The Entrepreneurial Mindset: Navigating Myths and Milestones

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[SPEAKER_00]: When Google, what is your AI Gemini?

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[SPEAKER_00]: Yeah, and when Chad GBT do the research for you, they've already made a buying decision.

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[SPEAKER_00]: They're like 80% ready to close if you just say the right things.

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[SPEAKER_00]: And it doesn't even have to be elaborate.

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[SPEAKER_00]: Wow.

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[SPEAKER_00]: Isn't that crazy?

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[SPEAKER_00]: And do you know what helps with that?

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[SPEAKER_00]: What?

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[SPEAKER_00]: Podcast.

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[SPEAKER_00]: Podcast.

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[SPEAKER_03]: Podcast.

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[SPEAKER_03]: Podcast.

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[SPEAKER_03]: Podcast.

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[SPEAKER_03]: Podcast.

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[SPEAKER_03]: Podcast.

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[SPEAKER_03]: Podcast.

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[SPEAKER_03]: Podcast.

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[SPEAKER_03]: Podcast.

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[SPEAKER_00]: Welcome to the entrepreneurial experience or should I say that heavily caffeinated podcast.

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[SPEAKER_01]: I'm your co-host coach Joe Carroll with Action Coach Kansas City, and we have Jared Taylor here with JT visuals, that's without the eye because there's more than meets the eye.

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[SPEAKER_01]: And if you are addicted to launching businesses or scaling businesses or learning more about how to market things, brand things, and systemize, and this is definitely the right place for you.

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[SPEAKER_00]: Yep, especially if you like caffeine.

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[SPEAKER_00]: I'm addicted to all those things and caffeine.

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[SPEAKER_00]: I don't know why I'm talking about caffeine right now.

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[SPEAKER_00]: I think I just drink a lot.

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[SPEAKER_00]: I think caffeine is a KPI towards success.

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[SPEAKER_00]: It is.

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[SPEAKER_00]: It is.

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[SPEAKER_00]: How many drink in a day?

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: One of the best shows that we did was the star book show.

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[SPEAKER_00]: Yeah, I love that like there's all these caffeinated drinks and we were testing it, but anyways look the entrepreneur experience podcast is all about the entrepreneur to solar Pernor the startup the rugged entrepreneurial veterans out there.

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[SPEAKER_00]: This is for you

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[SPEAKER_00]: because things are different for everybody.

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[SPEAKER_00]: Everybody's in a different state when it comes to a business.

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[SPEAKER_00]: You might be in a startup.

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[SPEAKER_00]: You might be a struggling veteran, like you've been doing it for 20 years and you're struggling to figure something out in business.

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[SPEAKER_00]: And this show is designed to have conversations around entrepreneurship to help you, the watcher or the listener, or if you're doing both, just find hope to be able to find the community, to find humor in business, and just to get the raw truth about business,

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[SPEAKER_00]: It gives you amazing returns, but it comes out of price sometimes.

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[SPEAKER_00]: And if we don't know certain things, we end up making mistakes.

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[SPEAKER_00]: And if we don't fix it right away, they'll make the same mistake.

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[SPEAKER_01]: Yeah, and sometimes you get a search for the mistakes you don't know.

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[SPEAKER_01]: Like, where's my bottleneck?

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[SPEAKER_01]: And then you need someone to talk you through that.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: Hey, sorry to interrupt, but Joe, you got something on your chest.

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[SPEAKER_00]: When I filled my first eight business, I chalked it up to a couple of things.

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[SPEAKER_00]: Number one, I was very proud and I didn't learn how to build a business, but the second thing I realized is I didn't go to school for this.

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[SPEAKER_00]: And that meant that I did not know what I did not know.

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[SPEAKER_00]: So money didn't know about it.

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[SPEAKER_00]: Numbers didn't know about how to lead, how to manage, how to hire, didn't know about that stuff.

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[SPEAKER_00]: And on top of that, I didn't have a community that I built around me to figure those things out.

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[SPEAKER_00]: So I blindly went on my own and I failed my first eight businesses before I reached out for help.

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[SPEAKER_01]: And it's fun to try to figure things out and explore, but then there comes a point where you're like, wait hold on, this matters so much more.

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[SPEAKER_01]: Yeah, I can't ignore this.

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[SPEAKER_01]: What are all the other successful business owners doing?

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[SPEAKER_00]: So we've provided something for you if you feel the same exact way.

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[SPEAKER_00]: We've provided school, SKWL, Entrepreneur Experience, where you can actually have a free content, business information, how to do certain things, marketing, and PDFs.

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[SPEAKER_00]: And a community of people that are also in there that are entrepreneurs that love to give feedback and ask for feedback.

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[SPEAKER_00]: So that's something you're looking for.

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[SPEAKER_00]: If you don't feel like you have the resources, enough to help you become successful, join our school.

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[SPEAKER_01]: It starts for free, so what do you waiting for?

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[SPEAKER_01]: Let's go go to jtvisuals.com slash school that's jtvisuals without the eye and that's school with a kidding.

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[SPEAKER_00]: Now back to the show.

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[SPEAKER_00]: Well, here's one thing that's very, very common.

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[SPEAKER_00]: They don't teach proper entrepreneurship in school.

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: and that's why I'm glad that we're doing what we're doing, but what I'm finding as an amazing business coach, I'm sorry, I'm just, I'll tune my horn really quick, but as a business coach, I'm just somewhere, as a business coach, I've coached hundreds of clients.

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[SPEAKER_00]: And there's something in common, especially in the very beginning, when it comes to entrepreneurs mindsets.

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[SPEAKER_00]: And there's myths out there as to what it means to properly run a business.

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[SPEAKER_00]: So I really want to take this time to talk about the common myths or mindset challenges that entrepreneurs face.

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[SPEAKER_00]: in the beginning, during, and even long-term afterwards, just to kind of give you a little bit of it.

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[SPEAKER_00]: My mindset was really rocked after I sold my first business because I was like, okay, one after, right?

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[SPEAKER_00]: I thought I made it and then I was like, oh, shoot.

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[SPEAKER_00]: Was after so, just kind of give you a little bit of a, I'll get carried right there.

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[SPEAKER_00]: But I purposely didn't tell you the title because Jared is a naturally curious person.

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[SPEAKER_00]: And when you asked those amazing questions,

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[SPEAKER_00]: and I carry a state of mind.

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[SPEAKER_00]: I feel like we go places.

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[SPEAKER_00]: I'm curious.

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[SPEAKER_00]: What is your first curious question?

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[SPEAKER_00]: So now you're curious too.

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[SPEAKER_00]: I know.

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[SPEAKER_00]: We need Jordan here.

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[SPEAKER_01]: I'm curious about when you set this up, the common thread, what is that common belief of the mindset?

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: Well, I found that there's a common mindset challenge belief, whatever you want to call it, myth.

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[SPEAKER_00]: Um, that's very, very, uh, it's like a pattern in the beginning, like most start-ups and young businesses face a certain mindset challenge during your business.

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[SPEAKER_00]: I just scaling.

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[SPEAKER_00]: There's many opportunities for a mindset block or challenge or myths to believe.

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: And then after business, if you do it right, like me, I sold the business and there was things that I dealt with afterwards.

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[SPEAKER_00]: But let's start with number one, start up to like young business.

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[SPEAKER_00]: And I'm talking young business like five, even six years old, struggling to make a couple hundred thousand dollars, because most businesses struggle to make even a hundred thousand dollars.

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[SPEAKER_00]: Most side hustle is that our business is things like that.

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[SPEAKER_01]: So that's probably like the first milestone.

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[SPEAKER_01]: One to 200,000 in a year.

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[SPEAKER_01]: Is that what you're talking about?

