May 8, 2026
Why Top Coaches Don’t Care About Viral Views
S3E14 Join our Entrepreneur Experience Hub for resources, community, & courses!
https://jtvsuals.com/skool
Are you stuck in the technician trap?
In this episode of The Entrepreneur Experience, we break down the exact mindset shifts needed to scale from $1M to $100M. We dive into the strategies of heavy hitters like Ryan Pinetta, Myron Golden, and Dan Martell to see how they saturate the market and monetize even with smaller audiences.
Mentioned This Episode
Smart Board - https://amzn.to/41Gd9DF
Plaude - https://amzn.to/4cBFhgh
Ray-Ban Meta Glasses: https://amzn.to/3QfHnLu
-- Sponsored Links --
ActionCOACH Kansas City: Take Control of Your Business with World-Class Coaching
https://actioncoachkansascity.com
JT VSUALS: Test-Drive a podcast with our paid guest experience
https://jtvsuals.com
-- Podcasting Gear and Resources --
Neuro gum (helps focus before a podcast):
https://amzn.to/4vCMkhy
Mobile phone tripod:
https://amzn.to/3AfwKjL
Wireless Mic that can work on your phone:
RØDE Wireless ME
Single Version: https://amzn.to/4cixvFM
Dual Version: https://amzn.to/46zDK76
^^ Handheld Grip for that mic if desired ^^
https://amzn.to/3AcVlWd
$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)
Behringer XM8500
https://amzn.to/4fsKsQt
Fantastic Mic! High Quality:
Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt
Shure MV7X (more affordable) https://amzn.to/3SC462k
Shure MV7+ (USB C + XLR. Ít could possible plug directly into phone) https://amzn.to/46z068P
Most affordable XLR Recorder:
Zoom PodTrak P4 https://amzn.to/3SDqAAj
---
"The Entrepreneur Experience" is not just a podcast; it's a community. Tune in, send us your questions, and let's explore the exciting world of entrepreneurship together!
Subscribe to our channel to stay updated on new episodes and join our growing community: https://www.youtube.com/@TheEntrepreneurExperience?sub_confirmation=1
Listen on your favorite platform: https://network.jtvsuals.com/show/the-entrepreneur-experience/
Find more content from the hosts:
@jtvsuals @actioncoachkc @jared_taylor
---
WEBVTT
00:00.031 --> 00:04.116
[SPEAKER_00]: Millions off of thousands of views like they're not even that crazy.
00:04.517 --> 00:13.409
[SPEAKER_00]: Yeah, and then there there was a guy there interviewing him at 30,000 Yeah, and he's making 3 million what got you to a million won't get you to 100 million and what's the real difference?
00:13.429 --> 00:16.473
[SPEAKER_02]: It's focusing on the thing that we'll get you to 100 million now.
00:16.513 --> 00:28.148
[SPEAKER_02]: Focus is actually key to winning if you want to win and the focus is To let go you feel like you're giving up control When reality you're giving up space to get more control
00:29.866 --> 00:35.515
[SPEAKER_03]: You know what is up everybody, welcome back to another episode of the Entrepreneur Experience.
00:35.535 --> 00:49.596
[SPEAKER_00]: The Entrepreneur Experience is like a French, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah,
00:49.576 --> 00:51.057
[SPEAKER_02]: And I have no idea where that came from.
00:51.398 --> 00:53.640
[SPEAKER_00]: It came from this cup of coffee, because it's your birthday, Joe.
00:54.281 --> 00:54.641
[SPEAKER_02]: Thank you.
00:54.761 --> 00:55.522
[SPEAKER_02]: Happy birthday, man.
00:55.962 --> 00:57.584
[SPEAKER_00]: But anyways, welcome to this podcast.
00:57.644 --> 00:59.045
[SPEAKER_00]: Thank you so much for listening.
00:59.105 --> 01:08.295
[SPEAKER_00]: Whether you are just starting out in business or you're already looking into selling your business or you're getting a million emails saying people want to acquire your business.
01:08.635 --> 01:09.636
[SPEAKER_00]: You're in the right spot.
01:09.896 --> 01:12.379
[SPEAKER_02]: Well, you are because you're going to hear everything on entrepreneurship here.
01:12.739 --> 01:15.101
[SPEAKER_02]: So your stories, you are renting.
01:15.522 --> 01:18.925
[SPEAKER_02]: We're going to talk about things that are actually important in entrepreneurial.
01:18.905 --> 01:19.886
[SPEAKER_02]: things today.
01:19.987 --> 01:23.732
[SPEAKER_02]: For example, we've been talking about AI processes, marketing, branding.
01:24.113 --> 01:27.217
[SPEAKER_02]: We've been inviting people on here that talk about how they do things.
01:27.518 --> 01:42.820
[SPEAKER_02]: So look, no matter how good you are in business or how suck you are in business or just in your overwhelm, this is the spot for you to find hope, to find joy, to find a conversation, and possibly even answers to what you're going through or what you should do in the future.
01:42.800 --> 01:44.724
[SPEAKER_02]: Think you can also steer us in the round direction.
01:44.944 --> 01:52.679
[SPEAKER_02]: Yeah, just comment some studying all these big name coaches who are doing like these $100,000 coaching deals like my ring golden.
01:52.779 --> 01:54.062
[SPEAKER_02]: Oh, yeah, Ryan Pignetta.
01:54.362 --> 01:55.785
[SPEAKER_02]: You have Dan Martell.
01:55.805 --> 01:57.027
[SPEAKER_02]: You have Ed Milet.
01:57.348 --> 01:58.530
[SPEAKER_02]: I'm noticing
01:58.510 --> 02:00.552
[SPEAKER_02]: they're all doing something consistently.
02:01.132 --> 02:03.014
[SPEAKER_02]: They're recording daily.
02:03.634 --> 02:12.942
[SPEAKER_02]: Like, if you look at their stuff, there's something new daily or every other day at the very least once a week, but they have multiple platforms.
02:12.962 --> 02:15.344
[SPEAKER_02]: So, for example, Ryan has a real estate podcast.
02:15.484 --> 02:21.229
[SPEAKER_02]: And so, there's something coming out every single day and reality, one platform is like just posting once a week.
02:21.489 --> 02:28.315
[SPEAKER_02]: Yeah,
02:28.295 --> 02:29.296
[SPEAKER_02]: and they're getting noticed.
02:30.378 --> 02:36.085
[SPEAKER_02]: And they all said something, they're like, yeah, it took me four or five years of just not stopping before I can start monetizing this big time.
02:36.385 --> 02:47.399
[SPEAKER_00]: Well, actually, dude, how many dude are you ready to sit me one of Ryan talking about all of his, how they're monetizing with low numbers, dude.
02:47.940 --> 02:49.102
[SPEAKER_00]: And crazy.
02:49.122 --> 02:49.802
[SPEAKER_00]: It's impressive.
02:49.883 --> 02:51.204
[SPEAKER_00]: I didn't even make it all the way through it yet.
02:51.485 --> 02:53.127
[SPEAKER_00]: It's gonna resume on the way home.
02:53.407 --> 02:53.848
[SPEAKER_00]: Yeah.
02:53.868 --> 02:58.133
[SPEAKER_00]: But I love hearing all those insights.
02:58.113 --> 03:01.658
[SPEAKER_00]: were moving in a direction, and then other people say it.
03:02.359 --> 03:05.703
[SPEAKER_00]: Dan Martell, he does a little more on the YouTube style.
03:06.124 --> 03:09.709
[SPEAKER_00]: I don't really see him more with, like, guests and stuff.
03:10.129 --> 03:10.390
[SPEAKER_00]: No.
03:10.470 --> 03:15.016
[SPEAKER_02]: Ryan's more of a, but he does things where he, like, goes to, like, these crowds and people will ask him questions.
03:15.036 --> 03:15.857
[SPEAKER_02]: Oh, yeah, answering them.
03:16.217 --> 03:19.121
[SPEAKER_02]: So that guy on the street, man on the street, he does things with kids.
03:19.242 --> 03:21.645
[SPEAKER_02]: He does things like, just regular people on the street.
03:21.865 --> 03:22.025
[SPEAKER_02]: Okay.
03:22.366 --> 03:24.529
[SPEAKER_02]: And then you had that one, one kid from school of hard knocks.
03:24.549 --> 03:25.049
[SPEAKER_02]: What does his name?
03:25.790 --> 03:26.972
[SPEAKER_02]: Oh, why do I know his?
03:26.952 --> 03:28.655
[SPEAKER_02]: I always go, that's the school hard knocks guy.
03:28.675 --> 03:29.316
[SPEAKER_02]: I don't know.
03:29.396 --> 03:32.281
[SPEAKER_02]: Well, the thing is like, he just started going around asking which people will what they do.
03:32.561 --> 03:32.782
[SPEAKER_02]: Yeah.
03:33.363 --> 03:36.067
[SPEAKER_02]: I'm like, and it took him a minute, and then all of a sudden, boom.
03:36.348 --> 03:37.029
[SPEAKER_02]: Yep.
03:37.049 --> 03:42.698
[SPEAKER_02]: My own goal, and if you look at his stuff like 10, 15 years ago, he's just on a whiteboard teaching people business.
03:43.440 --> 03:45.543
[SPEAKER_00]: And he's like, seeing him before he had all the clean cuts.
03:45.683 --> 03:46.024
[SPEAKER_00]: Yeah.
03:46.264 --> 03:47.506
[SPEAKER_00]: Yeah, I'm like, hard to recognize him.
03:47.526 --> 03:48.488
[SPEAKER_00]: Oh, shabby there.
03:48.468 --> 03:50.251
[SPEAKER_00]: So, and he's always teaching.
03:50.291 --> 03:57.221
[SPEAKER_00]: He has my own goal and a little more of the, let's record our seminars and teachings.
03:57.622 --> 04:01.267
[SPEAKER_02]: What's unique about him is he puts the word of God, the Bible, into his teaching.
04:01.568 --> 04:02.109
[SPEAKER_02]: Yeah.
04:02.129 --> 04:05.494
[SPEAKER_02]: But he does things like when he's preaching his sermons about God and business.
04:06.175 --> 04:08.018
[SPEAKER_02]: He does seminars, then he does these things.
04:08.078 --> 04:11.623
[SPEAKER_02]: I think at a studio he allows people to come and watch live.
04:11.603 --> 04:12.445
[SPEAKER_02]: And he's guessing them.
04:12.766 --> 04:13.528
[SPEAKER_02]: So he has a car.
04:13.548 --> 04:15.112
[SPEAKER_02]: I want his smart board dude.
04:15.533 --> 04:17.136
[SPEAKER_02]: Yeah, I want that smart lad.
04:17.157 --> 04:18.299
[SPEAKER_02]: Eight thousand dollar thing.
04:18.941 --> 04:19.342
[SPEAKER_02]: I know.
04:19.883 --> 04:20.866
[SPEAKER_02]: Well, I was on Amazon.
04:21.668 --> 04:21.868
[SPEAKER_02]: Okay.
04:22.189 --> 04:24.214
[SPEAKER_02]: And they have an 85 inch one.
04:24.234 --> 04:28.043
[SPEAKER_02]: That does really well, apparently with lots of good reviews for about.
04:28.816 --> 04:38.964
[SPEAKER_00]: $1,800, so I mean, guys, you should see it like we're putting a link in the description and yeah, it's an affiliate link But it helps support the show at no cost to you.
04:39.144 --> 04:40.207
[SPEAKER_00]: Yeah, but just check it out.
04:40.408 --> 04:44.158
[SPEAKER_00]: You don't have to buy it But like click the link and then go and see
04:44.138 --> 04:52.769
[SPEAKER_02]: How much this is in the variations because he's to reference what we're talking about it would be nice to do a seminar I'm sorry a webinar or even a hybrid people in the room.
04:53.049 --> 04:58.215
[SPEAKER_02]: Yeah, and then half of the board You can see all people on zoom watching and there's a camera.
04:58.235 --> 05:04.303
[SPEAKER_02]: Oh, there's a camera So you can like instruct and when you're waiting on the right board the people see it and the people on the zoom see it.
05:04.443 --> 05:05.404
[SPEAKER_00]: Yeah
05:05.384 --> 05:14.134
[SPEAKER_00]: I'm like, that's like Alex Hermosie did something like that and he like they showed it behind the scenes, whatever, and it's like you see all the faces of everyone on a giant LED wall.
05:14.514 --> 05:15.715
[SPEAKER_02]: Yeah, like that.
05:15.815 --> 05:22.162
[SPEAKER_00]: I have a GoFundMe link, by the way, if you want to buy my the goal is a $100 million.
05:22.202 --> 05:27.548
[SPEAKER_00]: If you want to, it won't go fun me, doesn't actually take service fees.
05:28.509 --> 05:29.350
[SPEAKER_00]: No, it's free.
05:29.482 --> 05:47.020
[SPEAKER_00]: Yeah, I always thought they did, but then I donated to a good cause, and then it was like, the way they positioned themselves was really good, because they said, please help us with a tip for our service, because this helps us to keep things like this going.
05:47.300 --> 05:50.904
[SPEAKER_02]: Yeah, but they also allow people to advertise on, go for it, me though.
05:51.404 --> 05:51.745
[SPEAKER_02]: Do you think?
05:52.025 --> 05:52.926
[SPEAKER_02]: Yeah, okay.
05:52.946 --> 05:53.847
[SPEAKER_02]: Or a meal train does now.
05:54.547 --> 05:54.848
[SPEAKER_02]: I don't know.
05:54.868 --> 05:56.049
[SPEAKER_02]: I just did a meal train for somebody.
05:56.069 --> 05:58.071
[SPEAKER_02]: It was like advertising all over the place.
05:58.338 --> 06:02.261
[SPEAKER_00]: Yeah, I might have to make the money where I clicked, I didn't see anything on GoFundMe.
06:02.341 --> 06:05.684
[SPEAKER_00]: But anyways, I thought that was a cool business move.
06:05.824 --> 06:07.646
[SPEAKER_02]: So there's a solution for everything.
06:07.746 --> 06:07.946
[SPEAKER_02]: Yeah.
06:08.347 --> 06:16.473
[SPEAKER_02]: When you're a people centric, when you actually think about the people you're trying to serve, and what they want, you start to build amazing products and services.
06:17.274 --> 06:18.916
[SPEAKER_00]: So dude, like, this is crazy.
06:19.116 --> 06:19.216
[SPEAKER_00]: Okay.
06:19.236 --> 06:19.696
[SPEAKER_00]: Think about.
06:20.157 --> 06:27.703
[SPEAKER_00]: But like the modern era in the paradigm shift that we're in, you combine both of our knowledge is
06:27.683 --> 06:29.485
[SPEAKER_00]: That's exactly what every business needs.
06:30.807 --> 06:44.185
[SPEAKER_00]: Like the reason why you can monetize and make a lot of money off of podcast channels is if you have a good operation and good business, you market it to get the right views, not necessarily the mass views.
