How to Build Credibility in a Digital World

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[SPEAKER_01]: What do you call a fake noodle?

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[SPEAKER_01]: Unimposta.

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[SPEAKER_02]: Dude, you're so dressed up and I'm underdressed.

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[SPEAKER_01]: Yeah, I put my- Why did the gym close down?

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[SPEAKER_01]: It just didn't work out.

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[SPEAKER_02]: Okay.

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[SPEAKER_02]: If you like dad jokes and your business owner, you're in the right spot.

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[SPEAKER_01]: I'm afraid of that calendar.

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[SPEAKER_01]: Its days are numbered.

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[SPEAKER_01]: Why did the cookie go to the hospital?

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[SPEAKER_01]: Because it felt crummy.

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[SPEAKER_01]: What do you call cheese that isn't yours?

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[SPEAKER_01]: not Joe cheese.

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[SPEAKER_01]: Well, I used to play piano by ear.

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[SPEAKER_01]: Now I use my hands.

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[SPEAKER_01]: I was thinking of these visualies in like a short film format.

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[SPEAKER_01]: What did the triangle say to the circle?

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[SPEAKER_01]: You're pointless.

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[SPEAKER_01]: Stop.

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[SPEAKER_01]: Where do you call a boomerang that won't come back?

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[SPEAKER_02]: A ring.

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[SPEAKER_02]: Oh, stick.

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[SPEAKER_02]: Those anti jokes remind me like what's red and smells like blue paint.

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[SPEAKER_02]: I had to say about that.

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[SPEAKER_03]: Red paint.

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[SPEAKER_01]: Welcome to the Entrepreneur Experience, everything entrepreneurship, and obviously if you watch the beginning, Dad jokes, because we are fathers, and we think we have a sense of humor.

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[SPEAKER_01]: However, our producer over there did not laugh and I feel very, very insecure about the ability of my Dad joking.

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[SPEAKER_01]: Plus you just read a list.

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[SPEAKER_01]: Well, I want to go.

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[SPEAKER_01]: I don't have this memorized.

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[SPEAKER_01]: My name is Coach Joe.

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[SPEAKER_01]: I'm a co-host here for the entrepreneurial experience.

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[SPEAKER_02]: I own action coach Kansas City and we have Gerrit Taylor of JT Visual CEO of That company already said the company name Well, you spell it especially we're changing our entity typed type.

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[SPEAKER_02]: I spoke to you.

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[SPEAKER_02]: Yeah, so nice.

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[SPEAKER_01]: You're already there.

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[SPEAKER_02]: It feels like There we go like a real asset now

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[SPEAKER_01]: Yeah, well, it is.

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[SPEAKER_01]: I mean, it always was, it always was, but like just, I don't know, the classification feels plus you had different tax benefits and yeah, when you, when you run things at the escort, there's, there's a moment you shouldn't be doing it, there's a season and then after a certain point in obviously CPAs and talk more on this, you should because then you get benefits tax-wise, but I have the best CPA though, you don't know what can be them.

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[SPEAKER_01]: I feel the same way about mine.

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[SPEAKER_01]: Hassani.

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[SPEAKER_01]: I know you watch.

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[SPEAKER_01]: Hey, sorry to interrupt, but Joe, you got something on your chest.

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[SPEAKER_01]: When I failed my first eight business, I chalked it up to a couple of things.

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[SPEAKER_01]: Number one, I was very proud and I didn't learn how to build a business, but the second thing I realized is I didn't go to school for this and it's fun to try to figure things out and explore, but then there comes a point where you're like, wait, hold on.

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[SPEAKER_02]: What are all the other successful business owners doing?

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[SPEAKER_01]: We've provided something for you if you feel the same exact way.

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[SPEAKER_01]: We've provided school SKWOL Entrepreneur Experience where you can actually have a free content and a community of people that are also in there that are entrepreneurs that love to give feedback and ask for feedback.

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[SPEAKER_01]: If you don't feel like you have the resources enough to help you become successful, join our school.

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[SPEAKER_01]: it starts for free.

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[SPEAKER_02]: So what do you waiting for?

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[SPEAKER_02]: Go to jtvigils.com slash school that's jtvigils without the eye and that's school with a kick.

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[SPEAKER_01]: Now back to the show.

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[SPEAKER_01]: We have a very, very unique agenda today.

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[SPEAKER_01]: Actually it's not unique.

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[SPEAKER_01]: It's always pretty cool.

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[SPEAKER_01]: But this is pretty relevant in the day of digital authority and physical authority.

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[SPEAKER_01]: And as a business owner, things change constantly when it comes to how you should look, how you should present yourself, what you should be posting, what you should not be posting.

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[SPEAKER_01]: Right.

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[SPEAKER_01]: We kind of wanted to just talk about that in general today because chances are if you're watching and or listening, you're probably playing around with both physical authority when it comes to marketing and digital.

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[SPEAKER_02]: then what are you doing dude cuz you gotta do both yeah i just made a whole other video on this shot before this but i think the release dates will be different and so if you need a companion episode go to the gtv's channel and find that

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[SPEAKER_02]: and then all of action coach Kansas City stuff has amazing stuff so everyone go follow all of the all of the channels associated with this video on YouTube or if you're listening in the cargo and look them up because this is awesome this is great stuff and you're a little bit early if you're listening to this so you can get ahead of the curve of

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[SPEAKER_02]: what today in 2026 what we got to do.

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[SPEAKER_02]: So Joe, have you ever noticed like when someone is about to really some movie or someone's about to have this big event or they just wrote a new book and they're a high-level entrepreneur and then all of a sudden you see them everywhere yeah and it's not that they're like making straight up ads all the time maybe some of them are

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[SPEAKER_02]: and it's not direct to camera on their own platforms.

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[SPEAKER_02]: It's like they're on other channels and other podcasts and everything.

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[SPEAKER_02]: All of a sudden, wait, who's this person?

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[SPEAKER_02]: Like, and they've been a person for a long time, but then they just decide to start.

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[SPEAKER_01]: They start appearing everywhere.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: And it's because they're trying to ramp up into their marketing and authority building.

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[SPEAKER_01]: Right.

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[SPEAKER_01]: And again, when we talk about authority building,

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[SPEAKER_01]: It's not that you have just more authority just because, but you're really trying to brand yourself as the authority in the subject that you're trying to sell whether it's a book about a certain topic like real estate investment or coaching or anything like that.

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[SPEAKER_01]: But the authority building is when you just put yourself out there on as many platforms as possible.

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[SPEAKER_01]: and you come across to the people who are watching, like the authority.

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[SPEAKER_01]: And sometimes you have to use other people's authority, like people that have well-established podcast or TV shows or who has a large network to refer you out, it's going to help brand that similar authority.

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[SPEAKER_01]: For example, I remember that book Rich Dead Ported by Robert Kuss.

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[SPEAKER_01]: Okay, so I remember reading either that book or another book where he talked about how the book

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[SPEAKER_01]: it wasn't selling as much until Oprah Winfrey got hold of the book, interviewed him on her show, and when after the show was done, he's, I'm paraphrasing, so if I could say wrong.

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[SPEAKER_01]: As I recall, I was reading that he said she leaned over to him and said, I just sold you a million copies.

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[SPEAKER_01]: Wow, you know, because of her authority as an established TV host at the trust, you know, so you're authority building, especially when people are going around on other people's platform, they're building that authority through somebody else's authority.

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[SPEAKER_02]: Yeah, that makes sense.

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[SPEAKER_02]: Yep.

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[SPEAKER_02]: And then it's like, it's really all comes down to credibility and reputation is really what I think of when I think of authority building.

