The Truth About Podcasts: Grow with Audio & Video

WEBVTT

00:00.191 --> 00:03.373
[SPEAKER_00]: What if you could be the best known of your industry?

00:03.873 --> 00:12.157
[SPEAKER_00]: What if you could be marked as the expert in your industry or the coach, the best coach of your industry?

00:12.477 --> 00:14.257
[SPEAKER_00]: This is the best way to do it.

00:14.898 --> 00:16.058
[SPEAKER_00]: Video podcasts.

00:16.699 --> 00:20.900
[SPEAKER_00]: I really want to encourage you to consider launching a podcast show.

00:21.321 --> 00:25.803
[SPEAKER_00]: Whether that's for us or not, because personal brand and then being scalable,

00:26.543 --> 00:34.170
[SPEAKER_00]: is going to be the number one thing that is going to help make you the best known expert of your industry.

00:34.631 --> 00:52.167
[SPEAKER_00]: And then when you do that, you start attracting your ideal clients and you build a list of people who are engaged with your content, who spend a lot of time on your brand, who you've given a lot of value to, and now they get a chance to get a taste of what you're offering.

01:06.998 --> 01:11.743
[SPEAKER_00]: Today I want to talk about how there's two sides of the coin to grow a podcast.

01:12.243 --> 01:14.345
[SPEAKER_00]: The first side is audio.

01:15.006 --> 01:16.727
[SPEAKER_00]: And then too long didn't read.

01:16.747 --> 01:20.130
[SPEAKER_00]: If you're curious, I'm going to tell you the answer to the other side.

01:20.651 --> 01:21.291
[SPEAKER_00]: It's video.

01:21.932 --> 01:26.456
[SPEAKER_00]: So we got audio and we got video, one coin, two sides.

01:26.897 --> 01:34.504
[SPEAKER_00]: I heard it again the other day, and someone said, they have a podcast and I was like, hey, I wanna follow your podcast, what's it called?

01:34.524 --> 01:40.409
[SPEAKER_00]: I'm gonna look it up on Apple Podcasts, and I couldn't find it, and then they're like, actually, it's just on YouTube.

01:40.690 --> 01:46.655
[SPEAKER_00]: So I'm like, ah, okay, so you have a YouTube channel, but it's in the style of a podcast show.

01:47.356 --> 01:55.182
[SPEAKER_00]: Because to me, it needs to be audio only and serve audio only people and have video for it to grow.

01:55.958 --> 02:04.485
[SPEAKER_00]: If you've been thinking about making your own podcasts like the one that you're watching or listening to right now, then JT visuals is definitely the way to go.

02:04.805 --> 02:08.128
[SPEAKER_00]: And that's JT visuals without the eye because there's more than meets the eye.

02:08.348 --> 02:11.451
[SPEAKER_00]: Podcasts for business are popping like crazy.

02:11.531 --> 02:13.472
[SPEAKER_00]: Everyone in their mom is starting a podcast.

02:13.833 --> 02:14.934
[SPEAKER_00]: Why should you star one?

02:15.494 --> 02:18.837
[SPEAKER_00]: Well, because the truth is, it's actually still not too saturated.

02:19.117 --> 02:31.106
[SPEAKER_00]: Not only do you get a show that's all about your business and bringing on guests and spotlighting them and stories, but you're also getting clips and media to put onto social media platforms.

02:31.607 --> 02:38.212
[SPEAKER_00]: Whatever your vision is for your business that you want to accomplish and how you help people, social media is the outreach for that.

02:38.392 --> 02:46.198
[SPEAKER_00]: And when you have a podcast show, it is the easiest way to get started and to conquer that social media that everyone's telling you you need to be doing.

02:46.518 --> 02:52.503
[SPEAKER_00]: We will do everything so all you have to do is help come up with topics and collaboration with us.

02:53.144 --> 02:58.448
[SPEAKER_00]: Show up for a couple hours and then leave and everything else is handled for you.

02:58.948 --> 03:05.354
[SPEAKER_00]: We would love to have a quick call with you to see if podcasting is right for you and if JT Visuals is the way to go for you.

03:05.754 --> 03:08.776
[SPEAKER_00]: Just go to our website at JT Visuals.com that's

03:15.622 --> 03:16.723
[SPEAKER_00]: and now back to the show.

03:17.444 --> 03:21.108
[SPEAKER_00]: So audio is minimal, but video grows it.

03:21.288 --> 03:22.609
[SPEAKER_00]: That's the whole thing on this.

03:22.669 --> 03:31.318
[SPEAKER_00]: So did you know that a podcast, the name, literally came from iPod and broadcast combined?

