The Biggest Lie About AI Content Creation

WEBVTT

00:00.251 --> 00:02.332
[SPEAKER_00]: everyone has the same AI.

00:02.813 --> 00:12.018
[SPEAKER_00]: So everyone is starting to sound the same, which means if you're a small business with a high ticket offer, generic AI isn't helping you stand out.

00:12.778 --> 00:15.100
[SPEAKER_00]: It's making sure no one trusts you.

00:15.680 --> 00:21.083
[SPEAKER_00]: And I'm going to show you exactly how to be AI without losing your voice.

00:21.683 --> 00:24.585
[SPEAKER_00]: And I'll show you the screenshot from a real subscriber

00:32.740 --> 00:33.720
[SPEAKER_00]: Yo, what's up, everybody?

00:33.740 --> 00:42.844
[SPEAKER_00]: Welcome back to another episode of The More The Means The iPodcast, where we talk about what's behind a person, a practice, or a product, especially when it comes to marketing.

00:43.484 --> 00:53.088
[SPEAKER_00]: I'm Jared Taylor, and I've got my coffee, and I want to welcome you to JT visuals, and that's spelled without the eye, because there's more The Means The Eye, so take us up with that coffee, and we'll begin.

00:53.368 --> 01:03.739
[SPEAKER_00]: Alright, and today, we're talking about what's behind AI content you're seeing everywhere, because there's a hidden cost to it, and almost nobody is naming it.

01:03.999 --> 01:13.710
[SPEAKER_00]: And there are those who are far ahead preaching what they know, and they seem like they have so much credibility, but they're actually way too far, because they've already built this trust that compounds.

01:14.310 --> 01:20.872
[SPEAKER_00]: So, it's very important to also look at the recent ones or to document alongside of them.

01:21.032 --> 01:31.875
[SPEAKER_00]: So to subscribe to this channel, you will see that and you'll be part of it and you'll see the most recent change when it comes to content systems and scaling businesses through the best marketing strategies.

01:32.195 --> 01:35.175
[SPEAKER_00]: And in the last six months, I've watched something change.

01:35.856 --> 01:40.657
[SPEAKER_00]: There's small brands that used to be quietly winning and suddenly they're disappearing.

01:41.695 --> 01:47.437
[SPEAKER_00]: Not because of their content that it got worse, but because AI made everyone's content sound the same.

01:47.617 --> 01:51.279
[SPEAKER_00]: The brands that learn the right way to use AI are pulling away.

01:51.479 --> 01:56.641
[SPEAKER_00]: The ones who just dumped a prompt into ChaggyPT, they're losing the trust they used to have.

01:57.061 --> 01:58.701
[SPEAKER_00]: And I want to make sure that's not you.

01:59.001 --> 02:02.343
[SPEAKER_00]: There's a guy named Alex Hermosie, I think he's a billionaire by now.

02:02.743 --> 02:08.845
[SPEAKER_00]: On to Pruner talks about business, he just put out a video where he drew his continuum on a poster on a video.

02:09.025 --> 02:15.671
[SPEAKER_00]: On one end you have low risk entertainers, meme makers, comedians, people who's only job is to make you laugh.

02:15.952 --> 02:18.834
[SPEAKER_00]: And on the other end you have high risk B2B creators.

02:19.114 --> 02:21.677
[SPEAKER_00]: And these are the people teaching you how to run your business.

02:22.057 --> 02:24.059
[SPEAKER_00]: Make your money, scale your team.

02:24.239 --> 02:27.102
[SPEAKER_00]: The stakes for the audience are completely different.

02:27.382 --> 02:33.106
[SPEAKER_00]: If a low-risk creator gives you bad advice, says a beauty tutorial that doesn't work you lost minutes of your life.

02:33.226 --> 02:36.829
[SPEAKER_00]: If a B2B creator gives you bad advice, you could lose your business.

02:37.269 --> 02:39.271
[SPEAKER_00]: So, Hormosi's point is this.

02:39.691 --> 02:46.156
[SPEAKER_00]: AI is going to disrupt the low-risk and first, because consumers don't need much proof to follow a meme.

