The Middle Price Trap: Why Entrepreneurs Lose Sales

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[SPEAKER_04]: You talked about it on YouTube videos.

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[SPEAKER_04]: It was cap-a-louac or something like that and it's like Where the cat oh yeah, yeah, yeah, yeah, we talked about that.

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[SPEAKER_02]: Yeah, it was it was on your YouTube.

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[SPEAKER_02]: Oh, honestly

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[SPEAKER_02]: I forgot about that, but there's a, there's a coffee being that these wild cats somewhere in a jungle eat and they, they poop it out.

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[SPEAKER_05]: And whatever flavor that comes, like kind of, like, gather it, clean it really well, make coffee, and that, that, that flavor of coffee is what people want.

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[SPEAKER_03]: Yo, what is up, everybody, welcome back to another episode of The Entrepreneur Experience podcast.

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[SPEAKER_04]: Yes, sir What were full of the experience for entrepreneurs no matter what level you're at this is the place for you.

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[SPEAKER_04]: This is the community This is the content.

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[SPEAKER_04]: I'm here with action coach Kansas City your name is coach Joe, baby

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[SPEAKER_04]: Coach Show.

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[SPEAKER_02]: And JT visuals without the eye because there's definitely more than me see eye with your video content and we have Jared Taylor.

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[SPEAKER_02]: Jared Taylor.

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[SPEAKER_02]: We are the co-host of the Entrepreneur Experience.

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[SPEAKER_02]: We are always having fun doing these episodes.

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[SPEAKER_02]: It's funny because we talk to each other, but we know how many people are watching, because we see the metrics and everything like that.

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[SPEAKER_02]: So I actually feel now that I actually haven't invisible audit some talking to.

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[SPEAKER_02]: Which is kind of great.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: For those of you who go to my church and say hi, do be a favorite this time.

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[SPEAKER_02]: If you can subscribe if you haven't like the video, share the video.

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[SPEAKER_02]: We really appreciate as many entrepreneurs in America and even around the world watching what we have because, you know, business fundamentals are universal.

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[SPEAKER_02]: I say that to everybody.

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[SPEAKER_02]: And the content that we talk about is a universal business fundamental, like, especially with what we're going to talk about today.

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[SPEAKER_03]: Hey, sorry to interrupt, but what if you didn't have to hunt for your next client?

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[SPEAKER_03]: What if there's a way that you could spend less than three hours per month, even as a busy entrepreneur, and start attracting your ideal clients, so that they come to you, rather than you, have to always go to them.

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[SPEAKER_04]: You could be the best of your industry, but we want to make you,

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[SPEAKER_04]: the best known.

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[SPEAKER_04]: And you can get started on this for free on our website going to JTVisuals.com and look for our ideal client profile generator.

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[SPEAKER_04]: We've trained AI to come up with who you should reach out to and who you need to become.

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[SPEAKER_04]: to be that go-to expert of your industry and city.

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[SPEAKER_04]: So what are you waiting for?

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[SPEAKER_04]: Go to JTvisuals.com, this JTVS, UALS.com, JTVS, UALS.com, and get started today.

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[SPEAKER_02]: You know I'm putting Nolan right?

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[SPEAKER_02]: Yeah dude he has a really awesome message to tell all of our listeners today.

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[SPEAKER_02]: Why don't you take that away?

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[SPEAKER_04]: Well, if you're a business owner listening right now, you know that real growth isn't about finding just any customer.

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[SPEAKER_04]: It's about building genuine trust with the right customers and the ones who value quality and connection.

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[SPEAKER_04]: The big question is, how do you earn that kind of credibility?

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[SPEAKER_04]: Well, that's why I'm excited to tell you about the team at Johnson County City lifestyle.

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[SPEAKER_04]: For 16 years, they've been the local experts at making this exact connection happen.

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[SPEAKER_04]: The work Johnson County City lifestyle does gets you trusted using a powerful multimedia platform of print, digital, and social media to put your business in front of the areas most affluent households.

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[SPEAKER_04]: And the results speak for themselves.

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[SPEAKER_04]: They recently told me about a local business they worked with that got four qualified leads that turned into four complete sales in the very first month.

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[SPEAKER_04]: That's pretty cool.

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[SPEAKER_04]: If you're ready for that kind of result, Johnson County City Lifestyle gets you there.

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[SPEAKER_04]: Boom.

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[SPEAKER_04]: Just go to citylifestyle.com slash Johnson County and click advertise with us button in the top right.

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[SPEAKER_04]: Again, that's citylifestyle.com slash Johnson County and click advertise with us to take the first step towards growing your business.

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[SPEAKER_02]: And if you're a business that can actually use affluent leads in the high in neighbors or high in households, you really need to call my buddy Nolan.

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[SPEAKER_02]: Cause if everything he just said.

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[SPEAKER_02]: Hey guys, Coach Joe here.

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[SPEAKER_02]: I know you had to put a pause on this podcast episode.

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[SPEAKER_02]: However, I know I'm talking to entrepreneurs.

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[SPEAKER_02]: Look, as an entrepreneur, you have highs and you have lows, and sometimes you have more lows than you do highs.

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[SPEAKER_02]: So if you're just starting out in business or you've been around for a while, I wanna encourage you to get a coach.

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[SPEAKER_02]: Think about our firm for coaching.

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[SPEAKER_02]: If you need guidance on how to establish a firm foundation for your business.

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[SPEAKER_02]: Your business may be chaotic right now.

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[SPEAKER_02]: Well, let's organize that.

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[SPEAKER_02]: You might be struggling with getting qualified leads.

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[SPEAKER_02]: Let's help walk you through and coach you through those challenging moments.

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[SPEAKER_02]: This is a thing, no matter how bad or good you are, everyone needs a coach.

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[SPEAKER_02]: Even the best professional athletes have a coach until the day that they retire.

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[SPEAKER_02]: So if your business is supposed to give you the life that you want, you have to make sure you're getting the best guidance.

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[SPEAKER_02]: And you can't figure everything out on your own because you only know as much as you only know.

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[SPEAKER_02]: So get a coach really think about getting my online courses, there should be a link somewhere around this podcast where you can click on it and have access to my online courses or if you want to talk to one of our coaches and see if we're the right fit for you by all means reach out.

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[SPEAKER_02]: Stay strong.

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[SPEAKER_04]: I also want to shout out that we have our new hub community.

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[SPEAKER_04]: It's a school community, if you've heard of that.

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[SPEAKER_04]: If you're in the entrepreneur world, you probably heard of school with a K. SKWOL, right?

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[SPEAKER_04]: Double L, but you got me with the, I think you're going to say W. Oh, no, no, I always said W. SK-OL, SK-OL.

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[SPEAKER_02]: That's an Alex from OZ thing, huh?

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[SPEAKER_02]: It is.

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[SPEAKER_04]: That's the help start that one.

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[SPEAKER_04]: That's cool.

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[SPEAKER_04]: It's more than just courses.

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[SPEAKER_04]: it does courses but it's also for resources and it's also for comedy back posting, leveling up and the way that it goes is just more engaging and keeps you on the platform more than like if you're in a Facebook group, things just kind of disappear.

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[SPEAKER_04]: So that's what we started that and we're pulling together.

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[SPEAKER_04]: That's why we're really calling it the entrepreneur hub.

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[SPEAKER_04]: It's everything about growing your business and it starts for free.

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[SPEAKER_04]: So

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[SPEAKER_04]: Get in there and join it.

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[SPEAKER_04]: We have a link in the description for the entrepreneur experience hub That's what we're calling it and we put everything there and related to anything we talk about for given away PDFs or resources and right now we have things for free right?

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[SPEAKER_02]: Yeah, it's not always gonna be free But right now we have things on there for free.

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[SPEAKER_02]: So this is the first episode that we talked about it Cause Jared and his team have really been working hard and diligently at building this

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[SPEAKER_02]: Um, that is definitely not my genius.

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[SPEAKER_02]: I'm really thankful for you because you nerd out about all that stuff He just says Joe.

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[SPEAKER_02]: This what I'm gonna do that sounds amazing go ahead and do it, right?

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[SPEAKER_02]: That's me as a visionary like you're like then we can do this this this and I love it I love the synergy that we've kind of put together at this This thing, but at the end of the day, it's for the entrepreneur

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[SPEAKER_02]: You know, as an entrepreneur, we all know that we don't get formal education on building your own business.

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[SPEAKER_02]: Our own business.

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[SPEAKER_02]: We go to school and the best that we can expect is building somebody else's business.

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[SPEAKER_02]: We're learning how to be a great employee.

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[SPEAKER_02]: Um, so when entrepreneurs go out on their own, they build their own business, they're met with so many surprises, obviously some amazing wins, but surprises as far as not knowing to expect, you know, these challenges and a lot of it's burnout, a lot of it's, you know, not understanding numbers and things like that.

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[SPEAKER_02]: So those videos are definitely geared towards those entrepreneurial challenges that you will most likely face if

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[SPEAKER_04]: Yeah, I'm really excited for it because there's also like participation.

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[SPEAKER_04]: It's not just another place to post and we send info and then you receive and choose what to do with it.

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[SPEAKER_04]: Yep, it's like this is where you can actually participate back and it completes this podcast that you're listening to right now.

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[SPEAKER_02]: Are the podcasts on there as well?

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[SPEAKER_02]: Are we going to eventually do that?

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[SPEAKER_04]: Well, yeah, we posted on there.

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[SPEAKER_04]: Okay.

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[SPEAKER_04]: And then anything that's like, we mentioned a resource that we can't put in the description on YouTube, we put it in as a resource in Seoul.

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[SPEAKER_02]: So yeah.

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[SPEAKER_02]: And like I said, the link is below, this is the first podcast that we're talking about it.

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[SPEAKER_02]: We'll probably talk about it for every podcast moving forward.

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[SPEAKER_02]: So click the link, click the link before we start charging.

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[SPEAKER_02]: Yep, yep, yep.

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[SPEAKER_02]: Okay, look, the moment we've all been waiting for, and this has been an interesting conversation that we've had together in our coaching sessions, definitely interesting conversation I've had in many of my other coaching sessions with my clients, but

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[SPEAKER_02]: The topic revolves around if you want to be the middle-priced person, it'll most likely kill your ability to make cells, which will most likely kill your ability to build a business.

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[SPEAKER_02]: Because business, although there's a lot more to the fundamentals in selling, selling is a pretty foundational part of business.

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[SPEAKER_02]: You have to make money and you have to keep money.