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[SPEAKER_01]: Or just in a year.

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[SPEAKER_01]: Okay.

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[SPEAKER_00]: Well, in Over the five years.

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[SPEAKER_00]: Talk about in a year, right?

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: Yeah, I feel like most people's mindsets are like, hey, if I can make a hundred thousand dollars in a year Do you ever hear people talk about that like I want to make six figures six ways or how to be able to make that in a month?

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[SPEAKER_00]: Oh, right?

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[SPEAKER_00]: But from start up to that One of the first mindset challenges

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[SPEAKER_00]: Um, that people will face is when to start how to start, you know, so most people have an amazing idea and a fantastic business that can provide so many solutions, but most, most stop at implementation.

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[SPEAKER_01]: I knew about marketing, but I didn't know about selling, which is funny, because they're kind of hand in hand.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: Um, and I didn't know about running a business.

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[SPEAKER_01]: but I did know about being a leader.

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[SPEAKER_01]: And so I felt halfway capable and I thought I would be a great number two person.

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[SPEAKER_01]: Right.

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[SPEAKER_01]: And I think that was in it of itself, a limiting factor.

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[SPEAKER_01]: And then when we first started coaching, I'm thinking about the first day we talked.

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[SPEAKER_01]: Yeah, dude, he would ask what my revenue goals were.

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[SPEAKER_01]: And they were low.

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[SPEAKER_01]: They were, it was just me at the time, but you're like, hey, look, one day, we're gonna laugh about this.

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[SPEAKER_00]: And we are, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we're now, and we

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[SPEAKER_01]: That's crazy.

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[SPEAKER_01]: I do.

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[SPEAKER_01]: So I kind of in a way failed a bunch of businesses, but they weren't like true businesses.

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[SPEAKER_01]: Yeah.

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[SPEAKER_00]: Well, I mean, think about that.

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[SPEAKER_00]: If we never met or you were never challenged in your mindset, you would probably still maintain those still those same ways of thinking.

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[SPEAKER_00]: Which, you know, I'm not going to talk about the revenue goal, however, you're revenue goal only consisted of what you needed to bring in to just survive.

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[SPEAKER_00]: I remember that.

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: I just need to make this to take home, like, wait, hold on, like, you want to run a business?

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: Where do you want something to, like, just capture you and make you, like, in prison to this work?

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[SPEAKER_01]: And it's like, yeah, I do want an enterprise that can work without me.

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[SPEAKER_01]: But then I didn't think of all the other things, too, because you really got to learn it, which is the scalability, you know, how long can this go?

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[SPEAKER_01]: What's the deeper why like I know my personal why but you also need to know your market why why what makes you different and that's when you'd need selling proposition starts coming into play and You always help with that but then there's uncertainties so there's a lot of fishing and figuring it out like where do I really belong?

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[SPEAKER_01]: What is the market actually want and I started in video production and just pushed what I thought I knew rather than survey

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[SPEAKER_01]: and then say, yes, to what people actually need.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: First, and I started with a website, and then like this, and this, and I cared about the look of it way more than it just actually going exactly.

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[SPEAKER_01]: And so as I, if I would have just got my first dollars first and not even care about the website.

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[SPEAKER_00]: So you just answered the question as to the first hurdle after starting the business, which is, I have to get everything in the perfect before I start, or I have to get everything set up.

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[SPEAKER_01]: And you know what's funny is, I thought my mindset was right because I have this saying, and I still love it, but done is better than perfect.

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[SPEAKER_01]: Yes, I knew that during the time.

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[SPEAKER_00]: Yep.

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[SPEAKER_00]: And this is what you're the funny thing about done.

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[SPEAKER_00]: Four years ago, you're done.

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[SPEAKER_00]: was much better than today's done, right?

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[SPEAKER_00]: Like, you're done will always upgrade and evolve.

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[SPEAKER_00]: Oh, that's good point.

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[SPEAKER_00]: But you have to start somewhere and do things.

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[SPEAKER_00]: So I was actually on a call today about two hours ago with somebody who doesn't like their job.

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[SPEAKER_00]: They referred by somebody.

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[SPEAKER_00]: They're like, you know what?

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[SPEAKER_00]: Look, you probably can't pay for business coaching, but talk with Coach Show and the person that referred her was a good friend of mine.

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[SPEAKER_00]: So I talked to this person.

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[SPEAKER_00]: She was talking about an idea to start a business and it's a fantastic idea.

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[SPEAKER_00]: It has to do with finances, helping people become free with debt and all that stuff.

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[SPEAKER_00]: And that's a big need right now when she realized it, but she's like, but I gotta get this done first and this done first and this done first and this done first.

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[SPEAKER_00]: And I asked her two questions and said, how are you making money right now?

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[SPEAKER_00]: I'm not.

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[SPEAKER_00]: Hmm, if you did all those things, when can you actually start implementing your marketing to try to capture and figure out who your target market is?

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[SPEAKER_00]: About six months, I said, okay, cool, so you have six months to ask away?

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[SPEAKER_00]: No, I told her I said, you need to make money right now.

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[SPEAKER_00]: And as you make money, you become done to the level of accidents that you have at the moment.

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[SPEAKER_00]: Your market will eventually start shifting and the answers to who's my ideal client, how much should I charge, all that will come naturally.

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[SPEAKER_01]: Yeah.

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[SPEAKER_00]: Right?

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[SPEAKER_00]: Now, is there a science in a way to go about it in a smarter?

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[SPEAKER_00]: Yes, but I feel like in the beginning, most people stop themselves from implementing because they think they need the knowledge first.

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[SPEAKER_00]: Yeah, but they don't realize that their knowledge right now is full of business ignorance because they've never done it.

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[SPEAKER_00]: Right.

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[SPEAKER_00]: So you have to actually go and do it to get the wisdom of business to evolve your knowledge.

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[SPEAKER_01]: So what this reminds me of actually is the same thing with your everyday normal people that aren't just entrepreneurs and they have goals or dreams.

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[SPEAKER_01]: And then if you just ask them directly, what's stopping you from doing that now?

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[SPEAKER_01]: Well, we're building up perfection and which actually ends up becoming an excuse.

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[SPEAKER_01]: So perfection can be an excuse, too.

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[SPEAKER_01]: Oh, yeah.

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[SPEAKER_01]: And it's not like we intend to sabotage the dream to make it perfect or anything like that.

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[SPEAKER_01]: But it's like it has good intention, but

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[SPEAKER_01]: people who do wrong have good intention too.

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[SPEAKER_01]: Absolutely.

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[SPEAKER_01]: Like Thanos from... Oh yeah.

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[SPEAKER_00]: Oh yeah.

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[SPEAKER_01]: Like the intentions.

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[SPEAKER_00]: Yeah.

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[SPEAKER_01]: But it just went about it all wrong and like he did.

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[SPEAKER_01]: It was terrible.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: So it's almost like that's a good parallel.

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[SPEAKER_01]: So like if you go up and you go, hey, what's your dream?

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[SPEAKER_01]: I don't know.

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[SPEAKER_01]: Okay, well now, if you don't know, your dream should be to find out your dream, because if you don't have an ambition in life that doesn't seem right, like you're not in tune with yourself, Timmy, I don't know what do you think.

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[SPEAKER_00]: So I agree with you, but this is my experience.

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[SPEAKER_00]: Most people know what their dreams are.

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[SPEAKER_00]: They just don't know how articulate it.

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[SPEAKER_00]: Something brings them joy whenever they think of something.

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[SPEAKER_00]: Yeah, of that thing.

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[SPEAKER_00]: Something moves them emotionally when those type of people think about whatever that is.

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[SPEAKER_01]: And Simon Squib always says, like, it's often times related to your deepest pain.