02:46.416 --> 02:51.120
[SPEAKER_00]: But the higher the stakes, the more proof the audience demands before they'll listen.

02:51.860 --> 02:56.362
[SPEAKER_00]: And that proof requirement is what protects creators from AI.

02:56.502 --> 02:58.723
[SPEAKER_00]: Now look where I'm sitting on this continuum.

02:59.303 --> 03:01.224
[SPEAKER_00]: Right there, JT visuals.

03:01.644 --> 03:07.727
[SPEAKER_00]: We are towards the higher-risk side B to B creator, small audience, high ticket offers.

03:08.167 --> 03:10.248
[SPEAKER_00]: The hardest spot on the whole continuum.

03:10.628 --> 03:17.851
[SPEAKER_00]: And if you're a coach, counselor, advisor, a consultant, service-based business owner watching this, you're sitting right next to me.

03:18.312 --> 03:19.412
[SPEAKER_00]: So this matters.

03:19.812 --> 03:20.633
[SPEAKER_00]: So here's the tension.

03:21.573 --> 03:24.920
[SPEAKER_00]: AI is the biggest tool we've ever had to scale content.

03:25.080 --> 03:29.008
[SPEAKER_00]: Generic AI is the fastest way to destroy the trust you're trying to build.

03:29.188 --> 03:31.773
[SPEAKER_00]: How do you use one without becoming the other?

03:32.868 --> 03:34.549
[SPEAKER_00]: And that's what this video is about.

03:35.189 --> 03:36.350
[SPEAKER_00]: And I have four ideas.

03:37.010 --> 03:38.270
[SPEAKER_00]: They build on each other.

03:38.610 --> 03:40.451
[SPEAKER_00]: And the last one is the proof.

03:40.871 --> 03:44.933
[SPEAKER_00]: And it shows up as a real screenshot from a real person at the end of this video.

03:45.253 --> 03:46.274
[SPEAKER_00]: Don't skip ahead though.

03:46.514 --> 03:48.975
[SPEAKER_00]: It only lands if you watch the rest first.

03:49.495 --> 03:50.536
[SPEAKER_00]: Hideya number one.

03:50.796 --> 03:56.038
[SPEAKER_00]: There's a difference between trying to prove yourself and proofing yourself.

03:56.398 --> 04:00.719
[SPEAKER_00]: Most people who are new to content think their job is to prove they belong.

04:01.219 --> 04:03.460
[SPEAKER_00]: So they make up hypothetical scenarios.

04:03.800 --> 04:09.161
[SPEAKER_00]: They write about what they would do in theory if a client came to them with the problem.

04:10.321 --> 04:14.442
[SPEAKER_00]: They use industry jargon and they list credentials.

04:15.203 --> 04:16.183
[SPEAKER_00]: That's proving.

04:17.083 --> 04:20.204
[SPEAKER_00]: And it's the easiest thing in the world for AI to fake.

04:20.844 --> 04:22.004
[SPEAKER_00]: Because it's all words.

04:22.784 --> 04:24.485
[SPEAKER_00]: Proofing yourself is different.

04:25.271 --> 04:26.293
[SPEAKER_00]: It's the receipts.

04:26.933 --> 04:32.321
[SPEAKER_00]: It's the real client who walked in with a real problem in what you actually did about it.

04:32.922 --> 04:36.527
[SPEAKER_00]: It's the campaign that ran and the result it got.

04:37.228 --> 04:41.874
[SPEAKER_00]: It's the customer who texted you after, generic AI can't fake that.

04:42.655 --> 04:47.096
[SPEAKER_00]: because it doesn't have your customers, your customers are yours.

04:47.737 --> 04:50.998
[SPEAKER_00]: So, the rule is, stop hypothesizing.

04:51.478 --> 04:55.379
[SPEAKER_00]: Speak only on what you actually know and what actually happened.

04:56.179 --> 04:57.460
[SPEAKER_00]: What you actually did.

04:58.160 --> 05:01.244
[SPEAKER_00]: And if you're a coach, talk about real client breakthroughs.

