Is Zoom Killing Your Podcast?

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[SPEAKER_00]: This just in, I saw today again where someone has started a whole podcast show and I'm seeing less than 10 views per episode, but these look like legit businesses.

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[SPEAKER_00]: They have great credentials.

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[SPEAKER_00]: What is it that's really stopping them from getting more than 10 views, especially when they're a high profile public speaker?

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[SPEAKER_00]: And yeah, I know it's not all about the views, there's something else behind it, and while that's true, there should still be a threshold for a minimum of what you call good metrics on your podcast episodes.

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[SPEAKER_00]: And I'm convinced that it's actually because they're recording on Zoom.

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[SPEAKER_00]: Nobody wants to relive the 2020 shutdowns for entertainment or educational purposes.

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[SPEAKER_00]: If there are other options out there for that same topic, we're going to go to that.

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[SPEAKER_00]: However, there is one way to escape this, so your podcast can work for you rather than become this mundane thing that you just committed to and you're not really seeing the results for.

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[SPEAKER_00]: Or you'd simply just like to beef up and have more reach than what you're getting.

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[SPEAKER_00]: Hey, what's up everybody.

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[SPEAKER_00]: Welcome back to another episode of the more than meets the iPod cast where we talk about what's behind a person a practice or a product, especially when it comes to marketing.

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[SPEAKER_00]: Now, I'm Jerry Taylor and I've got my chief smug here with nothing in it.

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[SPEAKER_00]: because I already drank it right before.

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[SPEAKER_00]: And I want to welcome you to JT visuals.

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[SPEAKER_00]: That's spent without the eye because there's more than meets the eye.

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[SPEAKER_00]: So about this practice that we're talking about today, it is more of the DIY style for podcasters in a way for you to instantly upgrade your overall look but really your effectiveness.

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[SPEAKER_00]: Because it's not just about looking good, it's about actually being good.

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[SPEAKER_00]: And when you be a good podcaster and have a good podcast show, and you do the things that make it good for the listeners, then you will have a successful podcast.

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[SPEAKER_00]: And so the one thing that I would change from having a Zoom YouTube style video podcast would be,

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[SPEAKER_00]: simply to cancel Zoom podcasts.

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[SPEAKER_00]: Stop doing it.

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[SPEAKER_00]: There may be people that are finding in success on it, but they're extreme outliers, and I'm telling you, those same people, if they went in a studio or even they filmed it on their iPhone in their living room or in a coffee shop, it would yield much better results for them.

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[SPEAKER_00]: If we had a live chat going right now,

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[SPEAKER_00]: How many of you guys like watching Zoom podcasts?

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[SPEAKER_00]: And we're going to get some mixed answers, but the majority of them are going to say, we don't like that format.

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[SPEAKER_00]: So what's the alternative?

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[SPEAKER_00]: Well, I gave you some examples.

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[SPEAKER_00]: If you're continuing the DIY route, but if you want to do something even better, and you have the capital for it because you're a business, and you make all your money from the business side with your podcast, then hiring a video production company would be great.

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[SPEAKER_00]: And I know we're a video production company and of course we'd love to have you, but don't worry, this isn't a sales video.

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[SPEAKER_00]: I'm not here to convince you.

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[SPEAKER_00]: If you need convincing, it's actually a sign that you're not a good fit for us.

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[SPEAKER_00]: So the thing that is way better than Zoom is Riverside.

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[SPEAKER_00]: But Riverside's not a sponsored.

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[SPEAKER_00]: Therefore, I'm gonna skip over that one.

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[SPEAKER_00]: Riverside, you do have some good things and I really love it, but in person is always better, always.

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[SPEAKER_00]: Riverside beats Zoom, but in person with a video production company, heck or even your nephew or who your son or whoever is old enough to hold an iPhone, go and buy some mics, links in the description, go and buy those mics.

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[SPEAKER_00]: and just sound good with your iPhone and it's gonna be way better than having someone with a zoom conversation.

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[SPEAKER_00]: Now zoom is awesome because you do have the flexibility and that's the only strength you get with zoom.

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[SPEAKER_00]: But I'm telling you that's good for guest flexibility but it's not good for the viewers.

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[SPEAKER_00]: We have to consider the viewers here because if you're going for attention then it better be good and get the attention

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[SPEAKER_00]: of the people you want attention from.

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[SPEAKER_00]: And I say this all the time because it's not really about the number of views.

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[SPEAKER_00]: There's a little bit of metric there, but it's not about a million views or anything like that.