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[SPEAKER_01]: Yep.

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[SPEAKER_01]: And that's why some people don't know because they don't want to go back down to their shadow self, do it and realize that.

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[SPEAKER_01]: But it's like, dude, if you grow up in foster care, maybe foster care could be your way to help people in the system to relate to them and everything.

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[SPEAKER_01]: Yeah, I agree, but it's the same thing with business to bring it back and in those beginning stages I think it was I was like that too where I use perfection as an excuse and that's in hindsight with good intent I wanted it to be good and look good and quality over quantity and stuff, but yeah, dude If you're not doing it then the results really aren't there.

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[SPEAKER_00]: Yeah, well, here's another way to think about it You want to make it look perfect for who for you or for your ideal client

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: And chances are the perfection to you is nothing important to what the ideal client needs.

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[SPEAKER_01]: That's what I had to learn because I would answer that in the past as it's for my ideal client.

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[SPEAKER_01]: Not for me.

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[SPEAKER_01]: It's so like I get, I can have that credibility.

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[SPEAKER_00]: Perfection is for us because don't it was better than perfect?

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[SPEAKER_00]: Well, perfect will always evolve as you upgrade your clients as you upgrade your value.

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[SPEAKER_00]: right?

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[SPEAKER_00]: Yeah.

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[SPEAKER_00]: You're always you should always be learning.

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[SPEAKER_00]: So me your level of excellence will always increase.

14:36.591 --> 14:38.334
[SPEAKER_00]: And then perfection will look different at that point.

14:38.555 --> 14:44.065
[SPEAKER_01]: So I was always amazed when people would book and they never even looked at the portfolio because it's not important to them.

14:44.787 --> 14:45.649
[SPEAKER_00]: You know what's important to them?

14:46.170 --> 14:47.573
[SPEAKER_00]: Okay, this guy looks pretty legit.

14:47.894 --> 14:57.835
[SPEAKER_00]: Let's see if he understands my pain and why I need possibly think that I need I need videography basically or coaching or whatever it is out there.

14:58.356 --> 15:04.028
[SPEAKER_00]: So when we try to create a perfect image, perfect logo, perfect, we're wasting a lot of our time.

15:04.008 --> 15:12.597
[SPEAKER_00]: And chances are you're going to change a logo anyways, or, you know, what you think people are going to look at is not what they look at as far as an ad and respond to you.

15:12.637 --> 15:20.344
[SPEAKER_00]: So that's another myth or mindset like just block a lot of people have when they're starting their businesses.

15:20.605 --> 15:22.566
[SPEAKER_00]: I'm trying to get everything perfect before I launch.

15:23.648 --> 15:33.137
[SPEAKER_00]: And for those who actually make the launch after they try to make it perfect, they get really disappointed that their perfect is nowhere near

15:33.117 --> 15:34.739
[SPEAKER_00]: Yeah, we don't have to shut that anyways.

15:35.359 --> 15:40.624
[SPEAKER_00]: So I always say, look, jump off the ledge, build your airplane while you're falling.

15:41.285 --> 15:44.388
[SPEAKER_00]: Yeah, because when you're falling, you understand what you're needing.

15:46.770 --> 15:59.462
[SPEAKER_00]: But I would rather jump off the legend business start and make small amounts of money every single month than wait eight months and drain my reserves to make a little bit at that point and then build from there.

15:59.442 --> 16:09.064
[SPEAKER_01]: Yeah, and there's also some realization of like if you're trying to build the elephant maybe the elephant is perfection, you know, how do you eat an elephant or whatever like well you can start with like

16:09.550 --> 16:16.840
[SPEAKER_01]: in the building side of things, you could build one piece of it, and I never took time to dissect what I really wanted at the beginning.

16:17.961 --> 16:18.983
[SPEAKER_01]: And so like, how do we do that?

16:19.003 --> 16:21.246
[SPEAKER_01]: What are the inputs to get this output?

16:21.866 --> 16:22.988
[SPEAKER_01]: Yeah.

16:23.008 --> 16:25.712
[SPEAKER_01]: Okay, what's another myth on the next level?

16:26.092 --> 16:26.613
[SPEAKER_01]: On the next level?

16:26.673 --> 16:31.339
[SPEAKER_00]: Okay, so in the middle, it's so broad because in the middle,

16:31.522 --> 16:34.726
[SPEAKER_00]: could be half a million, one million, one million to five.

16:34.766 --> 16:41.273
[SPEAKER_00]: So I'm gonna go over a few myths or mindset barriers and a lot of people have within there.

16:41.794 --> 16:44.817
[SPEAKER_00]: And the first one is about the operating system of a business.

16:45.438 --> 16:45.999
[SPEAKER_00]: Oh, yeah.

16:46.019 --> 16:48.101
[SPEAKER_00]: A lot of people think, well, I'm a small business.

16:48.361 --> 16:51.044
[SPEAKER_00]: And small could be relative to whatever you think small is, right?

16:51.965 --> 16:59.554
[SPEAKER_00]: Technically, a business with less than 500 employees and doing less than what 100 million is considered small.

17:00.665 --> 17:00.885
[SPEAKER_00]: Right.

17:01.146 --> 17:01.426
[SPEAKER_00]: Yeah.

17:01.546 --> 17:03.790
[SPEAKER_00]: So that means we have micro business is right.

17:04.330 --> 17:13.143
[SPEAKER_00]: So perspective myth is like I don't have to pay attention to my operating systems order the fundamentals of business because it's all revolving here.

17:13.163 --> 17:16.808
[SPEAKER_00]: I'm small enough, you know, people just want me to be there.

17:16.909 --> 17:22.757
[SPEAKER_01]: So and I can tell Susie and Susie gets it, you know, like maybe there's one other thing that a lot is.

17:22.737 --> 17:36.479
[SPEAKER_00]: Yeah, and if there's anything very common when I start meeting with businesses before even sign up is that their operating systems are so jacked up and mostly within the brain and the mind and the memory of the owner operator.

17:37.981 --> 17:44.391
[SPEAKER_00]: So this leads to so much business frustration, especially for the owner.

17:45.265 --> 18:12.437
[SPEAKER_00]: Have you ever felt or have you ever heard of other entrepreneurs say gosh like if my team could just figure this stuff out Yeah, I've heard that and and and I have clients in the beginning tell me like if my team could just figure out I'm like Hmm like is that part of your system to figure this out for you and is that trained on as I clear Is it our take lead on how to figure something to teach them how to teach them how to prom solve and then it is looking me like

18:13.042 --> 18:14.504
[SPEAKER_00]: No, but they're supposed to figure it out.

18:14.524 --> 18:24.376
[SPEAKER_00]: I'm like, well, you know, your attrition's gonna be high and you're gonna be paying the price of profit to keep replacing good team members on your team.

18:24.616 --> 18:25.317
[SPEAKER_00]: Yeah.

18:25.337 --> 18:30.944
[SPEAKER_00]: Most of the time, people have great team members in needing to understand what is it really that they're supposed to do in the business.

18:32.646 --> 18:38.093
[SPEAKER_00]: And so one of the myths within that myth is your team should figure things out.

18:39.155 --> 18:39.555
[SPEAKER_00]: Oh, no.

18:40.480 --> 18:56.852
[SPEAKER_00]: Now you have to run your business as if you're running a daycare full of four or five year olds like checklists if this then that step one step two step three step four and then the second part of that is train on it frequently and measure results based off of that training.

18:57.322 --> 18:59.186
[SPEAKER_01]: I imagine a lot more is inside the system.

18:59.526 --> 19:01.590
[SPEAKER_01]: And you could probably say this is the only thing.

19:01.630 --> 19:03.013
[SPEAKER_01]: Oh, no, that's the system.

