Business Owner Burnout: Signs, Causes, and How to Stop It

0:00 [SPEAKER_01]: Here's a story. [SPEAKER_01]: I failed my first eight businesses. [SPEAKER_01]: People come to me with the same story and I'm like, I know what to do. [SPEAKER_01]: I know how to help you. [SPEAKER_01]: I was making over $100,000 a year in commissions. [SPEAKER_01]: And if I stopped, it gets what happened to my money. [SPEAKER_01]: It stopped. [SPEAKER_01]: Burnout is a killer. [SPEAKER_01]: And if you're not paying attention. [SPEAKER_00]: There is something lurking around the corner. [SPEAKER_00]: Oh my gosh, what is it? [SPEAKER_00]: It's right there. [SPEAKER_00]: It's behind you, and I'm telling you you're in a scary movie. [SPEAKER_00]: If we unmask it, it's called Burnout. [SPEAKER_00]: It's called Burnout. [SPEAKER_01]: And you know, Burnout is responsible for the majority of business closures. [SPEAKER_01]: Did you know that? [SPEAKER_01]: really.

0:40 [SPEAKER_01]: It all comes down and boils down to a form of burnout. [SPEAKER_01]: So for what they do is they they take a look at business closures and kind of gets percentages and tries they try to figure out what's going on. [SPEAKER_01]: So they say of businesses that just start up within five years about half of them are going to are going to close shop. [SPEAKER_01]: So this could be a combination of not making sales, doing too many sales, you doing everything while that kind of stuff. [SPEAKER_01]: And then the ones who survive, the second five years, about half of those people will eventually close shop. [SPEAKER_01]: And so what you have left is about a good 20% ish, 20% to 30% of business owners that within the first 10 years of business they're still around. [SPEAKER_01]: And they don't even account for people that close down business, but doesn't register the closure of the business with the Secretary of State.

1:26 [SPEAKER_01]: So there could be those businesses that are not running anymore because they're burnout that the people just said screw it. [SPEAKER_00]: And their business LLC is still active and they count those as active businesses and normally Forbes is pretty good on their studies and pretty trustworthy as far as I know So it's not like it's there's a bunch of LLCs from one person and they shut down the LLCs and stuff right it's probably more detailed than that [SPEAKER_01]: then they started interviewing a lot of people and they talked about how burnout eventually burnout was the cause of failure. [SPEAKER_01]: When you don't know how to sell, when you don't make enough sales or if you have too many sales and you can't, you know, you're bought on a making your business in a lot of cases, you make money. [SPEAKER_01]: It's just you're working so many hours to make that money.

2:08 [SPEAKER_01]: It's not even worth it. [SPEAKER_01]: Actually, I recorded a video and I put it into the drive, by the way, as Arya. [SPEAKER_01]: It's a small one minute video about burnout. [SPEAKER_01]: Because I had a potential client, a coach on deck, meaning today, he's probably going to become a one-to-one client. [SPEAKER_01]: But he was talking about how he knows how to make money. [SPEAKER_01]: He makes amazing connections with people, and he brings in a lot of well-qualified leads. [SPEAKER_01]: And he has a team, but he's burnt out because he finds himself in all these little areas of the fulfillment process. [SPEAKER_01]: And as I asked him questions about, okay, why do you need to be there? [SPEAKER_01]: Why do you need to be there? [SPEAKER_01]: There's no good reason why. [SPEAKER_01]: He just feels like he needs to be there to make sure the process goes right.

2:50 [SPEAKER_01]: So he's now bottlenecking himself as a superhero of the business. [SPEAKER_01]: And when you become the superhero of your business, you are the bottleneck. [SPEAKER_00]: If you go even deeper with that, the superhero named Superman always created the problem. [SPEAKER_00]: So, first of all, he was the problem. [SPEAKER_00]: Yeah, he would create the problem, but then he would be a hero by like saving people from something that technically he initiated. [SPEAKER_01]: And I could talk about being a man. [SPEAKER_01]: I'm not saying that if you're a woman you're not feeling that way, but I know that by logically I'm wired to just pound through walls. [SPEAKER_01]: don't complain, go through it, because I grew up poor and it's like, well, it doesn't matter how you feel if you feel the sway just keep going.

