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Most business owners using AI are completely stuck at Level 1, and they don't even realize there are 3 more levels of leverage available to them.
In this episode, we're breaking down the fundamental mindset shift required to stop using AI like a simple tool and start building it into automated, integrated departments that actually run your business. From basic chatting to automated project managers, this episode will completely reframe how you look at AI.
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It's spelled JT VSUALS but pronounced JT Visuals because there's more than meets the "i"
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[SPEAKER_01]: Most people using AI in their business are stuck at level 1, and they don't even know there are four levels, at least that I've discovered.
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[SPEAKER_01]: And I'm going to walk you through all four, including the one I'm still trying to figure out, so if you know how to do this, let me know.
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[SPEAKER_01]: The way you perceive AI is the ceiling on what it'll ever do for you.
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[SPEAKER_01]: I run a video production company and we build content systems for business owners and over the last years I've built four different AI departments inside our company and each one running real work every day.
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[SPEAKER_01]: Some have names and some don't and the ones without the names are the ones doing the most.
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[SPEAKER_01]: So, by level three, you'll see exactly what I mean.
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[SPEAKER_01]: And by level four, I'll show you the one thing I haven't cracked yet, and I could use your help.
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[SPEAKER_01]: Yo, what's up everybody?
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[SPEAKER_01]: Welcome back to another episode of the more than meets the iPodcast where we talk about what's behind a person, a practice, or a product, especially when it comes to marketing.
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[SPEAKER_01]: I'm Jared Taylor and I've got my coffee and I want to welcome you to JT Visuals.
01:12.648 --> 01:21.031
[SPEAKER_01]: We spell it without the eye now because we misspelled it on the LLC application, but actually because there's more than meets the eye.
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[SPEAKER_01]: And today we're talking about the practice of AI and specifically a mindset behind AI and how you look at it.
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[SPEAKER_01]: So these are the levels of perception that changed everything for me and how I look at AI.
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[SPEAKER_01]: Level one.
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[SPEAKER_01]: is where almost everyone lives.
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[SPEAKER_01]: You open chat GPT, you type something in, it gives you back text.
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[SPEAKER_01]: You copy that text into an email or a website or a caption and the question you're asking without realizing it is, what can I do with this thing?
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[SPEAKER_01]: It's a tool.
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[SPEAKER_01]: You're the craftsman.
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[SPEAKER_01]: You're using it like a hammer, and there's nothing wrong with level one.
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[SPEAKER_01]: That's where everybody starts, but it caps out fast, because a hammer doesn't run your business.
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[SPEAKER_01]: You do.
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[SPEAKER_01]: So level two is where most advanced users play toe.
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[SPEAKER_01]: The shift is from what to who?
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[SPEAKER_01]: You stop asking, what can AI do?
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[SPEAKER_01]: And you start asking, if this were a person, what would they do?
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[SPEAKER_01]: That's when you start building employees, a social media manager, an ads manager, a writer, a research assistant.
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[SPEAKER_01]: You give them a role like you would on an org chart.
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[SPEAKER_01]: you train them, you hand them tasks.
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[SPEAKER_01]: And then there's a sub-level of level two, which I call just level 2.5.
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[SPEAKER_01]: And that's when you stop just chatting with them and actually move them into an org chart.
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[SPEAKER_01]: They have a job, they have inputs, and they have outputs.
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[SPEAKER_01]: And if the work can be done on a computer,
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[SPEAKER_01]: you can train AI to do it.
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[SPEAKER_01]: And that's where most people stop.
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[SPEAKER_01]: But that's not where the leverage is.
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[SPEAKER_01]: Hey, sorry to interrupt, but Joe, you got something on your chest.
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[SPEAKER_02]: When I failed my first eight business, I chalked it up to a couple of things.
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[SPEAKER_02]: Number one, I was very proud and I didn't learn how to build a business, but the second thing I realized is I didn't go to school for this.
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[SPEAKER_01]: And it's fun to try to figure things out and explore,
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[SPEAKER_01]: What are all the other successful business owners doing?
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[SPEAKER_02]: We've provided something for you if you feel the same exact way.
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[SPEAKER_02]: We've provided school SKWOL entrepreneur experience where you can actually have a free content and a community of people that are also in there that are entrepreneurs that love to give feedback and ask for feedback.
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[SPEAKER_02]: If you don't feel like you have the resources enough to help you become successful, join our school.