19:03.133 --> 19:09.065
[SPEAKER_00]: One of the micro systems will tend to system forgetting a bunch of things and having mindset barriers.

19:09.125 --> 19:09.285
[SPEAKER_00]: Yeah.

19:09.666 --> 19:09.866
[SPEAKER_01]: Yeah.

19:10.447 --> 19:11.469
[SPEAKER_00]: So that was mindset.

19:11.549 --> 19:11.990
[SPEAKER_01]: It wasn't.

19:12.010 --> 19:13.253
[SPEAKER_01]: It was cool.

19:13.273 --> 19:14.976
[SPEAKER_01]: Yeah, I had some dressing on it.

19:14.956 --> 19:18.720
[SPEAKER_01]: It was Italian, Italian, French, I'm French.

19:19.041 --> 19:19.521
[SPEAKER_00]: French dressing.

19:19.982 --> 19:20.843
[SPEAKER_00]: Wait, there's French dressing?

19:20.943 --> 19:21.163
[SPEAKER_00]: Yes.

19:21.523 --> 19:22.665
[SPEAKER_00]: You never had the red dress.

19:22.685 --> 19:23.265
[SPEAKER_00]: I might have had it.

19:23.606 --> 19:23.866
[SPEAKER_00]: Okay.

19:24.086 --> 19:27.370
[SPEAKER_00]: You're about to figure out what you had to face palm over here by producing.

19:28.091 --> 19:28.391
[SPEAKER_00]: You know what?

19:28.692 --> 19:29.292
[SPEAKER_00]: Producer, right?

19:29.332 --> 19:29.813
[SPEAKER_00]: French dressing?

19:30.193 --> 19:30.434
[SPEAKER_00]: Yes.

19:30.454 --> 19:32.996
[SPEAKER_01]: She doesn't even face palm to me.

19:33.097 --> 19:34.418
[SPEAKER_01]: That's right.

19:34.438 --> 19:34.638
[SPEAKER_01]: Yeah.

19:35.039 --> 19:36.120
[SPEAKER_01]: But no, I'm just nasty.

19:36.160 --> 19:40.525
[SPEAKER_01]: I'm just illiterate with what things are called.

19:40.505 --> 19:44.555
[SPEAKER_01]: and oftentimes I'm like, hey, Rose, my wife, have I had this?

19:45.638 --> 19:46.521
[SPEAKER_01]: Yes, we've done that.

19:46.561 --> 19:47.363
[SPEAKER_01]: Yes, we've been there.

19:47.403 --> 19:50.511
[SPEAKER_01]: Yes, we've had this, or I'll be like, man, I've never had that.

19:50.591 --> 19:52.255
[SPEAKER_01]: I don't know what French dressiness if she was here.

19:52.275 --> 19:52.877
[SPEAKER_01]: It should be like,

19:53.684 --> 19:59.633
[SPEAKER_00]: Dude, we, we went to France and had this, like, well, so that's me.

19:59.713 --> 20:02.637
[SPEAKER_00]: It's not really French, I think they call it French, but it's not really French.

20:03.238 --> 20:03.458
[SPEAKER_00]: What?

20:03.879 --> 20:05.221
[SPEAKER_00]: Yeah, I know what's French, French, France?

20:05.341 --> 20:05.561
[SPEAKER_00]: I know.

20:06.403 --> 20:06.923
[SPEAKER_00]: That's not French.

20:07.003 --> 20:07.684
[SPEAKER_00]: What's that?

20:07.825 --> 20:08.546
[SPEAKER_00]: Made in Belgium.

20:09.146 --> 20:13.453
[SPEAKER_00]: Belgium or, I think, if you know, put it in the comments, but I know it's not French.

20:13.473 --> 20:15.536
[SPEAKER_00]: But they like to call it French, they like to own it.

20:15.556 --> 20:18.120
[SPEAKER_00]: Did you know pineapple upside down cake was a mistake?

20:19.221 --> 20:21.885
[SPEAKER_01]: That, okay, I actually really believe that.

20:23.603 --> 20:26.106
[SPEAKER_01]: because something I'm not going to say on the podcast.

20:27.608 --> 20:27.808
[SPEAKER_00]: All right.

20:27.828 --> 20:28.509
[SPEAKER_00]: That was a tangent.

20:29.090 --> 20:29.510
[SPEAKER_00]: Okay, cool.

20:29.570 --> 20:34.897
[SPEAKER_00]: Here's a couple of other within the mindset blocks of like why you're going through the business.

20:34.917 --> 20:35.758
[SPEAKER_00]: There's so many different things.

20:35.778 --> 20:40.824
[SPEAKER_00]: So we talked about the business operating system, not needing to be universalizing in your business.

20:42.066 --> 20:42.847
[SPEAKER_00]: There's other myths.

20:43.728 --> 20:44.268
[SPEAKER_00]: What do you go?

20:44.328 --> 20:44.989
[SPEAKER_00]: Have you ever heard this?

20:45.810 --> 20:48.133
[SPEAKER_00]: If I want things done right, I have to do it myself.

20:48.273 --> 20:49.695
[SPEAKER_00]: That's why I started my business.

20:49.675 --> 20:57.347
[SPEAKER_00]: Yeah, and that's why most people start their business, but if, and, and let's be clear, why say business?

20:57.547 --> 21:02.134
[SPEAKER_00]: If it's ran like that, you really just have a high-paying job that shuts off whenever you can't work.

21:02.255 --> 21:02.876
[SPEAKER_01]: That's what I wanted.

21:03.617 --> 21:05.960
[SPEAKER_01]: Yeah, I wanted to work 24-7 so I can burn out.

21:06.501 --> 21:09.546
[SPEAKER_00]: Well, but you love doing what you're doing, right?

21:09.566 --> 21:10.588
[SPEAKER_00]: And now he's being sarcastic.

21:10.608 --> 21:11.249
[SPEAKER_00]: I'm sorry, I'm sorry.

21:11.289 --> 21:12.130
[SPEAKER_00]: Have you heard that sarcasm?

21:12.831 --> 21:14.954
[SPEAKER_00]: So, that's the other, that's the other thing.

21:15.015 --> 21:15.936
[SPEAKER_00]: So it's like,

21:16.388 --> 21:23.778
[SPEAKER_00]: Well, if you think like that, that mindset block is going to prevent you from really keeping a team at a high level.

21:23.998 --> 21:24.218
[SPEAKER_00]: Yeah.

21:24.378 --> 21:34.692
[SPEAKER_00]: And you might have a bunch of helpers that you get frustrated with constantly, but that's the number one mindset barrier that causes eventual burnout.

21:36.213 --> 21:36.434
[SPEAKER_01]: Yeah.

21:36.814 --> 21:37.035
[SPEAKER_01]: Right.

21:37.655 --> 21:39.378
[SPEAKER_01]: It's like not giving them the chance, you know?

21:40.459 --> 21:44.404
[SPEAKER_01]: So, oh, this wasn't originally there.

21:45.532 --> 21:47.975
[SPEAKER_01]: roll over their task.

21:47.995 --> 21:55.804
[SPEAKER_01]: So, or sometimes it stops you because you're like, oh, I'm going to spend so much more time to do this if I just did it myself.

21:56.144 --> 21:59.488
[SPEAKER_01]: It would be way faster, and it would be done right.

22:00.509 --> 22:05.695
[SPEAKER_01]: But that's also wrong too because time and training is an investment of time.

22:06.997 --> 22:11.081
[SPEAKER_01]: And then it's giving opportunity and buy and learning to the team.

22:11.142 --> 22:12.743
[SPEAKER_01]: Yeah.

