Bad & Good 10x Business Moves That Affected Their Business

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[SPEAKER_02]: So my first like real 10X was actually a 10X of revenue.

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[SPEAKER_01]: Here's my challenge.

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[SPEAKER_01]: It wasn't that I was just not making money.

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[SPEAKER_01]: I failed eight businesses before that.

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[SPEAKER_01]: I utterly failed because I either quit.

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[SPEAKER_01]: I burned it out.

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[SPEAKER_01]: I just lost passion for it and it just boom.

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[SPEAKER_01]: Done.

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[SPEAKER_02]: At the time, they were technically the largest client.

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[SPEAKER_02]: I made that choice and I was like,

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[SPEAKER_02]: Hey, look, I just don't think we're good fit in a time.

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[SPEAKER_01]: I don't remember this time.

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[SPEAKER_01]: You did it in a time where you actually needed that hot really needed it.

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[SPEAKER_00]: If people are just being nice, hitting like on your content and leaving, they're making it worse.

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[SPEAKER_02]: So you don't want your mom if she's not your potential buyer to support your podcast.

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[SPEAKER_01]: Oh, because what it does is it the algorithm is say, oh, something like that Like just stuff and they show you they show more people like that your stuff.

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[SPEAKER_02]: It can happen that way Which is gonna be in front of the wrong eyeballs or it reads that.

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[SPEAKER_02]: Oh, they only saw it for three seconds and swept away And that's what nobody likes it so we're not gonna send it out anymore.

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[SPEAKER_01]: Oh speaking of those things.

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[SPEAKER_01]: I just looked at

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[SPEAKER_01]: on my Facebook, like, what's happening?

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[SPEAKER_01]: And I'm trying to get people to watch it for a little bit longer, but I looked at a segment that says, where in the world people are actually watching my stuff.

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[SPEAKER_01]: Oh, you saw the retention graph, is that we, the retention graph, but then I also looked at another graph, was like, what percent of people watch me in Australia?

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[SPEAKER_02]: And Frank, oh yeah, okay.

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[SPEAKER_02]: People are watching me in Australia?

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[SPEAKER_02]: Awesome.

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[SPEAKER_02]: So you probably found that like more than 80 percent argument on followers, did you see that?

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[SPEAKER_01]: Oh yeah, yeah.

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[SPEAKER_02]: Oh yeah, and they're just seeing my stuff.

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[SPEAKER_02]: So I'm like, this is working.

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[SPEAKER_02]: So if you want to reactivate your followers, you do photos and maybe text stuff and just not reals.

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[SPEAKER_02]: Not reals are like 80, 90% non followers.

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[SPEAKER_01]: Oh, cause I just scroll in, yep, got you.

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[SPEAKER_01]: So, and I just happened to be an algorithm.

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[SPEAKER_02]: I'm Jared Taylor, and I wanna welcome you to the Entrepreneur Experience.

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[SPEAKER_02]: I have a business called JT Visuals without the eye.

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[SPEAKER_02]: Because it's more of a CI, we focus on branding and everything.

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[SPEAKER_02]: That's where that little tidbit came from.

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[SPEAKER_01]: And then we also have Joe Caro, I'm a business coach with Action Coach here in Kansas City and also in San Diego.

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[SPEAKER_01]: We do all things helping business owners

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[SPEAKER_01]: grow in skilled or business the right way so that their business can give them more life, it can work with systems and people so that they don't always have to show up to work and make it happen.

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[SPEAKER_01]: That's freedom when it comes to business.

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[SPEAKER_01]: That is freedom.

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[SPEAKER_01]: I've been able to experience it a few times, one of them with selling a business and the other was just having it run on its own and I don't have to be there.

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[SPEAKER_01]: It's amazing.

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[SPEAKER_01]: I love it.

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[SPEAKER_01]: I love it.

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[SPEAKER_02]: So if you're watching and you're not listening,

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[SPEAKER_02]: then you will see that we're standing up.

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[SPEAKER_01]: I was about to say that and we're standing up because we're just like powering through a bunch of podcasts and my butt was hurting too.

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[SPEAKER_01]: And if you never knew how short I was and how tall he was because we were always sitting down he made a joke earlier he said he's Larry and Bob if you watch Veggie Tells and I took a fence on the middle I'm like I'm short but I'm not round.

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[SPEAKER_02]: Well I said you're not fat.

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[SPEAKER_02]: You might be fat in the like acronym

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[SPEAKER_02]: Do you know that?

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[SPEAKER_02]: Oh, dude.

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[SPEAKER_02]: I forgot.

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[SPEAKER_01]: It's faithful available and teachable.

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[SPEAKER_01]: Oh, that's their church talking again.

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[SPEAKER_01]: Yeah, we really wanted to dedicate this episode to the things that we did that 10x star business

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[SPEAKER_01]: Um, you hear 10x all over the place.

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[SPEAKER_01]: I feel like people even miss use the word 10x, but the word or the term 10x just really means focusing on something that really grows your business exponentially beyond your imagination because you're so hyper-focused on doing one or two things very, very right.

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[SPEAKER_02]: Mm-hmm.

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[SPEAKER_01]: There's a book called 10x is better than 2x.

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[SPEAKER_01]: Our 10X is greater than 2X.

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[SPEAKER_01]: Go look it up, it's on audible and Amazon.

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[SPEAKER_01]: But it's like, as a business owner, yes, we have to build.

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[SPEAKER_01]: We have to do things.

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[SPEAKER_01]: We have to sometimes run the business and work on the business at the same time.

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[SPEAKER_01]: But at every season of the business, we have to really find our genius.

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[SPEAKER_01]: The things that we have to work on that if we did it long enough, it'll 10X or business to where it's like, oh, we can go from 100,000 to a million.

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[SPEAKER_02]: If I just did these things right, I listen to podcast with Brad Chiggers with Ryan Penyetta and that was a good podcast by the way.

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[SPEAKER_02]: But he said like do 10X is hard and he's like talking about like depending on what face you're in it's it's like when you get your first six figures and then you get your first half of a million years sending your tens of millions and your every stage of those is like a completely different mindset and you feel like you just have to

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[SPEAKER_02]: completely do everything again.

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[SPEAKER_01]: Yeah, right.

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[SPEAKER_01]: Did you also realize what he also said about people who do like tens of millions and hundreds of millions and billions of dollars?

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[SPEAKER_02]: That's all actually the same thing.

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[SPEAKER_02]: Is that what you're talking about?

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[SPEAKER_01]: Yeah, but so it's like, for example, action coach is a billion dollar.

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[SPEAKER_01]: Like it generates billions of dollars.

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[SPEAKER_01]: But it's like it's not that one place generates a billion dollars.

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[SPEAKER_01]: It's I have a thousand locations doing a couple million dollars.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: And so

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[SPEAKER_01]: Like McDonald's is a truly, well, probably, it's in the billions, it's a, they generate billions of dollars, but each store does about two to three million dollars max.

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[SPEAKER_01]: Yeah, okay, but how many stores are there?

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[SPEAKER_02]: Yeah, and yeah, there's a lot, they're in the real estate business, really.

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[SPEAKER_01]: Really, there's the largest landowners in the world, but again, you know, when you ten extra business, because you start thinking like that and you start working strategically in that way, Alex Ramosi says, you've got to spend the majority of your time as a business owner in the creative and the makers box of your making your business happen versus doing the business.

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[SPEAKER_01]: Really quick.

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[SPEAKER_01]: You know, our businesses are in different phases, but you're doing a really great job.