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[SPEAKER_02]: It starts for free.
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[SPEAKER_01]: So what do you waiting for?
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[SPEAKER_01]: Go to jtvisuals.com slash school that's jtvisuals without the eye and that's school with a kick.
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[SPEAKER_02]: Now back to the show.
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[SPEAKER_01]: Level 3 is where everything starts to change.
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[SPEAKER_01]: You stop thinking in people and you start thinking in departments.
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[SPEAKER_01]: Because if you keep hiring who's, you'd need a hundred of them just to do everything you want.
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[SPEAKER_01]: And then end up finding out that it costs more than if you just hired the right people in the first place.
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[SPEAKER_01]: So instead, you keep your core few.
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[SPEAKER_01]: And then you go per project, not per person, per project.
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[SPEAKER_01]: So, for example, inside Cloud, I have one project called MCP Developer.
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[SPEAKER_01]: That's all it does.
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[SPEAKER_01]: It builds custom MCP servers using CloudFlare Workers.
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[SPEAKER_01]: And if you don't know what that is, that's okay.
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[SPEAKER_01]: Just know it's a thing.
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[SPEAKER_01]: I use that to connect platforms that don't talk to each other.
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[SPEAKER_01]: It doesn't have a name.
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[SPEAKER_01]: It doesn't need one, because no one outside this room really ever sees it.
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[SPEAKER_01]: And I have another one, the social media comment assistant.
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[SPEAKER_01]: It uses Google Chrome to read my metric tool in box, which is full of all of my social media platforms.
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[SPEAKER_01]: and it learns my voice and it drafts comment replies for me to review.
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[SPEAKER_01]: As it learns, the SOPs live right inside the project and eventually that SOP becomes a skill.
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[SPEAKER_01]: And that skill can be moved into another project entirely.
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[SPEAKER_01]: This is the unlock.
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[SPEAKER_01]: You're not hiring people anymore.
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[SPEAKER_01]: It's not AI employees at this point.
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[SPEAKER_01]: You're building wings.
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[SPEAKER_01]: and each wing has a job, and each project has a job.
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[SPEAKER_01]: And you stop confusing yourself, trying to remember who's in charge of what?
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[SPEAKER_01]: Sammy does what?
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[SPEAKER_01]: Jovi does what?
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[SPEAKER_01]: I don't remember who to hand this to, cause you don't actually see them in person, in an office, you don't see them in the day to day.
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[SPEAKER_01]: So it can get very confusing on what the roles are.
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[SPEAKER_01]: It's just called what it is.
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[SPEAKER_01]: Now level 3.5 is the one that blurs those lines.
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[SPEAKER_01]: So I have a project called Team Assistant.
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[SPEAKER_01]: In this one, I actually gave a name.
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[SPEAKER_01]: I call it AL.
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[SPEAKER_01]: There's a story behind it, but the reason AL has a name is because our project management software requires a user to assign things to.
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[SPEAKER_01]: So AL got an email address, AL got added to the team, and now AL gets tasks.
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[SPEAKER_01]: So every 15 minutes,
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[SPEAKER_01]: And if there's something new, it grabs the task and runs it.
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[SPEAKER_01]: And the second it starts running, it writes a lock file.
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[SPEAKER_01]: Because if it didn't lock itself, then the next 15-minute window would kick off a brand new run on top of the current one and just destroy everything.
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[SPEAKER_01]: You'd have two of owls doing the same task.
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[SPEAKER_01]: Things would break, so it locks.
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[SPEAKER_01]: awaits for the next signal.
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[SPEAKER_01]: And here's what Al actually does.
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[SPEAKER_01]: When we move a podcast project into a phase called prep session, Al now gets assigned and Al opens the checklist.
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[SPEAKER_01]: So step one is something like verify the client is scheduled in Gohigh level, or CRM system for calendars and bookings.
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[SPEAKER_01]: Al uses the Gohigh level connector to cloud,
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[SPEAKER_01]: and checks the calendar on go high level.
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[SPEAKER_01]: Confirms its real and confirmed the booking, and it's not a pending one, it's one that's confirmed.
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[SPEAKER_01]: It verifies that it is a real confirmed booking, not a pending one, and it'll check the box inside our project management software.
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[SPEAKER_01]: ask the client for their guest info.
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[SPEAKER_01]: So then this one needs a human touch.