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[SPEAKER_00]: It's about getting in front of the right audience, the right people with the right content.

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[SPEAKER_00]: There are several podcasts out there that are making a million dollars of revenue per 10,000 subscribers they have on YouTube.

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[SPEAKER_00]: And are all of those subscribers actually watching all of their videos.

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[SPEAKER_00]: who knows, but they're consistently getting from the right audience that is rightfully qualified for their business.

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[SPEAKER_00]: So when you have a business with your podcast, that's when you can make all that money.

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[SPEAKER_00]: And one of my favorite things about in-person is the vibe, the synergy.

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[SPEAKER_00]: It's really good.

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[SPEAKER_00]: And then you can have lunch before or lunch after or you can have a conversation afterwards to gain feedback.

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[SPEAKER_00]: You could bring someone on that's,

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[SPEAKER_00]: Potentially a client, and you could do your strategy session and go through and audit their finances or whatever it is in the industry that you're in and why they would need a strategy session, give them a plan, live on the podcast, and then when the cameras turn off, enter into your sales mode and ask them if they would like to be a client.

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[SPEAKER_00]: Now they've had this great experience.

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[SPEAKER_00]: and you could literally use that as a lead magnet, and that is a really cool way to do it.

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[SPEAKER_00]: Now, there's something important that you should understand about this, and that is the podcast paradox.

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[SPEAKER_00]: This podcast paradox has to do with lots and lots of mixed messages on the internet.

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[SPEAKER_00]: In your wonder

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[SPEAKER_00]: in who to trust.

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[SPEAKER_00]: And you know what?

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[SPEAKER_00]: I would love to be the guide to be able to help you with that.

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[SPEAKER_00]: And so it really depends on what you're going for.

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[SPEAKER_00]: But some of those mixed messages are, should we go viral?

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[SPEAKER_00]: viral is good.

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[SPEAKER_00]: But then you aim for virality and it's very competitive and it's hard to do it.

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[SPEAKER_00]: And then there's people that are like, well, I do this from my business and I'm doing it for attention and then credibility.

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[SPEAKER_00]: and my business where I'll make money.

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[SPEAKER_00]: And they get in front of the ride audiences and make a lot of money with little views.

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[SPEAKER_00]: But which one is better?

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[SPEAKER_00]: Because if you got in front of the ride audience, isn't there a lot more of them out there?

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[SPEAKER_00]: So it's kind of a paradox.

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[SPEAKER_00]: If your episode did get millions of views,

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[SPEAKER_00]: and you're in the real estate world, there's a lot more people that know about you now than if you got a hundred views, but one of them paid.

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[SPEAKER_00]: See what I'm saying, there's kind of this paradox of how many people do you wanna get in front of and what do you find to be successful?

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[SPEAKER_00]: So if you try to go viral, you might actually go viral, but you're gonna strike out a lot and you're gonna need a lot of at-bats to be able to hit that home run.

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[SPEAKER_00]: and then you're going to need a system that can catch that virality.

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[SPEAKER_00]: But then at the same time, if you have a good episode and you solve a specific problem for someone and that gives so much value to them, you only got 10 views on your video or 100 views.

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[SPEAKER_00]: Usually 100 is my threshold for low but can still be successful and generate results.

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[SPEAKER_00]: But this podcast paradox is very hard to understand and to grasp, but it's to know that you're not alone.

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[SPEAKER_00]: So if you do want to join a community, our entrepreneur experience hub could be that community for you.

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[SPEAKER_00]: We talk about everything business and podcasting and marketing.

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[SPEAKER_00]: And it's open.

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[SPEAKER_00]: It's there.

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[SPEAKER_00]: We're there to help each other.

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[SPEAKER_00]: It starts free.

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[SPEAKER_00]: You can buy courses if you want, but you don't have to.

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[SPEAKER_00]: The link for that is in the description.

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[SPEAKER_00]: And that could be an answer to the podcast paradox.

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[SPEAKER_00]: where do I go?

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[SPEAKER_00]: What do I do?

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[SPEAKER_00]: How many times should I post?

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[SPEAKER_00]: Is this too much?

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[SPEAKER_00]: Should I be super niche?

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[SPEAKER_00]: Should I start 10 channels?

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[SPEAKER_00]: There's another paradox.

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[SPEAKER_00]: Should I start 10 different handles?

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[SPEAKER_00]: So I get more followers.

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[SPEAKER_00]: But then it's like, well, the algorithms aren't pushing based on followers.

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[SPEAKER_00]: They're pushing based on every single individual piece of content.