05:01.845 --> 05:04.448
[SPEAKER_00]: If you're a counselor, talk about real session moments.

05:05.069 --> 05:09.876
[SPEAKER_00]: If you're a service provider, talk about real campaigns and real results.

05:10.276 --> 05:12.459
[SPEAKER_00]: Not imagine if, not in theory.

05:13.443 --> 05:14.744
[SPEAKER_00]: what actually happened.

05:15.444 --> 05:16.865
[SPEAKER_00]: That's the new floor.

05:17.466 --> 05:18.086
[SPEAKER_00]: Idea 2.

05:18.487 --> 05:22.089
[SPEAKER_00]: This is the move that actually lets you be AI with AI.

05:22.609 --> 05:24.571
[SPEAKER_00]: AI is not your script writer.

05:25.091 --> 05:26.512
[SPEAKER_00]: AI is your producer.

05:27.033 --> 05:27.893
[SPEAKER_00]: And here's the difference.

05:28.313 --> 05:34.298
[SPEAKER_00]: If you use AI to write your scripts, you sound like everyone else is using AI to write their scripts.

05:35.038 --> 05:46.733
[SPEAKER_00]: You can't out AI, the AI, but if you use AI to capture what you are already saying, but if you use AI to capture what only you are saying, that's where the leverage is.

05:46.953 --> 05:48.955
[SPEAKER_00]: And here's what that looks like in practice.

05:49.376 --> 05:50.497
[SPEAKER_00]: Record your meetings.

05:51.278 --> 05:52.879
[SPEAKER_00]: use AI to transcribe them.

05:53.299 --> 06:02.164
[SPEAKER_00]: Then use AI to find the interesting moments, the questions clients ask, the answers you gave, the stories you told.

06:02.885 --> 06:04.626
[SPEAKER_00]: AI surfaces the moments.

06:05.507 --> 06:08.729
[SPEAKER_00]: You speak on them, on camera, with the receipts.

06:09.249 --> 06:10.830
[SPEAKER_00]: The voice is still yours.

06:11.310 --> 06:13.371
[SPEAKER_00]: The judgment is still yours.

06:13.831 --> 06:15.292
[SPEAKER_00]: The story is still yours.

06:15.472 --> 06:19.454
[SPEAKER_00]: And AI just made sure you didn't miss the gold that was already in your day.

06:19.614 --> 06:22.055
[SPEAKER_00]: Hermosie made the same point in his video.

06:22.255 --> 06:25.957
[SPEAKER_00]: He said, I'm usually not making content or just capturing it.

06:26.277 --> 06:32.420
[SPEAKER_00]: And that's the difference between burning out, trying to produce and living a life that's worth recording.

06:33.200 --> 06:42.428
[SPEAKER_00]: So instead of asking AI to write your next video, ask AI to find the moments in your last 10 client calls that could make a good video.

06:42.768 --> 06:43.709
[SPEAKER_00]: That's a good play.

06:44.049 --> 06:47.752
[SPEAKER_00]: And just so you know, I'm really talking more about generic AI.

06:48.173 --> 06:54.618
[SPEAKER_00]: If you have a train AI in this that can help take your jargon and put it into a

06:55.739 --> 07:06.963
[SPEAKER_00]: framed and proven framework, and then you read that to make sure it sounds like you, that is absolutely fine, and I encourage that to be your method for scriptwriting if you need a eye to help you with that.

07:07.283 --> 07:12.785
[SPEAKER_00]: What I'm talking about is the light stuff that you don't even go to and train, and you have an even research.

07:13.005 --> 07:17.387
[SPEAKER_00]: It's pulling all the information for you, and you don't even know where that's coming from.

07:17.747 --> 07:21.170
[SPEAKER_00]: And that's the kind of stuff that you type in like, hey, I need a content strategy.

07:21.190 --> 07:25.955
[SPEAKER_00]: I do this, and I do XYZ, I'm a business coach.

07:27.123 --> 07:28.804
[SPEAKER_00]: Well then, you type that in.