06:44.245 --> 06:48.050
[SPEAKER_00]: Because if you go for mass views, that's very, very, very, very, very competitive.
06:48.791 --> 06:51.575
[SPEAKER_00]: Like if you can try, if you want, and if something goes, then cool.
06:51.996 --> 06:57.403
[SPEAKER_02]: But, and I've seen that work for people who sell products for a very low amount,
06:57.772 --> 07:02.216
[SPEAKER_02]: Yeah, and that's a mass audience that's on me to see business model, too.
07:03.097 --> 07:07.981
[SPEAKER_02]: For me, for example, I have two territories I work in Southern California and here in Kansas City, Missouri.
07:09.002 --> 07:12.465
[SPEAKER_02]: I want to make sure my audience is where they are at, right?
07:12.705 --> 07:12.985
[SPEAKER_01]: Yeah.
07:13.385 --> 07:14.987
[SPEAKER_02]: Or close to it.
07:15.047 --> 07:17.489
[SPEAKER_02]: People that can actually travel to see me.
07:17.729 --> 07:21.873
[SPEAKER_02]: The cool thing is what I do now, I mean, I could take any client all over the world.
07:22.053 --> 07:27.137
[SPEAKER_02]: But again, what I'm doing local events, I need to
07:27.623 --> 07:29.126
[SPEAKER_02]: to make sure that it goes to the right people.
07:29.146 --> 07:30.950
[SPEAKER_02]: So I'm a lower audience.
07:31.812 --> 07:33.896
[SPEAKER_02]: Yeah, but bigger ticket offer.
07:34.217 --> 07:34.417
[SPEAKER_00]: Yeah.
07:35.099 --> 07:38.666
[SPEAKER_00]: And then that means Ryan, like you brought him up, Pinetta, right?
07:39.248 --> 07:40.490
[SPEAKER_00]: Pinetta, because it's one of those.
07:40.871 --> 07:43.196
[SPEAKER_00]: And Ryan, if you watch this, I've been watching you at the long time.
07:43.216 --> 07:44.038
[SPEAKER_02]: You have no idea what he has.
07:44.058 --> 07:46.543
[SPEAKER_02]: But I actually have good hair just like you.
07:47.047 --> 07:49.712
[SPEAKER_00]: Yeah, same color, too.
07:49.733 --> 07:50.394
[SPEAKER_02]: Yep.
07:50.414 --> 07:50.634
[SPEAKER_02]: Oh, no.
07:50.755 --> 07:56.326
[SPEAKER_02]: I actually was watching when he had like green and pink and you know how you used to colors hair for No branding.
07:56.527 --> 07:57.048
[SPEAKER_02]: Nope.
07:57.068 --> 07:59.693
[SPEAKER_00]: You know, you introduced me to look at the earlier days.
08:00.334 --> 08:06.507
[SPEAKER_00]: But anyways, like he makes What do you say millions off of thousands of views?
08:07.128 --> 08:08.510
[SPEAKER_00]: like they're not even that crazy.
08:09.010 --> 08:11.373
[SPEAKER_00]: And then there was a guy there in a viewing and he had 30,000.
08:11.393 --> 08:13.596
[SPEAKER_00]: Yeah, and he's making three million.
08:13.636 --> 08:15.118
[SPEAKER_00]: But you know how he makes those offers?
08:15.218 --> 08:19.324
[SPEAKER_02]: And again, I mean, I'm sure there's a lot of ways but I was watching what he's doing.
08:19.944 --> 08:22.948
[SPEAKER_02]: He doesn't have millions of followers.
08:23.088 --> 08:24.831
[SPEAKER_02]: He has a lot of enough followers.
08:25.311 --> 08:31.259
[SPEAKER_02]: But he does offers like, hey, I'm gonna start this thing where I'm gonna give leads so much to you who wanna hold, so do you want it?
08:31.279 --> 08:32.140
[SPEAKER_02]: And I was like, yes.
08:32.120 --> 08:54.830
[SPEAKER_02]: It's on the wall the way he does things where people are like, hey, can I golf with you to have you golf He's like, well, if you pay me 10 grand, I'll you can fly on golf with me and we can talk and shop I'm like these guys are geniuses Like he just found a way to like fund his golfing hobbies Taking it, but all right, but for people to die or yeah that They have to show it.
08:54.990 --> 08:56.112
[SPEAKER_02]: Yeah, my renders the same thing too.
08:56.432 --> 08:59.777
[SPEAKER_02]: Yeah My renders like I want by myself a jet.
08:59.797 --> 09:00.658
[SPEAKER_02]: How do I do it?
09:01.212 --> 09:09.512
[SPEAKER_02]: So he's like, if he cost me this much, this much, this much, he's like, okay, cool, I'm going to put out 150,000 more offer, I'm going to go to my audience right now and just say, hey, guys, I do this.
09:09.532 --> 09:10.454
[SPEAKER_02]: I have two slots open.
09:10.875 --> 09:13.341
[SPEAKER_02]: It's going to be three days with me in this cabin.
09:13.361 --> 09:17.972
[SPEAKER_02]: I don't know, I'm just making things up, but all right, business moves that make a difference.
09:17.952 --> 09:21.719
[SPEAKER_00]: Okay, so we've kind of talked a little bit about it already, I think.
09:21.759 --> 09:24.645
[SPEAKER_00]: But there's one that's a concept that made a difference for me.
09:25.086 --> 09:31.318
[SPEAKER_00]: And you helped point this out because there's a core value that says, when it went matters and let go of the rest.
09:31.338 --> 09:31.959
[SPEAKER_02]: Oh, I love that one.
09:32.400 --> 09:32.921
[SPEAKER_02]: I love that one.
09:33.202 --> 09:34.965
[SPEAKER_00]: But you said it on accident.
09:35.401 --> 09:35.801
[SPEAKER_00]: wrong.
09:36.602 --> 09:39.426
[SPEAKER_00]: Like, it's still the same meaning.
09:39.446 --> 09:44.733
[SPEAKER_00]: It was just like, my articulation was wrong or it was a speaking engagement at growth club or something.
09:44.833 --> 09:47.536
[SPEAKER_00]: And you said focus on what matters and let go of the rest.
09:48.537 --> 09:54.064
[SPEAKER_00]: Which is kind of the same, but like there's that other saying like focus what you focus on grows.
09:54.865 --> 09:57.949
[SPEAKER_00]: And then in the idea we've talked about on this podcast where
09:58.317 --> 10:01.022
[SPEAKER_00]: to focus is to cut out, yeah.
10:01.042 --> 10:09.095
[SPEAKER_00]: So that alone in like my mindset, like there's one mind class that other episode.
10:09.115 --> 10:10.357
[SPEAKER_02]: So did I saw as a mindset?
10:10.417 --> 10:13.963
[SPEAKER_00]: Like we said two or 23 or something like that a thousand times mindset.
10:13.943 --> 10:26.889
[SPEAKER_00]: But yeah, like seriously though, like everything starts with the renewing of your mind in the spiritual way and in the business way and that was something that just like I can only rise to the level of my ignorance.
10:27.310 --> 10:27.470
[SPEAKER_00]: Yep.
10:28.212 --> 10:33.943
[SPEAKER_00]: And after that comes what breaks that ceiling is new knowledge.
10:34.025 --> 10:37.732
[SPEAKER_02]: I was watching a podcast, but my mentor, Brad Sugar, is for action coach.
10:37.752 --> 10:41.299
[SPEAKER_02]: She said, what got you to a million won't get you to $100 million.
10:42.421 --> 10:43.784
[SPEAKER_02]: And what's the real difference?
10:43.804 --> 10:46.870
[SPEAKER_02]: It's focusing on the things that will get you to $100 million now.
10:46.930 --> 10:47.551
[SPEAKER_02]: Yeah.
10:47.571 --> 10:54.565
[SPEAKER_02]: You had to focus so much on maybe a couple of things to get you to $1 million in revenue, but that's a start.
10:54.545 --> 10:58.169
[SPEAKER_02]: When you look at all those things, the focus needs to shift or evolve.
10:58.269 --> 11:02.173
[SPEAKER_02]: You know, I'd like to say evolve because you keep the same foundation.
11:02.193 --> 11:03.955
[SPEAKER_02]: You just evolve from the you grow up there.
11:04.876 --> 11:04.976
[SPEAKER_02]: Yeah.
11:05.157 --> 11:07.800
[SPEAKER_02]: But focus is actually key to winning if you want to win.
11:08.100 --> 11:08.460
[SPEAKER_01]: Yeah.
11:08.480 --> 11:09.021
[SPEAKER_02]: Like think about it.
11:09.421 --> 11:11.644
[SPEAKER_02]: If you're racing a car, yeah.
11:11.664 --> 11:13.646
[SPEAKER_02]: You have to focus on the end point.
11:13.706 --> 11:16.709
[SPEAKER_02]: If you start looking at other things on the road, you start to drift that way.
11:17.070 --> 11:17.590
[SPEAKER_01]: Yeah.
11:17.610 --> 11:19.252
[SPEAKER_02]: So in order to win, you have to focus.
11:19.532 --> 11:21.835
[SPEAKER_02]: So I had no idea I misset it.
11:21.815 --> 11:44.143
[SPEAKER_00]: Yeah, but that helped me that helped me so much because it was that one that was the analogy of the halftime show like it's halftime what are you gonna do with your business and it was like the middle of the year yeah how are you gonna go and make and catch up to your KPIs or what do you need to just and everything so keep that focus and the focus is
11:44.123 --> 11:45.024
[SPEAKER_00]: to let go.
11:45.044 --> 11:50.392
[SPEAKER_00]: And so that's helped me too, just because there was another thing that came up that's related.
11:50.452 --> 12:00.706
[SPEAKER_00]: This was the signal to noise ratio where if you think if you can get better at focusing even when there's noise, then you'll always stay focused.
12:01.167 --> 12:08.798
[SPEAKER_02]: Well, think about this, athletes who play in a team that tend to pack out stadiums have to really train like this.
12:09.479 --> 12:12.443
[SPEAKER_02]: How
12:12.507 --> 12:17.092
[SPEAKER_02]: Yeah, so we're here with Kansas City, we're here in Kansas City, we're here in Kansas City, we're ready to do.
12:17.372 --> 12:21.956
[SPEAKER_02]: They say that the Kansas City, two stadium is one of the loudest ones in all of the NFL.
12:21.996 --> 12:24.839
[SPEAKER_02]: Yeah, as far as the teams have you been there.
12:24.859 --> 12:26.341
[SPEAKER_02]: I have not because they hate crowds.
12:26.661 --> 12:41.856
[SPEAKER_02]: And I've watched it on TV where I'm watching the game at the Super Bowl and it's loud and you could tell like even the, what are the announcers or the moderators or what they are, they're having a hard time and they have the like over exactly and you see it where like,
12:41.836 --> 13:04.080
[SPEAKER_02]: the it's so loud the quarterback of the opposing team gets frustrated because they cannot hear anything when business and things get loud with everything else around yeah learning to hone in and narrow in on that focus yeah because sometimes the noise is fun while you learn to appreciate it or you learn that it's just a natural thing yeah like there is a natural level of business chaos
13:05.208 --> 13:08.032
[SPEAKER_02]: And sometimes chaos is fun.
13:08.673 --> 13:12.498
[SPEAKER_02]: But for people like you and me, it's just not always healthy to be in.
13:12.978 --> 13:17.505
[SPEAKER_02]: But again, Jordan Peterson said, stress is sometimes actually necessary, especially for men.
13:17.985 --> 13:26.977
[SPEAKER_02]: Like we were refined in the fire and our biological makeup is to be protectors and workers and all and stuff.
13:26.997 --> 13:28.279
[SPEAKER_02]: So naturally,
13:29.255 --> 13:32.358
[SPEAKER_02]: Because of all those things, we tend to be decent when it comes again.
13:32.378 --> 13:32.979
[SPEAKER_02]: It's not everybody.
13:33.339 --> 13:34.601
[SPEAKER_02]: And I'm not saying that females can't.
13:34.641 --> 13:37.604
[SPEAKER_02]: I'm just saying study science, all that stuff.
13:37.624 --> 13:39.867
[SPEAKER_02]: But in business, there's going to be a lot of noise.
13:41.088 --> 13:41.869
[SPEAKER_02]: A lot of distraction.
13:42.009 --> 13:45.893
[SPEAKER_02]: A lot of opportunities to just chase a squirrel.
13:45.913 --> 13:53.862
[SPEAKER_02]: And if you learn how to focus in on your objective, your goal, your vision, your dream, and figure out a way
13:54.787 --> 13:57.911
[SPEAKER_02]: to actually get that through your business and make no exceptions.
13:58.512 --> 13:58.853
[SPEAKER_02]: Don't get it.
13:59.173 --> 14:01.436
[SPEAKER_02]: That's what gets people from a million to a hundred million.
14:01.857 --> 14:04.160
[SPEAKER_02]: There's nothing really different.
14:04.240 --> 14:13.774
[SPEAKER_02]: I mean, there's business stuff, there's operation systems, but if you really want something and you're determined to get it, you cut the noise, you focus.
14:13.906 --> 14:18.414
[SPEAKER_00]: Yeah, and then take it all to noise ratio and then I'll think enough like marketing a little bit too.
14:18.694 --> 14:23.262
[SPEAKER_00]: It's like when you build your avatar, it's not that you like have to cut out everyone else.
14:23.643 --> 14:28.612
[SPEAKER_00]: No, like especially first when you're starting out, it's just that now you have a focus point.
14:29.273 --> 14:32.578
[SPEAKER_00]: And now you can focus on that and market to that kind of person.
14:33.340 --> 14:38.108
[SPEAKER_00]: But if you're marketing to med spas and a coaching client once in, then you go,
14:39.083 --> 14:53.481
[SPEAKER_00]: Okay, if it fits my scope of work and it's good and I can say yes, and then I might find that the actual is different and I adjust my marketing for that, like a lot of people struggle with ideal client profiles and avatars because they don't want to cut out.
14:54.642 --> 14:56.986
[SPEAKER_00]: people, but it's not about cutting out.
14:57.086 --> 14:58.528
[SPEAKER_02]: It's about focus about focus.
14:58.888 --> 15:06.460
[SPEAKER_02]: So my duck cleaning company in San Diego, our avatar was a white woman 35 to 55 years old two kids stayed at home.
15:06.901 --> 15:15.574
[SPEAKER_02]: That was who we were, and we learned that because when we looked back at all the call call profiles, that was the common pattern.
15:15.874 --> 15:18.879
[SPEAKER_02]: It was a life actually down between it was data.
15:19.279 --> 15:20.481
[SPEAKER_02]: And so we're like, look,
15:20.461 --> 15:31.141
[SPEAKER_02]: If we are attracting someone like that, all of our social media, everything has a track that, and then everything around that circle of influence will come.