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[SPEAKER_02]: And I know we talked a little bit about it, and Alex Hermosy talks a lot about it, where it's like, Look, you either be the cheapest or the most expensive, but if you coast in the middle, it's really hard for people to make that decision.

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[SPEAKER_02]: And they'll probably just go either cheaper or more expensive.

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[SPEAKER_04]: Yeah, and I heard that today, and he actually came up with a really good strategy of like, hey, if you're going to own this side or this side, we got the solution.

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[SPEAKER_04]: but being in that middle, it's so cutthroat.

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[SPEAKER_04]: You got to really be so resilient, so fierce, you know, you have to fight hard in the middle if you want to win in the middle.

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[SPEAKER_02]: if you, if you like in it to rest in, it's like a free for all.

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[SPEAKER_02]: It's a real rumble because most people want to hang out in the middle.

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[SPEAKER_02]: Yeah, I've always heard a contractor say, well, I'm not the cheapest, I'm not the most expensive.

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[SPEAKER_02]: I'm about right there in the middle.

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[SPEAKER_02]: And I cringe whenever they say that because it's like you have the most competition in the middle.

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[SPEAKER_02]: And because the margins are so wide in between each one of those middle bidders, it's really hard to trust a middle number.

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[SPEAKER_02]: Yeah, right?

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[SPEAKER_02]: If you're the cheapest, people know what they're going to pay.

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[SPEAKER_02]: If you're the most expensive in those valuable, you're going to get the clients that actually want value and have topped out of pay for value.

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[SPEAKER_04]: If you know that, that does, that's pointed out what?

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[SPEAKER_04]: That enables you to hire great teams.

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[SPEAKER_04]: It does.

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[SPEAKER_04]: And when you enable great leaders and great teammates to do their job really well and pay them well, then clients are happier.

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[SPEAKER_04]: Absolutely.

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[SPEAKER_04]: And when clients are happier, because they're treated well, and they get better results.

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[SPEAKER_04]: Uh-huh.

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[SPEAKER_04]: then it just works better for your reputation, absolutely.

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[SPEAKER_04]: And overall, absolute, it's like, there's, there's that desire of it on that side.

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[SPEAKER_04]: Yep.

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[SPEAKER_04]: Yeah.

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[SPEAKER_02]: And then the low side is like, um, well, you have clients for low sides.

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[SPEAKER_02]: I mean, there's people that just want cheap.

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[SPEAKER_02]: And if you want to be cheap, you got that, right?

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: Have you ever dealt with people that just want cheap?

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: Do you like dealing with those people?

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[SPEAKER_04]: Well, they want the most.

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[SPEAKER_04]: Or they had like whoever pays the least.

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[SPEAKER_04]: Like requests the most, I feel like.

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[SPEAKER_04]: Yeah.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: Or they just, you know,

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[SPEAKER_02]: I don't know.

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[SPEAKER_02]: So I used to clean well our business cleaned air ducts and we worked in the HVAC industry and we realized that people that only focused on price needed our services the most.

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[SPEAKER_02]: They're like the dirtiest systems and took us the longest amount of time and they would hustle on price.

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[SPEAKER_02]: They truly believed, in most cases, they truly believed that, you know,

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[SPEAKER_02]: negotiation of money was kind of where we wanted to get get at.

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[SPEAKER_02]: You know, and I was like, we're not hearing the negotiate.

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[SPEAKER_02]: We're not, you know, like our prices are set because we have a formula to profit.

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[SPEAKER_02]: You know what I mean?

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[SPEAKER_02]: If we're a for cheapest, then we really sacrificed that profit.

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[SPEAKER_04]: What do you do if you don't know the research of your market?

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[SPEAKER_04]: Of course, you probably want to research it.

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[SPEAKER_04]: But what if you like the way that you do it, you feel is so particular that no one else is doing it, then how do you come up with your price?

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[SPEAKER_04]: You know, it's for on this.

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[SPEAKER_02]: That's a great question.

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[SPEAKER_02]: Well, if you're not, if you're doing something so uniquely different than everybody else,

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[SPEAKER_02]: the way you do it, does it benefit that potential client a hundred times more than everybody else would?

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[SPEAKER_02]: Right?

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[SPEAKER_02]: Because if that's the case, then you have to be able to express that value so well that they see it.

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[SPEAKER_02]: So when you put a price whatever that is or like, but I want the value so I'll pay that price.

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[SPEAKER_02]: I'll make that investment.

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[SPEAKER_02]: Because in a long becomes a price, it's not an investment for what they want.

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[SPEAKER_02]: That's how people buy Rolexes and the most expensive clothes and shoes, they actually all faint in the cough, well that's me.

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[SPEAKER_02]: I pay for expensive coffee.

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[SPEAKER_04]: Remember the Carpey, Louak or whatever?

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[SPEAKER_04]: Was that the one that you talked about it on YouTube videos?

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[SPEAKER_04]: It was Capy, Louak or something like that and it's like where the cat Oh yeah, yeah, yeah.

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[SPEAKER_01]: We talked about that.

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[SPEAKER_02]: Yeah, it was on your YouTube.

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[SPEAKER_02]: I forgot about that, but there's a, there's a coffee being that these wild cats somewhere in a jungle eat and they, they pooped out.

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[SPEAKER_02]: And whatever flavor that, like, kind of people like gather it, clean it really well, make coffee, and that, that flavor of coffee is what people want.

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[SPEAKER_02]: And it's like an espresso shop for like a hundred dollars.

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[SPEAKER_04]: But why do people buy that?

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[SPEAKER_04]: Yeah, it's like how it's packaged and how the brand makes him feel.

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[SPEAKER_04]: Right.

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[SPEAKER_02]: Dude, imagine how good of branding you had to get to convince people to drink coffee, ground up after it's been pooped out by a cat.

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[SPEAKER_04]: Did people find out after it was popular?

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[SPEAKER_04]: You know, that's what I don't know where they don't.

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[SPEAKER_04]: What's it a big con and then now it's just like yeah, people feel like it's still true.

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[SPEAKER_02]: So do you know how I found out about that story authentically Somebody was actually Interviewing Snoop Dogg Oh, and he was making you know like he does like voiceovers and jokes about like certain things and you know He brought his his flared if you guys all know Snoop Dogg just imagine him talking about Coffee pooped out by cat I think it's Snoop Dogg if it wasn't something that looked like him

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[SPEAKER_02]: But anyways, it was, it was, I was on the floor laughing, but you know what that made me want to do?

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[SPEAKER_02]: I actually taste that coffee.

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[SPEAKER_02]: I've never done it.

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[SPEAKER_02]: I would probably just still try it just because it only.

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[SPEAKER_02]: You want to sponsor that show.

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[SPEAKER_04]: Because it's roasted, well, it's clean.

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[SPEAKER_04]: It's clean and then it's roasted and then it's grinded and then it's brood.

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[SPEAKER_02]: So here's a concept going back to where we're talking about it.

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[SPEAKER_02]: That's the most freaking expensive coffee in the world.

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[SPEAKER_02]: And people are traveling.

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[SPEAKER_02]: Pain for tickets, hotels, all that to go and drink that coffee, someplace around the world that serves that coffee.

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[SPEAKER_02]: And they're willing to pay 100 bucks.

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[SPEAKER_02]: So, when I was being business coached by my coach Carrie Kaufman, with my Eric Known business.

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[SPEAKER_02]: Shut up, Carrie.

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[SPEAKER_02]: She said that somebody else told her this, but she'd said this to me.

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[SPEAKER_02]: Somebody in your industry is the most expensive and people are still wanting to use them for service.

15:47.694 --> 15:50.157
[SPEAKER_02]: Why can't that be a door, lining up at the door?

15:50.197 --> 15:50.778
[SPEAKER_02]: That's what she said.

15:51.278 --> 15:53.041
[SPEAKER_02]: Why can't that be you?

15:53.381 --> 15:57.066
[SPEAKER_02]: Because when I came to her, I was proud about being that middle guy.

15:57.147 --> 16:12.490
[SPEAKER_02]: I was proud of it and then with that middle number didn't work, guess what we did, we became the cheapest because we started giving discounts and then that's your whole identity It became right anything and when she was praying that identity off of us, we're getting us to do that.

16:12.610 --> 16:13.351
[SPEAKER_02]: It was so painful.

16:13.391 --> 16:21.263
[SPEAKER_02]: I got mad at her Because you know why we're giving discounts to law enforcement military teachers single mothers.

16:21.643 --> 16:25.669
[SPEAKER_02]: I mean you name it She literally looked at my website and she's like, look

16:25.902 --> 16:28.107
[SPEAKER_02]: You give discounts to almost everybody that breathes.

16:29.209 --> 16:32.837
[SPEAKER_02]: Why don't you just lower your prices all around so that everybody gets a discount?

16:33.478 --> 16:36.965
[SPEAKER_02]: But while I was mad, because we had wrong guidance.

16:37.005 --> 16:41.194
[SPEAKER_02]: I said, well, I don't want to be expensive, because we don't have the equipment to look expensive.

16:41.309 --> 16:42.832
[SPEAKER_02]: I don't want to be the super cheapest.

16:43.173 --> 16:44.014
[SPEAKER_02]: I'll be right there in the middle.

16:44.174 --> 16:49.064
[SPEAKER_02]: But then we became the cheapest because because that market in the middle was so all, everybody was middle.

16:49.745 --> 16:53.091
[SPEAKER_02]: That was kind of where the negotiations were at more than the cheapest people.

16:53.191 --> 16:57.460
[SPEAKER_04]: Honestly, and do you think that people were buying because you were discounting?

16:57.500 --> 17:01.427
[SPEAKER_04]: Or it was because now you had a message to tell them.

17:02.369 --> 17:06.295
[SPEAKER_02]: I think in the beginning, that was the way we try to convert.

17:06.315 --> 17:08.358
[SPEAKER_02]: It was like, okay, well, I don't want to negotiate.

17:08.478 --> 17:11.863
[SPEAKER_02]: So I'll give you an X% discount if we can just schedule right now.

17:13.225 --> 17:20.115
[SPEAKER_02]: So what that did was it took the value out of the window, where people just saw us as a regular company, that was nothing special about us.

17:21.498 --> 17:24.762
[SPEAKER_02]: We were in middle price, but we were also willing to discount just to close the deal.

17:25.123 --> 17:27.887
[SPEAKER_02]: That became happy what bought from us.

17:29.099 --> 17:30.060
[SPEAKER_02]: and almost killed our business.

17:30.080 --> 17:30.501
[SPEAKER_02]: You know why?