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[SPEAKER_00]: but then people will go to your profile and see that you're mixed and not wanna follow because while you make cake, and that's why someone found your video, they don't care about the knives that you sharpen, but the ones that are there for sharpening knives, they don't care about the cake part, so they're not gonna follow you.

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[SPEAKER_00]: But at the same time, you got the same effect.

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[SPEAKER_00]: Because the algorithm is going to do its thing.

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[SPEAKER_00]: So should you create all those different channels?

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[SPEAKER_00]: I don't know.

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[SPEAKER_00]: I'm seeing some people do it.

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[SPEAKER_00]: I'm seeing some people not.

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[SPEAKER_00]: So the whole thing would really be, try it, test and measure.

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[SPEAKER_00]: I'm going to say one thing, someone's going to do the opposite and get better results.

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[SPEAKER_00]: Or someone else is going to say one thing, and I'm going to say the opposite and get better results.

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[SPEAKER_00]: You just never know because it's different for every single person and the algorithm is so hard to keep up with.

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[SPEAKER_00]: Which is the other paradox for podcasts.

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[SPEAKER_00]: If you're audio only and you're building a large audience man, I want to know what the heck are you doing.

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[SPEAKER_00]: Like, you have so much more opportunity.

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[SPEAKER_00]: If you went video to reach even more people because I'm seeing like 10 to 20 x when it's video format versus when it's audio only and if you're that good growing a large audience with audio only how good would you be if you went video so really it's okay not to know It's okay to say I don't know when you're deciding about your podcast on the direction you want to go on the topics to cover try things the most important thing is to be consistent and show up

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[SPEAKER_00]: and continue to record even if you're uncertain.

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[SPEAKER_00]: And if you need help and get a coach or have trained AI help you, then that's even better.

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[SPEAKER_00]: And the last thing to really understand about this podcast paradox is that we've been in two major paradigm shifts.

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[SPEAKER_00]: And I think that's really like two and a half, because there's remnants of the previous paradigm shift.

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[SPEAKER_00]: And what I'm talking about is in social media and in the attention world and really just media world in general, it was always called social media.

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[SPEAKER_00]: But really, it's not, it's not that social anymore.

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[SPEAKER_00]: So it's actually more like interest media.

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[SPEAKER_00]: People aren't going to go and watch your business podcast because you talk about good information on insurance.

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[SPEAKER_00]: If insurance is in your name,

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[SPEAKER_00]: Nobody's going to really want to watch it.

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[SPEAKER_00]: Unless you have a different angle about it.

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[SPEAKER_00]: If you combine it with an interest that people have, you're going to get a lot more attention there.

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[SPEAKER_00]: And then people will know that you're the insurance guy, because you could combine it with like horror stories, or maybe you're really into golf.

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[SPEAKER_00]: You could talk about golf, but then...

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[SPEAKER_00]: insert insurance with it or make yourself your own sponsor.

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[SPEAKER_00]: That's the better way to go about it because you're going to reach more people in the niche of the interest.

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[SPEAKER_00]: If you like guitars, have a guitar, talk about guitars and guitar shops and amps and petal boards, ambient tones related to that building audience like that.

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[SPEAKER_00]: And if that kind of audience needs insurance,

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[SPEAKER_00]: There you go.

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[SPEAKER_00]: So that's one of the paradigm shifts.

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[SPEAKER_00]: And the other paradigm shift is actually if you consider it skeptical media.

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[SPEAKER_00]: Because everybody online is seeing this more as there's ads, someone's asking something from you all the time.

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[SPEAKER_00]: They get on social media and it has a bad rep.

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[SPEAKER_00]: There's hardly anything social about it anymore.

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[SPEAKER_00]: And so when you get on there, you're kind of just very skeptical.

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[SPEAKER_00]: We're in the AI world, that's a huge paradigm shift, but it relates to the social media paradigm shift because it makes us even more skeptical.

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[SPEAKER_00]: It used to be that video meant that you could trust that something was real.

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[SPEAKER_00]: And now AI's just so good.

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[SPEAKER_00]: it's hard to trust what's real.

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[SPEAKER_00]: So that's why Brandon's important.

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[SPEAKER_00]: Presenting things in real situations like a podcast, I've seen people like if they're at real live events, sports does really well if it's captured live and everything because that was something that was a true human event.

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[SPEAKER_00]: an AI can kind of throw you off a little bit, but we're all getting better at detecting it now anyways.

