More Than Meets the AI

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[SPEAKER_01]: Did you make it ugly?

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[SPEAKER_01]: Did I make what ugly?

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[SPEAKER_01]: The email that I sent?

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[SPEAKER_02]: Yeah.

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[SPEAKER_01]: No, I didn't make it.

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[SPEAKER_02]: Because the ugly are a performance better.

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[SPEAKER_01]: Ugly are a performance better.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: So I need to get ugly.

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[SPEAKER_03]: Hey, what's up, everybody?

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[SPEAKER_03]: Welcome back to another episode of more than meets the iPodcast by JT visuals without the iPodcast.

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[SPEAKER_03]: There's more than meets the iPodcast.

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[SPEAKER_03]: And as well, we usually bring on people here or talk about marketing.

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[SPEAKER_03]: And we look at what is behind the curtain in the business world or people.

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[SPEAKER_03]: And we want to celebrate and bring that to light and use this platform for good, not for bad, not for brain rot.

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[SPEAKER_03]: We want to produce good content.

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[SPEAKER_03]: We want to teach you how to produce good content.

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[SPEAKER_03]: Mostly for your business, but if you don't have a business, then it's very applicable to you and you'd be showing your support in a local Kansas City business by listening and by watching this.

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[SPEAKER_03]: So, thank you so much.

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[SPEAKER_03]: Wherever you are, thank you for tuning in.

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[SPEAKER_03]: Without further ado, I am here with Sue Young Cha

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[SPEAKER_03]: Sue Young, say what's up?

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[SPEAKER_03]: What's up?

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[SPEAKER_03]: There's his voice.

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[SPEAKER_03]: If you're listening to the car or if you're watching on YouTube, thank you so much.

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[SPEAKER_03]: Give us that thumbs up.

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[SPEAKER_03]: We'd really appreciate that.

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[SPEAKER_03]: If you've been thinking about making your own podcasts like the one that you're watching or listening to right now, then JT visuals is definitely the way to go.

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[SPEAKER_03]: And that's J.T.

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[SPEAKER_03]: visuals without the eye because there's more than meets the eye.

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[SPEAKER_03]: Podcasts for business are popping like crazy.

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[SPEAKER_03]: Everyone in their mom is starting a podcast.

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[SPEAKER_03]: Why should you start one?

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[SPEAKER_03]: Well, because the truth is, it's actually still not too saturated.

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[SPEAKER_03]: Not only do you get a show that's all about your business and bringing on guests and spotlighting them and stories, but you're also getting clips and media to put on to social media platforms.

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[SPEAKER_03]: Whatever your vision is for your business and you want to accomplish and how you help people, social media is the outreach for that.

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[SPEAKER_03]: And when you have a podcast show, it is the easiest way to get started and to conquer that social media that everyone's telling you you need to be doing.

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[SPEAKER_03]: We will do everything so all you have to do is help come up with topics and collaboration with us.

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[SPEAKER_03]: Show up for a couple hours and then leave in everything else is handled for you.

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[SPEAKER_03]: We would love to have a quick call with you to see if podcasting is right for you and if JT visuals is the way to go for you.

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[SPEAKER_03]: Just go to our website at JT visuals.com that's JT VS UALS.com.

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[SPEAKER_03]: JT VS UALS.com.

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[SPEAKER_03]: and now back to the show.

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[SPEAKER_03]: So, so, young child, I met him at a networking event and we just hit it off right away because we had so much of the same core values and the kind of personality like you're very likable.

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[SPEAKER_03]: I'm very likable.

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[SPEAKER_03]: Well, I think mostly.

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[SPEAKER_03]: Yeah.

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[SPEAKER_03]: And so, um, but then there's like, you can be likable and be attractive, but then do you do like, um, being friends with these kind of people or that kind of people or that or, you know, and there's some that come easier than others.

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[SPEAKER_03]: And you were one that I was like, dude, I hear by declare you.

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[SPEAKER_03]: Yeah.

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[SPEAKER_03]: Instant friend.

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[SPEAKER_03]: Like, it was, it was, we were so aligned with that.

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[SPEAKER_03]: That's how I felt.

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[SPEAKER_00]: Yeah.

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[SPEAKER_03]: And then getting to know you a little more, it's just crazy and it's good to reconnect to like, how long has it been like six months or something?

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[SPEAKER_01]: Yeah, I think like four or six months.

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[SPEAKER_01]: Something like that.

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[SPEAKER_03]: So busy in our own things and didn't say much, but you're the kind of friend that like, we can just kind of resume.

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[SPEAKER_03]: Yeah.

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[SPEAKER_01]: And I like that.

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[SPEAKER_03]: I like that.

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[SPEAKER_03]: But we're not here to talk about friendship.

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[SPEAKER_03]: We're here to talk about AI.

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[SPEAKER_03]: And we're here to talk about your story and business and anything that you can bring out.

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[SPEAKER_03]: We want to see more than meets the AI or more than meets Sue Young.

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[SPEAKER_03]: Usually, that's a negative term, you know?

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[SPEAKER_01]: More than meets me.

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[SPEAKER_03]: More than meets the AI.

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[SPEAKER_01]: Yeah.

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[SPEAKER_03]: It's like, oh, there's more than meets the AI and it's just, come on.

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[SPEAKER_03]: Yeah.

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[SPEAKER_03]: But, yeah.

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[SPEAKER_03]: This, we want to turn it positive, just like all the other content out there.

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[SPEAKER_03]: And so, I'm here with Sue Young.

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[SPEAKER_03]: And he has moved across the nation a couple times.

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[SPEAKER_03]: And what was all that for?

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[SPEAKER_01]: So the short answer is my wife.

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[SPEAKER_01]: When we met, she had recently gotten into med school.

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[SPEAKER_01]: And we're both from Minnesota.

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[SPEAKER_01]: So I didn't actually, I didn't think it was going to last because she told me, like on the second or third date, that her med school was in Mississippi.

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[SPEAKER_01]: So nine months out of the year, she had to go to Mississippi while we're in Minnesota.

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[SPEAKER_01]: So like literally the other side of the country, right?

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[SPEAKER_01]: So her medical school journey has sent us to Mississippi for her studies.

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[SPEAKER_01]: And then she actually had a summer internship in Michigan.

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[SPEAKER_01]: And then now after she graduated in my school in twenty twenty three, we now live in Kansas City, Missouri.

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[SPEAKER_01]: Okay.

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[SPEAKER_01]: So we have this M streak going on.

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[SPEAKER_01]: We have the M's, all the M's, states, what are the other M's?

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[SPEAKER_01]: Are you going to go there?

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[SPEAKER_01]: I definitely will not live in Maryland because that seems like a dumpster fire over there.

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[SPEAKER_01]: Maine sounds absolutely beautiful, but my wife and I actually want to retire in Montana.

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[SPEAKER_03]: Oh my goodness.

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[SPEAKER_03]: So you will have that theme.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: Might as well.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: And we were even.

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[SPEAKER_01]: So we bought our first home in twenty twenty four and we even looked at some houses in Kansas because we live in Kansas City and it just didn't feel right.

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[SPEAKER_01]: So we bought a home in Missouri.

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[SPEAKER_03]: Oh, that's awesome.

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[SPEAKER_03]: Well, thank you so much for being here.

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[SPEAKER_03]: Of course.

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[SPEAKER_03]: Being on this podcast show in this journey.

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[SPEAKER_03]: So something that I've been able to notice is

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[SPEAKER_03]: In that time, like, is this your first business?

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[SPEAKER_03]: Because you act like this, like, what you're doing now is not your first rodeo is what it seems like to me, or are you just that well trained or well put in?

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[SPEAKER_01]: So I would say that it's evolved because I, so

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[SPEAKER_01]: My first shot at business was actually at a major life insurance company where they just hire anybody that can get hired and then they just throw them out into the field.

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[SPEAKER_01]: And then it really just sucked the life out of me.

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[SPEAKER_01]: Imagine that a life insurance company sucking the life out of me.

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[SPEAKER_01]: So then I went independent and I became ten ninety nine and I joined kind of like a private practice if you will in my world.

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[SPEAKER_01]: So then that was really my first taste of business.

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[SPEAKER_01]: But like my first chapter, I had to almost unlearn everything that I learned at the corporate shop.

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[SPEAKER_01]: And then I had to relearn a lot of the things.

