The Entrepreneur's Secret Weapon: How to Build the System Your Business Needs to Scale

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[SPEAKER_07]: And I've heard two quotes that feel like they relate to this, and that's, no, I don't remember them.

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[SPEAKER_08]: I think it, I think it, I think it, I don't.

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[SPEAKER_06]: If you guys have noticed already, Jared has amazing ADHD.

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[SPEAKER_06]: When I wear my hat, it's like constrict your head a little bit.

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[SPEAKER_06]: Maybe it does.

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[SPEAKER_02]: Okay, now you take it off to you, remember?

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[SPEAKER_06]: What's up everybody?

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[SPEAKER_06]: Welcome to the entrepreneurial experience podcast where we talk everything entrepreneurship, the good, the bad, the ugly, and this podcast is literally for you, the listener, and or the watcher.

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[SPEAKER_06]: You're probably in business.

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[SPEAKER_06]: You might be in the in the beginning phases of it, thinking about it.

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[SPEAKER_06]: You might be in the middle of it, and the think of it is what we call or just that rugged veteran entrepreneur who just still loves entrepreneurship.

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[SPEAKER_06]: Yeah.

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[SPEAKER_06]: Um, this podcast is just to talk about all things, the experience, right, and hopefully gives you hope, hopefully gives you motivation, hopefully gives you answers based off of either the stuff that we go over, or the people we're going on.

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[SPEAKER_06]: But I really want to introduce my co-host and co-owner, Jared Taylor with JT visuals without the eye because there's definitely more than meets the eye when it comes to videography and all this amazing stuff, you know what I'm saying?

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[SPEAKER_07]: Thank you for that introduction and I also would like to introduce Jo Caro right here right now amazing business coach and amazing friend yes and amazing podcaster host dude he's a good public speaker if you need any public speaking gigs dude this guy right here well if you need public speaking gigs and you need something to record it yeah yeah and you know

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[SPEAKER_06]: Yes, doesn't like to be in from the camera, but Clipsy's things really well.

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[SPEAKER_06]: Makes us look better than we actually look on camera.

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[SPEAKER_06]: No, no, no, no, no.

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[SPEAKER_06]: Everybody give her a hand.

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[SPEAKER_06]: She's right there.

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[SPEAKER_06]: You can't see her, but give her a hand.

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[SPEAKER_07]: Awesome.

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[SPEAKER_07]: She's one of the best and the own.

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[SPEAKER_07]: She's exclusive to JT Visuals.

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[SPEAKER_07]: Yep, yep, can't take her unless she's being kind on the side.

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[SPEAKER_06]: Hey guys, Coach Joe here.

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[SPEAKER_06]: I know you had to put a pause on this podcast episode.

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[SPEAKER_06]: However, I know I'm talking to entrepreneurs.

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[SPEAKER_06]: Look, as an entrepreneur, you have highs and you have lows, and sometimes you have more lows than you do highs.

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[SPEAKER_06]: So if you're just starting out in business or you've been around for a while, I want to encourage you to get a coach.

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[SPEAKER_06]: Think about our firm for coaching if you need guidance on how to establish a firm foundation for your business.

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[SPEAKER_06]: Your business may be chaotic right now.

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[SPEAKER_06]: Well, let's organize that.

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[SPEAKER_06]: You might be struggling with getting qualified leads.

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[SPEAKER_06]: Let's help walk you through and coach you through those challenging moments.

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[SPEAKER_06]: This is a thing, no matter how bad or good you are, everyone needs a coach.

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[SPEAKER_06]: Even the best professional athletes have a coach until the day that they retire.

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[SPEAKER_06]: So if your business is supposed to give you the life that you want, you have to make sure you're getting the best guidance.

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[SPEAKER_06]: And you can't figure out everything out on your own because you only know as much as you only know.

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[SPEAKER_06]: So get a coach, really think about getting my online courses, there should be a link somewhere around this podcast where you can click on it and have access to my online courses or if you want to talk to one of our coaches and see if we're the right fit for you by all means reach out.

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[SPEAKER_06]: Stay strong.

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[SPEAKER_07]: What if you didn't have to hunt for your next client?

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[SPEAKER_07]: What if there's a way that you could spend less than three hours per month, even as a busy entrepreneur, and start attracting your ideal clients, so that they come to you, rather than you, have to always go to them.

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[SPEAKER_07]: You could be the best of your industry, but we want to make you the best known.

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[SPEAKER_07]: And you can get started on this for free on our website, go to JTVisuals.com,

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[SPEAKER_07]: and look for our ideal client profile generator we've trained AI to come up with who you should reach out to and who you need to become to be that go-to expert of your industry and city.

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[SPEAKER_07]: So what are you waiting for?

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[SPEAKER_07]: Go to jtvisuals.com this JTVS UALS.com JTVS UALS.com and get started today.

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[SPEAKER_07]: But I'm gonna sugar high.

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[SPEAKER_07]: You wanna let them know what we did earlier today.

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[SPEAKER_07]: Yeah, we filmed another video a YouTube video go to my Jared Taylor channel, and you'll see it.

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[SPEAKER_07]: It's a we reviewed Starbucks drinks being seasonal and the branding of it and Most of those seasonal drinks my favorite music sugar and less coffee.

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[SPEAKER_06]: Oh, it definitely bought up an emotion immediately like I love this and then after afterwards.

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[SPEAKER_07]: I'm like dude So did you eat lunch?

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[SPEAKER_06]: I did okay.

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[SPEAKER_07]: It made me forget about lunch because of the

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[SPEAKER_06]: No, so I was full because they were filling dreams.

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[SPEAKER_06]: So as I need the eat lunch, just to make sure I offset this because it's going to suck when I come down on it.

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[SPEAKER_06]: You know, we need just drink things so caffeinated or so sugary and on an empty stomach.

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[SPEAKER_06]: You feel full for the first five to ten minutes.

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[SPEAKER_06]: And then you're like,

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[SPEAKER_07]: I'm hungry.

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[SPEAKER_07]: Yeah.

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[SPEAKER_07]: So we're going to talk about we're going to get into something about called your operating system and we'll we'll talk more about that in a second.

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[SPEAKER_07]: But to warm up into this episode, we got some clips that we've seen on the ticker talker to Anne.

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[SPEAKER_07]: I feel like an aging parent, you know that

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[SPEAKER_06]: What's that thing over there?

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[SPEAKER_06]: What's that tickle-tots thing?

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[SPEAKER_06]: Tickle-tots.

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[SPEAKER_06]: Okay.

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[SPEAKER_06]: Remember my space?

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[SPEAKER_06]: Remember that?

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[SPEAKER_06]: Anybody comment if you know my space?

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[SPEAKER_07]: Yes.

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[SPEAKER_06]: That was due to it.

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[SPEAKER_07]: I had a band my space page.

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[SPEAKER_07]: That was my first web design actually.

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[SPEAKER_07]: My space.

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[SPEAKER_06]: My space was like the thing.

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[SPEAKER_06]: But I remember.

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[SPEAKER_07]: My sister had Zenga.

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[SPEAKER_07]: Was that before my smells right before it or at the same time, but my space took over the popularity.

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[SPEAKER_06]: I remember.

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[SPEAKER_07]: I can do this.

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[SPEAKER_07]: You know Alex Ramosee?

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[SPEAKER_07]: I do.

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[SPEAKER_01]: I do.

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[SPEAKER_01]: I do.

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[SPEAKER_01]: Here's the last show.

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[SPEAKER_01]: Okay, what do we got?

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[SPEAKER_01]: Respond to leads in less than one minute.

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[SPEAKER_01]: If you can contact lead within 60 seconds of them showing interest or opting in or giving you their contact information, you have a 391% increase in the likelihood that you can close the prospect.

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[SPEAKER_01]: And so that means that if you did nothing else, but simply put the processes in place so that you can contact leads within 60 seconds, you could forex your business to Mara.

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[SPEAKER_06]: Okay, all I gotta say is a freaking man.

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[SPEAKER_06]: Yes.

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[SPEAKER_06]: Yes, you've even been saying that.

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[SPEAKER_06]: I've been, well, I got it from him and other people, but data shows that people are literally ready to buy if they're reaching out to you.

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[SPEAKER_07]: Isn't it crazy, like 391%.

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[SPEAKER_07]: Yes, it's like, it's higher than I thought.

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[SPEAKER_07]: Yeah, I think it's because like, you know like you text that friend and then they text back immediately and you're like, oh, wow.

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[SPEAKER_07]: Yeah, cool.

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[SPEAKER_07]: Sweet.

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[SPEAKER_07]: Yeah.

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[SPEAKER_07]: And it's a good feeling.

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[SPEAKER_07]: It's it's almost like that when you're you're in that mood.

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[SPEAKER_07]: You're in that shopping.

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[SPEAKER_07]: You're curious and you want to know.

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[SPEAKER_07]: So that's what I think is happening.

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[SPEAKER_06]: Well, that too, however, we're starting to see that people's sense of value is how fast you can get to them.

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[SPEAKER_06]: If you can get to them quickly, first of all, if you can answer the phone or the inquiry immediately or within one minute, they're going to be like, oh, well, if they're that fast, how good can they be when they show up in performers or their product shows up?

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[SPEAKER_04]: Yeah.

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[SPEAKER_06]: Plus, Amazon has really recreated the way people prefer to shop.

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[SPEAKER_06]: Everything's in the media right now.

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[SPEAKER_06]: The microwave internet.

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[SPEAKER_06]: I mean, there's even a thing that says if your website doesn't upload within three seconds or move another next one.

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[SPEAKER_07]: Yeah.

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[SPEAKER_07]: People are in patiently buying right now.

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[SPEAKER_07]: We are in patient people, man.

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[SPEAKER_07]: Yeah.

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[SPEAKER_07]: Dude, we came back from Africa and then like the cashier lady at dollar general of Pleasant Hill was like, sorry for the slowness and I was like, dude, I thought this was fast because when we lived abroad, oh yeah, different.

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[SPEAKER_07]: Like it wasn't the thing, we were just happy to be able to do that and our perspective was more happy to do it.

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[SPEAKER_07]: In America again with English and so it was actually easy and it felt fast to us.

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[SPEAKER_07]: So perspective is everything, but since you're embedded in this culture

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[SPEAKER_07]: It's like join in as a business because you want to serve them well and then you can decide the pacing later But like getting that initial thing.

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[SPEAKER_06]: Oh, yeah, so if you can respond to your leads within one minute You will have a 391% chance of closing that deal just because you were the fastest Value to people right now with speed

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[SPEAKER_07]: Wow, all right, here's the next one, really.

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[SPEAKER_07]: I don't know what this is, I don't remember.

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[SPEAKER_09]: Yeah, what's the very best line to start a cold call?

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[SPEAKER_00]: It's not really even a line, it's a system.

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[SPEAKER_00]: So when you're working, right, you're reaching out to people cold.

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[SPEAKER_00]: Here's what you need to realize.

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[SPEAKER_00]: So are like 1,000 other people.

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[SPEAKER_00]: So people try to get clever.

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[SPEAKER_00]: They try to get creative.