3:32 [SPEAKER_01]: And so it was one of those things where I just kind of created these habits of just ignoring my pain, ignoring my emotions, ignoring the fact that I'm probably sick right now, just pushing through. [SPEAKER_01]: And even though I'm pretty mentally resilient like that, it always catches up in the kicks, yeah, kicking the butt. [SPEAKER_00]: And there's different versions of it that I see. [SPEAKER_00]: And sometimes I think it could be related to different words that that can be described as burnout when actually it's not. [SPEAKER_00]: So it's like, it's like, there's a difference between being depleted in burnout to me. [SPEAKER_00]: Right. [SPEAKER_00]: Would you agree? [SPEAKER_00]: Well, I think it's a very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very, very [SPEAKER_01]: I want to hear your explanation because you have a good way of doing that.

4:17 [SPEAKER_01]: So what is that explanation? [SPEAKER_01]: I mean that dichotomy. [SPEAKER_00]: Really, I'd say go listen to a Craig Grishell leadership podcast all about this. [SPEAKER_00]: Has Craig Grishell? [SPEAKER_00]: It's awesome. [SPEAKER_00]: Great, Pastor. [SPEAKER_00]: But from what I remember is burnout's like this repetitious thing with no end. [SPEAKER_00]: It's like a hamster wheel. [SPEAKER_00]: So it's been tired from execution and no change is happening. [SPEAKER_00]: We've preached consistency all the time, you know? [SPEAKER_00]: Yeah. [SPEAKER_00]: It's like consistency actually be bad if it's the long thing. [SPEAKER_01]: Yeah, absolutely. [SPEAKER_00]: So it's not that it's conditional and it's kind of the same thing. [SPEAKER_00]: But then depleted is different, depleted is [SPEAKER_00]: a little more like spiritual or like, or a maxine or whatever those people say, you know, like, whatever that is.

5:05 [SPEAKER_01]: So many new words for stuff. [SPEAKER_01]: The aura maxine, that's the first time I heard that. [SPEAKER_00]: The vibe, it's not physical. [SPEAKER_00]: It's not, it's not a physical health condition or even totally mental. [SPEAKER_00]: It's more of just depleted because nothing's pouring into you. [SPEAKER_00]: Nobody's pouring into you. [SPEAKER_00]: And you lack vision. [SPEAKER_00]: And you're just, you don't know your why. [SPEAKER_00]: so if you can learn your why and why you do things then it can really help. [SPEAKER_01]: Sometimes burnout happens when you have no purpose or you don't know your two purpose so you just keep doing, keep doing, keep doing, you're chasing something that you don't know how to find. [SPEAKER_01]: you can get burned out doing that.

5:46 [SPEAKER_01]: You know that definition of insanity, like you do the same thing over and over again. [SPEAKER_01]: Well, here's another problem. [SPEAKER_01]: Most of the time, most business owners don't even know what it really means to run a business, or a have a successful business. [SPEAKER_01]: And so I asked people that all the time, like, what does it mean to have a successful business? [SPEAKER_01]: Okay, cool. [SPEAKER_01]: And then I put that in a parking lot and I'm like, okay, great. [SPEAKER_01]: Why does that thing need to be successful? [SPEAKER_01]: And most of the time, people will associate or attach that back to another business school. [SPEAKER_01]: Well, why does that need to be successful? [SPEAKER_01]: Another business goal. [SPEAKER_01]: And when I'm trying to get the test to see is, no, no, no, your business is a vehicle. [SPEAKER_01]: Right, like you have to take care of your vehicle because it gets you from pointed to point B. [SPEAKER_01]: But your business is clearly a vehicle that can actually give you the life that you want if you run it the right way.

6:28 [SPEAKER_01]: However, we run our businesses to a point where we allow it to run our lives. [SPEAKER_01]: So every single life decision we make tends to revolve around how well or how unwell your business is doing. [SPEAKER_01]: Huh, think about it. [SPEAKER_01]: I wanna take a vacation in June. [SPEAKER_01]: Well, we have to make money in our business to do that. [SPEAKER_01]: or we can do that unless I get a nice contract in June and then we have to switch it up. [SPEAKER_01]: What if you just say, hey, these are the things I'm gonna do because this is the life I wanna live and I'm gonna build the business to be able to give me that no exception at all. [SPEAKER_01]: This becomes my moral obligation to do it. [SPEAKER_01]: How intentional do you think you're going to be to making sure that business is successful? [SPEAKER_01]: It's profitable, there's systems in place, there's people that work with you, and you can actually leave for a month and the business does well or even better.