17:30.521 --> 17:31.883
[SPEAKER_02]: We made money.

17:32.464 --> 17:33.645
[SPEAKER_02]: We didn't keep a whole lot of it.

17:35.728 --> 17:40.434
[SPEAKER_04]: And by keep you mean the business as an entity.

17:40.455 --> 17:41.796
[SPEAKER_02]: Yeah, we paid ourselves a little bit.

17:42.097 --> 17:43.298
[SPEAKER_02]: But the business had a zero.

17:44.420 --> 17:46.262
[SPEAKER_02]: Like after every month it was very close to zero.

17:46.303 --> 17:47.224
[SPEAKER_02]: Like there was no profit.

17:47.664 --> 17:49.867
[SPEAKER_02]: But we were converting it 90% bro.

17:52.892 --> 17:53.993
[SPEAKER_02]: We're proud about that.

17:55.137 --> 17:55.838
[SPEAKER_04]: And that's when 90%.

17:55.958 --> 17:57.520
[SPEAKER_04]: Right about being broke, dude.

17:57.540 --> 17:58.622
[SPEAKER_04]: Well, I was a denial about it.

17:59.283 --> 17:59.663
[SPEAKER_04]: Okay.

18:00.805 --> 18:00.905
[SPEAKER_04]: Yeah.

18:00.925 --> 18:05.671
[SPEAKER_04]: Because I think I started getting to like, it was, it was pretty high conversions, too.

18:05.911 --> 18:07.914
[SPEAKER_04]: But it was like, how long did it take?

18:08.455 --> 18:09.476
[SPEAKER_04]: It was never calculated.

18:09.957 --> 18:10.037
[SPEAKER_04]: Oh.

18:10.497 --> 18:11.279
[SPEAKER_04]: And then.

18:11.299 --> 18:15.204
[SPEAKER_04]: Because it could take six months, three to six months, and then they convert.

18:15.224 --> 18:19.109
[SPEAKER_04]: But it meant that every person that mentioned they were serious in that I pursued.

18:19.630 --> 18:21.432
[SPEAKER_04]: Yeah.

18:21.648 --> 18:22.770
[SPEAKER_04]: then gonna convert.

18:23.230 --> 18:25.133
[SPEAKER_04]: There's just a matter of time.

18:26.054 --> 18:26.134
[SPEAKER_04]: Yep.

18:26.154 --> 18:27.916
[SPEAKER_04]: But then that changed.

18:28.257 --> 18:31.341
[SPEAKER_04]: So I learned in my own way the same thing.

18:32.763 --> 18:39.672
[SPEAKER_04]: When we had a, was an episode here, was it on your YouTube, it was somewhere where we talked about how my business 10X and everything.

18:40.213 --> 18:49.005
[SPEAKER_04]: And that was because I came from close to a thousand dollars a month, you know, and then got to close to 10,000.

18:48.985 --> 19:07.233
[SPEAKER_04]: So, there was the 10X, that first level of growth, my decision from there was, do I go home at full capacity, working some weekends, being the only person or do I scale, so that my happiness is there, I like this.

19:07.413 --> 19:13.963
[SPEAKER_04]: And, you know, and so we talked about this, right?

19:13.943 --> 19:20.894
[SPEAKER_04]: the better decision and with talking with my wife was like, but you burned out is not good.

19:21.956 --> 19:24.740
[SPEAKER_04]: So, what are the consequences of burning out?

19:25.842 --> 19:26.803
[SPEAKER_04]: Do you not present?

19:27.244 --> 19:27.945
[SPEAKER_04]: Yeah.

19:27.965 --> 19:31.851
[SPEAKER_04]: Look, in anything, you miss your family.

19:32.641 --> 19:33.882
[SPEAKER_04]: You missed why you work.

19:34.443 --> 19:37.786
[SPEAKER_04]: You miss maybe results for the clients, even?

19:37.846 --> 19:39.047
[SPEAKER_04]: Yeah.

19:39.167 --> 19:43.391
[SPEAKER_04]: You're always like being tossed and turning back and forth, losing sleep.

19:44.051 --> 19:45.052
[SPEAKER_02]: To sleep is fueling.

19:45.092 --> 19:45.753
[SPEAKER_04]: You owe me goose bumps.

19:46.013 --> 19:47.935
[SPEAKER_04]: I mean, that's like that so many times.

19:48.555 --> 19:58.564
[SPEAKER_04]: But that's where I started and I wish I would have known better about including scale and profit for the business.

19:58.745 --> 20:02.648
[SPEAKER_04]: Yeah, including my own labor

20:02.628 --> 20:10.495
[SPEAKER_04]: I don't think they said yes because it was specifically $12.99, like $1,200.99.

20:11.150 --> 20:14.995
[SPEAKER_04]: I think they said yes for what it would do with it in the language, your prices being that.

20:15.516 --> 20:32.818
[SPEAKER_04]: So if it like, example those, what I mean is like, dude, if I went back in time and just included, one or $200 more, just to help me accomplish my, hey, why if you don't have to go back to work now and scale, yeah, that would have been even better.

20:33.059 --> 20:34.761
[SPEAKER_04]: So I wish I would have like,

20:34.893 --> 20:38.277
[SPEAKER_04]: Like we had coaching, but it was just at the beginning, right?

20:38.297 --> 20:39.439
[SPEAKER_04]: So it was hard to get into that.

20:39.519 --> 20:54.498
[SPEAKER_04]: So definitely get like, yeah, have some sort of coaching or accountability when you can and you might be at this at a whole other level where you're like, going from 20 K a month to 80 K a month, like, and you want to hit that jump.

20:54.518 --> 20:56.901
[SPEAKER_04]: But what if they can't jump, honestly, that's what?

20:58.636 --> 21:02.420
[SPEAKER_04]: 5x, yeah, 4x, but that's a possible one.

21:02.500 --> 21:03.561
[SPEAKER_04]: I can see that being visible.

21:04.262 --> 21:09.007
[SPEAKER_04]: Like if they're not marketing or advertising at all, I could see that being a method of jump.

21:09.628 --> 21:11.950
[SPEAKER_02]: Yeah, depending on what industry you're in and your price point.

21:12.010 --> 21:20.539
[SPEAKER_02]: Yeah, that's definitely a jump or not even a small jump in some cases, but that's typically a big girl jump like from 20 came off to 80 and that's like over time.

21:20.760 --> 21:23.242
[SPEAKER_02]: Yeah, like over a year maybe or something.

21:24.163 --> 21:28.508
[SPEAKER_02]: Well, yeah, and and so, but honestly, too, this is nothing being in the middle.

21:30.445 --> 21:33.068
[SPEAKER_02]: I feel like you have no identity in your business.

21:33.289 --> 21:37.214
[SPEAKER_02]: So it's easy to like just have a stagnant business if you want to be a middle price person.

21:37.614 --> 21:41.199
[SPEAKER_02]: And hear me out, the people that are the cheapest are the proud of being the cheapest.

21:41.559 --> 21:44.023
[SPEAKER_02]: With the cheapest, call the tree, Dollar Tree.

21:44.724 --> 21:44.964
[SPEAKER_02]: Dollar Tree.

21:45.004 --> 21:45.765
[SPEAKER_02]: On their Dollar Tree.

21:45.825 --> 21:48.248
[SPEAKER_02]: And honestly, there is a place for Dollar Tree.

21:48.428 --> 21:53.295
[SPEAKER_02]: I go to Dollar Tree for cleaning supplies, cheap, but that's why you go, that's why you go.

21:53.315 --> 21:54.276
[SPEAKER_02]: And so who can they hire?

21:55.943 --> 21:56.904
[SPEAKER_04]: So they don't hire the best people.

21:56.924 --> 21:57.905
[SPEAKER_04]: I'll get to do that right now.

21:57.925 --> 21:59.186
[SPEAKER_02]: No, it's impossible.

21:59.206 --> 22:00.808
[SPEAKER_02]: Bro, it's bad.

22:01.188 --> 22:03.130
[SPEAKER_04]: And they're even still struggling.

22:03.851 --> 22:03.971
[SPEAKER_04]: Yeah.

22:03.991 --> 22:05.592
[SPEAKER_04]: You can tell because they are no longer.

22:05.612 --> 22:06.814
[SPEAKER_02]: But Dollar Tree thumbs up.

22:06.954 --> 22:10.217
[SPEAKER_02]: Dollar Tree with a thumbs up if you agree with us on the comments.

22:10.517 --> 22:13.000
[SPEAKER_02]: So they, they trapped themselves based on the brand.

22:13.320 --> 22:13.620
[SPEAKER_02]: They do.

22:14.001 --> 22:14.281
[SPEAKER_02]: They do.

22:14.601 --> 22:15.382
[SPEAKER_02]: Well, and I think too.

22:15.402 --> 22:16.643
[SPEAKER_02]: You know exactly what you're getting.

22:16.783 --> 22:18.425
[SPEAKER_02]: Dollar Tree, or you have a good idea.

22:18.885 --> 22:20.747
[SPEAKER_02]: You don't go to Dollar Tree thinking again.

22:20.947 --> 22:23.790
[SPEAKER_02]: You're going to get target value.

22:23.770 --> 22:26.273
[SPEAKER_04]: Yeah, you know what I'm saying?

22:26.293 --> 22:30.819
[SPEAKER_04]: It's not like you're lucky in a playstation or an Xbox, you know, for a dollar.

22:30.959 --> 22:32.321
[SPEAKER_02]: Yeah, well, think about this.

22:33.041 --> 22:38.368
[SPEAKER_02]: The cheapest versus most expensive, that kind of gets shown pretty much everywhere.

22:38.388 --> 22:42.934
[SPEAKER_02]: So you have the Dollar Shield Walmart's, the cheapest, right?

22:43.614 --> 22:45.677
[SPEAKER_02]: Then you have the targets.

22:47.412 --> 22:47.652
[SPEAKER_02]: Right.

22:48.153 --> 22:52.339
[SPEAKER_02]: Target's at a top dollar, very clean, faster employees.

22:52.960 --> 22:56.184
[SPEAKER_02]: Cleaner looking employees, clean aisles, things like that.

22:56.284 --> 22:56.445
[SPEAKER_02]: Right.

22:57.967 --> 23:02.653
[SPEAKER_02]: Who's in the middle when it comes to stores that provide those same products?

23:04.556 --> 23:08.682
[SPEAKER_02]: I actually would think Walmart kind of, well they do advertise for the low price though.

