10 Podcast Questions Every Business Owner Is Googling (Answered)

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[SPEAKER_00]: We're going to answer 10 questions that are asked by the public, not just 10 questions I came up with, but 10 questions we research and figured out that people are asking about podcasting specifically when it comes to owning a business and bringing in marketing for that.

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[SPEAKER_00]: How do I hook listeners in the first 30 seconds?

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[SPEAKER_00]: Can I use a podcast to generate leads?

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[SPEAKER_00]: How do I speak more confidently on camera?

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[SPEAKER_00]: How do I get booked on podcasts as guests?

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[SPEAKER_00]: If you're with self everybody welcome back to another episode of the more than meets the iPod cast where we talk about what's behind a person, a practice or a product, especially when it comes to marketing.

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[SPEAKER_00]: I'm Jared Taylor and I've got my coffee or water actually I need to refill.

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[SPEAKER_00]: And I want to welcome you to JT visuals and that's spelled without the letter I because there's more than meets the eye today where you're looking at what is behind a practice.

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[SPEAKER_00]: And that practice is specifically our niche, the thing that we do all the time is help businesses amplify their message through the power of video podcasts and then we take that everywhere.

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[SPEAKER_00]: This video is not one giant sales funnel video.

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[SPEAKER_00]: I'm here to legitimately answer the questions.

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[SPEAKER_00]: But if you do think that you'd like us to produce your podcast and during the Kansas area or you just need an editor, then I guess consider it a sales funnel

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[SPEAKER_00]: The way I'm answering it is very open, not pushy, I'm not making this for sales, I'm making this for awareness, I want people to get their message out there so that they can inspire individuals to have more fulfilling lives and make social media, YouTube, a better place.

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[SPEAKER_00]: And we got a lot of these questions from answerthepublic.com just in case you're wondering.

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[SPEAKER_00]: How do I start a podcast to grow my business?

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[SPEAKER_00]: Well, Freddie, I'm glad you asked.

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[SPEAKER_00]: So starting a podcast

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[SPEAKER_00]: become some creator that gets paid lots of money because you're popular.

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[SPEAKER_00]: You do it to build awareness, have great experiences with people co-hosting them and building awareness in your local area that you exist.

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[SPEAKER_00]: Most of the time we find out that local businesses are not posting regularly on social media and if they are, it's only a billboard, it's for events.

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[SPEAKER_00]: It's to remind people of this coming up or some deal that you have.

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[SPEAKER_00]: And that's it.

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[SPEAKER_00]: You're not really communicating value or extending the brand vision into your social media channel or it's very daunting or hard to start because of the time of the commitment or you don't know about a certain technical aspect to it and how to do it.

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[SPEAKER_00]: So once you learn how to do it and you put it out there, now all of the sudden people can't ignore you because if you're posting every single day based on a longer video, that awareness alone reminds people that you still exist and it builds trust and compounds over time.

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[SPEAKER_00]: So you gotta do it for a while too.

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[SPEAKER_00]: You can see sales right away.

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[SPEAKER_00]: and you can use it to help with follow-ups and you can use it to help build awareness that you even exist and you can drive a lot more traffic to your website or event pages and it's through those calls, through those funnels, through those reminders that you're giving people even in person when you have a podcast you bring that ideal client on and then you have a great experience with them that's it, that's how you use it to grow your business

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[SPEAKER_00]: and it's actually the best way to monetize your podcast.

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[SPEAKER_00]: And then another question is, should I do a podcast or video podcast, which is better for my business?

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[SPEAKER_00]: Well, Susie, I'm glad that you asked.

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[SPEAKER_00]: Of course, I'm gonna say video podcast, because the leverage you can get from it,

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[SPEAKER_00]: With it being video now you can be on YouTube and you can be all over social media which is going to be so much better for your business.

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[SPEAKER_00]: If you literally only have audio, I have seen people find ways for people to make it successful.

