How To Market A Business Nobody Taught You To Run

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[SPEAKER_01]: What if you just bought a business and nobody taught you how to market it?

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[SPEAKER_01]: I want to understand what I don't understand.

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[SPEAKER_01]: I want to do as much as we can on the front end to get things rolling.

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[SPEAKER_00]: David Lash worked at Family Union Insurance for six years.

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[SPEAKER_00]: Then he bought it and hired his wife and gave her the title marketing director.

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[SPEAKER_02]: So the goal, which sounds outrageous to me right now, but the goal is to post on all these platforms daily.

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[SPEAKER_00]: So they showed up with a list.

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[SPEAKER_00]: Real questions.

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[SPEAKER_00]: The kind most business owners are too embarrassed to ask out loud.

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[SPEAKER_02]: So when does it get to be almost spammy?

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[SPEAKER_02]: We're not selling molly pops.

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[SPEAKER_02]: We're selling insurance.

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[SPEAKER_01]: Do we just post everything on our personal hurt personal my personal or do we switch it up?

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[SPEAKER_00]: So we built the plan live and somewhere in here Kim asked how much posting is too much.

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[SPEAKER_00]: And let me tell you she did not like my answer.

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[SPEAKER_00]: Yo, what's up, everybody?

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[SPEAKER_00]: Welcome back to another episode of the more of the meets the iPodcast where we talk about what's behind a person of practice or a product, especially when it comes to marketing.

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[SPEAKER_00]: I'm Jared Taylor, and I've got my coffee, and I want to welcome you to JT Visuals.

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[SPEAKER_00]: We spell it without the eye because there's more of the meets the eye.

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[SPEAKER_00]: And we're going to look at more of the meets the eye behind people today.

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[SPEAKER_00]: We got some very special people.

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[SPEAKER_00]: VIPs, I'm here with David and Kim Lattish with family union insurance.

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[SPEAKER_00]: They focus on property and casualty.

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[SPEAKER_00]: What's David describes as anything you can touch or kick or throw.

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[SPEAKER_00]: In the best part is they're a brokerage, so they're comparing over 40 carriers instead of just selling one.

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[SPEAKER_00]: They closed on the agency recently.

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[SPEAKER_00]: Two kids, a camper, a dog, and a marketing department of one, hence why they're here.

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[SPEAKER_00]: Kim, what would make this hour a win for you?

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[SPEAKER_02]: A win for us after this conversation would probably be an action plan of sorts, maybe a one, two, three, and a big picture understanding of our next steps and what will produce results.

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[SPEAKER_02]: So kind of leading into your second question there of how will we know, how will we know we've arrived or seated?

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[SPEAKER_02]: Yeah.

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[SPEAKER_01]: But right now we get like two or three.

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[SPEAKER_01]: casual leads a month from our website and from really so it's not much.

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[SPEAKER_02]: But it's not bad for as little as we've been doing.

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[SPEAKER_00]: But I looked at your website and I was like, you probably need help with.

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[SPEAKER_02]: We need help every time.

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[SPEAKER_00]: Discovery on this.

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[SPEAKER_02]: We need help with everything.

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[SPEAKER_02]: So I'm taking the three leads a month as a win.

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[SPEAKER_02]: Yeah, that's a big one.

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[SPEAKER_02]: That's based on what we have going right now.

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[SPEAKER_02]: Maybe.

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[SPEAKER_00]: So that's probably Google Business Profile.

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[SPEAKER_02]: Yes, absolutely.

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[SPEAKER_01]: I think most of it's pretty good.

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[SPEAKER_01]: If we've done well in one area, it's having

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[SPEAKER_01]: activity on Google my business and asking for use and responding to the reviews and then posting some content, but I know we can do a lot better.

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[SPEAKER_02]: All right, so you were saying, so ultimately this would increase our visibility, increase our credibility and lead to more clients that are have been online engaged.

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[SPEAKER_02]: Happy to be with us.

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[SPEAKER_00]: Okay, so visibility is kind of

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[SPEAKER_00]: If they forget about you, good luck.

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[SPEAKER_00]: That's the part of marketing that works and that one's so easy to fix.

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[SPEAKER_00]: It's a simple thing, it's just post every day.

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[SPEAKER_02]: Okay.

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[SPEAKER_00]: And post as much as humanly possible every day.

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[SPEAKER_00]: How many times should I post today?

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[SPEAKER_02]: As much as humanly possible as what Jared said to do.

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[SPEAKER_02]: Yes.

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[SPEAKER_02]: I have a question about that.

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[SPEAKER_02]: Okay.

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[SPEAKER_02]: Okay.

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[SPEAKER_02]: So when does it get to be almost spammy?

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[SPEAKER_02]: And then therefore hurting our credibility and annoying people?

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[SPEAKER_02]: Because I'll say we're not selling lollipops.

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[SPEAKER_02]: We're selling insurance and insurance.

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[SPEAKER_02]: is kind of inherently stressful to people.

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[SPEAKER_02]: And so I personally would love to see us be able to make insurance.

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[SPEAKER_02]: It's like a light-hearted, happy, educational experience with our content, you know, funny.

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[SPEAKER_02]: So I don't know how to fathom posting every day with the type of business that we are.

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[SPEAKER_00]: Yeah, so I mean, two things.

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[SPEAKER_00]: The first thing is every time you post, it reaches like 90% new people when it's a video.

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[SPEAKER_00]: So you want to reach all those new people, and the person seeing this isn't always seeing this and nothing's chronological anymore on algorithms So it's not like you post three times in one day and someone's like, oh, I saw you.

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[SPEAKER_00]: I'm going to unfollow because you posted too much Okay, so that doesn't happen anymore where it can still feel spammy is if you're always asking And never giving value.

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[SPEAKER_00]: Okay, who would get like bored of Helping people

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[SPEAKER_00]: And it makes a difference in their life every time you post, like, who would unfollow that.

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[SPEAKER_00]: So it could either be a sign that if someone did unfollow that they're just never gonna buy from you anyway.

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[SPEAKER_00]: Or they're not your ideal customer.

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[SPEAKER_02]: That's right.

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[SPEAKER_02]: So am I hearing that you say posting daily is a good thing to do?

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[SPEAKER_02]: At minimal.

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[SPEAKER_02]: At minimal.

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[SPEAKER_02]: At minimal.

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[SPEAKER_02]: At minimal.

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[SPEAKER_01]: Now we're talking about, I'm in the need of great data Instagram or we're talking about Goop like post where and is it on our personal or is it on our question?

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[SPEAKER_01]: Okay, I like this.

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[SPEAKER_02]: This is getting into the main things.

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[SPEAKER_02]: This can I ask that question?

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[SPEAKER_01]: Remember, we're, we're trying to figure this out.

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[SPEAKER_01]: We want it from someone who knows not just again.

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[SPEAKER_01]: And it's not just me or AI.

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[SPEAKER_00]: Like, yeah, and let me build like.

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[SPEAKER_00]: I feel like I need to build my credibility, is that it's not coming from just me.

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[SPEAKER_00]: These are from the books of like Alex Hermosie, if you know him, do not hit like $100 million in 24 hours from selling a book.

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[SPEAKER_00]: Cost a lot, he's a good business person to follow, like if you look up his stuff, dude, you will grow in ads and business.

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[SPEAKER_00]: And then there's someone like Gary Vee, Alex who I Gary Vee and

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[SPEAKER_00]: Yeah, so you already kind of know Gary B.

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[SPEAKER_00]: But Alex, who Alex Kermosie for most, and then probably her like Grant Cardone and all these other guys.

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[SPEAKER_00]: Um, there's, and then there's people that are knee specific, like sure there's think media on YouTube.

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[SPEAKER_01]: There's a ton of PNC which is insurance property and casualty specific, but I just avoid them.

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[SPEAKER_01]: I have no interest in engaging and other ideas until I have.

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[SPEAKER_00]: a little bit of framework in which I can filter things through and through.

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[SPEAKER_01]: Oh, so I haven't.

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[SPEAKER_01]: Okay.

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[SPEAKER_01]: And because this is like, well, they're doing this through the end that I need to do this.

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[SPEAKER_01]: I need that I don't want to play that game until I have foundational framework of what might actually be best for us and before I start just chasing rabbits.

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[SPEAKER_00]: I think that's wise because some of these people, like even the ones I listed, they're at a way different area in their business and they've already built that credibility.

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[SPEAKER_00]: So now they're like, they can change up how they put out their content because they already have the following, the following and the buy in more or less, we have to prove ourselves a lot more, unfortunately, because it's skeptical media out there.

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[SPEAKER_00]: Sure.

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[SPEAKER_02]: So I want to re-ask the question then we are interested in understanding maybe.

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[SPEAKER_02]: big picture what platforms do we really need to be on, how you've already kind of answered, how often do we need to be posting.

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[SPEAKER_02]: For me personally, to try and work smart, you know, can we link certain accounts to where I post on one, they post on another, and that

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[SPEAKER_02]: is that helpful?

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[SPEAKER_02]: Is that not helpful if we have the same followers on each platform type thing?

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[SPEAKER_02]: It's kind of some of those questions, so we can get a strategy for what types the next question is what types of content?

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[SPEAKER_01]: Yeah, and again, are we posting on our personal or are we post trying to post it on the business to be just staggered?

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[SPEAKER_01]: We already have influence.

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[SPEAKER_01]: Is it on your personal?

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[SPEAKER_02]: Yeah, I would say, we get the most views, so we've kind of been just trying to get more active on socials, we're we want to avoid it.

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[SPEAKER_01]: We want to avoid it.

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[SPEAKER_01]: We have never been.

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[SPEAKER_01]: Yes, you are.

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[SPEAKER_01]: I am, but once or twice a year, I'll share something that the boys and I are doing.

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[SPEAKER_03]: Right.

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[SPEAKER_01]: Just we caught a fissure.

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[SPEAKER_01]: We did this fun thing out and about or we did this and then Kim does quite a few posts and updates and things and I just started doing more that we're just because we bought the business.

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[SPEAKER_02]: We know what this is something we have to do.

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[SPEAKER_01]: Gage more online.

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[SPEAKER_02]: It is something we would probably avoid if we didn't feel like we.

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[SPEAKER_01]: had to do it all right so we just want to be wise and I mean it's family and an insurance it's a family run business like our family oriented it's it were very family oriented so we just went camping this past weekend oh it's work from the camper a little bit have my little star length so I worked off Friday the kids played with friends and yeah

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[SPEAKER_00]: And what would happen on that camp trip if you're Starlink kind of destroyed?

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[SPEAKER_02]: We have to just back it in.

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[SPEAKER_02]: Take it on home.

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[SPEAKER_02]: I don't know.

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[SPEAKER_01]: I haven't worked on a backup plan.

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[SPEAKER_01]: I'm back up plan.