15:31.562 --> 15:33.506
[SPEAKER_02]: Do that mean that we only serve as white people?
15:33.626 --> 15:33.847
[SPEAKER_02]: No.
15:34.147 --> 15:36.732
[SPEAKER_02]: Like, we serve as Hispanics, Blacks, Chinese, all that stuff.
15:36.712 --> 15:45.350
[SPEAKER_02]: But the advertising, the branding was messaging that type of person because that was the majority of the ideal client profile that we had.
15:45.450 --> 15:52.645
[SPEAKER_02]: People that didn't complain about money, people that had the disposable income to do something convenient versus an actual need.
15:52.625 --> 15:55.669
[SPEAKER_02]: So, it was, that's marketing, that's brand new.
15:55.689 --> 15:56.991
[SPEAKER_02]: You just have to focus on that.
15:57.391 --> 16:01.737
[SPEAKER_02]: So what's been like another business move that's really helped you?
16:02.278 --> 16:04.300
[SPEAKER_02]: Oh, which, and I'm going through this with one of my clients.
16:04.781 --> 16:10.509
[SPEAKER_02]: Another business move that helped me was understanding that there's three things that you need to be in business.
16:10.529 --> 16:11.991
[SPEAKER_02]: This comes from the email.
16:12.732 --> 16:12.832
[SPEAKER_02]: Okay.
16:12.852 --> 16:15.956
[SPEAKER_02]: Yeah, technician, manager, and a business owner or slash leader.
16:16.336 --> 16:19.020
[SPEAKER_02]: And you can only do two good and one very well.
16:19.675 --> 16:29.215
[SPEAKER_02]: Okay, and you have to know as a business owner when it's time to get out of the technician field and really manage and then lead your business.
16:30.217 --> 16:36.931
[SPEAKER_02]: So I have a client right now mechanic shop here in Kansas City and the bottleneck is the business owner not because he's horrible.
16:36.992 --> 16:39.557
[SPEAKER_02]: He just, you know, the business crew so fast.
16:39.537 --> 16:45.531
[SPEAKER_02]: He's answering the calls, leading, team meetings, doing the repairs, filling in for people, doing all that stuff.
16:45.771 --> 16:53.630
[SPEAKER_02]: Their next task is to write a list of everything he's doing, and 80% of it needs to be highlighted and delegated to somebody else.
16:53.650 --> 16:55.133
[SPEAKER_02]: And they're going to hire a generalist.
16:55.872 --> 16:57.714
[SPEAKER_02]: Go down the wall, down the wall, down the wall, down the wall.
16:58.335 --> 17:08.909
[SPEAKER_02]: So anyways, yeah, that's a move, and it's a painful move, because you feel like you're giving up control, but in reality you're giving up space to get more control.
17:09.449 --> 17:11.552
[SPEAKER_02]: It's a mindset shift, that's three, right?
17:11.833 --> 17:21.525
[SPEAKER_00]: So okay, here's another business move, okay, really helped me, and this is packaged, it's kind of like Mike moves.
17:21.843 --> 17:37.320
[SPEAKER_00]: So the biggest one moves, yeah, but the biggest part of the small moves is content and I'm not just saying that because we do it, but I'm saying it because with coaching with Joe he's like, you can't be
17:37.300 --> 18:03.949
[SPEAKER_00]: that landscape or who has a terrible yard like if you're going out and doing the best for other people but then you become your house and it's like there's some grace in it when you're looking for like good business because you know some people are better at doing things for others but if you're not doing it for yourself that's a sign of the next level that you need to be at and no joke now like
18:04.013 --> 18:07.878
[SPEAKER_00]: My client's based on how I want to do stuff from my business.
18:08.199 --> 18:08.539
[SPEAKER_00]: Yeah.
18:08.559 --> 18:13.626
[SPEAKER_00]: And it gives more ownership over direction we go on all of our other people we serve.
18:14.027 --> 18:21.697
[SPEAKER_02]: You know what type of businesses are notorious for stuff like that, which is like, they do the best for others and their stuff is all crappy.
18:22.118 --> 18:22.799
[SPEAKER_02]: Videoographers?
18:23.279 --> 18:25.042
[SPEAKER_02]: Well, no, I'm actually a video architect.
18:25.062 --> 18:26.764
[SPEAKER_02]: I don't know, I don't say marketers.
18:26.744 --> 18:29.928
[SPEAKER_02]: I have seen so many digital marketers.
18:30.128 --> 18:37.097
[SPEAKER_02]: Yeah, digital marketers and their Facebook is, I might do the, well, I don't have time because I'm doing this right for everybody else.
18:37.137 --> 18:40.522
[SPEAKER_02]: Like, yeah, but now like nobody's going to trust you.
18:41.283 --> 18:45.168
[SPEAKER_02]: Hmm, you know, so, and that's the world where people's digital marketing their Facebook doesn't.
18:45.528 --> 18:48.952
[SPEAKER_02]: So people are attracted to what you're doing, frankly, right?
18:48.972 --> 18:51.756
[SPEAKER_02]: Because most of the time people are watching you.
18:52.192 --> 18:53.514
[SPEAKER_02]: before they even call you.
18:54.115 --> 18:56.418
[SPEAKER_02]: So they're following you on Facebook, TikTok, Instagram.
18:57.200 --> 18:58.501
[SPEAKER_02]: They're watching YouTube videos.
18:58.622 --> 18:59.363
[SPEAKER_00]: Yep.
18:59.383 --> 19:08.817
[SPEAKER_00]: And then, like, I mean, there's so many layers, like, we might have to have a whole different thing, but there's so many layers of how that works.
19:09.202 --> 19:26.984
[SPEAKER_00]: but when it's not a paid ad, it can be hard to track the direct ROI, but that's because it's a little more abstract, but you can tell because there was one I was able to track at an email from someone who wanted to do business again, because I haven't sent to them in a long time.
19:28.126 --> 19:31.750
[SPEAKER_00]: But what I recently started converting my videos
19:32.371 --> 19:47.106
[SPEAKER_00]: into emails to promote the video, but it's written in a way that's like someone would actually read an email versus like here's all my events coming up and I was able to track back that that's why they contacted me again.
19:47.204 --> 19:48.666
[SPEAKER_00]: because they forgot how existed.
19:49.447 --> 19:52.632
[SPEAKER_00]: I wasn't on their algorithm, but I still had their contact.
19:53.032 --> 19:53.253
[SPEAKER_02]: Yeah.
19:53.413 --> 19:57.699
[SPEAKER_00]: So I sent an email, and then boom, but that email was based on my content.
19:57.859 --> 20:04.729
[SPEAKER_02]: That's why they say that gathering people's data is much more valuable than trying to make a very fast, quick sell.
20:06.492 --> 20:13.802
[SPEAKER_02]: So if you've noticed that there's a trend going on where people are saying, hey, click on this link and you can get a free, love, love, love.
20:14.947 --> 20:17.615
[SPEAKER_02]: Right, you click on there, put your email address, your number, all that kind of stuff.
20:17.636 --> 20:20.164
[SPEAKER_02]: Now they only do out of now, you're getting things over and over and over again.
20:20.204 --> 20:25.400
[SPEAKER_02]: And eventually, you're either just unsubscribe or you might even buy.
20:25.801 --> 20:26.323
[SPEAKER_02]: Yep.
20:26.708 --> 20:28.130
[SPEAKER_00]: and either of those is good.
20:28.990 --> 20:35.277
[SPEAKER_00]: Actually, all of it's good, like if they stay on, they'll only bathing as if they stay on, but they're ignoring and you end up in Spain.
20:35.497 --> 20:36.559
[SPEAKER_00]: That's what you don't want.
20:36.779 --> 20:39.362
[SPEAKER_00]: So if someone does unsubscribe, it helps.
20:39.822 --> 20:40.923
[SPEAKER_00]: Yeah, it does.
20:41.184 --> 20:43.686
[SPEAKER_00]: So yeah, content, but being consistent with it.
20:44.707 --> 20:49.172
[SPEAKER_02]: So now more than ever, everything's so visual, everything's on social media, everything's on YouTube.
20:49.553 --> 20:54.538
[SPEAKER_02]: If you're not creating content for your business, no matter what business it is,
20:54.518 --> 20:57.381
[SPEAKER_02]: I'm so tired of hearing people like, oh, but I'm different.
20:57.421 --> 20:57.961
[SPEAKER_02]: I mean, you need.
20:58.382 --> 20:58.722
[SPEAKER_02]: No, you're not.
20:59.683 --> 21:00.684
[SPEAKER_02]: Just know you're not.
21:01.525 --> 21:07.390
[SPEAKER_02]: If you're not putting yourself out there in front of your ideal market or even putting yourself out there to start seeing who is.
21:07.430 --> 21:14.056
[SPEAKER_02]: Because sometimes you won't even find out who your ideal client is until you start seeing who responds to your stuff.
21:14.217 --> 21:16.018
[SPEAKER_02]: Especially if you're brand new.
21:16.899 --> 21:21.083
[SPEAKER_02]: So you have to put things out there to see who your ideal client is.
21:21.063 --> 21:27.193
[SPEAKER_00]: I'm crafting an AI skill that will put in the school community to be able to help people who identify their ideal client profile.
21:27.213 --> 21:27.714
[SPEAKER_00]: There you go.
21:27.754 --> 21:30.158
[SPEAKER_00]: That's on the list.
21:30.699 --> 21:30.839
[SPEAKER_00]: Yeah.
21:31.700 --> 21:32.602
[SPEAKER_00]: It might be the student.
21:33.082 --> 21:35.426
[SPEAKER_02]: But no, those are some pretty good business moves.
21:35.446 --> 21:36.608
[SPEAKER_02]: This is the thing.
21:37.651 --> 21:45.239
[SPEAKER_02]: If you are willing to consistently or constantly make upgrades and evolution in your business, you'll survive.
21:45.599 --> 21:47.241
[SPEAKER_02]: Now, I do feel like there's too much.
21:47.901 --> 21:50.884
[SPEAKER_02]: I have people that just over-focus on the wrong things.
21:51.985 --> 21:59.673
[SPEAKER_02]: But your business must evolve, and you must have the attitude and the acceptance of, hey, things are going to keep changing before Google.
21:59.793 --> 22:00.173
[SPEAKER_02]: What was it?
22:02.015 --> 22:03.777
[SPEAKER_02]: Uh, yellow beaches.
22:04.347 --> 22:05.849
[SPEAKER_02]: Well, they were there at the same time.
22:05.869 --> 22:09.453
[SPEAKER_02]: Before before search engines online there was yellow pages.
22:09.493 --> 22:10.574
[SPEAKER_00]: Yeah, where are they now?
22:11.234 --> 22:15.539
[SPEAKER_00]: Well funny because it was like public data of like everyone's phone numbers.
22:15.919 --> 22:18.682
[SPEAKER_00]: It was it wasn't and now we're like someone out of my phone number.
22:18.702 --> 22:30.355
[SPEAKER_02]: It shouldn't People put on their shift, but they might this yellow pages finally made their search engine after Yahoo and Google pretty much Almost killed them
22:30.790 --> 22:36.035
[SPEAKER_00]: They're just new are they too late to the game is it just YP or is it was YP are they duck duck go?
22:36.575 --> 22:37.116
[SPEAKER_00]: No, YP.
22:37.316 --> 22:37.916
[SPEAKER_00]: Okay.
22:37.936 --> 22:38.897
[SPEAKER_00]: They should have acquired.
22:39.538 --> 22:40.859
[SPEAKER_00]: I don't know or an innovative.
22:41.119 --> 22:51.369
[SPEAKER_02]: I don't know you look at the the better business bureau They were the Google Review Center back in the days They never evolved and Google just pretty much spanked them dude.
22:51.769 --> 22:53.190
[SPEAKER_00]: Yeah Google did that with yelp.
22:53.571 --> 23:00.797
[SPEAKER_00]: It's wherever the tension is wherever the users are It doesn't matter how loyal or how much you want something to work if people aren't there
23:00.777 --> 23:03.540
[SPEAKER_02]: So there's anything that you should do in business.
23:03.680 --> 23:07.304
[SPEAKER_02]: That's where you need to consistently focus is where are the people?
23:07.765 --> 23:08.666
[SPEAKER_02]: Where are they shifting to?
23:08.686 --> 23:09.167
[SPEAKER_02]: Where are they now?
23:09.187 --> 23:12.190
[SPEAKER_02]: And you should have an attitude that says I accept change.
23:12.450 --> 23:14.052
[SPEAKER_02]: I accept having of all my business.
23:14.332 --> 23:15.514
[SPEAKER_00]: I think Google's okay.
23:15.614 --> 23:20.660
[SPEAKER_00]: Like Just because they switched to Gemini and stuff early on.
23:20.680 --> 23:23.282
[SPEAKER_00]: But there's still that like 9 billion views.
23:23.303 --> 23:27.407
[SPEAKER_02]: But if they were the first to come up with like a chat GBT thing.
23:27.788 --> 23:28.168
[SPEAKER_02]: Yeah
23:29.684 --> 23:33.189
[SPEAKER_02]: I mean, they would, yeah, that would have been you to want to either stop.
23:33.229 --> 23:35.392
[SPEAKER_00]: But they weren't, they weren't too far behind.
23:35.713 --> 23:36.153
[SPEAKER_00]: They weren't.
23:36.274 --> 23:38.717
[SPEAKER_00]: But Chadji, we did just pop.
23:38.737 --> 23:39.418
[SPEAKER_00]: Just took them out.
23:39.999 --> 23:41.521
[SPEAKER_02]: But then people slaughtered the open AI.
23:41.541 --> 23:42.222
[SPEAKER_02]: Is that what it's called?
23:42.242 --> 23:42.623
[SPEAKER_00]: Yeah.
23:42.643 --> 23:45.747
[SPEAKER_00]: And people still have that habit of going to Google.com, though.
23:45.767 --> 23:47.330
[SPEAKER_00]: And like, well, you know what I really like?
23:47.350 --> 23:47.750
[SPEAKER_00]: I've stopped.
23:47.770 --> 23:49.493
[SPEAKER_00]: I started using Chat and Cloud for all that stuff.
23:49.513 --> 23:51.275
[SPEAKER_00]: And you know what I do a lot when I just want a door.
23:51.295 --> 23:52.737
[SPEAKER_00]: Like, I don't know how to gauge this.
23:52.818 --> 23:57.244
[SPEAKER_00]: But I go to YouTube when I really want to just know something, but not like,
23:58.253 --> 24:09.568
[SPEAKER_00]: a book or like an overview of the radicals from TATGPT, but it's like, I want to hear about someone really talking about this so I can engage with it.
24:09.628 --> 24:10.109
[SPEAKER_00]: Do I love you?
24:10.129 --> 24:18.901
[SPEAKER_00]: And so I go to YouTube because it's not like, sure there's an algorithm and there might be Jim and I behind it, but like when you hit search, it's still kind of linear it feels like.