7:15 [SPEAKER_01]: If not, you just have a glorified job that sometimes is even pay you for how much you put in. [SPEAKER_00]: Like even the ones that like seemingly don't have that strong why it's like you can dig for it and with a coach you can figure out why it is like that and so like if you're in it for the money you could dig deeper like why do you want the money like the money is a tool to it's meant to be spent or even spending on stock is still spending if you think about it so it's like investments and everything [SPEAKER_00]: So it is meant to be spent actually in fact if you I'm not a financial advisor, but if you leave it in your checking account Hey, make it you're losing money. [SPEAKER_01]: Well, if you leave it in checking count. [SPEAKER_01]: It's also easy to spend it So you're losing even even faster even better point people get burnt out in business because they have this idea of what they want to do So they get into business.

8:04 [SPEAKER_01]: They have, you know, maybe a skill a service that they can offer and they're like hey [SPEAKER_01]: I'm gonna sell it, I'm gonna make money, chances are they worked for somebody else to did it, they got really good and they didn't like the way they were either treated or they just have big vision. [SPEAKER_01]: But then they get into some to the business and they realize there's a lot more to business than what they thought. [SPEAKER_01]: It's not just selling something for more than what you put into it. [SPEAKER_01]: There's leading, managing, marketing, all these things that you have to consider to get the result that you want. [SPEAKER_01]: and if you don't know how to do it, then what tends to happen is you try your best to do it with the ignorance that you have and that's why people are just spinning their wheels. [SPEAKER_01]: You might get lucky because we live in America, let's face it.

8:47 [SPEAKER_01]: Anybody here has a skill that somebody's willing to pay you for. [SPEAKER_01]: Even if you think it's stupid, even if the majority of people think it's stupid, you probably have people that are willing to pay for whatever skill you have. [SPEAKER_00]: I love that point actually, because the thing that you hate could be the thing that someone else loves. [SPEAKER_00]: Yeah. [SPEAKER_00]: And while who do you think is going to do it better? [SPEAKER_00]: The one who loves doing that task? [SPEAKER_00]: Like, there are people that love organizing. [SPEAKER_00]: Did you know that? [SPEAKER_01]: Yeah. [SPEAKER_01]: Actually, my business partner for the Jumbo World Company, that she does organizing through the Jumbo World Company. [SPEAKER_01]: I don't love to collect junk, but I love the junk removal company because lots of people don't want to remove their own junk and clutter.

9:29 [SPEAKER_01]: So we charge a premium to pick it up for the house. [SPEAKER_01]: Now, I don't do it anymore. [SPEAKER_01]: We have a team that does it. [SPEAKER_01]: You know what I love most? [SPEAKER_01]: Is I love? [SPEAKER_01]: businesses. [SPEAKER_01]: I love hiring amazing people to join our team. [SPEAKER_01]: I love changing their lives, so they could work in a company that has vision and purpose. [SPEAKER_01]: I love seeing my team members purpose come alive again. [SPEAKER_01]: That's what I love. [SPEAKER_01]: And so it doesn't really matter what service I do with. [SPEAKER_01]: If I focus on that, [SPEAKER_01]: then the people will join and I focus on them. [SPEAKER_01]: They're going to be happy to manage the fulfillment. [SPEAKER_01]: Whether it's collecting junkyard people's houses, flipping houses, coaching clients that I bring in, you know, just whatever that is, and I'm going to be fulfilled in leading that organization.

10:11 [SPEAKER_00]: Yeah, that's what I love doing and I got another example of like hate and someone else loves it is like some people get so frustrated when they either like pull out their headphones or, you know, if that's a thing anymore because everyone has wireless, but you would like pull out or at church specifically we were doing cabling because we're mobile and someone's like, oh man. [SPEAKER_00]: Because the cable was all tangled up and I walked by and I'm like, dude, I would love this. [SPEAKER_00]: I would love to help right there. [SPEAKER_00]: I don't get it. [SPEAKER_00]: So for one person, it's a mood killer, but the other person, it's like energizing. [SPEAKER_01]: Yeah, I don't, I don't get that. [SPEAKER_01]: I love it. [SPEAKER_01]: So I was a worshiped church. [SPEAKER_01]: I'm like, guys, don't ask me to rewire this whole entire stage.

10:53 [SPEAKER_01]: People are like, oh, you get to come in on Saturday. [SPEAKER_01]: We're going to rewire the entire thing. [SPEAKER_01]: I'm like, no. [SPEAKER_01]: No, I'm not going to do that. [SPEAKER_01]: That's not exciting to me. [SPEAKER_01]: Yeah. [SPEAKER_00]: I'm not like the best with cable management, but I'm not the worst. [SPEAKER_00]: And I just love untangely, no. [SPEAKER_00]: And I love having a bunch of cables and whatnot. [SPEAKER_00]: That's just really dangerous. [SPEAKER_00]: But it's like, just a reminder to bring it back is like the thing that you hate is the thing that somebody else loves. [SPEAKER_00]: And you could be on the verge of burnout because you're focusing and doing the thing that you hate the most. [SPEAKER_01]: Well, here's another crazy twist of that. [SPEAKER_01]: what you'd start hating in your business is sometimes what you start it off loving.