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[SPEAKER_01]: We just have fun.

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[SPEAKER_01]: No more work.

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[SPEAKER_01]: Hey.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: It's not a workshop anymore.

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[SPEAKER_01]: It's just a little play.

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[SPEAKER_00]: But if you're there for a business thing and something happened to the starlink, would there be a way to protect that ahead of time?

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[SPEAKER_00]: And sure.

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[SPEAKER_00]: Have another one.

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[SPEAKER_00]: Boom.

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[SPEAKER_00]: Have two stars.

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[SPEAKER_02]: Oh, there we go.

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[SPEAKER_00]: I mean, basically those are kind of the angles.

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[SPEAKER_00]: Super, super, super, super.

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[SPEAKER_00]: Like, I was going to say niche, but super specific.

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[SPEAKER_00]: Really.

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[SPEAKER_00]: Every specific problem you could ever solve for someone, put it in a story form.

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[SPEAKER_00]: In leverage like AI to do this.

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[SPEAKER_00]: But you feed the AI, so it's not like it's coming up with the idea.

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[SPEAKER_01]: It's our think content, but it's helping us.

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[SPEAKER_00]: Package it and distribute it because if you type AI and be like give me a content plan for the rest of the year Dared said to post every day.

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[SPEAKER_00]: It's gonna come up with something and you're gonna see it and just because you have results You're gonna freak out and be like, this is awesome.

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[SPEAKER_00]: Oh my gosh We're gonna win and then you try it and then you don't and you're like why didn't all this work?

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[SPEAKER_02]: Yeah

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[SPEAKER_00]: And it's because that's the next level of average.

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[SPEAKER_00]: It's the new generic, because everybody's doing that.

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[SPEAKER_00]: So the more time you spend training it for those things and make it your voice, then it's leveraged and it's using it as a tool.

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[SPEAKER_00]: Not as.

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[SPEAKER_01]: So do we just post everything on our,

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[SPEAKER_02]: personal her personal my personal or do we switch it up and like so you know 520 so all of a sudden starting point for you because the answer is yes yes all of yes so most everyday and yes all of it let me ask the question in a different way let me tell you what we're working with and then maybe you can help us understand kind of next steps to get going so where millennials we have Facebook we've got our Facebook accounts okay I created an Instagram account

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[SPEAKER_02]: So we have those two things.

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[SPEAKER_02]: We have a business profile on Facebook, both for David as an agent and now for the company.

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[SPEAKER_02]: We've inherited a business profile.

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[SPEAKER_02]: So we have two business pages and then our personal pages.

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[SPEAKER_02]: I don't mind getting rid of the agent one and just focusing on the business one.

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[SPEAKER_00]: What does that sit now for followers and engagement?

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[SPEAKER_02]: The personal is very few.

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[SPEAKER_02]: We haven't really worked that the one that's his agent.

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[SPEAKER_02]: Yes, the sorry.

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[SPEAKER_02]: Yeah, the agent one is very few.

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[SPEAKER_02]: The business one has quite a few.

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[SPEAKER_02]: And so I personally, if you're telling me I need to post every day, I'd like to simplify my how many pages am I trying to post on or build?

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[SPEAKER_02]: In the back of my mind, though, as we build our team and add agents, they're going to need to have their own Facebook or their Instagram accounts and stuff like that.

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[SPEAKER_02]: And so just for growth and bigger picture, maybe keeping the agent is helpful as a model for what other agents could do with us, however, I don't know.

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[SPEAKER_00]: Yeah, keep it.

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[SPEAKER_00]: It's free.

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[SPEAKER_00]: Just don't use it for now.

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[SPEAKER_02]: Okay.

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[SPEAKER_02]: And you don't think that hurts credibility if we have an inactive agent.

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[SPEAKER_02]: family union.

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[SPEAKER_01]: I don't put an article on there once in a while or if we really like one of the shorts we can post it later or something like that.

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[SPEAKER_01]: Like it doesn't have to be much.

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[SPEAKER_00]: Yeah, it could be the super easy.

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[SPEAKER_00]: Just everyone's sitting a while we throw something on there.

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[SPEAKER_00]: But that's easier to the person not running it.

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[SPEAKER_00]: Yeah, but I'm wondering.

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[SPEAKER_01]: Yeah, because now you're like, oh, now you're going to log in.

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[SPEAKER_02]: You've got to go to my business accounts.

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[SPEAKER_02]: We've got to go to

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[SPEAKER_01]: Well, we're combining, we're on the process of merging their Google my business.

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[SPEAKER_01]: So I had an agent profile.

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[SPEAKER_01]: Okay.

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[SPEAKER_01]: And the family union one.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: And I'm in the process with the Google.

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[SPEAKER_01]: There's a way to merge them.

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[SPEAKER_01]: And hopefully we can bring.

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[SPEAKER_01]: as many reviews over as possible.

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[SPEAKER_00]: So is that the same on Facebook?

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[SPEAKER_00]: Do you have reviews on your agenda?

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[SPEAKER_02]: We haven't pushed it, but it is possible to get reviews there.

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[SPEAKER_02]: We just haven't pushed it on our personal week.

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[SPEAKER_02]: We've asked everyone what?

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[SPEAKER_00]: So then there's no trade there.

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[SPEAKER_00]: So I would let your professional, I call it professional personal.

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[SPEAKER_00]: I would let that go.

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[SPEAKER_00]: Just fade.

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[SPEAKER_00]: Just, just, just, let us put less on it for now.

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[SPEAKER_02]: For now.

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[SPEAKER_02]: Yeah, but don't tell the way you write it.

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[SPEAKER_02]: Just leave it and then follow up on an strategy there.

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[SPEAKER_00]: Yeah.

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[SPEAKER_02]: OK.

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[SPEAKER_02]: So then that means we're, for the most part, working with a Facebook page.

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[SPEAKER_02]: I am curious with Instagram because I know Facebook Instagram integrate pretty well.

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[SPEAKER_02]: Is there benefit to trying to build an Instagram and then sharing

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[SPEAKER_00]: Yes, they can belong together a lot and they can cross post a lot and that's just helpful for increased visibility or yeah, does that start to get I just so you know your audiences and sounds like modurities on Facebook

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[SPEAKER_02]: for now, but we haven't really tried anything else or tried to build anything else.

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[SPEAKER_02]: That's just like I said, we haven't been very active.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: We don't have anything to say.

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[SPEAKER_01]: So we're in this problem.

13:57.615 --> 13:59.696
[SPEAKER_01]: We couldn't say this is worked in this hasn't work.

13:59.736 --> 14:00.517
[SPEAKER_01]: We're not there yet.

14:00.817 --> 14:01.317
[SPEAKER_01]: We'll know.

14:01.678 --> 14:01.938
[SPEAKER_01]: Okay.

14:02.238 --> 14:04.219
[SPEAKER_02]: Well, I can tell you, video shorts work.

14:04.479 --> 14:13.465
[SPEAKER_02]: Like we're getting over 400 hits on personal videos that I was like trying to get more active on personals just to one, understand the platform better.

14:16.401 --> 14:20.244
[SPEAKER_02]: And, too, just to, we don't want to be spamming people.

14:20.264 --> 14:25.667
[SPEAKER_02]: We want to be relational and present real people representing a real business also.

14:25.787 --> 14:29.169
[SPEAKER_02]: And so video shorts, though, are working pretty well.

14:29.389 --> 14:30.710
[SPEAKER_02]: And that's what I like to watch, too.

14:30.750 --> 14:33.672
[SPEAKER_02]: I'll just, through, not, maybe shorts is the wrong word.

14:33.692 --> 14:34.212
[SPEAKER_02]: It's a correct word.

14:34.232 --> 14:35.113
[SPEAKER_02]: Yeah, shorts is real, too.

14:35.373 --> 14:36.194
[SPEAKER_02]: Real, real, real.

14:36.274 --> 14:36.794
[SPEAKER_02]: So, reals.

14:39.426 --> 14:44.912
[SPEAKER_01]: But we've been thought about doing shorts on a YouTube, getting a YouTube and just doing shorts is huge.

14:45.353 --> 14:46.434
[SPEAKER_01]: Short educate.

14:46.494 --> 14:48.656
[SPEAKER_01]: I could get excited about that of just doing.

14:49.933 --> 15:05.238
[SPEAKER_01]: things throughout the week that it come across that I want people to know about and why this isn't just needs to be on a policy of what you should care about this and you should just very very short five second to thirty five second shorts.

15:05.298 --> 15:06.719
[SPEAKER_01]: I could get excited about doing that.

15:07.299 --> 15:10.300
[SPEAKER_00]: And doing that, did it kind of go fishing basically.

15:10.740 --> 15:12.401
[SPEAKER_00]: So you need to figure out like what do

15:19.443 --> 15:29.949
[SPEAKER_01]: So we're good at what we're going to do and then how we present ourselves and what we're just naturally falling to and then which platform or venue of getting that out that meshes with.

15:30.269 --> 15:31.610
[SPEAKER_00]: Yeah and then you double down.

15:32.191 --> 15:40.335
[SPEAKER_00]: So what you would do is you need like a scheduling platform that can distribute to multiple platforms to make it easier for you.

15:41.176 --> 15:42.277
[SPEAKER_00]: There's two of them I

15:45.668 --> 15:49.089
[SPEAKER_00]: So that one gives you all the metrics, it's like cool.

15:49.149 --> 15:56.032
[SPEAKER_00]: Yeah, it's like for metric, like metrics are cool, but they combined it, it's powerful.

15:56.192 --> 16:01.515
[SPEAKER_00]: It seems a little outdated, but it's because it's like, it's actually super powerful though, it's robust.

16:02.015 --> 16:09.838
[SPEAKER_00]: And then you probably heard of Go High Level as a CRM, but it's getting up there to being close to what

16:15.492 --> 16:16.852
[SPEAKER_00]: that could come with that cost.

16:17.092 --> 16:24.354
[SPEAKER_01]: We have a CRM and it's insurance specific because there's some critical data and interfacing that needs to happen.

16:24.594 --> 16:27.015
[SPEAKER_01]: And so we have one that's insurance specific.

16:27.295 --> 16:27.715
[SPEAKER_01]: I don't know.

16:28.475 --> 16:33.496
[SPEAKER_01]: Is that something I should ask them if they have the ability to help manage social media posts and stuff?

16:33.516 --> 16:33.936
[SPEAKER_00]: Maybe.

16:34.656 --> 16:38.957
[SPEAKER_00]: I know for a fact, metric rule will push all the things.

16:39.017 --> 16:42.238
[SPEAKER_01]: Would there be a reason to use go high level if I didn't already need?

16:43.101 --> 16:48.643
[SPEAKER_01]: Like would it do they have like an entry level thing just to help manage social media but not do any of my other contacts.