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[SPEAKER_01]: What are a couple of 10x moves you've made to really bring your business to where it's at right now?

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[SPEAKER_02]: I've had like a 10x mindset shift and I've had a 10x, because it's like 10x star capacity, I'm kind of think.

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[SPEAKER_02]: And then I've had the 10x of the revenue being at the beginning.

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[SPEAKER_02]: I don't know how I scored the deal, but being able to be coached by Joe early on in my business.

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[SPEAKER_02]: And just so happens, I don't know how to talk to you.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: Just so I had as the content, the timing was right for both of us.

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[SPEAKER_02]: And we both could benefit each other.

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[SPEAKER_02]: And so that alone was actually, I'm not pampering either.

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[SPEAKER_02]: It was like that was something that surely helps.

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[SPEAKER_01]: Just a disagree.

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[SPEAKER_01]: Yeah, disagree.

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[SPEAKER_01]: I disagree.

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[SPEAKER_02]: Oh, yeah.

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[SPEAKER_02]: Just suck.

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[SPEAKER_02]: It depends on who you are.

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[SPEAKER_02]: Yes, get back to this.

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[SPEAKER_02]: Okay, so my first like real 10X was actually a 10X over revenue because I came in like making like 1,000 a month and then got to 10,000 a month and that difference.

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[SPEAKER_02]: Man, what was it?

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[SPEAKER_02]: What was the big thing?

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[SPEAKER_02]: Sounds you focus on several things.

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[SPEAKER_01]: Okay, don't mind if I jump ahead.

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[SPEAKER_01]: Because as your coach, I could throw some in some.

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[SPEAKER_01]: Okay.

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[SPEAKER_01]: Jerry is an amazing creator.

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[SPEAKER_01]: Our coaching sessions sometimes were hard in the beginning, because it's like Jerry.

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[SPEAKER_01]: Like, no, no, come back over here.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: Come back.

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[SPEAKER_01]: We are going way too far right now.

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[SPEAKER_01]: And what was happening was you were so happy to be the creative to hold the camera to add it.

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[SPEAKER_01]: And also I think it was just like nobody could do it like you so you can trust them to do it.

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[SPEAKER_01]: But then when you shift to your mindset like I need more sales.

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[SPEAKER_01]: How do I become a great salesperson?

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[SPEAKER_01]: I gave you a couple of suggestions you actually did it.

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[SPEAKER_01]: And then I remember there was this one month where it's like, Joe, I saw another one.

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[SPEAKER_01]: Jew.

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[SPEAKER_01]: I saw another one.

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[SPEAKER_02]: It was like, it's a day.

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[SPEAKER_01]: I saw another one.

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[SPEAKER_02]: Yeah.

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[SPEAKER_01]: And another one.

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[SPEAKER_02]: Well, apparently, like, I've been priming the pump, if you will.

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[SPEAKER_02]: And it's so like, people were warm and ready to convert.

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[SPEAKER_02]: I just haven't asked.

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[SPEAKER_02]: And you always say, ask for the ding business.

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[SPEAKER_02]: And at the time, I knew it, too.

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[SPEAKER_02]: But it was like, I felt like I already asked.

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[SPEAKER_02]: But it, like, so one of them, I just started doing it over phone call instead.

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[SPEAKER_02]: instead of waiting for that next B&I meeting or instead of waiting for that now, oh, I'll see them then.

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[SPEAKER_02]: So I'll wait for that.

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[SPEAKER_02]: So my men mindset shift there helped me with the sales by just calling them.

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[SPEAKER_02]: Don't text to ask to call.

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[SPEAKER_02]: Just call.

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[SPEAKER_02]: Yeah, and that was some great cardoon listening Like that got into me too.

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[SPEAKER_02]: Yeah, and then he's got to ask for the business for so in one day I just called a bunch of people and I'm like, hey, look, I got three seats of capacity before I run out and how I'd like for you to be it.

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[SPEAKER_02]: It's like

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[SPEAKER_02]: Monthly subscription.

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[SPEAKER_02]: If you do this, we can do X-Mine Z for you.

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[SPEAKER_02]: Are you interested?

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[SPEAKER_02]: Like two of them were from networking groups that have already built relationship with.

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[SPEAKER_02]: One of them was from a networking group referral, like an outside thing.

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[SPEAKER_02]: And so I didn't work with that person or know that person.

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[SPEAKER_02]: I actually just met that person, met over email and then said, hey, cool, can we do a call?

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[SPEAKER_02]: And then on that call, close the deal.

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[SPEAKER_01]: I close the deal.

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[SPEAKER_01]: And there's somebody with credibility for it to that person, say, you should have shared it.

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[SPEAKER_02]: And even then, I was like, I had my process back then.

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[SPEAKER_02]: I called it discovery call was my strategy session.

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[SPEAKER_02]: Um, actually discovery call was like my quick call.

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[SPEAKER_02]: And then it was like strategy session or whatever.

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[SPEAKER_02]: And I was like, I got to follow this to make sure, but it was like at the time.

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[SPEAKER_02]: No, I didn't.

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[SPEAKER_02]: I knew exactly.

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[SPEAKER_02]: I could actually lump them all into one thing.

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[SPEAKER_01]: Yeah.

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[SPEAKER_01]: It's called the natural phase.

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[SPEAKER_01]: Like, you're natural.

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[SPEAKER_02]: Okay.

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[SPEAKER_02]: Well, that's what I didn't realize.

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[SPEAKER_02]: And then I did it.

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[SPEAKER_01]: Phase the technical phase and then the natural phase.

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[SPEAKER_02]: And then there was like, I got this like huge rush like none other.

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[SPEAKER_02]: And I want to experience this again, because I need to get like three and one day again.

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[SPEAKER_02]: Who else can I call?

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[SPEAKER_02]: I'm so fired up.

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[SPEAKER_02]: I'm gonna go home and tell Rose, she doesn't have to work.

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[SPEAKER_02]: That's it.

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[SPEAKER_02]: I've been waiting for that was actually your she doesn't have to anymore.

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[SPEAKER_02]: But we have a decision to make do I want to scale my time be super busy, but she doesn't have to work.

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[SPEAKER_02]: Or you know or hire other people.

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[SPEAKER_02]: She likes to work.

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[SPEAKER_02]: Yeah, she was okay like doing like she likes what she does.

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[SPEAKER_02]: She's a nurse.

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[SPEAKER_02]: She makes decent money and she's like, I say decent humbling, but like it's she makes good.

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[SPEAKER_02]: It's pretty good for like a nice.

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[SPEAKER_02]: Thank you.

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[SPEAKER_01]: Sure.

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[SPEAKER_01]: I'm on with too.

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[SPEAKER_02]: Yeah, she does.

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[SPEAKER_02]: She's a one-uper and I was like, you know what?

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[SPEAKER_02]: Okay, cool.

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[SPEAKER_02]: Like if if you're my wife then you make me look good then it's so cool.

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[SPEAKER_02]: All right, but that was one of my things and yeah, so I actually did.

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[SPEAKER_02]: There was a fourth person and I was like, hey, look, I'm technically at capacity but I would love to have you.

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[SPEAKER_02]: I could squeeze you in.

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[SPEAKER_02]: If you let me know by the end of today.

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[SPEAKER_02]: And then it's from then on I was like, okay, this is what cash flow is.

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[SPEAKER_01]: Oh, this sort of money staying in my bank account.

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[SPEAKER_01]: What?