23:09.002 --> 23:10.905
[SPEAKER_02]: And that's why I say Walmart's like the lowest price.

23:12.607 --> 23:13.408
[SPEAKER_02]: That's okay.

23:13.548 --> 23:14.109
[SPEAKER_02]: Let's take out.

23:14.149 --> 23:18.793
[SPEAKER_02]: Let's take out Walmart because Walmart could be in the middle because they're they they're a bigger department store.

23:19.434 --> 23:20.695
[SPEAKER_02]: Yeah, that's their lead.

23:20.715 --> 23:25.220
[SPEAKER_02]: Yeah, but let's let's just say dollar tree versus, you know, target.

23:26.802 --> 23:30.626
[SPEAKER_02]: Who's in the middle besides besides one more because Walmart could be very well in the middle.

23:31.947 --> 23:33.929
[SPEAKER_04]: And someone in their cars probably screaming right now.

23:34.109 --> 23:34.370
[SPEAKER_04]: I know.

23:34.390 --> 23:34.890
[SPEAKER_04]: I know.

23:36.632 --> 23:38.654
[SPEAKER_04]: Producer feel free to say something.

23:38.674 --> 23:39.034
[SPEAKER_04]: Thank you.

23:39.275 --> 23:41.517
[SPEAKER_02]: Target is the middle whole food is the top.

23:42.239 --> 23:42.981
[SPEAKER_04]: Whole foods.

23:43.241 --> 23:45.547
[SPEAKER_04]: Oh, she's on my grocery side target.

23:45.627 --> 23:52.222
[SPEAKER_02]: I'm telling like just department store in general is is whole food like a department store or the grocery store.

23:52.242 --> 23:53.565
[SPEAKER_04]: Yeah, it's just the grocery

23:53.748 --> 23:55.431
[SPEAKER_04]: Oh, for real, there's other stuff.

23:55.451 --> 23:55.771
[SPEAKER_02]: Dang.

23:56.332 --> 23:56.793
[SPEAKER_04]: It's been a minute.

23:56.813 --> 23:57.754
[SPEAKER_04]: They have a cafeteria.

23:57.774 --> 23:58.395
[SPEAKER_04]: I like their food.

23:58.716 --> 23:59.938
[SPEAKER_04]: Everyone has to become everything.

23:59.978 --> 24:00.478
[SPEAKER_04]: Yeah.

24:00.659 --> 24:01.079
[SPEAKER_04]: That's true.

24:01.300 --> 24:03.423
[SPEAKER_04]: Well, that's kind of what podcast studios now.

24:03.463 --> 24:03.844
[SPEAKER_04]: They are.

24:03.884 --> 24:05.066
[SPEAKER_04]: They are like, too.

24:05.606 --> 24:05.807
[SPEAKER_02]: Okay.

24:05.827 --> 24:08.611
[SPEAKER_02]: So you have Dollar Tree Walmart Target in the middle.

24:08.671 --> 24:09.733
[SPEAKER_02]: And then you have Whole Foods.

24:09.793 --> 24:11.135
[SPEAKER_02]: Thank you producers, Azaria.

24:11.155 --> 24:11.856
[SPEAKER_02]: I appreciate that.

24:12.137 --> 24:14.480
[SPEAKER_02]: Looking at us over there from the other side of the podcast studio.

24:14.781 --> 24:19.368
[SPEAKER_02]: If you're a Whole Foods type of person or a Dollar Tree type of person, you have certain habits.

24:19.388 --> 24:19.969
[SPEAKER_02]: I guarantee it.

24:20.710 --> 24:22.152
[SPEAKER_02]: How you shop.

24:22.132 --> 24:22.452
[SPEAKER_02]: Right?

24:22.733 --> 24:23.895
[SPEAKER_02]: Yeah.

24:25.197 --> 24:29.523
[SPEAKER_02]: If you're targeting one more in the middle, you have more competition there.

24:29.844 --> 24:33.069
[SPEAKER_02]: So you have the options of Walmart, Target, what else?

24:33.549 --> 24:34.671
[SPEAKER_02]: You know, that's actually working.

24:35.292 --> 24:39.178
[SPEAKER_02]: All of these price chopper if you're hitting in the middle west.

24:39.158 --> 24:41.882
[SPEAKER_02]: you know, high v. You have more options in there.

24:41.902 --> 24:44.225
[SPEAKER_02]: So it's like, where do you go?

24:44.285 --> 24:45.066
[SPEAKER_02]: Right?

24:45.787 --> 24:47.169
[SPEAKER_02]: So you chase sales that they give you.

24:47.510 --> 24:50.854
[SPEAKER_02]: But if you're a whole foods person, where are you shopping for the majority of your food?

24:51.736 --> 24:52.116
[SPEAKER_02]: Whole foods?

24:52.597 --> 24:52.777
[SPEAKER_02]: Yeah.

24:53.478 --> 24:53.658
[SPEAKER_02]: Right?

24:54.459 --> 24:58.685
[SPEAKER_02]: And you argue that sprouts might be somewhat of a competitor, but you know, totally different thing, right?

24:59.106 --> 25:06.596
[SPEAKER_02]: But if you're health conscious and you don't worry about the price, you are shopping at sprouts, Whole Foods, whatever, right?

25:06.676 --> 25:07.798
[SPEAKER_02]: They're own

25:08.605 --> 25:09.998
[SPEAKER_02]: apparently better quality stuff.

25:11.108 --> 25:12.945
[SPEAKER_02]: In the middle you have more options.

25:13.735 --> 25:17.800
[SPEAKER_02]: Then you have the dollar general, which is, I know exactly what I'm getting there.

25:18.601 --> 25:21.705
[SPEAKER_02]: And the shopping habits are different, right?

25:22.046 --> 25:23.067
[SPEAKER_02]: The shopping habits are different.

25:23.348 --> 25:23.828
[SPEAKER_04]: Yeah, it is.

25:25.350 --> 25:26.652
[SPEAKER_04]: So get a lot more PJs.

25:26.852 --> 25:27.553
[SPEAKER_02]: Yeah.

25:27.573 --> 25:28.795
[SPEAKER_04]: So can end the door.

25:28.815 --> 25:33.501
[SPEAKER_02]: So how does Walmart compete with Target and compete with all the other grocery stores?

25:33.781 --> 25:35.303
[SPEAKER_02]: They try to be the cheapest of the middle.

25:35.724 --> 25:38.047
[SPEAKER_02]: Yeah, they're saying, hey, whatever it is, we can be through price.

25:38.688 --> 25:39.269
[SPEAKER_02]: That's what they say.

25:39.289 --> 25:39.669
[SPEAKER_02]: Exactly.

25:40.070 --> 25:42.713
[SPEAKER_02]: Do you do does Whole Foods Market that way?

25:43.621 --> 25:44.484
[SPEAKER_02]: No, I don't think so.

25:44.705 --> 25:49.280
[SPEAKER_02]: Whole foods can care less about what Walmart target, high-ve, all that stuff all these are doing.

25:49.301 --> 25:50.184
[SPEAKER_02]: They can care less.

25:50.685 --> 25:51.488
[SPEAKER_02]: Why?

25:52.092 --> 25:53.655
[SPEAKER_02]: because some are satisfaction made.

25:53.675 --> 25:57.682
[SPEAKER_02]: They're so unique, they're the most expensive and they attract a certain type of people.

25:58.223 --> 26:00.407
[SPEAKER_02]: You go to Whole Foods, right producer?

26:00.687 --> 26:01.088
[SPEAKER_02]: Was that right?

26:01.228 --> 26:02.731
[SPEAKER_02]: It's clean, you know what you're gonna get?

26:03.312 --> 26:04.814
[SPEAKER_02]: Dude, have the music's good?

26:04.894 --> 26:12.147
[SPEAKER_02]: The music's good, they sell top-line coffee, there's a cafeteria there, and when you eat that cafeteria food, it's so freaking expensive.

26:12.388 --> 26:17.256
[SPEAKER_02]: I put like five meatballs on my plate and some salad was $20 freaking dollars, but still.

26:17.236 --> 26:18.157
[SPEAKER_02]: Nurses are going there.

26:18.217 --> 26:19.159
[SPEAKER_02]: Doctors are going there.

26:19.199 --> 26:21.642
[SPEAKER_02]: I mean, there's there's a whole food's right around the corner from our studio.

26:21.662 --> 26:22.163
[SPEAKER_02]: That's how I do.

26:22.363 --> 26:24.146
[SPEAKER_03]: This is status to that heart.

26:24.346 --> 26:25.127
[SPEAKER_02]: There's a status.

26:25.147 --> 26:25.308
[SPEAKER_02]: Yeah.

26:25.648 --> 26:29.854
[SPEAKER_02]: So when you look at the parking lot, what type of cars do you see in there, right?

26:29.954 --> 26:30.796
[SPEAKER_02]: They attract.

26:31.296 --> 26:36.404
[SPEAKER_02]: They look like, yeah, like, well, there's no car smashing in front of cars.

26:37.005 --> 26:37.125
[SPEAKER_02]: Right.

26:37.145 --> 26:37.245
[SPEAKER_02]: Yeah.

26:37.265 --> 26:38.427
[SPEAKER_04]: Or is there like, does it need?

26:39.048 --> 26:40.370
[SPEAKER_04]: Yeah, fixing.

26:40.750 --> 26:40.910
[SPEAKER_04]: Yeah.

26:41.071 --> 26:41.691
[SPEAKER_02]: That's funny.

26:41.711 --> 26:44.155
[SPEAKER_02]: It's like, I don't go to Walmart if I don't have to.

26:45.957 --> 26:49.264
[SPEAKER_04]: I just always feel like I'm so brave when I walk into a hole.

26:49.284 --> 26:51.349
[SPEAKER_06]: Yeah, it's like, yes.

26:51.369 --> 26:53.033
[SPEAKER_04]: Oh, my now we don't grocery shop anyways.

26:53.574 --> 26:55.177
[SPEAKER_02]: Well, like we're in that area, era.

26:55.558 --> 26:56.681
[SPEAKER_02]: So you just have everything delivered?

26:56.701 --> 26:56.921
[SPEAKER_02]: Yeah.

26:57.823 --> 26:59.627
[SPEAKER_02]: Well, we have five kids, so I understand that.

26:59.727 --> 27:02.694
[SPEAKER_02]: We have the majority of even Sam's Club and Costco.

27:02.754 --> 27:03.476
[SPEAKER_02]: We just have a delivery.

27:03.496 --> 27:05.400
[SPEAKER_02]: But then it's the quality of your delivery.