16:48.663 --> 16:50.024
[SPEAKER_00]: That's come through a reseller.

16:50.224 --> 16:50.484
[SPEAKER_00]: Okay.

16:50.764 --> 16:51.345
[SPEAKER_00]: I'm a reseller.

16:52.905 --> 16:57.347
[SPEAKER_00]: So, but usually at full price it's like 97 a month for the software.

16:57.647 --> 17:01.489
[SPEAKER_00]: But it does cover like your website and it covers your own contacts.

17:02.009 --> 17:02.750
[SPEAKER_00]: You can get it.

17:03.010 --> 17:10.213
[SPEAKER_00]: So it like follows all those regulations, bells and whistles and you can get it like HIPAA verified too, which means that probably you're

17:11.428 --> 17:13.372
[SPEAKER_00]: Insurance would qualify for it too.

17:13.693 --> 17:16.961
[SPEAKER_00]: The one you're using now could possibly be go high level actually

17:18.417 --> 17:23.279
[SPEAKER_00]: It's called an shirt mine and out at almost a piggyback off of it and do things.

17:23.519 --> 17:24.679
[SPEAKER_00]: That's what I think everyone does.

17:24.899 --> 17:26.060
[SPEAKER_00]: OK, that's probably.

17:26.780 --> 17:27.340
[SPEAKER_00]: So I don't know.

17:27.861 --> 17:30.662
[SPEAKER_02]: So we can just follow up and see if they have integration.

17:30.762 --> 17:35.964
[SPEAKER_02]: So for these purposes, it would just be an integration for social media posting.

17:36.464 --> 17:37.344
[SPEAKER_02]: Is that what I'm under?

17:37.644 --> 17:37.844
[SPEAKER_02]: Yes.

17:37.964 --> 17:38.224
[SPEAKER_02]: Yes.

17:38.244 --> 17:44.427
[SPEAKER_00]: Because you need to distribute to as many places as possible to figure out where your

17:45.247 --> 17:51.352
[SPEAKER_00]: But clients are, because we have to define traction too, because we could get traction for video, but now for results.

17:51.692 --> 17:51.872
[SPEAKER_03]: Yeah.

17:52.292 --> 17:54.494
[SPEAKER_00]: So you can hit, you can get a million views on TikTok.

17:55.254 --> 17:56.936
[SPEAKER_00]: But then what did that bring in the business?

17:56.956 --> 17:57.216
[SPEAKER_00]: Right.

17:57.256 --> 17:57.796
[SPEAKER_00]: Probably nothing.

17:58.317 --> 18:00.098
[SPEAKER_00]: And there's a lot of reasons behind that, sure.

18:00.758 --> 18:03.300
[SPEAKER_00]: But that's just a scenario.

18:03.320 --> 18:07.643
[SPEAKER_00]: So I think actually LinkedIn could be a missing piece as well.

18:08.004 --> 18:10.165
[SPEAKER_01]: I've heard, like to profile.

18:10.245 --> 18:11.026
[SPEAKER_01]: Okay.

18:11.506 --> 18:13.868
[SPEAKER_00]: I just recently updated it so it has the

18:15.565 --> 18:20.083
[SPEAKER_01]: of Facebook site and it has our website on it, but I,

18:20.832 --> 18:23.774
[SPEAKER_01]: wouldn't say that other than having a I know what to do with it.

18:23.954 --> 18:24.174
[SPEAKER_01]: Okay.

18:24.695 --> 18:24.855
[SPEAKER_01]: Yeah.

18:25.075 --> 18:28.657
[SPEAKER_01]: Other than it's there, I wouldn't tell you that I do anything on.

18:28.717 --> 18:28.938
[SPEAKER_00]: Okay.

18:29.538 --> 18:29.818
[SPEAKER_00]: Or with it.

18:29.838 --> 18:29.998
[SPEAKER_00]: Right.

18:30.298 --> 18:34.021
[SPEAKER_00]: Well, since your target audience is mostly business owners, that would.

18:34.281 --> 18:37.083
[SPEAKER_02]: In homeowner, so I feel like.

18:37.103 --> 18:37.924
[SPEAKER_02]: But they're both.

18:38.104 --> 18:41.666
[SPEAKER_01]: At least on LinkedIn, just go for business owners or cater to different things.

18:42.066 --> 18:42.587
[SPEAKER_01]: Yeah.

18:42.707 --> 18:43.487
[SPEAKER_00]: And that's the thing.

18:43.807 --> 18:45.349
[SPEAKER_00]: But you can figure that out later.

18:46.160 --> 18:58.576
[SPEAKER_00]: and you start figuring out the how to package it differently because you can have the core same piece of content and then you just change the beginning and the end and how you wrote the text.

18:59.752 --> 19:05.856
[SPEAKER_00]: because you're speaking to business owners, and this one you're speaking to homeowners, but both need third-car cover to whatever it is.

19:06.756 --> 19:25.388
[SPEAKER_02]: So can I ask some questions on how to post, maybe say we come up with one video short educational video short and with the platform you recommended, post that to all of our different outlets at the same time or is that,

19:26.264 --> 19:29.245
[SPEAKER_02]: Is that the goal of something like that to make it post quicker?

19:29.665 --> 19:31.505
[SPEAKER_00]: It's like the last in measure, basically.

19:31.685 --> 19:33.086
[SPEAKER_00]: Have you heard Ready Fire Aim?

19:33.166 --> 19:33.966
[SPEAKER_00]: Have you ever heard of that?

19:34.386 --> 19:35.066
[SPEAKER_00]: Mm-hmm.

19:35.346 --> 19:36.807
[SPEAKER_00]: Yeah, that's basically social media.

19:39.107 --> 19:39.347
[SPEAKER_00]: Wow.

19:39.527 --> 19:41.168
[SPEAKER_00]: Okay.

19:41.248 --> 19:42.688
[SPEAKER_02]: Okay, Ready Fire Aim.

19:43.168 --> 19:45.029
[SPEAKER_00]: Ready, get all the platforms and decide to do it.

19:45.349 --> 19:45.589
[SPEAKER_00]: Fire.

19:45.629 --> 19:46.049
[SPEAKER_00]: Fire.

19:46.109 --> 19:47.089
[SPEAKER_00]: Go, go, go, go.

19:47.149 --> 19:48.349
[SPEAKER_00]: Post posts don't overthink it.

19:48.369 --> 19:48.829
[SPEAKER_00]: Just go.

19:49.009 --> 19:49.290
[SPEAKER_03]: Okay.

19:49.410 --> 19:50.610
[SPEAKER_00]: And then Aim is like,

19:51.310 --> 20:11.750
[SPEAKER_00]: looking at all the feedback interest and you got the algorithm feedback what's working and what's not but then you have the like in person you have the abstract stuff like people at church or like people in networking events will go hey I saw your video and you won't have any idea that they actually saw it because they don't hit like or comment but it's still like interest brings up and then there's other feedback like

20:12.250 --> 20:15.293
[SPEAKER_00]: Oh, that really meant something to me when you said that.

20:15.834 --> 20:17.595
[SPEAKER_00]: And then you go, oh, what did I talk about?

20:17.856 --> 20:18.176
[SPEAKER_02]: Okay.

20:18.256 --> 20:19.658
[SPEAKER_00]: And then you make a winner's list.

20:19.878 --> 20:21.439
[SPEAKER_02]: Winner's list, winner's list.

20:21.479 --> 20:25.764
[SPEAKER_00]: And that winner's list is what you should double down on, because you're just discovering.

20:26.124 --> 20:26.524
[SPEAKER_02]: Next time.

20:26.744 --> 20:27.966
[SPEAKER_02]: That's what we aim at next time.

20:28.186 --> 20:28.346
[SPEAKER_00]: Yep.

20:28.646 --> 20:29.207
[SPEAKER_00]: Winners list.

20:29.307 --> 20:29.447
[SPEAKER_00]: Yep.

20:29.667 --> 20:30.969
[SPEAKER_00]: So that's ready firing, basically.

20:30.989 --> 20:32.290
[SPEAKER_02]: I like it.

20:32.730 --> 20:33.171
[SPEAKER_02]: Thanks for that.

20:33.591 --> 20:34.953
[SPEAKER_00]: Uh, but to answer your...

20:36.043 --> 20:46.026
[SPEAKER_00]: question a little more direct is just go to LinkedIn, post on your Facebook page, copy what you're going to post on Facebook page into LinkedIn.

20:47.067 --> 20:50.828
[SPEAKER_00]: Maybe just change a little bit of it for business or specifically.

20:50.848 --> 20:59.550
[SPEAKER_00]: Yeah, like maybe the beginning it just says, instead of homeowners, it says business owners, then the last thing is like just really figuring out what is results

21:04.650 --> 21:05.470
[SPEAKER_01]: we have to define that.

21:05.490 --> 21:05.690
[SPEAKER_00]: Yeah.

21:05.910 --> 21:06.110
[SPEAKER_00]: Yeah.

21:06.851 --> 21:07.851
[SPEAKER_00]: What would you say right now?

21:09.211 --> 21:09.751
[SPEAKER_01]: More quotes.

21:10.131 --> 21:17.073
[SPEAKER_01]: The qualified prospects that actually want to quote and so they're providing me the information so that I can get them a quote.

21:18.614 --> 21:19.314
[SPEAKER_01]: That would be a win.

21:20.834 --> 21:21.174
[SPEAKER_00]: Okay.

21:21.214 --> 21:23.515
[SPEAKER_00]: So then I would think of the buyer's journey now.

21:25.389 --> 21:32.951
[SPEAKER_00]: So, blast everywhere, I know we don't have like a favorite social media platform, which by the way, I encourage you to get on TikTok as well, even if you don't like it.

21:36.872 --> 21:40.513
[SPEAKER_01]: Post the reels or shorts and the same blurbs on Google, Google my business.

21:40.533 --> 21:40.953
[SPEAKER_01]: Okay.

21:41.093 --> 21:41.293
[SPEAKER_01]: Okay.

21:41.593 --> 21:43.393
[SPEAKER_01]: Google business won't really do video.

21:43.553 --> 21:43.753
[SPEAKER_01]: Okay.

21:43.933 --> 21:48.634
[SPEAKER_01]: It's always going to be an article or an article or yeah.

21:56.149 --> 21:58.811
[SPEAKER_00]: Well, on our school community, this is a plug, actually.

21:59.652 --> 22:12.642
[SPEAKER_00]: I did make a course on a way that if you use Metricool and you use Cloud AI, which Cloud you could cancel right after, but you could build an infinite amount of Google business posts to run for you.

22:13.263 --> 22:14.043
[SPEAKER_00]: And then that's on school.

22:14.664 --> 22:15.585
[SPEAKER_00]: Yeah, and that's on school.

22:16.025 --> 22:24.352
[SPEAKER_00]: And it's not just how to, it's a, here's the actual skill I use to, that you can load into Cloud, even if you've never used it.