07:28.984 --> 07:33.327
[SPEAKER_00]: It'll spit out a really cool looking result, and it'll be really confident about it.

07:33.787 --> 07:35.768
[SPEAKER_00]: But how do you know it's actually gonna perform?

07:36.188 --> 07:36.708
[SPEAKER_00]: And you don't.

07:37.549 --> 07:39.650
[SPEAKER_00]: And how do I know it's actually not gonna perform?

07:40.270 --> 07:40.611
[SPEAKER_00]: I don't.

07:41.091 --> 07:47.114
[SPEAKER_00]: But the point of this is that if you wanna stand out and sound different, then you gotta actually be different.

07:47.554 --> 07:49.856
[SPEAKER_00]: It's not just about a niche anymore.

07:50.416 --> 07:52.017
[SPEAKER_00]: it's about authenticity.

07:52.497 --> 07:57.179
[SPEAKER_00]: Speaking of authenticity, one of the best platforms you can be on is actually a podcast.

07:57.559 --> 08:11.606
[SPEAKER_00]: If you're an entrepreneur, a coach, or an expert who wants to show up as a guest on a professionally produced video podcast, then JT visuals has a VIP paid guest experience built specifically for that.

08:12.126 --> 08:13.847
[SPEAKER_00]: Here's the problem most people run into.

08:14.347 --> 08:15.988
[SPEAKER_00]: You book a podcast appearance.

08:16.748 --> 08:22.209
[SPEAKER_00]: you show up and the setup is a spare bedroom with a ring light or something and a laptop.

08:22.690 --> 08:26.230
[SPEAKER_00]: And your ideas are solid and the packaging just isn't.

08:26.530 --> 08:31.172
[SPEAKER_00]: And in a world where authority is visual before it's verbal, that matters.

08:31.712 --> 08:36.213
[SPEAKER_00]: So the VIP paid guest experience puts you in a studio environment.

08:36.813 --> 08:42.875
[SPEAKER_00]: full production, broadcast quality audio, and professional lighting, so you don't have to worry about it.

08:42.995 --> 08:49.297
[SPEAKER_00]: And when you show up as a guest, you look like the authority that you already are, not the authority you're trying to become.

08:49.577 --> 08:51.278
[SPEAKER_00]: The one you are right now.

08:52.098 --> 08:56.783
[SPEAKER_00]: This is for the person who understands that how you show up is part of the message.

08:57.324 --> 08:58.886
[SPEAKER_00]: The link is in the description.

08:59.526 --> 09:01.308
[SPEAKER_00]: And if that's right for you, go check it out.

09:01.709 --> 09:08.396
[SPEAKER_00]: So authenticity, how do you best show it while there are actually several ways in that guest experience is one of them?

09:08.597 --> 09:11.280
[SPEAKER_00]: And here's idea three that will also answer that.

09:11.620 --> 09:18.343
[SPEAKER_00]: And this actually connects back to a video I made called the million dollar content system, the links in the description if you haven't seen it.

09:19.284 --> 09:25.187
[SPEAKER_00]: In that video I talked about how the best entrepreneurs on YouTube find their sweet spot.

09:25.787 --> 09:27.808
[SPEAKER_00]: And here's the sweet spot in one line.

09:28.828 --> 09:34.911
[SPEAKER_00]: It's the intersection of what you enjoy making and what your audience tells you they actually want.

09:35.552 --> 09:38.113
[SPEAKER_00]: You discover that intersection from two signals.

09:38.593 --> 09:39.914
[SPEAKER_00]: There's an algorithm signal.

09:40.695 --> 09:42.676
[SPEAKER_00]: and an audience feedback signal.

09:43.596 --> 09:47.938
[SPEAKER_00]: The algorithm signals are watched time, click through Ray in the videos that take off.

09:48.298 --> 09:51.180
[SPEAKER_00]: And they get five times the views than what you normally get.

09:51.560 --> 09:54.161
[SPEAKER_00]: Audience feedback signals are comments, DMs.

09:54.261 --> 09:58.123
[SPEAKER_00]: The things people quote back to you when you meet them in person.