11:36 [SPEAKER_01]: And you stayed there in that and you didn't progress as a leader. [SPEAKER_01]: So you feel like you need to be the technician because you love it. [SPEAKER_01]: So let me give you an example. [SPEAKER_01]: There are people that start businesses because they love what they do. [SPEAKER_01]: Marketers, videographers are the same way ads manage chefs. [SPEAKER_01]: right? [SPEAKER_01]: They start their business because what they're doing is something that they love, but the business requires their attention in so many different areas and sometimes they start to hate the very thing that they love doing and the reason why they start to the business in first place because that takes all of their attention and they feel stuck. [SPEAKER_01]: Have you ever felt that way? [SPEAKER_00]: Yeah. [SPEAKER_00]: Yeah.

12:17 [SPEAKER_00]: definitely. [SPEAKER_01]: I'm kind of going through it right now. [SPEAKER_00]: Yeah. [SPEAKER_01]: If I can be truthful and boom, I'm always truthful and transparent as it's possible. [SPEAKER_01]: But truthfully, right now, as a business coach, I'm struggling with that almost burnout kind of bottlenecked at the top. [SPEAKER_01]: So I hired a few coaches and I had a few amazing coaches. [SPEAKER_01]: But life happened one got sick. [SPEAKER_01]: The other one just didn't work out. [SPEAKER_01]: And then another one I had to let go of because they were stealing. [SPEAKER_01]: And that all happened within a month. [SPEAKER_01]: like I could not see that coming. [SPEAKER_01]: I did not see that coming. [SPEAKER_01]: So what happens? [SPEAKER_01]: We grew with all their clients. [SPEAKER_01]: Well, what happened to their clients? [SPEAKER_01]: He got stuck with me. [SPEAKER_01]: And so I'm trying to do this management thing and hiring another coach and you don't just hire a coach.

12:59 [SPEAKER_01]: You've got to integrate them into your philosophy and fundamentals and all that in the train. [SPEAKER_01]: So I'm kind of bottleneck there. [SPEAKER_01]: And again, it's it's no pity. [SPEAKER_01]: I'm going to take full responsibility [SPEAKER_01]: Saved me from it. [SPEAKER_00]: Yeah, this is kind of like that question and I believe Gary Vs. [SPEAKER_00]: This a lot is how long can you hold your breath? [SPEAKER_00]: Or is that Alex Hermosy someone someone at me on the kind of never really good at holding my breath that long? [SPEAKER_00]: But basically it's kind of like yeah, you set something up well and you keep doing it and then it's like how long can you do the thing you hate? [SPEAKER_00]: That's called discipline actually. [SPEAKER_00]: Yeah [SPEAKER_00]: Alex Ramosi did bring that up one time and he's like talking about people in the jam and they're like yeah discipline show up early Yeah, and Alex Ramosi put him in their spot because he's like Guys, it's not really discipline if you don't hate it.

13:50 [SPEAKER_00]: Oh, yeah [SPEAKER_00]: Like you're doing a thing you enjoy. [SPEAKER_00]: So then like you could say the other thing, like people that love playing video games complete opposite spectrum, you know? [SPEAKER_00]: Yeah. [SPEAKER_00]: And it's like, well, they're disciplined of playing video games. [SPEAKER_01]: So it doesn't really work. [SPEAKER_01]: You're absolutely right. [SPEAKER_01]: Like you kept the mic Tyson definition. [SPEAKER_01]: What is that? [SPEAKER_01]: And I don't know if Mike Tyson came up with this on his own, or if he borrowed it, but I heard it first from Mike Tyson. [SPEAKER_01]: He said, discipline is waking up and doing the thing that you hate because you know it's good for you as if you loved it. [SPEAKER_01]: Okay, I love that. [SPEAKER_01]: So Jim and I'll be honest with you. [SPEAKER_01]: Like I work out every day. [SPEAKER_01]: I go to the gym. [SPEAKER_01]: Guess what I hate doing. [SPEAKER_01]: Well, Jim. [SPEAKER_01]: Oh.