27:05.380 --> 27:15.609
[SPEAKER_04]: how many swaps is it like how well do they refund you if they have to you know like yeah the customer service but go back to the top it like there's more competition in the middle yeah then there is the cheapest one.

27:15.629 --> 27:19.660
[SPEAKER_04]: Why do you think that's like the magnetic spot to be in as a business

27:20.078 --> 27:23.265
[SPEAKER_04]: Why do the business is want to go there and be in the middle?

27:24.026 --> 27:24.547
[SPEAKER_04]: Why do you think?

27:25.730 --> 27:27.032
[SPEAKER_04]: You put that back home.

27:27.634 --> 27:29.037
[SPEAKER_02]: I just bought a coaching card.

27:30.239 --> 27:31.261
[SPEAKER_04]: Why do you think it's loaded?

27:31.341 --> 27:34.227
[SPEAKER_04]: Like, I have a little opinion, but I was truly interested.

27:34.247 --> 27:34.548
[SPEAKER_02]: Is it really?

27:34.949 --> 27:35.430
[SPEAKER_02]: Yeah.

27:35.450 --> 27:35.710
[SPEAKER_02]: I don't know.

27:35.730 --> 27:36.632
[SPEAKER_02]: I mean, we can unpack that.

27:37.374 --> 27:38.897
[SPEAKER_02]: Well, I...

27:40.396 --> 27:46.465
[SPEAKER_02]: I feel like a lot of people are there because they think that that's what the majority of the people that buy want to go and and then they might have a good point.

27:47.046 --> 28:03.570
[SPEAKER_02]: But again, those are the stores always making deals and comparing themselves with each other and distrocious stores better or this, you know, we have these, do you ever get mail where you have all like the Sunday like Coupons and like the grocery store like pictures and food and everything like that.

28:03.851 --> 28:05.313
[SPEAKER_02]: Yeah, Whole Foods doesn't send one out.

28:05.774 --> 28:07.416
[SPEAKER_02]: Well, maybe they do, but I never see one.

28:08.695 --> 28:17.988
[SPEAKER_02]: Hmm, but again, like they're all competing with each other because that's where a lot of people buy most likely And you know it make whole food stand out even more Someone from Whole Foods is watching.

28:18.449 --> 28:21.293
[SPEAKER_04]: Let's do a grocery or whatever.

28:21.633 --> 28:22.474
[SPEAKER_02]: Let's do a podcast.

28:22.855 --> 28:35.833
[SPEAKER_04]: Yeah, and use JT visuals without yeah Maybe you'll have the opportunity to put the eye back in this we can even get people to do it for you if you don't want to show up because you're so busy I mean I like I bots

28:35.813 --> 28:50.835
[SPEAKER_02]: of people not yet but the point of the matter is is there's so much competition there and so everybody's always manipulating the prices one mart they manipulate their price they want to be the cheapest of the middle yeah right you have grocery stores always making deals on their food

28:50.815 --> 28:56.342
[SPEAKER_02]: You have target, giving out a target card, you can always get a 5%, like that's where all the competition is at.

28:56.783 --> 28:58.605
[SPEAKER_02]: You have to put so much effort into competing.

28:59.086 --> 29:02.050
[SPEAKER_02]: Whereas if you're the most expensive, your competition is so small.

29:02.170 --> 29:06.536
[SPEAKER_02]: It's like, well, cool, we can own the market and never give discounts on everything like that.

29:06.556 --> 29:14.306
[SPEAKER_02]: We find there's enough to go around two competitors in the most expensive area than 40 in the middle and maybe one or two as a cheapest.

29:15.388 --> 29:19.253
[SPEAKER_02]: Because the dollar general, their next closest competitor

29:20.701 --> 29:26.749
[SPEAKER_04]: to your dollar tree, dollar tree, dollar tree, or general dollar tree, right?

29:27.169 --> 29:27.630
[SPEAKER_04]: Save a lot?

29:27.750 --> 29:28.471
[SPEAKER_02]: No.

29:28.531 --> 29:32.315
[SPEAKER_02]: Probably that was one that probably in my old hometown, you know?

29:32.796 --> 29:37.081
[SPEAKER_02]: So it's just, it's just, that's just kind of where it's at, herbs, herbs, herbs.

29:37.262 --> 29:37.802
[SPEAKER_04]: I know.

29:37.842 --> 29:39.144
[SPEAKER_04]: I don't know if that was only in this area.

29:39.645 --> 29:42.388
[SPEAKER_02]: Well, in Southern California, we had the 99th story.

29:42.858 --> 29:47.265
[SPEAKER_04]: Okay, yeah, and we didn't really have dollar general with the nine cents store.

29:47.285 --> 29:59.964
[SPEAKER_04]: I think this is partially why retail Rebels and all of those like resell companies do so well Because they did find a little bit of a loophole and there's that like gambling feeling of like yeah, I could get something for five dollars.

30:00.004 --> 30:04.651
[SPEAKER_04]: That's worth like 50 dollars Yeah, 100 because it was packages from Amazon.

30:04.671 --> 30:09.979
[SPEAKER_04]: They they can't return, you know, yeah Amazon is just trying to make anything back

30:09.959 --> 30:13.045
[SPEAKER_04]: Yeah, you know, so they're like here by it, but you don't know what's in it.

30:13.646 --> 30:17.974
[SPEAKER_02]: I heard that Amazon runs at a disk at a negative all the time every year.

30:18.776 --> 30:20.138
[SPEAKER_02]: I don't see that like overall, though.

30:21.160 --> 30:22.443
[SPEAKER_02]: Like I can probably on paper.

30:22.984 --> 30:27.072
[SPEAKER_02]: Yeah, but I just heard and and that's all.

30:28.073 --> 30:28.554
[SPEAKER_02]: Well, I don't know.

30:28.715 --> 30:31.039
[SPEAKER_04]: I just heard that confirm.

30:31.019 --> 30:35.783
[SPEAKER_04]: Audience, please, what could maybe like push into other things and maybe like Amazon AWS?

30:35.803 --> 30:49.115
[SPEAKER_04]: That's probably where they make most of their money is through the like the website stuff, due to if Amazon Prime subscription, they probably make their money off of subscriptions versus the products, the continuity of.

30:49.135 --> 30:52.138
[SPEAKER_02]: Yeah, because they have videos, they have all that kind of stuff, right?

30:52.438 --> 30:54.240
[SPEAKER_02]: So they probably make their money off of subscriptions.

30:54.300 --> 31:01.026
[SPEAKER_02]: If you have a subscription business, you'll probably make more steady income that way than you do like all your one-offs.

31:01.006 --> 31:15.155
[SPEAKER_04]: kind of like with you and pot they do make a lot of losses still even through that because they're like pain for like super high dollar things that aren't washed well or like possibly yeah kind of like Netflix are always in the red.

31:15.175 --> 31:15.536
[SPEAKER_04]: Yeah.

31:16.719 --> 31:17.059
[SPEAKER_04]: Yeah, red.

31:17.941 --> 31:18.843
[SPEAKER_04]: Yeah, red and black.

31:19.324 --> 31:21.208
[SPEAKER_04]: So if you're in the middle like

31:21.188 --> 31:27.374
[SPEAKER_04]: How how do you know that's a good idea to stay there or move like how do you should I stay you should I go?

31:27.975 --> 31:47.314
[SPEAKER_02]: Well, I think if you're in the middle you you develop a brand that attracts a certain type of people in the middle like target People that typically chop a target don't shop at Walmart at the time or people that love Walmart more than Target will be Walmart type of people So you just own it you just own it you own it, but again you can you move upstream I don't know

31:48.408 --> 31:58.319
[SPEAKER_04]: If you do, like my theory, I haven't done this, but my theory would be comfy what Apple does, which is they add new things, rather than replace things.

31:59.040 --> 32:05.186
[SPEAKER_02]: So they create a movement where it's like, hey, you can't live without the newest phone or update.

32:05.206 --> 32:12.154
[SPEAKER_02]: So even though you just bought a new phone six months ago, we just got another one, and I want you to get a million dollars worth of debt just to get this thing.

32:13.495 --> 32:14.196
[SPEAKER_04]: But people do it.

32:14.737 --> 32:17.740
[SPEAKER_04]: Yeah, and we prove to them, yeah, we'll buy it.

32:18.277 --> 32:40.251
[SPEAKER_02]: So why would a lower loser next competitor maybe Google and Samson way different other are they really no not me no because people that are Apple are Apple yeah why Ecosist it's an ecosystem it's a it's a look it's a feel it's a status people who are Samsung

32:40.805 --> 32:43.990
[SPEAKER_02]: Probably nerd out on all the details of the pixels and all that kind of stuff.

32:44.010 --> 32:45.413
[SPEAKER_02]: That's probably why they have that.

32:46.234 --> 32:46.715
[SPEAKER_02]: Is it better?

32:46.935 --> 32:47.256
[SPEAKER_02]: I don't know.

32:47.396 --> 32:50.461
[SPEAKER_02]: Maybe the person who you ask, but Apple is a movement.

32:50.882 --> 32:51.523
[SPEAKER_02]: It's a look.

32:52.064 --> 32:53.046
[SPEAKER_02]: It's the way it makes you feel.

32:53.406 --> 32:54.628
[SPEAKER_02]: Yeah.

32:54.809 --> 32:55.049
[SPEAKER_04]: I do.

32:55.970 --> 32:56.792
[SPEAKER_04]: Because I have Apple.

32:56.972 --> 32:59.276
[SPEAKER_04]: I know that's because that's me too.

32:59.296 --> 33:02.722
[SPEAKER_04]: Doing it for the ecosystem is really when it's beneficial.

33:02.762 --> 33:05.226
[SPEAKER_04]: I always say efficiency is worth it.

33:05.206 --> 33:10.601
[SPEAKER_04]: And that's when it's like, OK, if I'm going to spend a little bit extra, but it's going to make me that much more efficient.

33:10.701 --> 33:11.905
[SPEAKER_04]: Yeah, then it's worth it.

33:12.186 --> 33:20.228
[SPEAKER_04]: So when we were air dropping like it is actually it's a requirement to be Apple for the creative space we have here.

33:20.208 --> 33:27.122
[SPEAKER_04]: Well, because we want to air drop between everything and like the think about like the support and yeah I don't know how to do this.

33:27.162 --> 33:28.685
[SPEAKER_04]: I don't know that's Windows or this.