24:19.562 --> 24:22.506
[SPEAKER_02]: If it is, it's the number two search engine right now.
24:22.486 --> 24:37.592
[SPEAKER_02]: which has to be like the rules number one you two number two but who owns you two yeah Google and chat Tpt's nine billion users and I was watching this I had a long time ago I was watching this one short with a two kids like chat Tpt
24:37.994 --> 24:42.380
[SPEAKER_02]: Teach me how to be rich, like really, really, really rich without learning how to work hard.
24:42.400 --> 24:44.042
[SPEAKER_02]: I was like, yeah, yeah, without working hard.
24:44.062 --> 24:45.083
[SPEAKER_02]: Like just overnight rich.
24:45.964 --> 24:46.986
[SPEAKER_02]: It was hilarious, dude.
24:47.306 --> 24:48.147
[SPEAKER_02]: It was hilarious.
24:49.709 --> 24:51.652
[SPEAKER_02]: It was definitely a joke upon.
24:51.692 --> 24:55.237
[SPEAKER_02]: But I was like, one day, Chad's going to be able to teach people how to do that.
24:55.777 --> 24:58.200
[SPEAKER_02]: And it just takes from what's on the internet.
24:58.461 --> 25:00.944
[SPEAKER_02]: And it gives the advice, I love how breaks things down for you.
25:01.545 --> 25:01.925
[SPEAKER_02]: It's great.
25:02.046 --> 25:02.386
[SPEAKER_02]: I learned.
25:02.706 --> 25:05.470
[SPEAKER_02]: Yeah, I think I'm going to stick with Chad and then also play with the club.
25:06.192 --> 25:11.645
[SPEAKER_02]: Then I even have Plod right here, Plod, PL-A-U-D-E. Dude, there's some change in change.
25:11.685 --> 25:18.220
[SPEAKER_00]: My recommendation, though, is Cloud all in and use this Plod because that's good real-time stuff.
25:18.861 --> 25:21.187
[SPEAKER_00]: Cloud and Plod are both the same.
25:21.207 --> 25:22.610
[SPEAKER_00]: No, you're completely different.
25:22.710 --> 25:23.051
[SPEAKER_00]: Oh, shit.
25:23.171 --> 25:24.775
[SPEAKER_00]: Plod is hardware.
25:24.755 --> 25:35.913
[SPEAKER_00]: Well, their backside is like Gemini, it's clawed, it's jet GPT, is their backside, their physical hardware company that also made software on top.
25:36.033 --> 25:39.959
[SPEAKER_02]: You know how on Google, I used to have autobox and then it has it own summaries.
25:40.199 --> 25:42.202
[SPEAKER_02]: I'm a bit too slow, someone on that all the time.
25:42.924 --> 25:51.437
[SPEAKER_02]: Two areas that I was having challenges with, I could only summarize if I'm on zoom, if we're one to one person, it doesn't
25:51.417 --> 26:05.106
[SPEAKER_02]: this oh my gosh yeah it transcribes so you get the audio yeah transcriptions five other things if you want it and it has its own wifi so I can download and transcribe immediately so that was a business move
26:05.187 --> 26:06.308
[SPEAKER_02]: Yeah, what does that do?
26:06.689 --> 26:08.191
[SPEAKER_02]: It just makes things more efficient for me.
26:08.912 --> 26:14.859
[SPEAKER_02]: And you used to run on paper that I went to an iPad, not only use my iPad, but Am I iPad?
26:14.959 --> 26:17.383
[SPEAKER_00]: It levels up the premium, I think, to me.
26:17.523 --> 26:21.468
[SPEAKER_00]: Like, when you, yeah, when you, yeah, by your eyes, sorry, that took me a minute.
26:22.269 --> 26:22.810
[SPEAKER_00]: You put me in a tablet too.
26:22.830 --> 26:28.697
[SPEAKER_02]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,
26:28.677 --> 26:30.202
[SPEAKER_00]: Oh yeah, it's not where we're still on track.
26:30.804 --> 26:35.298
[SPEAKER_00]: I'll get to say some buying set because we're talking about plot and how that was a business move.
26:35.839 --> 26:36.562
[SPEAKER_02]: It was a business move.
26:36.582 --> 26:37.846
[SPEAKER_00]: I've had enough caffeine today.
26:37.906 --> 26:39.029
[SPEAKER_00]: I can't go track.
26:39.050 --> 26:39.892
[SPEAKER_02]: I have a snap on.
26:39.912 --> 26:40.976
[SPEAKER_02]: I can take it off.
26:41.397 --> 26:42.079
[SPEAKER_02]: Oh nice.
26:43.510 --> 26:48.695
[SPEAKER_02]: Um, they have one without the clips so I can put it under my shirt and just, oh yeah, they have a ring bracelet.
26:48.775 --> 26:49.696
[SPEAKER_02]: They have bracelet.
26:50.297 --> 26:55.602
[SPEAKER_02]: They have a necklace version, they even have one that looks like a card you can put to the back of your phone.
26:56.123 --> 26:56.764
[SPEAKER_02]: Oh, I've seen that one.
26:56.784 --> 27:04.892
[SPEAKER_02]: Yeah, and you can record all your phone conversations and conversations outside of that, but this is it's able to pick up my conversations on the phone, by the way.
27:05.272 --> 27:06.594
[SPEAKER_02]: And I wear my meta glasses.
27:06.754 --> 27:09.737
[SPEAKER_02]: So it has tiny speakers that I can hear it picks it up.
27:09.717 --> 27:12.262
[SPEAKER_00]: Wow, it does, interesting.
27:12.542 --> 27:22.982
[SPEAKER_00]: Okay, so he sent me a transcript with the summary and it came through and what was very impressive to me was actually that it had good speaker detection.
27:24.264 --> 27:28.873
[SPEAKER_00]: So instead of like YouTube transcript or something like that, it's all just blah, blah, blah, blah,
27:29.512 --> 27:52.566
[SPEAKER_00]: But yeah, this was like Joe was speaking or like speaker two was going in Speakers who might be it says that so that's something I have to go to the bathroom because I'm doing a lot of water, and you leave it on You just have to secure where those are being stored and don't share that password because those are some business moves
27:53.187 --> 27:53.627
[SPEAKER_00]: That's cool.
27:54.148 --> 27:57.571
[SPEAKER_00]: And that's a good one because it levels up the client experience.
27:57.872 --> 27:59.613
[SPEAKER_00]: You probably don't know if you have that feedback.
27:59.633 --> 28:01.715
[SPEAKER_02]: Yeah, but actually, I've been able to sell five of them.
28:02.336 --> 28:03.617
[SPEAKER_02]: I don't even make money off of this.
28:03.797 --> 28:05.519
[SPEAKER_02]: I convinced five clients to buy.
28:05.899 --> 28:06.680
[SPEAKER_00]: Oh, come on, man.
28:07.581 --> 28:09.182
[SPEAKER_00]: I don't necessarily do, dude.
28:09.723 --> 28:10.804
[SPEAKER_00]: Do you think there's some for blood?
28:11.565 --> 28:14.227
[SPEAKER_00]: Yeah, because it's on Amazon, link in the description.
28:14.748 --> 28:14.988
[SPEAKER_00]: All right.
28:15.368 --> 28:15.969
[SPEAKER_00]: Let's get one.
28:16.009 --> 28:19.052
[SPEAKER_00]: And then I'll go straight to the entrepreneur experience.
28:19.472 --> 28:19.633
[SPEAKER_00]: Yep.
28:20.413 --> 28:21.314
[SPEAKER_00]: I should be able to track it.
28:21.494 --> 28:22.215
[SPEAKER_02]: Let's go.
28:22.769 --> 28:23.632
[SPEAKER_02]: let's go.
28:23.673 --> 28:25.560
[SPEAKER_00]: That's it for businessmen.
28:25.741 --> 28:31.885
[SPEAKER_00]: Oh, I just I guess little bonus here is just leveling up a little bit of the dress.
28:32.067 --> 28:46.471
[SPEAKER_00]: I'm going to look at this with content marketing too is just if I everyone wants to like change their clothes to make it look like different days, but she like inspired by my own golden for the blue and yeah, actually, yeah, I was pretty nice.
28:46.531 --> 28:53.383
[SPEAKER_00]: I can believe it was so he's known for her for like the nice suits he wears he wears for a white beard.
28:53.363 --> 29:09.567
[SPEAKER_00]: And yes, very unique and clean cut, which is important and content, but you want to recognize a recognition or recognize ability and consistency, like sure I have a face and that's very unique, but so keeping the right haircut.
29:09.985 --> 29:11.548
[SPEAKER_00]: Dude, we get a barber on here.
29:11.568 --> 29:12.669
[SPEAKER_00]: Oh, I got one.
29:13.110 --> 29:14.633
[SPEAKER_00]: I'm trying to get my barber on here.
29:14.813 --> 29:16.616
[SPEAKER_00]: Jason, yeah, come on, man.
29:16.636 --> 29:18.098
[SPEAKER_00]: I thought you watched this Jason.
29:19.020 --> 29:21.804
[SPEAKER_00]: And then, dude, a suit shop or something, that would be cool.
29:21.824 --> 29:30.238
[SPEAKER_00]: But also, so I went with this just because everyone's changing their clothes when they shoot content to make it look like different days.
29:30.218 --> 29:37.510
[SPEAKER_00]: It's like no one's out there shouting like you wore that last video, you know, no one's doing who's who's really doing that.
29:37.530 --> 29:47.146
[SPEAKER_00]: But then also if you own it and you focus on that, now you're looking at the Mr. Rogers effect, where you can totally over and over.
29:47.166 --> 29:51.093
[SPEAKER_00]: Yeah, your closet should be the same thing if it's if it's for content.
29:51.113 --> 29:52.435
[SPEAKER_00]: It seems the song is wrong.
29:52.455 --> 29:52.615
[SPEAKER_00]: What is
29:53.219 --> 29:56.506
[SPEAKER_00]: It's a beautiful day in the neighborhood, a beautiful day.
29:56.627 --> 30:01.478
[SPEAKER_00]: Well, I know the Daniel Tiger version so well, because I don't even want to watch that anymore.
30:01.618 --> 30:01.859
[SPEAKER_02]: What?
30:03.001 --> 30:05.347
[SPEAKER_02]: Dude, a little trolley, remember?
30:06.369 --> 30:10.418
[SPEAKER_00]: The Daniel, Daniel, but it was so, like I learned so much about parenting.
30:10.820 --> 30:13.984
[SPEAKER_02]: That's the thing, it's not a realistic thing.
30:14.004 --> 30:16.347
[SPEAKER_02]: Have you ever watched Blueie and then just felt like you're a horrible father?
30:16.467 --> 30:17.028
[SPEAKER_02]: Well, we do do.
30:17.449 --> 30:17.709
[SPEAKER_02]: Yeah.
30:18.390 --> 30:19.071
[SPEAKER_02]: But you for me.
30:19.171 --> 30:20.272
[SPEAKER_02]: Oh, that dad's perfect.
30:20.653 --> 30:22.035
[SPEAKER_02]: Never gets upset at his kids.
30:22.555 --> 30:23.597
[SPEAKER_02]: Oh, he's playing with his kids.
30:23.617 --> 30:24.438
[SPEAKER_02]: He's always wrestling.
30:24.558 --> 30:25.880
[SPEAKER_01]: Where does he get his testosterone?
30:26.100 --> 30:28.744
[SPEAKER_02]: Oh, and he's working and he always takes time out to play with the kids.
30:29.144 --> 30:30.346
[SPEAKER_02]: How realistic is that, right?
30:30.406 --> 30:30.766
[SPEAKER_00]: Yeah.
30:30.786 --> 30:32.969
[SPEAKER_02]: I'm like, well, I like this.
30:33.169 --> 30:34.191
[SPEAKER_02]: I'm really a fan of Blueie.
30:34.211 --> 30:35.653
[SPEAKER_00]: You know why it's realistic?
30:35.853 --> 30:35.933
[SPEAKER_00]: Why?
30:35.913 --> 30:40.800
[SPEAKER_00]: because he's actually an entrepreneur who's exited as a business so he can play with his kids.
30:41.321 --> 30:41.942
[SPEAKER_00]: Is that what it is?
30:42.262 --> 30:43.684
[SPEAKER_00]: No, but that's what I mean.
30:43.724 --> 30:45.307
[SPEAKER_00]: So it's related to the spotcast.
30:45.407 --> 30:46.208
[SPEAKER_02]: That's how we feel better.
30:46.328 --> 30:46.568
[SPEAKER_02]: Yeah.
30:46.949 --> 30:49.573
[SPEAKER_02]: All right, and that's what we're trying to accomplish right now.
30:49.593 --> 30:53.358
[SPEAKER_00]: Okay, if we got into Daniel Tiger and Blue, we're out of this.
30:53.418 --> 30:54.620
[SPEAKER_00]: We got fathers.
30:54.920 --> 30:55.141
[SPEAKER_02]: Yeah.
30:55.702 --> 30:56.082
[SPEAKER_02]: Anyways.
30:57.504 --> 30:58.746
[SPEAKER_02]: Well, I got something to tell you.
30:59.868 --> 31:00.148
[SPEAKER_02]: What?
31:00.168 --> 31:03.413
[SPEAKER_02]: There's been a big mistake on Facebook.
31:03.433 --> 31:03.613
[SPEAKER_02]: What?
31:03.813 --> 31:04.975
[SPEAKER_02]: It wasn't my birthday yesterday.
31:05.545 --> 31:13.855
[SPEAKER_02]: Really, but I wanted to play it because people were saying happy birthday I'm like, I feel really good So there's a mistake.
31:13.895 --> 31:28.673
[SPEAKER_02]: So somebody I think you know our macho me name Yeah, she set up my Facebook and for some reason it was the link the counselor linked so her birthday was like showing up on my profile Because it's like it was a April 15, 1960 something.
31:28.893 --> 31:33.679
[SPEAKER_02]: Yeah, he looked at the date You would know that that's not me, but I want to really appreciate the coffee
31:35.532 --> 31:36.975
[SPEAKER_00]: Good job, I'm sorry.
31:37.015 --> 31:37.516
[SPEAKER_00]: She knew it.
31:37.536 --> 31:39.980
[SPEAKER_00]: She's shaking your hand like you got a feeling to me.
31:40.000 --> 31:43.126
[SPEAKER_02]: I'll throw them like it's not my birthday She's like don't tell you right away.
31:43.166 --> 31:46.492
[SPEAKER_00]: Don't tell Jared That's like way you guys are revealing some secret.
31:46.552 --> 31:47.514
[SPEAKER_00]: It's not a giant check.
31:47.554 --> 31:48.716
[SPEAKER_00]: What is this like?
31:48.736 --> 31:49.618
[SPEAKER_00]: I know it's not your life.
31:49.638 --> 31:50.419
[SPEAKER_02]: I will be a giant check
31:51.007 --> 31:52.229
[SPEAKER_02]: All right, guys, have a wonderful day.