03:31.738 --> 03:33.959
[SPEAKER_00]: And that's how podcasts came out to be.

03:34.339 --> 03:49.882
[SPEAKER_00]: So it was this new way of like you could have on-demand content to push out that's radio style without having to go through all the hoops and regulations and gear to buy to be a radio host.

03:50.322 --> 03:55.123
[SPEAKER_00]: You could now start a podcast show and then it's on Apple iPods.

03:55.643 --> 03:56.403
[SPEAKER_00]: That's incredible.

03:56.943 --> 04:00.804
[SPEAKER_00]: So a lot of churches started doing this, a lot of influencers started doing this,

04:01.324 --> 04:04.425
[SPEAKER_00]: and then they became really well-known and Apple podcast was the goat.

04:04.625 --> 04:08.166
[SPEAKER_00]: It was the original, the OG really is the better term.

04:08.566 --> 04:10.787
[SPEAKER_00]: So audio has become a very important thing.

04:11.487 --> 04:16.948
[SPEAKER_00]: And this has been around for a really, really long time, ever since iTunes.

04:17.249 --> 04:18.709
[SPEAKER_00]: That's even before that.

04:18.909 --> 04:20.469
[SPEAKER_00]: It was from iPod.

04:20.489 --> 04:21.710
[SPEAKER_00]: Do you remember the iPod shuffle?

04:22.470 --> 04:23.250
[SPEAKER_00]: it was before that.

04:23.750 --> 04:24.931
[SPEAKER_00]: You remember the first iPod?

04:25.491 --> 04:27.712
[SPEAKER_00]: Yeah, a little closer to that time.

04:28.272 --> 04:32.593
[SPEAKER_00]: That's when podcasts started becoming real and yet to sync it to your desktop to get it on there.

04:32.993 --> 04:36.894
[SPEAKER_00]: Everything was through iTunes and it would sync to your i device.

04:37.414 --> 04:49.778
[SPEAKER_00]: That has really morphed and it's really changed and the attention of the industry is going somewhere very, very, very exciting because video started taking, well, you know that song video killed the radio star,

04:50.298 --> 05:02.965
[SPEAKER_00]: that is definitely what has happened in this culture video has become the greatest medium to get a message across into influence people and to bring value to them video.

05:03.626 --> 05:05.066
[SPEAKER_00]: So that's the other side of the coin.

05:05.887 --> 05:08.748
[SPEAKER_00]: But I do want to focus on audio just a little bit longer.

05:09.249 --> 05:14.612
[SPEAKER_00]: So on a growing up podcast show, you need to get on podcast platforms.

05:15.603 --> 05:19.835
[SPEAKER_00]: So that's going to be Spotify, that's going to be Apple Podcasts or the must.

05:20.648 --> 05:21.788
[SPEAKER_00]: you must be on those ones.

05:22.228 --> 05:24.709
[SPEAKER_00]: Another cool one that's really awesome is audible.

05:25.169 --> 05:30.170
[SPEAKER_00]: Amazon music when you're on there, it also lists you on audible if you're a podcast.

05:30.890 --> 05:38.111
[SPEAKER_00]: So saying that you're on audible looks really great as an industry expert, because let's face it.

05:38.191 --> 05:47.633
[SPEAKER_00]: If you want to be a coach of your industry or an expert of that industry, you're probably thinking about writing a book at some point, or you could see it being you.

05:50.494 --> 05:54.858
[SPEAKER_00]: Well, if you're on audible already as a podcast, you're kind of already building that audience.

05:55.198 --> 06:01.463
[SPEAKER_00]: Side note, we're working on a way to convert podcasts into books, so that'll be really awesome.

06:02.264 --> 06:07.228
[SPEAKER_00]: So audio, it must be audio only compatible.

06:07.708 --> 06:12.071
[SPEAKER_00]: There was an episode we did on this podcast that did not qualify for this.

06:12.892 --> 06:19.997
[SPEAKER_00]: We did release it technically because we released it and called it a podcast and it's through podcast platforms that it's a podcast.

06:20.397 --> 06:21.298
[SPEAKER_00]: But was it engaging?

06:21.338 --> 06:21.959
[SPEAKER_00]: Was it well done?

06:22.399 --> 06:26.182
[SPEAKER_00]: Well there were two long of moments that were meant for video only.

06:26.722 --> 06:37.169
[SPEAKER_00]: So the people watching more little more engaged, but the people that were listening just heard music or silence or whatever was going on because we're showing what was happening.

06:38.190 --> 06:40.812
[SPEAKER_00]: But to the audio listeners, they weren't really getting it.