22:25.521 --> 22:31.908
[SPEAKER_00]: And then with Metricool and the one of the methods that has boom, something's posting every day.

22:33.410 --> 22:40.698
[SPEAKER_02]: So the goal, which sounds outrageous to me right now, but the goal is to post on all these platforms daily.

22:40.718 --> 22:45.003
[SPEAKER_02]: Okay, what are the top five platforms we need to be on?

22:46.445 --> 22:54.950
[SPEAKER_02]: as new, I guess, we're a new business owners, but the business is not new and we're not new to the business, but we're new to the marketing side of things.

22:55.090 --> 23:09.957
[SPEAKER_02]: So what top five platforms, including Google My Business, you know, LinkedIn, Facebook that we already have, what would you say just so we can start with something attainable for the marketing director that's only part time, I know.

23:10.378 --> 23:13.399
[SPEAKER_02]: I don't think you can afford to hire me full time yet.

23:13.499 --> 23:13.659
[SPEAKER_02]: So.

23:15.140 --> 23:18.824
[SPEAKER_00]: Yeah, yeah, so he'll never afford you to think so.

23:20.526 --> 23:26.592
[SPEAKER_00]: Social media is like the thing where like you think you can do it like just with a little bit and then you come to find out.

23:27.313 --> 23:27.834
[SPEAKER_02]: It's a lot.

23:27.874 --> 23:31.357
[SPEAKER_00]: Like having someone just do LinkedIn alone could be a full time job.

23:33.012 --> 23:34.832
[SPEAKER_00]: Which, by the way, that's the one linked in.

23:35.052 --> 23:42.134
[SPEAKER_02]: That's the one that you would recommend for us because of specifically wanting to serve business owners and yeah, okay.

23:42.474 --> 23:45.795
[SPEAKER_02]: So what types of content is most appropriate for LinkedIn?

23:46.015 --> 23:47.035
[SPEAKER_02]: So you're still doing videos?

23:47.275 --> 23:52.556
[SPEAKER_02]: Okay videos, like a short five seconds, 30 seconds, one minute.

23:53.116 --> 23:55.397
[SPEAKER_00]: Whatever's helpful, because it's not about time.

23:55.657 --> 23:55.957
[SPEAKER_02]: Okay.

23:56.477 --> 23:56.977
[SPEAKER_00]: It's about

23:57.928 --> 24:00.330
[SPEAKER_00]: just building your credibility, which is your second thing.

24:00.730 --> 24:07.434
[SPEAKER_00]: So videos will work, but also on LinkedIn, do not ignore LinkedIn articles.

24:08.915 --> 24:17.882
[SPEAKER_00]: So if you take like blogs and write those, I only wrote like four, I was just playing around with it, and I started getting subscribers for it, and I'm like, what?

24:18.362 --> 24:18.602
[SPEAKER_03]: Okay.

24:19.249 --> 24:21.930
[SPEAKER_00]: The beauty with that is you can recycle things that are already happening.

24:22.110 --> 24:36.094
[SPEAKER_00]: You could take your top 10 videos right in article based on what you said in those videos, or you could take a long video like I do it in a podcast when we record, it gets transcribed and so then we convert that into an article.

24:36.114 --> 24:36.574
[SPEAKER_02]: In article.

24:36.594 --> 24:36.814
[SPEAKER_02]: Yeah.

24:37.474 --> 24:37.734
[SPEAKER_00]: Okay.

24:37.874 --> 24:38.994
[SPEAKER_00]: So yeah, you can do that.

24:39.034 --> 24:44.876
[SPEAKER_00]: LinkedIn's going to be your Facebook because you already have a presence.

24:49.686 --> 25:11.003
[SPEAKER_00]: Um, and linked in as a little more sales focused on the posting it's value focus just give value to people and given tips and tricks but not tips from the perspective of you know everything you're a know it all tips from the perspective of a story so that they can take away from it.

25:11.423 --> 25:16.407
[SPEAKER_00]: That will cross over into the top, but you need to make sure your client or he's good there too.

25:17.710 --> 25:20.931
[SPEAKER_00]: meaning like when they go to the profile, what do they see there?

25:21.491 --> 25:22.551
[SPEAKER_00]: Is there a call to action?

25:22.971 --> 25:23.731
[SPEAKER_00]: Is there a next step?

25:23.851 --> 25:25.552
[SPEAKER_00]: Do all those links work?

25:25.912 --> 25:26.432
[SPEAKER_00]: Is it clear?

25:27.132 --> 25:27.532
[SPEAKER_00]: Yeah, work.

25:27.552 --> 25:28.432
[SPEAKER_00]: Where does it take them?

25:28.572 --> 25:28.852
[SPEAKER_00]: You know?

25:29.652 --> 25:31.233
[SPEAKER_00]: Where do they stop the journey?

25:31.953 --> 25:32.853
[SPEAKER_00]: Is it from the form?

25:32.873 --> 25:34.093
[SPEAKER_00]: Because I had too many fields?

25:34.313 --> 25:34.513
[SPEAKER_01]: Yeah.

25:35.033 --> 25:40.614
[SPEAKER_01]: Maybe that's a good segue to ask some website questions because we know our website really needs to work.

25:40.634 --> 25:41.715
[SPEAKER_02]: I can answer that question.

25:41.735 --> 25:42.115
[SPEAKER_01]: Oh, you can't.

25:42.135 --> 25:42.955
[SPEAKER_01]: We need a little bit though.

25:44.839 --> 25:47.581
[SPEAKER_00]: But US for five real quick, it's LinkedIn, it's Facebook.

25:47.841 --> 25:54.306
[SPEAKER_00]: Google Business Profile, if that counts as a platform, but we know what it does because you can get reviews and it's powerful.

25:54.946 --> 26:02.351
[SPEAKER_01]: I know pre Google My Business, unless it was at a network event or a friend and family referral, no one could find me.

26:03.172 --> 26:10.357
[SPEAKER_01]: Post Google My Business and especially past like 30 or 50 reviews, people are finding me online and calling.

26:10.697 --> 26:11.698
[SPEAKER_01]: So I know it's huge.

26:13.809 --> 26:16.392
[SPEAKER_02]: Insters ran and ticked up, ticked up, ticked up was no problem.

26:16.412 --> 26:23.038
[SPEAKER_00]: YouTube shorts is good, YouTube shorts is good, but it's even better when you have a longer form video or to go with it.

26:23.579 --> 26:25.781
[SPEAKER_00]: And it's usually part of the YouTube funnel.

26:26.221 --> 26:34.149
[SPEAKER_00]: They watch a short, they follow, and then they go to your longer video, and then they become a fan, and then they become a customer.

26:35.130 --> 26:35.550
[SPEAKER_00]: Interesting.

26:35.871 --> 26:47.877
[SPEAKER_00]: Okay, so yeah, a little bit longer of a play you can land in shorts But and just push there anyway because if you're on metric hold just do it Just push you could be surprised so create a YouTube channel.

26:48.017 --> 26:58.763
[SPEAKER_00]: No, and then it just pushes and then it's increased Yep, it's a good thing YouTube is Surgeability with Jim and I and SEO and Google Maps and I can go hand in hand

26:59.877 --> 27:02.739
[SPEAKER_01]: It was just simple stuff, but it still had our business name.

27:02.799 --> 27:11.365
[SPEAKER_01]: It was another area of the web that we're linked to, so that when they're doing the searches and stuff pushes us up a little by the air, because we're invisible.

27:11.525 --> 27:13.086
[SPEAKER_00]: So is this feeling daunting so far?

27:13.186 --> 27:15.507
[SPEAKER_02]: Oh yeah, I have expecting that.

27:15.527 --> 27:19.090
[SPEAKER_02]: I'd like this, and I just wanted to tell me to delete a couple things.

27:19.170 --> 27:19.910
[SPEAKER_02]: Oh, what do you want me to do?

27:19.930 --> 27:21.511
[SPEAKER_01]: Oh, what do you want me to do?

27:22.472 --> 27:25.134
[SPEAKER_01]: No, we eventually know that we're probably going to have to get.

27:26.339 --> 27:26.760
[SPEAKER_02]: to hire.

27:26.800 --> 27:29.865
[SPEAKER_01]: Help and pay people to help us with the events like that.

27:30.106 --> 27:31.689
[SPEAKER_01]: I want to understand what I don't understand.

27:31.909 --> 27:38.942
[SPEAKER_01]: I want to do as much as we can on the front and to get things rolling so that we can hire the right people, but also so that I'm more informed.

27:39.312 --> 27:58.845
[SPEAKER_02]: I also think that, you know, as we grow and we would need to hire and some help to continue managing this, we still need to be able to do the personal posts and, you know, the things that we can't hire someone to do because we had an idea of fun way to communicate this kind of...

27:59.815 --> 28:20.078
[SPEAKER_02]: Terrible insurance thing that's actually kind of funny once you just break it down one two three to bring a lightheartedness to insurance because it's not a fun thing a lot of times we have to be involved in that we have to be the ones capturing that content creating that content and then sharing it and so that's what I get excited about but the rest of this is so necessary we understand that.

28:20.378 --> 28:20.558
[SPEAKER_00]: Yeah.

28:20.658 --> 28:23.000
[SPEAKER_02]: And we're starting to get a better picture.

28:23.361 --> 28:27.805
[SPEAKER_02]: We will definitely need to eventually get some help, you know, managing it, creating it and all of that.

28:27.825 --> 28:38.294
[SPEAKER_00]: Because I could see you guys with it being insurance, doing better as a personal brand, but you do need to establish your credibility, yeah, your organization.

28:39.075 --> 28:39.435
[SPEAKER_00]: Yeah.

28:39.455 --> 28:40.816
[SPEAKER_00]: You have to establish that brand.

28:41.777 --> 28:43.799
[SPEAKER_00]: And if I was you, I would make that like

28:44.219 --> 28:48.743
[SPEAKER_00]: team focus, helpful focus, it's not like David's face everywhere.

28:48.803 --> 28:52.947
[SPEAKER_00]: You know, it doesn't look like a single person owns this in their basement.

28:53.167 --> 28:53.327
[SPEAKER_02]: Right.

28:53.947 --> 28:55.128
[SPEAKER_00]: Just probably what mine looks like.

28:55.209 --> 28:57.531
[SPEAKER_00]: I'm really working on changing that.

28:58.271 --> 29:00.053
[SPEAKER_00]: But it takes a lot of time to get there.

29:00.573 --> 29:07.859
[SPEAKER_00]: And then the personal brand side because people would be more likely to follow Kim Lattish on Instagram.