31:52.269 --> 31:53.371
[SPEAKER_02]: Thank you so much for watching.
31:53.552 --> 31:59.142
[SPEAKER_02]: All the way up until this end with a little shenanigans at the end of the day, look, entrepreneurship can be fun.
31:59.203 --> 32:03.471
[SPEAKER_02]: I think Jared and I show that on our platform here, just stick to the basics, guys.
32:03.791 --> 32:05.495
[SPEAKER_02]: Focus on what matters, let go of the rest.
32:05.975 --> 32:08.801
[SPEAKER_02]: Go win at your business, provide for your family.
32:09.342 --> 32:10.023
[SPEAKER_02]: Be profitable.
32:10.043 --> 32:11.546
[SPEAKER_02]: That means you keep money, okay?
32:12.227 --> 32:14.852
[SPEAKER_02]: And build it so that we can have a legacy for your family.
32:15.814 --> 32:17.357
[SPEAKER_02]: Anyways, stay strong, y'all.
32:17.618 --> 32:19.461
[SPEAKER_02]: And be like Blueie, keep on, keep on on.
00:00.031 --> 00:04.116
[SPEAKER_00]: Millions off of thousands of views like they're not even that crazy.
00:04.517 --> 00:13.409
[SPEAKER_00]: Yeah, and then there there was a guy there interviewing him at 30,000 Yeah, and he's making 3 million what got you to a million won't get you to 100 million and what's the real difference?
00:13.429 --> 00:16.473
[SPEAKER_02]: It's focusing on the thing that we'll get you to 100 million now.
00:16.513 --> 00:28.148
[SPEAKER_02]: Focus is actually key to winning if you want to win and the focus is To let go you feel like you're giving up control When reality you're giving up space to get more control
00:29.866 --> 00:35.515
[SPEAKER_03]: You know what is up everybody, welcome back to another episode of the Entrepreneur Experience.
00:35.535 --> 00:49.596
[SPEAKER_00]: The Entrepreneur Experience is like a French, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah,
00:49.576 --> 00:51.057
[SPEAKER_02]: And I have no idea where that came from.
00:51.398 --> 00:53.640
[SPEAKER_00]: It came from this cup of coffee, because it's your birthday, Joe.
00:54.281 --> 00:54.641
[SPEAKER_02]: Thank you.
00:54.761 --> 00:55.522
[SPEAKER_02]: Happy birthday, man.
00:55.962 --> 00:57.584
[SPEAKER_00]: But anyways, welcome to this podcast.
00:57.644 --> 00:59.045
[SPEAKER_00]: Thank you so much for listening.
00:59.105 --> 01:08.295
[SPEAKER_00]: Whether you are just starting out in business or you're already looking into selling your business or you're getting a million emails saying people want to acquire your business.
01:08.635 --> 01:09.636
[SPEAKER_00]: You're in the right spot.
01:09.896 --> 01:12.379
[SPEAKER_02]: Well, you are because you're going to hear everything on entrepreneurship here.
01:12.739 --> 01:15.101
[SPEAKER_02]: So your stories, you are renting.
01:15.522 --> 01:18.925
[SPEAKER_02]: We're going to talk about things that are actually important in entrepreneurial.
01:18.905 --> 01:19.886
[SPEAKER_02]: things today.
01:19.987 --> 01:23.732
[SPEAKER_02]: For example, we've been talking about AI processes, marketing, branding.
01:24.113 --> 01:27.217
[SPEAKER_02]: We've been inviting people on here that talk about how they do things.
01:27.518 --> 01:42.820
[SPEAKER_02]: So look, no matter how good you are in business or how suck you are in business or just in your overwhelm, this is the spot for you to find hope, to find joy, to find a conversation, and possibly even answers to what you're going through or what you should do in the future.
01:42.800 --> 01:44.724
[SPEAKER_02]: Think you can also steer us in the round direction.
01:44.944 --> 01:52.679
[SPEAKER_02]: Yeah, just comment some studying all these big name coaches who are doing like these $100,000 coaching deals like my ring golden.
01:52.779 --> 01:54.062
[SPEAKER_02]: Oh, yeah, Ryan Pignetta.
01:54.362 --> 01:55.785
[SPEAKER_02]: You have Dan Martell.
01:55.805 --> 01:57.027
[SPEAKER_02]: You have Ed Milet.
01:57.348 --> 01:58.530
[SPEAKER_02]: I'm noticing
01:58.510 --> 02:00.552
[SPEAKER_02]: they're all doing something consistently.
02:01.132 --> 02:03.014
[SPEAKER_02]: They're recording daily.
02:03.634 --> 02:12.942
[SPEAKER_02]: Like, if you look at their stuff, there's something new daily or every other day at the very least once a week, but they have multiple platforms.
02:12.962 --> 02:15.344
[SPEAKER_02]: So, for example, Ryan has a real estate podcast.
02:15.484 --> 02:21.229
[SPEAKER_02]: And so, there's something coming out every single day and reality, one platform is like just posting once a week.
02:21.489 --> 02:28.315
[SPEAKER_02]: Yeah,
02:28.295 --> 02:29.296
[SPEAKER_02]: and they're getting noticed.
02:30.378 --> 02:36.085
[SPEAKER_02]: And they all said something, they're like, yeah, it took me four or five years of just not stopping before I can start monetizing this big time.
02:36.385 --> 02:47.399
[SPEAKER_00]: Well, actually, dude, how many dude are you ready to sit me one of Ryan talking about all of his, how they're monetizing with low numbers, dude.
02:47.940 --> 02:49.102
[SPEAKER_00]: And crazy.
02:49.122 --> 02:49.802
[SPEAKER_00]: It's impressive.
02:49.883 --> 02:51.204
[SPEAKER_00]: I didn't even make it all the way through it yet.
02:51.485 --> 02:53.127
[SPEAKER_00]: It's gonna resume on the way home.
02:53.407 --> 02:53.848
[SPEAKER_00]: Yeah.
02:53.868 --> 02:58.133
[SPEAKER_00]: But I love hearing all those insights.
02:58.113 --> 03:01.658
[SPEAKER_00]: were moving in a direction, and then other people say it.
03:02.359 --> 03:05.703
[SPEAKER_00]: Dan Martell, he does a little more on the YouTube style.
03:06.124 --> 03:09.709
[SPEAKER_00]: I don't really see him more with, like, guests and stuff.
03:10.129 --> 03:10.390
[SPEAKER_00]: No.
03:10.470 --> 03:15.016
[SPEAKER_02]: Ryan's more of a, but he does things where he, like, goes to, like, these crowds and people will ask him questions.
03:15.036 --> 03:15.857
[SPEAKER_02]: Oh, yeah, answering them.
03:16.217 --> 03:19.121
[SPEAKER_02]: So that guy on the street, man on the street, he does things with kids.
03:19.242 --> 03:21.645
[SPEAKER_02]: He does things like, just regular people on the street.
03:21.865 --> 03:22.025
[SPEAKER_02]: Okay.
03:22.366 --> 03:24.529
[SPEAKER_02]: And then you had that one, one kid from school of hard knocks.
03:24.549 --> 03:25.049
[SPEAKER_02]: What does his name?
03:25.790 --> 03:26.972
[SPEAKER_02]: Oh, why do I know his?
03:26.952 --> 03:28.655
[SPEAKER_02]: I always go, that's the school hard knocks guy.
03:28.675 --> 03:29.316
[SPEAKER_02]: I don't know.
03:29.396 --> 03:32.281
[SPEAKER_02]: Well, the thing is like, he just started going around asking which people will what they do.
03:32.561 --> 03:32.782
[SPEAKER_02]: Yeah.
03:33.363 --> 03:36.067
[SPEAKER_02]: I'm like, and it took him a minute, and then all of a sudden, boom.
03:36.348 --> 03:37.029
[SPEAKER_02]: Yep.
03:37.049 --> 03:42.698
[SPEAKER_02]: My own goal, and if you look at his stuff like 10, 15 years ago, he's just on a whiteboard teaching people business.
03:43.440 --> 03:45.543
[SPEAKER_00]: And he's like, seeing him before he had all the clean cuts.
03:45.683 --> 03:46.024
[SPEAKER_00]: Yeah.
03:46.264 --> 03:47.506
[SPEAKER_00]: Yeah, I'm like, hard to recognize him.
03:47.526 --> 03:48.488
[SPEAKER_00]: Oh, shabby there.
03:48.468 --> 03:50.251
[SPEAKER_00]: So, and he's always teaching.
03:50.291 --> 03:57.221
[SPEAKER_00]: He has my own goal and a little more of the, let's record our seminars and teachings.
03:57.622 --> 04:01.267
[SPEAKER_02]: What's unique about him is he puts the word of God, the Bible, into his teaching.
04:01.568 --> 04:02.109
[SPEAKER_02]: Yeah.
04:02.129 --> 04:05.494
[SPEAKER_02]: But he does things like when he's preaching his sermons about God and business.
04:06.175 --> 04:08.018
[SPEAKER_02]: He does seminars, then he does these things.
04:08.078 --> 04:11.623
[SPEAKER_02]: I think at a studio he allows people to come and watch live.
04:11.603 --> 04:12.445
[SPEAKER_02]: And he's guessing them.
04:12.766 --> 04:13.528
[SPEAKER_02]: So he has a car.
04:13.548 --> 04:15.112
[SPEAKER_02]: I want his smart board dude.
04:15.533 --> 04:17.136
[SPEAKER_02]: Yeah, I want that smart lad.
04:17.157 --> 04:18.299
[SPEAKER_02]: Eight thousand dollar thing.
04:18.941 --> 04:19.342
[SPEAKER_02]: I know.
04:19.883 --> 04:20.866
[SPEAKER_02]: Well, I was on Amazon.
04:21.668 --> 04:21.868
[SPEAKER_02]: Okay.
04:22.189 --> 04:24.214
[SPEAKER_02]: And they have an 85 inch one.
04:24.234 --> 04:28.043
[SPEAKER_02]: That does really well, apparently with lots of good reviews for about.
04:28.816 --> 04:38.964
[SPEAKER_00]: $1,800, so I mean, guys, you should see it like we're putting a link in the description and yeah, it's an affiliate link But it helps support the show at no cost to you.
04:39.144 --> 04:40.207
[SPEAKER_00]: Yeah, but just check it out.
04:40.408 --> 04:44.158
[SPEAKER_00]: You don't have to buy it But like click the link and then go and see
04:44.138 --> 04:52.769
[SPEAKER_02]: How much this is in the variations because he's to reference what we're talking about it would be nice to do a seminar I'm sorry a webinar or even a hybrid people in the room.
04:53.049 --> 04:58.215
[SPEAKER_02]: Yeah, and then half of the board You can see all people on zoom watching and there's a camera.
04:58.235 --> 05:04.303
[SPEAKER_02]: Oh, there's a camera So you can like instruct and when you're waiting on the right board the people see it and the people on the zoom see it.
05:04.443 --> 05:05.404
[SPEAKER_00]: Yeah
05:05.384 --> 05:14.134
[SPEAKER_00]: I'm like, that's like Alex Hermosie did something like that and he like they showed it behind the scenes, whatever, and it's like you see all the faces of everyone on a giant LED wall.
05:14.514 --> 05:15.715
[SPEAKER_02]: Yeah, like that.
05:15.815 --> 05:22.162
[SPEAKER_00]: I have a GoFundMe link, by the way, if you want to buy my the goal is a $100 million.
05:22.202 --> 05:27.548
[SPEAKER_00]: If you want to, it won't go fun me, doesn't actually take service fees.
05:28.509 --> 05:29.350
[SPEAKER_00]: No, it's free.
05:29.482 --> 05:47.020
[SPEAKER_00]: Yeah, I always thought they did, but then I donated to a good cause, and then it was like, the way they positioned themselves was really good, because they said, please help us with a tip for our service, because this helps us to keep things like this going.
05:47.300 --> 05:50.904
[SPEAKER_02]: Yeah, but they also allow people to advertise on, go for it, me though.
05:51.404 --> 05:51.745
[SPEAKER_02]: Do you think?
05:52.025 --> 05:52.926
[SPEAKER_02]: Yeah, okay.
05:52.946 --> 05:53.847
[SPEAKER_02]: Or a meal train does now.
05:54.547 --> 05:54.848
[SPEAKER_02]: I don't know.
05:54.868 --> 05:56.049
[SPEAKER_02]: I just did a meal train for somebody.
05:56.069 --> 05:58.071
[SPEAKER_02]: It was like advertising all over the place.
05:58.338 --> 06:02.261
[SPEAKER_00]: Yeah, I might have to make the money where I clicked, I didn't see anything on GoFundMe.
06:02.341 --> 06:05.684
[SPEAKER_00]: But anyways, I thought that was a cool business move.
06:05.824 --> 06:07.646
[SPEAKER_02]: So there's a solution for everything.
06:07.746 --> 06:07.946
[SPEAKER_02]: Yeah.
06:08.347 --> 06:16.473
[SPEAKER_02]: When you're a people centric, when you actually think about the people you're trying to serve, and what they want, you start to build amazing products and services.
06:17.274 --> 06:18.916
[SPEAKER_00]: So dude, like, this is crazy.
06:19.116 --> 06:19.216
[SPEAKER_00]: Okay.
06:19.236 --> 06:19.696
[SPEAKER_00]: Think about.
06:20.157 --> 06:27.703
[SPEAKER_00]: But like the modern era in the paradigm shift that we're in, you combine both of our knowledge is
06:27.683 --> 06:29.485
[SPEAKER_00]: That's exactly what every business needs.
06:30.807 --> 06:44.185
[SPEAKER_00]: Like the reason why you can monetize and make a lot of money off of podcast channels is if you have a good operation and good business, you market it to get the right views, not necessarily the mass views.
06:44.245 --> 06:48.050
[SPEAKER_00]: Because if you go for mass views, that's very, very, very, very, very competitive.
06:48.791 --> 06:51.575
[SPEAKER_00]: Like if you can try, if you want, and if something goes, then cool.
06:51.996 --> 06:57.403
[SPEAKER_02]: But, and I've seen that work for people who sell products for a very low amount,
06:57.772 --> 07:02.216
[SPEAKER_02]: Yeah, and that's a mass audience that's on me to see business model, too.
07:03.097 --> 07:07.981
[SPEAKER_02]: For me, for example, I have two territories I work in Southern California and here in Kansas City, Missouri.
07:09.002 --> 07:12.465
[SPEAKER_02]: I want to make sure my audience is where they are at, right?
07:12.705 --> 07:12.985
[SPEAKER_01]: Yeah.
07:13.385 --> 07:14.987
[SPEAKER_02]: Or close to it.
07:15.047 --> 07:17.489
[SPEAKER_02]: People that can actually travel to see me.
07:17.729 --> 07:21.873
[SPEAKER_02]: The cool thing is what I do now, I mean, I could take any client all over the world.