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[SPEAKER_00]: Okay, the next question is, how do I create a video podcast that builds authority?

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[SPEAKER_00]: Okay, I got one word for this and that one word is consistency.

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[SPEAKER_00]: Now, really good follow up for that is, don't give up.

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[SPEAKER_00]: Consistency and don't give up.

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[SPEAKER_00]: It's the whole reason why I always say keep on keeping on because it takes a lot of time.

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[SPEAKER_00]: You can be naturally talented and have a better starting point as a musician.

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[SPEAKER_00]: and pick it up way faster than someone else, but still that other person who came into it and doesn't really know and doesn't have that natural ability, if they put in all the work and all the reps and they really apply themselves to understand and practice, then they can find themselves learning to play the guitar.

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[SPEAKER_00]: It's the exact same thing here.

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[SPEAKER_00]: Your authority and trust is built over time and it's literally through a digital version of word of mouth.

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[SPEAKER_00]: It's through your reputation, it's through the value you give to people, the questions you answer, and the trust that you build.

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[SPEAKER_00]: That happens in compounds one video after the other.

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[SPEAKER_00]: While you could go viral over one video, it shouldn't really be your aim if you're a business.

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[SPEAKER_00]: Keep going, you never know if that next video is the one that takes off, and then people see all of your past videos, and then they pay off, and you have explosive channel growth

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[SPEAKER_00]: for you.

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[SPEAKER_00]: Then you can decide to go further with that and build school communities online courses, write a book, there are several other ways to take advantage of what you have in a way that helps other people.

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[SPEAKER_00]: Okay, here's another question.

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[SPEAKER_00]: It says, how do I hook listeners in the first 30 seconds of my podcast?

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[SPEAKER_00]: Okay, first off, you just got to know your audience or know who you're talking to when you understand a little more of what they're thinking and why they're there.

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[SPEAKER_00]: that can help hook them.

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[SPEAKER_00]: This takes knowledge, learning, practice, rinse and repeat because I'm not pretending on some expert on this.

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[SPEAKER_00]: I am currently still studying all the other people who are doing this in the millions.

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[SPEAKER_00]: And what I've learned from those studies is that you have to confirm the click from thumbnail title into the first seven seconds of your video.

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[SPEAKER_00]: After you confirm that click, based on the title, like what's the subject of the title, what's shown in the thumbnail, and then people want to know about that, cut straight to it, or preview it within the first seven seconds, that's called confirming the click, and then you open a new loop.

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[SPEAKER_00]: So you closed one loop of curiosity, because you answered or teased or showed a question, but you gotta open another one.

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[SPEAKER_00]: Like pretend, there's no such thing as a red Tesla and then it shows it in a thumbnail.

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[SPEAKER_00]: People are gonna be wondering, is that real?

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[SPEAKER_00]: Once you start the seven seconds of that video, you would want to ask that question, is that even real?

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[SPEAKER_00]: I've seen it, yes.

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[SPEAKER_00]: that could be one of the previews.

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[SPEAKER_00]: And then it could say open a new loop by saying, but what I found out after having won for one year was

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[SPEAKER_00]: blah blah blah.

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[SPEAKER_00]: And you could either creatively cut it off so that that can hook people into wanting to know the answer to that or you can keep looping from there.

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[SPEAKER_00]: Basically you want to tease people and within the first 30 seconds you're wondering something you're on a journey.

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[SPEAKER_00]: Don't just pre-chat people, open their curiosity based on what they actually want.

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[SPEAKER_00]: Understanding what they actually want is the harder part.

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[SPEAKER_00]: So if you're doing this in a podcast, there's a way that I would suggest is to edit it in a specific way that grabs things from later on in the video and puts it up front and edits it in a way of like, hey, here's what we're about to cover and then we're going to have one long natural conversation.

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[SPEAKER_00]: or other ways that I've seen it is after a conversation specifically with a guest or something and you want to nail that intro but you want to nail that intro about the guest or about the conversation then what you can do is build an AI to train it or go back and after the conversation you can write an intro.