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[SPEAKER_02]: Yeah, she did that.

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[SPEAKER_02]: Let me pass it on and I hired an editing company was the first thing I did.

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[SPEAKER_02]: I remember that.

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[SPEAKER_01]: Yeah, I didn't company.

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[SPEAKER_01]: But anyways, that was cool.

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[SPEAKER_01]: Coaching session about that one.

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[SPEAKER_01]: Yeah, she had I spent $2,000 a month on my editing.

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[SPEAKER_02]: I actually had a couple other conversions to at a lower level, but I was actually kind of happy to get rid of them.

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[SPEAKER_02]: and in one of my, like, they didn't show up.

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[SPEAKER_01]: Sorry, I thought we didn't like it.

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[SPEAKER_02]: Just, well, one you didn't pay.

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[SPEAKER_02]: I was gonna honor it if you paid, but you didn't pay.

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[SPEAKER_02]: And I gave you a smoking deal.

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[SPEAKER_02]: Yeah.

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[SPEAKER_02]: So, and then the other one was like, you didn't show up.

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[SPEAKER_02]: You started paying, but you didn't show up.

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[SPEAKER_02]: I don't know how to do that.

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[SPEAKER_02]: I heard the pain behind that, but I had the opposite too, do you hear that?

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[SPEAKER_02]: Oh, yep.

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[SPEAKER_02]: And he wouldn't show up and I'm like, dude, no, this isn't my reputation to take money and then you're gonna draw card later on.

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[SPEAKER_02]: I know it's gonna happen, you owe me.

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[SPEAKER_02]: And I'm not gonna play that game.

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[SPEAKER_02]: Yeah, I would love to have you, but you got to show up.

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[SPEAKER_01]: Yeah, exactly.

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[SPEAKER_01]: Exactly.

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[SPEAKER_02]: That was the next.

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[SPEAKER_02]: My business and it was exciting and we've moved quite a bit of ways past there now too.

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[SPEAKER_01]: Oh, yeah.

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[SPEAKER_01]: But it's like, well, you're kind of in the next 10x phase of, yeah.

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[SPEAKER_02]: Well, last month compared to the previous year,

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[SPEAKER_02]: Closed out, I have my metrics on go high level showing me this because I pass all the payments through their percentages.

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[SPEAKER_02]: It said compared to last year in May, because by the time we're recording this, I'm up 102% from May, last year.

12:20.643 --> 12:21.684
[SPEAKER_01]: So it's like, dude, that's awesome.

12:22.424 --> 12:23.344
[SPEAKER_01]: Dude, amazing.

12:24.725 --> 12:28.046
[SPEAKER_01]: One 10x move that I made in my business that really made a difference was getting a business coach.

12:28.766 --> 12:31.487
[SPEAKER_01]: Dude, so here's things involved in business coach.

12:31.587 --> 12:33.188
[SPEAKER_01]: Well, here's my challenge.

12:33.228 --> 12:34.809
[SPEAKER_01]: It wasn't that I was just not making money.

12:34.929 --> 12:36.709
[SPEAKER_01]: I failed eight businesses before that.

12:37.210 --> 12:37.790
[SPEAKER_01]: I failed.

12:38.110 --> 12:40.711
[SPEAKER_01]: And when it came to fail, I gave up on some.

12:41.091 --> 12:42.171
[SPEAKER_01]: I didn't ask for help on others.

12:42.211 --> 12:42.772
[SPEAKER_01]: I burned out.

12:42.952 --> 12:44.572
[SPEAKER_01]: So it wasn't that I couldn't make money.

12:44.692 --> 12:45.993
[SPEAKER_01]: I made money on all my businesses.

12:47.013 --> 12:53.097
[SPEAKER_01]: I utterly failed because I either quit, I burned out, I just, you know, lost passion for it and it's just boom, done.

12:53.657 --> 12:55.919
[SPEAKER_01]: And my wife could not handle the highs and lows.

12:55.979 --> 13:05.505
[SPEAKER_01]: And so when I came time to building the business that actually lost me to where I am right now, I had to shift my mindset and the only way I could do that was to get the right help.

13:05.705 --> 13:06.505
[SPEAKER_01]: And that was a business coach.

13:06.926 --> 13:09.807
[SPEAKER_01]: So my wife's brother had had had a business.

13:10.768 --> 13:38.536
[SPEAKER_01]: when he hired or invested in a business coach and he was coming back and saying we're doing this we're doing that and in my pride I was like I did I could do that I could coach you I could do this I could do that and now that I think about that was I felt really stupid just even thinking that I even said that on hindsight so we got to the point where Christie was a believer I was and I had all the pride and she's like we need to get a business coach and I still said no actually I said I wanted a male business coach because

13:39.895 --> 13:51.568
[SPEAKER_01]: his business coach which tried to be my business coach was a lady and I was like this is weird I'm not gonna have a lady tell me what to do you know I was there I'm not gonna die and I was I was there okay I was not saying he's still there yeah

13:55.452 --> 14:01.555
[SPEAKER_01]: So, with all that being said, my wife gets invited to an event from somebody who we met in a networking group.

14:02.015 --> 14:05.537
[SPEAKER_01]: That event was held privately at a small restaurant where we were at.

14:05.837 --> 14:08.319
[SPEAKER_01]: My brother-in-law's business coach was there doing the seminar.

14:08.759 --> 14:10.500
[SPEAKER_01]: And Chris, he was like, this is a sign.

14:10.600 --> 14:11.380
[SPEAKER_01]: We need to meet with her.

14:11.400 --> 14:14.482
[SPEAKER_01]: So she sets up the meeting without my permission by the way.

14:14.982 --> 14:20.447
[SPEAKER_01]: Okay, you know, what kind of, but I reluctantly was like, okay, but I'm not going to hire a female business.

14:20.487 --> 14:21.387
[SPEAKER_01]: Go to just want you to know.

14:21.407 --> 14:21.588
[SPEAKER_01]: Yeah.

14:21.668 --> 14:22.408
[SPEAKER_01]: Oh, go through this business.

14:22.428 --> 14:23.389
[SPEAKER_01]: That's just what I was thinking about.

14:23.409 --> 14:24.710
[SPEAKER_01]: You already knew sales then too, right?

14:24.750 --> 14:27.312
[SPEAKER_01]: And my business question knows this is, you know, I knew sales.

14:27.332 --> 14:28.613
[SPEAKER_02]: Because you went through par America.

14:29.234 --> 14:29.434
[SPEAKER_01]: Yeah.

14:29.454 --> 14:30.115
[SPEAKER_01]: I love to say that.

14:30.315 --> 14:30.455
[SPEAKER_01]: Yeah.

14:30.675 --> 14:45.046
[SPEAKER_01]: Okay, I did primary care for a while, did okay, but I thought I knew sales because we're converting at 90 something percent turns out we're discounting everything That's how we sold a lot Which didn't feel like we sold a lot because it's like why am I working so hard for all this money?

14:46.027 --> 14:50.892
[SPEAKER_01]: So we meet with the business coach and you know she she's really good.

14:50.912 --> 14:51.373
[SPEAKER_01]: She closes.

14:51.393 --> 14:53.155
[SPEAKER_01]: She puts the application says where do we go from here?

14:53.475 --> 14:58.721
[SPEAKER_01]: My wife is stopping on my leg underneath the table and I pull out my card and it was $1275 a month.

15:01.466 --> 15:12.730
[SPEAKER_01]: I remember her and it was money that I thought we didn't have because we were only making like under $200,000 a month and that point she only did one to one coaching so it's $12.75.