14:30 [SPEAKER_01]: No, I wake up. [SPEAKER_01]: I wake up. [SPEAKER_01]: I wake up. [SPEAKER_01]: I just want to sit and drink coffee and be alone in my thoughts, but I could do that for two hours. [SPEAKER_01]: I want to just like, why don't I just do it for one hour and then hit the gym because it's in my garage. [SPEAKER_00]: Okay. [SPEAKER_01]: Right? [SPEAKER_01]: I still hate it. [SPEAKER_01]: At least go hit it. [SPEAKER_01]: But the discipline is, I know it's good for me. [SPEAKER_01]: I do it. [SPEAKER_01]: Here's another thing I hate doing, eating healthy. [SPEAKER_01]: Hmm. [SPEAKER_01]: I love ice cream. [SPEAKER_01]: I just love ice cream. [SPEAKER_01]: Yeah. [SPEAKER_01]: So you know what I have to actually love doing or psych myself in the loving doing? [SPEAKER_01]: I have to learn to be disciplined and loving to eat healthy. [SPEAKER_01]: I think the burnout happens too when it's when you overcomplicate things as well. [SPEAKER_01]: That's easy. [SPEAKER_01]: Mm-hmm.

15:11 [SPEAKER_01]: That's easy. [SPEAKER_01]: Pretty tall in that. [SPEAKER_01]: When you overcomplicate things, you could burn yourself out. [SPEAKER_01]: But there's going to be a natural overwhelm. [SPEAKER_01]: Because overwhelmed doesn't mean burnout. [SPEAKER_01]: Burnouts like when you're done, it's just like, I don't even want to go, there's a level of depression. [SPEAKER_00]: Yeah. [SPEAKER_00]: There's you need some stress, like stress produces growth. [SPEAKER_01]: It does. [SPEAKER_00]: It's stress. [SPEAKER_01]: Well, again, I mean, when you're disciplined in doing something you hate because it's good for you, there's going to be a resistance, resistance creates stress, it creates anxiety, it creates perturbation, perturb, to be perturbed. [SPEAKER_01]: Well, you have to kind of go through it. [SPEAKER_01]: So you're going to get stressed out. [SPEAKER_01]: You're going to feel overwhelmed. [SPEAKER_01]: But burnout is when you're like, I'm doing this thing over and over and over again.

15:53 [SPEAKER_01]: I'm not seeing results. [SPEAKER_01]: And how long can I do it till I just crash in the ground? [SPEAKER_00]: Having some sort of outlet in release, I think, helps too. [SPEAKER_00]: Like, because sometimes you could feel burned out from your work, but actually it's like a personal life thing. [SPEAKER_00]: And you just can't really identify what it really is. [SPEAKER_00]: I know I've seen that before. [SPEAKER_00]: Bro, I have stories, man. [SPEAKER_01]: Yeah, so before I owned an air duct to clean company in San Diego, I worked for a guy. [SPEAKER_01]: And my wife and I ran the location as if it was our business. [SPEAKER_01]: It was just me. [SPEAKER_01]: So I was making over $100,000 a year in commissions, but I had to fulfill and we had to schedule. [SPEAKER_01]: And if I stopped, it gets what happened to my money. [SPEAKER_01]: It stopped. [SPEAKER_01]: There was a week and a half where I got so sick.

16:35 [SPEAKER_01]: I think I had like bronchitis, walking pneumonia. [SPEAKER_01]: It almost felt like I had COVID, but this was in like 2016. [SPEAKER_01]: So couldn't be. [SPEAKER_01]: My mom just died. [SPEAKER_01]: Actually, no, it was 2014. [SPEAKER_01]: 13 or 14. [SPEAKER_01]: My mom just died and I just yeah, I got sick. [SPEAKER_01]: I was burnt out and I just pushed through the burnout I think I lost some years Honestly, bro, I was at people's house coughing up these things like and I was pop I'd be profaned or Arta and all just kind of subsided. [SPEAKER_01]: Yeah, it was crazy [SPEAKER_01]: But the burnout happened because I was unwilling to leverage myself. [SPEAKER_01]: I was unwilling to get help because I thought, only I can do it. [SPEAKER_01]: And you do that long enough.