06:41.473 --> 06:42.394
[SPEAKER_00]: So you get my point.

06:42.834 --> 06:51.621
[SPEAKER_00]: Anytime you make a YouTube video, YouTube channel, or you say that you have a podcast, please, please, please, make sure you have audio only versions too.

06:51.682 --> 06:56.385
[SPEAKER_00]: You'll reach more people, and it's easy, it's simple to distribute it.

06:57.278 --> 07:03.122
[SPEAKER_00]: it does take a little bit of time and it can be a little confusing to initially set it up but after that it's easy.

07:03.582 --> 07:07.045
[SPEAKER_00]: So and it is really super easy when we do it for you.

07:07.425 --> 07:09.066
[SPEAKER_00]: So you don't even have to research how to do it.

07:09.927 --> 07:12.649
[SPEAKER_00]: So audio, that's one side of the coin.

07:13.697 --> 07:21.670
[SPEAKER_00]: Also, the better it sounds, the better quality you give to your audience because clarity is huge for a message.

07:22.130 --> 07:27.719
[SPEAKER_00]: Does it have to be crazy good every time you do audio podcasts?

07:28.831 --> 07:32.393
[SPEAKER_00]: Does it really have to be super clean and sound perfect?

07:32.873 --> 07:33.634
[SPEAKER_00]: Actually, no.

07:34.154 --> 07:38.817
[SPEAKER_00]: It's more important for the content within and what you're saying to be important.

07:39.397 --> 07:40.317
[SPEAKER_00]: That is number one.

07:40.918 --> 07:45.760
[SPEAKER_00]: But number two is if it's so important, we want the most clarity for it.

07:46.261 --> 07:46.681
[SPEAKER_00]: Correct?

07:47.121 --> 07:47.881
[SPEAKER_00]: So if that's the case,

07:48.902 --> 07:49.643
[SPEAKER_00]: Let's mic up.

07:50.324 --> 07:51.505
[SPEAKER_00]: Let's get a really good one.

07:51.645 --> 07:55.229
[SPEAKER_00]: Let's get close on the mic to really make it sound good.

07:55.809 --> 07:59.073
[SPEAKER_00]: So there's all sorts of equipment that you start shopping for and there's condenser mics.

07:59.093 --> 08:00.174
[SPEAKER_00]: There's dynamic mics.

08:00.214 --> 08:01.635
[SPEAKER_00]: I recommend dynamic mics.

08:02.536 --> 08:07.401
[SPEAKER_00]: Condensers are good if you're in a room by yourself, but once you start adding on guests it gets very complex.

08:08.558 --> 08:09.959
[SPEAKER_00]: when there's more than two people.

08:10.840 --> 08:16.544
[SPEAKER_00]: It's pretty simple to go video and audio with two people.

08:17.444 --> 08:25.570
[SPEAKER_00]: But after you add more people, you start hearing the echo and all the things and even AI, it's like trying to polish a third.

08:26.250 --> 08:30.553
[SPEAKER_00]: It's not really as possible as it should be.

08:31.234 --> 08:32.574
[SPEAKER_00]: With AI, it does actually help.

08:33.583 --> 08:35.286
[SPEAKER_00]: but it's not all there yet.

08:35.807 --> 08:39.754
[SPEAKER_00]: Or it's there, but it just completely replaces your voice and you sound like someone else.

08:40.985 --> 08:51.207
[SPEAKER_00]: And then you miss that part that was later on on the show when you clapped or like, or you laughed or you made a different sound effect and it took that out, even though you needed that in the show.

08:51.547 --> 08:52.467
[SPEAKER_00]: That's from experience.

08:52.487 --> 08:57.468
[SPEAKER_00]: So anyway, so it gets so complex when there's more people involved.

08:57.808 --> 09:06.349
[SPEAKER_00]: I want to encourage you to keep going and if you have an audio only podcast, think about all the time you're putting into it and if that time is

09:10.958 --> 09:14.081
[SPEAKER_00]: Well, we can also do video and add it as well.

09:14.702 --> 09:17.504
[SPEAKER_00]: That's when it's good to hire a company like us.

09:17.745 --> 09:19.486
[SPEAKER_00]: You come in to the studio.

09:19.827 --> 09:21.068
[SPEAKER_00]: It's already set up for you.

09:21.368 --> 09:22.009
[SPEAKER_00]: You sit down.

09:22.309 --> 09:23.550
[SPEAKER_00]: You have your bullet points.

09:23.991 --> 09:27.534
[SPEAKER_00]: Actually, you even have time to really nail down what you're going to say.