15:13.130 --> 15:15.531
[SPEAKER_01]: You know she's at like $5,000 a month right now for something like that.

15:15.651 --> 15:17.412
[SPEAKER_01]: Oh wow, forever Jim.

15:17.452 --> 15:20.853
[SPEAKER_01]: $12.75 I'm like there's no way in hell I'm gonna pay that.

15:21.773 --> 15:22.414
[SPEAKER_01]: I ended up doing it.

15:22.454 --> 15:23.214
[SPEAKER_01]: I have no idea.

15:23.554 --> 15:24.194
[SPEAKER_01]: Like why?

15:24.754 --> 15:27.155
[SPEAKER_01]: But something in me said yes my wife was stopping on my foot.

15:27.555 --> 15:28.776
[SPEAKER_01]: I did not want to fail again.

15:29.735 --> 15:49.013
[SPEAKER_02]: And so in a matter of two years you're going to say literally like what was carries perspective there, because like if you're ever going to sales pitch and you see a husband and wife in the wife's kick and like you know they're they're well, you know what herself is she actually the business and she just stared at us uncomfortably didn't see how she's like she's like this she knew it to what we're going to do.

15:50.724 --> 15:55.447
[SPEAKER_01]: And I'm just like, I hate you, I hate you, but I did it.

15:55.487 --> 15:56.228
[SPEAKER_01]: We did it.

15:56.588 --> 15:57.749
[SPEAKER_01]: The best decision we ever made.

15:57.769 --> 15:59.950
[SPEAKER_01]: So Coach Care, if you're watching this, this is a tribute to you.

16:00.531 --> 16:06.875
[SPEAKER_01]: But she was able to teach and coach us on the right mindset to have to be a business on it.

16:06.895 --> 16:09.097
[SPEAKER_01]: Because for me, I was in the self-employed mindset.

16:09.277 --> 16:10.278
[SPEAKER_01]: I got to do everything myself.

16:10.678 --> 16:13.820
[SPEAKER_01]: I'm the superhero of the business, but I was burning out.

16:14.380 --> 16:17.443
[SPEAKER_01]: I was about to fail again because I was just, I was done.

16:18.203 --> 16:18.624
[SPEAKER_01]: you know what I mean?

16:19.144 --> 16:26.752
[SPEAKER_01]: And then it's like systems and teams and what does it really mean to brand in the market and this and this and that I built a business guys?

16:27.473 --> 16:32.759
[SPEAKER_01]: In the matter of two and a half years, I built a business, a business where I wasn't doing the work, I was running,

16:33.680 --> 16:40.762
[SPEAKER_01]: my manager is I was coaching them doing the team meetings and I just do what I was great at doing, which was networking and all this kind of stuff.

16:41.162 --> 16:50.204
[SPEAKER_01]: We sold the business for a really big EBITDA, which is basically the metric that they used to kind of see what your business is worth and now I'm coaching the people about it.

16:51.404 --> 16:51.644
[SPEAKER_01]: Nice.

16:51.984 --> 16:55.265
[SPEAKER_01]: And so like getting the right type of help

16:56.753 --> 17:01.334
[SPEAKER_01]: where that person or that group could help you focus on the things that matter, 10x by business.

17:01.594 --> 17:03.855
[SPEAKER_01]: It was Monday to have, there's a crazy thing.

17:03.895 --> 17:12.637
[SPEAKER_01]: When it comes to 10xing your business, most of the time, the investment required, which is most actually time and money, you probably don't have it right now.

17:13.317 --> 17:13.978
[SPEAKER_01]: Or you don't think you do.

17:15.118 --> 17:16.358
[SPEAKER_01]: And that's the beauty of 10xing.

17:16.438 --> 17:23.200
[SPEAKER_01]: 10x requires you to step out and do something as an investment before, you know, you get the result.

17:25.342 --> 17:29.485
[SPEAKER_01]: It's not like, if I put this much point into marketing thing, I get this many leads.

17:29.505 --> 17:37.051
[SPEAKER_01]: So 10X means you're gonna get this huge result, but you have to trust yourself enough to actually make an investment right now and do what it takes.

17:37.571 --> 17:41.034
[SPEAKER_01]: And when you do it long enough, and I put it long enough because everybody's long enough is different.

17:41.314 --> 17:41.534
[SPEAKER_02]: Yeah.

17:42.014 --> 17:42.635
[SPEAKER_01]: You'll get 10X?

17:43.035 --> 17:44.056
[SPEAKER_01]: That was one of my 10X moves.

17:44.436 --> 17:45.197
[SPEAKER_01]: Is there another one that you had?

17:45.437 --> 17:46.037
[SPEAKER_02]: Okay, one.

17:46.177 --> 17:47.558
[SPEAKER_02]: I can, I think I can share this.

17:48.319 --> 17:53.102
[SPEAKER_02]: So everyone's had that like hard conversation of existing clients, right?

17:54.767 --> 17:59.571
[SPEAKER_02]: And it's like one of those things where it's not working the same way they thought it would.

18:01.132 --> 18:02.834
[SPEAKER_02]: And I'm not like a blame person or anything.

18:02.874 --> 18:06.757
[SPEAKER_02]: I like taking ownership and be like, oh man, sorry, we didn't get the results you wanted or whatever.

18:07.137 --> 18:12.261
[SPEAKER_02]: But at the same time, it was like, well, you specifically told me you were looking for this.

18:12.802 --> 18:13.683
[SPEAKER_02]: Yeah, and I gave it.

18:13.723 --> 18:14.884
[SPEAKER_02]: And I was given you this.

18:15.964 --> 18:18.867
[SPEAKER_02]: And so now it changed all the sudden.

18:20.395 --> 18:30.638
[SPEAKER_02]: So, but like, I've seen that I saw it as an opportunity to have like, they need something else that's not in the scope of work that we have 10x time for.

18:30.858 --> 18:31.098
[SPEAKER_01]: Yeah.

18:31.658 --> 18:32.518
[SPEAKER_02]: It was very difficult.

18:32.538 --> 18:33.579
[SPEAKER_02]: I would love to work with them again.

18:33.699 --> 18:41.621
[SPEAKER_02]: I think we're in a different spot now, but like, at that time, it was like, what was best for them was not to continue doing what we were doing.

18:42.041 --> 18:44.061
[SPEAKER_02]: And I had to be very honest with that.

18:44.301 --> 18:44.502
[SPEAKER_01]: Yeah.

18:45.022 --> 18:49.203
[SPEAKER_02]: Because what was best for them was they needed a short turn fix that was more direct

18:51.057 --> 19:14.401
[SPEAKER_02]: and not like a long-term branding thing for for the time being yeah so i made that choice and i was like hey look i just don't think we're good fit in a time i don't remember this client you didn't in a time where you actually needed that i really needed it but i was trying to be like all be fine like god's got me i know he always provides what i was looking at though

19:15.677 --> 19:23.802
[SPEAKER_02]: was the time and efficiency of how we operate our regular package.

19:24.862 --> 19:30.426
[SPEAKER_02]: We have a streamlined so well, all I would take is one or two clients, and then play maybe.

19:30.806 --> 19:35.769
[SPEAKER_02]: And we still like they took the time of like for us to fulfill.

19:36.549 --> 19:38.050
[SPEAKER_02]: It took the time of about,

19:39.968 --> 20:03.910
[SPEAKER_02]: three or four of our regular packages for the price of one basically close to one a little bit over but at the time they were technically the largest client and like so it was that hard thing of but I think that that I was excited I came out like man I wish it was different but at the same time I'm happy.