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[SPEAKER_00]: They come up with some BS nonsense.

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[SPEAKER_00]: The best way to start every single cold call is this way.

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[SPEAKER_00]: say how you're connected and then pause.

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[SPEAKER_00]: It might sound like this.

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[SPEAKER_00]: Hey, Anderson Matt Eastin, founder of Eastern University, you and I are connected on LinkedIn, or you and I are connected through the Chamber of Commerce, or you and I both attended the conference in San Diego.

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[SPEAKER_00]: Who you are, how you're connected and then pause and the person goes, huh, not a cold call and then their position to listen to what you're going to say next.

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[SPEAKER_00]: Now, you got to be skillful

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[SPEAKER_07]: like that.

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[SPEAKER_07]: That was interesting to me.

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[SPEAKER_04]: Yeah.

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[SPEAKER_07]: He's so right that like everybody else is cold calling.

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[SPEAKER_07]: Then so they're gonna like boom get straight to it.

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[SPEAKER_07]: So you have to stand out and be different.

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[SPEAKER_07]: But if you tell them how you're connected, you're creating a commonality.

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[SPEAKER_06]: All right.

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[SPEAKER_06]: I mean, I think the reason why most cold colors get hung up on is there's no connection.

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[SPEAKER_06]: There's zero.

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[SPEAKER_06]: Okay.

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[SPEAKER_06]: It's literally, this is who I am.

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[SPEAKER_06]: It's just the best person to talk to.

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[SPEAKER_06]: It's like, no, because I already know what you can do.

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[SPEAKER_06]: So what he did there was establish, well, he brought the guard down by saying, hey, this is my name with this company.

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[SPEAKER_06]: We are actually connected by a mutual friend by this on social media, by and then the strategy is he would be quite afterwards.

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[SPEAKER_06]: Yeah, right.

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[SPEAKER_06]: Let's shut up part the shut up part, right?

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[SPEAKER_06]: Because they're like, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh, uh uh, uh uh, uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh

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[SPEAKER_06]: Oh, okay.

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[SPEAKER_06]: Cool.

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[SPEAKER_06]: How can I help you?

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[SPEAKER_06]: And then boom, it might not be the the best way to do it as far as cool classes.

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[SPEAKER_06]: I hate cold calling.

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[SPEAKER_06]: I, you know, I know a lot of people who do it and who do it well.

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[SPEAKER_06]: So I'm not against it.

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[SPEAKER_06]: I just hate it.

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[SPEAKER_06]: Yeah, I don't like doing it.

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[SPEAKER_06]: However, that approach just by listening to that, maybe feel like oh shoot.

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[SPEAKER_06]: That is true.

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[SPEAKER_07]: Yeah.

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[SPEAKER_07]: You should try.

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[SPEAKER_07]: I don't know.

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[SPEAKER_07]: It's like the idea of starting the cold calls is the hardest part.

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[SPEAKER_06]: Yeah.

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[SPEAKER_07]: But then once you get going and you you be human about it, this actually feels like I could approach it easier when you do this way.

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[SPEAKER_07]: Yeah.

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[SPEAKER_07]: Because like we're just calling in on people like, oh, man, I want to see what this person's all about.

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[SPEAKER_07]: Like out of care rather than out of sales.

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[SPEAKER_07]: Even though that's the primary purpose in the beginning.

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[SPEAKER_04]: Yeah.

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[SPEAKER_07]: So but sales is actually love anyways, right?

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[SPEAKER_07]: So it's all out of care.

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[SPEAKER_06]: It's not out of it should be if they don't feel that Then it's not gonna really be they're not gonna buy from you.

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[SPEAKER_06]: Yeah, so that was a good one.

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[SPEAKER_03]: All right.

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[SPEAKER_03]: Somebody bothers you It's not actually their fault.

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[SPEAKER_03]: It is your fault if you're bothered by somebody else

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[SPEAKER_03]: you need to learn to be impossible to offend.

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[SPEAKER_03]: A person who is offended by other people's words or other people's action is a person who is not in control of their own body and their own mind.

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[SPEAKER_07]: That's pretty much the gist of it, but yeah, what's your fresh reaction on that?

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[SPEAKER_07]: How true that is and how I need to work on it?

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[SPEAKER_06]: Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha

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[SPEAKER_06]: because people have different ways of communicating and they're not intentionally trying to, you know, offend you, but if you take offense to everything, that's why in the Bible says be slow to take offense, you know, slow to anger, slow to anger, yeah, and really how I take as be slow to let your emotions control you.

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[SPEAKER_07]: Yeah, it's more of like the overwhelmed control part, because you don't know what's going to happen then.

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[SPEAKER_06]: Yeah, absolutely.

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[SPEAKER_07]: And man, this like, I tell my kids this a lot because I notice it and then I'm like, hey, so this is like, why, I get so curious and I'm like, why does that bother you?

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[SPEAKER_07]: And it's hard for my five year old because it's hard to reason and get those questions out.

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[SPEAKER_07]: But it's like, I actually gave you an answer that was for you in what you're wanting.

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[SPEAKER_07]: And I said it in a good tone, why does that make you stomp your foot?

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[SPEAKER_07]: And, you know, like, he's five?

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[SPEAKER_07]: Yeah, my five role does the same thing.

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[SPEAKER_07]: So, what the, yeah, and then, but then, for my daughter, too, and like, here's the thing about, like, bullying and school, and all that, like, it became this popular thing that's all about.

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[SPEAKER_07]: mental bullying or like, or there's probably another word for it, um, but psychological Yeah, like, um, I don't want to sound like that guy back in my day, you know, but for me it really was like kind of getting shoved or like someone knocking down your binder like that was more of the bullying back then, but I think that's still psychological because you're still in a form of fear into somebody.

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[SPEAKER_06]: Right.

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[SPEAKER_06]: Now they might not be as physical, but the words or the way things are being done seems extremely harsh.

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[SPEAKER_06]: And because of that, it's boy.

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[SPEAKER_07]: Yeah.

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[SPEAKER_07]: And the best way to disarm them, though, is to like do what they're not reacting for or what they're not reacting the way they want you to react.

14:14.532 --> 14:18.398
[SPEAKER_07]: Yes, not reacting the way they want you to react is the best way to disarm.

14:18.378 --> 14:28.840
[SPEAKER_07]: And sometimes that's a yes and or go along or you say so what or like okay, yeah, do you just say okay like like if someone says Joe your hair is so blue.

14:28.860 --> 14:32.046
[SPEAKER_07]: I don't like it, but you know it's not blue.

14:33.309 --> 14:34.612
[SPEAKER_07]: Why does that bother you?

14:34.972 --> 14:35.273
[SPEAKER_04]: Yeah

14:36.232 --> 14:37.934
[SPEAKER_07]: So that's what this guy's point is.

14:37.994 --> 14:45.641
[SPEAKER_07]: Like if you're so confident in who you are and in everything, there's why let someone else say something bother you.

14:45.881 --> 14:51.427
[SPEAKER_07]: Sometimes it naturally does because we're just actually a lot of times naturally it does because we're built that way.

14:51.487 --> 14:57.132
[SPEAKER_06]: There was somebody out of professional speaking engagement that I was doing and I had a really bad hair day.

14:57.432 --> 14:58.814
[SPEAKER_06]: I had a piece of hair sticking up back here.

14:59.414 --> 15:02.457
[SPEAKER_06]: And the guy's like, oh, you're hair sticking up and it was bothering me the whole time.

15:02.497 --> 15:04.399
[SPEAKER_06]: Just keep looking at your hair.

15:04.379 --> 15:05.000
[SPEAKER_06]: I'll thank you.

15:05.380 --> 15:06.822
[SPEAKER_06]: Well, next time you don't have to look at it.

15:07.003 --> 15:07.563
[SPEAKER_07]: I just walked away.

15:09.066 --> 15:26.110
[SPEAKER_07]: So there yes, so that's kind of a thing of like someone could have taken deep offense to that and thought about it through like the next two days and lost sleep over it, but you decided to not let it bother you and you kind of had this But it still bothered me a little bit because I was like, I don't know this guy.

15:26.310 --> 15:28.513
[SPEAKER_06]: I'm getting paid a lot of money to speak here

15:28.493 --> 15:35.163
[SPEAKER_06]: But what I did later is that night when we were all having like a little happy hour get together, I went up to the guy and just became of his friend.

15:35.483 --> 15:36.505
[SPEAKER_10]: Okay.

15:36.525 --> 15:39.710
[SPEAKER_06]: And then from there on seeing how cool he was, he actually apologized.

15:39.890 --> 15:40.711
[SPEAKER_06]: I was joking with you.

15:41.112 --> 15:42.955
[SPEAKER_06]: And then second I was like, this guy's pretty amazing.

15:42.975 --> 15:44.176
[SPEAKER_06]: So it's like, poop.

15:44.237 --> 15:45.639
[SPEAKER_07]: So his name was Jerry Taylor.

15:45.739 --> 15:46.820
[SPEAKER_07]: I'm just kidding.

15:46.840 --> 15:47.722
[SPEAKER_07]: No, I wasn't.

15:47.742 --> 15:49.344
[SPEAKER_07]: What did I say about you at first though?

15:50.145 --> 15:51.227
[SPEAKER_07]: It was your glasses.

15:51.798 --> 15:56.292
[SPEAKER_06]: Oh, I had like a little indent more like something last because you would put your glasses on your forehead a lot.

15:56.412 --> 15:56.934
[SPEAKER_07]: Yeah.

15:56.954 --> 15:57.155
[SPEAKER_07]: All right.

15:57.175 --> 15:57.736
[SPEAKER_07]: We got one more.

15:57.756 --> 16:00.525
[SPEAKER_06]: I actually laughed because I was like, I know

16:01.923 --> 16:07.149
[SPEAKER_07]: But I got one more here because, and I like that one because we've talked about mindset on the stuff.

16:07.169 --> 16:07.469
[SPEAKER_07]: Yeah.

16:08.170 --> 16:16.160
[SPEAKER_09]: But Dave Ramsey tells a great story about a new employee, he says the first day the employee walks into Dave's office and says, hey Dave, you got a problem, Dave says whoa wait a minute right there.

16:16.840 --> 16:20.525
[SPEAKER_09]: First of all, we've got a problem, we're in this company to get, oh, okay, yeah, all right.

16:20.545 --> 16:21.185
[SPEAKER_09]: We've got a problem.

16:21.265 --> 16:21.806
[SPEAKER_09]: All right, what is it?

16:21.866 --> 16:24.429
[SPEAKER_09]: He describes the problem and Dave says, okay, well, what do you think we should do about it?

16:24.609 --> 16:25.230
[SPEAKER_09]: Well,

16:25.210 --> 16:34.925
[SPEAKER_09]: I mean you're the boss aren't you supposed to figure this out they says here's what I want you to do I want you to go back and come up with three possible solutions for this problem and then come back after lunch And tell me what you came up with.

16:35.326 --> 16:35.686
[SPEAKER_09]: Oh, okay.

16:35.706 --> 16:35.887
[SPEAKER_09]: Okay.