29:08.660 --> 29:37.950
[SPEAKER_00]: and they'll like your video about swings and how often times they're not screwed in all the way or whatever and then just a tip to watch for that because it could fall and I'm just here to help you guys and then they hit follow but then they go to your profalency oh they also help with insurance oh this is a calendar link to book a call with her let me do that that's like usually the personal brand approach very powerful because you gain followers which gains credibility

29:38.368 --> 29:55.219
[SPEAKER_02]: okay so it's like you know the mayhem guy he that's hilarious that is there's so funny everybody knows mayhem right they did a good job of making these really unfortunate circumstances yeah hilarious it increased their credibility it helped people

29:56.139 --> 30:18.565
[SPEAKER_02]: It's helping people be relational about crisis, and that is just some fun ideas, funny ideas that I think we could play with a little bit and teach people, you know, educate on the nuances of insurance and because it really makes an impact on people.

30:18.605 --> 30:21.945
[SPEAKER_02]: It's an insurance is a big deal when you need it, you need it to work right.

30:25.567 --> 30:29.667
[SPEAKER_02]: live and breathe this stuff like David does and so I would like us to be able to.

30:30.930 --> 30:39.094
[SPEAKER_02]: start educating in a light-hearted, fun way on some of these things that it's like, I really don't care to understand, just make sure I have what I need when I need it.

30:39.734 --> 30:40.815
[SPEAKER_01]: But I don't want to pay anything for it.

30:40.835 --> 30:42.215
[SPEAKER_02]: But I don't want to pay anything for it.

30:42.235 --> 30:43.316
[SPEAKER_02]: That's a side conversation.

30:43.336 --> 30:45.097
[SPEAKER_02]: That's a side conversation.

30:45.197 --> 30:47.758
[SPEAKER_02]: That's where I get excited and I start to feel creative.

30:47.818 --> 30:52.400
[SPEAKER_02]: It's like, have you heard the little clip where it's like, just to be light-hearted?

30:52.460 --> 30:59.103
[SPEAKER_02]: An example of something fun that I think would be fun to do is I'd be nosy but not like in a judgmental kind of way.

30:59.243 --> 31:03.245
[SPEAKER_02]: You know that clip, I've been nosy, but not in like a judgmental kind of way.

31:03.265 --> 31:06.806
[SPEAKER_02]: Like I don't care what you do, but I do want to know.

31:06.986 --> 31:08.067
[SPEAKER_02]: Has anyone seen that clip?

31:08.387 --> 31:08.987
[SPEAKER_00]: I don't know.

31:09.067 --> 31:09.847
[SPEAKER_00]: Oh my gosh.

31:10.047 --> 31:11.008
[SPEAKER_02]: So funny.

31:11.448 --> 31:11.708
[SPEAKER_02]: Okay.

31:11.848 --> 31:12.268
[SPEAKER_02]: Nevermind.

31:12.368 --> 31:12.969
[SPEAKER_02]: Cut that out.

31:13.509 --> 31:14.609
[SPEAKER_02]: You're so funny though.

31:14.709 --> 31:17.991
[SPEAKER_02]: And that would be, I think it's all over Instagram and TikTok right now.

31:18.051 --> 31:23.993
[SPEAKER_02]: And it's people's little dog looking at them, being judgmental, not being judgmental, but being nosy.

31:24.073 --> 31:25.994
[SPEAKER_02]: And I know we can tie that into insurance.

31:26.014 --> 31:28.015
[SPEAKER_02]: It's like we just want to see your deck page.

31:28.455 --> 31:32.559
[SPEAKER_02]: Like just let us look at your your insurance and let us compare your policies.

31:33.120 --> 31:35.682
[SPEAKER_02]: Anyways, I okay So I got off on a bunny trail there.

31:35.983 --> 31:47.774
[SPEAKER_02]: I'll make that video and I'll share it with you guys Yes, um, actually we have to the funny stuff the funny stuff is what I would like to do and I don't know how to hire someone else to do that because it's probably gonna be me taking video of David and the dog

31:48.695 --> 31:59.499
[SPEAKER_02]: or the dog in the kids and David and then adding some things in there, but I don't know if that personal brand can you help fit that into a box for me?

31:59.819 --> 32:03.801
[SPEAKER_00]: Well, place it somewhere and see where it belongs first, because that could belong either.

32:03.821 --> 32:04.221
[SPEAKER_00]: Yeah.

32:04.301 --> 32:05.542
[SPEAKER_00]: If you're going to belong either.

32:06.242 --> 32:06.962
[SPEAKER_00]: Just put it somewhere.

32:07.162 --> 32:08.623
[SPEAKER_02]: Just put it somewhere and see what happens.

32:09.123 --> 32:12.044
[SPEAKER_02]: So my thought is, I don't I just don't know where to post it.

32:12.084 --> 32:14.385
[SPEAKER_02]: So if I, here's just a really newbie question.

32:14.745 --> 32:15.685
[SPEAKER_02]: If I post something

32:17.326 --> 32:21.669
[SPEAKER_02]: Facebook page, because that's the only platform I know anything about as of right now.

32:22.510 --> 32:41.882
[SPEAKER_02]: Is the most effective way to share that, like with my, I hate saying it like this, but my audience, like my friends and family and the people that are following my personal page, the only way to bring that content over is to reshare it onto my page or do I post it directly in both places, I guess.

32:42.162 --> 32:42.963
[SPEAKER_02]: If I made a video,

32:44.068 --> 32:45.089
[SPEAKER_00]: with more insurance.

32:45.309 --> 32:49.853
[SPEAKER_00]: I'm guessing that like those friends and family probably do like your page.

32:50.834 --> 32:51.875
[SPEAKER_02]: Yeah, probably.

32:51.895 --> 32:51.995
[SPEAKER_00]: Okay.

32:52.536 --> 32:56.079
[SPEAKER_00]: So then it would be a little read on it to reuse it and recycle it.

32:56.379 --> 32:56.660
[SPEAKER_02]: Okay.

32:57.060 --> 33:05.828
[SPEAKER_00]: So tag yourself tag and then yeah, and then do a share and write from your perspective this time.

33:07.311 --> 33:08.532
[SPEAKER_00]: So it's like double writing.

33:08.792 --> 33:10.793
[SPEAKER_00]: You're not just hitting share and done.

33:11.734 --> 33:16.036
[SPEAKER_00]: You're hitting share, but putting your perspective on it, not the business perspective.

33:16.356 --> 33:19.138
[SPEAKER_02]: So when I reshare it, or when you said tag myself.

33:19.318 --> 33:20.799
[SPEAKER_00]: Tag yourself, tag me out.

33:20.839 --> 33:21.659
[SPEAKER_00]: Tag me out.

33:21.720 --> 33:25.122
[SPEAKER_02]: So, and then go to my personal profile and then share it from there with...

33:26.700 --> 33:27.600
[SPEAKER_00]: your little tidbit.

33:27.780 --> 33:33.342
[SPEAKER_00]: It's the inside scoop from something Kim would say, not something family insurance would say.

33:33.542 --> 33:34.082
[SPEAKER_01]: That makes sense.

33:34.482 --> 33:34.762
[SPEAKER_01]: Yeah.

33:34.822 --> 33:41.945
[SPEAKER_01]: That's the way to share it on the business page and then bring it onto your feed with your personal, tell you, unfortunately.

33:42.205 --> 33:45.566
[SPEAKER_02]: So from the business page, I tag my personal account.

33:46.046 --> 33:47.746
[SPEAKER_02]: And then that pops up on my feed.

33:49.087 --> 33:53.408
[SPEAKER_02]: And then I just comment there, or do I get to add a description if I've been tagged.

33:54.420 --> 34:04.713
[SPEAKER_00]: You might have to go find it, or it might notify you that someone tagged you, so you go to the post and hit share and share with your thoughts.

34:04.973 --> 34:05.314
[SPEAKER_00]: Got it.

34:06.432 --> 34:07.333
[SPEAKER_00]: don't just share.

34:07.353 --> 34:08.373
[SPEAKER_02]: Don't just share.

34:08.513 --> 34:09.134
[SPEAKER_00]: Yeah.

34:09.294 --> 34:15.897
[SPEAKER_00]: A comment's cool, too, but if it's you in it and the new comment, it's like, okay, we're actually, yeah.

34:16.298 --> 34:16.878
[SPEAKER_00]: Okay, cool.

34:16.898 --> 34:19.439
[SPEAKER_00]: We're trying to like, boost, they're something.

34:19.659 --> 34:22.301
[SPEAKER_00]: But sometimes you gotta do that and it doesn't matter what people think.

34:22.461 --> 34:22.761
[SPEAKER_02]: Yeah.

34:23.281 --> 34:26.543
[SPEAKER_00]: Ask them the question about promoting other businesses.

34:27.204 --> 34:27.864
[SPEAKER_02]: Oh, okay.

34:27.924 --> 34:28.264
[SPEAKER_02]: So.

34:29.911 --> 34:38.153
[SPEAKER_02]: Because the business owner, someone we care about, especially small business, just makes me happy to see small businesses succeeding.

34:38.912 --> 34:47.295
[SPEAKER_02]: We have tried to kind of sort through an idea of how do we brag on other people's businesses without spamming them.

34:47.535 --> 34:48.796
[SPEAKER_02]: So we buy a coffee.

34:48.976 --> 34:49.576
[SPEAKER_02]: I love coffee.

34:49.596 --> 34:50.656
[SPEAKER_02]: I don't care where I buy it from.

34:50.676 --> 34:52.077
[SPEAKER_02]: I'm going to like it.

34:52.297 --> 34:54.238
[SPEAKER_02]: And I could give that a five star review.

34:54.258 --> 34:55.578
[SPEAKER_01]: We can use it in our business page.

34:55.838 --> 34:58.899
[SPEAKER_01]: Like after we're done here, we're probably going to go by a coffee.

34:58.919 --> 35:00.080
[SPEAKER_01]: And it was a really good coffee.

35:00.280 --> 35:02.961
[SPEAKER_01]: We want to just, can we just share a personal?

35:03.361 --> 35:04.962
[SPEAKER_01]: We were at such and such coffee shop.

35:05.042 --> 35:06.922
[SPEAKER_01]: And they had a really good coffee on our business page.

35:09.041 --> 35:24.572
[SPEAKER_02]: Is there any best practice I guess that type of thing like bragging on other people's business giving them visibility, but also obviously it's linking our business there too, so it would give us visibility, I just, you know, it's we want to come.

35:25.445 --> 35:30.967
[SPEAKER_02]: at that idea from the right place where it would be a mutually beneficial thing and not it.

35:31.467 --> 35:34.608
[SPEAKER_02]: Again, I'm all worried about being spammy.

35:34.768 --> 35:38.810
[SPEAKER_00]: Well, I would say we're less about spammy, but get creative on how you're going to word that.

35:39.390 --> 35:44.672
[SPEAKER_00]: Because the people that do follow your insurance page are expecting a certain kind of.