17:15 [SPEAKER_01]: Yeah, you can, it's, I had overwhelmed. [SPEAKER_01]: I had stress, but I didn't handle it. [SPEAKER_01]: And I just kept going. [SPEAKER_01]: Here's a story. [SPEAKER_01]: I failed my first eight businesses. [SPEAKER_01]: For those of you that are watching live, for those of you who are watching the podcast, I failed my first eight business. [SPEAKER_01]: And at least for that I could remember, had a lot to do with me feeling burned out. [SPEAKER_01]: I was just done. [SPEAKER_01]: And I was making money in those businesses. [SPEAKER_01]: That was the crazy thing. [SPEAKER_01]: I was making money in those businesses. [SPEAKER_01]: That's why the love what we do, because people come to me with the same story and I'm like, I know what to do. [SPEAKER_01]: I know how to help you. [SPEAKER_00]: Your one of those coaches that have been through it more than you want to know. [SPEAKER_01]: I learned to lose first and then I sort of waiting. [SPEAKER_01]: Cause that's shifted, I have to shift.

17:56 [SPEAKER_00]: It took eight tries. [SPEAKER_00]: Guys, don't let it take eight tries. [SPEAKER_00]: Sometimes I think of vending machine businesses and I'm like, oh, that was just. [SPEAKER_01]: Yeah, my first one was of any machine business. [SPEAKER_01]: Trust me, that would have made a lot of money. [SPEAKER_01]: If I just did it the right way. [SPEAKER_00]: What was the biggest, like if you were going back and do that again? [SPEAKER_00]: in order to make it successful. [SPEAKER_00]: Don't play the card of like, oh, I learned from my mistake. [SPEAKER_00]: Like, just pretend it's complete parallel. [SPEAKER_00]: If you were back in that situation, how would you do it different? [SPEAKER_00]: Like, what was a mistake? [SPEAKER_00]: And then what's the spot? [SPEAKER_01]: Well, I would do it part-time first. [SPEAKER_01]: Okay. [SPEAKER_01]: About three machines and thought I would make all the money in the world from them. [SPEAKER_00]: No. [SPEAKER_01]: It doesn't work that way. [SPEAKER_01]: Each machine gives you about maybe 80 bucks and profit a month.

18:36 [SPEAKER_01]: And there were small small machines. [SPEAKER_01]: I'm not having one of the big stuff. [SPEAKER_01]: And you have to find really good traffic. [SPEAKER_01]: When you have them and tell you that that's going to actually like one or three machines is it going to pay for your entire lifestyle. [SPEAKER_01]: I was just ignorant. [SPEAKER_01]: I was 18. [SPEAKER_01]: So I would have started that part time. [SPEAKER_01]: I would have been disciplined enough to get a job even though I don't like it, provide for my family because I was married to 18. [SPEAKER_01]: I didn't realize it was 18. [SPEAKER_01]: That explains why you have a... [SPEAKER_01]: Here's a radio. [SPEAKER_01]: Here's a funny story. [SPEAKER_01]: Here's a funny story. [SPEAKER_01]: The day after we got married, my wife, it was her birthday. [SPEAKER_01]: I think she turned 19. [SPEAKER_01]: So my joke was, I was your 19th birthday present. [SPEAKER_00]: Ha ha ha, nice. [SPEAKER_00]: So another thing that you kind of brought up is like being tired.

19:17 [SPEAKER_00]: Like that. [SPEAKER_00]: I can see that as like, people will think it's burnout. [SPEAKER_00]: And it can lead to it, but it's like, no, it's not. [SPEAKER_00]: You're tired. [SPEAKER_00]: Like you actually have terrible sleep routines. [SPEAKER_00]: Oh, dude. [SPEAKER_01]: Yeah. [SPEAKER_01]: Dude, are you talking about me in this whole time of freaking podcast? [SPEAKER_01]: What am I? [SPEAKER_00]: Yes. [SPEAKER_00]: Or is God speaking through me? [SPEAKER_00]: Yeah, that too. [SPEAKER_00]: Whatever. [SPEAKER_01]: I don't understand. [SPEAKER_01]: I'm just saying. [SPEAKER_00]: But sometimes, yeah, just go check your sleep. [SPEAKER_01]: Dude, if you go to sleep at two in the morning and have to wake up at five, you have horrible sleep patterns. [SPEAKER_00]: Fix it. [SPEAKER_00]: God rested on the seventh day, the creator of the universe. [SPEAKER_00]: He didn't need to. [SPEAKER_00]: Yeah. [SPEAKER_00]: In fact like when the heck was he doing in all those six days because he couldn't he did it instantly, you know It's like apparently he exerted a lot of energy doing it.