16:35.907 --> 16:39.392
[SPEAKER_09]: All right, so he goes off come back after lunch He says all right, Dave here three possible solutions.

16:39.452 --> 16:41.215
[SPEAKER_09]: Dave says great which one do you think we should do?

16:41.816 --> 16:43.538
[SPEAKER_09]: I guess maybe the first one they says okay.

16:43.699 --> 16:44.620
[SPEAKER_09]: Well, why do you think that?

16:44.600 --> 16:47.825
[SPEAKER_09]: Well, because of this and the other thing and Dave says, OK, make sense.

16:47.865 --> 16:48.826
[SPEAKER_09]: I understand what you're thinking there.

16:49.067 --> 16:50.409
[SPEAKER_09]: Let me help you think about a couple of things.

16:50.669 --> 16:51.470
[SPEAKER_09]: There's this and there's that.

16:51.891 --> 16:52.913
[SPEAKER_09]: We're actually going to do number three.

16:52.933 --> 16:53.514
[SPEAKER_09]: Does that make sense?

16:53.714 --> 16:54.375
[SPEAKER_09]: Oh, yeah, I see which.

16:54.395 --> 16:54.996
[SPEAKER_09]: OK, great.

16:55.276 --> 16:55.597
[SPEAKER_09]: Go do it.

16:55.797 --> 16:59.002
[SPEAKER_09]: Wait a minute, you want me to do, you want me to put that into practice?

16:59.022 --> 17:00.444
[SPEAKER_09]: Yeah, go implement solution number three.

17:00.644 --> 17:01.005
[SPEAKER_09]: OK.

17:00.985 --> 17:20.361
[SPEAKER_09]: next day he comes in and says hey Dave we got a problem got another problem okay great we've got a problem that's good uh... and he says in here three possible solutions day says great which one you think we should do i think we should do this one why well because of this all right i agree with you go do it okay a few days later he goes uh... comes in and he says hey Dave we got a problem but here's what i think the solution is

17:20.341 --> 17:22.223
[SPEAKER_09]: and gives him one solution Dave says I agree with you.

17:22.263 --> 17:22.604
[SPEAKER_09]: Go do it.

17:22.644 --> 17:27.469
[SPEAKER_09]: Great few days later, he sticks his head and Dave's office and says, hey Dave, just want to let you know, we had a problem but I took care of it.

17:27.489 --> 17:28.610
[SPEAKER_09]: That's where you want to be, right?

17:28.650 --> 17:29.892
[SPEAKER_09]: You want to train your employees.

17:30.032 --> 17:34.196
[SPEAKER_09]: Don't solve every problem for your employee or they'll never learn to solve problems for themselves.

17:34.296 --> 17:35.318
[SPEAKER_09]: You've got to empower them.

17:35.338 --> 17:40.603
[SPEAKER_09]: You've got to help them think through things and get him to the point where they solve problems without even telling you about it.

17:40.944 --> 17:44.728
[SPEAKER_09]: That's the point at which you can scale your company without working 80 hour weeks.

17:45.653 --> 17:47.475
[SPEAKER_06]: That is amazing advice.

17:47.976 --> 17:48.617
[SPEAKER_06]: That was cool.

17:49.338 --> 17:58.769
[SPEAKER_06]: I know so many entrepreneurs or so many business owners that are the bottleneck in their business because they have to feel like they have to solve all the problems.

17:59.550 --> 18:02.854
[SPEAKER_06]: So have you ever heard of an entrepreneur said, oh, I had so many fires to put out today?

18:03.215 --> 18:03.475
[SPEAKER_06]: Yes.

18:03.915 --> 18:05.277
[SPEAKER_06]: That's like, who's on your team?

18:05.337 --> 18:09.282
[SPEAKER_06]: I got about 80 people and none of them are firefighters.

18:09.262 --> 18:10.144
[SPEAKER_06]: Yeah, right?

18:10.725 --> 18:13.351
[SPEAKER_06]: No, well, how can we not training some of them to be, right?

18:14.654 --> 18:21.489
[SPEAKER_06]: But that is an amazing strategy to set expectations the way they are because people are, I mean, our habits are trained.

18:23.173 --> 18:23.513
[SPEAKER_06]: They are.

18:23.994 --> 18:29.346
[SPEAKER_06]: So somebody says, you got a problem and you fix it, then you will always have the problems.

18:30.322 --> 18:38.915
[SPEAKER_06]: So Dave Ramsey said, no, no, we were a team and he worked them through it to the point where his team is learning how to just solve the problems on their own.

18:39.155 --> 18:40.437
[SPEAKER_07]: Yeah, dude.

18:40.557 --> 18:41.038
[SPEAKER_06]: That's fantastic.

18:41.178 --> 18:41.719
[SPEAKER_07]: It's awesome.

18:41.739 --> 18:47.487
[SPEAKER_07]: And like, if you guys are struggling in this area, something like this, um,

18:47.467 --> 18:48.248
[SPEAKER_07]: Coach Joe here.

18:48.689 --> 18:49.190
[SPEAKER_07]: He's got you.

18:49.911 --> 18:52.295
[SPEAKER_07]: This is me saying he's not asking me to say all this.

18:52.475 --> 18:59.286
[SPEAKER_07]: I'm just so smiling like, yeah, because you you rise you can you don't really rise the level of your goals.

18:59.606 --> 19:01.269
[SPEAKER_07]: You fall to the level of your system.

19:01.309 --> 19:03.993
[SPEAKER_07]: So you want your systems to build up to your goals.

19:04.614 --> 19:04.714
[SPEAKER_07]: Yeah.

19:04.734 --> 19:09.362
[SPEAKER_07]: And and then actually that's pretty that's that's easier actually like it.

19:09.382 --> 19:12.006
[SPEAKER_07]: I mean it's longer term harder, but it's like

19:11.986 --> 19:14.750
[SPEAKER_07]: Once it's going, it's going very, very solid.

19:14.890 --> 19:23.784
[SPEAKER_07]: And this is one of the ways to build your system of how you have how you train your team and the leaders and stuff.

19:23.824 --> 19:32.597
[SPEAKER_07]: I know we've had even just some team meetings, convert one to one coaching this month into team training, and I like that.

19:32.918 --> 19:33.218
[SPEAKER_07]: Yeah.

19:33.670 --> 19:38.435
[SPEAKER_06]: Well, that's the top that we really wanted to get at today.

19:38.455 --> 19:41.098
[SPEAKER_06]: And that was a perfect video just to kind of segue into.

19:41.118 --> 19:41.439
[SPEAKER_06]: Oh, yeah.

19:42.159 --> 19:46.044
[SPEAKER_06]: Was everybody by default has a business operating system that they've created?

19:46.845 --> 19:47.005
[SPEAKER_06]: Right?

19:47.085 --> 19:55.694
[SPEAKER_06]: If you are the person that puts out all the fires as the entrepreneur, as the owner operator with the team, then your business operating system is you.

19:57.316 --> 19:57.517
[SPEAKER_06]: Right?

19:58.217 --> 19:59.779
[SPEAKER_06]: And, and, and, and.

20:00.400 --> 20:09.651
[SPEAKER_06]: If I said that and you had this feeling like, yes, if I want things done right, I should be the one doing it, then I'm going to tell you what, you are a cap to whatever level.

20:10.019 --> 20:31.437
[SPEAKER_06]: you get to by you being the entire business and burnout's right around the corner, but if you have an idea of, well, if you have an operating system of how to do things and you're not the name on all the operating systems, then you're working or you already have a business operating system that could run with or without you.

20:31.417 --> 20:32.198
[SPEAKER_07]: I love this.

20:32.738 --> 20:33.079
[SPEAKER_07]: Yeah.

20:33.099 --> 20:43.951
[SPEAKER_07]: I'm thinking of AI too because I know that AI is a way to leverage your capacity, however, your operating system is going to be even better and it could be included with it.

20:44.392 --> 20:46.094
[SPEAKER_07]: But think about this.

20:46.134 --> 20:53.062
[SPEAKER_07]: Like if you're a solar prnoor and you hire eight AI employees to help do things, yeah, you can do more.

20:53.322 --> 20:54.403
[SPEAKER_07]: But all you did was,

20:54.687 --> 21:00.695
[SPEAKER_07]: you gained leverage in expanded capacity, which is good, but who's pulling the lever?

21:00.755 --> 21:02.797
[SPEAKER_07]: Yeah, it's still you.

21:02.838 --> 21:08.305
[SPEAKER_07]: So if you fail, it's still, yeah, everything's gonna fail.

21:09.266 --> 21:14.873
[SPEAKER_06]: True, and most businesses in the United States are ran like that.

21:15.376 --> 21:19.320
[SPEAKER_06]: It's extremely sad, but most people don't know about this.

21:19.460 --> 21:27.087
[SPEAKER_06]: That's why I love what I do, because a lot of my coaching is really just reeducating people to help them fulfill their trueest potential in business.

21:27.447 --> 21:45.383
[SPEAKER_06]: Because most entrepreneurs, most business owners come into business because they had a skill, they saw an opportunity to make more money to do it, build a life that they wanted, pay a head of their boss, head of work for somebody, and then they go and they work for themselves, and you work harder for yourself,

21:45.363 --> 21:51.119
[SPEAKER_07]: Why work for someone 35 hours a week when you can work for yourself and never stop for 80 hours.

21:51.420 --> 21:52.002
[SPEAKER_07]: Let's say a day.

21:52.042 --> 22:00.165
[SPEAKER_06]: I think there's a crazy cause we're willing to work 80 hours a week for ourselves in order to avoid working 40 hours for somebody else who is willing to pay you more.

22:01.563 --> 22:11.779
[SPEAKER_06]: there's that, but I love the term business operating system because there's always an operating system there, whether you've put it together intentionally or not.

22:12.460 --> 22:19.491
[SPEAKER_06]: You do something, certainly all the time, whether it's consistent the way you want it to or not, but there's always an operating system.

22:20.012 --> 22:21.454
[SPEAKER_06]: And is there an ideal one?

22:22.015 --> 22:23.217
[SPEAKER_07]: Or is that where you're getting taken us?

22:23.197 --> 22:24.479
[SPEAKER_06]: I'm taking it there, yeah.

22:24.760 --> 22:27.865
[SPEAKER_06]: I mean, ideally, it's the action coach business operating system.

22:27.905 --> 22:39.524
[SPEAKER_06]: We help install that system in our clients' business to teaching them how to do it, helping them find the right, people to do it, helping them to choose the right AI tools or marketing plan, things like that.

22:40.425 --> 22:43.450
[SPEAKER_06]: By utilizing this guy for your social media.

22:43.430 --> 22:47.614
[SPEAKER_06]: Um, no, but, but there's other amazing operating systems out there.

22:47.635 --> 22:49.817
[SPEAKER_06]: There's EOS, there's Conqueror, there's this, there's that.

22:49.877 --> 22:56.824
[SPEAKER_06]: But in reality, what's going to make a business effective is that it's systemized and the right people are running the systems to get the right results.

22:57.285 --> 23:00.668
[SPEAKER_06]: And you as a business owner are focused on your genius.