22:12.763 --> 22:15.066
[SPEAKER_01]: And that's that's why I learned

22:15.586 --> 22:32.004
[SPEAKER_00]: But yeah, well, I'll I'll I'll I'll tell you this most home service business owners struggle to make over a million because of that mindset I gotta do everything myself How can you answer the phones?

22:32.865 --> 22:40.834
[SPEAKER_00]: Scams the jobs do the jobs in voice as late as possible so you stay up to it And rinse and repeat and make seven figures without dying

22:42.097 --> 22:43.879
[SPEAKER_00]: Right, a lot of people now.

22:43.939 --> 22:51.308
[SPEAKER_00]: There are certain businesses where they can do it because material cost is really high Or labor costs and materials are really high.

22:51.388 --> 23:10.990
[SPEAKER_00]: So I think of an owner operating right now Who's a general contractor that has high end jobs so total revenue coming in is a million But his overall expenses both gross and variable expenses Fixed and variable expenses are about 80% he just takes 20% so But he's working all the time

23:11.341 --> 23:34.125
[SPEAKER_00]: and he can't take a vacation because he's also the foreman and if the if the contractors screw up and they don't come and fix it guess who he what he's doing he's the fixing it or finding somebody to come and fix it for him and having to call it control that so it's like it's like boom boom boom can't get out of it he's not a client I know him very very well but apparently according to him that's what he wants to

23:34.763 --> 23:46.153
[SPEAKER_00]: However, I noticed a lot of birthday parties and family functions, or he's not showing up until in the last minute, typically always dirty, stressed out, sweaty, all that kind of stuff.

23:46.554 --> 23:47.777
[SPEAKER_00]: And in my head, I'm like, tanked.

23:48.905 --> 23:49.486
[SPEAKER_01]: That sucks.

23:49.926 --> 23:51.007
[SPEAKER_01]: Doesn't have to be this way.

23:51.028 --> 23:51.788
[SPEAKER_00]: Yeah, it doesn't have to be.

23:52.229 --> 23:52.449
[SPEAKER_01]: Yeah.

23:52.830 --> 23:55.893
[SPEAKER_00]: So the owner operator mindset of I have to do this all my own.

23:55.933 --> 24:01.660
[SPEAKER_00]: If I want the results that I want, is a mindset barrier that a lot of people face in business during.

24:02.061 --> 24:07.947
[SPEAKER_00]: No matter how much you make, but that type of mindset will always limit you to your fullest potential.

24:08.248 --> 24:10.671
[SPEAKER_01]: What is it that determines that mindset?

24:10.691 --> 24:11.652
[SPEAKER_01]: Like, why do we do that?

24:12.513 --> 24:16.077
[SPEAKER_01]: Does it have to do with

24:17.508 --> 24:26.703
[SPEAKER_01]: inability to teach other people or does it have to do with trust or does it have to do with the bank.

24:26.724 --> 24:30.670
[SPEAKER_00]: I think it has, but I'm going to do with a little bit of that budgets all that stuff.

24:30.690 --> 24:41.288
[SPEAKER_00]: I think it comes down to trust and I think it also comes down to, well, most people at start their own business were a technician for somebody else before and that's what they know how to do best.

24:41.875 --> 24:44.798
[SPEAKER_00]: Right, like for example, that's your great video exact.

24:44.818 --> 24:45.539
[SPEAKER_00]: I was going to read it.

24:45.599 --> 24:46.620
[SPEAKER_00]: You're a great videographer.

24:47.041 --> 24:53.507
[SPEAKER_00]: So when you came into business, you were immediately the technician, also the manager, and the business owner.

24:53.768 --> 24:53.948
[SPEAKER_02]: Yeah.

24:54.228 --> 24:56.691
[SPEAKER_00]: Those three levels is pretty much what you become.

24:58.152 --> 25:06.802
[SPEAKER_00]: The idea is to go from, okay, owner operator, really quick into management, which you do some technician work, but you oversee a group of people that do a lot of the stuff you don't want to do.

25:07.723 --> 25:09.925
[SPEAKER_00]: And then eventually get into

25:09.905 --> 25:23.007
[SPEAKER_00]: Ownership or leader to where you're leading a bunch of managers setting expectations straight and understandable and running things off of performance indicators So the managers can go to their team and say, okay guys, this is what we're supposed to do.

25:23.328 --> 25:24.009
[SPEAKER_00]: This is the result.

25:24.129 --> 25:31.542
[SPEAKER_00]: This is the game plan get at it You know, but when you become a business owner in the beginning you become all three at once

25:31.522 --> 25:31.963
[SPEAKER_01]: Yeah.

25:31.983 --> 25:42.400
[SPEAKER_00]: And as the business grows and grows and grows, you start to dilute each one of those three positions and then you start to become more of one or two than all three.

25:43.863 --> 25:56.905
[SPEAKER_00]: And what what tends to happen as owner operators are the best technicians and doing the best to manage themselves on a small crew to wear leadership responsibilities or ignored because there's no time for that.

25:57.256 --> 26:19.973
[SPEAKER_00]: right yeah or if you're nothing but the leader don't want to get things done and you're trying to manage but there's no good technician or training for those technicians that could also be just as devastating do you think some of it has to do with a deeper like purpose like sometimes you feel like that's my thing I'm like this is me I enjoy doing this but then

26:20.459 --> 26:47.732
[SPEAKER_01]: you find yourself saying yes and do it and it always takes longer than you thought and that's the part that you don't like is just that it took longer than you thought but you like doing the thing and that's why you want to do it and you're not thinking bigger because i don't know at first i love i i still love it but i love going out and videoing i love videoing in here i love gear like talking about it i like using it to help people but now it's like i like

26:47.898 --> 26:53.230
[SPEAKER_01]: sharing that with other team members and then seeing them enjoy it.

26:54.031 --> 26:54.973
[SPEAKER_00]: Yeah.

26:54.993 --> 27:05.316
[SPEAKER_00]: Well, I'm trying to think about when you first started it was just you, you know, one of the topics that we hit hard the first year of business was what was your vision.

27:05.397 --> 27:18.431
[SPEAKER_00]: Yeah, and although you loved being a videographer, one of the things that drove you the most was I don't want my wife to work Yeah, so I think you naturally had to become somewhat dissatisfied being the business owner operator.

27:19.013 --> 27:19.695
[SPEAKER_01]: That's hard.

27:20.076 --> 27:20.537
[SPEAKER_00]: Yeah

27:21.125 --> 27:21.706
[SPEAKER_01]: That's it.

27:22.346 --> 27:24.749
[SPEAKER_01]: If we're doing, this is live vulnerable for me.

27:25.270 --> 27:25.750
[SPEAKER_01]: Okay, let's do it.

27:25.770 --> 27:26.591
[SPEAKER_01]: Live coaching mode.

27:26.611 --> 27:27.152
[SPEAKER_01]: Here we go.

27:27.312 --> 27:46.575
[SPEAKER_01]: Did it do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do do

27:47.703 --> 27:54.593
[SPEAKER_01]: so much gratitude and I can develop longing for another thing, but the dissatisfaction part comes hard.

27:56.075 --> 28:06.350
[SPEAKER_01]: You know, and then like, I get a little bit crazy sometimes, and it sounds weird saying this in my future self listening to this thing we like, dude.

28:06.370 --> 28:14.942
[SPEAKER_01]: So sometimes

28:16.255 --> 28:22.884
[SPEAKER_01]: Hmm, like you know, like give an example, um, because walking the line can be a lot of examples, right?

28:22.945 --> 28:24.612
[SPEAKER_01]: So like taking risks.

28:25.132 --> 28:35.786
[SPEAKER_01]: like, oh, we got a scale or yeah, if we wait longer to retire, then we can scale first.