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[SPEAKER_00]: and then shoot in the additional piece that introduces the episode.

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[SPEAKER_00]: And you could do it in a way that's more narrative.

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[SPEAKER_00]: You've been there, you're exploring it.

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[SPEAKER_00]: That can drive a lot more interest.

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[SPEAKER_00]: And if you're interested in a tool like that, let me know because I do have a tool like that that I'm working on releasing.

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[SPEAKER_00]: And then you can actually know that you're going to honor the guests and say everything correct if you do the intro afterwards.

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[SPEAKER_00]: Okay, here's one that gets asked a lot.

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[SPEAKER_00]: How often should I release podcast episodes?

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[SPEAKER_00]: Well I'm glad you asked Christopher.

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[SPEAKER_00]: First and foremost, you want to be present as much as possible because we're in an attention game.

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[SPEAKER_00]: If someone subscribed to your podcast on Apple Podcasts, then it shows up and up next.

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[SPEAKER_00]: But if someone else releases another podcast, you get pushed over.

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[SPEAKER_00]: So if you're like even three days in and someone subscribed to 10 podcast shows that they regularly listen to, you're going to be ignored if they missed you for the first three days or so.

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[SPEAKER_00]: So most of it actually won't be caught in podcast platforms, and you should release really as much as humanly possible.

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[SPEAKER_00]: Some people do it like daily, some people do it every other day, some people do it once a week.

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[SPEAKER_00]: Now you could really slow it down, and if you're on YouTube, this could be a little different.

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[SPEAKER_00]: Yeah, the news feed shows up, but it's less chronological than on podcast platforms.

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[SPEAKER_00]: So on YouTube, it can last a little longer and it can bring up and find the algorithm.

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[SPEAKER_00]: And it can find the algorithm a year later, two years later.

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[SPEAKER_00]: And boom, a video that you thought was already dead is...

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[SPEAKER_00]: waking up.

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[SPEAKER_00]: So on YouTube, if you can do four a month, which really want to week, then that is the best case scenario, just to show that people like seeing new content, fresh content.

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[SPEAKER_00]: And if they start seeing, it was two weeks ago, two months ago, six months ago on your video, it's going to feel irrelevant.

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[SPEAKER_00]: because news travels fast, new technology travels fast, things update the times change, the seasons change.

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[SPEAKER_00]: If you talk about Christmas, no one wants to watch Christmas video after Christmas, but the point being, if you can handle four, do four.

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[SPEAKER_00]: But longevity is more important, developing your show is more important.

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[SPEAKER_00]: If you're just starting out in your uncertain of the direction you want to go and you're bringing on people maybe start with two because if you can do two episodes a month, that's still really good one episode a month is kind of like I'm not like totally committed to do this fully

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[SPEAKER_00]: And I'm hoping it works and does stuff and let's just see and so it's a good way to kind of test the water of like, are you good at your capacity to bring gas or whatever it may be?

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[SPEAKER_00]: But literally the one that's doing two a month is going to outperform you two times.

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[SPEAKER_00]: And they're going to get two times the experience, two times the reps, which means they're going to get better two times as fast as you.

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[SPEAKER_00]: So really to answer that question, it's usually two or four

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[SPEAKER_00]: the best case scenario of your video for YouTube.

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[SPEAKER_00]: Not really three.

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[SPEAKER_00]: Three doesn't really work.

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[SPEAKER_00]: You gotta move the dates all weird.

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[SPEAKER_00]: Can I use a podcast to generate leads and attract clients?

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[SPEAKER_00]: Yes, you can, Ruth.

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[SPEAKER_00]: Thank you for asking.

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[SPEAKER_00]: It really depends on what kind of leads you're looking for, and it depends on what kind of person are you trying to attract?

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[SPEAKER_00]: Do they listen to podcasts?