09:59.043 --> 10:00.885
[SPEAKER_00]: or the things that they call you about.

10:01.185 --> 10:03.427
[SPEAKER_00]: Hey, I cannot find that intersection for you.

10:03.787 --> 10:11.013
[SPEAKER_00]: Hey, I can tell you what worked for everyone, but what worked for everyone is the literal definition of generic.

10:11.274 --> 10:18.280
[SPEAKER_00]: The thing that's going to set you apart is the place where your enjoyment overlaps with your audience's interest.

10:18.960 --> 10:22.081
[SPEAKER_00]: And only your audience can show you where that is.

10:22.461 --> 10:29.764
[SPEAKER_00]: Of course, AI can help report that to you and analyze it and be your analytical guru, but it all starts with you.

10:30.104 --> 10:31.604
[SPEAKER_00]: So here's the practical move.

10:32.224 --> 10:33.005
[SPEAKER_00]: Keep posting.

10:33.765 --> 10:34.985
[SPEAKER_00]: But read the signals.

10:35.485 --> 10:39.707
[SPEAKER_00]: Don't ignore the comments because you're worried that somebody might say something about you.

10:39.787 --> 10:40.727
[SPEAKER_00]: You don't want them to hear.

10:41.167 --> 10:43.248
[SPEAKER_00]: Why do you care about what Freddy 610739527?

10:46.709 --> 10:47.509
[SPEAKER_00]: says about you.

10:47.869 --> 10:54.711
[SPEAKER_00]: And honestly, if a trigger something in you when you see it, maybe there's something else for you to deal with.

10:55.171 --> 10:56.812
[SPEAKER_00]: And I don't want to sound harsh on that.

10:57.412 --> 11:07.555
[SPEAKER_00]: I want to say that just so that it comes up closer to the surface so that you can handle that thing that is stopping you from fulfilling your potential.

11:08.375 --> 11:16.502
[SPEAKER_00]: There are many people who are fantastic business owners, but stop because they're worried about what people will say on the internet.

11:16.922 --> 11:19.464
[SPEAKER_00]: What about the video that you didn't post?

11:19.824 --> 11:22.527
[SPEAKER_00]: And then what about the video that you almost didn't post?

11:23.627 --> 11:24.848
[SPEAKER_00]: but it actually took off.

11:25.389 --> 11:27.070
[SPEAKER_00]: Now we're back to signal.

11:27.531 --> 11:30.814
[SPEAKER_00]: You can only get a signal if you put something out there.

11:30.894 --> 11:31.995
[SPEAKER_00]: So you gotta continue.

11:32.015 --> 11:33.376
[SPEAKER_00]: You need all the at-bats.

11:33.657 --> 11:36.119
[SPEAKER_00]: And once we get a signal, focus on that.

11:36.519 --> 11:38.782
[SPEAKER_00]: And it's okay to say the same thing over and over.

11:39.022 --> 11:42.265
[SPEAKER_00]: And the comment that says, I needed to hear this today.

11:42.625 --> 11:43.806
[SPEAKER_00]: That's also a signal.

11:44.723 --> 11:50.286
[SPEAKER_00]: So the compliment you get when somebody sees you at the grocery store, that's also a signal.

11:50.746 --> 11:53.288
[SPEAKER_00]: Track those right down only you can do that.

11:53.628 --> 11:55.229
[SPEAKER_00]: Make more of what's working.

11:55.669 --> 11:57.370
[SPEAKER_00]: Make less of what isn't.

11:58.506 --> 12:02.949
[SPEAKER_00]: A. I can help you organize the signals, but it can't replace listening to them.

12:03.329 --> 12:05.191
[SPEAKER_00]: You're gonna hear it everywhere you go.

12:05.571 --> 12:10.514
[SPEAKER_00]: Even though people didn't even hit like and they just kept scrolling by idea 4.

12:10.975 --> 12:16.698
[SPEAKER_00]: And this is the one that's going to feel obvious once I say it and almost nobody is doing it though.

12:17.719 --> 12:20.581
[SPEAKER_00]: local presence transfers online.