28:36.506 --> 28:49.703
[SPEAKER_01]: It's going to be tight, but I know God's going to get us through and I use my faith and yeah, I've seen that risk in you like that risk take her in you and then I build it and it's usually calculated risk.

28:49.723 --> 28:51.105
[SPEAKER_01]: But at the same time, it's like,

28:52.655 --> 28:55.338
[SPEAKER_01]: There's only been a couple of moments where I hate this feeling.

28:55.378 --> 28:56.380
[SPEAKER_01]: I don't want this ever again.

28:57.441 --> 28:59.223
[SPEAKER_01]: But then I get to the other side of that feeling.

29:00.184 --> 29:06.232
[SPEAKER_01]: Like when you're like shoot, plug your ears, a producer, but how am I going to run payroll?

29:06.252 --> 29:07.474
[SPEAKER_01]: Yeah, you know?

29:07.534 --> 29:20.670
[SPEAKER_01]: And then, but then it works because God sends someone to book right then and there, you know what's funny is, I was praying for a, this is a faith moment too.

29:21.933 --> 29:26.503
[SPEAKER_01]: Someone to book with us and I knew we had a good solution.

29:26.523 --> 29:28.087
[SPEAKER_01]: I called it this and God's gonna get us through.

29:28.548 --> 29:33.799
[SPEAKER_01]: Yeah, but it got Right at that point or like okay, I don't know how I'm gonna do this

29:34.167 --> 29:36.930
[SPEAKER_01]: I really don't know, like, and I'm creative.

29:36.970 --> 29:39.333
[SPEAKER_01]: I can figure out how can I, but it was so much.

29:39.353 --> 29:41.756
[SPEAKER_01]: And it's like, this would have to happen yesterday.

29:42.477 --> 29:45.841
[SPEAKER_01]: And I pray that I'm like, God, could this come through right now or something?

29:46.802 --> 29:50.066
[SPEAKER_01]: And because it's all out there, I've done my part.

29:50.487 --> 29:51.007
[SPEAKER_00]: Yeah.

29:51.027 --> 29:54.532
[SPEAKER_01]: And I'm just kind of waiting for an action to be had.

29:54.592 --> 29:57.956
[SPEAKER_01]: And I've already done all the, like, a lot of follow-ups.

29:59.097 --> 30:01.440
[SPEAKER_01]: And remember this one, you did really well.

30:01.420 --> 30:11.301
[SPEAKER_01]: But then what's hilarious, I think that God has a little sense of humor, because it turns out when I prayed for that, it had already happened.

30:12.263 --> 30:14.267
[SPEAKER_01]: Oh, and I just didn't see it.

30:15.811 --> 30:16.432
[SPEAKER_00]: I do remember that.

30:16.452 --> 30:21.623
[SPEAKER_01]: So then I was like, oh my goodness, and not to like, like,

30:22.480 --> 30:29.088
[SPEAKER_01]: Depending on where you stand with him and stuff, whatever, but do Charlie Kirkmit something to me at this point of time.

30:29.108 --> 30:33.814
[SPEAKER_01]: I mean, because he started relating to that, as he's speaking on a business standpoint.

30:34.575 --> 30:47.151
[SPEAKER_01]: And when I heard him talk about that stuff, I was like, dude, that it takes a certain tenacity, a certain kind of risk of money that resilience, and then you become risk adverse as those things happen, right?

30:47.171 --> 30:51.576
[SPEAKER_00]: Like, you probably, I mean, you say you like to tow the line.

30:52.147 --> 30:57.113
[SPEAKER_00]: You probably told the line differently today than you did four years ago, right?

30:57.193 --> 31:03.341
[SPEAKER_00]: And because, because you've told the line, you've seen things work, then you go a little bit more.

31:04.683 --> 31:09.269
[SPEAKER_00]: Or you fail and you go back to a little bit of safety, and then like, ah, I need to be risking again, boom, right?

31:09.669 --> 31:18.981
[SPEAKER_00]: So your risk at version comes from all these experiences of praying, not knowing that I was already done, but God's showing you, dude, you need me.

31:19.248 --> 31:26.487
[SPEAKER_00]: like don't don't take me out of this business partnership, yeah, you know, and I agree 100% with you, I align the same way spiritually.

31:26.507 --> 31:31.520
[SPEAKER_00]: I mean, having God in my corner, Jesus Christ in my corner has been the best thing.

31:31.841 --> 31:34.388
[SPEAKER_00]: I notice that as I pull away from him,

31:35.937 --> 31:40.983
[SPEAKER_00]: my business shifts as I draw near to him, my business equally shifts in a different direction.

31:41.123 --> 31:41.624
[SPEAKER_00]: Yeah, agree.

31:41.644 --> 31:44.007
[SPEAKER_00]: And it doesn't always happen the way I think either.

31:44.167 --> 31:51.176
[SPEAKER_00]: I mean, like I asked God for him to increase my business and he did it in the hardest way.

31:51.276 --> 32:01.448
[SPEAKER_00]: I'm not gonna go into that detail, but like he provided an opportunity for me to be challenged to learn a different skill where that skill became the thing that made me the, that had me sign the largest contract.

32:01.788 --> 32:03.150
[SPEAKER_01]: Yeah.

32:03.170 --> 32:05.573
[SPEAKER_00]: But like, like I mean, just to think

32:06.397 --> 32:35.577
[SPEAKER_01]: I would not have appreciated and character development is my theory or the, I don't know, I just want to measure the faithfulness, like, this is in my hands and whether you're believe we're not like, if you're in this position, then it's on you and you got to take the responsibility and do the inputs and you know how many times, like, I like operating

32:36.181 --> 32:45.280
[SPEAKER_01]: and then weakness is 0% but you know how many of those things are necessary that are my

32:45.361 --> 32:50.566
[SPEAKER_01]: I don't like doing this, and it's not that I'm bad at it, but I have resistance in my brain for it.

32:51.427 --> 32:53.009
[SPEAKER_01]: Like some admin stuff, and a lot, you know?

32:53.970 --> 32:58.014
[SPEAKER_01]: I just want to talk to people that are, you know, like all that, like, do it, yeah, I want to do it.

32:58.174 --> 33:06.263
[SPEAKER_01]: And eventually I can get there, but it's just, I have to, like, they say it's good to actually be 80, 20, have you heard that?

33:06.363 --> 33:11.588
[SPEAKER_01]: Yeah, strength is fine, or like, 80% of your strength and 20% of your weakness, because you have to.

33:11.568 --> 33:33.306
[SPEAKER_00]: Yeah, but even like as you grow in business even that 80% of your strengths in my opinion as you grow in matured in business and then just being able to master time you're also not trying to figure out how to do all 80% of your strengths You're trying to find the right people to delegate the right things to yeah, you know, one of my strengths is the leadership and delegation

33:33.286 --> 33:45.074
[SPEAKER_00]: right, and it's a strength because I like to lead it up to empower it to delegate, I also like to train, and I also like to come back and measure results, which makes it perfect because they don't just ablycate in most cases.

33:45.475 --> 33:48.983
[SPEAKER_00]: I've the ablycated before and turns out,

33:48.963 --> 33:52.607
[SPEAKER_00]: You know, you can't always trust everyone at the same exact way, even if you want to.

33:53.067 --> 33:55.129
[SPEAKER_00]: But I've abdicated when I had too much on my plate.

33:55.470 --> 33:56.991
[SPEAKER_00]: So I didn't have time to go and check quality.

33:57.011 --> 34:01.917
[SPEAKER_00]: So I've learned a limit what's on my plate and do the four or five things really, really well.

34:02.277 --> 34:02.457
[SPEAKER_00]: Yeah.

