S2E11 In this episode of The Entrepreneur Experience, Coach Joe and Jared Taylor sit down with Crystal Noell, founder of My CFO (and more), to dive deep into the financial mindset every business owner needs. Crystal shares her journey from corporate layoffs to serial entrepreneurship, breaking down the importance of budgeting, financial forecasting, and understanding your numbers to create a sustainable and profitable business.

We discuss the STOP Method—Crystal’s signature approach to business budgeting—and the difference between being a freelancer, business owner, or full-scale entrepreneur. If you’ve ever struggled with paying yourself, scaling your business, or hiring the right team, this episode is a must-listen.

We also get into:
• Why owner pay should be a non-negotiable
• The mindset shift from scarcity to abundance
• How to avoid the entrepreneur burnout trap
• Why most businesses fail—and how to avoid it
• The role of a fractional CFO and why it’s a game-changer
• Bookkeeping vs. Profit Management: What’s the difference?

Crystal also shares her personal journey of overcoming financial struggles, the importance of long-term vision, and how she helps businesses take control of their money instead of letting money control them.

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Mobile phone tripod:
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Wireless Mic that can work on your phone:
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$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)
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Fantastic Mic! High Quality:
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Apps for recording:
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For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.

If you want someone to handle everything for you, hire JT VSUALS. See membership plans: https://go.jtvsuals.com/membership-plan-sign-up

Use Metricool for social media management with your podcast or business: https://i.mtr.cool/MDJPNI

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"The Entrepreneur Experience" is not just a podcast; it's a community. Tune in, send us your questions, and let's explore the exciting world of entrepreneurship together!

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Find more content from the hosts:
@jtvsuals @actioncoachkansascity @jared_taylor
and our featured guest: Crystal Noell with My CFO

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