12:20.861 --> 12:30.806
[SPEAKER_00]: When you have a small audience and you're making bold claims, even if those claims are completely legitimate, it's hard for a stranger to trust them.

12:31.767 --> 12:36.109
[SPEAKER_00]: So you shortcut the trust gap by showing up in person.

12:36.669 --> 12:38.490
[SPEAKER_00]: Networking events, this could be a chamber

12:46.615 --> 12:48.116
[SPEAKER_00]: Don't make it about you.

12:48.657 --> 13:00.247
[SPEAKER_00]: Because when those people go home and see your content online, they don't see a stranger making clients, they see somebody they already trust talking about something they already think matters.

13:01.268 --> 13:05.752
[SPEAKER_00]: And they saw that it was you, a genuine person that didn't make it all about yourself.

13:06.132 --> 13:08.234
[SPEAKER_00]: The trust was paid for in person.

13:09.134 --> 13:11.316
[SPEAKER_00]: The content is just maintenance.

13:11.997 --> 13:16.560
[SPEAKER_00]: Now I want to show you what that actually looks like in real life.

13:16.921 --> 13:17.721
[SPEAKER_00]: This is Flippy.

13:17.841 --> 13:18.642
[SPEAKER_00]: He actually goes by Phil.

13:18.762 --> 13:23.625
[SPEAKER_00]: He saw a video where I was talking about AI and trust in humans and he commented this.

13:24.166 --> 13:25.767
[SPEAKER_00]: He said, keep this going.

13:26.127 --> 13:30.150
[SPEAKER_00]: Don't let AI dilute the demand of development of you and I.

13:30.550 --> 13:31.651
[SPEAKER_00]: Now read that carefully.

13:33.052 --> 13:35.374
[SPEAKER_00]: Don't let AI dilute you and I.

13:36.194 --> 13:36.414
[SPEAKER_00]: You.

13:37.630 --> 13:38.151
[SPEAKER_00]: and I.

13:38.451 --> 13:40.292
[SPEAKER_00]: That's not a stranger leaving a junior comment.

13:40.673 --> 13:44.636
[SPEAKER_00]: That's someone who already knows me, who already knows what JT visuals is about.

13:45.056 --> 13:49.480
[SPEAKER_00]: Telling me to keep going, that kind of comment doesn't show up by accident.

13:50.201 --> 13:52.242
[SPEAKER_00]: Local presence built that.

13:53.145 --> 13:58.412
[SPEAKER_00]: Years of showing up at events, helping people, being in the room, built that.

13:58.833 --> 14:04.120
[SPEAKER_00]: And when the AI wave shows up, that's the kind of audience that doesn't get diluted.

14:04.440 --> 14:07.264
[SPEAKER_00]: Because they don't see a content account, they see me.

14:08.603 --> 14:12.728
[SPEAKER_00]: So if you're small and you're trying to compete with AI, here's the order.

14:13.429 --> 14:16.553
[SPEAKER_00]: Go local first, build real relationships.

14:17.214 --> 14:20.698
[SPEAKER_00]: Then when you go online, the trust is already paid for.

14:21.138 --> 14:26.445
[SPEAKER_00]: And even another option, nobody really talks about, you don't even have to post to build your authority online.

14:26.645 --> 14:31.708
[SPEAKER_00]: You could be the one that asks questions, always encourages, always hits like, become their number one fan.

14:31.948 --> 14:36.491
[SPEAKER_00]: They will eventually be so curious and go back to your profile and then see what you're all about.

14:36.811 --> 14:41.394
[SPEAKER_00]: Then when you make videos, they'll be like, oh yeah, this guy, he always supports me.

14:41.454 --> 14:42.795
[SPEAKER_00]: Let me go and support him.

14:43.055 --> 14:44.496
[SPEAKER_00]: Comments can go a long way.

14:44.796 --> 14:45.677
[SPEAKER_00]: So let's zoom out.

14:45.817 --> 14:46.978
[SPEAKER_00]: There's four ideas.

14:47.418 --> 14:49.639
[SPEAKER_00]: One, there's proof, not proof.