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[SPEAKER_00]: If the person you're trying to attract, when clients doesn't really listen to podcasts,

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[SPEAKER_00]: in a lot of various areas, but if majority don't, maybe it's not the best platform to do first, maybe you go somewhere else.

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[SPEAKER_00]: First, and then the generate lead sides just depends on more of like how the structure of your business model is and how the podcast can amplify your business model.

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[SPEAKER_00]: It's not going to just magically work just because you have it.

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[SPEAKER_00]: But what it can do is

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[SPEAKER_00]: generate ads for you, generate buzz on social media, you can answer questions and you can bring someone on and develop them into a super lead.

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[SPEAKER_00]: You can qualify them live here on the podcast.

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[SPEAKER_00]: So I actually think that it helps with leads, but it's not something like massive number, it's more of a focused qualified lead that's way closer to someone who's actually going to buy from you.

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[SPEAKER_00]: All right, almost done.

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[SPEAKER_00]: We're going to move a little faster here.

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[SPEAKER_00]: How do I get booked on podcasts as guests?

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[SPEAKER_00]: Well, that's a great question to ask Mark not with a K, but with a C. There are several ways to get booked.

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[SPEAKER_00]: And while I'm not an expert on how to get booked on podcasts as a guest, what I would do is go and find those people that will help you.

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[SPEAKER_00]: or find those brands that have their own internal networks and get on all of their shows.

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[SPEAKER_00]: Because once you get in on one, you can do it again and again and again.

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[SPEAKER_00]: And another way is to ask around who do you know that has a podcast and accepts guests and then you email.

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[SPEAKER_00]: You contact them.

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[SPEAKER_00]: You cold email it.

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[SPEAKER_00]: Request to be on it.

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[SPEAKER_00]: There's a site called podpitch.com or something like that.

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[SPEAKER_00]: If it's just getting out there and just speaking that you want to do,

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[SPEAKER_00]: than go ahead.

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[SPEAKER_00]: But if you want to level up the experience, then it just so happens that our sponsor of this episode is a VIP guest experience for podcasts here in the Kansas City area.

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[SPEAKER_00]: It's JT visuals and it's spelled without the eye because it's more of a UCI.

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[SPEAKER_00]: Yes, it's my brand, it's my company.

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[SPEAKER_00]: And the team and I really want you guys to come on and experience podcasting with a perspective of trying it before you commit or you just need content the easy way because when you are a guest with us, we video it.

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[SPEAKER_00]: and we give you roughly five clips that you can use for your own brand and then after we're through with using it if you want to put it on your website and everything feel free use it like it's your own.

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[SPEAKER_00]: It's a fantastic way to get content and to start building your authority online or if you have an event coming up or you wrote a book then it's really good to start talking about that to ramp it up.

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[SPEAKER_00]: Usually people do this and they call it a press release tour.

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[SPEAKER_00]: And in fact, we have several shows.

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[SPEAKER_00]: So if you want to make it a whole tour, then let us know.

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[SPEAKER_00]: Go to JT Visuals.com to learn more.

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[SPEAKER_00]: And that's JTVSUALS.com and spelled without the eye.

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[SPEAKER_00]: Remember that?

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[SPEAKER_00]: Because there's more than meets the eye.

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[SPEAKER_00]: So really, that's what I know how you can get booked as a podcast guest.

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[SPEAKER_00]: How do I run a podcast tour to build authority fast?

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[SPEAKER_00]: Now, I don't know exactly what's meant here, but I know that it's a good question, Jennifer.

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[SPEAKER_00]: And I don't know if they mean like shoot in bulk or if they mean go around the several different locations and do a tour in podcasts in its your own show or if they mean a guest tour, like a press release tour.

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[SPEAKER_00]: But either of those, what you wanna do is reach out.

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[SPEAKER_00]: You write it down, have the vision, will this help your business, will this help your brand, how will it help?

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[SPEAKER_00]: What are you looking for?