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[SPEAKER_01]: And then, oh, by the way, I moved and then had to start prospecting from scratch again.

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[SPEAKER_01]: So even though it's been one business of financial planning for this entire time, it's been like

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[SPEAKER_01]: It's, there's just been seasons where I've had to innovate, adapt and grow and change.

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[SPEAKER_03]: Wow.

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[SPEAKER_01]: Yeah, and pivot.

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[SPEAKER_03]: So you've been uprooted from some things and started over.

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[SPEAKER_03]: Oh, yeah.

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[SPEAKER_03]: Oh, yeah.

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[SPEAKER_03]: But something I see that your strengths, I think all of that has built experience for you.

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[SPEAKER_03]: Oh, and I can tell because

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[SPEAKER_03]: Um, when I first met him, I thought he was just some numbers guy, you know, like, but and then he had a cool personality and then I was like, oh, he's just some numbers guy with a cool personality.

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[SPEAKER_03]: But then it's like, hold on.

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[SPEAKER_03]: Wait a minute.

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[SPEAKER_03]: He's really good at business.

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[SPEAKER_01]: Yeah, thank you, thank you.

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[SPEAKER_03]: Because you're really good at the sales process and you're really good at the structure and coming up with vision.

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[SPEAKER_03]: He'd recently like you've been so good at dialing in on the message and getting like

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[SPEAKER_03]: Even for me, he's like asking me, who's your ideal customer?

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[SPEAKER_03]: And those questions, if you can't answer those, then you're going to struggle with the marketing, right?

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[SPEAKER_00]: Yes.

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[SPEAKER_03]: And that goes hand in hand with the marketing.

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[SPEAKER_03]: And so it's really cool to have another comrade that's like keeping accountability in those little wonder ones and stuff we have.

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[SPEAKER_03]: I feel like it's accountability.

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[SPEAKER_01]: Yeah, it's accountability, it's encouragement because people, and I don't mean this in the wrong way, but people not in business cannot understand people in business.

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[SPEAKER_01]: and vice versa.

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[SPEAKER_01]: Like people who have like the structure of a W-two income sometimes really struggle to understand just like how chaotic the life of a business owner can be especially if they're in the early stages.

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[SPEAKER_01]: And I think that's why we hit it off so well is because we both had kind of the pressure of kids, pressure of marriage and old by the way, we're early in our business.

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[SPEAKER_01]: So we need to go get clients and just like all that pressure.

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[SPEAKER_03]: We almost started this whole networking thing based around kids.

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[SPEAKER_03]: Yeah.

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[SPEAKER_03]: We're like, hey, we're going to bring our kids and we're dads that are trying to do a business.

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[SPEAKER_03]: Our wives are like have these extravagant awesome jobs where they make good W two pain.

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[SPEAKER_03]: Oh, income that while we're launching.

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[SPEAKER_03]: Yeah.

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[SPEAKER_03]: It makes sense to keep them full time.

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[SPEAKER_03]: You know, like so.

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[SPEAKER_01]: And the thing I'm most jealous about is

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[SPEAKER_01]: like my wife can just leave her office and just turn everything off.

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[SPEAKER_01]: And just not think about it seemingly though.

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[SPEAKER_01]: It's seemingly she can even like take the day off and like the ability for my wife to just stop.

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[SPEAKER_01]: And then pick up is just something I am really ambvious of because I like business ideas and business thoughts and there it's always going in the back of my mind.

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[SPEAKER_01]: And if I ever have to take the day off, like my clients still need something.

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[SPEAKER_01]: You know, the stock market is still open.

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[SPEAKER_01]: So it's really, really hard for me to take the day off.

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[SPEAKER_03]: Yeah.

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[SPEAKER_03]: Yeah, I mean, so with all that, like what's like, let's hit one point of sales real quick because I know this really helps businesses and anyone listening, I want to bring a lot of value.

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[SPEAKER_03]: So I think this could be some value, but like what's a what's something that usually stops people maybe in the service industry.

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[SPEAKER_03]: So we're not really talking products because sales and products is a little different.

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[SPEAKER_03]: It needs to be super frictionless and super easy and then but getting the information out there and research is different.

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[SPEAKER_03]: So let's talk to the service-based businesses.

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[SPEAKER_03]: They bring someone in.

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[SPEAKER_03]: They usually have some sort of sales process.

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[SPEAKER_03]: What did yours look like and what have you learned to really help other people with it?

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[SPEAKER_01]: So, so this is something I just recently started doing for myself.

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[SPEAKER_01]: And I wish I did this years ago.

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[SPEAKER_01]: And that is actually niching down to a specific specific niche.

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[SPEAKER_01]: And for me, the obvious one was the resident physician community just because my wife is a resident physician.

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[SPEAKER_01]: But I just said like,

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[SPEAKER_01]: There was just so many reasons to not go for it, because a doctors are just targeted by everybody.

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[SPEAKER_01]: You know, every realtor, every insurance guy, every, you know, every financial advisor, it's just like they have a target on their back.

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[SPEAKER_01]: So I thought, man, it's so

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[SPEAKER_01]: saturated over there, I should just focus on something else.

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[SPEAKER_01]: And I focused on people who wanted to retire.

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[SPEAKER_01]: But what niching down has done for me now is it's gotten it just very, very clear.

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[SPEAKER_01]: It's like, and because I know their life, I can actually create some language around them.

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[SPEAKER_01]: So the first thing you've got to do is that I think is really, really scary because you think that by niching down, you're just shrinking every time.

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[SPEAKER_01]: Yeah, you're going to put off potential.

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[SPEAKER_03]: I've learned a new fear too about this because I was thinking about it is like usually when you start a business, you probably don't have this established at the beginning.

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[SPEAKER_01]: You're a generalist.

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[SPEAKER_03]: Yeah, so you're, yeah, you're a generalist in your serving all kinds of people.

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[SPEAKER_03]: So then when you niche into a certain ideal client industry or something like that, you feel like you have to cut off and lose other, lose your existing clients.

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[SPEAKER_03]: Yeah, you know, and so that's the like,

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[SPEAKER_03]: the struggle in what keeps people from not doing that.

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[SPEAKER_01]: Right, right, right, right.

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[SPEAKER_01]: But I can hear the benefits.

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[SPEAKER_01]: So now that I have this medical resident physician as a target,

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[SPEAKER_01]: I know exactly what they're going through in their life.

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[SPEAKER_01]: And I know the pain problems.

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[SPEAKER_01]: But just because I know these things doesn't mean they're going to buy.

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[SPEAKER_01]: I have to communicate my value to them.

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[SPEAKER_01]: So I've actually picked language that specifically targets their heart.

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[SPEAKER_01]: So I call my financial plan the answer key to their finances.

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[SPEAKER_01]: And because the career path of a doctor is a bunch of tests, a bunch of tests, and no, by the way, more tests,

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[SPEAKER_01]: If they hear somebody say, hey, I'll give you the answer key for a test.

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[SPEAKER_01]: Oh, they go, oh my God, I want that.

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[SPEAKER_03]: So it's helped your language.

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[SPEAKER_01]: Oh, yes, and it's created.

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[SPEAKER_01]: So the guy that did this better than anybody was Jesus.

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[SPEAKER_01]: He spoke in parables to us because we didn't understand the concepts of the kingdom.

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[SPEAKER_01]: So medical residents don't understand the concept of financial planning.

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[SPEAKER_01]: So I have to turn it into things that are

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[SPEAKER_01]: that they understand, which is medicine.

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[SPEAKER_01]: So my financial plan is the answer key.

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[SPEAKER_01]: And what does getting the answer key do for you?

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[SPEAKER_01]: It gives you financial freedom.

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[SPEAKER_01]: It just makes things a lot faster.

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[SPEAKER_01]: It'll be one test down onto the next test.

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[SPEAKER_01]: It's like all these things resonate not necessarily in here for my clients or prospects, but it always resonates in here, in the heart.

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[SPEAKER_01]: Um, I just realize you might have audio only.

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[SPEAKER_01]: So I'm doing all these hands signals.

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[SPEAKER_01]: Oh, yeah, audio and the audio.

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[SPEAKER_01]: They have no idea what I'm doing.

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[SPEAKER_01]: Good thought.

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[SPEAKER_01]: Yeah.

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[SPEAKER_03]: Well, you said here in here, he was pointing as hard.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: So, uh, so, and that's the game of sales that I think people really need to recognize is you are speaking to their hearts.