33:28.705 --> 33:40.528
[SPEAKER_02]: Well my entire team that are w2 is We're on a want a phone plan and I got everybody apples like today my daughter who clips a lot of my videos other than what you guys do I just put our phones together one

33:40.508 --> 33:44.455
[SPEAKER_02]: And by the end of today, she's like, I clipped everything and I posted it for you, Dad.

33:45.357 --> 33:47.020
[SPEAKER_02]: Like, that's way, yeah, that's a way better.

33:47.320 --> 33:48.522
[SPEAKER_04]: Yeah, that's efficiency's worth.

33:48.542 --> 33:52.309
[SPEAKER_02]: Because sometimes I'm in my creative space before she comes in to record.

33:52.750 --> 33:54.633
[SPEAKER_02]: And if I just record it, I would get the microphone.

33:55.034 --> 33:57.438
[SPEAKER_02]: So I just give it to her and she's like, that makes my job even easier.

33:57.799 --> 33:58.500
[SPEAKER_02]: Boom.

33:58.480 --> 33:59.742
[SPEAKER_04]: So, can I share those?

33:59.982 --> 34:01.906
[SPEAKER_04]: It was just today at the day of recording.

34:01.966 --> 34:02.547
[SPEAKER_04]: No, you can't share.

34:03.107 --> 34:06.313
[SPEAKER_04]: Actually, as I perceived it, I didn't even wait.

34:07.475 --> 34:08.737
[SPEAKER_04]: That's the podcast world.

34:08.777 --> 34:10.059
[SPEAKER_04]: We kind of like frame each other.

34:10.079 --> 34:13.164
[SPEAKER_04]: You know, but just do you for, but we're actually good.

34:13.184 --> 34:14.526
[SPEAKER_04]: Like, don't forget what you're going to say now.

34:15.507 --> 34:18.112
[SPEAKER_04]: Well, it was on the way here on the day of recording this.

34:18.432 --> 34:21.417
[SPEAKER_04]: I did hear.

34:21.397 --> 34:31.052
[SPEAKER_04]: YouTube video of a guy that paid 26,000 dollars just to have a five-minute phone call with Alex Ramozi while he was doing his book launch.

34:32.194 --> 34:34.798
[SPEAKER_04]: And so I was like, okay, this is intriguing.

34:35.539 --> 34:37.522
[SPEAKER_04]: What did this guy want to know and everything?

34:38.063 --> 34:40.607
[SPEAKER_04]: But, and how does he pay again?

34:40.627 --> 34:43.371
[SPEAKER_02]: 26,000 dollars for how much?

34:43.451 --> 34:44.553
[SPEAKER_04]: It was like a five-minute phone call.

34:45.234 --> 34:45.495
[SPEAKER_04]: That's crazy.

34:45.515 --> 34:47.117
[SPEAKER_04]: And Alex still had it on air.

34:47.718 --> 34:49.581
[SPEAKER_04]: So he's like gaining from it too.

34:50.422 --> 34:52.751
[SPEAKER_04]: Yeah, dude, it was very smart, by the way.

34:53.192 --> 34:55.280
[SPEAKER_04]: He's keen, he's keen, he's keen from it.

34:55.481 --> 34:56.505
[SPEAKER_04]: Really nice beard, by the way.

34:57.569 --> 35:01.022
[SPEAKER_04]: Dude, yeah, here's the best suits, too.

35:02.757 --> 35:03.779
[SPEAKER_04]: I'm joking.

35:03.799 --> 35:04.600
[SPEAKER_04]: Okay, a white tank top.

35:04.961 --> 35:06.203
[SPEAKER_02]: Yeah, that's a white cool on it.

35:07.925 --> 35:08.687
[SPEAKER_04]: Okay.

35:08.707 --> 35:21.127
[SPEAKER_04]: Um, well, he said that he brought up this point again that like dude, if you're going to be the cheapest, own it going do it, but you're going to have to do it in the more creative ways.

35:21.407 --> 35:21.587
[SPEAKER_04]: Yeah.

35:21.968 --> 35:23.871
[SPEAKER_04]: So that when you scale, you can still profit.

35:23.851 --> 35:24.994
[SPEAKER_03]: you still have to profit.

35:26.057 --> 35:34.558
[SPEAKER_04]: So like, if you're gonna be the most expensive, then you can afford like the best talent, the best team, the best kind of clients.

35:34.578 --> 35:38.268
[SPEAKER_04]: You can weed out the clients that don't get results because they don't do all the things.

35:38.288 --> 35:40.273
[SPEAKER_04]: And go, and you can just,

35:40.253 --> 36:05.535
[SPEAKER_04]: pick the best clients that actually will listen to you and do everything and then pay for all the stuff and not just one thing and I heard someone on our podcast, it's a new podcast actually, so I'm going to do a little shout out, the Aluminumide Podcast, Aluminumide Podcast, Aluminumide Podcast, it's another word for Aluminate like shine and stuff and it's a medspaul one.

36:05.515 --> 36:20.537
[SPEAKER_04]: Yeah, but before I lose that train of thought, she mentioned like the way she treats people and she's super honest and she's like look

36:20.517 --> 36:25.843
[SPEAKER_04]: If we don't do the full treatment, you're not going to see the results that you want.

36:26.884 --> 36:32.670
[SPEAKER_04]: So we need to do the full plan to give you the best chance to see those results that you're going for.

36:33.071 --> 36:33.812
[SPEAKER_04]: Yeah.

36:33.832 --> 36:43.082
[SPEAKER_04]: So it's not like it's kind of like jumping in and versus just trying for a week and leaving, you know.

36:43.062 --> 36:49.348
[SPEAKER_04]: So that's a good point and she found out that it's been way better and it's like the money follows after that.

36:49.709 --> 36:53.573
[SPEAKER_04]: So it's not like it it's almost like we're talking about price, but it's not even about price.

36:53.933 --> 36:57.757
[SPEAKER_02]: It's not it's about getting them the results and they have to make the proper investment for the results.

36:58.378 --> 37:07.067
[SPEAKER_02]: I know people who are very well priced in the upper like most expensive to almost there and people will talk about the price and they'll be like, well let me meet you where you're at.

37:07.087 --> 37:12.192
[SPEAKER_02]: So maybe we could take this out, take that out, take that out and it always bites them in the end because

37:12.172 --> 37:13.575
[SPEAKER_02]: They don't get the full result.

37:14.498 --> 37:19.690
[SPEAKER_02]: If you, like, if you, I don't know, try to load it all.

37:19.710 --> 37:27.649
[SPEAKER_02]: If you try to poke holes in everything, just to meet their price, then they're not gonna get the full experience, and there's a chance they're not gonna be happy, because of that.

37:28.169 --> 37:36.056
[SPEAKER_02]: Whereas your client says, look, if you want this result, if you want to look or feel like this, there's a price to pay.

37:36.516 --> 37:38.458
[SPEAKER_02]: And if you're willing to make the investment, I can get you there.

37:38.658 --> 37:41.060
[SPEAKER_02]: If you're not, I'm not the person for you.

37:42.342 --> 37:43.142
[SPEAKER_02]: And it's okay to do that.

37:43.763 --> 37:43.843
[SPEAKER_02]: Yep.

37:43.863 --> 37:48.807
[SPEAKER_02]: Now, if you're just out there selling, you just started your business, you have to prove yourself.

37:48.847 --> 37:57.535
[SPEAKER_02]: Like, you might find yourself in the middle or maybe the cheapest, but you cannot stay in those valleys or in those seasons long enough.

37:57.515 --> 38:03.483
[SPEAKER_02]: People will pay the price if they see that your value is below or equal to the price that you're asking.

38:04.524 --> 38:08.129
[SPEAKER_02]: And sometimes the value for these people is how long have you been in here?

38:08.609 --> 38:09.210
[SPEAKER_02]: How do you look?

38:09.591 --> 38:17.721
[SPEAKER_02]: If you just start it out, yeah, you might have to price accordingly to your skill or your level of expense in the industry or just your time in it.

38:18.662 --> 38:26.172
[SPEAKER_04]: But you cannot stay there.

38:27.248 --> 38:29.811
[SPEAKER_04]: If I'm 100% honest, I don't know.

38:30.092 --> 38:42.568
[SPEAKER_04]: Because I really feel like word doing something niche enough that there's no competition in our area, at least from what's known.

38:43.189 --> 38:45.452
[SPEAKER_04]: Yeah, like there could be, so you're the pioneer.

38:46.073 --> 38:46.313
[SPEAKER_04]: Yeah.

38:47.475 --> 38:49.037
[SPEAKER_04]: So then it's like,

38:49.017 --> 38:52.522
[SPEAKER_04]: to me that makes it even more important like we're setting standards here.

38:53.143 --> 39:05.362
[SPEAKER_02]: Well if all of your clients are going viral and getting good views and the new values are to increase because of what you're able to do for them, eventually people are going to knock on your door and say what's your price and you'll be like 1 million dollars.

39:05.643 --> 39:06.444
[SPEAKER_02]: For example, right?

39:06.744 --> 39:11.131
[SPEAKER_02]: Whatever that is, you know, let's be realistic two, three, four, five thousand dollars.

39:11.151 --> 39:11.712
[SPEAKER_02]: I'll be like cool.

39:11.752 --> 39:12.493
[SPEAKER_02]: When do I start?

39:13.435 --> 39:19.805
[SPEAKER_02]: Like when you can start providing results for your clients, that that is interpreted as value, people start knocking on your door.

39:19.845 --> 39:22.669
[SPEAKER_04]: So how do you get there?

39:22.709 --> 39:24.011
[SPEAKER_04]: We were kind of talking about this before.

39:24.712 --> 39:29.680
[SPEAKER_04]: Like if you feel like you're on the lower side, how do you get to the higher side?

39:29.720 --> 39:33.165
[SPEAKER_04]: Do you just jump and wait until someone says yes?

39:33.145 --> 39:41.272
[SPEAKER_02]: I mean, you could do that, but if you don't come across a valuable for that price and you're going to find a lot of resistance, I would do two things.

39:41.312 --> 39:46.357
[SPEAKER_02]: Number one, ask yourself, do I run an operation that deserves to ask people for that much investment?

39:47.217 --> 39:54.484
[SPEAKER_02]: And if you don't fix it right away, like make the evolutions look better, get shirts, get uniforms, upgrade x, y and z if you need to, right?

39:54.524 --> 40:02.511
[SPEAKER_02]: Stop looking like a somebody who just came off the streets and

40:02.491 --> 40:05.897
[SPEAKER_02]: Increasing prices are the scariest things I find for some entrepreneurs.