09:28.555 --> 09:31.198
[SPEAKER_00]: during the session before we actually hit record.

09:31.899 --> 09:42.371
[SPEAKER_00]: Because we know that everyone's busy and it's hard to create that time to work on it so we create the time so that we can either polish it, edit it, get right in.

09:43.274 --> 09:58.126
[SPEAKER_00]: and then be done early or we allow that time for you to figure out exactly how to go about doing this because we want to bring in our expertise as well and help you to help those that you're trying to reach.

09:58.666 --> 10:00.808
[SPEAKER_00]: Staying audio, that is very important.

10:01.929 --> 10:06.552
[SPEAKER_00]: Spotify, it's very flashy, apple podcasts, it's a flashy thing.

10:07.313 --> 10:12.017
[SPEAKER_00]: You hear about a lot of people doing podcasts, yet there's still even more people not doing podcasts.

10:12.417 --> 10:19.499
[SPEAKER_00]: and it's not just about having it because it's like saying, everyone drinks water, it's saturated, I shouldn't drink water.

10:19.779 --> 10:20.879
[SPEAKER_00]: You know, it's just a thing.

10:21.279 --> 10:23.840
[SPEAKER_00]: Doing a podcast, it's more about not.

10:24.240 --> 10:27.801
[SPEAKER_00]: It's not about having a podcast as much as it is what it can do for you.

10:28.201 --> 10:32.523
[SPEAKER_00]: If you go video, that's our segue into the other side of the coin video.

10:33.243 --> 10:37.004
[SPEAKER_00]: So now you're not just a glorified radio show that's on demand.

10:38.112 --> 10:44.575
[SPEAKER_00]: but you also get to show yourself and now you can be on YouTube and have a YouTube channel.

10:45.295 --> 10:46.335
[SPEAKER_00]: This is very powerful.

10:46.636 --> 10:54.459
[SPEAKER_00]: We've seen a lot of things here at this stage for podcast growth when you're on a YouTube channel, because YouTube,

10:55.522 --> 11:15.376
[SPEAKER_00]: At least right now, the time of recording is I hope they don't really change this, but they're not exactly AI search right now, it's just automation indexing and so if you want to learn how to do something you're tired of like the AI over viewing and then maybe it's wrong on Google, but you just want to learn how to fix something and see a video for it.

11:16.202 --> 11:17.963
[SPEAKER_00]: Well, that's where YouTube comes in.

11:18.543 --> 11:22.325
[SPEAKER_00]: So YouTube SEO is actually still very big.

11:22.825 --> 11:23.626
[SPEAKER_00]: It's a big deal.

11:23.906 --> 11:27.508
[SPEAKER_00]: You want to be discovered when you have a video podcast.

11:28.248 --> 11:29.509
[SPEAKER_00]: So now you can build that.

11:29.989 --> 11:32.290
[SPEAKER_00]: And YouTube subscribers are worth quite a bit.

11:32.550 --> 11:35.072
[SPEAKER_00]: So as you're building your podcast show,

11:36.033 --> 11:39.854
[SPEAKER_00]: the video side of it, YouTube, you're gaining subscribers.

11:40.754 --> 11:44.975
[SPEAKER_00]: So that way, if you stop doing a podcast, you still have those subscribers.

11:45.536 --> 11:47.336
[SPEAKER_00]: Start doing advertisements.

11:47.356 --> 11:50.517
[SPEAKER_00]: Like everything is snowballed, it's packed, it's stacked.

11:51.157 --> 11:55.538
[SPEAKER_00]: So subscribers generally speaking only go up.

11:55.978 --> 11:57.439
[SPEAKER_00]: So it's all up from here.

11:58.342 --> 12:22.083
[SPEAKER_00]: you lose a few here in there and all that and if you say something super PR you lose them that you shouldn't have said but you took a side you know like and then you make a video about losing that many people there's a guy um forced frank he's a Christian artist and he's really big on social media and he lost over 30,000 followers on his across all of his channels because

12:22.864 --> 12:27.069
[SPEAKER_00]: He took a stand, making his platform more about God directly.

12:27.509 --> 12:30.032
[SPEAKER_00]: What was silly was all the people that unsubscribed.

12:30.092 --> 12:32.916
[SPEAKER_00]: It's like, well, did you not understand what his music was all about anyways?

12:33.516 --> 12:34.597
[SPEAKER_00]: So it was pretty interesting.

12:35.418 --> 12:37.281
[SPEAKER_00]: But, you know, that was part of the cost.

12:37.441 --> 12:37.821
[SPEAKER_00]: However,

12:38.702 --> 12:46.369
[SPEAKER_00]: It doesn't actually cost you anything because when you lose the subscribers, you're waiting out those who never would have done anything.