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[SPEAKER_03]: And that that, uh, really goes along with this saying, which is, I found it to be true in my personal life is,

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[SPEAKER_03]: People don't always remember exactly the information that you tell them, but they will always remember how you made them feel.

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[SPEAKER_03]: So if you're speaking their language and you're talking about the difference of the head to the heart, that's exactly that.

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[SPEAKER_03]: So you're going for creating a feeling.

15:03.663 --> 15:15.560
[SPEAKER_01]: Yeah, I'm definitely going for creating a feeling and the feeling is that I am safer with suyong almost, you know, it's like, I could, it's like, because some, so

15:17.393 --> 15:26.775
[SPEAKER_01]: because they're in medicine, the doctors already are used to accepting the fact that they don't know what they don't know, and they need to go figure it out.

15:27.275 --> 15:31.036
[SPEAKER_01]: So there's that is already a logical process in their mind.

15:32.416 --> 15:36.757
[SPEAKER_01]: But that feeling of, I don't know what I don't know, that blind spot gives them anxiety.

15:36.897 --> 15:42.198
[SPEAKER_01]: So it's like, okay, what I don't know, Sue Young knows, and I'm safer with him than without him.

15:42.698 --> 15:59.052
[SPEAKER_01]: So it's really interesting to think about sales in this way, but it's like you offer the value that as service people offer with to most of their customers is this feeling of safety and security that they're willing to pay for.

15:59.789 --> 16:02.610
[SPEAKER_03]: And us being in marketing, we value integrity so much.

16:02.810 --> 16:09.892
[SPEAKER_03]: And I know that it's like, ninety percent of small business owners first core value is something with integrity.

16:10.053 --> 16:10.453
[SPEAKER_02]: Absolutely.

16:10.533 --> 16:11.093
[SPEAKER_03]: Overuse.

16:11.153 --> 16:15.094
[SPEAKER_03]: But for us, we still stuck with it even though it's cliche because.

16:16.335 --> 16:19.776
[SPEAKER_03]: But I added a word and it's matters integrity matters.

16:19.796 --> 16:25.458
[SPEAKER_03]: Like not just that we hold it, but it's actually a key to what.

16:26.238 --> 16:29.864
[SPEAKER_03]: We have to offer because in the marketing world, even the sales world, too.

16:30.725 --> 16:40.319
[SPEAKER_03]: Anything in the business world when you're doing sales and marketing, it can so easily become a tactic to just get someone's

16:41.641 --> 16:43.102
[SPEAKER_03]: like money.

16:43.783 --> 16:44.023
[SPEAKER_00]: Oh, yeah.

16:44.043 --> 16:44.964
[SPEAKER_03]: To just get someone's money.

16:45.485 --> 16:50.009
[SPEAKER_03]: And you, you, you hike up prices just so you can say, hey, there's a fifty percent discount.

16:50.369 --> 16:52.671
[SPEAKER_03]: You know, it's like that, that mindset.

16:52.731 --> 16:53.812
[SPEAKER_00]: And it's like, yeah.

16:53.852 --> 16:56.334
[SPEAKER_03]: And in some ways, it's like, yeah, it's a game.

16:56.395 --> 16:57.576
[SPEAKER_03]: It's kind of just part of it.

16:57.656 --> 16:58.496
[SPEAKER_03]: Everyone kind of agrees.

16:58.536 --> 17:05.643
[SPEAKER_03]: But in some ways, if you're a Christ follower, you kind of want to hold up to different standards than just that.

17:05.743 --> 17:07.585
[SPEAKER_03]: And especially if you disrupt

17:08.085 --> 17:11.673
[SPEAKER_03]: what people are normally doing, then you gain trust.

17:12.580 --> 17:13.981
[SPEAKER_03]: And so yes.

17:14.101 --> 17:21.925
[SPEAKER_03]: So we try to go about it and like create if we need to create scarcity on a deal so we can get sales faster and it's a tactic.

17:21.965 --> 17:22.646
[SPEAKER_03]: It's a playbook.

17:23.206 --> 17:25.087
[SPEAKER_03]: We don't want to make it an empty tactic.

17:25.427 --> 17:26.088
[SPEAKER_03]: Does that make sense?

17:26.648 --> 17:30.430
[SPEAKER_03]: So like we try to hold up integrity and actually fulfill what's behind it.

17:30.530 --> 17:31.891
[SPEAKER_03]: We're not just doing trickery.

17:32.211 --> 17:34.072
[SPEAKER_03]: You know, it's not a magician.

17:34.533 --> 17:34.713
[SPEAKER_03]: Yeah.

17:35.073 --> 17:38.235
[SPEAKER_03]: We're actually providing something.

17:38.975 --> 17:39.356
[SPEAKER_01]: Yes.

17:39.656 --> 17:39.916
[SPEAKER_01]: Yes.

17:39.956 --> 17:40.897
[SPEAKER_01]: You're providing value.

17:41.077 --> 17:42.038
[SPEAKER_01]: Yeah.

17:42.218 --> 17:44.200
[SPEAKER_01]: And that really is the name of the game.

17:44.360 --> 17:46.061
[SPEAKER_01]: Yeah.

17:46.141 --> 17:47.322
[SPEAKER_01]: Providing value for others.

17:47.743 --> 17:48.643
[SPEAKER_01]: Right.

17:49.084 --> 17:53.848
[SPEAKER_01]: In fact, just the other day, I talked with he's now a new realtor.

17:54.248 --> 17:55.449
[SPEAKER_01]: He's like really, really young.

17:55.850 --> 18:04.197
[SPEAKER_01]: And he's like, man, I just want to like touch these clients, you know, touch these prospects with like an email or a text message or a phone call.

18:04.697 --> 18:06.499
[SPEAKER_01]: But I don't want to be too pushy.

18:07.543 --> 18:13.545
[SPEAKER_01]: Well, I told them it actually, like, you could call them every single day and not be pushy.

18:14.445 --> 18:18.046
[SPEAKER_01]: If you're always adding value every time you reach out to them.

18:18.326 --> 18:18.666
[SPEAKER_03]: Oh, man.

18:18.786 --> 18:19.006
[SPEAKER_03]: Yeah.

18:19.366 --> 18:21.767
[SPEAKER_03]: So like, are you making a, because here's a thought.

18:21.927 --> 18:22.147
[SPEAKER_03]: Yeah.

18:22.647 --> 18:26.688
[SPEAKER_03]: When you're calling them, are you looking to make a withdrawal with their life?

18:27.108 --> 18:27.688
[SPEAKER_01]: And where they are?

18:27.708 --> 18:29.269
[SPEAKER_01]: Or are you looking to deposit into them?

18:29.289 --> 18:30.509
[SPEAKER_01]: Yeah.

18:30.909 --> 18:32.850
[SPEAKER_01]: So I was like, try to think of ways.

18:33.050 --> 18:37.071
[SPEAKER_01]: So for me, going back to financial planning is like,

18:38.813 --> 18:40.614
[SPEAKER_01]: And this is kind of where AI comes into this.

18:40.694 --> 18:43.436
[SPEAKER_01]: So I'm like every every two weeks.

18:44.777 --> 18:47.498
[SPEAKER_01]: I've spent a lot of time recently building an email database.

18:47.798 --> 18:48.459
[SPEAKER_01]: Okay.

18:48.559 --> 18:54.042
[SPEAKER_01]: Just having people to reach out to and and there's all sorts of different ways you can do that.

18:54.082 --> 18:58.264
[SPEAKER_01]: But now that I've had the database, I'm trying to touch on them a lot.

18:59.565 --> 19:01.966
[SPEAKER_01]: Maybe every two weeks and give them something valuable.

19:02.187 --> 19:03.447
[SPEAKER_01]: So okay.

19:03.487 --> 19:03.948
[SPEAKER_01]: So the first

19:04.768 --> 19:06.749
[SPEAKER_01]: And it's like to create a campaign.

19:06.929 --> 19:09.890
[SPEAKER_01]: So my goal right now is to create twenty six emails.

19:10.290 --> 19:10.490
[SPEAKER_01]: Okay.

19:10.510 --> 19:20.373
[SPEAKER_01]: So that every two weeks and the beauty of creating a campaign like that is every new person, you can actually just start them from the first one.

19:20.793 --> 19:24.078
[SPEAKER_03]: Okay, so what you're talking about is a nurture campaign.