35:45.332 --> 35:47.333
[SPEAKER_00]: genre, flavor, flavor.

35:47.473 --> 35:50.674
[SPEAKER_00]: Yeah, so if it's black coffee, maybe not.

35:50.874 --> 35:52.455
[SPEAKER_00]: I'm just kidding.

35:52.495 --> 35:53.715
[SPEAKER_00]: Test and measure is the same.

35:53.735 --> 35:55.536
[SPEAKER_02]: You measure fire in the name.

35:55.716 --> 36:03.319
[SPEAKER_00]: Yes, yes, that is the biggest thing and that might save you a lot because you don't know a way we should fire them for a little bit.

36:03.339 --> 36:05.180
[SPEAKER_00]: How about data data on?

36:05.240 --> 36:10.102
[SPEAKER_02]: Yeah, we're all other than I've started doing short videos and they're getting a lot of views.

36:10.822 --> 36:14.765
[SPEAKER_02]: For as few prints as I have on Facebook, they're getting 400 views.

36:15.346 --> 36:26.134
[SPEAKER_02]: So that means it's going beyond just something Yeah, so and I know that's not a huge number, but again, just for Barely getting started.

36:26.174 --> 36:29.457
[SPEAKER_02]: I feel pretty good about that and I enjoy the video side of things.

36:29.577 --> 36:30.437
[SPEAKER_00]: So it's good.

36:30.778 --> 36:31.138
[SPEAKER_02]: It like shit.

36:31.518 --> 36:32.439
[SPEAKER_02]: It can be fun.

36:32.459 --> 36:33.480
[SPEAKER_02]: It can be fun

36:33.810 --> 36:43.698
[SPEAKER_00]: So then something that could work well for you are like two types of posts that are video related and that would be react content.

36:44.639 --> 36:58.551
[SPEAKER_00]: This one could hack you into massive growth as far as following goes, which gaining a following first equals credibility, because it can be hard to get so many outshark.

36:58.651 --> 37:01.213
[SPEAKER_00]: Yeah, so many conversions at like.

37:02.393 --> 37:11.019
[SPEAKER_00]: less than a thousand followers maybe like, but once you hit like a K in a certain number in your following, people's just kind of trusted a little more.

37:11.119 --> 37:11.339
[SPEAKER_02]: Right.

37:11.939 --> 37:15.682
[SPEAKER_00]: So they've seen that Google my business who want to have like a couple reviews, not just like that.

37:16.182 --> 37:16.962
[SPEAKER_00]: Yeah, it's like that.

37:16.982 --> 37:22.346
[SPEAKER_00]: When you show up to an event and there's nobody in the parking lot, do you think the events still happening?

37:22.626 --> 37:22.786
[SPEAKER_02]: Yeah.

37:22.906 --> 37:23.947
[SPEAKER_00]: I don't know, but I question it.

37:24.147 --> 37:24.327
[SPEAKER_02]: Yeah.

37:24.787 --> 37:24.988
[SPEAKER_00]: So,

37:26.103 --> 37:29.366
[SPEAKER_00]: Yeah, so react content with this is like, have you seen this before?

37:29.567 --> 37:35.293
[SPEAKER_00]: It's like, so you got to do it respectfully and you got to do it right because you could do it in a wrong way.

37:35.433 --> 37:42.520
[SPEAKER_00]: But the right way is to give the other people credit towards it and you're guiding people towards your take on it.

37:43.121 --> 37:47.065
[SPEAKER_00]: So it's basically like fair use of someone else's material.

37:47.545 --> 37:48.827
[SPEAKER_00]: Yeah, so they'll post something.

37:50.035 --> 37:56.097
[SPEAKER_00]: But you need to be a guide towards your audience and be like, this is true or it's not and give your two cents on it.

37:57.098 --> 38:04.721
[SPEAKER_00]: So you can find videos that have already done millions of views and it's been proven in the algorithm to do millions of views.

38:05.161 --> 38:16.946
[SPEAKER_00]: So you can start your video with that but you're doing like what TikTok calls the green screen effect and you're like down in the corner or like, you know, you're doing that, interject and you give your two cents based on that.

38:17.993 --> 38:27.676
[SPEAKER_00]: And a lot of people struggle with that because they don't want to shade on other people in businesses, but you can do it in a way that helps guide your customers and not necessarily shade the business.

38:28.296 --> 38:36.319
[SPEAKER_00]: But also if it's really shady business, maybe they need a little bit of, like you're helping so many people not get scammed.

38:37.299 --> 38:38.500
[SPEAKER_00]: That builds your trust.

38:38.780 --> 38:47.928
[SPEAKER_01]: So you get so fast and informational reaction as a kind of like Constructive criticism or you could probably have the reaction as this is awesome.

38:48.048 --> 38:53.932
[SPEAKER_01]: Yeah, and how your experience is Yeah, it's collaborating with that.

38:54.052 --> 39:04.761
[SPEAKER_00]: Yeah, they were like basically people want to know if it's verified or not So like it's good when it's blind react to so you gather five of them that have like hit the algorithm and then you hit screen record and then video

39:05.681 --> 39:08.462
[SPEAKER_00]: And you see David's reaction.

39:08.562 --> 39:11.484
[SPEAKER_00]: He just scroll through these and then give us your two cents.

39:11.524 --> 39:12.324
[SPEAKER_00]: He's going to be studying.

39:12.644 --> 39:13.905
[SPEAKER_00]: It's not even going to react.

39:13.945 --> 39:18.327
[SPEAKER_02]: He's just going to be like, That's his reaction.

39:19.047 --> 39:19.227
[SPEAKER_00]: Yeah.

39:19.307 --> 39:25.470
[SPEAKER_00]: It's just when you do that, you want to make sure and give Cudos to Like, that is a real person that you're reacting to their content for.

39:25.870 --> 39:26.410
[SPEAKER_03]: Okay.

39:26.450 --> 39:29.011
[SPEAKER_00]: The other thing is just general business.

39:29.051 --> 39:31.633
[SPEAKER_00]: I think of her due even say this before is just pain points.

39:32.573 --> 39:32.773
[SPEAKER_03]: Yeah.

39:33.013 --> 39:34.674
[SPEAKER_00]: Why do people not like insurance?

39:36.833 --> 39:39.095
[SPEAKER_00]: And they're very basic, but it's very complicated, very quick.

39:39.375 --> 39:40.276
[SPEAKER_00]: Go through all of that.

39:41.096 --> 39:42.998
[SPEAKER_00]: And that's material for days.

39:43.498 --> 39:48.402
[SPEAKER_02]: And then just post it, post it doesn't matter if we have three followers or 500.

39:48.422 --> 39:49.483
[SPEAKER_02]: We just post it.

39:49.503 --> 39:49.723
[SPEAKER_02]: And then

39:52.498 --> 39:55.723
[SPEAKER_02]: cycle it back around in three months again while we're posting new things.

39:55.743 --> 39:57.265
[SPEAKER_00]: Just not the exact same thing.

39:57.285 --> 39:59.088
[SPEAKER_00]: You can do the exact same topic.

39:59.188 --> 40:03.895
[SPEAKER_00]: You can do the lines again, but it's don't put the exact same video again.

40:03.915 --> 40:04.516
[SPEAKER_02]: Okay.

40:04.576 --> 40:07.840
[SPEAKER_00]: Just because they've started making duplication detectors.

40:08.301 --> 40:09.002
[SPEAKER_03]: Interesting.

40:09.270 --> 40:09.610
[SPEAKER_00]: Yeah.

40:09.750 --> 40:10.631
[SPEAKER_00]: In case you should detect it.

40:10.671 --> 40:15.233
[SPEAKER_00]: And basically, uh, if, wow, the duplication detect.

40:15.313 --> 40:16.794
[SPEAKER_00]: I know Instagram's harsh on this.

40:17.074 --> 40:17.334
[SPEAKER_02]: Really.

40:17.614 --> 40:17.894
[SPEAKER_00]: Yeah.

40:18.315 --> 40:18.795
[SPEAKER_00]: Interesting.

40:19.035 --> 40:19.975
[SPEAKER_00]: So just don't do that.

40:20.035 --> 40:22.817
[SPEAKER_02]: But is it worth, sorry if you've answered this question?

40:22.977 --> 40:32.902
[SPEAKER_02]: Is it worth to worth it to link Instagram and try and build Instagram and just post on Instagram and since it already post straight to Facebook?

40:33.662 --> 40:40.064
[SPEAKER_00]: That's yes and no, it's yes, it's like yes, start with it and then no one's like you figure out the difference.

40:40.444 --> 40:47.246
[SPEAKER_00]: If you go at Instagram and learn only Instagram, you're going to get different results than posting generically across everything.

40:48.246 --> 40:54.448
[SPEAKER_01]: But you and Joe were talking about it's we're just almost each platform is its own sub

40:56.060 --> 41:08.009
[SPEAKER_01]: So that's the culture of culture, and what works on one doesn't necessarily work on the other, and what you need might be a little bit of nuance for each thing to find out what it's.

41:08.149 --> 41:21.339
[SPEAKER_00]: And then you never know which one blesses you with the algorithm, and makes it pop, and then you have the right audience there, like I would double down there, like just because you hate TikTok doesn't mean like, and you got 100,000 followers on there,

41:23.315 --> 41:29.116
[SPEAKER_00]: I'm going to figure this out, figure out the culture of it, take talks, way different, and yeah.

41:30.017 --> 41:34.718
[SPEAKER_01]: So any of you have more questions, but I'd love you to just give it two cents on the website sometime.

41:35.118 --> 41:38.319
[SPEAKER_02]: If you want to weigh in on our website, that's fine.

41:38.739 --> 41:41.799
[SPEAKER_01]: OK, it needs work, there's no way to do this.

41:41.879 --> 41:48.541
[SPEAKER_00]: I just saw your website and saw a surprise that you were saying it was doing something for you, because there's two ways to do websites.

41:50.540 --> 41:53.161
[SPEAKER_00]: I think actually, like, you have a better one than a lot of people.

41:53.381 --> 41:54.081
[SPEAKER_00]: I just had to say that.

41:54.121 --> 41:56.522
[SPEAKER_01]: But you're still surprised that it was doing something for us.

41:56.662 --> 42:01.903
[SPEAKER_00]: Yeah, just, well, because I look at it, and there's usually two reasons people have a website.

42:01.923 --> 42:03.884
[SPEAKER_00]: It's either for function or discoverability.

42:04.824 --> 42:08.265
[SPEAKER_00]: And if discoverability, it's the website working for you.

42:08.385 --> 42:14.066
[SPEAKER_00]: If it's function, it's like, this is where I want people to go to sign up for something.

42:14.387 --> 42:15.907
[SPEAKER_00]: It's like a sales process, like,

42:17.382 --> 42:20.825
[SPEAKER_00]: like you went and filled out a form for this, but that was a function thing.