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[SPEAKER_02]: So you got to build that trust and give

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[SPEAKER_02]: You've got to actually listen and get feedback to actually know what is working and then It's comes down to reputation which you know word of mouth and all of that builds reputation from the beginning But then when it's only you as a like a personal

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[SPEAKER_02]: like like maybe you're the the single member LLC guy that's going and doing everything you're the owner operator and it's all built on you and your credibility and your networking skills yeah but then there's like something after that that happens yeah well yes and so

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[SPEAKER_01]: Well, that's a lot in all in ones.

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[SPEAKER_01]: Yeah, I know, that's okay.

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[SPEAKER_01]: That's kind of a great view here.

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[SPEAKER_01]: What we're going to unwind.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: So let's go over the two types of authorities.

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[SPEAKER_01]: At least what we've been able to establish, there might be some other types of authority, but like the real evident ones are how people see you online.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: And then how people see you in person.

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[SPEAKER_01]: Right.

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[SPEAKER_01]: And how they how you make them feel.

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[SPEAKER_01]: Well, at the end of the day, it comes down to that.

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[SPEAKER_01]: It's not about how great your product is.

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[SPEAKER_01]: It's how you and or that product, or whatever your service that you have, makes people feel in the end.

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[SPEAKER_01]: Why is it that it's important that you make people feel a certain way?

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[SPEAKER_01]: And more importantly, you're trying to give your clients an amazing experience, not a bad experience.

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[SPEAKER_01]: But it all comes down to experience and feeling, because experience gives people a feeling.

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[SPEAKER_01]: So Maya Angelou, although she was an activist, we could take her quote, her famous quote of nobody, nobody will know what you did, but they'll remember how you made them feel.

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[SPEAKER_01]: And we could bring that into business and say,

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[SPEAKER_01]: At the end of the day, your product may or may not be the life-changing thing for that client.

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[SPEAKER_01]: Your service may or may not be the life-changing thing for that client.

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[SPEAKER_01]: However, if you work really hard on making your client feel an amazing feeling after each session or after each experience with you, then you start to develop and build

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[SPEAKER_01]: a raving fan.

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[SPEAKER_01]: And when you have a raving fan, you have the authority to ask them, hey, I need some referrals.

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[SPEAKER_01]: I need some reviews.

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[SPEAKER_01]: I need whatever.

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[SPEAKER_01]: I need you to come visit me at this event and bring people with you.

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[SPEAKER_02]: If I can ask on the physical side of things, how do you start?

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[SPEAKER_02]: What's the best way to start your authority building as a brand?

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[SPEAKER_01]: Right, so I remember when I first came to Kansas any five years ago and I've been an established and successful business coach with a firm in San Diego.

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[SPEAKER_01]: So my medical classes are talking to you.

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[SPEAKER_02]: I can hear that one.

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[SPEAKER_01]: This is what it is to hot.

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[SPEAKER_02]: How is it too hot to your glasses or too hot?

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[SPEAKER_02]: Well, I'm making an nervous no.

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[SPEAKER_02]: Okay, he took off his meta glasses.

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[SPEAKER_02]: We heard it.

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[SPEAKER_01]: No, I'm trying to like record a point of view thing here.

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[SPEAKER_01]: I'm like, well, I isn't it working, whatever, so to be able to talk.

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[SPEAKER_01]: I did say that.

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[SPEAKER_01]: Well, that's your blind.

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[SPEAKER_01]: I'm choosing to to believe it that way.

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[SPEAKER_01]: That's funny.

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[SPEAKER_01]: So in person, how do you build the authority with people around you?

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[SPEAKER_01]: Well, number one.

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[SPEAKER_01]: Well, first of all, this is back up a little bit.

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[SPEAKER_01]: Number one, you have to be a person of integrity, right?

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[SPEAKER_01]: You have to be approachable, a person of integrity, somebody who does what they say they're going to do, and you build up that reputation.

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[SPEAKER_01]: But if you're just trying to build the authority and you have those characteristic traits, just meeting people in general, going to places where your type of people or your type of clients might be hanging out.

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[SPEAKER_01]: So I was given the example before my medical asses went off.

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[SPEAKER_01]: I had an established coaching from in San Diego, but Kansas City was a whole new market for me.

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[SPEAKER_01]: I knew nobody.

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[SPEAKER_01]: Nobody.

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[SPEAKER_01]: I remember the second week we moved out here.

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[SPEAKER_01]: I was already visiting B&I chapters, ACA chapters.

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[SPEAKER_01]: I was looking to just hang out with other entrepreneurs, knowing that as a business coach, entrepreneurs of certain sorts and calibers,

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[SPEAKER_01]: where my type, those are my type of ideal clients.

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[SPEAKER_01]: Now, as a network, I started to filter out the ones that I wanted to work with or not.

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[SPEAKER_01]: And then I started going for that.

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[SPEAKER_01]: And the fact that number one, I was already an established business coach.

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[SPEAKER_01]: There's a little bit of credibility there.

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[SPEAKER_01]: I had some success and I also carried myself well, I built the authority to ask people to start coaching with me and to pay me for some money.

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[SPEAKER_01]: So physical authority was all about for me networking, but if I looked raggedy, if I didn't speak articulately, if I didn't come across confident, if I, you know, feeling all those blanks, it's harder to build your credibility and authority that way.

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[SPEAKER_01]: So it helps.

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[SPEAKER_01]: if you have already established some type of confidence in your area of expertise.

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[SPEAKER_01]: So when you network, it doesn't sound or look like you have no clue what you're doing.

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[SPEAKER_01]: Because other experience entrepreneurs will pick that up right away.

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[SPEAKER_02]: So I like that you said confidence, because confidence feels fake until you actually learn the true confidence.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: And so when you say confidence, I was thinking of the character too, like confidence in your character, who you are in your own values.

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[SPEAKER_02]: help you make that next step because if someone doesn't understand that side of things, it can be wishy-washy, be like walking on thin ice all the time and burnout might be around the corner because you've never figured out who you are.

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[SPEAKER_02]: Do you think you see that?

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[SPEAKER_01]: I do, especially in the coaching industry, I see a lot of that with people that try to become business coaches or some form of performance coach because they had like one or two maybe small successes.

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[SPEAKER_01]: And they do all those things that you just talked about a little bit wrong and then they burn out and they lose hope and then, you know, because they truly haven't really established

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[SPEAKER_01]: that type of credibility or that experience that they need, because credit really comes with experience as well.

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[SPEAKER_01]: Yeah, authority comes with experience behind it.

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[SPEAKER_01]: I don't know how often I'm asked, well,

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[SPEAKER_01]: Do you own businesses?

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[SPEAKER_01]: As a business coach, do you own businesses?

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[SPEAKER_01]: What have you done before that kind of qualifies you?

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[SPEAKER_01]: And although they don't typically ask it directly, which some do, some don't, they're trying to skirt around, trying to figure that out.

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[SPEAKER_01]: Okay, he says it's a great business coach.

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[SPEAKER_01]: I see him networking all over the place.

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[SPEAKER_01]: However, can I trust that if I chose him as my business coach or referred my clients based off of his experience, is he gonna be able to help me or whoever I am?

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[SPEAKER_02]: And if he is an expert coach but never played the game, I always like saying like an Andy Reed or someone like that, like ultra smart, they are more rare and you could find one of those, but then you really gotta

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[SPEAKER_02]: ask, you're seeking out proof.

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[SPEAKER_02]: Yeah, because the credibility isn't there yet.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: So when you're looking for the proof, don't look in the pudding.

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[SPEAKER_02]: Because it's actually not there.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: But you actually can have results that you can show as well.

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[SPEAKER_02]: But still, that aims towards your authority

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[SPEAKER_01]: Let's look at Andy Reed.