19:24.138 --> 19:33.030
[SPEAKER_01]: Yeah, a nurture campaign and making sure everything you send them is adding value into their life in some way because they initiate that campaign win.

19:33.791 --> 19:37.216
[SPEAKER_01]: So I initiate it whenever they give me their email.

19:37.596 --> 19:37.777
[SPEAKER_03]: Okay.

19:38.498 --> 19:52.072
[SPEAKER_01]: So because as I'm growing my email database, there might be people that have received six out of the twenty six emails or ten out of the twenty six, like they're all over the place, but I need a consistent way to start them from the beginning.

19:52.092 --> 19:55.156
[SPEAKER_03]: Because why do people not look at emails when they don't look at it?

19:55.654 --> 20:03.339
[SPEAKER_01]: So they're probably being bombarded and they already have an idea of what that email is gonna be.

20:03.459 --> 20:05.280
[SPEAKER_01]: Oh, this is just another person trying to sell me something.

20:05.801 --> 20:07.642
[SPEAKER_01]: Oh, this is, you know, this is spam.

20:07.722 --> 20:10.364
[SPEAKER_01]: So that like already preconceived notion.

20:12.245 --> 20:14.286
[SPEAKER_01]: You know, that's really why they don't open it up.

20:14.486 --> 20:18.428
[SPEAKER_01]: So if I go, hey, here's something that can add a ton of value into your life.

20:19.188 --> 20:25.551
[SPEAKER_01]: You know, my email rate, I've only done, uh, I think three or four of these emails now, but the open rates, like, seventy five percent.

20:26.251 --> 20:27.591
[SPEAKER_01]: And it used to be ten.

20:28.652 --> 20:29.412
[SPEAKER_01]: So it's like now.

20:29.452 --> 20:30.853
[SPEAKER_03]: And as soon as considered good.

20:30.873 --> 20:32.493
[SPEAKER_01]: Ten is considered great.

20:32.574 --> 20:33.274
[SPEAKER_01]: Yeah, that's great.

20:33.694 --> 20:39.016
[SPEAKER_01]: In fact, I get spam emails about people promising, like, fifteen, twenty percent open rate to hang.

20:39.216 --> 20:40.257
[SPEAKER_01]: Did you make it ugly?

20:41.037 --> 20:43.858
[SPEAKER_01]: Did I make what ugly email that I sent?

20:44.099 --> 20:44.419
[SPEAKER_02]: Yeah.

20:44.599 --> 20:47.580
[SPEAKER_02]: No, I didn't make it because the ugly or performs better.

20:47.960 --> 20:49.061
[SPEAKER_01]: Ugly or performs better.

20:49.101 --> 20:50.342
[SPEAKER_01]: Yeah, so I need to get ugly.

20:50.562 --> 20:54.043
[SPEAKER_03]: Yeah, because it needs to look super personal.

20:54.504 --> 21:00.367
[SPEAKER_03]: Yeah, like ugly as in it's not full of the so it's not full of like

21:01.287 --> 21:04.528
[SPEAKER_03]: Here's a picture and so it doesn't look like an everyday marketing email.

21:04.808 --> 21:09.850
[SPEAKER_03]: It looks like you actually typed this in Gmail.com to send it to them.

21:09.970 --> 21:11.871
[SPEAKER_01]: Yes, that's actually what my AI does.

21:12.211 --> 21:12.471
[SPEAKER_01]: Okay.

21:12.771 --> 21:18.013
[SPEAKER_01]: So it knows my like writing style and it just creates a regularly word email.

21:18.033 --> 21:19.253
[SPEAKER_03]: But then you check it, right?

21:19.473 --> 21:21.194
[SPEAKER_03]: Yeah, it previews.

21:21.394 --> 21:21.594
[SPEAKER_03]: Okay.

21:21.614 --> 21:23.195
[SPEAKER_01]: Yes, but you know, go back.

21:23.555 --> 21:25.956
[SPEAKER_01]: Sorry, let me just finish this that so I can get it out of my head.

21:27.336 --> 21:31.879
[SPEAKER_01]: Otherwise, it'll circulate and create a loop, percolate or circulate or whatever.

21:33.700 --> 21:40.223
[SPEAKER_01]: Oh, that email content, so like my first one is a sample like schedule of what they need to get done.

21:40.263 --> 21:42.965
[SPEAKER_01]: It's like a survival checklist for their finances.

21:43.065 --> 21:43.305
[SPEAKER_01]: Okay.

21:43.525 --> 21:45.266
[SPEAKER_01]: And it's actually what we did.

21:45.746 --> 21:48.008
[SPEAKER_01]: So it's like a way to give them, hey, this is what we did.

21:48.488 --> 21:49.529
[SPEAKER_01]: These are some ideas for you.

21:49.929 --> 21:52.790
[SPEAKER_01]: The second one was, there's an email shop.

21:53.151 --> 21:55.052
[SPEAKER_01]: I'm sorry, there's an Amazon for doctors.

21:55.772 --> 22:04.134
[SPEAKER_01]: Um, a lot of people don't know that exists where you can shop for anything you want to shop for, but you get a like a eight to twenty percent discount.

22:04.635 --> 22:09.936
[SPEAKER_01]: So like you go and buy Lulemon leggings or whatever on this website scrubs.

22:10.016 --> 22:14.357
[SPEAKER_01]: Yeah, scrubs or it's like there's even like expedient for the put nurses on there, too.

22:14.718 --> 22:15.758
[SPEAKER_01]: No, just physicians.

22:15.958 --> 22:16.138
[SPEAKER_01]: Okay.

22:16.518 --> 22:18.860
[SPEAKER_01]: So it's just, it's like an, it's like there goes maybe.

22:19.140 --> 22:20.381
[SPEAKER_01]: No, no, no, it's not for medicine.

22:20.942 --> 22:21.783
[SPEAKER_01]: It's for everything.

22:22.343 --> 22:25.085
[SPEAKER_01]: Like a Costco membership is only ten dollars.

22:25.646 --> 22:28.208
[SPEAKER_01]: You know, like, you buy a Nike shoes.

22:28.408 --> 22:30.410
[SPEAKER_01]: It's fifteen percent off all Nike products.

22:30.470 --> 22:33.192
[SPEAKER_01]: It's like, it's literally an Amazon for doctors.

22:33.572 --> 22:33.933
[SPEAKER_03]: Okay.

22:34.073 --> 22:35.354
[SPEAKER_01]: Where you get physician discount.

22:35.374 --> 22:39.177
[SPEAKER_01]: So I was like, hey, did you know this email, this Amazon exists in this email?

22:39.658 --> 22:40.518
[SPEAKER_01]: And then I send it to them.

22:41.439 --> 22:44.281
[SPEAKER_01]: And then the third one was like a monthly budget template.

22:45.258 --> 22:46.159
[SPEAKER_01]: and then I send it to them.

22:46.319 --> 23:00.267
[SPEAKER_01]: So like, now I've kind of figured out that, and I, you know, my bookings have gone way up in meetings and because I always ask for a meeting, that's another thing people forget to do and a lot of the things just simply ask for a meeting.

23:01.788 --> 23:09.132
[SPEAKER_01]: But the thing I've realized now is I can give away tools for free and then sell the answer.

23:09.913 --> 23:12.715
[SPEAKER_01]: So just because I gave them a blank monthly template,

23:13.958 --> 23:22.442
[SPEAKER_01]: and set them up for success doesn't necessarily mean they still won't buy my services to use that template, you know, and stuff like that.

23:22.462 --> 23:24.143
[SPEAKER_03]: There's a word I'm starting to use for that.

23:24.423 --> 23:25.384
[SPEAKER_03]: It's called freemium.

23:25.964 --> 23:26.805
[SPEAKER_01]: Freemium.

23:27.005 --> 23:27.785
[SPEAKER_01]: I love that.

23:27.985 --> 23:29.626
[SPEAKER_01]: Here's a freemium content.

23:29.966 --> 23:30.767
[SPEAKER_01]: It's a great tool.

23:30.847 --> 23:32.568
[SPEAKER_01]: You can use it and I'm blessing you with it.

23:33.968 --> 23:39.994
[SPEAKER_01]: There's still so much value in my knowledge that they can still buy, but it is like a say never hook to.

23:40.114 --> 23:42.236
[SPEAKER_03]: And it's like, what cool you still help better sounds like.