23:00.729 --> 23:01.549
[SPEAKER_06]: What you're good at.

23:01.810 --> 23:02.530
[SPEAKER_07]: Yeah.

23:02.550 --> 23:03.271
[SPEAKER_07]: So you're staying there.

23:03.852 --> 23:06.455
[SPEAKER_07]: And you say right people, how do you get to that?

23:06.575 --> 23:13.302
[SPEAKER_07]: Or like, what have you found to be a good source or resource for?

23:14.598 --> 23:17.923
[SPEAKER_07]: or a strategy really to get to finding the right person.

23:18.323 --> 23:18.523
[SPEAKER_06]: Yeah.

23:19.164 --> 23:20.466
[SPEAKER_07]: Do you wait for them to fall on your lap?

23:20.787 --> 23:22.269
[SPEAKER_06]: Well, that really happened.

23:22.289 --> 23:25.493
[SPEAKER_06]: And if it does, you know, if you don't have an operating system, they're going to leave, right?

23:25.954 --> 23:26.234
[SPEAKER_07]: So yeah.

23:27.195 --> 23:27.756
[SPEAKER_06]: Well, here's the thing.

23:28.597 --> 23:29.679
[SPEAKER_06]: People don't leave companies.

23:29.719 --> 23:33.023
[SPEAKER_06]: They leave managers in operating systems, right?

23:33.965 --> 23:36.308
[SPEAKER_06]: That's a term that's well known and is very, very true.

23:36.728 --> 23:37.449
[SPEAKER_06]: So this is what I say.

23:38.291 --> 23:44.419
[SPEAKER_06]: You might have the ideal candidate falling your lap.

23:44.838 --> 23:51.051
[SPEAKER_06]: than they're going to leave, because the right people want the right systems to fall into to get the right results.

23:51.149 --> 23:51.389
[SPEAKER_06]: right?

23:51.950 --> 24:05.623
[SPEAKER_06]: Or you might have amazing systems, but if you don't know or value who you actually want on your team, you can have the wrong people trying to run the right systems getting very weird results.

24:06.223 --> 24:20.397
[SPEAKER_06]: But the cool thing is if you have effective systems that are trained on, you can still get a mediocre person to rise to the level of the systems that they're willing to

24:20.377 --> 24:22.580
[SPEAKER_06]: Okay, so I don't think there's a unicorn.

24:22.621 --> 24:26.026
[SPEAKER_06]: It's not really about a unicorn is throughout building a system that everybody thrives.

24:26.687 --> 24:31.094
[SPEAKER_07]: And I've heard two quotes that feel like they relate to this.

24:31.374 --> 24:33.938
[SPEAKER_07]: And that's, no, I don't remember them.

24:33.958 --> 24:39.467
[SPEAKER_07]: I think it, think it, if you guys have noticed already, Jared has amazing ADHD.

24:39.607 --> 24:42.332
[SPEAKER_07]: Well, this is a weird thing.

24:42.372 --> 24:47.700
[SPEAKER_07]: Someone who's like a health nut, let me know if this is real, but when I wear my hat,

24:48.625 --> 24:50.914
[SPEAKER_07]: I don't know if it's like constrict your head a little bit.

24:51.276 --> 24:54.549
[SPEAKER_07]: Maybe it does, like, and well, you have amazing hair.

24:54.569 --> 24:55.593
[SPEAKER_06]: Why don't you show people your hair?

24:55.613 --> 24:57.420
[SPEAKER_07]: I didn't want to do my hair today.

24:58.430 --> 25:02.937
[SPEAKER_07]: But I swear like I've been able to focus way better I've had any of this brainfarts in a long time.

25:03.297 --> 25:04.279
[SPEAKER_06]: You know what I know this about you?

25:04.439 --> 25:04.639
[SPEAKER_07]: What?

25:05.040 --> 25:12.070
[SPEAKER_06]: If you come up with like, oh, I want to talk about this, but you take a little too long and explaining around it and forget the detail when I wear a hat.

25:12.611 --> 25:12.851
[SPEAKER_06]: Really?

25:13.192 --> 25:15.816
[SPEAKER_06]: Okay, now you took it off to your room.

25:16.296 --> 25:19.140
[SPEAKER_07]: It was, don't expect what you inspect.

25:21.043 --> 25:22.986
[SPEAKER_06]: Or you got to inspect what you expect.

25:23.422 --> 25:23.722
[SPEAKER_07]: Yeah.

25:24.363 --> 25:25.985
[SPEAKER_07]: Don't expect what you don't inspect.

25:26.145 --> 25:26.345
[SPEAKER_06]: Yeah.

25:26.445 --> 25:27.547
[SPEAKER_06]: That's the worst other thing.

25:27.807 --> 25:27.967
[SPEAKER_06]: Yeah.

25:28.067 --> 25:28.528
[SPEAKER_07]: That works.

25:28.608 --> 25:30.190
[SPEAKER_06]: And then there's a fancier term.

25:30.810 --> 25:32.452
[SPEAKER_06]: You can't master what you don't measure.

25:32.933 --> 25:33.293
[SPEAKER_06]: Oh, yes.

25:33.433 --> 25:34.194
[SPEAKER_07]: I like that one too.

25:34.715 --> 25:34.875
[SPEAKER_06]: Yeah.

25:35.335 --> 25:40.661
[SPEAKER_06]: I so I think Tony Robbins said that and then I heard Brad Sugar say that I heard somebody else was like, I'm going to memorize that.

25:40.801 --> 25:44.365
[SPEAKER_07]: And then this is the other one like that which you allow you promote.

25:46.107 --> 25:51.353
[SPEAKER_07]: And that's more like if you're not on it to correct early and often,

25:51.485 --> 25:54.677
[SPEAKER_07]: then letting that behavior happen.

25:56.142 --> 25:59.127
[SPEAKER_07]: It becomes normal and then you go, wait, why aren't you following this system?

25:59.507 --> 26:00.409
[SPEAKER_07]: And then it becomes harder.

26:00.469 --> 26:01.631
[SPEAKER_06]: You know, it carried told me.

26:01.791 --> 26:04.075
[SPEAKER_06]: She had, she told me all those nice things.

26:04.115 --> 26:10.606
[SPEAKER_06]: And I was still making the same mistake, which is holding onto the wrong person and complaining about the results, every coaching session.

26:11.026 --> 26:11.287
[SPEAKER_06]: Wow.

26:11.327 --> 26:14.472
[SPEAKER_06]: So she said it, this is early on, okay?

26:14.492 --> 26:17.236
[SPEAKER_06]: She said it in such a harsh way, it hit me upside the head.

26:17.477 --> 26:21.002
[SPEAKER_06]: It offended me and maybe realized she was right at the wrong time at that same time.

26:21.022 --> 26:22.605
[SPEAKER_06]: She's like, well, Joe,

26:24.880 --> 26:33.793
[SPEAKER_06]: She says a lot of this, you deserve the business you just created, and I'm like, I hate you right now, because you're so freaking right.

26:35.496 --> 26:41.004
[SPEAKER_06]: Well, I fired the guy the next week, and a lot of the team came up to me.

26:41.244 --> 26:43.287
[SPEAKER_06]: One by one individually and said, thank you.

26:43.347 --> 26:45.771
[SPEAKER_06]: I was actually thinking about quitting because he was so obnoxious.

26:46.211 --> 26:46.652
[SPEAKER_06]: Wow.

26:48.235 --> 26:48.555
[SPEAKER_06]: thing.

26:49.276 --> 26:55.504
[SPEAKER_06]: So she kicked me in the gut a little bit, but it was necessary, but you deserve the business that you've built, right?

26:55.524 --> 27:01.911
[SPEAKER_06]: Whether you knowingly built it like that or not, because as an entrepreneur, our job is to continuously learn as well.

27:02.452 --> 27:03.433
[SPEAKER_06]: We've never arrived.

27:03.934 --> 27:04.695
[SPEAKER_06]: You might have arrived.

27:04.775 --> 27:09.080
[SPEAKER_06]: You might have arrived to a certain peak and enjoy it for a little bit, but then you have to learn again.

27:09.100 --> 27:11.322
[SPEAKER_06]: And you go do the same thing again.

27:11.342 --> 27:16.048
[SPEAKER_06]: And if you stop your soul dies, I mean, you've been

27:16.467 --> 27:17.829
[SPEAKER_07]: Yeah, and that's the same thing.

27:17.969 --> 27:18.490
[SPEAKER_07]: What's crazy?

27:18.510 --> 27:19.491
[SPEAKER_07]: Because I didn't read all of it.

27:19.511 --> 27:22.475
[SPEAKER_07]: Yeah, you just took all of the ones.

27:22.495 --> 27:37.734
[SPEAKER_07]: Dude, I am not a reader, but like I tried the audible and it was good, but and it's still one of those books that like, man, it, yeah, it, it's so good in the like some moments and they're very quotable and I get the point but I can fill in the gaps so easy in my head.

27:37.914 --> 27:43.561
[SPEAKER_07]: Yeah, that it's hard to listen on, but sometimes I'm happy I do because then I come through those quotes.

27:43.822 --> 27:44.803
[SPEAKER_06]: I think that's okay.

27:45.610 --> 27:49.496
[SPEAKER_06]: Yeah, because if you read the entire book, you're only going to retain about 10 to 20% of it anyways.

27:50.458 --> 27:51.840
[SPEAKER_07]: That's what I feel as I'm listening.

27:52.281 --> 27:53.002
[SPEAKER_06]: Yeah.

27:53.022 --> 27:53.643
[SPEAKER_06]: Yeah, me too.

27:54.284 --> 27:56.708
[SPEAKER_06]: There are books where I'm like, I'm not finishing this whole thing.

27:56.728 --> 27:58.270
[SPEAKER_06]: I'm just going to stop right here and go to the next one.

27:59.031 --> 27:59.472
[SPEAKER_06]: What I wanted.

27:59.793 --> 28:00.914
[SPEAKER_06]: Yeah, got what I needed.

28:01.115 --> 28:01.676
[SPEAKER_07]: But I like it.

28:01.696 --> 28:02.938
[SPEAKER_07]: And it's already inspired me.

28:02.958 --> 28:08.867
[SPEAKER_07]: And like, I think it's a good thing to not feel like I have to read the rest of it because I want to

28:09.202 --> 28:11.207
[SPEAKER_07]: start building those micro habits.

28:11.267 --> 28:12.811
[SPEAKER_07]: And there's a lot of mindset stuff.

28:13.171 --> 28:13.552
[SPEAKER_07]: Yeah.

28:13.572 --> 28:15.036
[SPEAKER_07]: And I like the mindset stuff.

28:16.199 --> 28:19.146
[SPEAKER_07]: And I want to learn more of the specifics of this apart.

28:19.166 --> 28:23.195
[SPEAKER_07]: Makes me want to finish it is like instead of saying this, say this.

28:23.797 --> 28:25.641
[SPEAKER_04]: I love those things.

28:25.942 --> 28:32.254
[SPEAKER_07]: That's like gold nuggets, instead of saying, I'm quitting smoking, you just say, I'm not a smoker.