40:06.538 --> 40:08.822
[SPEAKER_02]: It's like, oh, we're going to get less people.

40:09.322 --> 40:11.786
[SPEAKER_02]: And most people increase by 10 to 15 or 20%.

40:12.307 --> 40:13.930
[SPEAKER_02]: And they realize there's no resistance.

40:14.852 --> 40:17.977
[SPEAKER_02]: I got to the point in my business where increasing my prices was an addiction.

40:18.498 --> 40:20.120
[SPEAKER_02]: If people weren't saying no, I'd increase it again.

40:21.302 --> 40:22.645
[SPEAKER_02]: I do the same thing with my coaching practice.

40:22.765 --> 40:25.730
[SPEAKER_02]: Every five clients that come in that I convert, I increase my price.

40:25.850 --> 40:27.132
[SPEAKER_02]: So how do you know when to stop?

40:27.314 --> 40:29.046
[SPEAKER_02]: until they say no.

40:29.066 --> 40:29.167
[SPEAKER_02]: Okay.

40:29.187 --> 40:29.791
[SPEAKER_02]: And you'll find out.

40:30.113 --> 40:32.852
[SPEAKER_02]: But again, your conversion ratios

40:33.068 --> 40:34.210
[SPEAKER_02]: You kind of have to know what's healthy.

40:34.250 --> 40:42.324
[SPEAKER_02]: So if you're in a growth mode, typically you want to be around a 75% conversion ratio, because what's going to happen is you're looking for bulk.

40:42.344 --> 40:43.306
[SPEAKER_02]: You're looking for volume.

40:43.326 --> 40:44.568
[SPEAKER_02]: So your prices will reflect that.

40:45.470 --> 40:50.378
[SPEAKER_02]: If you're looking to be more profitable, meaning your prices are higher, but you don't have as many clients.

40:50.859 --> 40:52.682
[SPEAKER_02]: Then your conversion ratio I'm finding.

40:52.722 --> 40:53.965
[SPEAKER_02]: And this is industry specific.

40:53.985 --> 40:58.232
[SPEAKER_02]: So I'm generalizing about a 50 to 53% conversion

40:58.212 --> 41:13.420
[SPEAKER_02]: shows and that's how the version from what from initial cold lead or like qualified lead or from a qualified lead to yeah okay because you have leads that come in you also have to qualify them there's some leads you shouldn't even be touching.

41:13.400 --> 41:16.869
[SPEAKER_02]: If the leaves of a coming are not qualified, you have a marketing and branding problem.

41:17.391 --> 41:26.294
[SPEAKER_02]: But from a sales qualified lead, converting them into a client that's paying you, 50% is typically where profit lies, 75% is for growth down.

41:26.675 --> 41:28.540
[SPEAKER_02]: If you're not priced right,

41:28.520 --> 41:37.524
[SPEAKER_02]: Not for profit and you're trying to bulk and get as many people as possible, but you're not converting it to 75% If you're at like 40 or 30, then it's a sales problem.

41:37.844 --> 41:45.364
[SPEAKER_02]: So your numbers tell you everything you just have to be honest with yourself and you have to really really You've been tracking that's a jacket

41:45.344 --> 41:55.959
[SPEAKER_02]: So we have a five ways formula and, you know, put five ways in the comment if you're on YouTube, we'll send a free PDF if you're, well, I mean, I would love the comment, but it's actually on our school community.

41:55.979 --> 41:57.161
[SPEAKER_02]: Yes, never mind.

41:57.261 --> 41:58.102
[SPEAKER_02]: You don't have to comment.

41:58.242 --> 41:58.783
[SPEAKER_02]: Go to school.

41:58.823 --> 42:00.626
[SPEAKER_02]: Go to the first link and click on there and so on.

42:00.646 --> 42:01.747
[SPEAKER_02]: Yeah.

42:01.947 --> 42:09.358
[SPEAKER_02]: But we have a five ways formula where we help our clients track the five metrics that get the results of customers, revenue and profit.

42:09.378 --> 42:09.478
[UNKNOWN]: Yeah.

42:09.458 --> 42:21.855
[SPEAKER_04]: What if you really like who you're serving, just because like maybe you feel like it's not about making money, it's about making enough to accomplish your goals, but then like, Jared, everything's about making money.

42:22.075 --> 42:31.588
[SPEAKER_02]: Like the, when you really think about it, maybe it's not about making billions of dollars, but you have to have a profit, or also your business will not be able to maintain itself.

42:31.648 --> 42:37.035
[SPEAKER_04]: Right, but what I'm asking is like, um, because I know

42:37.015 --> 42:38.097
[SPEAKER_04]: get to your dreams.

42:38.918 --> 42:41.122
[SPEAKER_04]: Yeah, and get to your desired outcomes.

42:42.384 --> 42:43.646
[SPEAKER_04]: That's what it's for, correct?

42:43.726 --> 42:43.986
[SPEAKER_04]: Yeah.

42:44.066 --> 42:44.327
[SPEAKER_04]: Oh, yeah.

42:44.347 --> 42:45.068
[SPEAKER_04]: That's what it's for.

42:45.108 --> 42:45.309
[SPEAKER_04]: Yeah.

42:45.409 --> 42:45.849
[SPEAKER_04]: Absolutely.

42:46.470 --> 43:02.196
[SPEAKER_04]: So like what if that can work with where you are, then do you like just keep going and be consistent with where you are and keep getting the best results or you wait till there is a

43:02.176 --> 43:09.002
[SPEAKER_04]: Because there's a part of me that doesn't want to be the person that's always raising prices, but then it's like, I want to be consistent and I want to be fair.

43:09.783 --> 43:11.605
[SPEAKER_04]: But then at the same time, I want to be fair.

43:11.645 --> 43:12.286
[SPEAKER_02]: Fair, fair team.

43:12.466 --> 43:14.388
[SPEAKER_02]: Fair is measured by the individual.

43:14.448 --> 43:17.771
[SPEAKER_02]: Like, what your version of fair might not be what your client's version of fair is.

43:17.831 --> 43:18.271
[SPEAKER_02]: Right.

43:18.291 --> 43:21.474
[SPEAKER_02]: And every client will uniquely see fairness to something different.

43:21.494 --> 43:24.757
[SPEAKER_02]: And I think at the end of the day, your biggest client is your team.

43:25.058 --> 43:27.480
[SPEAKER_02]: And you have to take care of your business to take care of the team and you.

43:28.241 --> 43:29.782
[SPEAKER_02]: So you do what's right for the business.

43:30.183 --> 43:30.563
[SPEAKER_02]: Right.

43:30.543 --> 43:35.770
[SPEAKER_02]: I think that businesses will always have a season of growth and a season of profit, right?

43:35.850 --> 43:41.778
[SPEAKER_02]: You grow, grow, grow, you scale, scale, scale, scale, scale, scale, then you get to the point of the knowledge about profiting, right?

43:42.138 --> 43:48.426
[SPEAKER_02]: And then once you coast there, if you're a true entrepreneur, you're not going to want to stay stuck there, you're going to want to grow again, because you want to be able to do it.

43:48.467 --> 43:51.150
[SPEAKER_02]: So then you scale, you grow, grow, grow, grow, grow, grow, grow.

43:51.130 --> 43:52.292
[SPEAKER_02]: It's not about profiting.

43:52.332 --> 43:57.120
[SPEAKER_02]: It's really about just getting more clients and scaling it was and the new coast and now it's about profitability.

43:57.140 --> 43:59.123
[SPEAKER_04]: We're in that like run the play, go, go, go, go, go.

43:59.143 --> 43:59.343
[SPEAKER_04]: Yeah.

43:59.684 --> 43:59.864
[SPEAKER_04]: Yeah.

43:59.884 --> 44:00.405
[SPEAKER_02]: And that's fine.

44:00.485 --> 44:00.786
[SPEAKER_02]: Yeah.

44:00.806 --> 44:01.387
[SPEAKER_02]: Is that the foundation?

44:01.407 --> 44:04.452
[SPEAKER_02]: You have to understand the season of business that you're in.

44:05.393 --> 44:06.695
[SPEAKER_02]: And really you're the one that controls it.

44:08.378 --> 44:13.566
[SPEAKER_02]: Because you're going to be at a point of profit and you might still have a lot of people like, I want you to know that you're like, Nope.

44:13.587 --> 44:16.972
[SPEAKER_02]: I'm only taking X amount of clients and I'm going to get the ones that are willing to pay the most.

44:17.393 --> 44:17.593
[SPEAKER_04]: Yeah.

44:19.092 --> 44:36.814
[SPEAKER_04]: And then when you're so selective, I can see it where like, hey, we've done this with this kind of business, if you want this, here's the price like to get there and that's the proof, yeah, because you've done it now.

44:36.794 --> 44:40.299
[SPEAKER_04]: Yeah, and you're no longer like a fake it till you make you know, yeah.

44:40.439 --> 44:50.373
[SPEAKER_02]: I feel like marketing's kind of like that marketing is like well the thing is with marketing it changes every year Yeah, so you you have to fake it then learn and then make it and it's like what's improving.

44:51.034 --> 44:53.778
[SPEAKER_02]: Yes today Isn't proven for tomorrow.

44:53.858 --> 44:58.465
[SPEAKER_02]: Dude when we started coaching a few years back marketing is different than is now

44:58.445 --> 44:59.066
[SPEAKER_02]: Yeah.

44:59.367 --> 44:59.968
[SPEAKER_02]: Have you noticed that?

45:00.229 --> 45:00.911
[SPEAKER_02]: I mean, yes.

45:01.472 --> 45:01.873
[SPEAKER_02]: Yeah.

45:01.893 --> 45:07.325
[SPEAKER_02]: All the ideas we've lent through three years ago, a lot of it were throwing out the window or it's obsolete now.

45:07.425 --> 45:11.514
[SPEAKER_02]: It's, you know, we're having the especially with AI right now.

45:11.574 --> 45:12.977
[SPEAKER_02]: We are in the season rise.

45:13.138 --> 45:14.701
[SPEAKER_02]: I think nobody really knows what they're doing.

45:15.463 --> 45:17.247
[SPEAKER_02]: Everything is just like testing and measuring.

45:17.227 --> 45:21.472
[SPEAKER_02]: we're learning right now, at least that's the way I see it.

45:21.772 --> 45:32.124
[SPEAKER_02]: And you might disagree, I'm not a marketer, but I have clients that are in that season of we're just trying to figure out what's working out because what used to work is definitely not working.