23:42.316 --> 23:43.757
[SPEAKER_01]: I still added ton of value.

23:43.897 --> 23:47.040
[SPEAKER_01]: And then the next email, they'll still probably open up.

23:47.180 --> 23:49.602
[SPEAKER_01]: Some time when they're ready, they'll come to me.

23:50.203 --> 23:53.826
[SPEAKER_01]: That's kind of the whole point of these email campaigns.

23:53.846 --> 23:55.707
[SPEAKER_01]: The nurture of the nurture, right?

23:55.807 --> 23:56.768
[SPEAKER_01]: Do you remember when they're ready?

23:57.129 --> 24:00.632
[SPEAKER_03]: I don't know it was been holding me back, but I've been waiting to build nurture campaigns.

24:01.192 --> 24:05.876
[SPEAKER_03]: Well, like I can use AI, like my monthly budget type of implementation side.

24:06.216 --> 24:07.397
[SPEAKER_01]: Like I have the idea.

24:07.437 --> 24:16.645
[SPEAKER_03]: But it's the executing the like on our program because we got to build it into our email list and build the automation for it as well.

24:17.193 --> 24:17.413
[SPEAKER_03]: Yeah.

24:17.973 --> 24:21.415
[SPEAKER_03]: What do you, do you use Mailchimp or do you use your own proprietary thing?

24:21.695 --> 24:22.735
[SPEAKER_01]: It's not proprietary.

24:22.815 --> 24:30.258
[SPEAKER_01]: It's actually a company called Levitate in North Carolina and they're just the CRM and they're just the automation of the emails and all that.

24:30.278 --> 24:30.478
[SPEAKER_00]: Yeah.

24:30.558 --> 24:31.258
[SPEAKER_01]: The content.

24:32.639 --> 24:33.019
[SPEAKER_01]: Excuse me.

24:33.599 --> 24:37.560
[SPEAKER_01]: The content and like creating a template for their monthly budget.

24:37.900 --> 24:38.901
[SPEAKER_01]: That's all done by AI.

24:39.021 --> 24:42.182
[SPEAKER_01]: I just literally say here's a, I need a monthly template.

24:43.767 --> 24:44.307
[SPEAKER_01]: make it for me.

24:45.308 --> 24:46.389
[SPEAKER_01]: And then it just goes through.

24:46.549 --> 24:48.049
[SPEAKER_01]: It creates one and then I refine it.

24:48.109 --> 24:49.010
[SPEAKER_01]: It creates another draft.

24:49.070 --> 24:49.650
[SPEAKER_01]: I refine it.

24:50.010 --> 24:55.293
[SPEAKER_01]: And I just keep refining whatever chat you put you spits out to my liking.

24:55.714 --> 25:02.497
[SPEAKER_03]: And the number one advice I can give here to is like on AI just because it gives results doesn't mean that it's good.

25:02.958 --> 25:05.799
[SPEAKER_03]: And so you want to stay personal.

25:05.919 --> 25:06.399
[SPEAKER_03]: And I

25:07.560 --> 25:16.147
[SPEAKER_03]: I stand on the side where if I initiated the AI to come up with this, it's the same idea as research.

25:17.027 --> 25:25.154
[SPEAKER_03]: And if it happens to lay it out too, but then I go and I read every single word and approve it.

25:26.135 --> 25:29.397
[SPEAKER_03]: Then it still has my credibility on it.

25:30.638 --> 25:32.599
[SPEAKER_03]: Because I can see a lot of people like,

25:33.380 --> 25:36.683
[SPEAKER_03]: I just need to come with it and then all right, I did it and not actually read it.

25:37.183 --> 25:44.129
[SPEAKER_03]: Oh, yeah, you know, and that would be a mistake because you really need to if you want to add value to people, you got to put some effort into it, right?

25:44.149 --> 25:53.437
[SPEAKER_01]: You have to you have to put some effort into it and at the end of the day, what you're using chat should be to do is help you brand.

25:54.177 --> 25:56.679
[SPEAKER_01]: So you need to have your like soul

25:57.460 --> 25:58.540
[SPEAKER_01]: in whatever it creates.

25:58.620 --> 26:03.041
[SPEAKER_01]: It needs to have your touch so that it is part of your brand.

26:03.782 --> 26:10.203
[SPEAKER_01]: And it has it contains your, I don't know what the word is, but it's like, oh, this is so nice.

26:10.603 --> 26:24.307
[SPEAKER_01]: Your voice, you know, when people get it, you know, I think it's so cool that we're tidling this more than meets the AI is because now when I receive stuff or I see content, my first question is, is it say, I?

26:25.027 --> 26:38.799
[SPEAKER_01]: You know, so like yeah, you know, like so we literally live in the world where we have to almost second guess what we're reading and seeing Yeah, is it say I is this you know like we have to decide now we have yeah, now we have to decipher that's a good word.

26:39.180 --> 26:49.729
[SPEAKER_03]: We have to decipher it because we're reading these emails and yeah, and in some ways it's normal now Yeah, and so it's like if you can sniff that someone use chat to be tea to write the moment

26:50.630 --> 26:53.512
[SPEAKER_03]: But it's starting to become okay because we're all being conditioned.

26:53.632 --> 26:53.892
[SPEAKER_03]: Yeah.

26:54.032 --> 26:56.734
[SPEAKER_03]: But if you want to stand out, still sound human.

26:57.054 --> 27:02.678
[SPEAKER_03]: And that's the beautiful thing is like in a field of corn.

27:03.098 --> 27:05.380
[SPEAKER_03]: And there's that one like sunflower.

27:05.400 --> 27:05.700
[SPEAKER_03]: I don't know.

27:05.720 --> 27:09.543
[SPEAKER_03]: I'm trying to come up with something like the right rows of share and isn't right isn't right.

27:11.804 --> 27:12.685
[SPEAKER_03]: then you stand out.

27:12.785 --> 27:14.166
[SPEAKER_03]: It's a purple cow.

27:14.807 --> 27:18.250
[SPEAKER_03]: If you're driving, you see a purple cow amongst a bunch of white cows.

27:18.350 --> 27:21.873
[SPEAKER_03]: You're going to see the purple cow and notice it and everyone will talk about it.

27:22.453 --> 27:27.978
[SPEAKER_03]: And so if you keep that human voice and you can use AI to help save time and come up with this stuff.

27:28.579 --> 27:38.487
[SPEAKER_03]: But if you keep it very full of integrity and things that you would actually put out anyways and not just doing it to check a box of marketing or anything,

27:39.448 --> 27:42.212
[SPEAKER_03]: then that's going to be so good.

27:42.232 --> 27:49.843
[SPEAKER_03]: And so I'm excited for that side of things, but I'll also we're now living in the world where AI

27:52.974 --> 27:54.635
[SPEAKER_03]: has it's here.

27:55.135 --> 27:55.455
[SPEAKER_01]: It is.

27:55.595 --> 27:56.556
[SPEAKER_01]: And it's not going away.

27:56.596 --> 27:58.957
[SPEAKER_03]: It's the same level of internet.

27:59.337 --> 28:02.938
[SPEAKER_03]: Like when the internet first came out and everyone's like, oh, we're not going to get on there.

28:02.998 --> 28:04.659
[SPEAKER_03]: Like go look it up for real.

28:04.679 --> 28:06.960
[SPEAKER_03]: The internet first came out what people were saying about it.

28:07.560 --> 28:10.022
[SPEAKER_03]: It's very interesting because they were so against it.

28:10.262 --> 28:10.882
[SPEAKER_00]: Yeah.

28:10.982 --> 28:12.443
[SPEAKER_03]: And they're like, oh, it's going to take our jobs.

28:12.483 --> 28:14.063
[SPEAKER_03]: And yeah, it did replace some jobs.

28:14.624 --> 28:16.524
[SPEAKER_03]: But it provided so many more jobs.

28:16.664 --> 28:18.665
[SPEAKER_03]: And then it just became the normal.

28:19.466 --> 28:22.007
[SPEAKER_03]: And now you can't deny it.

28:23.302 --> 28:30.368
[SPEAKER_03]: technology will always win, even if you disagree with it because you see the bad side.

28:30.629 --> 28:32.410
[SPEAKER_03]: And I was related to like the invention of the knife.

28:32.650 --> 28:36.073
[SPEAKER_03]: You know, you can have good intentions for it.