28:33.317 --> 28:37.144
[SPEAKER_06]: You know, like, yeah, well, there's, there's been so much science behind how you say things and the way you do that affects and shapes the outcome's around you.

28:37.164 --> 28:48.186
[SPEAKER_06]: Right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right, right

28:48.166 --> 28:52.473
[SPEAKER_06]: you know, if you keep talking down to yourself or down to somebody, they're going to eventually going to believe it.

28:52.974 --> 28:57.561
[SPEAKER_07]: And this is silly, but like my hat thing, what was funny is, it worked when I took off the hat.

28:57.581 --> 28:58.142
[SPEAKER_06]: I remember.

28:58.263 --> 28:59.344
[SPEAKER_06]: And you also funny about that.

28:59.364 --> 29:01.067
[SPEAKER_06]: But it's probably not even truly.

29:01.087 --> 29:02.329
[SPEAKER_06]: Yeah, it's probably not even true.

29:02.510 --> 29:04.553
[SPEAKER_07]: But the fact that I say it now, I believe it.

29:04.713 --> 29:05.434
[SPEAKER_06]: And exactly.

29:05.474 --> 29:06.857
[SPEAKER_06]: And that's habits.

29:06.897 --> 29:14.950
[SPEAKER_06]: Like our habits are created, whether we are intentionally creating them or not, based off of our experiences, what we say about ourselves, what we do on a regular basis.

29:15.149 --> 29:21.322
[SPEAKER_06]: You know, if we're not aware, not intentional, we're going to build habits and sometimes they're going to be good, sometimes they're not going to be good.

29:22.103 --> 29:22.785
[SPEAKER_06]: It'll be very careful.

29:23.146 --> 29:25.591
[SPEAKER_06]: It's the same way about the business operating system.

29:26.312 --> 29:34.930
[SPEAKER_06]: If you're intentional about building it out and trying to do it in a way to get the results that you want, then you'll most likely hit the result that you want.

29:35.062 --> 29:40.692
[SPEAKER_06]: If you don't, you by default have an operating system that's chaos and it gives you chaotic results.

29:41.594 --> 29:43.938
[SPEAKER_06]: And you might hit a home run every once in a while still.

29:44.539 --> 29:51.993
[SPEAKER_06]: But that's, you know, in the beginning when people are building their businesses from start up to about maybe 300,000, a lot of times it's on chaos.

29:52.674 --> 29:54.758
[SPEAKER_06]: Because most people don't know how to build a business.

29:54.923 --> 29:55.644
[SPEAKER_06]: is we're never taught.

29:55.864 --> 29:56.085
[SPEAKER_07]: Yeah.

29:56.826 --> 29:58.508
[SPEAKER_07]: And then we're too stubborn to ask for help.

29:58.889 --> 30:00.070
[SPEAKER_06]: And we're too Southern to ask for help.

30:00.411 --> 30:09.764
[SPEAKER_06]: Some cases like plumbers and age fat companies, they can make a million dollars in a first year, just because sales are so high that average are so high, but your material cost is pretty high as well.

30:10.144 --> 30:10.525
[SPEAKER_06]: Ah, yeah.

30:10.805 --> 30:12.908
[SPEAKER_07]: You know, so it looks good on B&I numbers.

30:13.229 --> 30:14.370
[SPEAKER_07]: It looks good on B&I numbers.

30:14.390 --> 30:15.792
[SPEAKER_07]: Yep, I passed a million dollars.

30:15.832 --> 30:18.015
[SPEAKER_07]: You have, but your house was 990,000.

30:18.055 --> 30:22.922
[SPEAKER_07]: And you took home 10,000.

30:23.257 --> 30:25.561
[SPEAKER_07]: Yeah, but then it puts you in the million dollar club.

30:25.581 --> 30:26.042
[SPEAKER_07]: I don't know.

30:26.062 --> 30:27.284
[SPEAKER_07]: Sorry, they're poke a hole in that.

30:27.344 --> 30:29.607
[SPEAKER_07]: But no, it's like revenue.

30:29.627 --> 30:32.913
[SPEAKER_06]: And a size about the revenue, but do not strategize their profit.

30:33.113 --> 30:33.454
[SPEAKER_07]: Yeah.

30:33.474 --> 30:40.505
[SPEAKER_07]: And that's when I was happy to do a pricing thing with you because it was like, what are we actually keeping for the business?

30:40.966 --> 30:43.150
[SPEAKER_07]: And that's not including the labor part.

30:43.390 --> 30:43.530
[SPEAKER_04]: Yeah.

30:43.550 --> 30:47.577
[SPEAKER_07]: Like that's me personally, but what about the business profit?

30:48.113 --> 30:52.397
[SPEAKER_07]: And then now it's like, I literally, that is a non-negotiable now.

30:52.937 --> 30:53.117
[SPEAKER_07]: Yeah.

30:53.378 --> 30:54.198
[SPEAKER_07]: Oh, you want to discount?

30:54.238 --> 30:57.021
[SPEAKER_07]: Like, how am I supposed to do that?

30:57.241 --> 30:57.541
[SPEAKER_07]: Yeah.

30:57.881 --> 31:01.104
[SPEAKER_07]: I'm literally, I've already lowered it as much as possible.

31:01.124 --> 31:03.706
[SPEAKER_07]: And I don't know.

31:04.027 --> 31:05.108
[SPEAKER_07]: Like, yeah.

31:05.128 --> 31:06.449
[SPEAKER_07]: But I lowered it to the standard.

31:06.489 --> 31:08.410
[SPEAKER_06]: I love the Chris Foster version.

31:08.430 --> 31:09.431
[SPEAKER_06]: How am I supposed to do that?

31:11.333 --> 31:12.354
[SPEAKER_06]: Yeah.

31:12.394 --> 31:13.575
[SPEAKER_06]: That sounds absurd.

31:13.655 --> 31:14.856
[SPEAKER_06]: How do you think I'm supposed to do that?

31:15.236 --> 31:17.158
[SPEAKER_06]: Yeah.

31:17.678 --> 31:21.306
[SPEAKER_06]: Well, well, you know, I mean, just, all right, it's probably a good price.

31:21.346 --> 31:21.927
[SPEAKER_06]: Anyways, let's do it.

31:22.469 --> 31:23.571
[SPEAKER_07]: Yeah, I've had that before.

31:23.892 --> 31:30.867
[SPEAKER_07]: And Alex Ramosi says, like, if you ever get anybody that's like, uh, could you do it for less, then he says this works 100% of the time.

31:30.927 --> 31:34.776
[SPEAKER_07]: He said, uh, no, but I can do it for more.

31:35.363 --> 31:36.505
[SPEAKER_07]: And they're like, oh, no, we're good.

31:36.966 --> 31:38.830
[SPEAKER_07]: He said that's what happens every time.

31:38.850 --> 31:40.694
[SPEAKER_07]: I haven't used it yet.

31:41.335 --> 31:42.417
[SPEAKER_07]: I dare you.

31:42.778 --> 31:44.401
[SPEAKER_07]: If you use, you're going to text me a joke.

31:44.421 --> 31:45.663
[SPEAKER_07]: I did the Alex from Mozi thing.

31:46.044 --> 31:51.094
[SPEAKER_07]: I think now it's like, most of like strategy sessions or whatever is,

31:51.445 --> 31:57.393
[SPEAKER_07]: people get creative about saying they can't afford it or don't want to do it without saying that.

31:57.533 --> 31:58.054
[SPEAKER_07]: Yeah.

31:58.074 --> 32:02.700
[SPEAKER_07]: And I think it's because when you're in the business world, I'm about to like turn that.

32:02.720 --> 32:05.043
[SPEAKER_07]: Let's take the curtain off taking the business world.

32:05.083 --> 32:08.368
[SPEAKER_07]: We're all acting like we're better than we actually are, you know.

32:09.089 --> 32:13.355
[SPEAKER_07]: And we, yeah, we so deeply care about how we're perceived.

32:13.375 --> 32:15.457
[SPEAKER_07]: You should you should check out the coaching community.

32:16.038 --> 32:16.459
[SPEAKER_06]: Oh, yeah.

32:16.839 --> 32:21.165
[SPEAKER_06]: So many coaches out there.

32:21.145 --> 32:23.308
[SPEAKER_07]: He's got the car.

32:23.769 --> 32:25.792
[SPEAKER_07]: He's got the fame.

32:25.892 --> 32:29.357
[SPEAKER_07]: Look at the watch he's wearing, man, and then other bucks Amazon.

32:29.797 --> 32:40.653
[SPEAKER_07]: He must be successful, and sometimes it actually does mean that, but a lot of times it's just like dude, they're only saying that out of vanity.

32:40.673 --> 32:43.096
[SPEAKER_07]: Like I have 10,000 followers.

32:43.156 --> 32:44.758
[SPEAKER_07]: Yeah, but that's our best number.

32:45.119 --> 32:47.963
[SPEAKER_07]: Guys, we do it ourselves a little bit.

32:47.943 --> 32:49.005
[SPEAKER_07]: to be transparent.

32:49.226 --> 32:56.480
[SPEAKER_07]: This is pretty awesome though, but we've had over 3 million views this year on our network of all of our podcasts.

32:57.402 --> 32:58.103
[SPEAKER_07]: And that's awesome.

32:58.123 --> 32:58.404
[SPEAKER_06]: Amazing.

32:58.804 --> 33:01.810
[SPEAKER_06]: I just think that you want to do so much better doing decent at that.

33:01.850 --> 33:02.592
[SPEAKER_06]: Yeah, come on.

33:02.812 --> 33:03.033
[SPEAKER_06]: Yeah.

33:03.373 --> 33:10.407
[SPEAKER_07]: But that's one of those things that like, well, someone else could go and say, oh, we got a million views on one single little video and it's like,

33:10.387 --> 33:10.988
[SPEAKER_06]: Yeah, cool.

33:11.128 --> 33:11.730
[SPEAKER_07]: Good for you.

33:11.890 --> 33:12.070
[SPEAKER_07]: Yeah.

33:12.511 --> 33:20.326
[SPEAKER_06]: Well, I have clients that, you know, and I work with them through a small social media marketing strategy.

33:20.948 --> 33:23.413
[SPEAKER_06]: And every once in a while, I have two clients that could think about right now.

33:23.713 --> 33:25.276
[SPEAKER_06]: They're like, oh, our video went viral.

33:25.296 --> 33:25.857
[SPEAKER_06]: I got $2 million.

33:26.278 --> 33:28.162
[SPEAKER_06]: I was like, I mean, 2 million views.

33:28.182 --> 33:28.903
[SPEAKER_06]: I was like, do that.

33:28.963 --> 33:31.348
[SPEAKER_06]: And I'm like, cool awesome.

33:32.257 --> 33:33.058
[SPEAKER_06]: How do the other ones do?

33:33.538 --> 33:36.381
[SPEAKER_06]: Well, it was like, okay, well, we haven't figured it out.

33:36.401 --> 33:41.907
[SPEAKER_06]: But if we can figure out what got us this and implement it in the other videos, let's see if we can do that.