07:22.053 --> 07:27.137
[SPEAKER_02]: But again, what I'm doing local events, I need to
07:27.623 --> 07:29.126
[SPEAKER_02]: to make sure that it goes to the right people.
07:29.146 --> 07:30.950
[SPEAKER_02]: So I'm a lower audience.
07:31.812 --> 07:33.896
[SPEAKER_02]: Yeah, but bigger ticket offer.
07:34.217 --> 07:34.417
[SPEAKER_00]: Yeah.
07:35.099 --> 07:38.666
[SPEAKER_00]: And then that means Ryan, like you brought him up, Pinetta, right?
07:39.248 --> 07:40.490
[SPEAKER_00]: Pinetta, because it's one of those.
07:40.871 --> 07:43.196
[SPEAKER_00]: And Ryan, if you watch this, I've been watching you at the long time.
07:43.216 --> 07:44.038
[SPEAKER_02]: You have no idea what he has.
07:44.058 --> 07:46.543
[SPEAKER_02]: But I actually have good hair just like you.
07:47.047 --> 07:49.712
[SPEAKER_00]: Yeah, same color, too.
07:49.733 --> 07:50.394
[SPEAKER_02]: Yep.
07:50.414 --> 07:50.634
[SPEAKER_02]: Oh, no.
07:50.755 --> 07:56.326
[SPEAKER_02]: I actually was watching when he had like green and pink and you know how you used to colors hair for No branding.
07:56.527 --> 07:57.048
[SPEAKER_02]: Nope.
07:57.068 --> 07:59.693
[SPEAKER_00]: You know, you introduced me to look at the earlier days.
08:00.334 --> 08:06.507
[SPEAKER_00]: But anyways, like he makes What do you say millions off of thousands of views?
08:07.128 --> 08:08.510
[SPEAKER_00]: like they're not even that crazy.
08:09.010 --> 08:11.373
[SPEAKER_00]: And then there was a guy there in a viewing and he had 30,000.
08:11.393 --> 08:13.596
[SPEAKER_00]: Yeah, and he's making three million.
08:13.636 --> 08:15.118
[SPEAKER_00]: But you know how he makes those offers?
08:15.218 --> 08:19.324
[SPEAKER_02]: And again, I mean, I'm sure there's a lot of ways but I was watching what he's doing.
08:19.944 --> 08:22.948
[SPEAKER_02]: He doesn't have millions of followers.
08:23.088 --> 08:24.831
[SPEAKER_02]: He has a lot of enough followers.
08:25.311 --> 08:31.259
[SPEAKER_02]: But he does offers like, hey, I'm gonna start this thing where I'm gonna give leads so much to you who wanna hold, so do you want it?
08:31.279 --> 08:32.140
[SPEAKER_02]: And I was like, yes.
08:32.120 --> 08:54.830
[SPEAKER_02]: It's on the wall the way he does things where people are like, hey, can I golf with you to have you golf He's like, well, if you pay me 10 grand, I'll you can fly on golf with me and we can talk and shop I'm like these guys are geniuses Like he just found a way to like fund his golfing hobbies Taking it, but all right, but for people to die or yeah that They have to show it.
08:54.990 --> 08:56.112
[SPEAKER_02]: Yeah, my renders the same thing too.
08:56.432 --> 08:59.777
[SPEAKER_02]: Yeah My renders like I want by myself a jet.
08:59.797 --> 09:00.658
[SPEAKER_02]: How do I do it?
09:01.212 --> 09:09.512
[SPEAKER_02]: So he's like, if he cost me this much, this much, this much, he's like, okay, cool, I'm going to put out 150,000 more offer, I'm going to go to my audience right now and just say, hey, guys, I do this.
09:09.532 --> 09:10.454
[SPEAKER_02]: I have two slots open.
09:10.875 --> 09:13.341
[SPEAKER_02]: It's going to be three days with me in this cabin.
09:13.361 --> 09:17.972
[SPEAKER_02]: I don't know, I'm just making things up, but all right, business moves that make a difference.
09:17.952 --> 09:21.719
[SPEAKER_00]: Okay, so we've kind of talked a little bit about it already, I think.
09:21.759 --> 09:24.645
[SPEAKER_00]: But there's one that's a concept that made a difference for me.
09:25.086 --> 09:31.318
[SPEAKER_00]: And you helped point this out because there's a core value that says, when it went matters and let go of the rest.
09:31.338 --> 09:31.959
[SPEAKER_02]: Oh, I love that one.
09:32.400 --> 09:32.921
[SPEAKER_02]: I love that one.
09:33.202 --> 09:34.965
[SPEAKER_00]: But you said it on accident.
09:35.401 --> 09:35.801
[SPEAKER_00]: wrong.
09:36.602 --> 09:39.426
[SPEAKER_00]: Like, it's still the same meaning.
09:39.446 --> 09:44.733
[SPEAKER_00]: It was just like, my articulation was wrong or it was a speaking engagement at growth club or something.
09:44.833 --> 09:47.536
[SPEAKER_00]: And you said focus on what matters and let go of the rest.
09:48.537 --> 09:54.064
[SPEAKER_00]: Which is kind of the same, but like there's that other saying like focus what you focus on grows.
09:54.865 --> 09:57.949
[SPEAKER_00]: And then in the idea we've talked about on this podcast where
09:58.317 --> 10:01.022
[SPEAKER_00]: to focus is to cut out, yeah.
10:01.042 --> 10:09.095
[SPEAKER_00]: So that alone in like my mindset, like there's one mind class that other episode.
10:09.115 --> 10:10.357
[SPEAKER_02]: So did I saw as a mindset?
10:10.417 --> 10:13.963
[SPEAKER_00]: Like we said two or 23 or something like that a thousand times mindset.
10:13.943 --> 10:26.889
[SPEAKER_00]: But yeah, like seriously though, like everything starts with the renewing of your mind in the spiritual way and in the business way and that was something that just like I can only rise to the level of my ignorance.
10:27.310 --> 10:27.470
[SPEAKER_00]: Yep.
10:28.212 --> 10:33.943
[SPEAKER_00]: And after that comes what breaks that ceiling is new knowledge.
10:34.025 --> 10:37.732
[SPEAKER_02]: I was watching a podcast, but my mentor, Brad Sugar, is for action coach.
10:37.752 --> 10:41.299
[SPEAKER_02]: She said, what got you to a million won't get you to $100 million.
10:42.421 --> 10:43.784
[SPEAKER_02]: And what's the real difference?
10:43.804 --> 10:46.870
[SPEAKER_02]: It's focusing on the things that will get you to $100 million now.
10:46.930 --> 10:47.551
[SPEAKER_02]: Yeah.
10:47.571 --> 10:54.565
[SPEAKER_02]: You had to focus so much on maybe a couple of things to get you to $1 million in revenue, but that's a start.
10:54.545 --> 10:58.169
[SPEAKER_02]: When you look at all those things, the focus needs to shift or evolve.
10:58.269 --> 11:02.173
[SPEAKER_02]: You know, I'd like to say evolve because you keep the same foundation.
11:02.193 --> 11:03.955
[SPEAKER_02]: You just evolve from the you grow up there.
11:04.876 --> 11:04.976
[SPEAKER_02]: Yeah.
11:05.157 --> 11:07.800
[SPEAKER_02]: But focus is actually key to winning if you want to win.
11:08.100 --> 11:08.460
[SPEAKER_01]: Yeah.
11:08.480 --> 11:09.021
[SPEAKER_02]: Like think about it.
11:09.421 --> 11:11.644
[SPEAKER_02]: If you're racing a car, yeah.
11:11.664 --> 11:13.646
[SPEAKER_02]: You have to focus on the end point.
11:13.706 --> 11:16.709
[SPEAKER_02]: If you start looking at other things on the road, you start to drift that way.
11:17.070 --> 11:17.590
[SPEAKER_01]: Yeah.
11:17.610 --> 11:19.252
[SPEAKER_02]: So in order to win, you have to focus.
11:19.532 --> 11:21.835
[SPEAKER_02]: So I had no idea I misset it.
11:21.815 --> 11:44.143
[SPEAKER_00]: Yeah, but that helped me that helped me so much because it was that one that was the analogy of the halftime show like it's halftime what are you gonna do with your business and it was like the middle of the year yeah how are you gonna go and make and catch up to your KPIs or what do you need to just and everything so keep that focus and the focus is
11:44.123 --> 11:45.024
[SPEAKER_00]: to let go.
11:45.044 --> 11:50.392
[SPEAKER_00]: And so that's helped me too, just because there was another thing that came up that's related.
11:50.452 --> 12:00.706
[SPEAKER_00]: This was the signal to noise ratio where if you think if you can get better at focusing even when there's noise, then you'll always stay focused.
12:01.167 --> 12:08.798
[SPEAKER_02]: Well, think about this, athletes who play in a team that tend to pack out stadiums have to really train like this.
12:09.479 --> 12:12.443
[SPEAKER_02]: How
12:12.507 --> 12:17.092
[SPEAKER_02]: Yeah, so we're here with Kansas City, we're here in Kansas City, we're here in Kansas City, we're ready to do.
12:17.372 --> 12:21.956
[SPEAKER_02]: They say that the Kansas City, two stadium is one of the loudest ones in all of the NFL.
12:21.996 --> 12:24.839
[SPEAKER_02]: Yeah, as far as the teams have you been there.
12:24.859 --> 12:26.341
[SPEAKER_02]: I have not because they hate crowds.
12:26.661 --> 12:41.856
[SPEAKER_02]: And I've watched it on TV where I'm watching the game at the Super Bowl and it's loud and you could tell like even the, what are the announcers or the moderators or what they are, they're having a hard time and they have the like over exactly and you see it where like,
12:41.836 --> 13:04.080
[SPEAKER_02]: the it's so loud the quarterback of the opposing team gets frustrated because they cannot hear anything when business and things get loud with everything else around yeah learning to hone in and narrow in on that focus yeah because sometimes the noise is fun while you learn to appreciate it or you learn that it's just a natural thing yeah like there is a natural level of business chaos
13:05.208 --> 13:08.032
[SPEAKER_02]: And sometimes chaos is fun.
13:08.673 --> 13:12.498
[SPEAKER_02]: But for people like you and me, it's just not always healthy to be in.
13:12.978 --> 13:17.505
[SPEAKER_02]: But again, Jordan Peterson said, stress is sometimes actually necessary, especially for men.
13:17.985 --> 13:26.977
[SPEAKER_02]: Like we were refined in the fire and our biological makeup is to be protectors and workers and all and stuff.
13:26.997 --> 13:28.279
[SPEAKER_02]: So naturally,
13:29.255 --> 13:32.358
[SPEAKER_02]: Because of all those things, we tend to be decent when it comes again.
13:32.378 --> 13:32.979
[SPEAKER_02]: It's not everybody.
13:33.339 --> 13:34.601
[SPEAKER_02]: And I'm not saying that females can't.
13:34.641 --> 13:37.604
[SPEAKER_02]: I'm just saying study science, all that stuff.
13:37.624 --> 13:39.867
[SPEAKER_02]: But in business, there's going to be a lot of noise.
13:41.088 --> 13:41.869
[SPEAKER_02]: A lot of distraction.
13:42.009 --> 13:45.893
[SPEAKER_02]: A lot of opportunities to just chase a squirrel.
13:45.913 --> 13:53.862
[SPEAKER_02]: And if you learn how to focus in on your objective, your goal, your vision, your dream, and figure out a way
13:54.787 --> 13:57.911
[SPEAKER_02]: to actually get that through your business and make no exceptions.
13:58.512 --> 13:58.853
[SPEAKER_02]: Don't get it.
13:59.173 --> 14:01.436
[SPEAKER_02]: That's what gets people from a million to a hundred million.
14:01.857 --> 14:04.160
[SPEAKER_02]: There's nothing really different.
14:04.240 --> 14:13.774
[SPEAKER_02]: I mean, there's business stuff, there's operation systems, but if you really want something and you're determined to get it, you cut the noise, you focus.
14:13.906 --> 14:18.414
[SPEAKER_00]: Yeah, and then take it all to noise ratio and then I'll think enough like marketing a little bit too.
14:18.694 --> 14:23.262
[SPEAKER_00]: It's like when you build your avatar, it's not that you like have to cut out everyone else.
14:23.643 --> 14:28.612
[SPEAKER_00]: No, like especially first when you're starting out, it's just that now you have a focus point.
14:29.273 --> 14:32.578
[SPEAKER_00]: And now you can focus on that and market to that kind of person.
14:33.340 --> 14:38.108
[SPEAKER_00]: But if you're marketing to med spas and a coaching client once in, then you go,
14:39.083 --> 14:53.481
[SPEAKER_00]: Okay, if it fits my scope of work and it's good and I can say yes, and then I might find that the actual is different and I adjust my marketing for that, like a lot of people struggle with ideal client profiles and avatars because they don't want to cut out.
14:54.642 --> 14:56.986
[SPEAKER_00]: people, but it's not about cutting out.
14:57.086 --> 14:58.528
[SPEAKER_02]: It's about focus about focus.
14:58.888 --> 15:06.460
[SPEAKER_02]: So my duck cleaning company in San Diego, our avatar was a white woman 35 to 55 years old two kids stayed at home.
15:06.901 --> 15:15.574
[SPEAKER_02]: That was who we were, and we learned that because when we looked back at all the call call profiles, that was the common pattern.
15:15.874 --> 15:18.879
[SPEAKER_02]: It was a life actually down between it was data.
15:19.279 --> 15:20.481
[SPEAKER_02]: And so we're like, look,
15:20.461 --> 15:31.141
[SPEAKER_02]: If we are attracting someone like that, all of our social media, everything has a track that, and then everything around that circle of influence will come.
15:31.562 --> 15:33.506
[SPEAKER_02]: Do that mean that we only serve as white people?
15:33.626 --> 15:33.847
[SPEAKER_02]: No.
15:34.147 --> 15:36.732
[SPEAKER_02]: Like, we serve as Hispanics, Blacks, Chinese, all that stuff.
15:36.712 --> 15:45.350
[SPEAKER_02]: But the advertising, the branding was messaging that type of person because that was the majority of the ideal client profile that we had.
15:45.450 --> 15:52.645
[SPEAKER_02]: People that didn't complain about money, people that had the disposable income to do something convenient versus an actual need.
15:52.625 --> 15:55.669
[SPEAKER_02]: So, it was, that's marketing, that's brand new.
15:55.689 --> 15:56.991
[SPEAKER_02]: You just have to focus on that.
15:57.391 --> 16:01.737
[SPEAKER_02]: So what's been like another business move that's really helped you?
16:02.278 --> 16:04.300
[SPEAKER_02]: Oh, which, and I'm going through this with one of my clients.
16:04.781 --> 16:10.509
[SPEAKER_02]: Another business move that helped me was understanding that there's three things that you need to be in business.