34:02.998 --> 34:09.665
[SPEAKER_00]: And I'm going back to one of the main things we're talking about, which is sometimes you don't feel dissatisfaction in a certain area.

34:09.685 --> 34:11.727
[SPEAKER_00]: It's a thing that you love, like what you did, right?

34:11.767 --> 34:11.927
[SPEAKER_00]: Yeah.

34:12.307 --> 34:12.928
[SPEAKER_00]: But...

34:12.908 --> 34:18.297
[SPEAKER_00]: I grow in dissatisfaction when I know that I'm coasting and not living in my choose potential.

34:18.517 --> 34:24.286
[SPEAKER_00]: So if I know I should scale my business, if I choose to coast, I naturally become dissatisfied with how I feel.

34:26.229 --> 34:33.982
[SPEAKER_00]: This became something when my business was actually built to where I wanted it to, and it was being run without me.

34:34.563 --> 34:39.270
[SPEAKER_00]: I had to figure out something else to do, or else I would have created chaos in my business.

34:40.313 --> 34:44.084
[SPEAKER_00]: I just coach another guy to ask, I do do not create chaos and what's working.

34:44.585 --> 34:47.012
[SPEAKER_00]: And she's gonna make now go find something else to do.

34:47.453 --> 34:48.898
[SPEAKER_00]: Walt, this gentleman's developing an app.

34:49.620 --> 34:50.442
[SPEAKER_00]: Look good.

34:50.843 --> 34:53.286
[SPEAKER_00]: Sweet good, what is that good?

34:53.306 --> 34:53.787
[SPEAKER_00]: It's amazing.

34:53.887 --> 34:54.227
[SPEAKER_00]: Oh, sweet.

34:54.367 --> 34:54.988
[SPEAKER_00]: Yeah, that's amazing.

34:55.068 --> 35:09.627
[SPEAKER_00]: So it's like he's doing it and it's like there's gonna be a multimillion dollar business and I actually believe it I'm like Dude you're crazy in an amazing way like I told them that you know a very actionable individual I'm hoping he he actually books time to be part of this podcast, you know, I'm dying right?

35:10.107 --> 35:12.210
[SPEAKER_00]: No Yeah, we talked about before the podcast

35:12.190 --> 35:13.072
[SPEAKER_00]: Oh, that was close.

35:13.092 --> 35:14.716
[SPEAKER_00]: Oh, he's got an app.

35:15.077 --> 35:16.339
[SPEAKER_00]: Oh, yeah.

35:16.380 --> 35:17.642
[SPEAKER_00]: So there's a lot of common myths.

35:17.662 --> 35:19.587
[SPEAKER_00]: Let me just run through some of them because of time.

35:20.489 --> 35:24.478
[SPEAKER_00]: Another myth is, oh, I only work off of referrals.

35:24.762 --> 35:32.655
[SPEAKER_00]: Oh, that's a big myth and I want to go down that on a marketing podcast, but okay, there's a lot of people that still believe I don't need a market.

35:32.675 --> 35:33.477
[SPEAKER_00]: I don't need a brand.

35:33.497 --> 35:34.418
[SPEAKER_00]: I don't need to do the things.

35:34.458 --> 35:46.238
[SPEAKER_00]: I don't need to get involved in technology I don't need to let me tell you something if you don't do things the way things are supposed to be done You will become obsolete very very soon Very soon.

35:46.679 --> 35:49.183
[SPEAKER_01]: Yeah, what happens when someone else moves in and

35:49.602 --> 35:55.429
[SPEAKER_01]: You know, outspins you on ads, which $100 without spending, because you're not even doing it.

35:55.710 --> 35:55.870
[SPEAKER_00]: Right.

35:56.411 --> 36:00.596
[SPEAKER_00]: That means they're going to get so many more people to see them before they see you.

36:00.957 --> 36:03.360
[SPEAKER_00]: And if they're good at closing, they don't have to be good at the product.

36:03.680 --> 36:04.701
[SPEAKER_00]: They can be good at closing.

36:05.322 --> 36:06.464
[SPEAKER_00]: You're never going to get that business.

36:08.706 --> 36:10.429
[SPEAKER_01]: They have sales tactics for changing.

36:10.729 --> 36:11.009
[SPEAKER_00]: Yes.

36:11.730 --> 36:13.112
[SPEAKER_00]: Everything's on convenience now.

36:14.375 --> 36:15.758
[SPEAKER_01]: an authority and authority.

36:15.798 --> 36:21.392
[SPEAKER_00]: You could sell a job just by being the first person to answer a phone call or a text and having some authority.

36:21.833 --> 36:22.856
[SPEAKER_00]: Not even a whole lot.

36:24.179 --> 36:25.642
[SPEAKER_00]: People are buying on convenience now.

36:26.103 --> 36:26.885
[SPEAKER_00]: How do they find you?

36:27.727 --> 36:29.211
[SPEAKER_00]: Chad GBT Google.

36:29.680 --> 36:30.482
[SPEAKER_00]: and how do you get on that?

36:30.502 --> 36:34.731
[SPEAKER_00]: So when Google, what is your AI, Gemini?

36:34.751 --> 36:38.899
[SPEAKER_00]: Yeah, and when Chad GBT do the research for you, they've already been a buying decision.

36:39.020 --> 36:43.830
[SPEAKER_00]: They're like 80% ready to close if you just say the right things, and it doesn't even have to be elaborate.

36:44.210 --> 36:44.972
[SPEAKER_00]: Wow.

36:44.952 --> 36:45.593
[SPEAKER_00]: Isn't that crazy?

36:45.693 --> 36:46.575
[SPEAKER_00]: And do you know what helps with that?

36:46.815 --> 36:47.156
[SPEAKER_00]: What?

36:47.176 --> 36:47.637
[SPEAKER_00]: Podcast.

36:47.697 --> 36:50.121
[SPEAKER_00]: Podcast and various other things.

36:50.422 --> 36:53.046
[SPEAKER_00]: So so there's a lot in between I won't go there.

36:53.146 --> 37:00.239
[SPEAKER_00]: And lastly, like after the business is done, so I've been blessed to see the end of certain some of my businesses and also some of my clients.

37:00.259 --> 37:06.049
[SPEAKER_00]: And there's always a mindset block around your identity was hooked on that business.

37:06.299 --> 37:11.346
[SPEAKER_00]: So, my wife and I sold one of our largest businesses made a lot of money off of it.

37:12.368 --> 37:16.934
[SPEAKER_00]: And we noticed that in our, what do we do?

37:16.974 --> 37:24.265
[SPEAKER_00]: We became depressed in a way where it's like, our entire identity was building that business, every day, every way came over that day.

37:24.305 --> 37:32.256
[SPEAKER_00]: And in the matter of a night, when a check comes in the mail and you sign all the papers, you no longer have that identity.

37:32.658 --> 37:34.322
[SPEAKER_00]: Hmm.

37:34.342 --> 37:38.933
[SPEAKER_00]: It sounds weird, but it is so, so real.

37:39.615 --> 37:45.749
[SPEAKER_01]: Well, that was a little bit of what, uh, a shish on one of our season, I think season was a season one season too.

37:45.769 --> 37:47.573
[SPEAKER_01]: He mentioned that, um, oh, yeah.

37:47.593 --> 37:49.678
[SPEAKER_01]: And he's like, man, I just got bored.

37:49.799 --> 37:50.380
[SPEAKER_01]: Like,

37:50.798 --> 37:51.399
[SPEAKER_00]: Yeah.

37:51.419 --> 37:53.002
[SPEAKER_00]: So my wife got depressed.

37:53.242 --> 37:55.987
[SPEAKER_00]: I got bored and I created chaos and I lost a lot of money.

37:57.790 --> 37:58.030
[SPEAKER_00]: Oh, yeah.