28:36.554 --> 28:37.935
[SPEAKER_03]: Like what was it originally meant for?

28:37.955 --> 28:39.517
[SPEAKER_03]: Oh, they cook and cook in.

28:39.617 --> 28:41.038
[SPEAKER_03]: Yeah, maybe kill in the animals.

28:41.078 --> 28:42.119
[SPEAKER_03]: Yeah.

28:42.960 --> 28:43.840
[SPEAKER_03]: Yeah, things like that.

28:44.541 --> 28:46.483
[SPEAKER_03]: But then there's someone that's going to misuse it.

28:47.123 --> 28:48.665
[SPEAKER_03]: You know, I mean, look at the rock.

28:50.309 --> 28:50.909
[SPEAKER_03]: Was it a rock?

28:51.430 --> 28:55.433
[SPEAKER_03]: Did it say in the Bible where, um, able, when able killed.

28:55.513 --> 28:57.895
[SPEAKER_03]: Oh yeah, it can, uh, cane killed.

28:57.995 --> 28:58.195
[SPEAKER_00]: Yeah.

28:58.255 --> 28:58.796
[SPEAKER_00]: It was a rock.

28:58.936 --> 28:59.116
[SPEAKER_00]: Yep.

28:59.376 --> 28:59.716
[SPEAKER_03]: Wasn't it?

28:59.776 --> 28:59.997
[SPEAKER_03]: Yeah.

29:00.437 --> 29:00.977
[SPEAKER_03]: Back of the head.

29:01.398 --> 29:01.678
[SPEAKER_03]: Boom.

29:01.858 --> 29:06.001
[SPEAKER_03]: You can use it to knock someone down literally and not ever get back up.

29:06.201 --> 29:06.822
[SPEAKER_03]: It's indefinite.

29:07.520 --> 29:18.387
[SPEAKER_03]: meaning killing or you can use it to go build a house, build a place of worship, build a, you know, like build a business that's going to actually help people.

29:18.407 --> 29:21.729
[SPEAKER_03]: That's the same day with AI and people can't wrap their head around that.

29:21.809 --> 29:22.029
[SPEAKER_03]: Yeah.

29:22.270 --> 29:28.213
[SPEAKER_03]: And so I think some people are starting to now and it's a nice wave like some circles on around.

29:28.253 --> 29:28.554
[SPEAKER_03]: It's like

29:29.795 --> 29:37.658
[SPEAKER_03]: AI is just kind of everyday stuff now as annoying as it can sound and at first it's kind of like this over-hype thing.

29:38.438 --> 29:40.619
[SPEAKER_03]: Everyone's just trying to say it because it's a key word now.

29:42.179 --> 29:43.720
[SPEAKER_03]: It's actually been around for a long time.

29:44.300 --> 29:44.600
[SPEAKER_00]: Yeah.

29:44.660 --> 29:46.181
[SPEAKER_03]: It's been around for a long time.

29:46.201 --> 29:46.421
[SPEAKER_00]: Yeah.

29:46.581 --> 29:51.523
[SPEAKER_03]: You've had a robot already living in your house and you didn't even realize it.

29:52.343 --> 29:53.204
[SPEAKER_03]: It's called the Rumba.

29:53.784 --> 29:56.146
[SPEAKER_03]: You know, like, a lot of people have those.

29:57.527 --> 29:58.368
[SPEAKER_03]: We have our phones.

29:58.408 --> 30:00.769
[SPEAKER_03]: They do so much more than a lot of other things.

30:01.290 --> 30:03.011
[SPEAKER_03]: And automation has always existed.

30:03.532 --> 30:07.575
[SPEAKER_03]: But what's been different now when we say AI, we're actually talking about generative.

30:08.683 --> 30:16.847
[SPEAKER_03]: code, like it's making, it's generating things and making it algorithmically.

30:17.027 --> 30:18.888
[SPEAKER_03]: And algorithm was kind of a, I already.

30:19.188 --> 30:21.549
[SPEAKER_01]: Oh, yeah, I'm pretty sure.

30:22.470 --> 30:36.657
[SPEAKER_01]: So yes, it's like, so I was actually reading a book about the journey of Bill Gates and it's a very fascinating book, but why Bill Gates was so successful is because

30:39.243 --> 30:42.266
[SPEAKER_01]: He went to one of sixty high schools in the country.

30:42.847 --> 30:49.393
[SPEAKER_01]: So when he was a teenager, there were sixty high schools in the country that had a computer at the school.

30:49.894 --> 30:51.655
[SPEAKER_01]: And it was just like massive.

30:51.776 --> 30:55.339
[SPEAKER_01]: It was like, it took up like a whole wall kind of thing, right?

30:55.819 --> 31:00.084
[SPEAKER_01]: And then when he was going into college, the personal computer came out.

31:00.684 --> 31:16.218
[SPEAKER_01]: where you could have a computer in your house and he had a humongous advantage because he had been coding at his school for ten years before the personal computer came out and I might be getting all the dates wrong sure so right now what's happening is you know people

31:17.637 --> 31:24.039
[SPEAKER_01]: Maybe AI was available to massive institutions and businesses, but now it's available to the everyday person.

31:24.700 --> 31:38.385
[SPEAKER_01]: So like the people who've been using it for a while and people who are like, I've been learning about AI or using it and experimenting with it for years, they all of a sudden have a humongous advantage over people getting into it today.

31:38.825 --> 31:40.305
[SPEAKER_03]: Yes, I do totally agree.

31:40.485 --> 31:44.447
[SPEAKER_03]: And I'm really excited because I chose the right kind of business where

31:45.207 --> 31:46.868
[SPEAKER_03]: Hey guys, not gonna replace us.

31:47.648 --> 31:48.348
[SPEAKER_03]: Totally, you know.

31:49.689 --> 31:53.510
[SPEAKER_03]: We're using it to equip us instead of replace.

31:54.210 --> 31:55.711
[SPEAKER_01]: Why do you think it will never replace you?

31:56.091 --> 31:59.672
[SPEAKER_03]: Because we will always need that human interaction with what we produce.

32:00.433 --> 32:06.715
[SPEAKER_03]: Our whole point of our branding for local businesses is that they show themselves and to build trust that way.

32:08.816 --> 32:12.399
[SPEAKER_03]: And with podcasts like this, it's real conversations.

32:12.619 --> 32:12.879
[SPEAKER_00]: Yeah.

32:13.059 --> 32:14.480
[SPEAKER_03]: We're making video content.

32:14.861 --> 32:14.941
[SPEAKER_00]: Yeah.

32:14.961 --> 32:17.122
[SPEAKER_03]: You can cut up right now.

32:18.083 --> 32:22.266
[SPEAKER_03]: AI can't go past ten seconds on video on text to video.

32:22.406 --> 32:22.747
[SPEAKER_03]: That's right.

32:22.787 --> 32:22.967
[SPEAKER_03]: Yeah.

32:22.987 --> 32:23.988
[SPEAKER_03]: You can't go past ten seconds.

32:24.448 --> 32:28.211
[SPEAKER_03]: You can actually do text to podcasts, though.

32:29.451 --> 32:30.872
[SPEAKER_03]: Ha, but here's the thing.

32:31.912 --> 32:35.734
[SPEAKER_03]: I've seen this done and you still have to market that podcast.

32:36.055 --> 32:37.355
[SPEAKER_03]: You still have to brand it.

32:37.775 --> 32:40.537
[SPEAKER_03]: And if we have a million AI generated content,

32:41.742 --> 32:43.063
[SPEAKER_03]: Oh, that's podcast or whatever.

32:43.123 --> 32:44.244
[SPEAKER_03]: Are you going to want to listen to that?

32:44.264 --> 32:53.489
[SPEAKER_03]: Are you going to want to listen to it at first because you had an interaction with a business or a person and then you're like, oh, I want to hear more about that.

32:53.749 --> 32:54.009
[SPEAKER_00]: Yeah.

32:54.149 --> 32:57.391
[SPEAKER_03]: We're not going to care if there's two guerrillas here.

32:57.411 --> 33:00.653
[SPEAKER_03]: You know, like, podcast with our voices.

33:00.853 --> 33:06.077
[SPEAKER_03]: Unless it's just straight humor, maybe humor and there's someone behind it and it's an art.

33:07.153 --> 33:11.148
[SPEAKER_03]: That will be something, but there's no way it's gonna...