12:47.070 --> 12:49.432
[SPEAKER_00]: They just kind of like the music and they know, now what?

12:49.753 --> 12:56.939
[SPEAKER_00]: If you make a video about losing people because of something like that, you actually end up gaining a lot more.

12:57.520 --> 12:59.081
[SPEAKER_00]: I'm just saying that to say that,

13:00.153 --> 13:07.476
[SPEAKER_00]: Usually you don't lose subscribers, and even if you do, there's a way you just talk about it and then you gain more subscribers because of that.

13:07.936 --> 13:16.680
[SPEAKER_00]: So, very interesting, and it's a really good tactic to use, but, you know, of course, when I say tactic, I don't mean empty.

13:17.540 --> 13:18.781
[SPEAKER_00]: I don't mean some empty thing.

13:19.341 --> 13:25.463
[SPEAKER_00]: This is about substance and things that actually matter, and there's actually something behind it.

13:29.705 --> 13:32.127
[SPEAKER_00]: the podcast and this is how you grow.

13:32.568 --> 13:34.789
[SPEAKER_00]: So when you add video, here's another thing.

13:35.110 --> 13:44.678
[SPEAKER_00]: This is arguably the most important thing about starting a podcast show for a business is all the clips you get.

13:45.899 --> 13:48.381
[SPEAKER_00]: More people are going to see your clips.

13:49.522 --> 13:51.383
[SPEAKER_00]: Then actually listen to your podcast.

13:51.763 --> 13:52.464
[SPEAKER_00]: If you didn't know

13:56.392 --> 13:57.313
[SPEAKER_00]: audio experience.

13:57.754 --> 14:02.300
[SPEAKER_00]: How many of you guys are like, oh, yeah, I've heard of him in his podcast.

14:02.621 --> 14:10.431
[SPEAKER_00]: How many of you have not listened to more than three full episodes of his podcast.

14:11.052 --> 14:12.314
[SPEAKER_00]: Heck, some of you not at all.

14:13.099 --> 14:14.880
[SPEAKER_00]: But you're like, oh, yeah, I know that podcast.

14:15.000 --> 14:16.681
[SPEAKER_00]: Oh, yeah, and he's using it.

14:17.081 --> 14:22.225
[SPEAKER_00]: And he's getting attention and he's gaining new subscribers because he's also clipping him.

14:22.685 --> 14:25.386
[SPEAKER_00]: He has a team that's clipping it and putting it on social media.

14:26.227 --> 14:30.149
[SPEAKER_00]: Social media is not your email.

14:31.450 --> 14:32.671
[SPEAKER_00]: It's not the same thing.

14:32.971 --> 14:46.279
[SPEAKER_00]: Yes, you gain followers, but it kind of doesn't matter anymore, because 90% of those posts that you put out are non-followers on average, on all of social media, including YouTube shorts.

14:46.659 --> 14:50.502
[SPEAKER_00]: When I say social media on YouTube shorts, it qualifies.

14:51.462 --> 14:53.424
[SPEAKER_00]: And so, that's something to think about.

14:54.348 --> 15:01.512
[SPEAKER_00]: When you have a podcast, if you want to grow the show, when you go video, the single most important thing to do is to clip the heck out of it.

15:01.932 --> 15:16.840
[SPEAKER_00]: Get as much as you can, and it's better to clip it and it not land right on the end, and it just cut off than to not do it at all, because you're still getting attention and people are seeing it and you're starting to build recognition in your brand.

15:17.481 --> 15:20.102
[SPEAKER_00]: So keep doing it, and then you can refine it as you go.

15:20.382 --> 15:21.183
[SPEAKER_00]: That's very important.

15:21.903 --> 15:24.786
[SPEAKER_00]: social media is not your email inbox.

15:25.247 --> 15:27.850
[SPEAKER_00]: It's not making an alert to those who follow you.

15:28.451 --> 15:31.554
[SPEAKER_00]: Social media is the advertisement.

15:32.255 --> 15:33.476
[SPEAKER_00]: It's the outreach.

15:33.677 --> 15:36.400
[SPEAKER_00]: It's to go and help people who don't know.

15:36.740 --> 15:41.305
[SPEAKER_00]: If you're sitting on this and not utilizing video on your podcast,

15:42.283 --> 15:53.449
[SPEAKER_00]: you're losing a lot of opportunity, a lot of opportunity to gain more followers and attention and subscribers to a YouTube channel as well.

15:54.429 --> 16:00.072
[SPEAKER_00]: So on YouTube subscribers, it's still, it's not as vain as a metric as followers on social media.