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[SPEAKER_01]: So Al doesn't text the client directly, but Al writes the message, texts it to our admin assistant, and then she can edit and send it and text back when it's done.
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[SPEAKER_01]: And then Al checks the box.
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[SPEAKER_01]: Step three, if there's a guest, then it knows to send the guest form.
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[SPEAKER_01]: So Al sends it,
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[SPEAKER_01]: and outweights, and if the form doesn't come back, then Allison's a follow-up from our Go High Level email two days later.
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[SPEAKER_01]: And when the form comes in, then outlocks the guest info into the project.
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[SPEAKER_01]: And when the whole checklist is done, then out can move the project from prep session phase into a prep shoot phase.
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[SPEAKER_01]: And now our director of broadcast gets notified.
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[SPEAKER_01]: And that's where Ale hands the baton back to the human.
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[SPEAKER_01]: So level 3.5 isn't about replacing humans.
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[SPEAKER_01]: It's about finding the boring, repeatable parts and letting AI carry those.
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[SPEAKER_01]: So the humans on your team can do the part that actually matters.
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[SPEAKER_01]: The personal touch side of things, the creative call, the client relationships.
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[SPEAKER_01]: That's the goal.
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[SPEAKER_01]: Are you ready for level 4 though?
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[SPEAKER_01]: Level 4.
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[SPEAKER_01]: is the next ceiling.
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[SPEAKER_01]: It's getting all these projects and departments to talk to each other.
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[SPEAKER_01]: Right now, my projects can talk through a middle area, like our project management software, or it can talk through go high level.
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[SPEAKER_01]: But what if they didn't need one?
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[SPEAKER_01]: What if they just had a folder?
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[SPEAKER_01]: Literally like a shared folder on the computer where one project drops a note and every other project knows to check that folder for updates.
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[SPEAKER_01]: And that's the beauty of CloudCowork because CloudCowork writes real files to my actual computer.
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[SPEAKER_01]: So I could have a single folder that every project on my machine subscribes to and the team assistant project slash department
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[SPEAKER_01]: and then the MCP developer one reads it.
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[SPEAKER_01]: And social media comment assistant reads it.
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[SPEAKER_01]: And so there's no middle platform required.
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[SPEAKER_01]: I'm building towards this.
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[SPEAKER_01]: And it's not my top priority right now.
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[SPEAKER_01]: So if you've already cracked this, tell me in the comments, does it work?
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[SPEAKER_01]: Tell me how it went.
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[SPEAKER_01]: I'd actually love to know and how long does it take to set up.
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[SPEAKER_01]: But there's one more thing I want.
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[SPEAKER_01]: And this can get very confusing.
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[SPEAKER_01]: So I gotta say this right.
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[SPEAKER_01]: I want to talk to my cowork projects from my phone.
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[SPEAKER_01]: So right now there's a feature called Dispatch, but Dispatch talks to all of cowork.
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[SPEAKER_01]: It doesn't know which project to route to.
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[SPEAKER_01]: So what I want is the ability to link a chat thread to a specific cowork project.
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[SPEAKER_01]: So when I'm on the go, I can fire off a message and it lands inside the right project on my desktop.
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[SPEAKER_01]: and it's secure and not exposed to the public internet.
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[SPEAKER_01]: Cloud, if you're listening, that would be a good feature.
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[SPEAKER_01]: So here's the recap.
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[SPEAKER_01]: Level one is what can I do with AI?
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[SPEAKER_01]: And level two is who can AI become?
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[SPEAKER_01]: And level three, what is the department?
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[SPEAKER_01]: And that's with 3.5 being like, ow, when the project needs a name to plug into your stack,
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[SPEAKER_01]: level 4 though is like getting all of these projects and departments talking to each other without a middle man.
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[SPEAKER_01]: So if you're at level 1 right now, that's fine.
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[SPEAKER_01]: That's where everybody starts.
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[SPEAKER_01]: But I want to know what level are you at?
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[SPEAKER_01]: and what's actually helped your perception of AI shift.
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[SPEAKER_01]: So you can get more out of it, save time, save money, and actually scale without replacing the humans who make your business worth working with.
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[SPEAKER_01]: So drop it in the comments.
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[SPEAKER_01]: And if this reframed how you're thinking about AI in your business, then please subscribe because this is the kind of system stuff we're going to keep breaking down here on this channel.
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[SPEAKER_01]: So lift your head up, don't quit, and keep on keeping on.