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[SPEAKER_00]: Identify all that and then start googling, figuring out what's in your local area.

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[SPEAKER_00]: There's probably a lot more than you think.

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[SPEAKER_00]: And then it just comes down to commitment and doing what you set out to do.

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[SPEAKER_00]: Okay, another question, this one's interesting.

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[SPEAKER_00]: How do I speak more confidently on camera and interviews?

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[SPEAKER_00]: What a fantastic question, Daniel.

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[SPEAKER_00]: I'm glad to ask this might help somebody.

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[SPEAKER_00]: To speak more confidently on camera, really comes with practice.

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[SPEAKER_00]: You really are your own worst critic.

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[SPEAKER_00]: Or good critic.

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[SPEAKER_00]: Whatever it is, because if you're good at critiquing yourself, that's good, right?

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[SPEAKER_00]: I don't know.

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[SPEAKER_00]: Maybe you're tearing yourself down too much.

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[SPEAKER_00]: However,

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[SPEAKER_00]: If you approach it a little differently and you go around and you guessed on podcasts just a way to low commit, try it, do it with someone else that can help build your confidence on camera because having a natural conversation is way easier than just staring down the barrel of a lens.

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[SPEAKER_00]: Now, if you are a little more used to staring down a barrel of lens or you just want to go right for it, then that's what you do.

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[SPEAKER_00]: Practice it.

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[SPEAKER_00]: Shoot videos of yourself and watch it back or listen to it.

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[SPEAKER_00]: That's what you do.

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[SPEAKER_00]: That's how you get better on camera.

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[SPEAKER_00]: And you don't criticize yourself to the level where you hate it.

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[SPEAKER_00]: and you think you're not good at it and therefore you're never gonna do it again.

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[SPEAKER_00]: You do it in a way of like, hey, what did I do well?

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[SPEAKER_00]: Give yourself some praise.

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[SPEAKER_00]: And then what would I do different next time?

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[SPEAKER_00]: Or what would I tweak?

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[SPEAKER_00]: I'm need to pay attention to listening a little more.

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[SPEAKER_00]: I interrupted here, or I had this on my mind and I didn't say anything.

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[SPEAKER_00]: So maybe I should take notes and write it down so I can listen well, but then write that keyword.

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[SPEAKER_00]: So when it comes up, I won't have a brain fart and I can just,

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[SPEAKER_00]: go off of the topic of what I had.

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[SPEAKER_00]: So sometimes it's preparation, but more importantly, it's actually practice.

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[SPEAKER_00]: Because what you'll find is majority podcasts out there are off scripts.

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[SPEAKER_00]: It's off the cuff.

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[SPEAKER_00]: It's interviews, it's conversation styles.

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[SPEAKER_00]: And that's why people like podcasts a lot more because it's so natural.

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[SPEAKER_00]: We're in the world of AI and we're in the world of fast pace.

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[SPEAKER_00]: I'm going to sell this to you.

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[SPEAKER_00]: having just a general conversation that's decently long, you can dwell on the topic and have a better sense of understanding.

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[SPEAKER_00]: Actually, there's some small things that I do to help to.

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[SPEAKER_00]: And I do this as a host to try to help relieve the nerves.

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[SPEAKER_00]: And

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[SPEAKER_00]: That's really just telling people, hey, we're editing this.

17:46.434 --> 17:48.077
[SPEAKER_00]: So we're gonna make us sound awesome.

17:48.157 --> 17:50.802
[SPEAKER_00]: Don't worry, if you wanna reset something, just reset it.

17:50.943 --> 17:51.804
[SPEAKER_00]: And that usually helps.

17:52.005 --> 17:58.237
[SPEAKER_00]: And the second thing is to really laugh, to relax by laughing, do something silly.

17:58.257 --> 18:03.747
[SPEAKER_00]: And if you really need to go do a little jog, do some push ups like that can actually help.