14:50.620 --> 14:53.522
[SPEAKER_00]: real stories, real receipts, never hypotheticals.

14:54.003 --> 14:57.845
[SPEAKER_00]: Two, use AI to capture, not create.

14:58.746 --> 15:00.988
[SPEAKER_00]: AI is your producer, not your performer.

15:01.828 --> 15:05.011
[SPEAKER_00]: Three, do what only you can do.

15:05.651 --> 15:10.134
[SPEAKER_00]: Find the intersection of what you enjoy and what your audience signals back.

15:10.855 --> 15:13.176
[SPEAKER_00]: AI can't tell you what that is.

15:14.142 --> 15:14.402
[SPEAKER_00]: 4.

15:14.883 --> 15:17.185
[SPEAKER_00]: Local Presence transfers online.

15:17.945 --> 15:21.869
[SPEAKER_00]: Be in a physical room before you ask people to be in the chat.

15:22.349 --> 15:25.612
[SPEAKER_00]: Underneath all four of these is the same idea.

15:26.272 --> 15:28.094
[SPEAKER_00]: It's not AI versus humans.

15:29.235 --> 15:32.097
[SPEAKER_00]: It's humans using AI the right way.

15:32.477 --> 15:34.980
[SPEAKER_00]: This is like saying it's humans versus knives.

15:35.945 --> 15:36.745
[SPEAKER_00]: It's a tool.

15:37.486 --> 15:38.866
[SPEAKER_00]: Who uses the tool?

15:39.626 --> 15:49.830
[SPEAKER_00]: You could use the tool the right way to make some great fantastic slice bread, cut the cheese or the steak, or you can use a knife to do something that's gonna get you arrested.

15:50.170 --> 15:51.750
[SPEAKER_00]: That's the same thing with AI.

15:52.390 --> 15:53.631
[SPEAKER_00]: There's a right way to use it.

15:54.515 --> 15:56.577
[SPEAKER_00]: and there's a generic wrong way to use it.

15:56.937 --> 16:03.544
[SPEAKER_00]: That's the same principle as AI, but it actually goes way more in depth than just that simple analogy.

16:04.064 --> 16:06.306
[SPEAKER_00]: It starts to become very complex.

16:06.787 --> 16:16.416
[SPEAKER_00]: This isn't just about signing up for chat to PT and having it write emails for you or switching to Claude because it does a little better with emails.

16:16.836 --> 16:20.238
[SPEAKER_00]: This is about saving time without compromising your brand.

16:20.778 --> 16:27.202
[SPEAKER_00]: The brands that survive what's coming aren't going to be the ones who outproduce the AI.

16:27.342 --> 16:32.445
[SPEAKER_00]: They're going to be the ones whose voice was so unmistakably theirs that no AI can take it.

16:32.986 --> 16:36.448
[SPEAKER_00]: One real story at a time, one real customer at a time.

16:36.928 --> 16:40.610
[SPEAKER_00]: One real comment from somebody like Phil at a time.

16:41.070 --> 16:43.292
[SPEAKER_00]: If you're a business owner trying to figure out

16:43.732 --> 16:46.837
[SPEAKER_00]: How to use AI without sounding like a robot?

16:46.977 --> 16:49.340
[SPEAKER_00]: That's most of what this channel is about.

16:49.861 --> 16:52.124
[SPEAKER_00]: Subscribe so you don't miss the next one.

16:52.204 --> 16:55.089
[SPEAKER_00]: And if you've already figured something out, I work for you, drop it in the comments.

16:55.109 --> 16:56.831
[SPEAKER_00]: I would love to know the best ones.

16:57.131 --> 16:58.433
[SPEAKER_00]: Make it to the next video.

16:58.894 --> 17:00.857
[SPEAKER_00]: Maybe yours becomes the screenshot.

17:01.338 --> 17:02.920
[SPEAKER_00]: So thank you for your time.

17:03.481 --> 17:05.423
[SPEAKER_00]: I really truly appreciate you.

17:06.044 --> 17:07.486
[SPEAKER_00]: Keep on, keep it on.