37:58.952 --> 37:59.452
[SPEAKER_01]: I've done that.

37:59.733 --> 38:01.856
[SPEAKER_00]: Well, another thing too is I saw this lump, some of my bank.

38:01.876 --> 38:17.262
[SPEAKER_00]: I'm like, yeah, let's, you know, like, yeah, it was, uh, so if I, if I could give something wisdom to people who sort of business and got a large lump sum coming in, wait before you spend it, I should have waited at least six months to your before I spent that.

38:18.440 --> 38:48.227
[SPEAKER_01]: I always wonder if it's a good amount because of my goal and with, you know, personal finance and business finance really is to live under the means for so long like what if I could do only 40% or 20% and live off of that and have the lifestyle of that for so long because I just hear so many stories from other people that, you know, you see it,

38:48.528 --> 38:50.431
[SPEAKER_01]: I don't want to go and spend it all, you know?

38:50.792 --> 38:57.603
[SPEAKER_01]: Yeah, I want to go and make sure it actually like invest it and then it comes back and then I live off of what's the dividends, you know.

38:57.804 --> 38:59.426
[SPEAKER_00]: Exactly, and I could have done that.

38:59.446 --> 39:00.708
[SPEAKER_00]: And I felt to do that.

39:00.849 --> 39:03.934
[SPEAKER_00]: And so there's opportunities in the future to do the same.

39:03.994 --> 39:04.755
[SPEAKER_00]: Or even more.

39:05.256 --> 39:06.819
[SPEAKER_00]: And I know for a fact, I'm going to do it differently.

39:07.720 --> 39:09.263
[SPEAKER_00]: But sometimes you just have to go through it.

39:09.443 --> 39:10.204
[SPEAKER_00]: It's just like business.

39:10.244 --> 39:14.772
[SPEAKER_00]: Sometimes you have to make those necessary mistakes to develop that resilience.

39:14.752 --> 39:20.939
[SPEAKER_01]: Does everybody that starts a business, do they start a coaching business then after that?

39:21.420 --> 39:22.681
[SPEAKER_00]: Um, no, I don't think so.

39:22.942 --> 39:26.025
[SPEAKER_01]: But coaching is becoming something pretty big, like we're doing that.

39:26.086 --> 39:38.480
[SPEAKER_01]: So, and you know what, like just real quick, like on coaching, it's kind of crazy because there are like a vast amount of majority out there that offer coaching.

39:40.323 --> 39:44.067
[SPEAKER_01]: But he didn't ask me to say this,

39:44.536 --> 39:58.917
[SPEAKER_01]: is you've been there and you've done it multiple times multiple times and you're not just coach Joe there's a whole firm yep and so you're you're doing it again

39:59.487 --> 40:21.090
[SPEAKER_01]: And yeah, someone could be an Andy Reed, you know, where you never actually played the game, but you're super smart, you know, and he's gotten super bulls, but not everyone's Andy Reed, yeah, in business, you know, so yeah, it's nice to have the mixture and the team and like so you got people who've done it, you got people who are good in this area or that area in the firm and all that and like I really.

40:21.391 --> 40:43.838
[SPEAKER_01]: think that makes it unique and so I'm kind of just pointing that out just because earlier we were talking about finding I'm merely mentioned it where you find your role in the marketplace like what's my unique selling proposition you know and so at those beginning stages that's a big deal yeah and you think it's unique because of

40:44.392 --> 40:59.599
[SPEAKER_01]: 20,000 ideas you have that you haven't actually sold on and you didn't get market research actual not just research actual responses from market to be able to meet them where they are and what they actually need.

41:00.321 --> 41:05.590
[SPEAKER_01]: Now it's something you can create a need but it's got to be based on what they actually want first.

41:05.890 --> 41:22.413
[SPEAKER_00]: Oh yeah, instead of, well, I always tell people, if you have a few good ideas, sell it without even having it together and see if anybody will actually give you money for it and then if they do fair it out quick, like, but now you coach coaches, I know, and that's awesome.

41:22.533 --> 41:23.254
[SPEAKER_00]: Yeah.

41:23.274 --> 41:24.135
[SPEAKER_00]: Yeah, I'm thankful for that.

41:24.195 --> 41:29.162
[SPEAKER_01]: I'm thankful for that opportunity and people are really good and we need more guides in this world.

41:29.463 --> 41:33.248
[SPEAKER_01]: So I don't think there's a shortage or anything, or

41:34.595 --> 41:35.756
[SPEAKER_01]: shortage is the wrong word.

41:36.176 --> 41:54.373
[SPEAKER_00]: Yeah, I don't I don't think there's too many out there like I think that there's there's a lot of wrong ones though I mean I'll tell you this I've I've seen people that have even had a business sold it But in some sense I feel like they got lucky with certain things and they feel like they can coach But there's no system around even there coaching.

41:54.594 --> 41:55.534
[SPEAKER_00]: It's just like okay.

41:55.554 --> 41:56.035
[SPEAKER_00]: How you feel?

41:56.375 --> 42:00.519
[SPEAKER_00]: Let's talk about that Well part of coaching is saying no, no, no, no, no.

42:00.539 --> 42:02.661
[SPEAKER_00]: Let's get a game plan together

42:02.641 --> 42:03.262
[SPEAKER_00]: What do you know?

42:03.282 --> 42:04.623
[SPEAKER_00]: What do you need to learn?

42:05.323 --> 42:08.486
[SPEAKER_00]: How to create a plan around that and how do I push you to take action?

42:08.827 --> 42:13.851
[SPEAKER_00]: And by the way, this all has to be led by your dreams, your goals, your vision and core values, all that stuff.

42:13.871 --> 42:15.112
[SPEAKER_00]: Yeah, that's awesome.

42:15.633 --> 42:19.576
[SPEAKER_00]: So coaching can be complicated for those who just don't have the heart for it.

42:19.696 --> 42:20.817
[SPEAKER_00]: But I appreciate the shout out.

42:20.837 --> 42:21.378
[SPEAKER_00]: That was kind of cool.

42:21.398 --> 42:23.340
[SPEAKER_00]: Yeah, I did not pay him to do that.

42:23.360 --> 42:24.481
[SPEAKER_01]: It's a testimony for real.

42:24.501 --> 42:25.522
[SPEAKER_01]: Like I see it.

42:25.702 --> 42:27.964
[SPEAKER_01]: I'm embedded into their business and I see it.

42:28.364 --> 42:28.724
[SPEAKER_01]: Yeah.

42:28.745 --> 42:29.946
[SPEAKER_01]: I can see the dirt.

42:30.526 --> 42:30.686
[SPEAKER_01]: Yeah.

42:30.706 --> 42:32.648
[SPEAKER_01]: And the dirt is clean.

42:32.628 --> 42:45.579
[SPEAKER_01]: Okay, well thank you guys so much for tuning in on this episode and don't forget go to school.com and find us actually link us into the description so you don't have to find us or made it even easier.

42:46.381 --> 42:50.451
[SPEAKER_01]: But when you join that and listen to this and subscribe on YouTube.

42:51.005 --> 42:54.874
[SPEAKER_01]: you cannot help, but see your business grow.

42:55.376 --> 42:57.741
[SPEAKER_01]: Yeah, if you actually engage, you get what you put into it.

42:58.423 --> 42:59.365
[SPEAKER_01]: It all starts for free.

42:59.385 --> 43:04.478
[SPEAKER_01]: There's free information, but it's what you implement and exercises where the true wisdom comes in.

43:04.518 --> 43:09.771
[SPEAKER_01]: So we wanna encourage you guys to do that and keep on keeping on and stay strong guys.

43:11.976 --> 43:12.878
[SPEAKER_01]: Boom!