20:05.819 --> 20:13.846
[SPEAKER_02]: I don't know if I could say it's kind of like I felt like breaking up with that girl from that you kind of love Do you remember that like back in the day?

20:13.866 --> 20:21.151
[SPEAKER_02]: I have a couple yeah, yeah, and you're kind of like wait a minute Oh, this person like you're like high school and middle school.

20:21.172 --> 20:25.115
[SPEAKER_02]: Yeah, I mean yeah, and you're like devastated at first But then you think for a second you're like wait.

20:25.895 --> 20:26.996
[SPEAKER_02]: I have freedom to like

20:28.197 --> 20:29.599
[SPEAKER_01]: I had to do what I was doing.

20:29.799 --> 20:30.360
[SPEAKER_01]: It was like that.

20:30.640 --> 20:35.407
[SPEAKER_01]: Okay, and then broke up tired like saddened all of a sudden like who I'm air to now.

20:35.947 --> 20:37.870
[SPEAKER_01]: Yeah, and you heard her dad was a pastor.

20:37.950 --> 20:43.757
[SPEAKER_01]: She randomly called me out of the blue because we were all these friends, but randomly called and her voice made me fall in love with her like on the phone.

20:44.098 --> 20:44.779
[SPEAKER_01]: Oh, no, I'm

20:45.920 --> 20:47.101
[SPEAKER_02]: So yeah, that's one of those things.

20:47.141 --> 20:48.202
[SPEAKER_02]: So business can do that to you.

20:48.763 --> 21:06.758
[SPEAKER_02]: But that really 10x our time and then it felt like dude, I can run ads again because there you go, even though, yeah, even though like we lost revenue technically, you had capacity for we had capacity to take on a lot more clients and with a lot more certainty and confidence of the quality and with some of the market that you want.

21:07.038 --> 21:07.238
[SPEAKER_02]: Yeah.

21:07.719 --> 21:07.999
[SPEAKER_01]: Yeah.

21:08.539 --> 21:11.262
[SPEAKER_01]: So I have a similar experience, but not a client.

21:11.983 --> 21:13.624
[SPEAKER_01]: I had to fire a couple of team members.

21:14.165 --> 21:15.486
[SPEAKER_01]: Oh, that were very toxic.

21:15.726 --> 21:16.887
[SPEAKER_01]: And I let it happen.

21:17.928 --> 21:19.970
[SPEAKER_01]: My heart is big when it comes to like just helping people.

21:20.110 --> 21:20.411
[SPEAKER_02]: Yeah.

21:20.991 --> 21:22.793
[SPEAKER_01]: You know, and it was bringing everybody else down.

21:22.873 --> 21:25.035
[SPEAKER_01]: And I just I saw the writing on the wall if I kept them around.

21:25.055 --> 21:27.958
[SPEAKER_01]: I would lose the majority of my team and these people were producers.

21:28.758 --> 21:29.139
[SPEAKER_01]: Okay.

21:29.419 --> 21:30.500
[SPEAKER_01]: Which sucked thing.

21:31.798 --> 21:32.239
[SPEAKER_01]: There to go.

21:32.559 --> 21:44.994
[SPEAKER_01]: Yeah, but that opened up capacity for me to learn more in my leadership skills to develop that to spend time with my team and really develop their training and do you know what happened?

21:46.142 --> 21:50.285
[SPEAKER_01]: The people on my team, number one thing, me, number two said, you know, I don't mind taking on that.

21:50.565 --> 21:51.526
[SPEAKER_01]: I don't mind taking on that.

21:51.866 --> 21:52.767
[SPEAKER_01]: I don't mind taking on that.

21:53.667 --> 22:00.793
[SPEAKER_01]: And one of our best managers came from that, that increased probability of 10x for a business where that was kind of my whole shift of getting out of the actually the operation.

22:00.813 --> 22:02.834
[SPEAKER_01]: Because it helped you in the capacity of your ship.

22:03.194 --> 22:05.436
[SPEAKER_02]: But how much did it help your team capacity, too?

22:06.699 --> 22:19.246
[SPEAKER_01]: Well, immensely because that person was bringing everybody down and not sharing information and, you know, and so there were people on the team that were just, what do I do like, you know, this person doesn't want to give me the information.

22:19.706 --> 22:21.587
[SPEAKER_01]: I'm kind of going to that again with somebody.

22:22.983 --> 22:25.346
[SPEAKER_01]: So I have to just kind of pray and see like the direction I want to go.

22:25.686 --> 22:29.110
[SPEAKER_01]: I'm noticing some early signs, so I'm like, I hope this doesn't happen again.

22:29.150 --> 22:31.432
[SPEAKER_01]: Hopefully this person just kind of shapes up, you know what I mean?

22:31.452 --> 22:35.276
[SPEAKER_01]: But who knows, I might have to do that again to 10x where I'm out right now.

22:35.336 --> 22:38.940
[SPEAKER_01]: So I'm interested in you who's watching or listening.

22:39.957 --> 22:43.520
[SPEAKER_01]: You know, I think everybody watching here is at a certain season on their business.

22:43.780 --> 22:48.023
[SPEAKER_01]: Your obligation should always be to do a 10x moving your business.

22:48.984 --> 22:59.492
[SPEAKER_01]: And remember, 10x is your opening it capacity in the future by taking things off your plate right now to do more of something that actually works and that you need to do that nobody else in your business should be doing.

23:00.513 --> 23:05.837
[SPEAKER_01]: So again, Uncle Alex Ramozi, the guy that I watch all the time, he's like, I work on

23:07.655 --> 23:08.536
[SPEAKER_01]: Making my business better.

23:09.257 --> 23:16.126
[SPEAKER_01]: So every day I come in, in the morning I have the most capacity and I don't schedule anything till the end of the day where I have a less capacity to do so.

23:17.008 --> 23:20.973
[SPEAKER_01]: The other part he talks about is, one to two days a week where he just creates content.

23:21.393 --> 23:25.259
[SPEAKER_01]: It's right now if you can create great content for your business.

23:27.365 --> 23:28.446
[SPEAKER_01]: You can actually ten X.

23:28.746 --> 23:34.090
[SPEAKER_01]: The amount of people that are watching you, following you, and then they can turn into a ten X amount of clients coming in.

23:34.530 --> 23:45.237
[SPEAKER_02]: And if a busy entrepreneur, high profile person knows the importance of dedicating a couple days of the week, days, not like just two hours.

23:45.337 --> 23:50.441
[SPEAKER_02]: But like two days of the week to put into this, you know there's something there that they understand.

23:50.861 --> 24:01.304
[SPEAKER_01]: Yeah, and one of the ways you can actually start to 10x on the video set of things is you can actually inquire about our guest experience here on the entrepreneurial experience podcast.

24:02.385 --> 24:10.107
[SPEAKER_02]: Our sponsor, the VIP experience with dating visuals for this podcast specifically on the entrepreneurial experience.

24:10.632 --> 24:22.017
[SPEAKER_02]: if you're interested in one time content to test out a podcast and get your message out there or you're actually considering starting one of your own podcast, whether that's with JT Visuals or not.

24:22.197 --> 24:27.459
[SPEAKER_02]: At the end, we have a debrief where we go over a decision in what's right for you.

24:27.600 --> 24:30.501
[SPEAKER_02]: It's not necessarily a sales conversation, unless you want it to be.