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[SPEAKER_01]: I mean, if you're a Kenshi cheese fan that's fine, if you're not, you know the name Andy Reed, because he hopped around a bit, I mean, he was with the Eagles, and he got them all the way to play us in almost a Super Bowl, even though he never played the game, we knew or at least the ownership of Kenshi, and you knew, hey, he has potential.

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[SPEAKER_02]: Yeah.

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[SPEAKER_01]: You know, we might just need to give him the better team behind that.

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[SPEAKER_02]: Yeah.

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[SPEAKER_01]: And then he was able to take what five appearances, three Super Bowl wins so far.

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[SPEAKER_02]: But if there's someone in business like that,

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[SPEAKER_02]: not for coaching but for another type of business and they want to get into it and so they're assuming themselves to be that kind of person, but they actually don't have the proof yet.

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[SPEAKER_02]: Yeah, then like what should they do?

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[SPEAKER_01]: Well I'll tell you what I did.

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[SPEAKER_01]: So I was being coached.

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[SPEAKER_01]: Coach Kerry Kaufman, I think for five years, and then I wanted to

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[SPEAKER_01]: where it could run without me.

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[SPEAKER_01]: So I thought, I know what to do.

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[SPEAKER_01]: Let me coach people.

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[SPEAKER_01]: Well, I think she knew in the back her head that coaching is a bit different.

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[SPEAKER_01]: You know, building a coaching firm is not for the fan of heart.

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[SPEAKER_01]: I've learned that the hard way.

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[SPEAKER_01]: But I was like, I wanna join your team.

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[SPEAKER_01]: She's like, no, and I kept insisting.

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[SPEAKER_01]: So she said, you know what?

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[SPEAKER_01]: Go get four clients.

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[SPEAKER_01]: Coach them for a little bit.

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[SPEAKER_01]: Let me know what you think.

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[SPEAKER_01]: Guess what I did.

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[SPEAKER_01]: I have four clients.

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[SPEAKER_01]: I coach them and I felt even more in love with it.

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[SPEAKER_01]: Oh, right.

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[SPEAKER_01]: So then she brought me on because I was like, you can do that.

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[SPEAKER_01]: So, so that's a good way to free.

15:58.073 --> 16:00.295
[SPEAKER_01]: She was kind of like testing Nancy number one.

16:00.315 --> 16:01.597
[SPEAKER_01]: Can I go get my own clients number two?

16:02.057 --> 16:03.339
[SPEAKER_01]: Are people gonna pay me anything?

16:04.280 --> 16:08.865
[SPEAKER_01]: Number three, I'm gonna burn out really quick from being self-employed and physical.

16:08.925 --> 16:13.750
[SPEAKER_01]: If you really think about it, if you're only a coach and you have not built a firm around it, you're self-employed.

16:14.911 --> 16:15.612
[SPEAKER_01]: I have a firm.

16:16.992 --> 16:27.426
[SPEAKER_01]: I still coach because I love it, but I have only a small few select few clients and then I have all my other coaches pretty much coaching the rest of the clients that we have.

16:28.788 --> 16:29.249
[SPEAKER_01]: That's amazing.

16:29.289 --> 16:33.755
[SPEAKER_01]: So when you ask like what you do well, that's what she made me do and I thought it was kind of cool.

16:34.436 --> 16:37.981
[SPEAKER_02]: Yeah, and I feel like just integrity goes so far.

16:38.562 --> 16:45.852
[SPEAKER_02]: So like if you're just starting out and then like going make some offer and like that really showcases.

16:46.169 --> 17:04.486
[SPEAKER_02]: Like, yeah, I haven't done this for very long, but I've learned this and I'm very good at doing these inputs and you could just position someone real well and then make them your credible source after that.

17:05.167 --> 17:07.452
[SPEAKER_02]: Could be a way to snowball it.

17:08.343 --> 17:10.450
[SPEAKER_02]: Yeah, that's that's what I kind of had to do with video.

17:10.911 --> 17:11.132
[SPEAKER_01]: Yeah.

17:11.212 --> 17:12.697
[SPEAKER_02]: That's the video world creatives.

17:13.138 --> 17:17.492
[SPEAKER_02]: It's like, well, what have you done, but then later it starts becoming

17:18.451 --> 17:23.498
[SPEAKER_02]: once everyone starts seeing you as the authority person in that world.

17:23.598 --> 17:23.898
[SPEAKER_02]: Yeah.

17:24.299 --> 17:27.983
[SPEAKER_02]: Then do they don't even really go and visit the website or anything.

17:28.124 --> 17:28.424
[SPEAKER_01]: They don't.

17:28.925 --> 17:32.730
[SPEAKER_02]: Now, what he looks for portfolio as a business.

17:33.070 --> 17:33.290
[SPEAKER_01]: Yeah.

17:33.731 --> 17:34.272
[SPEAKER_01]: Well, look at you.

17:34.392 --> 17:39.218
[SPEAKER_01]: I mean, you went from different styles and different, you know, themes in your business.

17:39.278 --> 17:42.923
[SPEAKER_01]: And now you've established yourself as the podcast.

17:43.426 --> 17:53.207
[SPEAKER_01]: recruiting studio authority, you know, whenever in Kansas City, and you're getting people just because of number one, um, what others have said about their experience with you guys.

17:53.969 --> 18:02.127
[SPEAKER_01]: Number two, they see your face and your brand all over other people's YouTube's because you're co-collaborating, collaborating, co-collar, you know what I'm saying?

18:02.107 --> 18:20.334
[SPEAKER_01]: And so you're establishing yourself as that authority and now you're also allowing people to come and be guests on other podcasts that you own to see if that's some of them actually want to do and they experience their experience with you and then it's like done deal and I thought that was impressive.

18:21.495 --> 18:30.088
[SPEAKER_02]: So you so on going back to physical for authority building, you said character and then you said networking, I know there's another one.

18:30.068 --> 18:31.314
[SPEAKER_01]: there is always about to go into it.

18:31.334 --> 18:33.404
[SPEAKER_01]: Okay, your physical appearance and how you talk.

18:33.846 --> 18:34.429
[SPEAKER_01]: Let's talk about that.

18:34.710 --> 18:35.233
[SPEAKER_01]: All right, right.

18:35.514 --> 18:39.252
[SPEAKER_01]: People are drawn to you first by how you look and how you come across.

18:39.991 --> 19:09.694
[SPEAKER_01]: that that's typically how does he you look homeless people going to think you're homeless I'm let's just be real I know a lot of entrepreneurs out there that don't care about how they look I looked homeless you call me Jesus you had a lot here and a big beard it was actually well trimmed I was like you look like Jesus but then when you had your baseball cap I was like you look like a pro baseball player too no okay in my told you that as well yeah in my

19:10.298 --> 19:27.582
[SPEAKER_01]: you did and you know when Michelle told me to talk with you she let me know that you are a videographer so I don't think I was surprised by just how casual you looked you know casual you don't look bad but there there are people that you know especially I see a lot in the contracting world

19:27.646 --> 19:40.414
[SPEAKER_02]: Yeah, like, exactly what you describe on your old business all the time, where, like, you just, you have stains everywhere and it's like, yeah, I'm just working and like, it doesn't even look like, yeah, the face looks like a mess too.

19:40.815 --> 19:46.127
[SPEAKER_01]: When I ran an air duct cleaning company, a very successful one in San Diego, had multiple people working for me.

19:46.107 --> 19:49.354
[SPEAKER_01]: I made it a point to have five shirts in everybody's veins.

19:49.855 --> 19:55.066
[SPEAKER_01]: Because we've seen chimneys and ducks and I was like, and then we had a simple grain diluted because it was all natural.

19:55.667 --> 20:05.027
[SPEAKER_01]: And I said, in between jobs, you're changing your shirts, you're wiping off all the dirt on your arms, new neck and your face with simple grain.