18:03.727 --> 18:20.608
[SPEAKER_00]: Now, you run out of breath for a little bit, but then once you catch your breath, you're good again, and usually it's just pre-show, jitter, so don't stop because of it, commit to it, and then realize that the same nervous energy you feel is actually the same feeling as excitement.

18:21.049 --> 18:24.233
[SPEAKER_00]: So sometimes it's just a little bit of mindset, and you can train it.

18:24.213 --> 18:28.843
[SPEAKER_00]: The nervousness in your body wants you to move around.

18:28.883 --> 18:30.687
[SPEAKER_00]: It's an energy that's got to go somewhere.

18:30.707 --> 18:34.075
[SPEAKER_00]: And you need to be a little more charismatic and not like hold it in.

18:34.636 --> 18:38.866
[SPEAKER_00]: Because if you try to hold it in, then you got this energy that's trying to escape and you're holding it in.

18:38.926 --> 18:42.694
[SPEAKER_00]: That's when the shakes start happening and you tremble in your voice and everything.

18:42.674 --> 18:53.729
[SPEAKER_00]: So, definitely warm up your voice and the car, practice your speaking, and then go along with the nervousness, but call it excitement and don't admit that it's nervousness.

18:53.969 --> 18:56.212
[SPEAKER_00]: And the final two questions are very interesting.

18:56.332 --> 19:03.041
[SPEAKER_00]: And this one's really interesting because it looks like one that we've already answered, but I think the approach is a little different.

19:03.562 --> 19:04.062
[SPEAKER_00]: So here it is.

19:04.262 --> 19:08.508
[SPEAKER_00]: It says, how do I pitch myself to podcast hosts effectively?

19:08.788 --> 19:12.293
[SPEAKER_00]: I'm gonna put some key emphasis on effectively,

19:12.273 --> 19:17.780
[SPEAKER_00]: and pitching to podcasts host as to separate elements of this question.

19:18.741 --> 19:27.972
[SPEAKER_00]: So there's pitching to podcasts host, which I recommended earlier as sending emails use AI to help write it, but also we can tell when you use AI.

19:28.052 --> 19:38.685
[SPEAKER_00]: So I don't just go around an AI and scan it to listen to an episode to butter up the host and then say, hey, I think that I could be a good guest because of blank blank blank.

19:38.665 --> 19:43.674
[SPEAKER_00]: like there has to be a new approach now because we know that it's AI doing that.

19:44.135 --> 19:44.876
[SPEAKER_00]: Or at least I do.

19:45.016 --> 19:47.300
[SPEAKER_00]: Maybe there's other hosts that don't, and it could still work.

19:47.421 --> 19:52.269
[SPEAKER_00]: And if you can get in front of someone in person, that is actually the best thing.

19:53.091 --> 20:02.327
[SPEAKER_00]: Get in front of them, in person show up where they show up, meet them, serve in the same event that they're a part of, or

20:02.307 --> 20:21.362
[SPEAKER_00]: put a booth out at an event like I heard someone did this for a Charlie Kirk event that was a podcast host and he was like hey I'm going to pay for this and then he did a podcast in a vendor booth area and that's how he met like some other high profile people so if you figure out who you want

20:22.017 --> 20:25.826
[SPEAKER_00]: then you could go to events that they're at.

20:26.327 --> 20:34.507
[SPEAKER_00]: And if you get in front of them in person and can talk to them, that makes a better impact than only emailing.

20:34.768 --> 20:36.813
[SPEAKER_00]: And that depends on how bad you want it.

20:36.913 --> 20:38.878
[SPEAKER_00]: And that's where the effectively really comes in.

20:38.858 --> 20:40.360
[SPEAKER_00]: How bad do you really want it?

20:40.560 --> 20:42.842
[SPEAKER_00]: Otherwise, just keep emailing, keep listening.

20:43.323 --> 20:56.677
[SPEAKER_00]: But I think something that really gets the attention, especially those who don't get many comments, is to leave a good five star review for their podcast, to become a fan of it, listen to it over and over, and comment on every episode.