16:10.529 --> 16:11.991
[SPEAKER_02]: This comes from the email.
16:12.732 --> 16:12.832
[SPEAKER_02]: Okay.
16:12.852 --> 16:15.956
[SPEAKER_02]: Yeah, technician, manager, and a business owner or slash leader.
16:16.336 --> 16:19.020
[SPEAKER_02]: And you can only do two good and one very well.
16:19.675 --> 16:29.215
[SPEAKER_02]: Okay, and you have to know as a business owner when it's time to get out of the technician field and really manage and then lead your business.
16:30.217 --> 16:36.931
[SPEAKER_02]: So I have a client right now mechanic shop here in Kansas City and the bottleneck is the business owner not because he's horrible.
16:36.992 --> 16:39.557
[SPEAKER_02]: He just, you know, the business crew so fast.
16:39.537 --> 16:45.531
[SPEAKER_02]: He's answering the calls, leading, team meetings, doing the repairs, filling in for people, doing all that stuff.
16:45.771 --> 16:53.630
[SPEAKER_02]: Their next task is to write a list of everything he's doing, and 80% of it needs to be highlighted and delegated to somebody else.
16:53.650 --> 16:55.133
[SPEAKER_02]: And they're going to hire a generalist.
16:55.872 --> 16:57.714
[SPEAKER_02]: Go down the wall, down the wall, down the wall, down the wall.
16:58.335 --> 17:08.909
[SPEAKER_02]: So anyways, yeah, that's a move, and it's a painful move, because you feel like you're giving up control, but in reality you're giving up space to get more control.
17:09.449 --> 17:11.552
[SPEAKER_02]: It's a mindset shift, that's three, right?
17:11.833 --> 17:21.525
[SPEAKER_00]: So okay, here's another business move, okay, really helped me, and this is packaged, it's kind of like Mike moves.
17:21.843 --> 17:37.320
[SPEAKER_00]: So the biggest one moves, yeah, but the biggest part of the small moves is content and I'm not just saying that because we do it, but I'm saying it because with coaching with Joe he's like, you can't be
17:37.300 --> 18:03.949
[SPEAKER_00]: that landscape or who has a terrible yard like if you're going out and doing the best for other people but then you become your house and it's like there's some grace in it when you're looking for like good business because you know some people are better at doing things for others but if you're not doing it for yourself that's a sign of the next level that you need to be at and no joke now like
18:04.013 --> 18:07.878
[SPEAKER_00]: My client's based on how I want to do stuff from my business.
18:08.199 --> 18:08.539
[SPEAKER_00]: Yeah.
18:08.559 --> 18:13.626
[SPEAKER_00]: And it gives more ownership over direction we go on all of our other people we serve.
18:14.027 --> 18:21.697
[SPEAKER_02]: You know what type of businesses are notorious for stuff like that, which is like, they do the best for others and their stuff is all crappy.
18:22.118 --> 18:22.799
[SPEAKER_02]: Videoographers?
18:23.279 --> 18:25.042
[SPEAKER_02]: Well, no, I'm actually a video architect.
18:25.062 --> 18:26.764
[SPEAKER_02]: I don't know, I don't say marketers.
18:26.744 --> 18:29.928
[SPEAKER_02]: I have seen so many digital marketers.
18:30.128 --> 18:37.097
[SPEAKER_02]: Yeah, digital marketers and their Facebook is, I might do the, well, I don't have time because I'm doing this right for everybody else.
18:37.137 --> 18:40.522
[SPEAKER_02]: Like, yeah, but now like nobody's going to trust you.
18:41.283 --> 18:45.168
[SPEAKER_02]: Hmm, you know, so, and that's the world where people's digital marketing their Facebook doesn't.
18:45.528 --> 18:48.952
[SPEAKER_02]: So people are attracted to what you're doing, frankly, right?
18:48.972 --> 18:51.756
[SPEAKER_02]: Because most of the time people are watching you.
18:52.192 --> 18:53.514
[SPEAKER_02]: before they even call you.
18:54.115 --> 18:56.418
[SPEAKER_02]: So they're following you on Facebook, TikTok, Instagram.
18:57.200 --> 18:58.501
[SPEAKER_02]: They're watching YouTube videos.
18:58.622 --> 18:59.363
[SPEAKER_00]: Yep.
18:59.383 --> 19:08.817
[SPEAKER_00]: And then, like, I mean, there's so many layers, like, we might have to have a whole different thing, but there's so many layers of how that works.
19:09.202 --> 19:26.984
[SPEAKER_00]: but when it's not a paid ad, it can be hard to track the direct ROI, but that's because it's a little more abstract, but you can tell because there was one I was able to track at an email from someone who wanted to do business again, because I haven't sent to them in a long time.
19:28.126 --> 19:31.750
[SPEAKER_00]: But what I recently started converting my videos
19:32.371 --> 19:47.106
[SPEAKER_00]: into emails to promote the video, but it's written in a way that's like someone would actually read an email versus like here's all my events coming up and I was able to track back that that's why they contacted me again.
19:47.204 --> 19:48.666
[SPEAKER_00]: because they forgot how existed.
19:49.447 --> 19:52.632
[SPEAKER_00]: I wasn't on their algorithm, but I still had their contact.
19:53.032 --> 19:53.253
[SPEAKER_02]: Yeah.
19:53.413 --> 19:57.699
[SPEAKER_00]: So I sent an email, and then boom, but that email was based on my content.
19:57.859 --> 20:04.729
[SPEAKER_02]: That's why they say that gathering people's data is much more valuable than trying to make a very fast, quick sell.
20:06.492 --> 20:13.802
[SPEAKER_02]: So if you've noticed that there's a trend going on where people are saying, hey, click on this link and you can get a free, love, love, love.
20:14.947 --> 20:17.615
[SPEAKER_02]: Right, you click on there, put your email address, your number, all that kind of stuff.
20:17.636 --> 20:20.164
[SPEAKER_02]: Now they only do out of now, you're getting things over and over and over again.
20:20.204 --> 20:25.400
[SPEAKER_02]: And eventually, you're either just unsubscribe or you might even buy.
20:25.801 --> 20:26.323
[SPEAKER_02]: Yep.
20:26.708 --> 20:28.130
[SPEAKER_00]: and either of those is good.
20:28.990 --> 20:35.277
[SPEAKER_00]: Actually, all of it's good, like if they stay on, they'll only bathing as if they stay on, but they're ignoring and you end up in Spain.
20:35.497 --> 20:36.559
[SPEAKER_00]: That's what you don't want.
20:36.779 --> 20:39.362
[SPEAKER_00]: So if someone does unsubscribe, it helps.
20:39.822 --> 20:40.923
[SPEAKER_00]: Yeah, it does.
20:41.184 --> 20:43.686
[SPEAKER_00]: So yeah, content, but being consistent with it.
20:44.707 --> 20:49.172
[SPEAKER_02]: So now more than ever, everything's so visual, everything's on social media, everything's on YouTube.
20:49.553 --> 20:54.538
[SPEAKER_02]: If you're not creating content for your business, no matter what business it is,
20:54.518 --> 20:57.381
[SPEAKER_02]: I'm so tired of hearing people like, oh, but I'm different.
20:57.421 --> 20:57.961
[SPEAKER_02]: I mean, you need.
20:58.382 --> 20:58.722
[SPEAKER_02]: No, you're not.
20:59.683 --> 21:00.684
[SPEAKER_02]: Just know you're not.
21:01.525 --> 21:07.390
[SPEAKER_02]: If you're not putting yourself out there in front of your ideal market or even putting yourself out there to start seeing who is.
21:07.430 --> 21:14.056
[SPEAKER_02]: Because sometimes you won't even find out who your ideal client is until you start seeing who responds to your stuff.
21:14.217 --> 21:16.018
[SPEAKER_02]: Especially if you're brand new.
21:16.899 --> 21:21.083
[SPEAKER_02]: So you have to put things out there to see who your ideal client is.
21:21.063 --> 21:27.193
[SPEAKER_00]: I'm crafting an AI skill that will put in the school community to be able to help people who identify their ideal client profile.
21:27.213 --> 21:27.714
[SPEAKER_00]: There you go.
21:27.754 --> 21:30.158
[SPEAKER_00]: That's on the list.
21:30.699 --> 21:30.839
[SPEAKER_00]: Yeah.
21:31.700 --> 21:32.602
[SPEAKER_00]: It might be the student.
21:33.082 --> 21:35.426
[SPEAKER_02]: But no, those are some pretty good business moves.
21:35.446 --> 21:36.608
[SPEAKER_02]: This is the thing.
21:37.651 --> 21:45.239
[SPEAKER_02]: If you are willing to consistently or constantly make upgrades and evolution in your business, you'll survive.
21:45.599 --> 21:47.241
[SPEAKER_02]: Now, I do feel like there's too much.
21:47.901 --> 21:50.884
[SPEAKER_02]: I have people that just over-focus on the wrong things.
21:51.985 --> 21:59.673
[SPEAKER_02]: But your business must evolve, and you must have the attitude and the acceptance of, hey, things are going to keep changing before Google.
21:59.793 --> 22:00.173
[SPEAKER_02]: What was it?
22:02.015 --> 22:03.777
[SPEAKER_02]: Uh, yellow beaches.
22:04.347 --> 22:05.849
[SPEAKER_02]: Well, they were there at the same time.
22:05.869 --> 22:09.453
[SPEAKER_02]: Before before search engines online there was yellow pages.
22:09.493 --> 22:10.574
[SPEAKER_00]: Yeah, where are they now?
22:11.234 --> 22:15.539
[SPEAKER_00]: Well funny because it was like public data of like everyone's phone numbers.
22:15.919 --> 22:18.682
[SPEAKER_00]: It was it wasn't and now we're like someone out of my phone number.
22:18.702 --> 22:30.355
[SPEAKER_02]: It shouldn't People put on their shift, but they might this yellow pages finally made their search engine after Yahoo and Google pretty much Almost killed them
22:30.790 --> 22:36.035
[SPEAKER_00]: They're just new are they too late to the game is it just YP or is it was YP are they duck duck go?
22:36.575 --> 22:37.116
[SPEAKER_00]: No, YP.
22:37.316 --> 22:37.916
[SPEAKER_00]: Okay.
22:37.936 --> 22:38.897
[SPEAKER_00]: They should have acquired.
22:39.538 --> 22:40.859
[SPEAKER_00]: I don't know or an innovative.
22:41.119 --> 22:51.369
[SPEAKER_02]: I don't know you look at the the better business bureau They were the Google Review Center back in the days They never evolved and Google just pretty much spanked them dude.
22:51.769 --> 22:53.190
[SPEAKER_00]: Yeah Google did that with yelp.
22:53.571 --> 23:00.797
[SPEAKER_00]: It's wherever the tension is wherever the users are It doesn't matter how loyal or how much you want something to work if people aren't there
23:00.777 --> 23:03.540
[SPEAKER_02]: So there's anything that you should do in business.
23:03.680 --> 23:07.304
[SPEAKER_02]: That's where you need to consistently focus is where are the people?
23:07.765 --> 23:08.666
[SPEAKER_02]: Where are they shifting to?
23:08.686 --> 23:09.167
[SPEAKER_02]: Where are they now?
23:09.187 --> 23:12.190
[SPEAKER_02]: And you should have an attitude that says I accept change.
23:12.450 --> 23:14.052
[SPEAKER_02]: I accept having of all my business.
23:14.332 --> 23:15.514
[SPEAKER_00]: I think Google's okay.
23:15.614 --> 23:20.660
[SPEAKER_00]: Like Just because they switched to Gemini and stuff early on.
23:20.680 --> 23:23.282
[SPEAKER_00]: But there's still that like 9 billion views.
23:23.303 --> 23:27.407
[SPEAKER_02]: But if they were the first to come up with like a chat GBT thing.
23:27.788 --> 23:28.168
[SPEAKER_02]: Yeah
23:29.684 --> 23:33.189
[SPEAKER_02]: I mean, they would, yeah, that would have been you to want to either stop.
23:33.229 --> 23:35.392
[SPEAKER_00]: But they weren't, they weren't too far behind.
23:35.713 --> 23:36.153
[SPEAKER_00]: They weren't.
23:36.274 --> 23:38.717
[SPEAKER_00]: But Chadji, we did just pop.
23:38.737 --> 23:39.418
[SPEAKER_00]: Just took them out.
23:39.999 --> 23:41.521
[SPEAKER_02]: But then people slaughtered the open AI.
23:41.541 --> 23:42.222
[SPEAKER_02]: Is that what it's called?
23:42.242 --> 23:42.623
[SPEAKER_00]: Yeah.
23:42.643 --> 23:45.747
[SPEAKER_00]: And people still have that habit of going to Google.com, though.
23:45.767 --> 23:47.330
[SPEAKER_00]: And like, well, you know what I really like?
23:47.350 --> 23:47.750
[SPEAKER_00]: I've stopped.
23:47.770 --> 23:49.493
[SPEAKER_00]: I started using Chat and Cloud for all that stuff.
23:49.513 --> 23:51.275
[SPEAKER_00]: And you know what I do a lot when I just want a door.
23:51.295 --> 23:52.737
[SPEAKER_00]: Like, I don't know how to gauge this.
23:52.818 --> 23:57.244
[SPEAKER_00]: But I go to YouTube when I really want to just know something, but not like,
23:58.253 --> 24:09.568
[SPEAKER_00]: a book or like an overview of the radicals from TATGPT, but it's like, I want to hear about someone really talking about this so I can engage with it.
24:09.628 --> 24:10.109
[SPEAKER_00]: Do I love you?
24:10.129 --> 24:18.901
[SPEAKER_00]: And so I go to YouTube because it's not like, sure there's an algorithm and there might be Jim and I behind it, but like when you hit search, it's still kind of linear it feels like.
24:19.562 --> 24:22.506
[SPEAKER_02]: If it is, it's the number two search engine right now.
24:22.486 --> 24:37.592
[SPEAKER_02]: which has to be like the rules number one you two number two but who owns you two yeah Google and chat Tpt's nine billion users and I was watching this I had a long time ago I was watching this one short with a two kids like chat Tpt
24:37.994 --> 24:42.380
[SPEAKER_02]: Teach me how to be rich, like really, really, really rich without learning how to work hard.
24:42.400 --> 24:44.042
[SPEAKER_02]: I was like, yeah, yeah, without working hard.
24:44.062 --> 24:45.083
[SPEAKER_02]: Like just overnight rich.
24:45.964 --> 24:46.986
[SPEAKER_02]: It was hilarious, dude.
24:47.306 --> 24:48.147
[SPEAKER_02]: It was hilarious.
24:49.709 --> 24:51.652
[SPEAKER_02]: It was definitely a joke upon.
24:51.692 --> 24:55.237
[SPEAKER_02]: But I was like, one day, Chad's going to be able to teach people how to do that.
24:55.777 --> 24:58.200
[SPEAKER_02]: And it just takes from what's on the internet.