20:05.007 --> 20:09.556
[SPEAKER_01]: Unless somebody was allergic and none what were because simple greens natural, right?

20:09.576 --> 20:13.724
[SPEAKER_01]: So I bought a natural product, as you have to look good for every house that you walk into.

20:13.744 --> 20:26.610
[SPEAKER_01]: I really wanted our physical presence to really establish excellence, because one of our core values was we take pride in our professional appearance, I want people to be impressed with this.

20:26.590 --> 20:28.933
[SPEAKER_01]: When I went into estimates, I actually dressed nice.

20:28.973 --> 20:31.798
[SPEAKER_01]: I had nice slacks, nice shoes, and I tucked in beautiful polo.

20:32.138 --> 20:33.740
[SPEAKER_01]: And that was appropriate for our business.

20:34.682 --> 20:37.426
[SPEAKER_01]: I didn't show up in raggedy jeans and dirty stuff.

20:37.486 --> 20:37.706
[SPEAKER_00]: Yeah.

20:37.826 --> 20:39.088
[SPEAKER_01]: I showed up clean.

20:39.669 --> 20:43.455
[SPEAKER_01]: And I feel like there were times people made comments about it in a positive way.

20:44.055 --> 20:45.658
[SPEAKER_01]: And I most likely got the job because of that.

20:46.779 --> 20:49.223
[SPEAKER_02]: Wow, because it makes you feel more approachable, too.

20:49.388 --> 20:50.590
[SPEAKER_01]: our vans were clean.

20:50.630 --> 20:51.751
[SPEAKER_01]: We had to let those on them.

20:51.811 --> 20:53.394
[SPEAKER_01]: I mean, our guy showed up.

20:53.574 --> 20:55.076
[SPEAKER_01]: I made sure that they were groomed well.

20:55.797 --> 21:03.828
[SPEAKER_01]: We were going to homes where, you know, nine times out of ten, it was a mom that was there with their kids and their husbands were not there.

21:04.649 --> 21:08.595
[SPEAKER_01]: How are you going to make them feel if you come dirty, ugly, smelling like nicotine?

21:08.635 --> 21:09.556
[SPEAKER_01]: All that.

21:09.957 --> 21:13.101
[SPEAKER_01]: Your physical appearance goes a long way.

21:13.081 --> 21:22.596
[SPEAKER_01]: how you are articulate with your words and your speech and your confidence goes a long way, especially when it comes to authority building, especially authority adding.

21:22.957 --> 21:36.439
[SPEAKER_02]: So that's a good point, like uniform, like having the logo, if you have a good logo, and it's not just some random craft curly font style, if that's not the one what you're going for, you show up maybe.

21:36.419 --> 21:54.968
[SPEAKER_02]: with a crew a team and they all have uniforms like that can actually make you look more oh yeah authoritative is that the word yeah well so it doesn't deal with our business we had a system of how we showed up to every single job we had a system to how everybody answered the phones

21:54.948 --> 21:56.371
[SPEAKER_01]: consistently.

21:57.012 --> 22:00.599
[SPEAKER_01]: We had pricing that had formulas so people didn't have to guess.

22:01.120 --> 22:05.027
[SPEAKER_01]: We had a website that was clean and that was interactive.

22:05.488 --> 22:08.233
[SPEAKER_01]: We had prices on our website so we showed transparency.

22:08.734 --> 22:13.563
[SPEAKER_01]: All those things built are authority as the duck cleaners in San Diego that everybody wanted to go to.

22:14.164 --> 22:15.707
[SPEAKER_01]: Guess what that allowed us to do?

22:16.480 --> 22:18.603
[SPEAKER_01]: take on more jobs and raise prices.

22:18.883 --> 22:24.370
[SPEAKER_01]: We raised prices to where we were the most expensive in San Diego, and we were booked out months and advanced at times.

22:24.971 --> 22:25.492
[SPEAKER_01]: That's awesome.

22:25.712 --> 22:25.992
[SPEAKER_01]: Months.

22:26.833 --> 22:27.614
[SPEAKER_01]: That's awesome.

22:27.735 --> 22:30.118
[SPEAKER_02]: What was that like at that moment when you realized that?

22:30.138 --> 22:31.219
[SPEAKER_02]: I was scared.

22:31.740 --> 22:32.100
[SPEAKER_01]: Oh yeah.

22:32.521 --> 22:33.842
[SPEAKER_01]: I was like, oh shoot, we're doing it.

22:33.983 --> 22:35.645
[SPEAKER_01]: Oh shoot, we're booked out too far out.

22:35.945 --> 22:37.547
[SPEAKER_01]: People are going to start rescheduling.

22:37.567 --> 22:39.670
[SPEAKER_01]: Which that did happen so we hired another person.

22:39.650 --> 22:41.415
[SPEAKER_01]: You know, to help with that, to help with that.

22:41.635 --> 22:45.847
[SPEAKER_01]: So then we start saying, hey, we actually have a spot open, two to three months, which I can still do it.

22:45.867 --> 22:46.970
[SPEAKER_01]: All right, yes, absolutely.

22:47.752 --> 22:48.133
[SPEAKER_01]: Oh, yeah.

22:48.173 --> 22:48.434
[SPEAKER_01]: Okay.

22:49.156 --> 22:50.419
[SPEAKER_01]: So we, yeah.

22:50.500 --> 22:50.800
[SPEAKER_01]: Yeah.

22:51.001 --> 22:52.262
[SPEAKER_01]: It was great.

22:52.282 --> 22:53.123
[SPEAKER_01]: We built authority.

22:53.484 --> 22:56.308
[SPEAKER_01]: You know, I think we hit our cap on the authority and what it was.

22:56.828 --> 22:59.171
[SPEAKER_01]: We also didn't want to grow so much.

22:59.372 --> 23:03.978
[SPEAKER_01]: I'm told to bear them when we wanted it to be because we loved our profit margins where they were.

23:04.599 --> 23:06.641
[SPEAKER_01]: So there was a lot of things that we learned to do that.

23:06.681 --> 23:11.007
[SPEAKER_01]: It's just building the authority takes a lot more than just knowing.

23:10.987 --> 23:12.510
[SPEAKER_01]: your craft.

23:12.530 --> 23:19.704
[SPEAKER_01]: People think that just because you are the best means that you have the authority and that is just not true because it's not about being an expert.

23:19.724 --> 23:21.107
[SPEAKER_02]: It's about being a trusted expert.

23:21.908 --> 23:22.329
[SPEAKER_01]: Exactly.

23:22.590 --> 23:26.397
[SPEAKER_01]: Well, if you come across trusted, you are now an expert in their mind.

23:27.001 --> 23:27.982
[SPEAKER_02]: Yeah, honestly.

23:28.102 --> 23:29.865
[SPEAKER_02]: Yeah, so really take away the word expert.

23:29.965 --> 23:31.227
[SPEAKER_02]: It's just being trusted.

23:31.267 --> 23:33.930
[SPEAKER_01]: Yeah, because I can be the best business coach.

23:34.351 --> 23:40.539
[SPEAKER_01]: But if my potential clients don't feel like I will even care one bit about them, then I am no longer the expert they want.

23:41.060 --> 23:42.201
[SPEAKER_02]: It's like filling in the blank.

23:42.221 --> 23:45.846
[SPEAKER_02]: Like I can trust Joe with blank.

23:45.866 --> 23:50.933
[SPEAKER_02]: Be like, I can trust Jared, do it for yourself like, and then that's how you can figure out.

23:50.913 --> 23:56.561
[SPEAKER_02]: Yeah, what you're very confident with really for one for two what you might be known for.

23:56.621 --> 23:57.362
[SPEAKER_01]: Right.

