monetize where it's $25 per thousand.

26:55.682 --> 27:01.109
[SPEAKER_02]: I was actually monetized once before on anchor FM before Spotify bought them.

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[SPEAKER_02]: When we're monetized for that,

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[SPEAKER_02]: downloads.

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[SPEAKER_02]: So we made like five bucks because we only had like 500.

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[SPEAKER_02]: But to us that was cool because we weren't leveraging business to be able to make more money.

27:16.760 --> 27:21.330
[SPEAKER_02]: But it's so much easier to ask for a $500 sponsor or a $1,000 sponsor.

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[SPEAKER_02]: and then get a yes from that and you make significantly more money.

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[SPEAKER_02]: So if anybody wants to sponsor our episodes, then let us know.

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[SPEAKER_02]: If it's something I believe in, then I'd be willing to accept.

27:32.000 --> 27:33.241
[SPEAKER_02]: So those are the five pillars.

27:33.261 --> 27:39.887
[SPEAKER_02]: There's consistency, guest leverage, distribution, quality control, and direct monetization.

27:40.208 --> 27:43.150
[SPEAKER_02]: Create that habit engine, that authority engine.

27:43.190 --> 27:51.638
[SPEAKER_02]: And if you need some assistance during this, all you have to do is just subscribe to this YouTube channel.

27:51.618 --> 27:54.148
[SPEAKER_02]: and podcast grow.

27:54.871 --> 27:57.422
[SPEAKER_02]: Let's get to $1.2 million a year or more.

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[SPEAKER_02]: Who wants that?

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[SPEAKER_02]: Alright, thank you so much for tuning in on this one.

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[SPEAKER_02]: Remember to keep posting, keep doing the reps, and keep on keeping on.