24:31.441 --> 24:32.322
[SPEAKER_02]: It's a decision.

24:33.682 --> 24:35.463
[SPEAKER_01]: Well, if you ask the right questions, it might turn into it.

24:35.643 --> 24:35.803
[SPEAKER_02]: Yeah.

24:35.843 --> 24:38.244
[SPEAKER_02]: All right, but if you're interested in that,

24:40.426 --> 24:45.309
[SPEAKER_01]: And you get to be on this podcast as a guest and bring value to our guests and App to see yours.

24:45.349 --> 24:52.834
[SPEAKER_02]: We don't take to see anybody because we want to protect the quality of this show in what people like listening to So if we suck don't even acquire.

24:53.094 --> 24:54.675
[SPEAKER_02]: Yes, just don't well, or do it.

24:54.695 --> 25:02.060
[SPEAKER_01]: There's an application fee for a million bucks All right, lastly, what's one more thing that you've done a ten-x year business?

25:02.894 --> 25:06.496
[SPEAKER_02]: Okay, I think this is a 10x mindset one for me, and it's new.

25:06.777 --> 25:07.157
[SPEAKER_02]: That's true.

25:07.417 --> 25:09.899
[SPEAKER_01]: It's the fourth kind of two 10x mindset things.

25:10.079 --> 25:13.801
[SPEAKER_02]: Well, I did a 10x business mindset was included to help.

25:13.821 --> 25:14.142
[SPEAKER_02]: That's true.

25:14.222 --> 25:15.262
[SPEAKER_02]: But it was actually sales.

25:15.343 --> 25:15.523
[SPEAKER_02]: Yeah.

25:16.243 --> 25:16.964
[SPEAKER_02]: And then what was the other one?

25:16.984 --> 25:18.565
[SPEAKER_02]: 10x capacity.

25:19.245 --> 25:19.746
[SPEAKER_01]: Yeah.

25:19.906 --> 25:21.367
[SPEAKER_02]: And then this is 10x mindset.

25:22.287 --> 25:26.150
[SPEAKER_02]: So this one is, I'm thinking more like, in

25:26.950 --> 25:33.741
[SPEAKER_02]: unselfish person, a selfless owner, instead of the guy that can do it all.

25:34.863 --> 25:41.073
[SPEAKER_02]: So I'm baking in the pricing that it has to be able to be someone else.

25:42.537 --> 25:46.660
[SPEAKER_02]: And my mind is convinced that from day one, I'm not even gonna do it.

25:47.060 --> 25:48.201
[SPEAKER_02]: You stole mine.

25:48.421 --> 25:48.721
[SPEAKER_02]: Did I?

25:48.861 --> 25:50.583
[SPEAKER_01]: Yes, that's what I'm gonna say today.

25:50.703 --> 25:52.344
[SPEAKER_02]: It's definitely more like concierge.

25:52.384 --> 25:55.326
[SPEAKER_02]: Kind of that we'd prep for this, or anything like that.

25:55.406 --> 25:56.807
[SPEAKER_02]: And it's thinking more like an investor.

25:57.307 --> 26:02.571
[SPEAKER_02]: If I invest my time and my money into this and then make it passive after that.

26:02.611 --> 26:09.475
[SPEAKER_02]: Like, I mean, I wanna inspire and vision and put out content and I wanna learn because this is my passion as well.

26:09.495 --> 26:11.557
[SPEAKER_02]: And that's what's dangerous is this is a passion business

26:12.818 --> 26:14.439
[SPEAKER_02]: I've learned that from the Brad Chukers thing.

26:14.539 --> 26:15.079
[SPEAKER_01]: Yeah.

26:15.760 --> 26:15.980
[SPEAKER_01]: Yeah.

26:16.260 --> 26:16.480
[SPEAKER_02]: Dude.

26:16.860 --> 26:19.282
[SPEAKER_01]: But they say you can't duplicate genius, right?

26:19.382 --> 26:19.662
[SPEAKER_02]: Yeah.

26:20.002 --> 26:24.685
[SPEAKER_02]: But I am like, dude, I've focused on scalability so much that like, we're in like one room.

26:24.765 --> 26:30.349
[SPEAKER_02]: And we can make up to a million dollars of revenue in one room pretty easy, just on retainer plans.

26:30.369 --> 26:31.790
[SPEAKER_01]: Ooh, we can talk to them about the plan.

26:31.810 --> 26:32.570
[SPEAKER_01]: So they're talking to me about that.

26:32.650 --> 26:34.231
[SPEAKER_02]: So then all we do is we go, all right.

26:34.351 --> 26:35.172
[SPEAKER_02]: Well, we did that.

26:35.232 --> 26:37.753
[SPEAKER_02]: Let's go over and do that again over here in this room.

26:38.474 --> 26:40.455
[SPEAKER_02]: And it doesn't even have to require a whole new branding.

26:41.863 --> 26:45.564
[SPEAKER_02]: Like, we just buy more gear, we have about maybe $100,000 a gear.

26:46.265 --> 26:49.826
[SPEAKER_02]: So that's the, that's the, that's not you, anybody you're address.

26:49.846 --> 26:51.006
[SPEAKER_02]: So they don't break it over here.

26:51.026 --> 26:56.208
[SPEAKER_02]: But $100,000 and then like, a million dollar return potential.

26:56.648 --> 27:00.670
[SPEAKER_02]: So that's a good return plus you create cool jobs for people.

27:01.610 --> 27:05.752
[SPEAKER_02]: And then instead of me thinking like, oh, I need to keep 80% of this.

27:05.792 --> 27:07.572
[SPEAKER_02]: And whatever, like as much as possible and take it.

27:08.132 --> 27:09.513
[SPEAKER_02]: No, I want to like make sure it's like,

27:10.638 --> 27:12.541
[SPEAKER_02]: Hey, look, we're pretty good personally right now.

27:12.601 --> 27:14.363
[SPEAKER_02]: So it's like it's easier to make the decision.

27:14.843 --> 27:23.334
[SPEAKER_02]: And it's like, hey, I would like this to be more like investment style, and so I'm working towards that and training the team and then got to make more sales.

27:23.715 --> 27:26.098
[SPEAKER_02]: I'm at that part where if I make another sale,

27:27.177 --> 27:32.639
[SPEAKER_02]: Um, one or two could get a new hire and then work even more without me.

27:32.839 --> 27:39.922
[SPEAKER_01]: I think same here, a 10x move is really thinking about how I could do this as either a team or somebody run something for me.

27:40.362 --> 27:45.104
[SPEAKER_01]: Like for example, we're talking about something right now, um, called Brand OS.

27:45.284 --> 27:47.064
[SPEAKER_02]: Yeah, the brand operating system.

27:47.244 --> 27:48.285
[SPEAKER_01]: I came to you and I was like, Good!

27:49.157 --> 27:49.837
[SPEAKER_01]: great idea.

27:50.498 --> 27:52.960
[SPEAKER_01]: I don't want to do it, but I think I want to do it with you.

27:53.260 --> 27:59.004
[SPEAKER_01]: You know, yeah, so it's like the the next things that that I do are have to fall into two categories.

27:59.544 --> 28:05.188
[SPEAKER_01]: It really like improves what I'm already doing or plays on what I'm already doing.

28:05.668 --> 28:07.249
[SPEAKER_01]: And I have to have somebody doing it for me.

28:07.809 --> 28:09.090
[SPEAKER_01]: Like that's how I'm thinking now.