16:00.812 --> 16:02.133
[SPEAKER_00]: And that's something to take note of.

16:03.233 --> 16:08.376
[SPEAKER_00]: If you start running ads, video ads that are a demand gen,

16:09.923 --> 16:17.186
[SPEAKER_00]: on YouTube for Google ads, and you keep it local to your audience, and then do it for gaining subscribers.

16:17.646 --> 16:22.768
[SPEAKER_00]: And when you do it for gaining subscribers in the local area, they will get notified.

16:23.228 --> 16:28.470
[SPEAKER_00]: There's an algorithm there too, but they'll get notified and see that you release something new.

16:29.430 --> 16:32.571
[SPEAKER_00]: And so it does stack and it does feed to their subscribers still.

16:33.492 --> 16:34.332
[SPEAKER_00]: Now the algorithm.

16:35.429 --> 16:38.072
[SPEAKER_00]: on the homepage is still very similar to social media.

16:38.532 --> 16:42.296
[SPEAKER_00]: However, once they first subscribe, it's for sure going over there.

16:42.696 --> 16:48.322
[SPEAKER_00]: So if they subscribed and they're new, they're telling YouTube I'm interested in this kind of thing.

16:48.942 --> 16:57.350
[SPEAKER_00]: If you have videos going out consistently, so the next time you release it, let's say they follow on a Friday, and then on a Monday, you send out another video.

16:58.470 --> 17:01.211
[SPEAKER_00]: on YouTube, they're going to see it, they're going to see it in their home feed.

17:01.712 --> 17:02.572
[SPEAKER_00]: And that's what's cool.

17:03.233 --> 17:08.935
[SPEAKER_00]: It might work the same just a little bit on social media, but not totally, because that's not the culture as much.

17:09.015 --> 17:11.377
[SPEAKER_00]: How many of you guys actually go over and follow accounts?

17:12.483 --> 17:17.068
[SPEAKER_00]: where like versus just liking the content and then it shows you more of that from the account.

17:17.949 --> 17:19.190
[SPEAKER_00]: That's more of what's happening.

17:19.710 --> 17:24.915
[SPEAKER_00]: There's really not even a need to follow because it's like if I like this content, it's gonna keep showing up.

17:25.256 --> 17:31.642
[SPEAKER_00]: So that all that to say that 90% on social media is generally non-followers.

17:32.563 --> 17:42.728
[SPEAKER_00]: But on YouTube, there's no percentage that I know for sure, however, at first 100% of your subscribers are going to see if you release the video pretty close after doing an ad.

17:43.148 --> 17:46.610
[SPEAKER_00]: And speaking of ads, that's one of the things on video that it brings you now.

17:47.230 --> 17:53.153
[SPEAKER_00]: So now you can do push marketing to do ads to gain subscribers.

17:53.733 --> 17:56.474
[SPEAKER_00]: So if you stop running ads, you still have those subscribers.

17:56.855 --> 17:57.315
[SPEAKER_00]: If you stop

18:02.102 --> 18:12.208
[SPEAKER_00]: a lot of people and you get a lot of warnings like this, never do paid ads on Google to grow your YouTube, never start paying Google search terms.

18:13.631 --> 18:26.022
[SPEAKER_00]: on their search keywords because then it damages the organic, and I think some of that is partially true, however, most of it is not true because you just want to generate good content regardless.

18:26.822 --> 18:28.924
[SPEAKER_00]: So make good content, it'll always find them.

18:29.265 --> 18:32.607
[SPEAKER_00]: Like you need to dig into that and look at when someone said that.

18:33.554 --> 18:43.603
[SPEAKER_00]: and then if you haven't tried it for yourself, they could be lying to you, they could be accidentally lying to you, they could be sharing their own information that they think is true, but it's really not.

18:44.083 --> 18:45.644
[SPEAKER_00]: So you kind of need to try it for yourself.

18:46.485 --> 18:53.171
[SPEAKER_00]: So that's why we like running ads on our videos to start and to continue really grow.

18:53.411 --> 18:57.234
[SPEAKER_00]: And if it's like, hey, you got to feed the machine, they just keep feeding the machine.

18:58.175 --> 18:58.816
[SPEAKER_00]: Like we pay,

19:00.085 --> 19:11.451
[SPEAKER_00]: A lot of money, just to watch content online, why not pay to push content that you're making that only grows and just continually pay.

19:11.751 --> 19:15.873
[SPEAKER_00]: Make it another business expense that you need to grow your channel.

19:16.613 --> 19:19.214
[SPEAKER_00]: So even 100 a month would go pretty far.