24:58.461 --> 25:00.944
[SPEAKER_02]: And it gives the advice, I love how breaks things down for you.
25:01.545 --> 25:01.925
[SPEAKER_02]: It's great.
25:02.046 --> 25:02.386
[SPEAKER_02]: I learned.
25:02.706 --> 25:05.470
[SPEAKER_02]: Yeah, I think I'm going to stick with Chad and then also play with the club.
25:06.192 --> 25:11.645
[SPEAKER_02]: Then I even have Plod right here, Plod, PL-A-U-D-E. Dude, there's some change in change.
25:11.685 --> 25:18.220
[SPEAKER_00]: My recommendation, though, is Cloud all in and use this Plod because that's good real-time stuff.
25:18.861 --> 25:21.187
[SPEAKER_00]: Cloud and Plod are both the same.
25:21.207 --> 25:22.610
[SPEAKER_00]: No, you're completely different.
25:22.710 --> 25:23.051
[SPEAKER_00]: Oh, shit.
25:23.171 --> 25:24.775
[SPEAKER_00]: Plod is hardware.
25:24.755 --> 25:35.913
[SPEAKER_00]: Well, their backside is like Gemini, it's clawed, it's jet GPT, is their backside, their physical hardware company that also made software on top.
25:36.033 --> 25:39.959
[SPEAKER_02]: You know how on Google, I used to have autobox and then it has it own summaries.
25:40.199 --> 25:42.202
[SPEAKER_02]: I'm a bit too slow, someone on that all the time.
25:42.924 --> 25:51.437
[SPEAKER_02]: Two areas that I was having challenges with, I could only summarize if I'm on zoom, if we're one to one person, it doesn't
25:51.417 --> 26:05.106
[SPEAKER_02]: this oh my gosh yeah it transcribes so you get the audio yeah transcriptions five other things if you want it and it has its own wifi so I can download and transcribe immediately so that was a business move
26:05.187 --> 26:06.308
[SPEAKER_02]: Yeah, what does that do?
26:06.689 --> 26:08.191
[SPEAKER_02]: It just makes things more efficient for me.
26:08.912 --> 26:14.859
[SPEAKER_02]: And you used to run on paper that I went to an iPad, not only use my iPad, but Am I iPad?
26:14.959 --> 26:17.383
[SPEAKER_00]: It levels up the premium, I think, to me.
26:17.523 --> 26:21.468
[SPEAKER_00]: Like, when you, yeah, when you, yeah, by your eyes, sorry, that took me a minute.
26:22.269 --> 26:22.810
[SPEAKER_00]: You put me in a tablet too.
26:22.830 --> 26:28.697
[SPEAKER_02]: No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no,
26:28.677 --> 26:30.202
[SPEAKER_00]: Oh yeah, it's not where we're still on track.
26:30.804 --> 26:35.298
[SPEAKER_00]: I'll get to say some buying set because we're talking about plot and how that was a business move.
26:35.839 --> 26:36.562
[SPEAKER_02]: It was a business move.
26:36.582 --> 26:37.846
[SPEAKER_00]: I've had enough caffeine today.
26:37.906 --> 26:39.029
[SPEAKER_00]: I can't go track.
26:39.050 --> 26:39.892
[SPEAKER_02]: I have a snap on.
26:39.912 --> 26:40.976
[SPEAKER_02]: I can take it off.
26:41.397 --> 26:42.079
[SPEAKER_02]: Oh nice.
26:43.510 --> 26:48.695
[SPEAKER_02]: Um, they have one without the clips so I can put it under my shirt and just, oh yeah, they have a ring bracelet.
26:48.775 --> 26:49.696
[SPEAKER_02]: They have bracelet.
26:50.297 --> 26:55.602
[SPEAKER_02]: They have a necklace version, they even have one that looks like a card you can put to the back of your phone.
26:56.123 --> 26:56.764
[SPEAKER_02]: Oh, I've seen that one.
26:56.784 --> 27:04.892
[SPEAKER_02]: Yeah, and you can record all your phone conversations and conversations outside of that, but this is it's able to pick up my conversations on the phone, by the way.
27:05.272 --> 27:06.594
[SPEAKER_02]: And I wear my meta glasses.
27:06.754 --> 27:09.737
[SPEAKER_02]: So it has tiny speakers that I can hear it picks it up.
27:09.717 --> 27:12.262
[SPEAKER_00]: Wow, it does, interesting.
27:12.542 --> 27:22.982
[SPEAKER_00]: Okay, so he sent me a transcript with the summary and it came through and what was very impressive to me was actually that it had good speaker detection.
27:24.264 --> 27:28.873
[SPEAKER_00]: So instead of like YouTube transcript or something like that, it's all just blah, blah, blah, blah,
27:29.512 --> 27:52.566
[SPEAKER_00]: But yeah, this was like Joe was speaking or like speaker two was going in Speakers who might be it says that so that's something I have to go to the bathroom because I'm doing a lot of water, and you leave it on You just have to secure where those are being stored and don't share that password because those are some business moves
27:53.187 --> 27:53.627
[SPEAKER_00]: That's cool.
27:54.148 --> 27:57.571
[SPEAKER_00]: And that's a good one because it levels up the client experience.
27:57.872 --> 27:59.613
[SPEAKER_00]: You probably don't know if you have that feedback.
27:59.633 --> 28:01.715
[SPEAKER_02]: Yeah, but actually, I've been able to sell five of them.
28:02.336 --> 28:03.617
[SPEAKER_02]: I don't even make money off of this.
28:03.797 --> 28:05.519
[SPEAKER_02]: I convinced five clients to buy.
28:05.899 --> 28:06.680
[SPEAKER_00]: Oh, come on, man.
28:07.581 --> 28:09.182
[SPEAKER_00]: I don't necessarily do, dude.
28:09.723 --> 28:10.804
[SPEAKER_00]: Do you think there's some for blood?
28:11.565 --> 28:14.227
[SPEAKER_00]: Yeah, because it's on Amazon, link in the description.
28:14.748 --> 28:14.988
[SPEAKER_00]: All right.
28:15.368 --> 28:15.969
[SPEAKER_00]: Let's get one.
28:16.009 --> 28:19.052
[SPEAKER_00]: And then I'll go straight to the entrepreneur experience.
28:19.472 --> 28:19.633
[SPEAKER_00]: Yep.
28:20.413 --> 28:21.314
[SPEAKER_00]: I should be able to track it.
28:21.494 --> 28:22.215
[SPEAKER_02]: Let's go.
28:22.769 --> 28:23.632
[SPEAKER_02]: let's go.
28:23.673 --> 28:25.560
[SPEAKER_00]: That's it for businessmen.
28:25.741 --> 28:31.885
[SPEAKER_00]: Oh, I just I guess little bonus here is just leveling up a little bit of the dress.
28:32.067 --> 28:46.471
[SPEAKER_00]: I'm going to look at this with content marketing too is just if I everyone wants to like change their clothes to make it look like different days, but she like inspired by my own golden for the blue and yeah, actually, yeah, I was pretty nice.
28:46.531 --> 28:53.383
[SPEAKER_00]: I can believe it was so he's known for her for like the nice suits he wears he wears for a white beard.
28:53.363 --> 29:09.567
[SPEAKER_00]: And yes, very unique and clean cut, which is important and content, but you want to recognize a recognition or recognize ability and consistency, like sure I have a face and that's very unique, but so keeping the right haircut.
29:09.985 --> 29:11.548
[SPEAKER_00]: Dude, we get a barber on here.
29:11.568 --> 29:12.669
[SPEAKER_00]: Oh, I got one.
29:13.110 --> 29:14.633
[SPEAKER_00]: I'm trying to get my barber on here.
29:14.813 --> 29:16.616
[SPEAKER_00]: Jason, yeah, come on, man.
29:16.636 --> 29:18.098
[SPEAKER_00]: I thought you watched this Jason.
29:19.020 --> 29:21.804
[SPEAKER_00]: And then, dude, a suit shop or something, that would be cool.
29:21.824 --> 29:30.238
[SPEAKER_00]: But also, so I went with this just because everyone's changing their clothes when they shoot content to make it look like different days.
29:30.218 --> 29:37.510
[SPEAKER_00]: It's like no one's out there shouting like you wore that last video, you know, no one's doing who's who's really doing that.
29:37.530 --> 29:47.146
[SPEAKER_00]: But then also if you own it and you focus on that, now you're looking at the Mr. Rogers effect, where you can totally over and over.
29:47.166 --> 29:51.093
[SPEAKER_00]: Yeah, your closet should be the same thing if it's if it's for content.
29:51.113 --> 29:52.435
[SPEAKER_00]: It seems the song is wrong.
29:52.455 --> 29:52.615
[SPEAKER_00]: What is
29:53.219 --> 29:56.506
[SPEAKER_00]: It's a beautiful day in the neighborhood, a beautiful day.
29:56.627 --> 30:01.478
[SPEAKER_00]: Well, I know the Daniel Tiger version so well, because I don't even want to watch that anymore.
30:01.618 --> 30:01.859
[SPEAKER_02]: What?
30:03.001 --> 30:05.347
[SPEAKER_02]: Dude, a little trolley, remember?
30:06.369 --> 30:10.418
[SPEAKER_00]: The Daniel, Daniel, but it was so, like I learned so much about parenting.
30:10.820 --> 30:13.984
[SPEAKER_02]: That's the thing, it's not a realistic thing.
30:14.004 --> 30:16.347
[SPEAKER_02]: Have you ever watched Blueie and then just felt like you're a horrible father?
30:16.467 --> 30:17.028
[SPEAKER_02]: Well, we do do.
30:17.449 --> 30:17.709
[SPEAKER_02]: Yeah.
30:18.390 --> 30:19.071
[SPEAKER_02]: But you for me.
30:19.171 --> 30:20.272
[SPEAKER_02]: Oh, that dad's perfect.
30:20.653 --> 30:22.035
[SPEAKER_02]: Never gets upset at his kids.
30:22.555 --> 30:23.597
[SPEAKER_02]: Oh, he's playing with his kids.
30:23.617 --> 30:24.438
[SPEAKER_02]: He's always wrestling.
30:24.558 --> 30:25.880
[SPEAKER_01]: Where does he get his testosterone?
30:26.100 --> 30:28.744
[SPEAKER_02]: Oh, and he's working and he always takes time out to play with the kids.
30:29.144 --> 30:30.346
[SPEAKER_02]: How realistic is that, right?
30:30.406 --> 30:30.766
[SPEAKER_00]: Yeah.
30:30.786 --> 30:32.969
[SPEAKER_02]: I'm like, well, I like this.
30:33.169 --> 30:34.191
[SPEAKER_02]: I'm really a fan of Blueie.
30:34.211 --> 30:35.653
[SPEAKER_00]: You know why it's realistic?
30:35.853 --> 30:35.933
[SPEAKER_00]: Why?
30:35.913 --> 30:40.800
[SPEAKER_00]: because he's actually an entrepreneur who's exited as a business so he can play with his kids.
30:41.321 --> 30:41.942
[SPEAKER_00]: Is that what it is?
30:42.262 --> 30:43.684
[SPEAKER_00]: No, but that's what I mean.
30:43.724 --> 30:45.307
[SPEAKER_00]: So it's related to the spotcast.
30:45.407 --> 30:46.208
[SPEAKER_02]: That's how we feel better.
30:46.328 --> 30:46.568
[SPEAKER_02]: Yeah.
30:46.949 --> 30:49.573
[SPEAKER_02]: All right, and that's what we're trying to accomplish right now.
30:49.593 --> 30:53.358
[SPEAKER_00]: Okay, if we got into Daniel Tiger and Blue, we're out of this.
30:53.418 --> 30:54.620
[SPEAKER_00]: We got fathers.
30:54.920 --> 30:55.141
[SPEAKER_02]: Yeah.
30:55.702 --> 30:56.082
[SPEAKER_02]: Anyways.
30:57.504 --> 30:58.746
[SPEAKER_02]: Well, I got something to tell you.
30:59.868 --> 31:00.148
[SPEAKER_02]: What?
31:00.168 --> 31:03.413
[SPEAKER_02]: There's been a big mistake on Facebook.
31:03.433 --> 31:03.613
[SPEAKER_02]: What?
31:03.813 --> 31:04.975
[SPEAKER_02]: It wasn't my birthday yesterday.
31:05.545 --> 31:13.855
[SPEAKER_02]: Really, but I wanted to play it because people were saying happy birthday I'm like, I feel really good So there's a mistake.
31:13.895 --> 31:28.673
[SPEAKER_02]: So somebody I think you know our macho me name Yeah, she set up my Facebook and for some reason it was the link the counselor linked so her birthday was like showing up on my profile Because it's like it was a April 15, 1960 something.
31:28.893 --> 31:33.679
[SPEAKER_02]: Yeah, he looked at the date You would know that that's not me, but I want to really appreciate the coffee
31:35.532 --> 31:36.975
[SPEAKER_00]: Good job, I'm sorry.
31:37.015 --> 31:37.516
[SPEAKER_00]: She knew it.
31:37.536 --> 31:39.980
[SPEAKER_00]: She's shaking your hand like you got a feeling to me.
31:40.000 --> 31:43.126
[SPEAKER_02]: I'll throw them like it's not my birthday She's like don't tell you right away.
31:43.166 --> 31:46.492
[SPEAKER_00]: Don't tell Jared That's like way you guys are revealing some secret.
31:46.552 --> 31:47.514
[SPEAKER_00]: It's not a giant check.
31:47.554 --> 31:48.716
[SPEAKER_00]: What is this like?
31:48.736 --> 31:49.618
[SPEAKER_00]: I know it's not your life.
31:49.638 --> 31:50.419
[SPEAKER_02]: I will be a giant check
31:51.007 --> 31:52.229
[SPEAKER_02]: All right, guys, have a wonderful day.
31:52.269 --> 31:53.371
[SPEAKER_02]: Thank you so much for watching.
31:53.552 --> 31:59.142
[SPEAKER_02]: All the way up until this end with a little shenanigans at the end of the day, look, entrepreneurship can be fun.
31:59.203 --> 32:03.471
[SPEAKER_02]: I think Jared and I show that on our platform here, just stick to the basics, guys.
32:03.791 --> 32:05.495
[SPEAKER_02]: Focus on what matters, let go of the rest.
32:05.975 --> 32:08.801
[SPEAKER_02]: Go win at your business, provide for your family.
32:09.342 --> 32:10.023
[SPEAKER_02]: Be profitable.
32:10.043 --> 32:11.546
[SPEAKER_02]: That means you keep money, okay?
32:12.227 --> 32:14.852
[SPEAKER_02]: And build it so that we can have a legacy for your family.
32:15.814 --> 32:17.357
[SPEAKER_02]: Anyways, stay strong, y'all.
32:17.618 --> 32:19.461
[SPEAKER_02]: And be like Blueie, keep on, keep on on.