28:09.751 --> 28:11.392
[SPEAKER_02]: And you think that in partnership with that.

28:12.573 --> 28:14.174
[SPEAKER_02]: And then from there, I'm thinking,

28:15.266 --> 28:18.088
[SPEAKER_02]: how do I not do it because I'm going to create chaos.

28:18.448 --> 28:26.093
[SPEAKER_02]: And I think I am better, like I've learned, I'm better in the situation of inspiration, motivation, leadership, like that.

28:26.413 --> 28:27.094
[SPEAKER_02]: That's my next.

28:27.234 --> 28:28.935
[SPEAKER_01]: That's probably how you talk how that next growth club.

28:29.455 --> 28:29.775
[SPEAKER_01]: Oh, cool.

28:30.296 --> 28:30.776
[SPEAKER_01]: You didn't know that.

28:31.396 --> 28:32.177
[SPEAKER_01]: I didn't realize that.

28:32.297 --> 28:34.799
[SPEAKER_01]: Kansas City folks, you want to see this guy talk how that next growth club?

28:35.359 --> 28:35.899
[SPEAKER_01]: Oh, that would be cool.

28:37.000 --> 28:38.581
[SPEAKER_01]: Branding marketing and AI baby.

28:38.981 --> 28:50.950
[SPEAKER_02]: Oh yeah, that's your stuff and I've learned The biggest takeaway I'll just say for AI is that it's not about being the guru because it just creates another software That now a business owner has to learn

28:51.317 --> 29:13.919
[SPEAKER_02]: Nobody wants another software, they're we're teaching all around the to be the best entrepreneur it's not doing all the things it's not being the technist so don't be the AI guru hire the AI guru well guess what making the most millionaires right now people who could teach and specifically right now AI you want to teach your team AI because it could speed up there but if you have that guy that's you know how to teach your team

29:14.818 --> 29:17.479
[SPEAKER_01]: By the way, we might have a course coming in on our school.

29:17.679 --> 29:18.260
[SPEAKER_02]: Yeah, yeah.

29:18.500 --> 29:18.680
[SPEAKER_02]: Yeah.

29:19.240 --> 29:20.521
[SPEAKER_01]: So I look big to stuff as I go.

29:20.641 --> 29:21.641
[SPEAKER_01]: But it's actually going to happen.

29:21.661 --> 29:22.162
[SPEAKER_01]: I don't know when.

29:22.222 --> 29:22.982
[SPEAKER_01]: It's just going to happen.

29:23.582 --> 29:24.663
[SPEAKER_02]: We need accountability here.

29:25.783 --> 29:26.324
[SPEAKER_02]: Someone say it.

29:26.504 --> 29:27.204
[SPEAKER_02]: Just telling them.

29:27.244 --> 29:30.045
[SPEAKER_01]: I remember Elon Musk sold his first Tesla 13 years before it came out.

29:30.986 --> 29:31.366
[SPEAKER_02]: Oh, nice.

29:31.566 --> 29:32.987
[SPEAKER_02]: But he had a way to catch it, right?

29:33.447 --> 29:35.048
[SPEAKER_02]: When you read his book, he was like, I hope this works.

29:37.285 --> 29:37.565
[SPEAKER_02]: Awesome.

29:37.765 --> 29:38.606
[SPEAKER_02]: He knew it was going to work.

29:38.626 --> 29:40.667
[SPEAKER_02]: He just didn't have a full intent to do all this though.

29:40.687 --> 29:42.088
[SPEAKER_01]: We are actually going to do it.

29:42.108 --> 29:44.990
[SPEAKER_01]: We are actually actually doing it like on my website.

29:45.030 --> 29:46.051
[SPEAKER_02]: It has a teaser already.

29:46.271 --> 29:50.874
[SPEAKER_01]: Well, what we're looking to do is to build it so strong with a lot of members.

29:50.894 --> 29:52.275
[SPEAKER_01]: We just passed 100.

29:52.615 --> 29:53.796
[SPEAKER_01]: That's actually a really good spot.

29:55.037 --> 29:59.860
[SPEAKER_01]: Once we hit maybe 20 more probably in a charge monthly for it, a very low fee and just keep going up as we get more people.

29:59.960 --> 30:00.140
[SPEAKER_02]: Yeah.

30:00.500 --> 30:01.721
[SPEAKER_01]: So it's happening guys.

30:01.761 --> 30:02.601
[SPEAKER_01]: It's really really happening.

30:02.641 --> 30:04.843
[SPEAKER_01]: It's a link below for our school community if you're not on there.

30:05.423 --> 30:06.844
[SPEAKER_01]: Get your butt on their stuff.

30:07.325 --> 30:14.890
[SPEAKER_02]: It is stage one to installing a complete brand operating system as well as your operating system, Abos.

30:15.191 --> 30:19.634
[SPEAKER_01]: Oh, Abos, action-coach business operating system because everything needs an operating system now.

30:19.894 --> 30:23.477
[SPEAKER_01]: You, as the entrepreneur, can no longer be the system.

30:23.857 --> 30:30.002
[SPEAKER_01]: That's how you can never connect your businesses when you are the bottleneck to your business, because you do everything.

30:30.122 --> 30:33.985
[SPEAKER_01]: Like, for example, your business cannot run off the Jared Taylor operating

30:35.703 --> 30:38.444
[SPEAKER_01]: It has to run off the JT Visuals operating system.

30:39.204 --> 30:43.006
[SPEAKER_01]: So much so that if you're gone, a five-year-old could come read the manual and say, got it, let's go.

30:43.206 --> 30:45.327
[SPEAKER_01]: Okay, can we increase the age a little bit, though?

30:45.567 --> 30:49.068
[SPEAKER_01]: I'm just, well, you don't want a five-year, but I'm thinking of my Theo.

30:49.108 --> 30:50.429
[SPEAKER_02]: I'm like, dude, he's not going to do anything.

30:50.449 --> 30:52.489
[SPEAKER_02]: Well, all right, you get the point.

30:52.569 --> 30:53.010
[SPEAKER_02]: You get the point.

30:53.070 --> 30:58.172
[SPEAKER_02]: Well, like, on Galaxian Mozi said a four-year-old, so there, no, he said third-grader.

30:58.772 --> 31:00.432
[SPEAKER_02]: Oh, I thought he said fourth-grader, and then I said fourth.

31:00.893 --> 31:01.533
[SPEAKER_01]: You know what I'm saying?

31:01.553 --> 31:01.933
[SPEAKER_01]: It's the thing.

31:01.953 --> 31:03.013
[SPEAKER_01]: Okay, there you go.

31:03.053 --> 31:03.654
[SPEAKER_01]: I disagree.

31:06.668 --> 31:10.732
[SPEAKER_02]: All right, we're starting this podcast is really helped too.

31:10.852 --> 31:24.707
[SPEAKER_02]: Like, oh my god, and I'm not saying it because I sell podcasts, but it's because I could be able to chat like this and then it creates the buzz around that if you're good at sales, this is a really good warm up into the sales is what I've learned.

31:24.748 --> 31:27.731
[SPEAKER_02]: You don't see the direct sales right away from like

31:27.971 --> 31:39.792
[SPEAKER_02]: Oh, I can track that they came from the podcast and I've never met them and they all sudden they signed up like that happens Way later when you have like millions of subscribers, but yeah, you get the buzz and then you could be like

31:40.890 --> 31:41.951
[SPEAKER_02]: Oh, dude, it's a reminder.