19:20.175 --> 19:21.996
[SPEAKER_00]: I do recommend at least 500 a month.

19:22.996 --> 19:25.958
[SPEAKER_00]: And so when that grows, you could get to

19:27.028 --> 19:37.297
[SPEAKER_00]: You know, roughly 1500 subscribers, your first 1,500 on month 3 to 4 and then within six months where are you, you're at 3,000 followers and then within a year you're at 6,000 followers.

19:46.460 --> 19:48.622
[SPEAKER_00]: That's when you start to really grow too.

19:49.003 --> 19:54.469
[SPEAKER_00]: And there's people in the parking lot, you have the K, you have that authority figure number now.

19:55.190 --> 19:57.833
[SPEAKER_00]: If you're local and you have that many subscribers,

19:59.020 --> 20:00.221
[SPEAKER_00]: That looks pretty darn good.

20:00.981 --> 20:03.622
[SPEAKER_00]: And that's enough to make a deep impact.

20:04.162 --> 20:10.565
[SPEAKER_00]: It's better to go deep and make a higher impact than it is to go wide and then hardly anything happens.

20:10.965 --> 20:22.230
[SPEAKER_00]: Because if you're the expert of your industry, you should be offering something in your YouTube description and podcast description to help it grow as well, which is by helping your business grow.

20:22.830 --> 20:23.591
[SPEAKER_00]: And that's a link.

20:24.291 --> 20:32.838
[SPEAKER_00]: to book, to schedule a consultation, to take call to action for whatever you're promoting, and that link always needs to be there.

20:33.198 --> 20:38.082
[SPEAKER_00]: In fact, several links can be there, and then that'll really help grow your podcast as well.

20:38.522 --> 20:39.262
[SPEAKER_00]: With that being said,

20:40.223 --> 20:47.865
[SPEAKER_00]: audio, and video are the two sides of the coin for growing a podcast and where is AI in all this?

20:48.325 --> 20:50.026
[SPEAKER_00]: Well, ask AI, it's stuff.

20:50.746 --> 20:55.727
[SPEAKER_00]: And ask it how to grow, ask it what to do, bring it on gas is another thing.

20:55.867 --> 20:59.188
[SPEAKER_00]: There's just two sides of the coin as far as the media that you put out.

20:59.868 --> 21:01.809
[SPEAKER_00]: Make sure it's audio, make sure it's video.

21:02.769 --> 21:13.956
[SPEAKER_00]: and then start bringing on guests that actually qualify, figure out your ideal audience member, which is the same as your ideal client profile.

21:14.877 --> 21:17.098
[SPEAKER_00]: So figure that out and who you talking to.

21:17.219 --> 21:18.439
[SPEAKER_00]: Is it business owners?

21:18.499 --> 21:21.121
[SPEAKER_00]: Are you trying to make another business deal?

21:24.845 --> 21:26.568
[SPEAKER_00]: or are you trying to get a message out there?

21:26.588 --> 21:29.472
[SPEAKER_00]: And you just want every single individual possible.

21:29.833 --> 21:36.082
[SPEAKER_00]: Well, even then you still want to narrow down just so you can help speak the language and speak their pain points.

21:36.743 --> 21:39.548
[SPEAKER_00]: You can narrow down to personality or interest.

21:40.785 --> 21:48.847
[SPEAKER_00]: on social media, that really helps anyways, because technically a lot of people are calling it interest media now, because that's what it's more about.

21:48.867 --> 21:51.628
[SPEAKER_00]: I did hear someone say this, it was interesting.

21:51.988 --> 22:01.651
[SPEAKER_00]: They said that it's not just interest media, but it's anti-interest media, but I think that's like some sort of an algorithm thing that's just misinterpreting.

22:02.191 --> 22:05.312
[SPEAKER_00]: So like for instance, someone was, this is just a random example.

22:05.372 --> 22:08.173
[SPEAKER_00]: If you like cool-aid videos, it'll send you like,

22:09.033 --> 22:12.836
[SPEAKER_00]: a couple of anti-cooled videos because it just sees cool aid.

22:13.617 --> 22:14.218
[SPEAKER_00]: It just knows that.

22:14.258 --> 22:16.459
[SPEAKER_00]: Like sometimes it's the algorithm isn't super smart.

22:16.740 --> 22:18.321
[SPEAKER_00]: Continue to train your algorithms.

22:18.862 --> 22:24.406
[SPEAKER_00]: You know, that's the only time I've seen algorithms be wrong, but most of the time algorithms just expose you.