23:57.783 --> 23:58.765
[SPEAKER_01]: Well let's take you for example.

23:59.265 --> 24:00.267
[SPEAKER_01]: I've experienced your services.

24:01.068 --> 24:05.374
[SPEAKER_01]: If you if I showed up to do content like whatever you want to do, I don't care.

24:06.015 --> 24:07.377
[SPEAKER_01]: But you walk people through it.

24:08.619 --> 24:10.522
[SPEAKER_01]: You help them come up with the lines.

24:10.562 --> 24:12.685
[SPEAKER_01]: You help them come up with the terminology.

24:12.665 --> 24:40.393
[SPEAKER_01]: that builds trust number one as a client you make them feel as if you actually care about the content going out and you do obviously because you wanted to be good and want them to come back but secondly you made me feel like oh shoot like you drew out of me what needed to come out and I would not have come up with that if it weren't for you so what does that do it builds trust and it builds credibility and as a result your authority margin goes up authority margin

24:40.373 --> 24:41.976
[SPEAKER_01]: I just made that up.

24:41.996 --> 24:43.999
[SPEAKER_01]: Authority margin, 30 margin.

24:44.119 --> 24:47.424
[SPEAKER_01]: So on a physical standpoint, there's a lot that you could do.

24:47.484 --> 24:50.809
[SPEAKER_01]: Number one, you have to have the characteristics behind that.

24:50.829 --> 24:53.033
[SPEAKER_01]: So people trust you for who you are first.

24:53.854 --> 24:56.238
[SPEAKER_01]: And then you start doing things like getting in front of people.

24:56.679 --> 24:58.401
[SPEAKER_01]: You do have to know what you're talking about.

24:59.223 --> 25:01.586
[SPEAKER_01]: And then you have to come across as somebody very approachable.

25:02.247 --> 25:04.491
[SPEAKER_01]: And you have to be willing to help.

25:06.142 --> 25:13.738
[SPEAKER_01]: In the beginning when you're building your credibility, it's not wrong or unwise to help people out a little bit.

25:15.203 --> 25:21.329
[SPEAKER_01]: And then build from there, especially if you have no idea or you have no experience in that market.

25:21.789 --> 25:24.492
[SPEAKER_01]: I remember there was a few clients I took on, I'm like, you know what, I'll just help you.

25:24.932 --> 25:25.733
[SPEAKER_01]: I'll really, really help you.

25:26.154 --> 25:27.255
[SPEAKER_01]: Number one, because I cared about them.

25:27.295 --> 25:31.299
[SPEAKER_01]: Number two, I understood how influential they were probably in the market of Kansas City.

25:31.779 --> 25:34.362
[SPEAKER_01]: And that's how I built by helping people out as well.

25:35.363 --> 25:37.905
[SPEAKER_01]: And that built my authority because they got results.

25:38.906 --> 25:41.869
[SPEAKER_01]: And then after six or seven months, I was like, okay, it's time to pay me.

25:41.849 --> 25:55.588
[SPEAKER_02]: And what's cool is I see you, another thing is something you use to get higher qualified leads, and it significantly increases the conversions.

25:55.822 --> 25:59.107
[SPEAKER_02]: And that is seminars and public speaking.

25:59.467 --> 26:08.321
[SPEAKER_02]: And it also builds the authority because they trust you because I feel like you need to add value to people to earn trust.

26:08.681 --> 26:09.162
[SPEAKER_02]: Yeah.

26:09.182 --> 26:17.795
[SPEAKER_02]: And that's a way to directly experience value that action coach Kansas City or Joseph Carrow can provide for someone.

26:18.115 --> 26:19.077
[SPEAKER_01]: Yeah.

26:19.377 --> 26:20.579
[SPEAKER_01]: And let's just be clear.

26:20.619 --> 26:24.765
[SPEAKER_01]: You can actually do this with any business and any industry.

26:24.745 --> 26:37.543
[SPEAKER_01]: You might not do it uniquely like me as a coach or you look a videographer, but if you're a landscaper, if you're a plumber, you know, you should be networking and you should look sharp and you should know what you're talking about, but you should also be approachable and have a good reputation.

26:38.244 --> 26:39.606
[SPEAKER_01]: And if you do that, you build the authority.

26:39.946 --> 26:41.809
[SPEAKER_01]: I mean, brands are built through authority.

26:42.329 --> 26:48.458
[SPEAKER_01]: When you look at airlines, there's two brands that I had right now that have authority.

26:48.556 --> 26:54.884
[SPEAKER_01]: where it's like, okay, I first go to Delta, and if I can't find good deals on Delta, that's my number one Southwest.

26:56.246 --> 26:57.888
[SPEAKER_02]: We just did Southwest flights today.

26:58.168 --> 26:58.368
[SPEAKER_01]: Yeah.

26:59.590 --> 27:01.432
[SPEAKER_01]: But then I don't go for Spirit, that's for sure.

27:02.093 --> 27:04.576
[SPEAKER_02]: But now like Southwest starting to become like Spirit.

27:04.596 --> 27:06.699
[SPEAKER_02]: I know what it is, it is.

27:07.099 --> 27:10.464
[SPEAKER_02]: They charge for the carry-ons now and that used to be their brand promise.

27:10.564 --> 27:13.307
[SPEAKER_01]: Yeah, to fly with two free bags, just like that.

27:13.447 --> 27:14.749
[SPEAKER_01]: Yeah, it's like, yeah, thank you.

27:14.729 --> 27:15.591
[SPEAKER_01]: Well, they're trying to compete.

27:15.611 --> 27:16.614
[SPEAKER_01]: They're trying to become a delta.

27:16.815 --> 27:20.785
[SPEAKER_01]: They're trying to get away from the low margin, you know, frontier and spirit.

27:20.805 --> 27:23.252
[SPEAKER_02]: But they're, I feel like they're actually doing that.

27:23.412 --> 27:30.932
[SPEAKER_02]: They're, they're getting lower prices now or it's their way to upcharge in a new market, but now you're upcharging.

27:31.688 --> 27:41.137
[SPEAKER_01]: Yeah, so I mean, Delta, they have Delta and I'm a card holder and honestly, my flight sometimes are cheaper than Southwest do you know what I get to honestly and it's not to brag.

27:41.157 --> 27:50.165
[SPEAKER_01]: I just I fly a lot so I'm a card holder, not only do I get points when I purchase things, but I get free lounge access, oh, let me take something.

27:50.585 --> 28:01.695
[SPEAKER_01]: When you can go to a lounge, it's quiet instead of the general area and you get free food, free drinks, free snacks and a place to work, it makes your your business travel experience

28:01.675 --> 28:09.425
[SPEAKER_01]: Delted now has the authority to market to me and tell me, hey, we have some deals and I'll be like, what is it?

28:09.445 --> 28:11.488
[SPEAKER_01]: It has my attention and they've earned that trust.

28:11.508 --> 28:12.049
[SPEAKER_01]: They've earned it.

28:12.369 --> 28:13.711
[SPEAKER_01]: Yeah, it's a big experience.

28:15.133 --> 28:22.303
[SPEAKER_01]: So as we talked about the physical side, let's talk about how we could take some of those things and bring it to digital.

28:22.323 --> 28:31.395
[SPEAKER_01]: Because that is a platform that's definitely definitely

28:31.595 --> 28:43.815
[SPEAKER_02]: And we kind of already mentioned something, like the way the website looks, that matters, because due to if it looks like you just slot this together on wigs or something, then it's like,

28:44.318 --> 28:51.089
[SPEAKER_02]: at least to me, and to millennials and below, a lot of people that looks like they're not as credible.

28:51.490 --> 28:51.870
[SPEAKER_02]: Yeah.