20:57.498 --> 21:03.385
[SPEAKER_00]: That literally will stand out every time, especially if there's someone that's not in the millions of subscribers yet.

21:03.505 --> 21:05.507
[SPEAKER_00]: Because if you're the one comment,

21:06.027 --> 21:10.251
[SPEAKER_00]: on every episode and they're below 1,000 subscribers, they're gonna notice you.

21:10.731 --> 21:14.515
[SPEAKER_00]: And if you wanna be a guest, they're gonna see that, hey, this person was listening to us.

21:14.996 --> 21:17.838
[SPEAKER_00]: We know they understand the podcast, let's bring them on.

21:18.219 --> 21:19.760
[SPEAKER_00]: That can be very effective as well.

21:19.940 --> 21:28.248
[SPEAKER_00]: That's a good way to butter up is to give them what they actually want, and not just like AI and email, to say, I listen to this episode and invent this to me.

21:28.468 --> 21:32.372
[SPEAKER_00]: And we know it was AI, so it didn't mean anything to you, and you didn't even listen to it.

21:32.403 --> 21:58.815
[SPEAKER_00]: But also, if you're a guest with a following, show your page, just like how people want speaking gigs, it's the same for being a guest on a podcast, make sure and have some sort of speaking page with like a portfolio of all the things that you've done and share your existing YouTube channel or your social media because if podcasts host see that you have a large following or that you're viralable,

21:58.795 --> 22:02.542
[SPEAKER_00]: that will speak to the host a lot, especially if you're also on topic.

22:02.742 --> 22:04.445
[SPEAKER_00]: So, those three things can really help.

22:04.786 --> 22:06.569
[SPEAKER_00]: Is virulable actually a word?

22:06.609 --> 22:12.700
[SPEAKER_00]: How do I turn podcast appearances into client leads?

22:13.301 --> 22:21.816
[SPEAKER_00]: Again, I would want clarification on this question, but thank you Joey for asking this, and I'm just making up names in case you haven't caught on.

22:21.796 --> 22:31.037
[SPEAKER_00]: All right, so is this something where podcast appearance of I have my own show and I want to turn that in clients, which is podcast appearances as guests.

22:31.057 --> 22:35.006
[SPEAKER_00]: And usually when I hear the word appearance, I think of podcast guessing.

22:35.868 --> 22:39.737
[SPEAKER_00]: So if you want to turn that into clients,

22:40.021 --> 22:54.098
[SPEAKER_00]: It depends on the level of podcast show you're on, what you should do is make sure you have as many social channels as possible so that they invite you to collaborate and if they invite you to collaborate, accept it every time.

22:54.331 --> 22:56.635
[SPEAKER_00]: Even if it's not just you, but just accept it.

22:56.935 --> 23:20.473
[SPEAKER_00]: And then make sure you have a YouTube channel because if they collaborate with you on a YouTube channel, that means a lot more because if the right person listens and watches, they could subscribe to you or they could figure out that you're a painter on YouTube and you have your link on your bio, make sure all your social media and YouTube bio points towards the ability for someone to book you.

23:20.453 --> 23:21.895
[SPEAKER_00]: Sometimes this is a dead end road.

23:22.075 --> 23:22.897
[SPEAKER_00]: There's no phone number.

23:22.937 --> 23:24.199
[SPEAKER_00]: There's no email.

23:24.259 --> 23:26.622
[SPEAKER_00]: There's no form to contact you.

23:27.444 --> 23:29.487
[SPEAKER_00]: Or you click the link and it's dead.

23:29.987 --> 23:31.289
[SPEAKER_00]: It doesn't even exist anymore.

23:31.329 --> 23:33.032
[SPEAKER_00]: So making sure all of that is set up.

23:33.172 --> 23:36.537
[SPEAKER_00]: It's going to help turn podcast appearances into client leads.