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[SPEAKER_00]: But if someone's just getting in front of a camera and just talking, and they haven't done that much, or built a brand, they've built an audience, they haven't given enough value to have credibility for, then it can feel really skeptical for the viewer, and hard to trust, especially because now in this marketing world and the way that we say things is in a way that disrupts

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[SPEAKER_00]: a known belief would be, I should brush my teeth every morning or every day, every night.

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[SPEAKER_00]: I should brush my teeth three times a day, whatever you want to go with.

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[SPEAKER_00]: Dentists please comment below and say what you suggest.

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[SPEAKER_00]: But if you wrote an email or recorded a video and you said, most people think that they're supposed to brush their teeth three times a day, that's going to catch a lot of attention.

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[SPEAKER_00]: Now what you say next, a better deliver because we're not in this world of

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[SPEAKER_00]: saying those things and then not having true fulfillment, that's where the integrity comes in.

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[SPEAKER_00]: So maybe your answer would be like, yeah, I don't brush my teeth, but I rinse it with the water thing or something like that.

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[SPEAKER_00]: Like, I don't know if you guys know what I'm talking about.

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[SPEAKER_00]: I'm not a dental master, hygienist or oral surgeon or anything like that or shoot.

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[SPEAKER_00]: I'm not even saying the right words.

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[SPEAKER_00]: I'm rate-bating you dentist.

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[SPEAKER_00]: Leave a comment.

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[SPEAKER_00]: So it's good.

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[SPEAKER_00]: with people being so skeptical that you can disrupt the pattern by saying things like that, but you just gotta make sure that you deliver.

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[SPEAKER_00]: And that's how you could set up a podcast too.

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[SPEAKER_00]: And something I would say about this episode is that most people think that done is better than perfect.

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[SPEAKER_00]: And some people say, done is fun.

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[SPEAKER_00]: While I live on those sayings, and it makes so much sense, you can read into it a little too much now.

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[SPEAKER_00]: And there's a lot of AI slot.

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[SPEAKER_00]: There's a lot of people knowing about podcast trying to DIY it now.

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[SPEAKER_00]: So there's a lot to filter through.

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[SPEAKER_00]: You're gonna stand out a lot more if you put excellence into it.

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[SPEAKER_00]: I'm not talking about perfection still, and I'm not talking about done, but I'm talking about excellence.

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[SPEAKER_00]: That's the new standard.

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[SPEAKER_00]: Excellence is better than perfect.

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[SPEAKER_00]: Excellence is doing the best you can with what you have.

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[SPEAKER_00]: It's tangible, you can actually do it.

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[SPEAKER_00]: And when you hit 100% and then you do a little more, the icing on the cake, that's excellence.

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[SPEAKER_00]: But if you're just going, oh, done, good enough, that's not gonna stand out anymore since we're in this skeptical interest media world.

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[SPEAKER_00]: Now the half that I was considering on the paradigm shift was that we are technically still social media to some level.

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[SPEAKER_00]: There are things that are very good that you could utilize on social media to help your podcast or your business.

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[SPEAKER_00]: And that's things like personally branding yourself.

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[SPEAKER_00]: I choose not to show my kids that much or anything because that's not what I want to do, but I can relate and talk about my kids, or I can relate and talk about how I went on this anniversary and give a shout out to my wife, build off of those kind of posts because people do want to relate to people and they want to know what's going on with their friends.

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[SPEAKER_00]: When we all stop posting at individual levels, we're not going to see a lot of the other stuff.

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[SPEAKER_00]: We're not going to see the other stuff like what we really care for in which social media was, because the algorithms kind of hide it.

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[SPEAKER_00]: But when it's someone's birthday, someone's anniversary, that gets so much attention compared to regular other posts.

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[SPEAKER_00]: People are actually interacting.

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[SPEAKER_00]: People you actually know are commenting, they're writing, and they're saying happy birthday, that makes it social media to me.

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[SPEAKER_00]: That's the social aspect.

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[SPEAKER_00]: And we've been in this world of social media where for personal people would hate it because of all the hate out there and the division and the politics of everything to where it was hard to recommend social media.

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[SPEAKER_00]: There's the addictiveness to it.

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[SPEAKER_00]: There's the company side of, you know, meta, what are they doing with your data and all of that that can make people very skeptical of wanting to be social on social media.

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[SPEAKER_00]: And so it's always hard to recommend that, but it's been easy to recommend that businesses are on Facebook because even though we're all skeptical, we're all still on there and ads are still working.

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[SPEAKER_00]: I saw two sponsored ads in a row on my Facebook feed.