28:51.890 --> 29:00.384
[SPEAKER_02]: So I actually have a solid looking website, but also a solid functioning website, and the website can also communicate the language and relate to you.

29:00.745 --> 29:00.965
[SPEAKER_01]: Yeah.

29:01.386 --> 29:08.217
[SPEAKER_02]: Now, then after that, there's a foundational thing that even if you don't have a website,

29:09.547 --> 29:11.449
[SPEAKER_02]: you should focus on this first.

29:12.030 --> 29:13.571
[SPEAKER_02]: Okay, do you want to make a guess?

29:14.092 --> 29:17.836
[SPEAKER_01]: I do, but I feel like if I'm wrong on air, it's gonna suck.

29:17.856 --> 29:22.061
[SPEAKER_01]: Okay, here I'll tell you, no, it's reviews.

29:22.181 --> 29:23.382
[SPEAKER_02]: Google, oh yeah, I'm gonna say that.

29:23.783 --> 29:24.403
[SPEAKER_02]: Five star reviews.

29:24.744 --> 29:30.790
[SPEAKER_02]: That's digital, and that literally is building your credibility, which makes you more visible, which means there's authority.

29:30.830 --> 29:33.293
[SPEAKER_02]: And maybe not a five star, like,

29:33.273 --> 29:34.214
[SPEAKER_02]: You need like 4.9.

29:34.815 --> 29:35.876
[SPEAKER_01]: Yeah, you know.

29:36.496 --> 29:44.264
[SPEAKER_01]: I know that there are some companies I've used that don't even have a website link on their Google my business, but they have hundreds of five sort of views.

29:44.824 --> 29:46.026
[SPEAKER_01]: Oh, and I've ended up using them.

29:46.466 --> 29:48.068
[SPEAKER_02]: Okay, and how was it?

29:48.668 --> 29:49.629
[SPEAKER_02]: Great, sweet.

29:49.789 --> 29:50.910
[SPEAKER_02]: The reviews are there for a reason.

29:51.071 --> 29:53.293
[SPEAKER_02]: Yeah, they just might be extremely localized.

29:53.373 --> 29:55.515
[SPEAKER_02]: And I think for that business, they have a lot more potential.

29:55.535 --> 29:58.538
[SPEAKER_02]: Well, I did suggest that they get a website

29:58.906 --> 30:04.065
[SPEAKER_01]: Yeah, yeah, but with five hundred five sort of views, it's also helping them out on a organic sense.

30:04.346 --> 30:04.888
[SPEAKER_01]: Yeah.

30:04.908 --> 30:06.975
[SPEAKER_01]: Um, but

30:07.276 --> 30:18.552
[SPEAKER_01]: Either way, you're absolutely right because if you have a great looking website, but zero five sort of views, there's nothing to give anybody credibility about your company.

30:19.013 --> 30:19.213
[SPEAKER_02]: Right.

30:19.353 --> 30:21.516
[SPEAKER_01]: Oh, sorry, a sense of credibility for your company.

30:22.117 --> 30:26.464
[SPEAKER_01]: And by default, your authority margin is low, authority margin.

30:26.524 --> 30:26.884
[SPEAKER_01]: Look at that.

30:26.904 --> 30:27.305
[SPEAKER_01]: I like that.

30:27.625 --> 30:29.588
[SPEAKER_01]: Can you remember that?

30:30.310 --> 30:47.526
[SPEAKER_01]: meant that coin producer do you mind writing that in my book of notes that you're you know authority margin there we go you can't request by the way by the way I just found out today that our producer is keeping a list of funny and funny quotes that we say that don't make any sense

30:47.506 --> 30:54.233
[SPEAKER_01]: So, I wasn't even aware that I said, when I was young, I was 37 years old, and I was just made aware of that by our producer.

30:54.593 --> 30:56.995
[SPEAKER_02]: What I was young, I was 37 years old.

30:57.055 --> 31:01.860
[SPEAKER_01]: I'm like, that doesn't sound right, and apparently she'd logged it.

31:02.321 --> 31:03.362
[SPEAKER_01]: Are you 38 now?

31:04.022 --> 31:04.803
[SPEAKER_01]: I'm turning 38.

31:04.883 --> 31:06.665
[SPEAKER_02]: Oh, okay, sweet.

31:07.766 --> 31:15.173
[SPEAKER_02]: So, another way on the digital footprint would be one of the most obvious social media.

31:15.554 --> 31:15.994
[SPEAKER_01]: Oh, yeah.

31:16.835 --> 31:24.526
[SPEAKER_02]: So this is like, where, out of sight, out of mind comes into play, and you find that to be so true.

31:26.048 --> 31:31.836
[SPEAKER_02]: It's, what is the being, I think, they always say visibility, credibility, and I forgot.

31:32.077 --> 31:36.924
[SPEAKER_02]: Something else, someone let us know that goes to a being, but anyways, it's so true enough to know.

31:36.944 --> 31:37.845
[SPEAKER_02]: Yeah.

31:37.865 --> 31:40.108
[SPEAKER_02]: But what's funny is like,

31:40.088 --> 31:43.693
[SPEAKER_02]: a lot of people are quoting that and they believe in it but then they don't post on social media.

31:43.893 --> 32:04.520
[SPEAKER_02]: There's an amplified visibility on social media and I would argue that the first amounts of people, you're going to be like, oh, I'm only going to 100 views on this, you know, when you're just starting out and then, but then the amounts of people that actually come up to you and they're like, hey, I saw your video.

32:04.741 --> 32:05.742
[SPEAKER_02]: Oh, yeah, really?

32:06.262 --> 32:10.350
[SPEAKER_02]: and there's no evidence that they liked it, that they wrote a comment, or anything.

32:10.510 --> 32:11.492
[SPEAKER_02]: It's whenever I go to church.

32:11.773 --> 32:13.897
[SPEAKER_01]: So I saw your video, like, could you like it, please?

32:14.639 --> 32:17.925
[SPEAKER_02]: So at first level on social media, I've been sharing, yeah.

32:18.586 --> 32:25.941
[SPEAKER_02]: So like you've seen it, and I've seen it, and I know some other people I've seen it, is the first level of,

32:25.921 --> 32:32.428
[SPEAKER_02]: ROI for social media is actually staying top of mind as reminders for people.

32:32.988 --> 32:35.911
[SPEAKER_02]: So it goes along with all the other things you're already doing.

32:36.051 --> 32:42.398
[SPEAKER_02]: If you've had a sales conversation with someone and then they see your video come up and you had that proposal out there.

32:43.579 --> 32:49.064
[SPEAKER_02]: Oh yeah, I was going to go check that proposal, you know, or yeah, I want to be sent something over.

32:49.084 --> 32:49.885
[SPEAKER_01]: I'm going to check my email.

32:50.185 --> 32:51.827
[SPEAKER_01]: It also serves as a drip.

32:51.807 --> 33:11.419
[SPEAKER_01]: Yeah, um, I know this like when I'm when I have my team following up with some potential clients and they're just not answering I'm like go see if you can Friend them on Facebook or message them on Facebook or like one of their posts or start liking a bunch of their posts and then it's like not always but oftentimes we start getting

33:11.399 --> 33:14.403
[SPEAKER_01]: Messages back from them saying you know what I've been thinking about you.

33:14.423 --> 33:34.386
[SPEAKER_01]: I'm so sorry I put you off and it's like a great way for You know dripping But there are so many people that are on social media YouTube Instagram and Facebook particularly When it comes to business and the age group that's pretty much buying what we do yeah

33:34.568 --> 33:44.081
[SPEAKER_01]: Um, your credibility and authority margin can reach more people than just your local market, especially if you have something that can sell to people in other markets.