33:12.115 --> 33:12.975
[SPEAKER_03]: You need to show it.

33:13.375 --> 33:13.775
[SPEAKER_00]: Yeah.

33:13.855 --> 33:18.557
[SPEAKER_03]: And then like if you have a place of business, you're going to need to go into that business and show the business.

33:18.997 --> 33:21.457
[SPEAKER_03]: It's like stock footage, stock photos.

33:21.557 --> 33:26.238
[SPEAKER_03]: If you have stock photos and footage on your website, please reconsider that.

33:26.578 --> 33:26.758
[SPEAKER_00]: Yeah.

33:26.778 --> 33:37.341
[SPEAKER_03]: Because you're kind of given across not the best message there integrity with, hey, like if it's a close up, maybe you just need to show computer, like, sure, whatever.

33:37.461 --> 33:41.522
[SPEAKER_03]: But if it's like showing faces and smiles and it's no one that you've affected,

33:42.763 --> 33:46.245
[SPEAKER_03]: or helped or no one in your business.

33:47.486 --> 33:51.349
[SPEAKER_03]: That's you're losing an opportunity to help build trust by showing yourself.

33:51.549 --> 33:52.990
[SPEAKER_01]: Yeah, yeah, you have to.

33:54.391 --> 33:56.893
[SPEAKER_01]: So something that was a big yeah, that's a big question dude.

33:57.453 --> 33:58.214
[SPEAKER_01]: No, no problem.

33:58.594 --> 34:00.735
[SPEAKER_01]: And so what I just heard you say is

34:03.199 --> 34:20.588
[SPEAKER_01]: What you do for others is you actually speak in the language of emotion and AI just cannot capture that AI cannot AI itself doesn't understand emotion so how can it convey motion how can it understand the motion of the customer your child or back with.

34:20.988 --> 34:24.589
[SPEAKER_03]: It'll get as logical as possible in the motion, but it can't capture it.

34:25.029 --> 34:29.710
[SPEAKER_01]: And going back to my earlier things, sales and marketing, it's all about capturing hearts.

34:30.811 --> 34:32.331
[SPEAKER_01]: And I don't think AI can capture hearts.

34:33.031 --> 34:36.812
[SPEAKER_03]: But it's so awesome because we're living in the idea of person's world now.

34:36.952 --> 34:39.913
[SPEAKER_03]: If you can implement anything from an idea,

34:40.453 --> 34:42.114
[SPEAKER_03]: Yes, implementations always the key.

34:42.554 --> 34:44.235
[SPEAKER_03]: That's always the key.

34:44.436 --> 34:47.698
[SPEAKER_03]: Literally, you can go research how to do a video podcast and you can learn it.

34:48.138 --> 34:49.179
[SPEAKER_03]: You can ask AI it.

34:49.419 --> 34:50.459
[SPEAKER_03]: How do I do a podcast?

34:50.560 --> 34:54.542
[SPEAKER_03]: Or you can even send a photo and be like, how do I set up a podcast like this?

34:54.602 --> 34:55.443
[SPEAKER_03]: What will it cost me?

34:56.263 --> 34:57.924
[SPEAKER_03]: And you can get the information.

34:58.244 --> 35:01.827
[SPEAKER_03]: So the how the info, it's not really a secret.

35:02.947 --> 35:04.709
[SPEAKER_03]: It's implementing it and running it.

35:05.009 --> 35:05.229
[SPEAKER_03]: Yeah.

35:05.409 --> 35:08.871
[SPEAKER_03]: And so I think it's awesome to be an idea person now.

35:09.091 --> 35:09.552
[SPEAKER_03]: I feel like

35:11.493 --> 35:18.676
[SPEAKER_03]: anything I can think of, I could learn to implement it into our business or for our clients.

35:19.516 --> 35:23.338
[SPEAKER_03]: And so we won't get replaced either because we're embracing it.

35:24.538 --> 35:26.299
[SPEAKER_03]: We're going along with it.

35:26.539 --> 35:29.941
[SPEAKER_03]: We're using it to make things faster and more efficient.

35:31.301 --> 35:36.542
[SPEAKER_03]: We had a chain saw on the background of a video once you did and Okay, yeah, I know crazy.

35:37.183 --> 35:41.644
[SPEAKER_03]: Sometimes and then there was a train on one that was about to grab somebody's attention though.

35:41.964 --> 35:49.186
[SPEAKER_03]: Well, no, we used AI to detect what was a voice and it removes all the background noise.

35:49.666 --> 35:50.186
[SPEAKER_03]: Okay, okay

35:50.506 --> 35:56.988
[SPEAKER_03]: So there's like a bunch of micro tools that we literally implement and it's, oh, I see the noise of a chainsaw.

35:57.308 --> 36:04.410
[SPEAKER_01]: I thought you had a floating chainsaw and you use it as like a thumbnail like bam, here's chainsaw or something like that.

36:04.470 --> 36:05.850
[SPEAKER_01]: No, it's like yeah, yeah.

36:05.950 --> 36:11.152
[SPEAKER_01]: And now you're delivering a more quality product by being able to filter all that noise out.

36:11.613 --> 36:17.102
[SPEAKER_03]: Yeah, it's become faster too and like if we do mess up, it's more forgivable now.

36:17.784 --> 36:20.889
[SPEAKER_03]: The goal is not to mess up, but you know, you kind of do sometimes.

36:20.969 --> 36:24.896
[SPEAKER_01]: And what is, what is one thing you wish AI could do?

36:26.043 --> 36:54.271
[SPEAKER_01]: But can't right now implement like you want it needs to integrate directly into things Okay, and they all need to agree to each other like I really I really want I know AI agents is coming Um, I've got I've seen I get just bombarded by that all the time like we're the AI marketing agency we're like we're the AI But that that insurance brokerage like we use AI like there's a literally agent, but it's AI

36:55.545 --> 36:59.426
[SPEAKER_03]: Okay, that's a little bit there and that's a little bit one time out, but not totally.

37:00.227 --> 37:03.188
[SPEAKER_03]: And not just selling it, but also being able to use it.

37:03.268 --> 37:09.750
[SPEAKER_03]: So if we need good use case, it's still like we're not in the product world anymore.

37:10.971 --> 37:13.211
[SPEAKER_03]: It doesn't matter how awesome you build something.

37:13.732 --> 37:17.873
[SPEAKER_03]: If there's no use case for it, it's gonna do no good.

37:18.433 --> 37:19.774
[SPEAKER_03]: Why would I build this fancy

37:21.194 --> 37:21.454
[SPEAKER_03]: I don't know.

37:21.474 --> 37:22.795
[SPEAKER_03]: I'm trying to come with some a rock.

37:23.715 --> 37:25.836
[SPEAKER_03]: That's made of glass.

37:26.337 --> 37:27.437
[SPEAKER_03]: Do you have glassy rock?

37:28.298 --> 37:29.778
[SPEAKER_03]: But if I don't use it, right?

37:29.918 --> 37:30.238
[SPEAKER_03]: Yeah.

37:30.479 --> 37:31.479
[SPEAKER_03]: Yeah.

37:31.839 --> 37:32.640
[SPEAKER_01]: Make use of it.

37:32.660 --> 37:38.362
[SPEAKER_01]: But because yeah, AI is exciting and it is a hook.

37:38.802 --> 37:43.585
[SPEAKER_01]: But I think what you're trying to say is there's got to be substance like to get them to stay.

37:43.785 --> 37:44.185
[SPEAKER_01]: So like

37:44.705 --> 38:05.192
[SPEAKER_03]: Yeah, what if I could walk away from a networking meeting or anything and I can treat it like an assistant as an agent and I say, hey, so and so just said this where are they in our process and how can I

38:06.693 --> 38:35.338
[SPEAKER_03]: or you tell like hey send them the offer or like you train it to ask the questions to guide you should I send them the question air yes you should like teach it yourselves process and then be like hey I got a new person walk me through it and track it and then you keep coming back to it but it actually does it to not just tell you yeah because right now it just tells you it can't really totally it can't actually so I'm actually trying to get ahead of that before it's like to consumer

38:36.602 --> 38:55.831
[SPEAKER_03]: easy like that and I'm trying to implement something on my website so that people can go there and I'll pre-trained some chatbot or something so people can go on there and they can come up with like their podcast title idea or discover your ideal client and it like I trained it in the way that I recommend.