23:36.878 --> 23:45.010
[SPEAKER_00]: Another creative way is like if you have all the content and you've had such a great experience and you really enjoyed it.

23:44.990 --> 24:00.628
[SPEAKER_00]: milk that content like use it as much as possible put it in emails blasted in your email list I doubt that every single person in your email list is a converted client or if they're a past client It could be a way for them to do something else with you.

24:00.828 --> 24:11.740
[SPEAKER_00]: So blasting that through your email list Sharing it like that talking about it in your networking groups and then another creative thing is if people are leaving comments

24:11.720 --> 24:17.927
[SPEAKER_00]: at any level, keep monitoring that for like the next three to six months, monitor those comments.

24:18.008 --> 24:25.296
[SPEAKER_00]: If someone comments, they could be a potential client and you'd have no idea because you don't care about responding or reading comments.

24:25.857 --> 24:30.723
[SPEAKER_00]: So get into that that can really help get the most out of your podcast appearances.

24:31.003 --> 24:36.850
[SPEAKER_00]: And any change you get on TikTok, on Instagram,

24:36.830 --> 24:41.119
[SPEAKER_00]: on YouTube, let's you actually say something you can make a regular post on YouTube.

24:41.620 --> 24:53.986
[SPEAKER_00]: According to a video, you can remix the video and you can green screen yourself and point up and then commentate and react to your own clips and what you said and just expand on it.

24:54.046 --> 24:55.108
[SPEAKER_00]: You can really just

24:55.088 --> 25:03.337
[SPEAKER_00]: Make sure and post it on your LinkedIn, convert it into articles because you've already talked, convert that into a newsletter.

25:03.818 --> 25:08.363
[SPEAKER_00]: You can do so much with it and you're only limited by your creativity.

25:08.763 --> 25:13.128
[SPEAKER_00]: So if you're good at getting leads, maybe you need a team to help do this as well.

25:13.489 --> 25:17.333
[SPEAKER_00]: But convert all of it into all the avenues that I just mentioned.

25:17.313 --> 25:18.374
[SPEAKER_00]: and it can really help you.

25:18.734 --> 25:33.248
[SPEAKER_00]: And then I know something like our guest experience, we allow you to run it as ads, if you want, so you can either boost the post or if you talked about your book and your on a podcast, then it's shown that those kind of ads actually do really well.

25:33.268 --> 25:43.498
[SPEAKER_00]: So you can upload that video to Facebook, Meta ads and then target the right kind of people who are going to like your book and then you have video already.

25:43.878 --> 25:44.839
[SPEAKER_00]: So

25:44.819 --> 25:55.770
[SPEAKER_00]: just put some add dollars behind it, $500,000, whatever makes sense for you, try it long enough to see actual results and measure it, or sometimes could be three, six months, and then don't give up.

25:56.030 --> 26:02.917
[SPEAKER_00]: Just keep doing it, and then once you find out what it is, you either need to adjust, or you need to double down.

26:03.177 --> 26:09.203
[SPEAKER_00]: And literally, that will help create clients based on a podcast guest experience.

26:09.223 --> 26:12.767
[SPEAKER_00]: And if you really want that VIP guest experience,

26:12.747 --> 26:14.331
[SPEAKER_00]: than we would love to have you.

26:14.671 --> 26:18.881
[SPEAKER_00]: Go to JTViguals.com, that's JTVSUALs.com.

26:19.602 --> 26:21.066
[SPEAKER_00]: I thank you guys so much for this video.

26:21.126 --> 26:28.282
[SPEAKER_00]: I hope it meant something to you as far as all these questions or you found the right segment and it was such a great insight to you.

26:28.743 --> 26:32.491
[SPEAKER_00]: Let me know in the comments below because I like to know if we're helping you or not.

26:32.692 --> 26:39.447
[SPEAKER_00]: So I'm encouraging you to make sure and do the reps, keep making that content and keep on keeping on.