22:24.967 --> 22:31.813
[SPEAKER_00]: So be careful what you say is on your algorithm because if you've gotten on there, it's testing you at first.

22:31.893 --> 22:32.513
[SPEAKER_00]: Then second,

22:37.137 --> 22:54.449
[SPEAKER_00]: So, if you're saying there's inappropriate things on your algorithm and you've been like using it, then it's probably because you're actually watching that inappropriate stuff or you're clicking on it or you're trying to like sneak and learn more and click the hashtags or whatever it is, that it thinks you like it.

22:54.589 --> 22:56.571
[SPEAKER_00]: So it's going to keep sending it to you more.

22:57.251 --> 23:01.855
[SPEAKER_00]: So I would encourage you if that's the case, go to your settings, find where there's a

23:04.016 --> 23:18.507
[SPEAKER_00]: do that, go over and search JT visuals and hit like on all of our stuff, go over and search puppies and hit like on all of that stuff, find several other things that are interesting to you, that's very wholesome.

23:19.602 --> 23:20.662
[SPEAKER_00]: Go find some sermons.

23:21.342 --> 23:27.984
[SPEAKER_00]: Yes on those double tap for the heart and then come back a month later and see what your algorithm looks like.

23:28.624 --> 23:37.166
[SPEAKER_00]: Dude, I guarantee you it's going to show you more of those things that you expressed interesting because that's what the algorithm wants.

23:37.906 --> 23:39.947
[SPEAKER_00]: It wants you to stay on their platform really.

23:40.427 --> 23:44.948
[SPEAKER_00]: That's been really awesome for this podcast and that's been really helping us

23:50.049 --> 23:58.577
[SPEAKER_00]: So, continue to record, continue to push content, and it's okay to repeat yourself.

23:59.097 --> 24:00.999
[SPEAKER_00]: It's okay to cover the same topics.

24:01.680 --> 24:06.804
[SPEAKER_00]: It's okay to keep going through, even though you've said it before.

24:07.204 --> 24:14.411
[SPEAKER_00]: Most of the time on social media and on even these podcasts, it's just another way to remind people of the same thing.

24:14.971 --> 24:17.192
[SPEAKER_00]: someone else out there is already doing it.

24:17.852 --> 24:24.094
[SPEAKER_00]: Why not it be you to have your show and then bring in your audience and you'd be surprised.

24:24.314 --> 24:30.796
[SPEAKER_00]: So don't stop just because you think someone else already has it and they're covering that topic.

24:31.196 --> 24:38.599
[SPEAKER_00]: People need as many reminders as they can get and then they end up working with and identifying with and relating to

24:39.639 --> 24:43.822
[SPEAKER_00]: that person with a similar personality or the one that they like.

24:44.202 --> 24:52.749
[SPEAKER_00]: And that's why video podcasts and showing yourself on social media and clip in it and getting out there is the best way to start attracting those ideal clients.

24:53.751 --> 24:59.754
[SPEAKER_00]: It is the best way to continue to have something that people want to be a part of.

25:00.215 --> 25:05.338
[SPEAKER_00]: And it paints you as a picture as being the expert, because you're actually the best known.

25:06.078 --> 25:08.880
[SPEAKER_00]: And then when you bring on testimonies, those testimonies are amplified.

25:08.920 --> 25:16.084
[SPEAKER_00]: If you think word of mouth works, if you've seen it work, all those people who are word of mouthing for your business, if that's a phrase,

25:17.420 --> 25:25.642
[SPEAKER_00]: All those people that are doing that, bring them on a podcast, capture that word of mouth, and then it amplifies when it's on a video podcast.

25:26.022 --> 25:35.085
[SPEAKER_00]: Plus people have a very, very, very, very memorable experience with you and you collect that experience and then you hold that in their brain for a long time.

25:35.165 --> 25:38.126
[SPEAKER_00]: So if someone's a guest on a podcast, they're going to remember it.

25:38.366 --> 25:42.907
[SPEAKER_00]: They're going to remember that experience, especially when you keep tagging them to on socials when you clip.

25:43.707 --> 25:47.593
[SPEAKER_00]: and you're bringing in their audience, it grows your show fast as well.

25:47.853 --> 25:50.177
[SPEAKER_00]: The first step is start your podcast if you haven't.

25:50.577 --> 25:57.708
[SPEAKER_00]: And if you have go video and if you've done video but not the audio only, make sure you're going audio only.

25:58.308 --> 26:01.493
[SPEAKER_00]: If you've gone audio only, make sure you're going video as well.

26:01.874 --> 26:06.340
[SPEAKER_00]: This has been Jared Taylor with another episode of More Let me See I and make sure