42:21.606 --> 42:29.473
[SPEAKER_00]: That page where you filled out the form and learn more about this was after a conversation.

42:30.697 --> 42:36.079
[SPEAKER_00]: So there's that, and then there's just regular discoverability and being discovered on AI.

42:37.480 --> 42:39.901
[SPEAKER_00]: Oh, man, that's a rabbit hole.

42:41.841 --> 42:45.563
[SPEAKER_00]: But you know what AI likes posting on social media.

42:45.823 --> 42:48.184
[SPEAKER_02]: Yeah, so I just start with that every day.

42:48.284 --> 42:51.885
[SPEAKER_00]: And then what others say about you is gonna matter more than what you say about yourself.

42:52.565 --> 42:55.327
[SPEAKER_00]: So the more you can get reviews, testimonials, the better.

42:56.467 --> 42:57.107
[SPEAKER_00]: Testimonials.

42:57.127 --> 42:57.267
[SPEAKER_00]: Yes.

42:57.327 --> 42:58.988
[SPEAKER_01]: What's the difference between a review and a testimonial?

42:59.404 --> 43:02.248
[SPEAKER_00]: So reviews just Google, it's a review.

43:02.428 --> 43:05.652
[SPEAKER_00]: And yeah, it's a testimony, but it's on Google's platform.

43:05.712 --> 43:09.397
[SPEAKER_00]: If you get a testimonial, it's going to be like, hey, let's record a TikTok together.

43:09.437 --> 43:09.657
[SPEAKER_01]: Yeah.

43:10.418 --> 43:11.019
[SPEAKER_02]: You're like that.

43:11.219 --> 43:12.080
[SPEAKER_01]: Can I get a testimony?

43:12.100 --> 43:14.083
[SPEAKER_01]: Could put on my Facebook or I'd like to put on the website.

43:14.103 --> 43:14.684
[SPEAKER_01]: Yeah, something like that.

43:14.724 --> 43:15.264
[SPEAKER_01]: OK. Yep.

43:15.945 --> 43:17.707
[SPEAKER_00]: And then everything's proof based now.

43:18.368 --> 43:26.396
[SPEAKER_00]: So it's like, if you did went the website route, most people put like sliders, and they type in something of past customer emailed them.

43:27.457 --> 43:30.480
[SPEAKER_00]: And it's like, dude, it still doesn't help my skepticism.

43:31.321 --> 43:33.243
[SPEAKER_00]: because you could have typed anything.

43:33.944 --> 43:45.016
[SPEAKER_00]: There's all these AI websites now and they say they deliver on all these things and they say people are saying this and they're saying this many customers signed up but where's the third party trust?

43:45.477 --> 43:45.657
[SPEAKER_02]: Yeah.

43:45.697 --> 43:46.938
[SPEAKER_00]: How can you really know?

43:46.958 --> 43:47.819
[SPEAKER_00]: Sure.

43:47.839 --> 43:48.000
[SPEAKER_00]: So

43:49.492 --> 43:59.659
[SPEAKER_00]: trust pilot, Google reviews, better business bureau, screen shots, screen shots of the Google reviews.

43:59.959 --> 44:01.040
[SPEAKER_00]: That's a big visual.

44:01.200 --> 44:03.241
[SPEAKER_02]: So the website does have that.

44:03.922 --> 44:11.247
[SPEAKER_02]: It's just a little, we got to figure out what its function is for, and then we know it needs updates for it for sure.

44:12.448 --> 44:13.529
[SPEAKER_01]: Right now, I think the

44:19.565 --> 44:28.447
[SPEAKER_01]: work on Google my business, get reviews when people are asking entrance agent near me, we're hopefully rank, we pop up, they go to the website and then they reach out.

44:28.707 --> 44:32.468
[SPEAKER_01]: That's been the, okay, that's been the, the trajectory and that's been the path.

44:32.689 --> 44:34.329
[SPEAKER_00]: So that's more like I'm the functional front.

44:34.589 --> 44:34.769
[SPEAKER_02]: Yeah.

44:34.929 --> 44:36.750
[SPEAKER_00]: So, and I did it, stopped.

44:37.310 --> 44:40.311
[SPEAKER_02]: I think we want to get it even a little bit more functional.

44:40.331 --> 44:45.232
[SPEAKER_02]: Like we have the form that we've replaced, well, we haven't replaced it yet because we need to do

44:46.183 --> 44:46.363
[SPEAKER_00]: Okay.

44:46.623 --> 44:52.087
[SPEAKER_02]: Maintenance, but we have, instead of the form that's filling, we have can't be connect.

44:52.107 --> 44:54.189
[SPEAKER_02]: So it's a program.

44:54.629 --> 45:06.458
[SPEAKER_02]: We'll not yet, but that's what's going to replace the form, the interest form, which is just, I don't even know if it's a, basically Google form or not, just taking in basic information so we can call follow up and make a touch point, we're not.

45:06.478 --> 45:07.679
[SPEAKER_01]: Get a link now.

45:07.739 --> 45:08.419
[SPEAKER_02]: It's really cool.

45:08.499 --> 45:13.243
[SPEAKER_01]: I can send you a link and you get to log in through your current provider.

45:14.445 --> 45:16.227
[SPEAKER_01]: through my link.

45:16.647 --> 45:18.409
[SPEAKER_01]: Because we know each other and I'm your agent.

45:19.890 --> 45:20.691
[SPEAKER_01]: You're with ClearCover.

45:20.931 --> 45:26.336
[SPEAKER_01]: So you would log in to your ClearCover profile, but it would import everything over to my radar.

45:27.037 --> 45:36.946
[SPEAKER_01]: Instead of me having to say any of that license or kind of get your this or kind of get your previous policy, you just log in to your, because through my link, you log into your platform.

45:37.949 --> 45:41.030
[SPEAKER_01]: And it also holds the information to us who are trying to get that on our website.

45:41.070 --> 45:42.751
[SPEAKER_02]: We should be thinking about that in person.

45:42.771 --> 45:43.471
[SPEAKER_00]: Yeah, see, like, it helped.

45:43.551 --> 45:46.412
[SPEAKER_00]: Anytime you think of features, work backwards.

45:46.512 --> 45:48.272
[SPEAKER_00]: Like, that's the answer to something.

45:48.913 --> 45:51.313
[SPEAKER_00]: So you can replace all the questions on the front.

45:52.814 --> 45:54.675
[SPEAKER_00]: That's the Dave Ramsey way, actually.

45:54.795 --> 45:57.456
[SPEAKER_00]: If you think about it, all of his answers are always the same.

45:58.256 --> 45:58.416
[SPEAKER_02]: Yeah.

45:58.897 --> 46:02.159
[SPEAKER_00]: No, maybe step one or maybe step two, like seven.

46:02.259 --> 46:02.819
[SPEAKER_00]: You're at seven.

46:02.839 --> 46:05.680
[SPEAKER_00]: No, I've never heard anyone get to seven, but other people have.

46:05.800 --> 46:06.721
[SPEAKER_01]: It's always one and two.

46:06.741 --> 46:10.362
[SPEAKER_00]: But I want the lottery, like you get those random calls because we've been going forever.

46:10.602 --> 46:14.344
[SPEAKER_00]: But that's a good way to think about it as a feature is an answer to something.

46:14.744 --> 46:22.168
[SPEAKER_00]: So now you can put a thousand pieces of content together to come up with what's the questions people have that this is an answer for.

46:23.363 --> 46:28.027
[SPEAKER_02]: or that they don't know to ask, but it's a service that really will save everyone time.

46:28.228 --> 46:28.428
[SPEAKER_01]: Yeah.

46:28.768 --> 46:30.830
[SPEAKER_02]: Which that's what the Cannabis Connect really is.

46:31.451 --> 46:39.157
[SPEAKER_01]: We need both, I think, I think some people are still old school, and they don't trust the new stuff, and they were just rather... That's why we haven't put it on there, right?

46:39.318 --> 46:40.319
[SPEAKER_02]: You want to be like that.

46:40.339 --> 46:42.120
[SPEAKER_01]: Like a lot of people want a phone call or an email.

46:42.581 --> 46:44.983
[SPEAKER_01]: You know what's weird is I became a phone call person too.

46:45.847 --> 46:49.970
[SPEAKER_01]: It's just things, it's just, it's just a pendulum, yeah, but it's always that way.

46:49.990 --> 47:00.896
[SPEAKER_01]: There's always a balance, there's always, we more and more technology this way, be a section of people that are going to go the other way and the phones will come back, people want to talk on the phone again, not just email and they are, because people don't want to be scammed.

47:00.996 --> 47:11.903
[SPEAKER_02]: There's so many scams showing around all the time so that a phone call is still very necessary, but then these tools to help make the whole process be more secure and more.

47:12.703 --> 47:13.224
[SPEAKER_02]: efficient.

47:13.804 --> 47:14.884
[SPEAKER_02]: I think matters to everyone.

47:15.465 --> 47:16.665
[SPEAKER_00]: I'm excited for you guys.

47:18.206 --> 47:18.666
[SPEAKER_02]: Thank you.

47:19.207 --> 47:20.648
[SPEAKER_03]: I'm overwhelmed in a good way.

47:20.668 --> 47:20.828
[SPEAKER_03]: I guess.

47:20.948 --> 47:25.810
[SPEAKER_00]: I know that you have more questions and maybe the audience is like one to dig in more than let us know.

47:26.031 --> 47:26.671
[SPEAKER_00]: Like, um,

47:27.430 --> 47:40.717
[SPEAKER_00]: If you wanted to dig in more and continue, maybe we could make these longer, but at the same time, this is how we got to just wrap up here, and then we can debrief and make sure you walk out with the game plan.

47:40.977 --> 47:41.317
[SPEAKER_00]: Awesome.

47:41.537 --> 47:42.237
[SPEAKER_02]: Thank you.

47:42.257 --> 47:43.178
[SPEAKER_02]: Thank you for being here.

47:43.838 --> 47:47.141
[SPEAKER_00]: Guys, this is David and Kim, family union insurance.

47:47.361 --> 48:03.352
[SPEAKER_00]: I can be a testimony to them specifically, and I would say definitely give them a call, give them a ring, not just because they're here on the podcast, but because when you experience a broker, like this is something I didn't know, is that they're free.

48:04.533 --> 48:10.238
[SPEAKER_00]: Like the broker gets you a better deal, and you don't have to pay them a huge premium.

48:10.538 --> 48:10.998
[SPEAKER_00]: I work for you.

48:11.018 --> 48:11.799
[SPEAKER_00]: I don't know the carrier.

48:13.745 --> 48:14.565
[SPEAKER_00]: The carrier pays me.

48:14.926 --> 48:17.287
[SPEAKER_01]: Yep, you don't pay me a dime, the carrier pays me.