45:32.164 --> 45:36.709
[SPEAKER_04]: Yeah, we're definitely seeing that title ship with the AI effect, absolutely.

45:36.889 --> 45:42.475
[SPEAKER_04]: And like I think social media will always be here, but at the same time, I kind of wonder.

45:42.455 --> 45:49.342
[SPEAKER_04]: Because the more and more people I talk to you individually, they're actually not on social media themselves.

45:49.703 --> 45:55.049
[SPEAKER_04]: At least here in the area I'm in, it's like, they're on it for their business.

45:55.930 --> 45:58.332
[SPEAKER_02]: So now like, yeah, I see that a lot with Facebook.

45:59.113 --> 45:59.674
[SPEAKER_02]: And Instagram.

46:00.294 --> 46:01.916
[SPEAKER_02]: But it's also by algorithms.

46:01.956 --> 46:03.538
[SPEAKER_02]: There's a hard one on TikTok though right now.

46:04.119 --> 46:04.319
[SPEAKER_04]: Yeah.

46:04.339 --> 46:05.660
[SPEAKER_02]: People are actually actually using TikTok.

46:05.680 --> 46:10.065
[SPEAKER_04]: But it gets sloppy because now everyone's just making AI stuff.

46:10.113 --> 46:18.623
[SPEAKER_02]: Well, then that means we're in a season of just, I'm sitting watching and adapting and two years from now, I think something's going to be more perfect than today.

46:19.083 --> 46:20.966
[SPEAKER_04]: Gary Vee thinks it's the glasses.

46:22.087 --> 46:23.749
[SPEAKER_04]: He's like, and I could actually see that.

46:23.809 --> 46:25.791
[SPEAKER_04]: It's like, the key was the thing.

46:25.831 --> 46:28.755
[SPEAKER_02]: And now he believes it's social media still hasn't reached his full potential.

46:30.116 --> 46:30.597
[SPEAKER_02]: Gary Vee.

46:30.837 --> 46:31.598
[SPEAKER_00]: Yeah.

46:31.578 --> 46:33.741
[SPEAKER_02]: He says social media has not reached as full potential.

46:34.422 --> 46:37.347
[SPEAKER_02]: Homey posts, he says post seven to 10 times a day.

46:38.028 --> 46:38.829
[SPEAKER_04]: Because you know why?

46:39.010 --> 46:39.170
[SPEAKER_04]: Why?

46:39.310 --> 46:40.913
[SPEAKER_04]: Chronological doesn't matter anymore.

46:41.033 --> 46:41.253
[SPEAKER_04]: No.

46:41.654 --> 46:43.637
[SPEAKER_04]: And it's every individual piece of content.

46:44.879 --> 46:47.823
[SPEAKER_02]: So especially when we're doing, we're just religiously following that.

46:48.244 --> 46:49.386
[SPEAKER_02]: You're a clip in a lot for us.

46:49.806 --> 46:51.149
[SPEAKER_02]: I have natural things clip in.

46:51.189 --> 46:52.651
[SPEAKER_02]: We have the entrepreneurial experience clip in.

46:52.951 --> 46:53.152
[SPEAKER_02]: Yep.

46:53.492 --> 46:58.480
[SPEAKER_02]: So on my social media, there's at least four or five things going on daily, which is amazing.

46:58.460 --> 47:21.936
[SPEAKER_04]: then we have our events coming out and this and this and that so and that's why like you don't have to this is this is a huge debate but I am leaning towards what Gary Vee says a little more he's a billionaire in the marketing space but a lot of people say don't don't copy what he says because he's accomplished and you got to wait till you get there and then you can do what that what he's saying

47:21.916 --> 47:26.006
[SPEAKER_04]: So like like what I mean is like how did he start all in a social channel?

47:26.387 --> 47:40.600
[SPEAKER_04]: Yeah, like you don't have to pick a certain niche and be only that topic Like that's what a lot of people say and I struggle because there's a lot of proven like YouTube coaches and they're like you got to pick your one niche and give people a reason why to follow you

47:40.580 --> 48:02.436
[SPEAKER_04]: but at the same time the way I see the algorithms it makes me want to lean towards what Gary Vsane where you just and and and and like what do I talk about this and this and this and this because those individual pieces of video find the individual audience for that video and like subscribers and followers will end up going away but that's what we're doing.

48:03.125 --> 48:06.393
[SPEAKER_02]: We're doing a lot of and we have the entrepreneur experience coaching, we have all that stuff.

48:06.774 --> 48:12.488
[SPEAKER_02]: I think what is doing is just branding us as our niche as the authority in the coaching and videography space.

48:13.069 --> 48:14.232
[SPEAKER_04]: Yeah, now yeah.

48:14.532 --> 48:17.155
[SPEAKER_04]: Yeah, it's exactly that's what we're doing.

48:17.175 --> 48:19.317
[SPEAKER_02]: Yeah, but again, I mean, next shirt is I can be the same case.

48:19.497 --> 48:19.818
[SPEAKER_02]: I don't know.

48:20.539 --> 48:24.723
[SPEAKER_02]: The best thing that we can do is really keep track of what's going on and pivot and adapt to it.

48:24.963 --> 48:25.444
[SPEAKER_02]: You surf.

48:25.945 --> 48:26.385
[SPEAKER_02]: Yeah.

48:26.565 --> 48:28.047
[SPEAKER_02]: You surf and you fall when you surf.

48:28.507 --> 48:28.788
[SPEAKER_02]: Yeah.

48:28.808 --> 48:30.069
[SPEAKER_02]: And then you get in my case.

48:30.089 --> 48:31.571
[SPEAKER_02]: You drown three times and stop surfing.

48:31.931 --> 48:33.333
[SPEAKER_02]: So that's what I'm going to be.

48:33.873 --> 48:36.056
[SPEAKER_04]: So anyways, and then you hire the person to put you on the board.

48:36.376 --> 48:36.836
[SPEAKER_04]: Yeah.

48:36.856 --> 48:37.297
[SPEAKER_04]: With the seat.

48:37.737 --> 48:38.278
[SPEAKER_02]: Yeah.

48:38.663 --> 48:41.667
[SPEAKER_02]: A lot of producers are looking at us and saying time is up.

48:41.687 --> 48:43.049
[SPEAKER_02]: I don't know a lot of fun with this one.

48:43.229 --> 48:43.730
[SPEAKER_02]: This was good.

48:43.830 --> 48:44.972
[SPEAKER_02]: This was actually a good conversation.

48:45.212 --> 48:46.614
[SPEAKER_02]: I can actually go 40 more minutes with this.

48:47.295 --> 48:48.016
[SPEAKER_02]: This is cool stuff.

48:48.076 --> 48:48.637
[SPEAKER_04]: I love this stuff.

48:48.717 --> 48:54.785
[SPEAKER_04]: We could and we could get into a way how to be the most expensive, the middle and the least, they're at the same time.

48:55.025 --> 48:55.526
[SPEAKER_02]: Yep.

48:55.546 --> 48:57.789
[SPEAKER_02]: Now look guys, you could find yourself in any one of them.

48:58.009 --> 48:59.512
[SPEAKER_02]: You choose, but you have to own it.

49:00.052 --> 49:03.036
[SPEAKER_02]: You have to own what comes with it, right?

49:03.777 --> 49:07.202
[SPEAKER_02]: I know I want to be the most valuable, more expensive because I love profit.

49:07.942 --> 49:09.805
[SPEAKER_02]: If you want to be in the middle, you're playing in the middle.

49:09.845 --> 49:17.258
[SPEAKER_02]: If you were going to be the cheapest, you own the cheapest, but you do it because you know why, but at the end of the day, you make a business plan around all those things.

49:18.059 --> 49:20.744
[SPEAKER_02]: And you have to tell the business why it has to be that for you.

49:21.545 --> 49:26.574
[SPEAKER_04]: And just be careful because in the middle, it could take, yeah, or kill your business.

49:27.135 --> 49:29.058
[SPEAKER_02]: And if you're anything like an Oreo, the middle is the best.

49:29.899 --> 49:33.325
[SPEAKER_02]: Yeah, I'm just, I said Oreo, Oreo.

49:33.676 --> 49:36.319
[SPEAKER_02]: Oh, but it's not good without the top and bottom.

49:36.499 --> 49:37.300
[SPEAKER_02]: That's right.

49:37.901 --> 49:39.543
[SPEAKER_02]: So the economy needs everything.

49:39.563 --> 49:41.285
[SPEAKER_02]: They need the most expensive, the cheapest in the middle.

49:41.946 --> 49:45.510
[SPEAKER_02]: And then there's JT visuals, which is the milk.

49:45.610 --> 49:47.012
[SPEAKER_02]: All right, guys.

49:47.072 --> 49:48.834
[SPEAKER_02]: It was so fun hanging out with you guys today.

49:49.214 --> 49:52.178
[SPEAKER_02]: Just remember to like this video, subscribe.

49:52.198 --> 49:57.384
[SPEAKER_02]: If you haven't hit the bell so you get notified whenever a new podcast episode comes out.

49:58.285 --> 50:00.347
[SPEAKER_02]: And just join us.

50:00.928 --> 50:02.089
[SPEAKER_02]: Join us whenever something comes out.

50:02.109 --> 50:03.531
[SPEAKER_02]: Have fun with us.

50:03.511 --> 50:22.310
[SPEAKER_04]: And just a small favor if you're listening to this on a podcast platform, then give us one of those ratings or one of those reviews because that'll help us show up in the search results and that's what we need a little help with and it is all in your hands and so if you made it as far on the podcast, you've already shown a lot of support and we thank you so much.

50:22.911 --> 50:30.919
[SPEAKER_04]: And if you could just do that one thing and leave an honest review about what you get from this podcast when you listen and then yeah.

50:30.899 --> 50:38.409
[SPEAKER_04]: then we'll become more searchable and you can be like, yo, I listen to them before they had a million subscribers, you know, yeah or something.

50:38.429 --> 50:50.806
[SPEAKER_02]: Oh, look, I mean, the entrepreneur experience when I'm making any money off of it really it's to brand both of our businesses so you help us actually get seen where where we actually do make money and, you know, and I'm being vulnerable because you should be doing something like this too.

50:50.826 --> 50:53.069
[SPEAKER_02]: If you have a business you should be doing things like this.

50:53.390 --> 50:55.793
[SPEAKER_02]: That's, you know, at the end of the day.

50:55.773 --> 51:09.158
[SPEAKER_02]: a year from now it might be different who knows but either way what Jared said please do that please do that so remember to stay strong oh keep on keep it all maybe