31:42.031 --> 31:43.191
[SPEAKER_02]: Oh, I also have your podcast.

31:43.211 --> 31:44.912
[SPEAKER_02]: And it's like, oh, yeah, you know what I was talking about?

31:45.172 --> 31:46.413
[SPEAKER_02]: They're like, what was your greatest takeaway?

31:46.433 --> 31:48.134
[SPEAKER_02]: And you get those conversations.

31:48.154 --> 31:49.134
[SPEAKER_02]: I'm sure it's got people say that.

31:49.555 --> 31:49.795
[SPEAKER_01]: Yeah.

31:50.355 --> 31:51.436
[SPEAKER_01]: One guy causing money Joe.

31:51.696 --> 31:52.336
[SPEAKER_01]: I'm like, oh, cool.

31:52.556 --> 31:58.259
[SPEAKER_01]: Well, the podcast is a 10x activity that we do for an eventual 10x that we haven't seen yet, but we know it's going to happen.

31:58.539 --> 31:58.719
[SPEAKER_02]: Yeah.

31:58.940 --> 32:03.942
[SPEAKER_01]: We've already surpassed the top podcast, which is because what is it?

32:05.003 --> 32:05.723
[SPEAKER_01]: The top podcast.

32:05.763 --> 32:08.985
[SPEAKER_02]: And I was counting how many people I know came from social media in general.

32:09.638 --> 32:15.746
[SPEAKER_01]: Oh, well, I was basically saying that they say if you do 21 episodes, you're already top of how many podcasters.

32:16.788 --> 32:17.769
[SPEAKER_02]: Sorry, I'm still doing the math.

32:17.809 --> 32:25.019
[SPEAKER_02]: I think it's like $40,000, $50,000 that I've made just from social media, like if you can actually track it, the problem is a lot of people can't track it.

32:26.093 --> 32:27.855
[SPEAKER_02]: But I go back and I'm not having time to know.

32:28.355 --> 32:30.537
[SPEAKER_01]: Head conversations talk about social media things.

32:30.557 --> 32:33.700
[SPEAKER_02]: Sorry, I was talking about the results from like doing podcast and social media.

32:34.160 --> 32:35.982
[SPEAKER_02]: OK. All right, all right, now I'm done.

32:36.122 --> 32:36.322
[SPEAKER_01]: Go.

32:36.482 --> 32:37.363
[SPEAKER_01]: I forgot what I asked.

32:38.544 --> 32:38.804
[SPEAKER_01]: ADHD.

32:38.824 --> 32:39.645
[SPEAKER_01]: Oh, don't know.

32:40.526 --> 32:44.129
[SPEAKER_01]: We've made it in the top podcast because we done more than 21 episodes, right?

32:44.269 --> 32:45.910
[SPEAKER_01]: Yeah, it's not statistic that says something like that.

32:46.351 --> 32:49.413
[SPEAKER_01]: So we know that the 10x results will is on his way.

32:49.473 --> 32:50.835
[SPEAKER_01]: We haven't felt it.

32:51.395 --> 32:52.997
[SPEAKER_01]: But we're starting to make money with this podcast.

32:53.117 --> 32:53.518
[SPEAKER_01]: It's great.

32:53.658 --> 32:57.523
[SPEAKER_01]: So we see a light at the end of the tunnel and it's not a freight train coming towards us.

32:57.603 --> 32:57.844
[SPEAKER_01]: Yeah.

32:58.204 --> 33:00.027
[SPEAKER_02]: And it's pretty low dollar that we've put in.

33:00.287 --> 33:01.709
[SPEAKER_02]: So it really works.

33:01.809 --> 33:02.530
[SPEAKER_01]: It's just our time.

33:02.570 --> 33:02.730
[SPEAKER_01]: Yep.

33:03.051 --> 33:05.614
[SPEAKER_02]: But we're seeing an increase in like subs and everything else.

33:05.654 --> 33:06.876
[SPEAKER_02]: But like when it comes to,

33:08.157 --> 33:13.400
[SPEAKER_02]: the ROI of direct customers that are tracked only to the podcast, that's the hard part.

33:13.460 --> 33:15.581
[SPEAKER_01]: If we didn't have the podcast, we wouldn't have the school community.

33:16.221 --> 33:22.484
[SPEAKER_01]: We've been able to build the school community to where school itself uses our platform and advertise for other people to start their platform.

33:22.860 --> 33:24.180
[SPEAKER_02]: Yeah, that's pretty cool.

33:24.280 --> 33:24.880
[SPEAKER_02]: Yeah, that's great.

33:25.421 --> 33:31.322
[SPEAKER_01]: So anyways, guys, a 10X move means you have to make an investment of time and or money.

33:31.842 --> 33:32.462
[SPEAKER_01]: Just remember that.

33:32.922 --> 33:37.763
[SPEAKER_01]: And as a mindset to Jared, you really did a good job at saying, hey, I had a 10X mindset.

33:38.464 --> 33:44.185
[SPEAKER_01]: The first mindset is who do I actually get to help me with this versus how do I do this myself?

33:44.945 --> 33:49.946
[SPEAKER_01]: And the other mindset shift is understanding that there's a mean investments that are necessary.

33:53.387 --> 33:59.171
[SPEAKER_01]: And we still made low-dollar amounts based on what we put in, we're making money, but way lower than what we've put in.

33:59.672 --> 34:00.652
[SPEAKER_01]: But we know it's coming.

34:01.453 --> 34:05.776
[SPEAKER_01]: And it might not come directly from the podcast, but it comes from doing the podcast.

34:05.876 --> 34:06.517
[SPEAKER_01]: If that makes sense.

34:06.617 --> 34:06.797
[SPEAKER_02]: Yeah.

34:07.357 --> 34:11.660
[SPEAKER_02]: So the Timics move is an investment of time and money upfront.

34:12.120 --> 34:13.001
[SPEAKER_02]: Those are good words.

34:13.061 --> 34:14.222
[SPEAKER_02]: It's not from the podcast.

34:14.262 --> 34:15.463
[SPEAKER_02]: It's through the podcast.

34:15.898 --> 34:24.724
[SPEAKER_01]: Yeah, share your 10x moves or based off what we talked about today, share what your next 10x move will be in the expected result that you want to get from that.

34:25.565 --> 34:26.565
[SPEAKER_01]: We'd love to hear stories.

34:26.946 --> 34:27.046
[SPEAKER_01]: Yeah.

34:27.066 --> 34:31.349
[SPEAKER_01]: But in the comments, join our school community and post on there too.

34:31.749 --> 34:33.630
[SPEAKER_01]: Let's see who the next top contributor would be.

34:33.910 --> 34:34.030
[SPEAKER_01]: Yeah.

34:34.050 --> 34:35.151
[SPEAKER_01]: John Wheeler, love you.

34:35.511 --> 34:37.653
[SPEAKER_01]: But let's see if something could knock him off that top contributor.

34:38.113 --> 34:41.276
[SPEAKER_01]: I think I just motivated him just to be able to use him because he's very competitive.

34:41.296 --> 34:41.576
[SPEAKER_02]: Yeah.

34:41.917 --> 34:48.262
[SPEAKER_01]: So anyways guys, Joseph Garrett here business coach action coach telling you to stay strong.

34:48.282 --> 34:49.604
[SPEAKER_02]: Did you do bait saying my line?

34:49.724 --> 34:51.585
[SPEAKER_01]: I was going to say keep on keeping on.

34:51.605 --> 34:52.726
[SPEAKER_01]: Keep on keeping on.