20:03 [SPEAKER_00]: That means a lot happened a lot was created Do you see what we have here? [SPEAKER_00]: He was working on his masterpiece, which is you. [SPEAKER_00]: Yep. [SPEAKER_00]: I haven't even fully conquered this But I do know something if you guys will listen to me here consistency is key with sleep [SPEAKER_00]: It's the you need the same wake up and you need the same go to bed time and one of those is more important than the other and I don't remember which one is which I think it's the wake up is more important like if you have your apple watch or whatever like it would kind of remind you like hey it's time to kind of wind down okay now it's time for sleep yeah and even if you're not like fully asleep wake up and I love that you train your body to wake up without alarms [SPEAKER_00]: to wake up at that time.

20:49 [SPEAKER_00]: I train myself to wake up at 620 for a little bit and then 20. [SPEAKER_00]: But then we had that like, you know, I've been up for two and a half hours, what is 620? [SPEAKER_01]: Guys, that's really for me. [SPEAKER_01]: This consistency, honestly, I wake up at 430 every morning because that's what I've been doing for a long time. [SPEAKER_01]: I did hear something about the consistency, and this is just a different take. [SPEAKER_01]: And this one resonates with me because I travel a lot for what I do. [SPEAKER_01]: So, I'm in different times zone, sometimes three times in a week or in a month, and that really messes you up. [SPEAKER_01]: The consistency that I look for is the amount of hours I'm sleeping. [SPEAKER_01]: I can easily go a day and a half without much sleep, and I feel it, and it feels worse than if you just... [SPEAKER_01]: didn't have much sleep, just because different time zones, I land at this, I've got to get my rental car, I got to go to the hotel, so there's all those things.

21:36 [SPEAKER_01]: So it's how many hours straight am I sleeping and that's the consistency I'm looking for when I travel. [SPEAKER_00]: I'm wondering like we need like a sleep expert to chime in because I'm wondering like if that checks out here is anybody here a sleep expert? [SPEAKER_01]: Yeah, we need a stick-tock live. [SPEAKER_00]: We don't take like, you know, what's more important is that the hours of sleep or is it the consistency of when you wake up? [SPEAKER_00]: I don't know. [SPEAKER_00]: In my head, though, logically, what I'm thinking is like, it kind of checks out, but then if you imagine like a battery and it's depleted, if you recharge it, it matters consistency more than it does. [SPEAKER_00]: Yeah, because you could be at like 80% battery and then you go get six hours of charge when you only [SPEAKER_00]: Yeah, and then you're back in a different cycle, and then you could deploy all of it when you need to charge.

22:25 [SPEAKER_01]: Okay, we need to sleep back for it. [SPEAKER_00]: Yeah, no, no, I'm theoretically at the theoretical, right? [SPEAKER_00]: Yeah, so. [SPEAKER_01]: Guys, look, the point that we're making here is business owners tend to feel overwhelmed, and there's cycles of burnout that tend to happen, especially if you're self-employed or you are pretty much your entire business. [SPEAKER_01]: Now, we wanted to be fair and say, hey, there's actual normal overwhelm and fatigue that happens because you're out there hustling, you're doing what the majority people don't want to do. [SPEAKER_01]: So there's going to be seasons of working hard and you're going to get tired. [SPEAKER_01]: You're going to get tired if you work to a regular job anyways, right, especially if it demands some mental or and or physical capacity.

23:05 [SPEAKER_01]: So just watch those signs, but the burnout is where you want to be careful. [SPEAKER_01]: It's when you run yourself to the ground and you try to push through and you're not willing to change and get better or get help or get a coach or a mentor that will like reshift your focus, especially if you have people depending on you, people you love, a spouse, children, you know, parents, all those things, find out why you need to be successful. [SPEAKER_01]: right articulate your personal goals and dreams so you actually have something to be dissatisfied about now and something to work towards and that gives you motivation to take your first steps and to do what it takes learn put a plan together put some feet to that action and then watch out for resistance right because there will be resistance that you will encounter [SPEAKER_01]: Sometimes physical resistance, sometimes your own mindset resistance, sometimes people that love you that have the best intentions around you that I'll tell you, hey don't you know, don't do that, you know, yeah, I've experienced all of it.

24:02 [SPEAKER_01]: So just watch for burnout. [SPEAKER_01]: Burnout is a killer, and if you're not paying attention, and if you just try to ignore it, it's going to catch up with you. [SPEAKER_00]: One last thing I just saw of, okay? [SPEAKER_00]: Well, we can end with this. [SPEAKER_00]: There's a story in this history. [SPEAKER_00]: I just heard this from somebody I meet with. [SPEAKER_00]: I don't know how much I can share, so I'm kind of being vague about it, a leader that I meet with, and we talk weekly, and then this person was saying, hey, in a band setting, like for example, there could be someone that's like a drummer, okay? [SPEAKER_00]: And they're gonna play drums every week. [SPEAKER_00]: In our minds, we're going to think he's going to burn out.