33:42.508 --> 33:45.251
[SPEAKER_06]: And the second one we're like, can we make money off of this now?

33:46.993 --> 33:49.555
[SPEAKER_07]: It's like answering the question, what does that mean?

33:50.116 --> 33:52.018
[SPEAKER_07]: Yeah, what does that actually mean?

33:52.178 --> 33:55.682
[SPEAKER_07]: Well, sometimes you can't tell, yeah, it's easy.

33:55.730 --> 34:13.637
[SPEAKER_07]: But sometimes when you ponder that question, you start seeing it and you get it on the razz of like, man, when I do 300 clips per day, I'm just, you know, because you should do as much as you would ask it out, so most of the like 20 or 30 a day or even more.

34:13.617 --> 34:14.118
[SPEAKER_06]: I think.

34:14.298 --> 34:14.498
[SPEAKER_07]: Yeah.

34:14.839 --> 34:16.402
[SPEAKER_06]: If you're listening Alex, correct us.

34:16.462 --> 34:17.644
[SPEAKER_06]: Let us know how much you're doing a day.

34:18.285 --> 34:19.887
[SPEAKER_06]: Very V. How much are you doing a day?

34:20.208 --> 34:20.468
[SPEAKER_07]: Yeah.

34:21.069 --> 34:30.144
[SPEAKER_07]: And then, but when you do that and you see the overall of your business, start to increase too, you look at the overall trends and that's what you can prove when it comes to organic.

34:30.164 --> 34:30.384
[SPEAKER_04]: Yeah.

34:30.645 --> 34:32.588
[SPEAKER_07]: And what I've learned is like when you do,

34:32.568 --> 34:49.598
[SPEAKER_07]: marketing ads meaning like you make a video that's like a commercial style and you put it on Facebook or whatever and you go for sales that hit a landing page or someone's contact or whatever it is that your actual goal is that's actually just that's digital sales.

34:50.624 --> 34:51.746
[SPEAKER_07]: So that you can measure.

34:52.227 --> 34:52.648
[SPEAKER_04]: Yeah, you can.

34:52.668 --> 34:53.570
[SPEAKER_07]: You can track that.

34:54.351 --> 34:57.036
[SPEAKER_07]: You can see what the dollars are.

34:57.056 --> 35:01.625
[SPEAKER_07]: It does take time, sometimes it takes up to six months of consistency of large amounts of money.

35:01.865 --> 35:02.607
[SPEAKER_07]: I hear different amounts.

35:03.188 --> 35:04.089
[SPEAKER_07]: I hear like $1,000.

35:04.350 --> 35:10.742
[SPEAKER_07]: And I hear you need to do $100 a day within a 10 mile radius.

35:11.617 --> 35:13.800
[SPEAKER_07]: for a certain amount of time, and then I hear 2,000.

35:14.041 --> 35:20.010
[SPEAKER_07]: So some of those are the rough numbers of the minimum to get to a really good point.

35:20.571 --> 35:24.757
[SPEAKER_07]: We got to figure out what is it cost for the customer and where is the ROI?

35:25.278 --> 35:38.839
[SPEAKER_07]: Anyways, I'm just kind of getting on that just because we can easily say around other entrepreneurs, we say this.

35:38.937 --> 35:47.089
[SPEAKER_07]: I got a million, you know, and it's awesome, and I want to celebrate in high five, but then it's like, but how much did you take home exactly because I know you're in.

35:47.170 --> 35:50.114
[SPEAKER_06]: You've seen me ask entrepreneurs that many times over and over again.

35:51.036 --> 35:51.416
[SPEAKER_06]: Yeah.

35:51.436 --> 35:52.658
[SPEAKER_06]: Oh, we just did three million this year.

35:52.918 --> 35:53.760
[SPEAKER_06]: Amazing.

35:53.800 --> 35:55.803
[SPEAKER_06]: Yeah, how much is your profit?

35:56.424 --> 35:58.447
[SPEAKER_06]: Well, we'd be three million dollars this year.

35:58.667 --> 36:02.052
[SPEAKER_06]: Yeah, you don't like, but you spent two million on the, I mean, I don't know.

36:02.072 --> 36:03.915
[SPEAKER_06]: Like, that'd still be good.

36:04.076 --> 36:06.379
[SPEAKER_06]: I don't know how many entrepreneurs I coach.

36:06.950 --> 36:26.646
[SPEAKER_06]: that that's how they start the the relationship with me is like show me the numbers I want to look at and we would dive deep it's like yeah could make rent this this month for your house I'm going to come back on groceries how to do this and they're doing three million dollars a year in their business and we have realized that the operating system of their business was crashing.

36:26.626 --> 36:43.217
[SPEAKER_06]: Hmm, you know, from a lead to come in to all the steps till you close the lead to close that job and get paid, there's so many broken elements from leadership who takes over at this point broken broken broken broken and all those small elements that don't

36:43.366 --> 36:50.098
[SPEAKER_06]: or fall through the cracks, that is a profit dollar amount just draining out of your bank account because it costs money to fix problems.

36:50.779 --> 36:51.961
[SPEAKER_06]: It costs money to be delayed.

36:52.843 --> 37:01.999
[SPEAKER_06]: Just like Alex from Mosley said in that one video that we look at, if you can't get to them right away you dropped you would severely decrease your chances to convert another lead into a job.

37:02.840 --> 37:04.623
[SPEAKER_07]: and that could be part of your operating system.

37:04.643 --> 37:05.944
[SPEAKER_06]: And that could be a part of your operating system.

37:05.964 --> 37:09.349
[SPEAKER_06]: So the operating system has many different parts.

37:09.449 --> 37:13.675
[SPEAKER_06]: We have a six part system where the bottom is foundation, mastery.

37:13.715 --> 37:15.097
[SPEAKER_06]: It's like, what is your vision?

37:15.678 --> 37:21.226
[SPEAKER_06]: Core values, all that stuff that people have to buy into when they're working with you or on your team.

37:21.767 --> 37:25.212
[SPEAKER_06]: And you as the entrepreneur have to be the first person to buy into all that stuff.

37:26.213 --> 37:28.516
[SPEAKER_06]: Secondly, it's how do you master your time?

37:29.057 --> 37:31.260
[SPEAKER_06]: Working again and on the business.

37:31.240 --> 37:44.068
[SPEAKER_06]: And the part that most entrepreneurs fail at is taking care of themselves down being part of their time like working out eating right, you know, I wake up at five in the morning to have one hour to myself to read my Bible.

37:44.639 --> 37:49.607
[SPEAKER_06]: work out, hit the punching bag, drink my coffee.

37:50.568 --> 37:53.473
[SPEAKER_06]: To me, those are rituals that are so important because it takes care of me.

37:54.114 --> 37:59.081
[SPEAKER_06]: Not because I want to be selfish, but if I'm not okay, I cannot show up well for my wife and kids.

37:59.201 --> 38:00.624
[SPEAKER_06]: I cannot show up well for my business.

38:00.644 --> 38:02.226
[SPEAKER_06]: Yeah,

38:02.206 --> 38:06.972
[SPEAKER_06]: So the matcher then there's money mastery, there's delivering your services and products mastery.

38:07.012 --> 38:15.924
[SPEAKER_06]: And the second stuff is branding and marketing and tracking the numbers and then it's systems and it's finding the right people for your team and then replacing yourself and then enjoying your business.

38:16.285 --> 38:23.775
[SPEAKER_06]: So we install that operating system knowing that if they follow those things, you can easily go from 500 thousand dollars to ten million dollars.

38:23.941 --> 38:27.105
[SPEAKER_07]: It's a sixth step growth plan basically or complete.

38:27.305 --> 38:28.887
[SPEAKER_07]: It's a complete, it's a complete plan.

38:29.288 --> 38:30.189
[SPEAKER_06]: Tomorrow, now I'm just working.

38:31.070 --> 38:33.493
[SPEAKER_06]: You know, we find out where you're at and we'll have you implement that.

38:33.533 --> 38:50.235
[SPEAKER_06]: But you know, like I said, every business has one, whether it's by default because you're not playing or one that you're planning and training on and systemizing, but your business has to have a business operating system.

38:50.722 --> 38:53.026
[SPEAKER_07]: Hmm, and usually it does, right?

38:53.387 --> 38:56.393
[SPEAKER_07]: By default, it's just, by default, it's chaos, is it?

38:56.413 --> 38:57.936
[SPEAKER_06]: Well, when you're by yourself, yeah.

38:58.236 --> 39:02.224
[SPEAKER_06]: You still did things repetitively because you knew it.

39:03.126 --> 39:07.414
[SPEAKER_06]: But when you got a team, you and I were like, no, you got to systemize the approach.

39:08.069 --> 39:16.345
[SPEAKER_06]: Then when he had so many answering calls and leads coming in, no, no, no, we have to, we have to systemize an approach to contact these leads and give them a price and all that's okay.

39:16.365 --> 39:24.541
[SPEAKER_07]: And then just to be clear, like, operating system usually for people in my world or background are thinking of software a lot.

39:25.443 --> 39:30.853
[SPEAKER_07]: So on this, this is a written system.

39:31.272 --> 39:35.841
[SPEAKER_07]: that is actionable in within those actions can be variables, right?

39:36.382 --> 39:51.171
[SPEAKER_07]: So like, in the variables could be, hey, I want to point you down this tool, this tool, this tool, and it's like you're a guide, and then there's the accountability of making sure that it's going the right direction correct.

39:51.151 --> 40:09.143
[SPEAKER_06]: Yes, so most companies will have a written business operating systems for whatever, the problem that I see with that though is the other stuff like the training, what tools do we use with this, those get overlooked and then it's just a piece of paper or a binder that collects dust into your steel.

40:09.123 --> 40:10.266
[SPEAKER_06]: Guessing what it is.

40:10.286 --> 40:27.705
[SPEAKER_07]: Yeah, that's why like so I like storing a lot of like SOPs and things in Google Drive But I don't feel like that's the at least for me in the way I operate and the rest of the team It's not the best in plomenet consistently place unless you have some sort of

40:27.820 --> 40:31.047
[SPEAKER_07]: digital screen always up and always going to it.

40:31.608 --> 40:37.681
[SPEAKER_07]: But what we actually found was to make done to hunt the task manager.

40:37.722 --> 40:38.423
[SPEAKER_07]: We know the guy here.

40:38.503 --> 40:40.087
[SPEAKER_07]: It was on the podcast.

40:40.407 --> 40:44.817
[SPEAKER_06]: Dude, if you have not used done done for your task management, you're missing out.

40:44.797 --> 40:49.526
[SPEAKER_07]: But inside there, like we can say, hey, what kind of task is this podcast or non-podcast?

40:49.546 --> 40:50.408
[SPEAKER_07]: Oh, this is a podcast.

40:50.428 --> 40:52.312
[SPEAKER_07]: So then we set that task in there.

40:52.372 --> 40:57.222
[SPEAKER_07]: And then as we drag it to the phase of like, we need to contact them to schedule.

40:57.262 --> 40:58.144
[SPEAKER_07]: We need to do this.