38:57.225 --> 38:59.606
[SPEAKER_03]: and I could see that being really good and like the coaching industry.

38:59.766 --> 39:18.815
[SPEAKER_01]: Yeah, and any service industry at all, that's starting to become a huge thing of like, hey, I serve people in the photography world and it's like, and here's the GPT that'll help you create a background, you know, tell you lightings and all that good stuff.

39:18.835 --> 39:21.937
[SPEAKER_01]: You just ask it what your next project is and it'll spit out what you need.

39:23.317 --> 39:25.759
[SPEAKER_01]: Yes, that is starting to become a bigger immigrant.

39:25.779 --> 39:26.699
[SPEAKER_03]: Have you seen something?

39:27.120 --> 39:36.085
[SPEAKER_01]: Yeah, you want it to do so So something so I am trying to figure out

39:37.887 --> 39:48.139
[SPEAKER_01]: So I've gotten so good and I'm so confident in coming up with a message and then helping somebody spread that message to get a client, right?

39:48.240 --> 39:48.440
[SPEAKER_00]: Okay.

39:48.460 --> 39:50.502
[SPEAKER_01]: That's essentially what I do for financial planning.

39:50.983 --> 39:54.527
[SPEAKER_01]: So when I was researching ways to do that, there was

39:55.548 --> 40:06.933
[SPEAKER_01]: There were somebody that said, hey, download my link to my free chat to PT bot, and it'll help you come up with a business name, a logo, a slogan, and a message.

40:07.433 --> 40:10.854
[SPEAKER_01]: And I just tried it out and asked me questions like, what are you good at?

40:11.034 --> 40:12.175
[SPEAKER_01]: What are you enjoy doing?

40:12.635 --> 40:17.397
[SPEAKER_01]: And then based, and then and then spat out like, hey, based on these things, you're a great

40:18.417 --> 40:22.780
[SPEAKER_01]: you enjoy spending time outdoors and working with leather.

40:22.900 --> 40:26.142
[SPEAKER_01]: So you need to start a wallet business.

40:26.842 --> 40:33.966
[SPEAKER_01]: And so it's like, by this GPT, it allowed people to ask them questions and then come up with an answer.

40:34.046 --> 40:36.608
[SPEAKER_01]: And it was just like a really, really good, valuable thing.

40:37.228 --> 40:44.733
[SPEAKER_01]: So something like that is what I picture your saying is like, hey, we serve people, you know, we're content making kings.

40:45.670 --> 40:46.511
[SPEAKER_01]: This is how we do it.

40:46.791 --> 40:47.952
[SPEAKER_01]: This is how you can do it, too.

40:48.032 --> 40:49.133
[SPEAKER_01]: And then you come up with a bot.

40:49.633 --> 40:52.896
[SPEAKER_01]: It's like, what is a SEO keyword in your industry right now?

40:53.236 --> 40:54.057
[SPEAKER_01]: Create a script for that.

40:54.817 --> 40:56.098
[SPEAKER_01]: And then create bullet points for that.

40:56.158 --> 40:57.239
[SPEAKER_01]: Yaddy, yaddy, yada.

40:57.560 --> 40:57.740
[SPEAKER_01]: Yep.

40:58.580 --> 41:10.270
[SPEAKER_01]: You can't say yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy, yaddy,

41:14.962 --> 41:16.683
[SPEAKER_01]: Yeah, but I would do y'all way.

41:16.823 --> 41:17.083
[SPEAKER_03]: Yeah.

41:17.263 --> 41:18.144
[SPEAKER_03]: I'm going back to you.

41:18.264 --> 41:19.465
[SPEAKER_03]: Yeah.

41:20.245 --> 41:22.927
[SPEAKER_03]: Hey, so this has been an awesome chat.

41:23.147 --> 41:25.028
[SPEAKER_03]: I can't believe the time.

41:25.249 --> 41:26.609
[SPEAKER_03]: I know we went right through that.

41:26.689 --> 41:31.392
[SPEAKER_03]: We have another thing that is is just a mini game.

41:32.013 --> 41:35.455
[SPEAKER_03]: And I really hate to do this because I want to give as much value as possible.

41:35.475 --> 41:37.116
[SPEAKER_03]: But we're running out of time in our core content.

41:37.957 --> 41:42.740
[SPEAKER_03]: And I want to be able to provide more value for people and therefore

41:43.540 --> 41:45.222
[SPEAKER_03]: We need to collect some support for it.

41:45.763 --> 41:50.629
[SPEAKER_03]: And that's also verification that we are giving value.

41:51.750 --> 41:52.791
[SPEAKER_03]: And then we can get direct.

41:54.606 --> 42:20.335
[SPEAKER_03]: provide even more value how many times can a save value you know not it's so vague to yeah but we can get more specific as time goes and with that we have exclusive content that will continue this conversation and we're gonna talk about will AI replace or equip these kind of jobs and these kind of industries and we're gonna play a game okay and I want to hear what you're gonna say and that will be on the exclusive thing check the link in the description uh...

42:21.655 --> 42:25.096
[SPEAKER_03]: And let us know how you liked this episode.

42:25.276 --> 42:26.396
[SPEAKER_03]: What was your greatest takeaway?

42:27.157 --> 42:30.578
[SPEAKER_03]: And there's a little more than meets the eye for AI.

42:31.258 --> 42:37.259
[SPEAKER_03]: And I hope that any of this could help you in your journey and your business or your marketing.

42:39.960 --> 42:47.668
[SPEAKER_03]: Look for, if you're listening to this in the past, like you've come back, maybe we hit a million subscribers.

42:48.289 --> 42:49.771
[SPEAKER_03]: And then you're like, hey, what was this one?

42:50.051 --> 42:50.591
[SPEAKER_03]: It's AI.

42:50.631 --> 42:51.252
[SPEAKER_03]: It sticks out.

42:51.412 --> 42:52.994
[SPEAKER_03]: And then you listen to it.

42:53.274 --> 42:55.817
[SPEAKER_03]: And then maybe we changed the description.

42:55.857 --> 42:56.998
[SPEAKER_03]: Hopefully we were that on top of it.

42:57.679 --> 42:59.941
[SPEAKER_03]: And in the description by then we would have

43:00.702 --> 43:03.685
[SPEAKER_03]: to young in his newest venture in there.

43:03.745 --> 43:05.346
[SPEAKER_01]: Yeah, you know what I call you?

43:05.766 --> 43:07.207
[SPEAKER_01]: The Gary Vee of Kansas City.

43:07.808 --> 43:08.308
[SPEAKER_03]: Oh, yeah.

43:08.328 --> 43:16.035
[SPEAKER_01]: So like after you've become, you know, yeah, right now you're the Gary Vee of Kansas City, but someday you're going to be the Jared Taylor of Kansas City.

43:16.195 --> 43:16.435
[SPEAKER_01]: Right.

43:16.455 --> 43:21.139
[SPEAKER_03]: One is it's like, I wanted to do like T with J T. Yeah.

43:21.179 --> 43:24.782
[SPEAKER_03]: And then he has a segment that's called T with Gary Vee.

43:24.842 --> 43:26.603
[SPEAKER_03]: Oh, no, that's too close.

43:26.623 --> 43:29.145
[SPEAKER_03]: And then by accident, it was like, um,

43:30.386 --> 43:52.045
[SPEAKER_03]: I kept calling myself JT more because that's how it started and when I started working at Pizza Hut and that's where it really came from but only people in the work field really knew me of that as that but I caught myself starting to say it in the personal life too yeah and then so now in the personal life because I'm like it's a personal brand now like when they say JT there's a potential little here JT visuals and think you know

43:52.745 --> 44:01.175
[SPEAKER_03]: But I was like, oh, I feel like I just shortened my name like how Gary Vee did because it's Vaynerchuk and then he said Vee.

44:01.635 --> 44:02.696
[SPEAKER_01]: I really love JT.

44:03.157 --> 44:06.020
[SPEAKER_01]: I think that just rolls so you should definitely continue that journey.

44:06.140 --> 44:11.306
[SPEAKER_03]: And thank you so much for listening and watching on this episode and we can't wait to see you next time.

44:11.987 --> 44:12.888
[SPEAKER_03]: Like and subscribe.

44:13.168 --> 44:14.349
[SPEAKER_03]: This has been JT.

44:14.790 --> 44:16.632
[SPEAKER_03]: Make sure to keep on keeping on.