24:43 [SPEAKER_00]: And maybe that's true. [SPEAKER_00]: So how long can he go like that? [SPEAKER_00]: But then when he burns out, it's kind of too late. [SPEAKER_00]: So it's like, we need preventative time off. [SPEAKER_00]: We're going to force people to have, like, you're not on the schedule. [SPEAKER_00]: But the thing that was learned was that wasn't necessarily true. [SPEAKER_00]: Because this is someone where they actually place their strong why there, it was just they needed a little swap, a little change up and then that that change of role for like one Sunday. [SPEAKER_00]: I can set up drums or playing bass or something. [SPEAKER_00]: How do you, you know, if that created enough change to be able to create longevity with this person, so I'm thinking of that in business perspective, whatever role you're in, like if you went to a conference for your industry, that could be enough to break up whatever you're going through, just to feel a little refreshed.

25:45 [SPEAKER_00]: Do you agree? [SPEAKER_01]: Yeah, read a book, get out of your everyday element. [SPEAKER_01]: Hang out with somebody that's a business owner that's encouraging, that's wholesome, that has integrity. [SPEAKER_01]: Hang out with business owners that are actually much further than where you're at, that you trust. [SPEAKER_00]: Like the ones at Growth Club, coming up? [SPEAKER_00]: Yes. [SPEAKER_01]: December 4th in Kansas City, if you're here. [SPEAKER_01]: By the way, if you're watching live or you're watching this entrepreneur podcast when it comes out on YouTube, you have to join our school community. [SPEAKER_01]: The entrepreneur experience, it doesn't cost that much as a small monthly investment, but you have the community of entrepreneurs, we go live once a month, sometimes separately, so brandy and marketing, business coaching, there's courses in the classroom that you have access to if you're premium.

26:29 [SPEAKER_01]: Entrepreneur experience get out there get the premium package. [SPEAKER_01]: It's less than a hundred bucks a month. [SPEAKER_01]: Yeah, I mean you you buy more and coffee guys come on [SPEAKER_01]: you. [SPEAKER_01]: Yeah. [SPEAKER_00]: And we're going to do whatever you want like to help entrepreneurs between Joe and I. [SPEAKER_00]: We can get you not just teachings, but tools to actually utilize. [SPEAKER_01]: Well, we also have other experts in there that are clients that are talking about creating their own courses. [SPEAKER_01]: Like I have to AI experts. [SPEAKER_01]: Yeah. [SPEAKER_01]: The levers are business. [SPEAKER_01]: SKOL. [SPEAKER_00]: find the entrepreneur experience recently in the last 30 days I do want to shout out Nicole Crocker. [SPEAKER_01]: Oh, no. [SPEAKER_01]: Do she is putting a lot of effort into this school.

27:10 [SPEAKER_00]: Yeah, she's a phenomenal marketer and Emily Lynn Hart. [SPEAKER_01]: She's number two, right? [SPEAKER_01]: Well, she's a training to be a coach and in our practice. [SPEAKER_00]: That's awesome. [SPEAKER_01]: Yeah, she's an amazing bookkeeper, too. [SPEAKER_00]: I know, and she has that good refreshing mindset and stuff, too. [SPEAKER_01]: Yeah. [SPEAKER_01]: Keira Miller is a great mealer. [SPEAKER_01]: Keira, look, she is my manager of Outcomes, and she's probably going to become one of the best business coaches in there within the next three years. [SPEAKER_00]: And then we got people just honorable mentions the rest of it, Jason Mans, John Mueller, John Mueller, Carlyne Carter, Lawrence Silva, Chris Youngdale, Lizzie Digit, and Dan. [SPEAKER_00]: Dan Tabarans, cut off the last name, Tabarans.

27:51 [SPEAKER_01]: Guys, you may or may not be dealing with burnout, maybe you're a fatigue, maybe you're tired, right? [SPEAKER_01]: But these are the signs that we wanted to warn you against. [SPEAKER_01]: It is scary. [SPEAKER_01]: I mean, you're putting all this effort into your business and to lose it for burnout, guys, be careful. [SPEAKER_01]: Stop being the bottleneck, stop seeing yourself as a superhero, build out the systems, train the people, find the right people on your team, and focus on profit, who cares about what you sell overall if you're profiting zero, focus on profit. [SPEAKER_00]: That's all you have to say, and get some sleep. [SPEAKER_00]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no