40:58.284 --> 41:00.588
[SPEAKER_07]: We need to shoot the video.

41:00.609 --> 41:02.252
[SPEAKER_07]: We need to edit the video.

41:02.272 --> 41:04.055
[SPEAKER_07]: And then we need to design the thumbnail.

41:04.075 --> 41:05.498
[SPEAKER_07]: Like those are all those stages.

41:05.819 --> 41:06.400
[SPEAKER_04]: Yeah.

41:06.380 --> 41:12.010
[SPEAKER_07]: And then, as you move it to the stage, there's actually a checklist.

41:12.471 --> 41:14.615
[SPEAKER_07]: And we use that as our SOP.

41:15.136 --> 41:18.222
[SPEAKER_07]: If you need a deeper dive, you refer to Google Drive.

41:19.184 --> 41:19.565
[SPEAKER_07]: That's right.

41:20.166 --> 41:24.794
[SPEAKER_06]: Yeah, but don't remember, I don't know if you remember, can I go ahead and...

41:24.814 --> 41:28.962
[SPEAKER_06]: So, um, about two or three weeks ago, you contacted me and like, Joe,

41:30.038 --> 41:30.919
[SPEAKER_06]: I have good news.

41:31.540 --> 41:34.385
[SPEAKER_06]: We found a video for growth club that you're supposed to put out.

41:35.146 --> 41:42.258
[SPEAKER_06]: We have so much work going on that we told the, I won't say you said you forgot about it, but it's like our business operating system reminded me that we had to put it out.

41:42.358 --> 41:43.400
[SPEAKER_06]: So I have great news for you.

41:43.420 --> 41:44.602
[SPEAKER_06]: You don't have to record a video.

41:44.942 --> 41:55.219
[SPEAKER_06]: Because you got so busy with clients that you had to rely on the SOP and all it did was say, hey, Joe's video that you already did a month ago or two.

41:55.199 --> 41:55.519
[SPEAKER_06]: Right.

41:55.559 --> 42:01.306
[SPEAKER_07]: And so that was our fall back and still caught it on time and everything it wasn't delayed but it's operating system.

42:01.326 --> 42:01.867
[SPEAKER_07]: Yeah, that.

42:02.227 --> 42:05.491
[SPEAKER_06]: Yeah, and did you go to a Google Drive and read everything?

42:05.651 --> 42:15.163
[SPEAKER_06]: No, your operating system was established and installed in a tool that reminded it and I have to say kudos to also the person who is producing this right now over there.

42:15.203 --> 42:16.564
[SPEAKER_06]: You can't see her, but she's over there.

42:17.265 --> 42:18.266
[SPEAKER_06]: Wave at us while they can.

42:18.306 --> 42:23.873
[SPEAKER_07]: We she leads through audits every week of where are we and

42:24.207 --> 42:27.856
[SPEAKER_07]: on our system, like each project and that was part of the catch.

42:27.876 --> 42:35.955
[SPEAKER_07]: It's like, dude, if we're going to be serious and serve our clients well, we need to do audits because we promise that we're never going to run out of content.

42:36.657 --> 42:40.967
[SPEAKER_07]: Now, in order for that to happen, people have to actually get on the calendar.

42:41.555 --> 42:44.058
[SPEAKER_07]: And then we have to have a long content for them.

42:44.318 --> 42:44.779
[SPEAKER_04]: Yeah.

42:44.799 --> 42:46.520
[SPEAKER_07]: And then we have to have the clips scheduled.

42:46.921 --> 42:55.851
[SPEAKER_07]: So we have calendar content clips and we go through every client that's a repeating client and make sure that they do that real well.

42:55.871 --> 43:02.158
[SPEAKER_07]: And we built that into our operating system, and made that a habit for right before our weekly meetings.

43:02.638 --> 43:05.461
[SPEAKER_07]: So then the weekly meetings are like the report on that.

43:05.922 --> 43:06.162
[SPEAKER_06]: Yeah.

43:06.867 --> 43:11.332
[SPEAKER_06]: But, well, I wanted to give you good news cause I was like, oh, their systems are working.

43:11.853 --> 43:12.413
[SPEAKER_06]: Yeah.

43:12.594 --> 43:16.558
[SPEAKER_06]: But yeah, no, no, I think you guys have an amazing operating system going on here.

43:16.598 --> 43:18.160
[SPEAKER_06]: Now, this is a cool thing about operating systems.

43:18.420 --> 43:18.941
[SPEAKER_06]: They evolve.

43:19.361 --> 43:19.882
[SPEAKER_10]: Yeah.

43:19.902 --> 43:20.823
[SPEAKER_06]: You double in size.

43:20.883 --> 43:21.644
[SPEAKER_06]: Marco was 26.

43:21.724 --> 43:21.984
[SPEAKER_06]: Yeah.

43:23.106 --> 43:25.188
[SPEAKER_06]: You double in size from where you're at now.

43:25.208 --> 43:26.229
[SPEAKER_06]: Let's say huge company.

43:26.530 --> 43:30.394
[SPEAKER_06]: Then you're going to have to evolve the systems to keep up.

43:30.374 --> 43:31.335
[SPEAKER_06]: with what you're already doing.

43:32.377 --> 43:42.971
[SPEAKER_06]: So the cool thing about operating systems is that we can always evolve them, but the minute you have an established operating system, you install everything you're doing into that system, and I'll tell you if it's effective or not.

43:43.672 --> 43:46.396
[SPEAKER_06]: I don't know how often we go back and say, is that still relevant?

43:47.397 --> 43:50.141
[SPEAKER_06]: Well, you know, we don't even use that that CRM anymore.

43:50.161 --> 43:50.962
[SPEAKER_06]: We use this one.

43:51.022 --> 43:52.264
[SPEAKER_06]: So we have to evolve it.

43:52.328 --> 43:54.370
[SPEAKER_07]: Yeah, there's a little small details too for us.

43:55.071 --> 44:02.098
[SPEAKER_07]: But for us, it looks more like, do we actually even need those that text over the short clips anymore?

44:03.079 --> 44:03.179
[SPEAKER_06]: Yeah.

44:03.199 --> 44:06.822
[SPEAKER_06]: Or what we've been establishing, is there an automated system for this?

44:06.842 --> 44:09.845
[SPEAKER_06]: Yes, do we do not really need to use your hours for this?

44:10.406 --> 44:11.487
[SPEAKER_07]: Or can we add this?

44:11.807 --> 44:12.168
[SPEAKER_06]: Exactly.

44:12.588 --> 44:18.454
[SPEAKER_07]: Something I'm working on, but I'm slowly working on it because the time to build it is

44:18.822 --> 44:38.890
[SPEAKER_07]: what I don't have and so it's very slow but right now we take the transcript of what we record on podcasts and make it into many different things just from a transcript and so I'm building an AI I've started the title.

44:39.629 --> 44:41.571
[SPEAKER_07]: and I have it, like actually integrated stuff yet.

44:42.232 --> 44:44.034
[SPEAKER_07]: But I'm making it, I know it's possible.

44:44.054 --> 45:00.071
[SPEAKER_07]: We're making it like, hey, drag in the transcript, it'll make a thumbnail, it'll make suggested clips, and then it will convert this transcript into a blog for SEO, which will be a companion, and it can also auto post it.

45:00.131 --> 45:02.153
[SPEAKER_07]: So I can call it like magic transcript.

45:02.393 --> 45:02.614
[SPEAKER_07]: Right.

45:02.914 --> 45:06.598
[SPEAKER_07]: And then after we build that and make it so well with us, you know what I'm gonna do?

45:06.798 --> 45:08.022
[SPEAKER_07]: sell it.

45:08.042 --> 45:08.143
[SPEAKER_06]: Yeah.

45:08.163 --> 45:09.046
[SPEAKER_06]: I know.

45:09.066 --> 45:09.447
[SPEAKER_06]: Yeah.

45:09.467 --> 45:09.648
[SPEAKER_06]: Dude.

45:10.149 --> 45:10.510
[SPEAKER_06]: Amazing.

45:10.872 --> 45:11.173
[SPEAKER_06]: Amazing.

45:11.454 --> 45:15.728
[SPEAKER_06]: Well, I mean, that cuts down on so many labor hours.

45:16.805 --> 45:20.088
[SPEAKER_06]: If you're able to do that, how much can you invest in other things that you need?

45:20.269 --> 45:21.210
[SPEAKER_07]: Yeah.

45:21.590 --> 45:26.915
[SPEAKER_07]: But the one thing was like, to one of my points earlier, that's still me wearing the developer hat.

45:27.656 --> 45:35.044
[SPEAKER_07]: So it will require a new hire or some sort of adjustment for someone to be able to manage that.

45:35.504 --> 45:40.930
[SPEAKER_06]: Because if we, so in the beginning, you still have, like, as an owner operator, you have to develop it.

45:41.391 --> 45:45.715
[SPEAKER_06]: And then you'll have to know exactly

45:45.695 --> 45:54.029
[SPEAKER_06]: than the second, you know, a leader's ability to find the right people to follow the right systems is huge, huge.

45:54.670 --> 46:12.259
[SPEAKER_07]: So, man, building a systems one thing, following that's another, getting other people's to follow it, training on it, training on it, which always takes what 30% more of your time enforcing it, enforcing it, right, quality controlling it, yeah.

46:12.239 --> 46:20.610
[SPEAKER_07]: And if there's no feedback, like, construction, construction, yeah, construct this, truck bag, they would talk it all day, guys.

46:20.750 --> 46:22.693
[SPEAKER_07]: So, and how you say it matter?

46:22.753 --> 46:31.525
[SPEAKER_07]: So there's something set stuff of, like, hey, you did this wrong, or, you know, hey, I got to speak to you.

46:31.665 --> 46:33.888
[SPEAKER_07]: This is, it's not very good, you know?

46:34.228 --> 46:37.673
[SPEAKER_07]: And then you go and speak to them on this, you did this.

46:38.969 --> 46:39.750
[SPEAKER_07]: that can't happen.

46:40.431 --> 46:45.576
[SPEAKER_07]: That's not, like unless that's like a super, super, super serious thing and you really need to be that guy.

46:45.636 --> 46:52.464
[SPEAKER_06]: I've only had one or two conversations in my over 10 years of having businesses, I've only done that about twice, okay?

46:52.484 --> 46:53.485
[SPEAKER_06]: And I remember the situation.

46:53.505 --> 46:54.687
[SPEAKER_07]: So those have to be really bad.

46:54.727 --> 47:06.580
[SPEAKER_06]: Well, it was something that, like I'll take response way for my business over and over again and tell him like, okay, hold on, I'm literally allowing you to screw up now.

47:06.745 --> 47:18.847
[SPEAKER_07]: So I have fed that conversation twice and it's like how how much opportunity did you give for Constructive feedback before that, you know It's like yeah, yeah, I mean you still have to take responsibility.

47:18.867 --> 47:29.066
[SPEAKER_06]: You're the business owner You're gonna pay for the mistake one way to shape or another Whether it's like paying the client for screwing up and firing somebody that's pretty good or I should like for me It would be like me and I should have communicated this better.