48:17.507 --> 48:20.649
[SPEAKER_01]: And I save you money and get make less by saving.

48:20.669 --> 48:21.249
[SPEAKER_01]: Yeah.

48:21.869 --> 48:26.512
[SPEAKER_00]: So like the first time we experienced a broker was for our car insurance.

48:26.712 --> 48:33.515
[SPEAKER_00]: And they're like, hey, if we could find you a better deal and you pay less, but it's the same coverage, would you be opposed to that?

48:33.795 --> 48:34.936
[SPEAKER_00]: No, I'm not opposed to that.

48:35.576 --> 48:41.900
[SPEAKER_00]: Okay, let's hook you up with someone and give them a call and then you're like, oh, I don't get all those spam emails.

48:42.895 --> 48:46.919
[SPEAKER_00]: I don't get all the random phone calls and the offer texts and everything.

48:47.720 --> 48:54.346
[SPEAKER_00]: People like for loans and everything people are always like, you should I $800,000.

48:54.386 --> 48:54.887
[SPEAKER_00]: Three months.

48:56.488 --> 48:56.848
[SPEAKER_00]: No.

48:58.850 --> 49:00.592
[SPEAKER_00]: Even 1% interest on that would be crazy.

49:01.193 --> 49:06.798
[SPEAKER_00]: But anything to get it to go with a broker that's not represented to just one single brand.

49:07.152 --> 49:09.498
[SPEAKER_00]: you're going to get a more truthful authentic result.

49:09.658 --> 49:11.202
[SPEAKER_00]: And I think you for that.

49:11.282 --> 49:15.734
[SPEAKER_00]: And then calling you and like just I thought it was something surface level and then it turned out as like whoa.

49:16.965 --> 49:18.686
[SPEAKER_00]: Okay, we've turned over some rocks here.

49:19.227 --> 49:21.409
[SPEAKER_00]: I'm glad you're thinking through this day.

49:22.209 --> 49:25.752
[SPEAKER_00]: It really feels like you have someone on your team that covers that area.

49:25.852 --> 49:26.212
[SPEAKER_00]: Yes, good.

49:26.533 --> 49:28.354
[SPEAKER_02]: And that's what we wanted to feel like.

49:28.774 --> 49:30.316
[SPEAKER_02]: And we always want you to call.

49:30.356 --> 49:31.537
[SPEAKER_02]: If you have questions, call.

49:31.937 --> 49:34.919
[SPEAKER_02]: Because insurance is pretty competitive.

49:34.959 --> 49:39.703
[SPEAKER_02]: There's going to be other agents and carriers out there that are looking to cope business.

49:39.723 --> 49:44.787
[SPEAKER_02]: And they might present something that is not the same package as what you have.

49:45.160 --> 49:47.042
[SPEAKER_02]: And then you feel like you have a better deal.

49:47.642 --> 49:49.364
[SPEAKER_02]: If we can get you a better deal, we will.

49:50.445 --> 49:55.650
[SPEAKER_02]: You know, we want you to have value and coverage because when you need it, you need it.

49:56.151 --> 49:56.751
[SPEAKER_02]: And so...

49:56.952 --> 50:01.897
[SPEAKER_01]: So we're saying when you're paying all the money and then you need it and you didn't have X, Y, and Z.

50:02.057 --> 50:02.257
[SPEAKER_02]: Right.

50:02.517 --> 50:04.780
[SPEAKER_02]: What's it just, include us in the conversation all the way?

50:04.801 --> 50:05.902
[SPEAKER_00]: It was feeling for me, too.

50:06.243 --> 50:10.048
[SPEAKER_00]: The worst part in your business I'm going to say, it would be hard for me is fear-based.

50:10.709 --> 50:12.051
[SPEAKER_00]: It's almost fear-based, like.

50:12.592 --> 50:14.074
[SPEAKER_00]: But it's also realistic.

50:14.094 --> 50:16.678
[SPEAKER_00]: And there's data to push that this stuff really happens.

50:17.539 --> 50:18.899
[SPEAKER_00]: How many corporations do people get in?

50:18.939 --> 50:24.941
[SPEAKER_00]: How many liability issues do you run into with property and business things?

50:25.621 --> 50:29.202
[SPEAKER_00]: And even like some people, you have to just do that to get the job.

50:29.962 --> 50:30.502
[SPEAKER_00]: Yep.

50:30.522 --> 50:30.682
[SPEAKER_00]: Yes.

50:30.863 --> 50:32.063
[SPEAKER_00]: You just need to prove it, you know?

50:32.303 --> 50:33.763
[SPEAKER_02]: Anyways, we're on your team.

50:33.823 --> 50:41.325
[SPEAKER_02]: So call us always, involve David in the process and ask the questions, and then we want you guys to be in good hands and have the best.

50:41.405 --> 50:41.545
[SPEAKER_02]: So

50:44.355 --> 50:48.799
[SPEAKER_01]: Hopefully saves money, but they have that claim call, and it's all taken care of.

50:49.079 --> 50:49.279
[SPEAKER_01]: Yeah.

50:49.799 --> 50:51.301
[SPEAKER_01]: So are you in good hands?

50:51.341 --> 51:03.010
[SPEAKER_00]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no

51:13.627 --> 51:17.830
[SPEAKER_00]: First, they stop thinking about five different platforms that started thinking about two lanes.

51:18.431 --> 51:20.953
[SPEAKER_00]: Link dating Google Business profile are the professional lane.

51:21.233 --> 51:25.716
[SPEAKER_00]: That's where David is the expert in the articles live and where business owners are actually looking.

51:26.157 --> 51:30.260
[SPEAKER_00]: Facebook, Instagram, YouTube, shorts, and TikTok are the family lane.

51:30.780 --> 51:35.283
[SPEAKER_00]: And that one is Kim's, and that's the one I'd bet on getting a massive following.

51:35.743 --> 51:37.825
[SPEAKER_00]: And second, there's a ramp instead of a number.

51:38.505 --> 51:45.330
[SPEAKER_00]: Kim asked how often they had to post, and I said five times a week, and she reminded me she homeschools to kids.

51:46.148 --> 51:46.388
[SPEAKER_00]: fair.

51:46.648 --> 51:50.591
[SPEAKER_00]: So they got a ramp into that five post a week instead.

51:51.151 --> 51:55.354
[SPEAKER_00]: Three a week to start working up to five by day 90.

51:55.694 --> 51:57.255
[SPEAKER_00]: And here's the unlocked David found.

51:57.556 --> 51:59.857
[SPEAKER_00]: A text post counts as a post.

52:00.398 --> 52:00.918
[SPEAKER_00]: It's a post.

52:01.538 --> 52:11.245
[SPEAKER_00]: Two videos, one informational post, two text posts that equals five posts of that week, which is actually way smaller than it sounds and approachable.

52:11.990 --> 52:13.730
[SPEAKER_00]: third, and this might be you.

52:14.190 --> 52:17.251
[SPEAKER_00]: Kim's been editing her videos in Canva.

52:18.031 --> 52:19.871
[SPEAKER_00]: If that's what you're doing, stop!

52:20.431 --> 52:22.432
[SPEAKER_00]: Canva's great, but it's a graphic design tool.

52:22.812 --> 52:25.932
[SPEAKER_00]: It's built for flyers, thumbnails, prenautes.

52:26.493 --> 52:29.973
[SPEAKER_00]: The work you put in to cut one video and there is triple what it should be.

52:30.433 --> 52:37.574
[SPEAKER_00]: Capcut and Instagram edits does the same job in a third of the time, and Instagram edits push a straight to Instagram.

52:38.095 --> 52:40.475
[SPEAKER_00]: So this can also then push to Facebook.

52:41.082 --> 52:42.543
[SPEAKER_00]: And that's one less step forever.

52:42.803 --> 52:49.385
[SPEAKER_00]: And then if she uses Metricool, it pops up there and she can reuse that post to publish to the rest of the platforms.

52:49.845 --> 52:53.767
[SPEAKER_00]: Fourth, and this is a big one, their whole website says SafeSafeSafe.

52:54.287 --> 53:01.170
[SPEAKER_00]: They inherited that message from the previous owner and it trained their own clients to see them as a price rather than a person.

53:02.085 --> 53:07.048
[SPEAKER_00]: But what David really does differently than everyone else is take your call before you file a claim.

53:07.469 --> 53:13.633
[SPEAKER_00]: Because once you call the carrier direct you file or you don't, so he's helping them make the decision.

53:14.053 --> 53:19.697
[SPEAKER_00]: And that's the story of the messaging they've never told, and now it's a foundational piece of their content plan.

53:20.097 --> 53:21.918
[SPEAKER_00]: And all of that is in here, all 13 tabs.

53:23.199 --> 53:24.841
[SPEAKER_00]: There's a profile set up page.

53:25.221 --> 53:28.544
[SPEAKER_00]: The five lines of a bio that turns a visitor into a follower.

53:28.944 --> 53:31.607
[SPEAKER_00]: And there's a 90-day video plan in there.

53:31.967 --> 53:33.949
[SPEAKER_00]: And we put in 24 video ideas.

53:34.289 --> 53:39.434
[SPEAKER_00]: And for every one of them, there's an exact line on what to say in the beginning of the video.

53:39.634 --> 53:40.375
[SPEAKER_00]: That's called the hook.

53:40.675 --> 53:45.479
[SPEAKER_00]: And then there's a fill in the blank for the rest of the video to help guide them, or they can completely rewrite it.

53:45.759 --> 53:48.162
[SPEAKER_00]: And then the call to value at the end.

53:49.136 --> 53:50.960
[SPEAKER_00]: I believe in called a value, not called action.

53:51.501 --> 53:55.729
[SPEAKER_00]: And then most importantly, there's an action checklist based on what we discussed.

53:55.990 --> 53:59.277
[SPEAKER_00]: So that way they don't walk away and feel like they had a good conversation and then

53:59.835 --> 54:03.477
[SPEAKER_00]: forget about everything, it's there in writing for them to come back to.

54:03.717 --> 54:08.180
[SPEAKER_00]: And if you want one of these for your business, go to JTVisuals.com, the link is in the description.

54:08.440 --> 54:09.961
[SPEAKER_00]: It's called Get My Gameplay.

54:10.241 --> 54:13.043
[SPEAKER_00]: And then one last thing, go follow Kim and David.

54:13.283 --> 54:19.107
[SPEAKER_00]: At Family Union Insurance, we'll put the links in the description, because they're about to implement this plan and start posting for real.

54:19.467 --> 54:29.604
[SPEAKER_00]: And I want you to watch it happen, watch this thing run, support their journey, and encourage them along the way, because this first stretch is the hardest part, in most people never get through it.

54:29.884 --> 54:33.771
[SPEAKER_00]: And with all that being said, I want to make sure that you keep on keeping on.