33:45.463 --> 34:01.205
[SPEAKER_01]: Um, I've never met Alex Hermosie before, but his authority margin is at high levels right now, because of all the stuff that I watched, following some of his advice, the books that come out, how I feel, following his advice and actually getting results.

34:01.425 --> 34:02.466
[SPEAKER_01]: Yeah, actually getting results.

34:02.667 --> 34:03.748
[SPEAKER_01]: Yeah.

34:03.728 --> 34:05.611
[SPEAKER_01]: his credibility kept rising.

34:05.772 --> 34:06.834
[SPEAKER_01]: I started using his stuff.

34:06.954 --> 34:07.595
[SPEAKER_01]: I'm getting results.

34:07.615 --> 34:09.298
[SPEAKER_01]: His authority margin went up.

34:09.318 --> 34:11.162
[SPEAKER_01]: Alex Formosi has never met me in his life.

34:11.623 --> 34:13.767
[SPEAKER_01]: Yet he could talk to me and I will listen.

34:14.969 --> 34:16.051
[SPEAKER_01]: Yeah.

34:16.171 --> 34:16.331
[SPEAKER_01]: Right.

34:16.592 --> 34:16.812
[SPEAKER_01]: Right.

34:16.852 --> 34:16.972
[SPEAKER_01]: Right.

34:17.233 --> 34:17.433
[SPEAKER_01]: Yeah.

34:17.614 --> 34:18.756
[SPEAKER_01]: Gary V. Same thing.

34:18.936 --> 34:19.116
[SPEAKER_01]: Yeah.

34:19.437 --> 34:23.084
[SPEAKER_01]: Like every there's a lot of you told me I need to post more.

34:23.424 --> 34:26.530
[SPEAKER_01]: But until I heard Gary V say it, I sort of post him more.

34:26.951 --> 34:28.133
[SPEAKER_01]: It's it's really weird.

34:28.602 --> 34:32.151
[SPEAKER_02]: Now that's how the ability is stacking because I'm stacking against what other people have said.

34:32.171 --> 34:39.912
[SPEAKER_02]: And that actually helps because as they learn it from other guys, they trust more at the point.

34:40.381 --> 34:57.219
[SPEAKER_02]: because of their accomplishments, then it actually makes me look better too when they find it to be true from someone else, because what I become at that point is the expert guide, I'm the guide of helping you navigate things that already exist.

34:58.080 --> 35:01.363
[SPEAKER_02]: And then trust over time.

35:01.543 --> 35:04.026
[SPEAKER_02]: But I'll think it over that.

35:04.006 --> 35:05.949
[SPEAKER_01]: Your digital footprint needs to be strong.

35:06.129 --> 35:13.500
[SPEAKER_01]: I mean in today's world where everything is pretty much via zoom now I mean as a business coach even my Kansas City clients.

35:13.660 --> 35:21.111
[SPEAKER_01]: I'm meeting the majority of them on zoom For two reasons number one, it's very convenient number two I travel a lot and some my clients travel a lot too.

35:21.171 --> 35:23.875
[SPEAKER_01]: Yeah, so it's via zoom I love in person.

35:24.235 --> 35:26.939
[SPEAKER_01]: I love in person as well, but what does in person do?

35:27.660 --> 35:29.743
[SPEAKER_01]: For someone like me who likes travel it holds me down

35:30.922 --> 35:38.465
[SPEAKER_01]: So, I love the ability to do that via Zoom, so that's why for me, I hold a really large digital footprint.

35:38.485 --> 35:40.853
[SPEAKER_01]: And as a result, guys, this is Real Data.

35:41.394 --> 35:43.581
[SPEAKER_01]: I have clients all over the US.

35:44.776 --> 35:45.337
[SPEAKER_01]: Nice.

35:45.357 --> 35:48.003
[SPEAKER_01]: Not even in the territory I own for my franchise.

35:48.444 --> 35:52.834
[SPEAKER_01]: People are reaching out to me in other states saying I've been watching YouTube videos.

35:52.875 --> 35:54.338
[SPEAKER_01]: I've been watching your social media.

35:54.659 --> 35:54.899
[SPEAKER_02]: Nice.

35:55.741 --> 35:58.127
[SPEAKER_01]: You know, so you just hit another one.

35:59.229 --> 35:59.871
[SPEAKER_01]: Right.

35:59.891 --> 36:02.717
[SPEAKER_01]: So my authority margin is up.

36:02.697 --> 36:05.721
[SPEAKER_01]: when it comes to those things and apparently it's moved them to reach out.

36:06.081 --> 36:11.809
[SPEAKER_01]: Whether they buy from me or not, whether they just want to let me know that they follow me because the information I'm giving them is huge.

36:12.129 --> 36:15.814
[SPEAKER_01]: I've been listening and watching Alex from Ozi for years before I buy his books on audible.

36:16.174 --> 36:18.618
[SPEAKER_02]: Wait, how did I first someone told me about him once?

36:18.838 --> 36:21.922
[SPEAKER_02]: And I was like, no, I haven't heard him and then I started seeing some of his clips.

36:22.503 --> 36:25.887
[SPEAKER_02]: I hit follow to be nice, but he was a little more in the fitness world.

36:25.867 --> 36:41.833
[SPEAKER_02]: and then he switched to more of the business world and it started aligning with where I was and then it was like the the end all be all was when I first read the one hundred million dollar leads book oh that's a beautiful book that's an amazing it was one of the first books I went all the way through for

36:41.813 --> 36:43.835
[SPEAKER_02]: Dude, the offer is good, too.

36:44.957 --> 36:45.097
[SPEAKER_01]: Mm-hmm.

36:45.117 --> 36:46.058
[SPEAKER_01]: That means it was my favorite one.

36:46.438 --> 36:47.079
[SPEAKER_02]: Money models.

36:47.620 --> 36:47.920
[SPEAKER_02]: Yes.

36:47.960 --> 36:49.622
[SPEAKER_02]: The latest one actually became my favorite.

36:49.902 --> 36:59.313
[SPEAKER_01]: Actually, I drove from Kansas City to San Diego, and I listened to the whole book all the way through, like for the six or seven hours, just to listen to the whole thing.

36:59.333 --> 37:03.818
[SPEAKER_02]: I've listened to parts of it, like, again, you know, and that's rare for me.

37:04.098 --> 37:05.760
[SPEAKER_02]: Like, I am an entrepreneur.

37:06.281 --> 37:07.522
[SPEAKER_02]: I don't read books.

37:07.782 --> 37:08.643
[SPEAKER_02]: I write books.

37:09.344 --> 37:10.065
[SPEAKER_02]: I'm just kidding.

37:11.092 --> 37:18.947
[SPEAKER_02]: No, a lot of good ones, a lot of good ones to read them too, but well, I want to write a book via the podcast about podcast.

37:19.228 --> 37:22.113
[SPEAKER_02]: No, just as we've been podcasting now, we're going to transcribe it.

37:22.454 --> 37:24.217
[SPEAKER_02]: Oh, and I've already read Chad GBT.

37:24.338 --> 37:24.798
[SPEAKER_02]: Yeah, right.

37:24.839 --> 37:26.482
[SPEAKER_02]: A book after all, but I want it to be actual.

37:26.502 --> 37:28.546
[SPEAKER_02]: I want it to be like things I've actually said.

37:28.766 --> 37:29.007
[SPEAKER_01]: Yeah.

37:29.267 --> 37:33.876
[SPEAKER_01]: So, and then I got to find it on the back of the page will be like funny quotes from our producer.

37:33.856 --> 37:35.838
[SPEAKER_01]: Yeah, I won't take that back there.

37:35.858 --> 37:39.161
[SPEAKER_02]: Did you see some of the quotes that Alex Hermosie puts in his book?