47:29.147 --> 47:29.968
[SPEAKER_07]: Yeah

47:30.083 --> 47:35.029
[SPEAKER_06]: Well, I would always lead that because just like in the book, Extreme Ownership, it's usually leaders.

47:35.069 --> 47:39.055
[SPEAKER_06]: So everything falls back to you and how you communicate it now.

47:39.075 --> 47:43.781
[SPEAKER_06]: Is there a better way you could have done it to help your team better understand the expectations?

47:44.161 --> 47:44.341
[SPEAKER_07]: Right.

47:44.902 --> 47:46.484
[SPEAKER_06]: I always lead with that first.

47:46.564 --> 47:49.668
[SPEAKER_06]: At least I try to have read the books, so I've done all that nice stuff.

47:50.189 --> 47:51.491
[SPEAKER_06]: Sometimes emotionally, that's hard.

47:51.971 --> 47:58.099
[SPEAKER_06]: It's hard to do that because as a business owner, you see the dollars leaving a bank account from mistakes made.

47:58.079 --> 48:11.691
[SPEAKER_06]: You know, and if it's not you that did it in some of that just failed to follow the systems, free to go and be like, look, let me address this really quick before I do, but let me see if I actually have anything to do with that.

48:13.793 --> 48:14.754
[SPEAKER_06]: It's a humble position.

48:15.094 --> 48:21.920
[SPEAKER_06]: It's one that you don't want to take, but if you do that a few things is you're going to realize you still had something to do with it.

48:22.521 --> 48:23.902
[SPEAKER_06]: There's always a clearer way.

48:24.343 --> 48:25.444
[SPEAKER_06]: Yeah.

48:25.544 --> 48:28.086
[SPEAKER_06]: Secondly, you're going to you're going to get your team to

48:30.412 --> 48:40.708
[SPEAKER_06]: And then, if it happens more than once or two or three times, and you actually really did articulate it, then it's like, okay, the patterns of the technician, or, well, you know, so you make a decision for that.

48:41.853 --> 48:43.355
[SPEAKER_07]: or you get feedback and not let them talk.

48:44.096 --> 48:46.739
[SPEAKER_07]: Like you gotta let them say something.

48:46.759 --> 48:48.181
[SPEAKER_07]: So, well, there's a lot, man.

48:48.221 --> 48:49.001
[SPEAKER_06]: Why did this happen?

48:50.463 --> 48:51.685
[SPEAKER_06]: I mean, you just look at them, right?

48:52.145 --> 48:55.669
[SPEAKER_06]: Yeah, walk through my decision to do this.

48:55.890 --> 49:02.077
[SPEAKER_07]: One of my favorite things is I got it from my church for developing the film team.

49:02.898 --> 49:05.481
[SPEAKER_07]: And it's getting them to see,

49:07.047 --> 49:09.271
[SPEAKER_07]: division and how they played a role in it.

49:09.291 --> 49:20.793
[SPEAKER_07]: So there's like three questions we usually ask and one is like, man, thank you so much for being a part of helping people draw closer to God and inspire people and to have better lives.

49:20.974 --> 49:24.921
[SPEAKER_07]: You play a role in that and

49:25.863 --> 49:28.286
[SPEAKER_07]: So I just want to hear from you with today, how did it go?

49:28.326 --> 49:29.987
[SPEAKER_07]: What's something you did well?

49:30.188 --> 49:31.229
[SPEAKER_07]: And that's the first question.

49:31.369 --> 49:32.370
[SPEAKER_07]: What's something you did well?

49:32.810 --> 49:34.412
[SPEAKER_07]: Like get them to think of the positive.

49:34.552 --> 49:35.213
[SPEAKER_06]: Positive first.

49:35.233 --> 49:35.413
[SPEAKER_06]: Yeah.

49:35.433 --> 49:35.814
[SPEAKER_07]: Okay.

49:35.834 --> 49:39.618
[SPEAKER_07]: And then you can dig in and do follow up questions like, why do you think that?

49:40.058 --> 49:41.339
[SPEAKER_07]: Or like, how do you know that?

49:41.359 --> 49:42.521
[SPEAKER_07]: Or like, why is that?

49:42.941 --> 49:48.767
[SPEAKER_07]: And then you can learn their strengths too because they'll reveal something like, oh man, I just really like these kind of shots.

49:48.827 --> 49:49.508
[SPEAKER_07]: And it's like,

49:49.758 --> 49:54.773
[SPEAKER_07]: Oh, well, then you really, you really have that eye to frame it and you enjoy it.

49:54.793 --> 49:55.535
[SPEAKER_07]: There's a passion there.

49:55.575 --> 49:56.879
[SPEAKER_07]: There's something to train now.

49:57.501 --> 49:57.601
[SPEAKER_07]: Yeah.

49:57.621 --> 50:01.472
[SPEAKER_07]: And then the second question is like, what would you do differently?

50:02.735 --> 50:08.783
[SPEAKER_06]: And that's the better way of saying, instead of saying, what's your challenge or what are you not like if what would you choose to do differently?

50:08.883 --> 50:09.083
[SPEAKER_07]: Yeah.

50:09.404 --> 50:09.604
[SPEAKER_06]: Yeah.

50:10.145 --> 50:11.887
[SPEAKER_06]: I actually walked a client through that one time.

50:11.927 --> 50:17.835
[SPEAKER_06]: They were so disappointed with the feedback that their team kept giving them and they're like, well, how are you positioning?

50:17.855 --> 50:18.476
[SPEAKER_06]: How are you questioning it?

50:18.496 --> 50:23.983
[SPEAKER_06]: Well, they're like, well, we say, what do you not like about this business?

50:23.963 --> 50:28.850
[SPEAKER_06]: I'm like, well, then they're going to answer the exact way you asked it to answer it, right?

50:30.812 --> 50:34.878
[SPEAKER_07]: Well, I had someone pitched me out and she just straight up asked the question, what?

50:35.058 --> 50:37.561
[SPEAKER_07]: Well, what's your pain point?

50:37.581 --> 50:39.003
[SPEAKER_07]: What are you struggling with right now?

50:39.143 --> 50:40.145
[SPEAKER_07]: What do you want to see happen?

50:40.165 --> 50:41.306
[SPEAKER_07]: And I'm like, I just met you.

50:41.366 --> 50:42.468
[SPEAKER_07]: I don't like, what?

50:42.969 --> 50:49.077
[SPEAKER_06]: We're not here at my main point is, I want you to ask me this right now because my pain point is you asking me this and I don't even know you.

50:49.918 --> 50:51.820
[SPEAKER_06]: It's like, dude, you got to get more creative.

50:51.840 --> 50:52.802
[SPEAKER_06]: Yeah.

50:52.822 --> 50:53.042
[SPEAKER_06]: Yeah.

50:53.022 --> 50:56.005
[SPEAKER_06]: Well, I mean, you got to give it to that person if they're trying.

50:56.185 --> 50:57.046
[SPEAKER_07]: Yep, it's okay.

50:57.066 --> 50:59.108
[SPEAKER_07]: Yeah, I see that and we were being nice.

50:59.128 --> 51:01.490
[SPEAKER_07]: I was with other people too and we were just being nice.

51:01.571 --> 51:05.054
[SPEAKER_07]: I remember my first sales experience was selling life insurance.

51:06.055 --> 51:09.378
[SPEAKER_06]: Well, when you die, who's going to take care of you and the kids?

51:10.740 --> 51:12.081
[SPEAKER_06]: None of my first opening question.

51:12.161 --> 51:16.005
[SPEAKER_06]: I was like, I was like, 19 year old, trying to like act like I was 30 or 40.

51:16.666 --> 51:16.766
[SPEAKER_06]: Dude.

51:16.786 --> 51:18.748
[SPEAKER_06]: But anyways, yeah, I'll produce some guys.

51:19.188 --> 51:21.190
[SPEAKER_06]: You have one, whether you like it or not.

51:22.030 --> 51:33.272
[SPEAKER_06]: Apprenticesom install the right business operating system can't put a plug in here really quick because if you're listening to this and you don't know where to start well

51:34.197 --> 51:40.025
[SPEAKER_06]: Uh, our firm, we have a San Diego location and a Kansas location, and we do everything virtually, if you want.

51:40.346 --> 51:52.282
[SPEAKER_06]: If you want to talk to one of our coaches and see if our business operating system is a right one to install on your business, which I believe it is, um, we're offering something we're offering two weeks of free coaching right now.

51:52.302 --> 51:52.703
[SPEAKER_06]: Oh, wow.

51:53.264 --> 51:54.265
[SPEAKER_06]: Um, and it's very intentional.

51:54.305 --> 51:54.906
[SPEAKER_06]: How we do it.

51:55.006 --> 51:56.588
[SPEAKER_06]: It's not like you're going to have a therapy session.

51:56.648 --> 52:03.698
[SPEAKER_06]: We we intentionally do things to kind of get you on the right track and if coaching at that point with us

52:03.678 --> 52:05.460
[SPEAKER_06]: then we'll talk about what that looked like.

52:05.500 --> 52:15.133
[SPEAKER_06]: But right now, for the end of this year in the first quarter, we're implementing something because we really truly care about the launch of manure.

52:15.153 --> 52:17.336
[SPEAKER_06]: That's honestly, I just care about the launch of manure.

52:17.356 --> 52:23.244
[SPEAKER_06]: So two weeks of free coaching, but let's have a conversation first because that might not even be the first step that we need to take with you.

52:23.785 --> 52:26.388
[SPEAKER_07]: Well, man, two weeks of free podcast in high school.

52:28.571 --> 52:30.934
[SPEAKER_07]: So that's inspiring.

52:30.914 --> 52:31.355
[SPEAKER_06]: All right.

52:31.615 --> 52:35.600
[SPEAKER_06]: Well guys, look, I hope you really enjoyed this podcast.

52:35.700 --> 52:36.962
[SPEAKER_06]: We enjoyed doing it.

52:37.082 --> 52:37.242
[SPEAKER_06]: Yep.

52:37.443 --> 52:45.313
[SPEAKER_06]: Reviewing videos and talking about something truly important for all businesses out there to install the right business operating system.

52:45.574 --> 52:49.699
[SPEAKER_06]: I always say that the entrepreneurs that take the right action get the right results.

52:50.118 --> 52:52.644
[SPEAKER_06]: Yes, because you can take action, you will get a result.

52:52.905 --> 52:55.110
[SPEAKER_06]: You got to take the right action, get the right result.

52:55.190 --> 52:55.932
[SPEAKER_06]: So that's awesome.

52:55.992 --> 52:58.619
[SPEAKER_06]: That being said, guys, have a wonderful day.

52:58.960 --> 52:59.761
[SPEAKER_06]: Happy Thanksgiving.

52:59.782 --> 53:02.027
[SPEAKER_06]: You're probably going to watch this afterwards, but tomorrow's Thanksgiving for us.

53:02.087 --> 53:03.390
[SPEAKER_06]: So happy Thanksgiving, everybody.

53:04.132 --> 53:06.979
[SPEAKER_06]: And stay strong and keep on keeping on.