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[SPEAKER_00]: that's crazy.

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[SPEAKER_00]: So please I urge you if you are serious about your podcast consider making a few of those changes that I suggested because it is going to help it so much.

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[SPEAKER_00]: And if there's anyone out there that has landed on this video and they've made changes that I've suggested

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[SPEAKER_00]: then leave a comment below because we want to know, what did you do?

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[SPEAKER_00]: How did it work?

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[SPEAKER_00]: We need more proof even YouTube.

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[SPEAKER_00]: We need more proof for everything.

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[SPEAKER_00]: It's hard to trust people.

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[SPEAKER_00]: It's hard to trust me.

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[SPEAKER_00]: There's people that scroll by and don't even hit like at all and I get zero likes on real or something.

17:10.517 --> 17:13.301
[SPEAKER_00]: And that kind of feel hard for people to trust because there's zero.

17:13.661 --> 17:18.808
[SPEAKER_00]: However, all the people I know in person are still seeing it and they're watching the video on mute.

17:18.788 --> 17:24.564
[SPEAKER_00]: and then they tell me later at church or somewhere else at a networking event that they saw the video.

17:25.326 --> 17:31.704
[SPEAKER_00]: So it's doing its job and it's bringing good results from my business even though sometimes the metrics don't always line up.

17:32.024 --> 17:34.772
[SPEAKER_00]: So to recap, please get off Zoom.

17:34.752 --> 17:35.593
[SPEAKER_00]: 10 views?

17:35.993 --> 17:36.674
[SPEAKER_00]: You can do better.

17:36.895 --> 17:37.215
[SPEAKER_00]: Come on.

17:37.615 --> 17:39.057
[SPEAKER_00]: Are you cutting those into shorts?

17:39.418 --> 17:41.100
[SPEAKER_00]: Because shorts get a lot of views.

17:41.180 --> 17:42.621
[SPEAKER_00]: We're seeing thousands in that.

17:43.282 --> 17:43.863
[SPEAKER_00]: All the time.

17:44.303 --> 17:45.565
[SPEAKER_00]: How are you promoting it?

17:45.985 --> 17:47.067
[SPEAKER_00]: How do you get your guess?

17:47.167 --> 17:48.528
[SPEAKER_00]: How do you qualify your guess?

17:48.909 --> 17:52.413
[SPEAKER_00]: Do you intro your show in a way that brings curiosity?

17:52.693 --> 17:54.135
[SPEAKER_00]: What's the thumbnail look like?

17:54.535 --> 18:00.302
[SPEAKER_00]: And then considering the podcast paradox are you paralyzed by that or are you choosing a direction to go?

18:00.663 --> 18:04.287
[SPEAKER_00]: Small audience, high ticket offers for your business,

18:04.267 --> 18:08.652
[SPEAKER_00]: where you go in mass audience and a lot of low ticket.

18:09.112 --> 18:11.155
[SPEAKER_00]: Mass audience is way more competitive.

18:11.455 --> 18:19.044
[SPEAKER_00]: Small audience can be very niche but also really helpful for those that are really looking for the solutions to those problems that they face.

18:19.344 --> 18:33.480
[SPEAKER_00]: People see you every day in the echo chamber of the algorithms today based on interest because if someone's clicking on my video and they're hitting like, now you're probably trapped and you're seeing an echo chamber of all my clips,

18:33.460 --> 18:39.871
[SPEAKER_00]: So now you're getting so many reminders, but if you're the right person, eventually you're just going to go with us.

18:40.251 --> 18:44.418
[SPEAKER_00]: And some of you have already even told me that you've seen the clips and you've written us into your plan.

18:44.799 --> 18:45.841
[SPEAKER_00]: So I know this works.

18:46.241 --> 18:53.193
[SPEAKER_00]: So with all that being said, I just want to encourage you to put out the best practices get serious with your podcast because you've got to stand out.

18:53.394 --> 18:56.278
[SPEAKER_00]: Everybody in their moms doing a podcast so you've got to stand out.

18:56.739 --> 18:59.063
[SPEAKER_00]: What are you doing that's going to help you stand out?

18:59.043 --> 19:03.820
[SPEAKER_00]: and even self-promote your own show and help your business overall.

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[SPEAKER_00]: Because that's what we're all really there for.

19:05.907 --> 19:08.175
[SPEAKER_00]: So thank you so much for tuning in.

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[SPEAKER_00]: I want to encourage you to keep doing the reps, continue making content, no matter what, and keep on keeping on.