37:39.362 --> 37:43.446
[SPEAKER_02]: The book that made world records and sales and gives so much good business advice.

37:43.826 --> 37:53.777
[SPEAKER_02]: And he put in there like, I know him was as a quote and it was like, friend or it was like, yeah, Alex is my son, mom.

37:54.617 --> 37:57.801
[SPEAKER_02]: It's like these aren't even like the best testimonies, but it's hilarious.

37:58.501 --> 37:58.962
[SPEAKER_00]: Oh, thank you.

37:58.982 --> 37:59.583
[SPEAKER_02]: That's funny.

38:00.203 --> 38:00.484
[SPEAKER_02]: Okay.

38:00.564 --> 38:01.905
[SPEAKER_02]: Anyway.

38:01.885 --> 38:05.813
[SPEAKER_02]: So you mentioned YouTube, that's long form is what I would say.

38:05.853 --> 38:09.982
[SPEAKER_01]: Yeah, because like, well, that's, that's, you've been able to really showcase your knowledge.

38:10.142 --> 38:10.383
[SPEAKER_02]: Yeah.

38:10.824 --> 38:11.004
[SPEAKER_02]: Right.

38:11.245 --> 38:12.808
[SPEAKER_02]: And you're teaching people, given them value.

38:13.470 --> 38:13.570
[SPEAKER_02]: Yeah.

38:13.590 --> 38:14.913
[SPEAKER_02]: When you give people value more.

38:14.933 --> 38:15.213
[SPEAKER_01]: Oh, no.

38:15.253 --> 38:16.536
[SPEAKER_01]: I learned that working with you.

38:17.495 --> 38:24.950
[SPEAKER_01]: When it comes to your authority and brand and, you know, your influence, everything that you do matters, honestly, at the end of the day.

38:24.990 --> 38:30.802
[SPEAKER_01]: And the amount of excellence that you commit to doing it at is also just as important.

38:31.142 --> 38:39.098
[SPEAKER_01]: I tell my clients, everything that you do once you leave it, you leave an invisible signature with your name saying, I did this.

38:40.664 --> 39:00.900
[SPEAKER_02]: And if you were gonna see them be like, well, does you have a 30 based off of the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the

39:00.880 --> 39:03.924
[SPEAKER_02]: Yeah, okay, and then I'm tired guys.

39:03.944 --> 39:16.119
[SPEAKER_02]: Yeah, I can see no, but I want to spend some time and celebrate a couple things Let's do it And that is that we are now on our YouTube channel for this podcast 1200.

39:16.359 --> 39:19.563
[SPEAKER_02]: Let's go So we're building that up.

39:19.824 --> 39:20.985
[SPEAKER_02]: We have a K guys.

39:21.065 --> 39:30.617
[SPEAKER_02]: We got our K and thank you so much for everyone that has tuned in for that and supported us through it Continue to give us feedback because that can help us

39:30.597 --> 39:35.830
[SPEAKER_02]: gauge what's actually working and what's actually valuable to you because we can think it's valuable.

39:36.291 --> 39:38.837
[SPEAKER_02]: Yeah, and push it, but we'll never know if we don't know.

39:39.138 --> 39:39.438
[SPEAKER_02]: Yeah.

39:39.458 --> 39:46.395
[SPEAKER_01]: And then, and right now we're just pretty much going off of our memory bank of, okay, this is what we're experiencing, where our clients are experiencing and it's talk about it.

39:46.375 --> 39:48.599
[SPEAKER_02]: Yeah, and some data based on what clips hit.

39:49.020 --> 39:50.062
[SPEAKER_02]: Exactly.

39:50.082 --> 39:52.427
[SPEAKER_02]: Another thing, though, is speaking of authority and digital.

39:52.547 --> 39:57.977
[SPEAKER_02]: If you do have something, we now have a guest experience for this podcast.

39:58.658 --> 40:08.417
[SPEAKER_02]: So, if you're looking to start building your authority, but maybe starting your own long-form thing isn't the best thing I would do right now, then you could...

40:08.397 --> 40:16.732
[SPEAKER_02]: Potentially become a guest and we have to like filter that and qualify Yeah, but you can find a link yeah in the description What's the investment?

40:17.113 --> 40:26.811
[SPEAKER_02]: It's five hundred dollars to get started But check the price online because that's Yeah, this could be really old-finding you a long time ago

40:26.858 --> 40:34.427
[SPEAKER_01]: Well, you know, I like what you're doing because number one, we have followers, so it benefits people to be on our podcast.

40:34.447 --> 40:44.338
[SPEAKER_01]: Number two, if you're thinking about a podcast, just don't know where to start, don't know if you go professional or do you don't think this is a great start to say, you know what, let me be on somebody else's podcast.

40:44.758 --> 40:49.724
[SPEAKER_01]: You may have a product or a service that our clients or our listeners can benefit from.

40:49.744 --> 40:56.612
[SPEAKER_01]: And if you want to make it small and marketing investment and just do that, by all means, this could be an amazing platform for that.

40:57.284 --> 41:00.449
[SPEAKER_02]: It's a way to get content and try it before you commit.

41:00.549 --> 41:03.333
[SPEAKER_02]: If you're looking at doing something like that.

41:03.894 --> 41:05.276
[SPEAKER_02]: Or you just want content, like this.

41:05.577 --> 41:11.185
[SPEAKER_02]: Well, qualify you didn't see if it's worth it and you're not just trying to get randomly famous for no reason.

41:11.766 --> 41:12.988
[SPEAKER_02]: I've had someone call about that.

41:13.589 --> 41:14.490
[SPEAKER_01]: They want to think about it.

41:14.570 --> 41:16.233
[SPEAKER_02]: I could not figure out why they wanted views.

41:17.595 --> 41:19.718
[SPEAKER_02]: And if you can't figure out why, that's a red flag for me.

41:20.038 --> 41:20.199
[SPEAKER_02]: Yeah.

41:20.920 --> 41:23.123
[SPEAKER_02]: It was literally just to be famous.

41:23.255 --> 41:28.028
[SPEAKER_02]: If you wanted to be part of our podcast to be famous, just a podcast.

41:28.409 --> 41:33.282
[SPEAKER_02]: So anyways, yeah, maybe I charge really high for that.

41:33.987 --> 41:38.978
[SPEAKER_01]: I've been talking to a million dollars and they're watching me go, yes, and I can put a deposit down right now.

41:40.401 --> 41:40.601
[SPEAKER_02]: Yeah.

41:40.841 --> 41:40.982
[SPEAKER_02]: Yeah.

41:41.002 --> 41:41.723
[SPEAKER_02]: So go check that out.

41:41.743 --> 41:45.952
[SPEAKER_02]: Links in the description also are our school community and we'd love to have more over there.

41:46.012 --> 41:46.894
[SPEAKER_02]: And that's a skateboard.

41:46.914 --> 41:50.502
[SPEAKER_01]: Hey, double-o-l. A lot of free content on that thing.

41:50.822 --> 41:51.664
[SPEAKER_01]: Yeah.

41:51.684 --> 41:53.608
[SPEAKER_01]: It's a very good paid content.

41:54.330 --> 41:55.633
[SPEAKER_01]: Extremely good paid content.

41:55.653 --> 41:56.094
[SPEAKER_01]: Very good.

41:56.535 --> 41:57.256
[SPEAKER_01]: Business content.

41:57.276 --> 41:57.837
[SPEAKER_01]: Let's just say that.

41:57.877 --> 41:58.058
[SPEAKER_01]: Yeah.

41:58.879 --> 41:59.160
[SPEAKER_02]: All right.

41:59.280 --> 42:00.142
[SPEAKER_02]: Well, thank you guys.

42:00.242 --> 42:03.910
[SPEAKER_02]: I just want to remind you to keep on keeping on.